Fashion Trend Forecasting -Translating Trends to Product + Affinity Photo for Surface Pattern Design | Jenny Veguilla-Lezan | Skillshare

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Fashion Trend Forecasting -Translating Trends to Product + Affinity Photo for Surface Pattern Design

teacher avatar Jenny Veguilla-Lezan, Latinx Designer & Illustrator

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

14 Lessons (40m)
    • 1. Fashion Forecasting 3 Course Intro

      2:22
    • 2. Tools You Will Need

      0:41
    • 3. Basics of Product Development

      4:04
    • 4. Basics of Surface Pattern Design

      2:27
    • 5. Deciphering Your Mood Board

      3:30
    • 6. Sketching Motif Concepts

      4:29
    • 7. Digitizing Sketches in Procreate

      2:51
    • 8. Understanding Pattern Types

      3:40
    • 9. Building Repeats in Affinity Photo - Fixed

      3:13
    • 10. The Importance of Collections

      3:07
    • 11. Building Color Stories

      4:17
    • 12. Using Product Mockups

      1:38
    • 13. Naming Your Collection & Story Telling

      2:10
    • 14. The Class Project & Resources

      1:46
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About This Class

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Hi! I am Jen Lezan,  a Designer, Illustrator and Educator based in the Midwest.  I have a background working in the fashion industry and teaching in higher education. I specialize in creating surface pattern designs and other illustrated digital media. You may know me from my previous classes here on skillshare which have focused on trend forecasting and developing trend reports. I am excited to share this final installment of my 3 Part series focused on Trend Forecasting and Product Development. You can take the first two classes here (Trend Forecasting 1 and Trend Forecasting 2)

  • What the class is about

This course will build on the skills and information learned in my previous 2 forecasting class. Students will take the lessons learned and how to apply them in the actual product development process - specifically building pattern repeats for a pattern collection for Surface Pattern Design inspired by their trend research.

  • a few of the skills students will learn

You will learn how to take your research, and decipher the groups of key  trend ideas shown in the trend presentations and apply them to product development and design. By using their findings as a form of inspiration, students will create illustrated motif concepts and color stories and then build a 6 piece surface pattern design collection.  Students will also learn about the basics of product development and of surface pattern design, why trend forecasting can be beneficial in developing a collection that sells and how to apply their designs to product mockups to showcase them in a portfolio. 

  • An overview of the class project

For your class project, we will be  taking your trend research to the next level by designing a 6 print surface pattern design collection based on your trend report from prior classes.  You will find a theme and work it into a mini collection featuring a hero print and supporting prints. The goal is to take your trend knowledge to the next level and apply it to one of the steps in the product development process. You will begin with inspiration from the theme you researched in previous classes and then translate it to an end product.

  • Who the class is geared toward or if any prior knowledge or experience is required

This class is geared towards beginners. You don’t need any prior experience in the fashion industry, but an interest in fashion and trends would be helpful! I would suggest you take my first two Fashion Trends courses, though as this class builds on the information you learned in those courses and builds of the project created in Trend Forecasting Two.  The information outlined in the lessons is meant to be informative and offer a new perspective on the fashion industry and give you an opportunity to create a project that allows you to apply the skills you have learned and work in the affinity programs and procreate. 

Some very basic technical abilities will be needed as I will be showing you step by step how to use the procreate app and the Affinity Photo app to create a raster based repeat pattern. 

Meet Your Teacher

Teacher Profile Image

Jenny Veguilla-Lezan

Latinx Designer & Illustrator

Teacher

 I am a Chicago-born Latinxer (I'm a proud Puerto Rican and Mexican American) millennial, an educator, and a freelance creative with experience in graphic design, digital media, illustration and surface pattern design. I am also a mother of two  who is in on a mission to reach all the creative goals I've set for myself while trying my best to be a positive influence on the world.

