Facebook Events Blueprint: Attract Thousands of People to your Event with Facebook | Diego Davila | Skillshare

Facebook Events Blueprint: Attract Thousands of People to your Event with Facebook

Diego Davila, Top Digital Marketing Courses for You!

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6 Lessons (24m)
    • 1. Trailer

      0:27
    • 2. Why you need to consider using Facebook to Promote your Event

      2:58
    • 3. Promoting your Event with Facebook

      5:26
    • 4. Using Facebook Ads to Reach more People!

      5:23
    • 5. Creating a Stunning Facebook Event Cover Image

      4:55
    • 6. Final Project

      4:47

About This Class

Welcome to "Facebook Events Blueprint 2017"

In this class, you will learn how to use all the power of Facebook Events to Reach more people on Facebook, How to organize and promote successful events for your Facebook Followers and clients.

And as a bonus, you will learn how to promote your Facebook Event using Facebook Ads. That's the absolute best way to reach new people from your Target Audience and convert then into clients and followers!

Also, I invite you to check the Complete List of my other Facebook courses. Enroll in all the courses you want. (you can also visit http://diegodavila.com/skillshare to access all my courses!)

Facebook Ads Genius: How to Reach 8000+ People with a $3 Ad!
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The Best Way to Guarantee Your Facebook Fans See ALL your Facebook Posts
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7 Secrets that’ll Boost Your Facebook Organic Reach Today!
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Create a Stunning Facebook Page for your Business
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Top 6 Ways to Monetize your Facebook Groups
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Facebook: Use the Power of Facebook Pages and Groups to Captivate People!
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How to Create Irresistible Facebook Ads That Reach Millions!
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How to Create a Super Optimized Facebook Group
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The Easiest Way to Spy on Your Competitors on Facebook
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Facebook - Create Stunning Facebook Cover Image for your Pages
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Boost your Facebook Post to Reach Millions of People!
Enroll here: http://skl.sh/28NLC7m

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Embed Any Facebook Video on Your Website For Free!
Enroll here: http://skl.sh/29ifyb2

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Facebook Ads Genius: How to Create Super Optimized Facebook Video Ads!
Enroll here: http://skl.sh/2dWGcLt

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How to Use Facebook's Call-to-Action Button to Skyrocket your Results!
Enroll here: http://skl.sh/2dcgZi3

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Facebook Landing Page: The Best Way to Collect Your Followers Name and Email (For Free)
Enroll here: http://skl.sh/2dl4y1I

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How to Download All Your Facebook Data to Your Computer (with 1 Click!)
Enroll here: http://skl.sh/2d3iKxY

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How to Download Any Facebook Videos Without Any Software
Enroll here: http://skl.sh/2eRs3Rs

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Facebook Ads Genius: Reach Thousands of People for Your Local Business
Enroll here: http://skl.sh/2fyjKZ5

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The Complete Facebook Page Domination Course
Enroll here: http://skl.sh/2k0pE6b

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The Complete Facebook Groups Domination Course
Enroll here: http://skl.sh/2iXcCZl

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Facebook Live Marketing Course 2017
Enroll here: http://skl.sh/2jH44H7

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Facebook Target Audience Domination: How to Reach the Right People on Facebook
Enroll here: http://skl.sh/2jp2C92

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The Easiest Way to Create Your First Facebook Ad!
Enroll here: http://skl.sh/2j0Jq5u

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Facebook Ads: Which is the Best Facebook Ad for Your Business?
Enroll here: http://skl.sh/2kktkkl

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The Step-By-Step Facebook Retargeting Guide 2017
Enroll here: http://skl.sh/2k9UNHC

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Facebook For Local Business 2017
Enroll here: http://skl.sh/2kQFd0I

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Instagram Ads for Beginners 2017
Enroll here: http://skl.sh/2jC5Hqu

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Facebook Landing Page: The Best Way to Collect your Customer's Name and Email
Enroll here: http://skl.sh/2kkFImh

