Figma for YouTube: Designer's Secret Weapon for Building A Great Channel | Tina Tomato | Skillshare

Figma for YouTube: Designer's Secret Weapon for Building A Great Channel

Tina Tomato, Designer, Content Creator, YouTuber

Figma for YouTube: Designer's Secret Weapon for Building A Great Channel

Tina Tomato, Designer, Content Creator, YouTuber

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9 Lessons (31m)
    • 1. Introduction

      2:13
    • 2. Class Project

      1:41
    • 3. Setting Up Your Figma File

      2:34
    • 4. Brand Colors

      5:08
    • 5. Typography

      3:10
    • 6. Creating Video Thumbnails

      4:38
    • 7. Creating Channel Assets

      4:54
    • 8. Creating Video Assets

      4:46
    • 9. A Tour of My Figma Workspace

      1:48
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About This Class

Whether you are just thinking of starting your own YouTube channel or you already have a growing channel and want to take your editing to the next level, this class is for you!

In this class, I'll be teaching you how to create professional, consistent graphical assets that you can use in your editing process to make your video more dynamic and engaging! If you are new to YouTube, this class is perfect for you because, by the end of the class, you will have all your channel assets ready to go!

This class is about how to use Figma (a free tool that is traditionally used by UX designers) to make content creation on YouTube more efficient, consistent, and organized. No more folders, multiple Photoshop files, PDFs, and having your work spread across different apps and platforms. Figma can be your one-stop-shop for all your graphical needs, making it easier to create assets that are consistent and on-brand, and way more organized!

I'm Tina Tomato, a YouTuber and a UX designer. I have been working in design for more than 5 years and recently and recently grew my Youtube channel to 25K subscribers after working on it for 2 years. I find that my design background really helped me to create engaging, viral videos that are easily digestible. I would love to share those skills with you so that we can have produce better content together!

Meet Your Teacher

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Tina Tomato

Designer, Content Creator, YouTuber

Teacher

I'm Tina Tomato, a YouTuber and a UX designer. I have been working in design for more than 5 years and recently and recently grew my Youtube channel to 25K subscribers after working on it for 2 years. I find that my design background really helped me to create engaging, viral videos that are easily digestible. I would love to share those skills with you so that we can have produce better content together!

