Find Your Brand Focus: A Brand First Workshop

Chris Fredricks, Brand Strategy and Design @ OPEN co.

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7 Videos (25m)
    • Hello!

    • 20 Year Roadmap

    • Start With Why

    • Top 3 Values

    • Top 3 Audiences

    • Brand Promise / Differentiation

    • Brand Positioning Statement

69 students are watching this class

About This Class

A workshop format class to figure out your focus as a brand. Download the worksheets and let's go!

In this class I will take you through content gathered from the Google Venture's 3 Hour Brand Sprint, as well as tools I use when leading Branding workshops in real life. The goal is to brainstorm the things that really matter to you as a brand, and in the end figure out what makes you REALLY different from your competition. 

I will lead you through a real world example and use my design studio as an example. Follow along as the video plays, pause when you need a minute to brainstorm and hop back in when you are ready. 

This process is used by me on a daily basis when working with my clients. It also uses a design sprint format of Note & Vote, which is used in design thinking exercises. At the very least you can figure out your personal brand, and if you work with clients you can apply it to their brands as well. 

Let's get started!

158 of 163 students recommendSee All

It gives you clarity
I actually come from a branding and advertising background, but I went through this course as a refresher, working on my own brand now, and found it to be such a simple, yet comprehensive starting point. Nice, and quick, course!
Very helpful step by step of working through the focus and brand statement for your business. The section on "why" was mind-blowing for me. Thank you, Chris!
Sandi Keene

Show Art Who is Boss!





Chris Fredricks

Brand Strategy and Design @ OPEN co.

Chris Fredricks is the creative director and founder of OPEN co. a design studio focused on building brands, in Grand Rapids, Michigan. The studio is an incubator for brands we launch, a platform to educate entrepreneurs in our community and a design studio. Chris started OPEN co. after four years as the Art Director / Designer for the sun care company Sun Bum, during their early years. He also is currently a Visiting Professor of Graphic Design at Grand Valley State University.

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