I have 10+ years of experience in the fashion and creative marketing industry in both the corporate world and teaching as a professor in Higher Education. I am working on building course offerings that bring people a new perspective and opportunity to take your design and art to a new level.  I am pushing for continued growth, running... See full profile

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Transcripts

1. Fashion Forecasting 3 Course Intro: Hi, I'm generals on I Run a creative studio based out of the Midwest that focuses on graphic surface pattern design and illustration. I have a background working in the fashion industry and teaching in higher education for the last nine years, a specialized in creating surface pattern designs and other illustrated digital media working in the fashion product and stationery industries. You may know me from my previous classes here on sculpture, which have focused on trend forecasting and developing trend. Report. So what is this class about? This class will build on the skills and information learned in my previous to forecasting classes. You will take the lessons learned and see how to apply them in an actual product development process. Specifically building pattern repeats for a pattern. Collections for surface pattern design Inspired by the trend research that you did, you will learn how to take your research and decipher the groups of key trend idea shown in the trend presentations and then apply them to product development and design. But using your findings as a form of inspiration, you will create illustrated motif concepts and color stories and then build a six piece surface pattern design collection. You will also learn about the basics of product development and of surface pattern designs . I also learned why trend forecasting can be beneficial in developing good collection that sells and how to apply it to designs in a product mock up process so you can showcase your work in a portfolio. So essentially this class is geared towards intermediate learners. While you don't need any prior experience in the fashion industry and interested in fashion and trends will be really helpful in some experience, using technology will be helpful. I would suggest you take my first to fashion courses, though, as this class builds on the information you learned in those courses and it felt off the project that you created in trend forecasting too. The information outlined in the lessons is meant to be informative and offer a new perspective on the fashion industry and give you an opportunity to create a project that allows you to apply the skills that you've learned and work in the affinity programs and in procreate. Some very basic technical abilities will be needed as I will be showing you step by step, how to use procreate on the iPad and how to build your pattern in the affinity photo program on a desktop so that you can create a raster based repeat pattern. 2. Tools You Will Need: so some tools that you should gather before you begin this class include having a laptop something to draw with, whether it's an iPad or a pen and paper that can then scan on your laptop, you should have affinity photo. You can download that from the Affinity Serif website. I'll include a link in. My resource is in the class Tom Forums and affinity offers a free trial, so this will be a great chance to testings out before you decide if you want to purchase the program. I just find affinity programs to be really great alternatives to Adobe, which can be rather expensive. 3. Basics of Product Development: companies often used trends differently. The same trend is often translated in different ways across the market by many different companies. How they apply this to their product can variety greatly, depending on how the individual designers translate the trend to the product that they're developing. Also, price point, target market, customer profile, retail format and brand image can all make an impact on how a trend is translated for the market. In our social media driven world, product imagery spreads like wildfire. This allows manufacturers and designers to pick up on trends easily and quickly. This is lead to trends essentially going viral. In some instances, I think things like millennial pink that we saw everywhere, from hair and accessories to ease, ease, catwalk or marble. This begin is an art and interior strength that has now spread into the fashion rolled footwear and even tech accessories. What we will be exploring, though, is how we can take these ideas that we have outlined in our trend forecast that we built in courses one and two and actually apply them to product development to make things a bit more shoot for, we will be looking at this from a fashion and textiles perspective, focusing on developing a mini collection of surface pattern designs based on a trend forecast that you've developed relating to patterns, color and visual inspiration. Before we jump into the more technical and creative sides of things, I want to explain more about product development and surface pattern design in general. So what is this product development? It's the creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation or formulation of an entirely new product that satisfies a newly defined customer want or market niche. When it comes to the fashion industry, product developers are typically responsible for the technical design aspects of products, and, in our case, within the fashion and design world garments or other soft or even paper bids, for example, you might focus on the construction of the garment building off the actual cutting so patterns that will be created into those garments or working