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Transcripts

1. Trailer: Welcome to Facebook events. Facebook advances one off the best ways to share your event here on Facebook. The best way to reach people that are already on your Facebook page or better people that don't know you. But you can called entry revenge. So they become your audience. They become your followers on your customers. All about that. Euler here on this model. I hope to see you there. Let's start this model right now. 2. Why you need to consider using Facebook to Promote your Event: work on to these model again. Guys, in these video, we will talk about the advantages that you will have on why it's so important to use Facebook to promote and create your event. The first big advantage we have on Facebook east that you have already all your followers in your Facebook page, this PSA test Facebook page. That's why I have only one follower, which is me on. But you will have all your followers already here on your page. So what better way to contact them on to share your event with them than creating here on your Facebook page? So this son event that I just created I'll show you how to create these in the next video. But so you can take a look. Let me open here. This is a pizza party event you see here the cover you would you see the time you can add links description to the event. And the big thing that I love here is that you can invite all your followers when you have followers, you can click here and invite on. Invite all the followers that like your page on. By doing that, you will see here invited and you will see the number of followers you have. So if you have like, let's say 5000 people, you will see 5000 people invited on when people were people were received a notification on their Facebook here on the notifications area, saying Hey, that is new at a new event for this company that you may be interested on. So if they click on, yes, that they are going to the event, you will see this number increasing. And this is social proof because when people start saying yes, I go, I go, I go. The the pictures will start showing here on this area on the number of people going will start increasing. So later when more people country to your event page, they will see Oh my God! More than 1000 people More than 500 people are going to this event. This is great. Let me go to so they will confirm and they also be participating in all your events on the Great. Another great thing is that you can share all the links that you want here on the description area, not only the links for your event that you off course, You need to add the links for your band here, but also you can share links. That's a bond was like blinks toe a landing page. You can say, Hey, guys, here, click on this link. If you want to download this free report or this free e book on, you will have access for free, for example. So these are landing page that they were entered their name and email in exchange for your free gift. So lots and lots off the off advantages here on the Facebook event page. Also another thing that we will talk here, this model East fehb Facebook at So you can promote your event. Two people that are not in your page. I'll show you how toe that later in this model to So with that, I hope I think we're ready to start and to create the first event in the next video. We'll do that. See, there 3. Promoting your Event with Facebook: Okay, guys, East trying to create the Facebook event. To do that, I'll use one of my test groups. This is a secret group that I use just for testing So I can create events without sample events without actually inviting my riel followers. So to create an event, we is super simple. Let me show. You were here on the group so you can go to your Facebook group right now. And when you are ready to write opposed, you see here all right, opposed at a photo or video, create pool more. If you click on more here than last option is create event for some pages, you'll see the create event option here at the top already. So all you need to do is click on that. And here we have the event for these specific page. I'll show you how to create amazing professional forest for your advance cover 100% free here on this model. So the first step is to add before I already have one created. So let me add that later, I'll show you how to do it. So we have were great. An event which is a pizza party. This is just an example off course if you are opening a new bakery. If you're opening a new business local bases, you can create an event for your look for your old grand opening or specific events for releasing a product. If you have a webinar you can find online, B says you have a webinar. You can create an event for that. For any resource that you want, you can create an event you don't need a specific recent. You can just come up with a recent, that is, that is attractive to your customers. So they will join to your event, and they will participate off what you have to share. So the 1st 1st option issue saw East the event photo. We'll talk more about a man for in the lab in the later video here on this model about what you need to take in consideration toe have a super optimized event for for your specific event. The second option is event names, so in here you will add the name not event, in this case is pizza Party location entered the address off your specific business. If you have a local business, if not you can enter like a what? Bait. For example, it's a great place to enter your link so you can share with your customers with the people that follow you in the event The event page, The date on time. This is this is very simple. All you need to do here is just pick the event time the mandate on the time you can change the time zone if you want by clicking here. So you need to type the city where you are here on Facebook will automatically find the right time soon for the event. If you want. You can also add an end time for these events. I'll just leave it open and I'll enter a city here in New York. Okay, so they see the system Unfaithful world that will see that there, Right? They're right Time some for the specific event is the S T. Actually, description is super important here to describe. Describe your event with details on also is super important that you add links to your website on links toe your event. If it this is the case, so are all the links that you want here, other links, because we you but I didn't hear. You are actually sharing with your viewers with your customers links for not only the event but also other products that you may have. If you have a serious off videos on YouTube that you want to share with your people, you can also add that here, if you have an opt in page that you where you are offering a free gift that they are interested on, you can add the link to the opt in page. Here as the bombers, you can say Hey, as a bonus for joining this event, you can come to this link and download the free report or the free pdf for the free E book or the free video or anything that you're sharing with your customers. When you're ready, you can click here. Post Outpost must be approved by Adnan. If you want, these people will start commanding on your event. If you want to approve before the comments before they go life on your Facebook page, you can click on this option. If not, you can leave it open. On my case. I just leave it open and click create. Let's see is working on that And now here we have the event page. So you see here the day, December 1st Pizza party. You have a nice event. Cover photo here. The time event, the location. You have deleted the description. He remember that I recommended to add all the links here. And you have you how many people are going? Maybe on how many people are invites these east. How works? I hope you create your event right now. And in the next video, we would talk about how you can promote super off super efficient weight. These specific events within people that are not in your in your page right now. People that don't know your business is your business and people that don't know your product how you can promote this event between these people that we will talk on the next video. See you there. 