Warning: Skillshare uses Javascript for some of its core functionality. It is highly recommended that you turn on Javascript in your preferences and reload the page.

Find Your Brand Focus: A Brand First Workshop

Chris Fredricks, Brand Strategy and Design @ OPEN co.

7 Lessons (25m)

- 1. Hello!
  
  1:36
- 2. 20 Year Roadmap
  
  5:45
- 3. Start With Why
  
  3:53
- 4. Top 3 Values
  
  2:26
- 5. Top 3 Audiences
  
  4:19
- 6. Brand Promise / Differentiation
  
  4:51
- 7. Brand Positioning Statement
  
  2:37

18 students are watching this class

Project Description

Download the following worksheets and follow along with the video. If you have any questions along the way ask and I'll do my best to provide you with guidance.

Resources(1)

OPENco - Find Your Focus - Worksheets.pdf

98 KB

Student Projects

project card

Jacob Chadwick 9 likes

2 comments

project card

Nathalia Tello Arias 7 likes

3 comments

project card

Kayleigh Sheehy 7 likes

project card

Kate Bradshaw 4 likes

project card

Mike D 4 likes

2 comments

project card

Samantha B 4 likes

Chris Anderson 3 likes

project card

Ian Pyeatt 3 likes

2 comments

project card

Jeff D 2 likes

project card

Tharesa Brown 2 likes

2 comments

project card

Jean-yves Kouassi 2 likes

project card

Daniel Astbury 2 likes

project card

Jordan Young 2 likes

1 comment

project card

Burt & Christy 1 like

project card

John Rau 1 like

2 comments

project card

Tracy Robertson 1 like

1 comment