on sourcing materials or finishes that are applied to an end product. They typically work directly with multiple teams, including manufacturers, who will help them develop samples and prototypes. Working closely with the design and technical team, the product developer is involved in developing seasonal collections from design concept through prototypes. Often this will involve trips overseas. The source, new fashion trends, ideas and concepts. Whether it is womens, wear mental, our Childrens wear fashion accessories, footwear, lingerie. This is also similar in the stationary, an interior world as well. Within this world, they're typically designers who were designing UN product and additional people who support them, such as a tech designer pattern maker, fabric designers and surface pattern designers who specialize in creating the prince that you will see on the fabrics or other products. The design process typically looks like this. This is just a very basic rundown. First, you have concept ing and finding inspiration. Whether you're creating your trend board working with the trend forecasting team who presents to you, then you can collect theme and motif inspiration. Then you're building your patterns. You hand draw digitized her imagery. You design your core pattern black. Then you're transforming that into a seamless repeat, and then you're adding final touches like colors and effects. Then you lead into production prop that's propping and loading your fouls for production things like color matching, making sure that whatever manufacturer you're sending you're and files to are able to access and read them and use them correctly and then manufacturing. Typically, you can manufacture fabrics and textiles locally or international, depending on your needs and wants. And then you also have this idea of digital versus traditional printing. Traditional printing things like screen printing using inks and dyes in digital printing is usually print on a large digital fabric printer. 4. Basics of Surface Pattern Design : for the sake and ease of the scores as well as due to my career background, we will be focusing on the surface pattern design aspect of product development. This will make it easier for you to develop an end product, so to speak, for a final project. So let's learn a bit more about surface pattern design. Surface pattern design, as I mentioned previously, is often a sub area within product development in the fashion world. I truly believe that tack meets fashion in the most artistic of ways. In the surface pattern design, World surface pattern design is a lovely mash up of the technical and creative side of designing. It is focused on creating visual artwork and in particular putting that artwork onto various product applications. In our case, we will be looking at it from a fabric perspective. But this can also include product packaging, stationary soft goods, things like pillows and even interior products like wallpaper, rugs and curtains. Surface pattern designers often incorporate traditional techniques like illustration and painting with graphic design to create digital versions of their repeat patterns for use in the mass market. Graphic design also include other aspects of design such as project and text layouts, design work for print and Web communications, advertising and even things like Web design. Surface pattern design, though, is a specialized field that includes aspects of both graphic design and fine art. While many surface pattern designers have graphic design skills, not all graphic designers create surface pattern designs. These designs air usually developed to repeat seamlessly over a large surface like fabrics or wallpaper, and my journey personally has led me to both places. But due to my background in fashion, design, production and marketing, I've been able to melt both worlds. So what is textile design? Similarly, textile design is a specialized type of surface pattern design that focuses on designing patterns and artwork specifically for textile and fabric product applications. Textile designers are typically involved in the fashion, apparel and home decor industries, which include a variety of sub markets that air each heavily influenced by their own seasonal color and style. Trenton's. While surface pattern designers can also be textile designers, their artwork is often used for a variety of other non textile products as well. Now that we have a better idea of what service pattern design is, let's jump into the creative process before we begin working on the technical side of things 5. Deciphering Your Mood Board: so we will be deciphering your mood board and basically turning it into visual inspiration . This is where the fun part begins. You should already have a trend report from the prior class to begin deciphering your trend reports and mood board. The trend report should be a round up of your observations from the world around you, different industries, and it can really help you to gather enough reference material to work from before designing a surface pattern collection. So we will be looking at the trend report that I've pulled together here from my last skill share course trend forecasting, too. And when we look at all of this information, not only do I have color, inspiration, pattern ideas and motif inspiration, I also have a story that I've kind of started to develop that will help me at the end of this process of creating a collection. The very first thing that I like to do when I'm reviewing a trend report is write things down and I want to write things down that really stand out to me and what a brain dump all of my ideas on a piece of paper so that I can kind of