4. Using Facebook Ads to Reach more People!: one off. The great advantages off having your event on Facebook is that you can use Facebook ads to promote your event toe your tank it out. Since you already know a lot of about Facebook out if you are watching these cars up to this point so these persons will be super easy for you. But let me show you step by step. Here is the event page that we just created. You can see here at the top the option to boost event. So this is one off the two ways you can use to create event. I'll show you both ways. So if you want to do it here on the event page, all you need to do is click on both event These this event was created on a Facebook group , not on a Facebook page. That's why Facebook is asking me here right now to choose the page where I want to associate this event on this case. I'll use these one create online courses, click on boast event, and now Facebook will open for me the second window, which where I need to configure the specific audience, the tax, the headline and all the details that I want. So here we have. The first option is attacks. This is a description. You see this description off the event off course, you can change these. You can modify. If you want. I you can add the links that you want in here. I recommended to remove any promotional links just at the links for your specific event. If you are driving people to one specific landing page for the event just at battling, remove any other promotional leagues and you see that Facebook already picked all the information from your event page. This is the preview for the desktop, new fits, and you have also the preview for the mobile new fits scroll. Down here we have the audience. I want to spend time here talking to you about the hours because probably you are already an expert on audience for Facebook ads. We have the budget on duration. You can say how much you want to spend Federation off the specific ad for the event on you have at the at. The last option is the payment when you already all your into this click on boast, and that's it. After a few minutes Facebook will analyze. You're at your submission and they will approve it if all is well following their rules the other way, that we can do the other option that we have in order to create to promote your Facebook event east on Facebook at manager. So if we click here on create at we have the three main categories off the marketing objective here in consideration, we have the third option, which is raised attendance at your events. So if we click on that, continue here. We have exactly the same page so you can find your target audience the place, man budget and schedule on. Click on. Continue and you're ready. And now we have the format. See, here is the last option where we need to configure the specific the specific at for your event. So you have the option off single image. You can use a video if you want. This is highly recommended. So if you have a video for your event, I recommend you to use that. You can use this life show if you prefer. So if we scroll down here to the last option page on event, we can select the event on Facebook suggestions here. So you see the favors already? Know that I have fun. Event is scheduled for December 1st on day already. Suggest to me here if this is the event that I want to promote And yes, this is the one. So I click on that and Facebook is opening the preview here again. You see that? The system here, the Facebook at manager just got the description off my event, and they are using the top description here on the at. You have the image, the date, the name off the van, the time and how many people are going on. They have the option to click interested if they are interested. I'm going to the event. Okay. Off course you can change. You can modify again. This description is up to you. The most important thing here is just to add one link on this description, which is the link linking to your Facebook page event. Okay, when you are ready with these, all you need to do is click on police order. And with that they were Facebook will analyze your specific ad. Andi, Andi, start promoting to people that are on your target. audience. People are really interested on your on your event and people are interested in what you are sharing on Facebook on online on your own line business. Basically, you can add more images If you want. You can replay this image. Probably. You already know how to this because we talk a lot about these in the prior. Bilious off these cars. I hope you create your ad. Try with a small investment initially like something like $35 see how goes he See how many people are joining to your event? We the Facebook at all. So you have the big advantage that when people joint your event, probably they will like your page and they will start joining to your email. So all start with this. I hope you like it. See you in the next video 5. Creating a Stunning Facebook Event Cover Image: Welcome to this video today. In this video, you will learn how to create amazing events, cover images for your Facebook events that actually showed to your viewers short. Showed your clients what the Bend event is about on all these 100% free using a free online so that you don't need three style or do anything like that. Probably you already know the tool because we talk about these before in these cars. On the tools can va dot com. So if you go to Canada dot com, you'll see the tool. This is the one, and in here we click on the plaice. Sign here to see all the templates. The beauty about the stool is that you don't need to restart on your computer. Works in Mac working windows in any computer because it's online on East, 100% free on the thing that I absolutely loved is that they have free templates, professional looking template that you can use for any of your the signs so you don't need to start from scratch because it simply is already with all the ideas, all the things that you need in order to call the attention off your followers. So scroll down here until we find social media and email headers on in here. The first option is Facebook and band cover. Click on that. Excellent is opening. Did the sign are there for us? And here we have some layout that we can use in, or the sign you see when we put the mouse on the top off the layout that some off then are paid. You see the dollar sign here on some of