Facebook for Small Business and Authors: Create Content for Everyone | Lisa Rusczyk ❤️ | Skillshare

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Facebook for Small Business and Authors: Create Content for Everyone

teacher avatar Lisa Rusczyk ❤️, Teacher, Author, Crafter, Blogger, & Ed. D.

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

4 Lessons (12m)
    • 1. Introduction by Lisa Rusczyk Ed. D. - Enroll Now

    • 2. Class Success Tips

    • 3. Facebook Page Daily Posts

    • 4. Facebook Options

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About This Class

In this class you will learn different posts to add to Facebook and the analytics of each Facebook post. 

Meet Your Teacher

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Lisa Rusczyk ❤️

Teacher, Author, Crafter, Blogger, & Ed. D.


I have self-published 300 books, have over 50 classes, and have many of my social media post gone viral. While I earned a doctorate in Educational Leadership, I love to teach online only on Skillshare while I am a Stay at Home Mom. I enjoy creating, reading to kids, and hanging out at my local coffee shop to play Settlers of Cantan with friends.  

Skillshare premium is needed to view most of my courses.  With Skillshare premium you can get unlimited access to all of my courses. Click to view all of my classes and to join as a premium member.  Lisa Rusczyk on Skillshare

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1. Introduction by Lisa Rusczyk Ed. D. - Enroll Now: Hi, everyone. This is the servers Check. And I'm going to show you today how I use Facebook on a daily basis for my businesses. I have a few different businesses, and I keep growing them just to see which one does better. And I keep moving forward. Um, one of them is a book business. Check publishing. I also have a Children's book. Siri's Charlie the Cavalier. Um, and I also have some other Facebook pages that you might be interested in. I also help with my church page, too. So, um, come along. And I will show you how they use Facebook and hopefully can learn some new tips as we go. All right. Have a great day and hope to see you in class by 2. Class Success Tips: Hi, students. Thank you for enrolling in this class. I want to show you a way that it will help you succeed and learn from this class. And it is to keep notes in Project section. So please go over to your project and then click there and start. Um, click on your project. And this is where you can start adding information for your project so you can put in a title. This could be the title of the class or your name. Then start putting information into the project workspace. Now, this could be anything from images. But also you can enter text too. And this will be really helpful for other students to see what they learn in this class. It will help others do and see this class. And it will give me feedback to know what Teoh bring to you next to for students. So, um, please click on the your project section and I leave me your feedback. Thank you. 3. Facebook Page Daily Posts: Hi, everyone. Hopefully you have a Pinterest page already set up. And this is where I'm going to just go over different things that I do on a daily basis. So I'm gonna go over some of the things that I have posted on my wall, and you can see what a certain people are doing. So you could see I have a shop. Now, button on the top. You can choose different buttons to select here. Um, and I chose shop now and this link, let's test it actually goes to my Amazon page. And, um, this is where people can obviously shop now, But you can see that my post post reach of different posts that I have had and, um, we'll just keep moving forward. So here I added a Pinterest link on my Facebook page. That's one thing you could dio promote your information. Um, this is a Google video for my Google photos that I've created, and I've just shared the video here, and you could see it had a pretty good reach and liking. Um, I sometimes share other author information. So this is an author that I enjoy. And her tribute Teoh, what has recently happened in early. And though so that is something that I personally wanted to share with my followers. Here is a Google. I mean, is a sorry, a Facebook live, um, streaming video. So if I turn up the audio, Okay, so you can see the video here. Um, I, um, decided to do a live, um, thing on Facebook, which I feel like it's two more people say, Kitty, 50 people were reached, but I'm here. I'm reading one of my books and I just showed you my puppet. So that's another way. Toe reach followers in a different way on Facebook. Here's a link to my instagram of the class that I talked Teoh in, um, whales for that, um for ah, a Skype author session that I had. So here you can see this image here. Another video. This is just a video. It wasn't live streaming, and you could see actually this video reach more people that my life streaming one. So that's interesting. Um, here's a post from Instagram from one of my other accounts. Instagram. I recently went on a press trip. That's why that's there. Um, now you can see here I have a, um, post from one of my other accounts that I have and also alive reading. So in event is another thing you could share in Facebook. I created event on one of my other Facebook pages, and this is a way that people can see that you're having an event. This is going to be all the way in October, so I haven't even shared it with everyone. I just created the event, and without sharing it with anyone, you could see it reached 44 people. So I think that's pretty cool. All right, so there's lots of different pieces of content that you can share in Facebook. So here, when you click, you can choose Teoh Select images here, you can add, um, he's different, celebrating a special day, things like that. Or you can check in at a place if you're interested. So, um, and to do the live event, you, um I can only do that on my smartphone. I can't actually do it for my computer with my webcam. This is where I'm sharing other people's work. My friend is recently opening up a restaurant in Lock Haven, so I wrote some content about her and shared an image. I think it's important toe