get a better grasp of the visuals that I'm working with. You can write it down or you can type it out if you prefer. In this case, it typed it out just so that it could be quicker about it and any thoughts relating to the subject that you're seeing in this trend. Report Adam to it. Think about how these ideas make you feel, how the visuals impact you and what elements you want to sketch. Put it all down and then start to weed out what really stands out. Specifically, look at the shapes, content and the visual patterns that you're seeing in your mood board, visuals and the concepts that you see throughout your report. When I look at what I pulled together for the trend report, I focused on kids where, and I prefer to type out what I see based on categories. I organize my thoughts based on imagery and colors that I see and then feelings that are conveyed within that imagery. At Shanghai Fashion Week, the tight Akasha brand released this beautiful, playful collection inspired by circus things. I ran with this imagery, and I continue to find circus concepts in my research 19 twenties and Spartan art Dekel imagery and eclectic vintage ideas remastered for the modern kid in my research. With that being said, the imagery focused on pulling from my research included animals specifically elephants, lions, tigers, bears and monkeys and also bunnies. And when I further explored the circus themes, certain acts popped out like trapeze or sideshow. Ringleader. You in a cycle just this idea of being under the big tent when I looked Addis visual imagery in general, I also sell things like flouts stripes and puffy shirts, specific characters like Crowns, the fortune teller and ringleader, and finally, things like moons and stars, balloons, popcorn, cotton candy and ice cream. The colors that were most prominent included white, red, teal, orange and yellow. But I'm thinking I might revise them so that they fall more on the past outside of the color scale. So still playing with these colors but lighter versions of them, The overall feelings that I get from the imagery are fun, playful, a retro and vintage vibe. Overall, I feel like I have a really good amount of ideas now so that I can translate them into sketches 6. Sketching Motif Concepts: uh, so the next step in this whole process after you've kind of gone through your trend report is really looking at applying thes ideas towards sketching your motif concepts. Sketching is incredibly important to designing. Repeat patterns and repeat patterns are just patterns that repeat seamlessly when filling a space. What's needed to create your own unique repeatable pattern designs depending on your technique, this could be traditional drawing supplies, the iPad or just a computer with something like affinity, photo or affinity designer. Or, if you work in Adobe, something like photo Shopper Illustrator. I like to use a combination of all three. So for this video, though, I will be sketching using my iPad Pro an apple pencil. And then I will be taking the artwork into Affinity Photo to build my repeat. We're going to take all of this research and the mood board and turn it into something tangible. Start sketching out your ideas, different elements and motifs that will work for the fabric collection in your collection of the whole. I keep in mind the concepts that I'm reviewing and then as a rule of thumb, I like to sketch at least 20 to 25 different motifs and elements and sometimes less. But having more often will give you more than enough to work with when you're building out your repeats. Once you've settled on a theme, start trying, Um, and I let myself be completely free to explore. After I'm finished drawing, I review my drawings and look for relationships or visual qualities, and I also think about certain things like shape, lying, quality, texture, spatial relationships and things like that. When I'm looking at shape, I'm looking for commonalities in terms of the shapes that have been drawing. Do you notice like a theme in terms of really organic or geometric or rigid or soft shapes ? When I'm looking at line quality, I'm thinking about the actual line that I'm drawing. Is it hard, soft curves squiggly, thick, thin. I want to notice what I'm doing and making sure that it's intentional. I want to play with Alternates House that feels more organics. It feels sketchy because it's kind of like my style, um, or if I need it to be clean, keep that in mind, as I'm working through. And then also texture. Just notice what you're doing. Playing with alternatives. How do you add texture? Do you use different brushes, different brush strokes and then spatial relationships? You won't really be diving into this just yet, but you really should start thinking about the kind of feeling that you get from different figures. How different pieces fit together. Do you want your collection pieces toe very dense, or should they be lightened? Airy? What's the mood you're trying to capture and then keep all that in mind when you're working on creating the repeat after you've actually digitize the file when sketching? I also like to keep in mind motifs and subject matter based on what I saw in that mood board. So here, a few to start off with things like florals, geometrics, paisley, abstract or novelty laurels, which are the most popular in the creative side of surface pattern design. They often include things like flowers and also grasses, leaves, pods, pine cones, anything that kind of comes from nature that isn't necessarily an animal. Styles can include things like abstract florals or style eyes did see, which are those very small floral patterns that you see Jim metric florals, traditional and contemporary florals. Geometrics are based on geometric shapes that climb squares, circles, triangles and so much more. Paisley are based on curved, tear shaped motifs on, and that motif is typically embellish and stylized and usually really, really colorful. On Design Act shacks are designed that having no identifiable form and are independent of any other reference, and novelty is the broadest category of all. Anything that is not geometric or floral, usually a novelty print. Things like fruit robots, animals, objects and more fall into this category. This is the main category that I'm actually working with when it comes to the circus theme . 