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Transcripts

1. Introduction: Hi, guys. I'm tomato Youtuber in three names. Ux designer. And in the past two years, I was able to build my YouTube channel from 0 to 23,000 subscribers and I all big part of my constant access to so much as a free to that a lot of the designers have been using for years, but still relatively new and not a lot of content. Creators actually know about it. So in this, I'm going to show you highest Sigma to create and manage all my graphical assets for my YouTube channel. And also how Sigma has made it really easy for me to stay consistent with my friend. And the best part is free to use for both species. So I'm going to show you number one how to set up a project and how to organize your ass is for both your channel and for each of your videos. And number two, how to set of your Brendan elements. So it has your colors, textiles and symbols. So that is easy for you to reuse over and over again in your video. Number three. How to create assets for your channel, your channel art and cards. What a Mars isn't number four houses create passes for each of your videos, like video thumbnails, title cars, annotations, lower thers in a way that is cohesive. And lastly also tell you how to use these gases that we have created from scratch from Sigma in the actual editing process. So Sigma has the least, but my entire YouTube workflow and also allow me to be more organized. This cause is really great for beginners intermediates alive by those reports on basic understanding of video editing. Maybe you already have a YouTube channel, and you really want to step up in your editing so that your videos can be more dynamic engaging in there by increasing your audience retention. Or if you're thinking of starting a YouTube channel or you're just starting out, then this channel will be great for you because you will be able to start with the right tools and also, by the end of a cosy, also have all of the channel assets ready to go for your deal. You, too, so I hope to see you in the next class 2. Class Project: for projects. We're going to send out a signal file for your YouTube channel, which will include a breading page, which has all your brand colors, topography and even a move for some inspiration. And also a Channel Assets page, which would include all your channel art. What Are and screen design and number three. A thumbnail page, which is a place that you can design all the thumbnails for each of your videos. And number four is a video assets page, and this is a page where you can treat all the graphical assets that you need for a particular video, such as titles, positions, Frings, annotations. So I chose this project for the past because by the end of because you will have something ready to use for your YouTube channel and basically you can start capitalizing on we have learned. So what you will need for this past project is a computer can be anything. Have you crawl? Look, it can be a PC, can be a Mac doesn't really matter because Sigma is platform independent. So as long as you have a browser, it should work. But you will need Internet access because my is a Web based application and all your work will be saved on which is great because you never have to worry about losing award because Sigma actually saves everything automatically. And another benefit to think is that if you ever want to share your work with someone, say, a team member, that you can easily do that and collaborate with someone was being, and I never have to send each other emails back and forth. And lastly, you wasa need a video editor because this is, after all, for you to in my dental. I'm going to be using five X, but you can definitely use other video editors as well, whether that's movie or premiere. 3. Setting Up Your Figma File: setting up your first Sigma file. First go to fig MMA dot com. Create an account with your best email was your in fig? Mom, I ask you to enter your team name. You can think of team as your business. Maybe one day you will have multiple people working on your YouTube channel and other Social Media's so you can put the name of your business here. I'm just going to use the name of my YouTube channel as my team name. Don't worry about this too much. You can easily change this later on next. If Sigma asked you to choose a plant, just choose to starter pen. The professional plan is really for bigger companies that have loss of designers working together. And now we're in. You're now looking at the inside of a figment file. The first thing I'm going to do as to rename this file from Untitled to YouTube 2020 you might be wondering why I named that YouTube 2020. This is because over time, Fig, my file can get really big in size, which can slow things down, and in that case it will be a good idea to start a new file, and how often you start a new file really depends on your opposed frequency. Last year I upload the 40 videos, and this year I'm a blowing more frequently eats. So I had to start a new file after six months before we talk about the future is inside a figment file. Let's just quickly go to the file manager and I'll show you all the organization features on the left panel. We see the team name that we just entered and underneath is a project called First Project . You can think of projects as folders. A team can be working on multiple projects, and the project can contain multiple files. I'm going to rename this first project to YouTube, so this is going to be my YouTube folder, and all my YouTube related FINMA files will be here. You might also see design system as a project in your team. This is if you want to set up elements to be reused across different projects. It can certainly be very powerful. But I think when you're just starting out, you don't need to start with the design system, so we're not going to talk about it in this class. But we are going to talk about how you can set up colors, fonts and other visual elements to be reused within a figment file, which we will start talking about in the next lesson. Another thing you can do is to download the fig, my desktop app. Just go to a sigma dot com slash down that that stuff APP is available for Mac and Windows . The desktop app is exactly the same as the one that we were using in a browser, but it is faster and more responsive, which is nice and also gives you a little bit more screen real estate, which is also nice. So now you have set up your first like my file and have gotten familiar with your figment workspace. 