include images with your text and not just text. Um, as a doctor in education, I know that people learn in different ways. Some people like to see video. Some people like to see text images or do activities. So adding all these different content and things to do is important to reach different types of learners. Here I am sharing some of my success. So, um, that I've it's my book series has been created on the Amazon, so that's pretty neat. Another video this video shared on vine, So it's only a five second video. It connects Divine and vine is another social media, something that you can use to share your content. So, as you can see, this has been looped 76 times and vinyl videos air only six seconds. So that's where he added that content. And that's where you can get another grouping of followers. This is another image that I shared on instagram, um, and a link to Amazon. So, as you can see, there's links to all different places I share from different places. This is Soundcloud, so this is where I'm actually reading, Um, one of my books. I'm gonna close this. So if you don't hear the same content and today, I'm gonna be reading from one of my books 1600 plus positive things to say someone else. So you can really start sharing content from Facebook for many different places. It could include images or not. It's up to you. All right. We'll go to the next session. 4. Facebook Options: All right. Um, welcome back in this next section, we're gonna look at different parts of your Facebook page so you can get messages from different followers here, which is kind of nice to talk to them, um, and have it all stored here instead of in an email. So that's kind of nice. You can get notifications when people like things, love things. Um, saw saw your party's different things like that. So likes comments, shares, others. So here you can see I personally share to my other Facebook pages. You can see a lot of that here. You can see activity. So if it's mentioned, shared things like that and what we're gonna look at here in this video is mostly insights . So, um, after you start creating content on Facebook, you should see, um, who's looking at what and what you should work more on. So obviously, the more that, um the the more the reach, the better. Obviously. So let's, for example, look at all my post and you can see um, different posts on days, the weekend times and reach. So let's sort by reach. I think that's important. So here you can see up I clicked. It twists some of my different posts and, um, the the reach that they got. So my page currently has, um, about 2000 people that have liked it, but each post doesn't reach all those people. So you can see the link type of ah high reach its, um I open all of them to the public, and then of the different engagement of post clicks is the top one, and the reactions or comments is at the bottom one. So, for example, this post I shared and it was about, um, Mr Rogers and I have a big following of people that like Children's books, because I'm a Children's book author. So that's why this post got such a high reach. Um, but so you can see other posts that I've shared and what they're reaches. And it's just important to know the content that your audience is looking for and how Teoh keep giving them what they want to continue to increase your reach. And it's just all so nice to see what people are commenting on. So you can see, um, that my videos are getting the most reach than my photos that my links, shared videos and finally, my status. So, um, as you can see, um, my followers like video. So I should include more videos in my content on Facebook. All right. And, um, I have other pages to And for example, I have a page for my Charlie, the Cavalier book Siri's that separate from my author Page. And I think there's a different group of people that would like to see this page compared to another page. So the shop now button for this page goes to the Charlie the Cavalier, Um, Siri's, um and, um, the Post have to do basically with the Charlie the Cavalier. So here I share the link that goes to my mail trip, um, email that I just sent out to my followers. This goes to my instagram and Instagram. So this is just a different grouping of people. Um, I have a Google map that is shared with people here that people would like to see different things. Something that I've been working on to share on Social media is read to a 1,000,000 I've been doing social media for a while, and I wanted to actually have a goal for social media. So I've used the hashtag agree to a 1,000,000. I'm trying to read to a 1,000,000 people through links and different things like that. So people can I think it's an important goal to read two kids read to keep people You don't to have 32 kids. So, um, I've been working on the school in social media and every month I calculate I have, ah, Google spreadsheet of all the links of all the videos that I'm reading, too, and I calculate them up and then share the post on Instagram with the hashtag read a 1,000,000. So last month at this time, I read to 837 and I've only been doing it a couple months, So, um, I realize it may take a while. Different videos may take off in different ways, so I'm trying to create more video content that I can read to people, and this is how I'm doing it. I'm using Facebook so hopefully you can come up with something like this that will work with your business. That's a golden social media instead of just putting content out there because social media , you really have to update all the time. Um, a ah website. You can make one time and leave it there for your followers. But social media, you have to keep up with daily weekly. I I personally just love Facebook. I'm on there every day toe read and talk to my friends and family. And I like sharing all this information. And it keeps me excited about my business is so I can see what's doing well, not doing well. And I keep updating things. So hopefully in your business you can find something exciting like this and hopefully can use Facebook. Teoh, increase your following. Increase your sales, But, um, just hopefully, um keep you connected to the world. All right, Have a great day. Thank you. Goodbye.