7. Digitizing Sketches in Procreate: so digitizing is the next important step in this process. If you are sketching traditionally, this is a step in the process that you will want to scan your artwork in at a high resolution 300 DP higher, higher and then move it to the computer. But if you're like me and you're working on an iPad, you will then want to clean up your artwork and complete your line. Work on the iPad and then transfer it over to whatever program you're building your repeated. Or you could even choose to do your line work in, um, the program that you're working in, either affinity, designer, often 80 photo or illustrator or photo shop. When im sketching in the procreate. I usually use the six B pencil, and I like this just because it gives it a more traditional feel to things that looks like a sketch feels like a statue. The pencil often works, at least with the settings they've put on, like a pencil would. Then, after that, I will go over it, either with the ink bleed brush. If I want a more sketchy fuel or, if I want, clean lines will use either the technical pun or the every Tuesday mon await brush. You know you're ready to start digitizing when you've drawn a ton of elements to pick from . I also like to have options so I could make sure it have enough of a body of work to build enough print concepts from which is why I weigh suggests at least 20 or more. You also know you're ready to start digitizing when you're excited about the theme after completing your artwork. If you're happy with what you've created and you feel like you have enough material to work with, then I would suggest moving onto the digitizing part. For me. That's basically either working on a new layer with the iPad and using a cleaner brush or moving my files to the computer and using something like illustrator, affinity, designer or Photoshopped or affinity photo to create my digitize line work. So when I'm starting to digitize, I'm basically starting Teoh Inc. My sketches. I create a new layer above my sketch layer, and then I select my in Kingpin and I begin tracing over my original sketch lines. I keep each motif separate and ordered have an easier time when separating them out into the affinity program. And after I complete the outlines, I either color in the artwork and procreate. If I'm going for something very textural and rest a base or leave them as is, then I export the foul as a dot psd file. This way, the layers air still creditable I can also shared is a dot panji, which basically allows you to have a clear background. And then you can work with that as well. And typically, I will share the file over air. Drop straight to my laptop or you can email it out to yourself. 8. Understanding Pattern Types: I just pulled in the line, work into the next program, and in this case I will be working in affinity photo. But sometimes I might even work in affinity designer as well. Affinity designer is the vector based program. An affinity photo is the Raster based program for this set of patterns. I wanted to keep kind of like a sketch really vibe, so I will be working an affinity photo. The thing to note, though, with affinity photo is that it's a raster based program that means the images are pixel base. Therefore, you want to make sure you start with a larger workspace to ensure that you don't encounter any picks. Elation. So that's kind of like the blurriness that you can sometimes see in digital imagery. But before we begin the technical work of building a repeat, it's really important to have a clear idea of different pattern types. That way, you have an idea of what you're working with. There are many different pattern and layout types. We will only be covering a few due to time constraints today, though, so there are three key pattern types and I want to go over the strait repeat. Ah, half drop, repeat and a brick repeat. A straight repeat is the most basic type of repeating pattern. The motifs are arranged to either remain within a core rectangle or to overlap it and then repeat in a simple grid formation. Up and down inside, decide the motifs within the core. Rectangle can be simple or complicated. Arranged randomly or uniformly. Ah, half drop Repeat is based on a core rectangle, which repeats up and down. But instead of repeating site, decide it's alternating. Columns of the design dropped halfway down the height of the pattern tile, creating a really fluid diagonal motion within the repeat. A brick repeat, on the other hand, is similar to 1/2 drop repeat. But instead of alternating columns dropping down half the height of the pattern towel, alternating rows shift halfway across the width of the pattern tile, creating something that kind of looks like a brick like formacion that you might see in a brick wall. There also ate key types of layouts that you see when it comes to the direction an orientation with in service pattern repeats. There's the toss. Repeat the diamond. Repeat the Ogi repeat the hexagon. Repeat the medallion. Repeat stripes Test relations in the clamshell Repeat motifs within a pattern