4. Brand Colors: Brendan pages, where you can keep all your colors off the typography and other assets so that you can use these elements over and over again with consistency. If you haven't done a branding exercise before, here is an abbreviated version that can help you to figure out the visual aspect of your brand. Find inspiration images from Pinterest that you think represent your brand right clicks and select copy. And then on your figment page, right click and paste or command V. The image will appear, but you might need to wait for a few seconds after you have gathered a dozen images, or so you can arrange them on the board to create your mood board. So if you click a, then you will be able to track out pay board or a friend. I think big, my eyes calling it frame. Now you can change the dimension, so if you click on the name, then it's going to allow you to select a frame. And then on the right hand side, you can change the position with X and Y property and also with and height of the board. So I'm going to change it to tell Katie by 7 20 So tell baby by 7 20 years the dimension off the thumbnail and we can just basically rearrange and re size all these photos. There are two ways that you can resize something in fig MMA. You can use the keyboard shortcut K to change the cursor to scale mode. This will allow you to resize everything proportionally. You can also switch to the regular move mode by pressing the wiki. This will also resize the image for you, but it does it by cropping the image while we that can help you to keep everything pixel perfect to one. Creating this mood board is that when you select an image or multiple images, hold down the options keep and then move your cursor to the neighbouring element like the edge of a frame or other layers beside it. This will allow you to see how far the selected layer is from the neighboring element. Then you can use the arrow key to move your selected elements to your desired position. You can also hold down shift. We're moving your selected layers. This will allow you to move the layer by increments of 10 pixels instead of one pixel. Oh, after your mood board is ready is time to extract some colors from the mood board. First, we can create a new frame, then said the size to help 80 by 7 20 again the press on Oki and then drag out a circle that is that, like the circle that you just created and then go through the fill property on the right hand side and then select the color picker. This will allow you to choose any colors on the screen, including the colors from your mood board. But after that, you might want to refine the color selection by varying the saturation off the selective color. Next, you want to select the existing circle hoedown, the comment and shift key while dragging on the select a circle. This is an easy way for you to duplicate any selected layers. Then you just want to repeat the process and choose the rest of your color palette. You want to have a couple of primary colors, and these air the colors that are most representative of your brand, and this will allow your audience to quickly recognise your channel when they're scanning their home page If I'm creating a feminine interior design channels, the pale pink could be my primary brand color. In addition, you also want to have a couple of secondary colors that will complement your primary colors , and in this case I have a even lighter pink and also a navy blue. And these colors can be used for shading and text collars. Once you're happy with your color selection, you can at these colors to the color style off this bigmouth file. This will allow you to easily reuse thes colors over and over again one. Creating various assets for your YouTube channel. We set up these four colors as our color styles and, as you can see when you click anywhere on your file on the right hand side, thes colors appeared in our local styles. So what it means is that basically, any time you I want to re use these colors, you will be able to do that. So right now the field color is a default grade, and if you go to the cutter style you can easily choose does choose any off the brand colors that we just set up, and you can do that on any pages you want, So now we're on a different page, but we'll still be able to reference the colors that we set up. So that makes it really easy to stay concepts tens when you're creating any graphical assets for your YouTube channel. 5. Typography: next, we want to set up the textiles for our YouTube channel. A good rule of thumb is to have three different textiles. Love for your primary. Heading one for your secondary heading went for a regular body text. You can certainly use the same fund for all three just by varying the font size and found wait to create different textiles. Ah, good resource for funds and Scougall funds. Saref and Sense Arabs are both good choices here. I'm looking for a fun status, more soft and feminine, but without looking too high fashion. Eventually, I decided on the phones called Newton, and I started on my computer after I installed a fund. It should appear in Sigma immediately, but if you're using the browser version of thick Month, you might need to turn on setting in order to use your local phones, then your figment file. You can adjust the font size and found to wait to form your desired heading style. Since the frame is the size of a YouTube thumbnail, you can easily see what text size looks good for Thumbnail. The heading start out is usually used to call the most important thing in your video, so we want to make sure that is very clear and legible. Then we have set up a secondary heading. This one is usually supplementary to the primary heading, and we can make a more stylised take. I like to use a script or a handwriting funds, but these should be used sparingly because thes funds are not ASL edible and your audience might not be able to read it when skimming their home page. I chose a handwriting font called Satisfy, because this one is on the softer side and at the same time still legible. Lastly, you need a body text, and I just use the same funds as the primary header. But we used a font weight in the size. Next, I apply the brand color to the textiles to complete the branding. Lastly, when you are happy with these, you can save them as textiles. For this file, click on the word but him in your text property and then click on the add button. Enter the name of the textile. I'll call it heading one and then do the same for the rest of the textiles. Now these textiles can be easily apply to any text in this file. And now let's try to create some text elements. Say, if we're making a room to our video, we might want to have a big boat heading in our thumbnail so that the potential of yours can easily recognize that we can put a heading against a background color to make it stand out even more above it. We can use our secondary heading to show more relevant information, such as the style of the room. Now you've learned how to set up textiles in Sigma and also how to reuse and apply them to your text elements. 