them are free. You see the free icon here on the corner so you can feel free to use the free if you want the one that are pretty and you can pay for these two is around $1 for each of the sign. But on this case, we will concentrate only on the free options. So let's take a look here. Scroll down. You have baby shower. You can change all in these. You can change the letter, the tax, the images, the colors, everything Here we have the pizza party, so let's use this one on in here. If you click on the tax, you can customize the text to whatever you want. Let me unwto These okay? It's a party. Perfect. I mean, here you have, for example, joint. As for Eriks 40 to 42nd birthday, this is the day. The time. So you can change all these if you want. You see, you can move the text around. You can move all and change the caller. If I select these tax, for example, I can here at the top and change the color any color I want. Okay, so this is how it works. You can also move the pizzas lives. If you want to change. Do you want to use pizza? Let's say you can come here to elements Icahn's And until you have all free icons that you can years in your the sign so you can browse here, find the one that you like. Let's say this one, for example, and you can resize. You can change the caller's by clicking here at the top. You see the second colorless, but this one so it's totally customizable, and you can also add images if we go toe up close here at the bottom, you can ah, blow images here using a blow your images on you click all unitary just click on the image and it will a blow to your the sign. OK, so this is how works when it's ready. You can. Here at the top, click on downloads on select J P G, which is a perfect option for Facebook. Advance cover and click on Down low here. With that, the system camera that can well prepared your file and when it's ready, will start dumb lowering immediately. Let's see here, OK, file is downloaded. Let me open. Let's see, Here it is. It is. The sign on is great, and it's super easy to the one team that I'll give you for the event. Cover east that if you are planning to use these for Facebook ads, remember about their rule or off having more than 20% tax on your images. Because if you are using these for, if you will promote your a van, using Facebook at this will be a actually an ad. So by being an ad, you remember that Facebook recommends that you have less than 20% off your image with text . So if you are using for at, I recommend to have just a clear image without much text on year specific cover. Okay, Other than that, remember to add information about your your event. I remember to add catch images that will call the would Call attention off your followers and they will click on the link on and subscribe to your event. I hope this is helpful and see you in the next video. 6. Final Project: Hey guys, working to the final project off this class and excited on super happy to see you here. That means that you completed the cars and you are taking You are ready to take action and create riel results. The final project is here just for that toe warranty that you create the result of you. One that you just don't watch the course because one thing is toe watch Elector's letter, the strategies That's great. But the real results that's, you know, comes only when you take action. That's why we created the final project here and he would have three steps. The first step is to watch all the lectures. By doing that, you we weren t that you are actually learning and you know what to do next and what to do in order to create the result you want. So if you already watch all the lectures on probably you did because you are here in the last video that if that's the case, congratulations. You already completed Step number one. If not, I invite you just to go back and on just what the electors that you are missing and come back here after that step number. Choose to leave your review here on the projects on the on the course of here in a sculpture. And that's important because you review helps the course to grow and to reach more people. More intrepid owners that, like you, are looking for ways for strategist to grow the online business to create better and better Facebook. Advance and reach more people with Facebook events. I really appreciate your review. I read absolutely all the reviews that you guys send to my courses, and I am grateful for that. So if you leave your review, thank you very, very much. Step number three. And this is one of the most important East To apply the strategies that you learn on the course. Police go to your Facebook page, create your Facebook advance and share with me with the community here on the projects area your event. If you don't have an event yet, you can just go on share your Facebook profile. Your Facebook page profile. That's good enough because we can visit your page. We can see your events on give you fig back on. This is important just because by doing that, by going here to the project's IRA and created a new project. There is a blue bottom say cranial project. You just click there and you share your page this important because by doing that, you're sharing your page with more than 15,000 people 15,000 Trepp indoors that are part off my inner skill share community. This is thes communities just for students are enrolling my courses here a sculpture on most of them are entrepreneurs on people that want to grow online. So if you share your profile and your event here you are opening the door for new connections, new networking with great people and maybe you never know they will start becoming your followers on Facebook and maybe your clients we never know. So please share your your product. Your event here on the projects are and also your Facebook profile. If you scroll down here on the project description, you can see the specific courses that I have for Facebook. You can see the complete lease off my Facebook courses. You can also go to Diego Davila dot com slash skill share to find all the courses this link will for were you to the main skills your page where I have absolutely all the courses with images and everything. But if you want the least off my Facebook marketing courses, you can scroll down here and rolling all the courses that you want. We have to completely here for you all you need to risk Click on the link and roll on the start watching star applying the strategies toe get results together. A soldier will grow your business on help you to reach more people on Facebook In orderto enrolling all the courses, you need to be a sculpture per immune member. If you are not the premium member, I invite you to roll us a premium member. But I think they have a promotion now that you pay 99 cents for three month off unlimited access, so you basically can pay a dollar on watch. More than 14,000 course is amazing courses that people are creating here on the sculpture and off course you can enroll in all my course is about Facebook marketing. If you are premium member, I hope to see your project here. So remember the goal here is to go to the project's IRA hit the blue create a new project bottle and share the Facebook event page or share your Facebook profile here with the community. We will give you feedback and I hope to see you in my next class.