can be laid out in many different ways and can be adapted to be used in many different pattern types. Motifs can be arranged to look as if they're toss randomly, or they could be arranged in a more structured way. Neither way is better than the other. But for the sake of ease in this course, we will be creating a toss Repeat, also known as a random repeat in a toss. Repeat. The motifs of a pattern are scattered throughout the design, and the repeat in this type of design is not obvious or easy to pick out. Even if it's built as a straight baby, it should be difficult for a viewer to figure out where the pattern tell is and how the design repeats. A pattern can either be directional or non directional in its orientation as well. The direction refers to the number of different ways you can rotate a pattern in 90 degree turns. While the look of the design remains the same, directional patterns can be viewed in either one direction or two. These are called one way prince or to wait prints. It's common for novelty prints to either be one way or two way because of the recognizable nature of the motifs. And non directional patterns can be viewed in four directions and are called four way prints or toss sprints. The motifs and these friends can be rotated in any angle and still appear the same. 9. Building Repeats in Affinity Photo - Fixed: So now we're gonna be looking at the tech side of things. We're gonna go through the steps of creating a repeat, an affinity photo. We will be building a straight repeat. Repeating patterns are built on a foundation of pattern towels, arranged and released specific configurations, as we discussed earlier. No matter what motifs are in your pattern, you have to arrange them properly so that they repeat seamlessly. Pattern tiles can be made of one single motif or multiple motifs group together. In my case, we're gonna be grouping multiple different types of motifs that still feel and fall in line with that whole circus fight. So I want you to open up affinity photo and select file and new document. We're going to begin by setting up a 3000 by 3000 pixel square works based on affinity Photo at 300 d. P. I. You're going to pull in your motif elements into your file, but opening the PSD file that you shared with your computer, you can begin to recover your elements separately on this foul. By using the paint bucket tool, you can utilize the color palette that works well based on your research in concept. And once you have all of your motifs open and colored, you can begin to select them to place them into the square works based file that you've set up. You can use the pixel selection tool to select your individual elements and then copy them and then begin placing them into the center of the square. You could just paste it in. Make sure, though, that you stay away from the edges of your square as we will be using the Afeyan filter to pull the motifs into the corners of your workspace, which is what will create our seamless Ricky. Place each of your motifs into the center of your skirt filling and pulling and details into the work board. Once you're happy with your placement, group your elements. Then you're gonna make a copy of that group so you still have the edit herbal version off your motifs. Make sure you uncheck the layer visibility on the original air and then select your group copy. Now we're going to use Theofanis or also known as the offset filter. You'll go to your top menu. Select filters distort a 15 in the pop up. You'll want to keep your scale for X and Y 100% but you would change your offset acts to 50% in your offset wide to 50%. Your extend mode should be wrapped and then hit. Apply. You will now see your center pattern offset each of the four corners of your square. Now you will begin to fill the center once more. You want to add elements that fill the gap that was created from the offset, and this works kind of like a puzzle. You will want to fill in with pieces that work best. Once you're done filling in your center, you're ready to save your tile if you're happy with the colors that you've been working with, if you want to say with the background color, you can create a new layer and fill it with a background color. And if you want to rework your colors, now would be the best time to do this. Once you feel your tiles finalized, so like file save as and you can save as a dot P and G with a transparent background. If you don't want a background color or you can save is a dot J peg 10. The Importance of Collections: one fantastic weight of really shrink, then your pattern designs is to make them a part of a collection rather than just a one. Off collections are a series of patterns and standalone graphics that coordinate and work together as a group. This allows multiple UN products to be coordinated around them. So keep in mind when you develop patterns they rarely ever stand all by themselves. Developing coordinates will create a dynamic but really cohesive group patterns that you can mix and match. They include various types of designs, things like stripes that's large scale, small scale prints in different scales and color palettes that are cohesive this way. It's easier to select fabrics that will work well with one another when it comes to the product design aspect of actually developing garments or products from the surface pattern signs. A good pattern collection should have a nice balance and work well together. As a group, it should be dynamic and have a variety of things in terms of scale colored layout contrast . Ultimately, your pattern should complement and be stylistically related to each other, but also be able to stand alone. They should be united through a common