6. Creating Video Thumbnails: Now that we have our branding elements that up has tried to create on film, now is in our document. The first thumb now I'm going to create is one for an apartment tour video. Now, I just grabbed some images from Google for the sake of speed. But obviously you're going to use your own photos when you're making thumbnails for an actual YouTube video. First I'm going to drag the image into the frame and then in the Layers panel, I'm going to position the image below our text, then holding down shift while resizing the image. This will allow you to resize that image proportionally, and I'm just going to fine tune into position until I'm happy with it. Then I want to find a place for the title, and first I changed the background color from our primary pink to primary yellow because it fits with the overall color scheme. Better then, I feel like the position off the text element is blocking a key part of the photos, so I decided to place it in the upper right corner instead. So this looks way better. But the subtitle is still not very legible to fix that I'm going to add background color to the text. I chose White and reduce the opacity to 40% and this will make it blend in better with a background and after some more finessing it looks pretty good. I like to make several variations of each thumbnail because, as we all know, the thumbnail is the most important elements in your video without a good thumb. Now, people simply will not watch the video, and it's always a good idea to spend a considerable amount of effort just to make sure that the thumb now is as good as it can be. Okay, so now for our next example, I'm going to create a thumbnail for a what I eat in a day video. I really like this photo of this lady because there's a lot of white space on both sides, which will allow us to add text and pictures off food onto the thumbnail. So first I'm going to place the image so that she is in the center, and then I'm going to clean up this image a little bit about getting rid of the shelves. I'm going to add ingredients to the right side of the image to hide those shelves. So first I'm going to drag out a rectangle and then changed to fill from solid to radiant for the top of the Grady. And I'm going to use a color picker and select a color at the top of the wall and then select the bottom of the wall. After that, the edges still looks pretty hard. So I added another rectangle layer and use the horizontal Grady Int, where the outer edges of the greedy in is totally transparent, and this will allow me to fade out the sharp edges. And although the color changes still kind of unnatural, it won't be very noticeable after we add a text and the delicious food pictures. Then I added a picture of what looks like a delicious P gumbo. First I'm going to drag out a circle, and that's about the same size as the boat itself. And then in the Layers panel, I'm going to place a circle below the image and while selecting both layers, I'm going to click on the mask icon, and now we essentially have a mask on everything else in the image and showing on Lee. What's in a circle, and after that we can fine tune the size of the boat to make sure that fits the mask more or finding our mask, then selecting the entire mask group. We can also go to a scale mode by pushing down okay, key and the resize the entire group to our desire. Next, I dragged out another food picture, and this time the bowl looks somewhat irregular. So we're going to use the pen tool. Push down the peaky to change to pen mode. Then you can start by tracing along the curves off this bowl. It takes some time to master the pen tool, and there are lots of tutorials that teaches. You have to do that so I won't go into details here. But what I want to show you is, even with these irregular shapes, you can still create a clipping mask from them. Just make sure to fill in the shape first, and how you can do that is by clicking on this diamond shape button and then click on the shape that you just created, and now you can use it as a clipping mask. And then after that, we're almost done and then now is time to add in the text. I just copied the title from a previous thumbnail and changed a text, and I used a scale to to resize the entire title. And then I typed the other half of the title in a different bond, and then we're done. 7. Creating Channel Assets: create a new page in your document called Channel Assets. This is where you will create assets like channel art, watermark and cars basically things that will be used across your channel. I found the template for channel art just threw a quick Google search and the size of your channel. Art should be 25 60 by 14 40. I aligned the template to match our newly creative frame perfectly so that I can see where the guidelines are in the channel. Art. You should include things like your channel name, attack line if you have one. The topic that you talk about on your channel I'm going to put everything in the center to make sure that this information is visible on all different device sizes. I can also turn down the visibility off the entire template layer. If I want to preview or export the frame next, we're going to create a watermark. The watermark will appear at the bottom right hand corner off your video. You can create something very unique to your channel that as recognizability, where you can use something like the subscribe button. If you have a logo, this will be a great place to put it. The dimension of the watermark needs to be at least 50 pixels by 50 pixels. So in figment, I'm going to create a new frame and set the size to 100 by 100. Then I'm going to draw a circle that fills up the entire frame and said that background color to our brand color and then just turn down the opacity a little bit. Then I'm going to add the word subscribe, and after some fine tuning, I'm going to click on the frame, removed a Phil, and this will allow you to export a frame without any background color and giving you a transparent background. You can also experiment with other variations. The war subscribe looks a bit crammed here, so I want to try a different design. I'm just going to use a letter T for my channel and to make a stand out more, I'm adding a drop shadow to the text by selecting a color, does a bit darker than the text color and then setting the size to zero and then giving it a small X and Y offset. This produces a flatter shadow, and then I'm done the end screen is shown in the last 20 seconds of your video, you can present various and screen elements such as a subscribe button, Ah, playlist or specific videos. This is a great way to get people to watch more off your videos. First, we're going to create a new frame that is 12 80 by 7 20 Then, just like how we created a channel art, I found an existing template online, and we'll be using it as a guide. Alternatively, you can also take a screenshot from your creator studio and then just map it to your friend . I first created a rectangle and added a border to it. And then in the stroke property, I went into the event setting to make the stroke dashed. Here I entered 20 Kama 10. This just means for every 20 pixels off solid line, there will be a 10 pixel gap, and this is how you can adjust the dash spacing. Then I am also adding the word, subscribe to the top of the screen and then adding an arrow pointing to the circle. This will be a way to signal to the user that when they hover over my avatar, which is placed in the circle there, will also be able to subscribe. How I can add The arrow is first double clicking on the line. Die address. True, and there's elected in point. I want to add an arrow to and then go to advance setting. Choose Triangle. Aargh. The size of the arrow is proportional to the size of the stroke, so I'm reducing the line stroke to five pixels, and now that looks pretty