Find Your Brand Voice: A Brand First Workshop Staff Pick

Chris Fredricks, Brand Strategy and Design @ OPEN co.

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9 Lessons (39m)
    • 1. Welcome

      1:20
    • 2. Project

      2:28
    • 3. What is Branding?

      3:48
    • 4. Brand Archetype

      4:54
    • 5. Personality Slider

      3:57
    • 6. Competitive Landscape

      6:16
    • 7. Personality Traits

      4:34
    • 8. Brand Voice Chart

      4:19
    • 9. Writing & Brainstorming

      7:25
11 students are watching this class

Project Description

Download the following worksheets and follow along with the video. If you have any questions along the way ask and I'll do my best to help out.

For further descriptions of individual brand archetypes they start on page 7 of this slideshow.

Student Projects