color palette, and they should communicate a mood or theme and essentially tell the story. It's why I think the mood board and the whole trend report in general is a really great way to build off of because you already kind of have a story that you're telling it. You can really elaborate on it based on your findings. And finally, a really good collection should act as a tool kit to build from. You want to be able to mix and match patterns with different dance of these different layouts, different color themes and still be able to create something that is visually interesting and exciting to look at. Typically, a collection consists of 8 to 12 different patterns, depending on the need of the brand or company, and it could be less or could be more pattern. Collections are often shown in two or three color ways. Some could consist of five patterns in three different color ways or 12 patterns in two color ways. And there are four text of patterns that are usually a part of a collection. The hero print secondary prints, supporting prints and fillers. The hero print is your main pattern. It's often the one that you spend the most time creating. It's larger and scale in the rest of your pattern and often contains a majority of her motive elements. Within the pattern itself, the secondary print is the next most important pattern. It doesn't shine your hero print, but it is strong and still impactful. It has fear elements in the hero print, and it's often a bit smaller in scale than the hero print. There are often multiple supporting prints, and they're meant to support your key prints. They're often simpler in terms of the elements used and are meant to complement the hero and secondary Brits. These are kind of like coordinates and then the fillers. These are additional filler designs, typically really simple, very small scale things, like dots or stripes. 11. Building Color Stories: So now I want to touch on building a color story. Your color story consists of a color palette that can include as many or as few colors as you'd like. I like to work with anywhere between 3 to 10 colors. 68 is usually very typical if you're not sure where to begin. Color websites like color lovers dot com and design seeds dot com are fantastic places to go to for inspiration. Books and magazines are also really great to go researching for interesting color palettes or ideas, even things like movies and films. Cinematography often has beautiful color stories, and so I want to share some techniques that you can use to begin building beautiful color palettes. I like to pool directly from a photograph or an image. I use Pinterest, the lad. If I am saving color stories or images that have beautiful colors in it, I can create a pallet directly from an image. So you want to decide how many colors you'd like your palate to include, and then you can choose directly from your inspiration by opening it up in something like photo shop, and you can color drop your colors. You can use the code dropper tool. Um, and click on that and add it to your swatches. You can also use paint swatches to mix and match colors. You can go to your local paint or hardware store, gather some paint swatches, cut them into squares and use them to mix and match different color palettes. Is it a really fun way to mix and match colors that you may have never thought to? You impair together. Then I like to scan these in and again use that color dropping tool. Or, if you have access to a Pantone's watch book, depending on what type of products you're working with in terms of the end product, you may need the solid coated and solid uncoated formula guide. This is from the pent home plus Siri's on, and that's really basically for paper goods. But if you're working in the fashion world like what I'm doing in terms of ah fabric prince , then you will need the fashion and interiors formula. Guide and color is a really important aspect, especially for the manufacturing process, because you want to make sure that whatever you're creating when it goes to print in terms Ah, whether it's going to a print house for fabric or if it's, ah, a paper good or something like that. You want to make sure that the colors match, building your color story and then actually having colors that work well and are a match is really important. Pantone has a really fantastic tool online as well. It's a formula guide, but basically like it's like a quick online color tool that allows you to try and find, um, the actual Pantone Swatch code, Um, as it's associated to the RGB or the CME, like a color theme that you're pulling from your device or from your software. So I think this is a fantastic tool to use when it comes to color matching, so you can make sure that when you're going to print, your final product ends up the way you want it to end up. When it comes to color groupings, here are a few examples that you can use use complementary colors together the's air colors across from one another on the color wheel. They contrast each other nicely but can appear a bit overwhelming when used together in competing bright, vibrant hues. Try using different shades intense of the two colors. To find interesting combinations, you can also use a novelist. Colors together. Use their colors that are next to each other on the color wheel. Things like green and blue yellow thes. Give harmony to your color story. You can also use light and dark color together. It's a good idea to fry the values of colors within your designs. When all the color values, relative lightness and darkness are the same, the colors compete for your eyes and can appear muddy or harsh. But using bright and dark colors together allows for a wider range of values and creates visual interest. Finally, neutral and bright colors work beautifully together. Using neutrals will allow the bright colors to be the center of attention and help ground your design. Neutrals include colors like gray, brown, white, black, khaki, navy and beige. 