good. I'm also going to include my social media to the bottom of the screen to make it easy for people to find me. I just want to Google and search for the Instagram logo, copy the image with a transparent background and then pasted it in Sigma. And then I added my own instagram handle, and we're done. Another end screen technique is to show the last 20 seconds of your video in a smaller frame within the screen while overlaying other end screen elements Outside of the video. There's can help your analytics because YouTube can actually use the metric and screen elements shown as a way to assess how engaging your video is so showing urine screen elements early can be advantageous to the performance of your video and lastly, list expertise assets so that we can use them in our channel. Just select the frames that you want to export and in the bottom right hand corner of your file, there is the export future. Choose PNG as the format and you can leave it at one X and then you are ready to export. We're almost there. Next, we're going to take a look at how to create assets for an actual video and how to use these assets in our editing process. 8. Creating Video Assets: first Advantica Pro. I have already finished all the rough cut off the video. I don't went through the video and listed out all the cutaways and annotations I want to include in a video to emphasize my talking points. Because sometimes individuals on the screen is just a talking head and never changes. It can be quite boring for the audience, and it can be hard to hold people's attention. And then let's create a few assets together. Toward the end of the introduction video, I talked about how the classes good for growing channels and new channels, and I want to list out these points on the screen as I'm talking about it. That way, students can get information both visually and audibly, while making the video more dynamic. So in Fig Ma, I created a frame that is 12 80 by 7 20 that's the size of the screen, and it's going to help me to create everything proportional to the screen size on the top of the frame. I wrote for growing channels as a header and then adjusted the fund fund size and colors using what we have set up in the branding, then I started working on the talking points here. I already haven't elements from a different talking point, and it's made off a rectangular background body text and a number that is more stylized. And I did was to increase the farm size to make a significantly different from the body text and then adjusted the size of the rectangle. Make sure that all these three layers are in a group. You can group layers together by selecting all of them and then head command G and then duplicate the group by holding down shift and options while dragging the group and then just updated text for the second talking point. Then I did the same thing for the new YouTube channels on a different frame simply by duplicating the previous frame and then just making some text changes and minor adjustments at the end. And then now we need to export these assets. I'm going to export each of the groups separately as well as the titles. How we can do that is by selecting the layers instead of selecting the whole frame. In this way, there will be exported individually, and now let's Adam to the video next and final cut pro. I found the clip that I want to overlay these elements first. I added a background layer because this lawyer will be underneath all the over acids. Then I dragged the title layer onto the timeline by default. When you add an asset, it will fit the entire screen. So you will need to make a change in the settings to change it from fits. Two months and then I'm going to increase a scale to 130%. And that looks pretty good and then basically arrange it like we did in Sigma. And after that I'll drag in the first talking point and also the starting point of this passage. I said, start talking about this point in the video. Well, way to speed up your editing is by copy the clip that you have already made adjustments to . It doesn't matter what adjustment it is. It can be sizing, spacing, audio color, grading whatever, and in select that clip do command, see to copy and then select your target club that you want to apply the same adjustments to and then hit shifts come and the this will show you a Let's have properties that you can apply it to, and this will significantly speed things up for you because you don't want to do the same adjustments over and over again for other clips and then just do the same thing for all the talking points after we have added all the graphical assets to our video. Another technique that you can use to make your video more natural is to add some sound effect you can use the sound effects library in Final Cut Pro, or YouTube has his own sound effects library as well at a small pop sound effect as each talking point appeared on the screen. And then after that, we have a dynamic and engaging video clip that is really easy to watch, thereby audience retention or, if you're being male, starting to channel. Or you're just starting out that this channel will be great for you because you will be able to start with the right tools and also by you also have all of the Channel ass is ready to go 9. A Tour of My Figma Workspace: so I thought it might be interesting to take a look at my figment workspace. I used Sigma for a variety of work. I have three projects. The 1st 1 is for my YouTube channel and all my personal projects, and the 2nd 1 is for my client work. And the 3rd 1 is for all my practice work. Let's take a look at my current. You took files. I've been using this one since the beginning of this year. I created it because the previous file was just getting very big and always took a long time to open it. So in the first page is my mood board or Brendan Page. So this helps me to keep my visual styles consistent, and I always refer back to this whenever I'm creating new assets. I used signal to do strategy exercises is because the page keeps everything organized and also it keeps things separate from each other. I have a page for all my thumbnails, and as you can see, I always like to create multiple variations for my thumbnails because it's really easy to do here. And also I can reuse elements and reference my previous works as you can see I create a new page for each video. This helps me to get a fresh start on each video, and at the same time, it will be easy for me to copy existing assets and reused. Um, you can also share your figment projects very easily on the upper right hand corner Click home share, and you can either of sherry directly with someone by entering their email. Or the easiest way is to send them a link of your project. I will love it if you can share a screenshot of Africa file in the class project. If you have any questions, feel free to ask away in the class discussion or in the class project. I'll do my best to answer them. And I also linked a figment file that I created in this class in the class description in case you need to reference it, and that wraps up this class, you are now ready to use fig ma for your YouTube workflow. Good luck