12. Using Product Mockups: Now let's test our patterns. Now that we have our patterns completed, we will be adding them to mock ups. There are lots of places you can find mock ups for free. These are personal use, so they shouldn't be sold, but they can be used in your portfolio. The purpose of mock ups to showcase your work in a real life format. You don't have to do this section, but it will be beneficial to you. We will be working in a different program For this affinity designer. You can download a free markup of your choice to use the links that I've shared in The resource is section for this project you a launch affinity designer. Then you'll go to file open and navigate to where you downloaded your file. So you're going to go to the layers tab on the right and select the MCA player. You want to go to select the layer labeled paste your design here. Now go to the left Handle bar and you're going to select the fill tool. Then you'll go to the tap toolbar and under the drop down money that says type, select the bit map. Now navigate to one of the repeat towers that you've created and saved in your files. You want to select it. You can resize your bit. Map fill by pulling in or out your selection arrows and by holding, shift or command to keep the tile and proportion. This is really important. Or else it'll look like your file, a stretch toe, gorgeous abortion and they look funky. The goal behind creating these mock ups is essentially to showcase your patterns in a real life setting and see how the repeat will fill the end products. 13. Naming Your Collection & Story Telling: Now let's talk about naming and showcasing your selection. Now let's talk about naming and showcasing your collection. Naming your collection can be a simple as using the trend analysis report that you created , or you can ticket us that further and really explore the concepts and visual ideas and apply creative narrative to it. The idea is to create a story about your product that helps give life to the final collection. You want to add descriptors that help explain your collection, the motifs that are showcased in the vision behind what you're creating. I like to think about the end user or customer and tell a story about them as well. And with the collection will add to their life, I will be taking my trend name Cirque du Joy and expanding on it. I'll read my description as an example to help you as you begin to build yours for part of your class project. Joyful Screeches hover while Children run through the big tents and bright, colorful lights penetrate the night sky. As the carousel and first will illuminate the fairgrounds. The smell of cotton candy and popcorn wafts through the air. Is Children excitedly make their way to see the show. The ringleader stands at the front, garnering the attention of the audience as he introduces his first act, The Flying Trapeze Girls. Gasps and giggles weave in and out of the audience as the girls route through the air, while silly clouds try to catch them. The summer nights spent adventuring at the circus or a memory to be cherished for years to come. The Cirque du Joy collection plays off. The feelings of air is passed with a modern, playful, illustrated approach to prince and iconography. Spirited novelty prints, showcase animals and other circus thing visuals and Oliver prints create a playful style that allows the imagination to run free, hand drawn elements in a pastel color story remind us of retro times past. This collection is inspired by play by memories and by joy, fun, vibrant and imaginative, unabashedly creative. Welcome to Cirque de Joy 14. The Class Project & Resources: Now it's your turn to create your collection. Your assignment is to design a pattern collection. You'll develop a theme based on your trend research. Bring it's a life with repeat patterns, then tie it together with a collection name and narrative for inspiration and guidance. Watch the lessons. Download the class resource. Hand out and be sure to check out my sample project so the deliver bulls that you have to turn in include pattern concepts you can use. The worksheet that have included you could also share your trend board from prior classes. You should also create some sketches 3 to 6 final patterns, so it should be a mix of a hero. Print a blender and some secondary prince, and then you have to create a collection names in a collection story, Final Patterns, collection name and your collection story could be shown on the one page affinity photo layout template that I've included in your resource is displaying your entire pattern collection in one images of a really great way to show how patterns in the collection led to gather cohesively and also how the scale of each design repeat looks in relation to other patterns in that very same collection. There are also re sources that have included with this class to make sure you check those out as well. You could download the class handout for tips and examples. Use my pattern concept ing worksheet to help you organize your thoughts. You could check out my website Bella Sophia creative dot com, to explore more of my pattern collections. And, of course, I would highly suggest you check out trend forecasting one and trend forecasting to my prior classes that are kind of like the lead up up to this Final course. Thank you so much for watching, and I'm looking forward to seeing your projects in the Project gallery.