Facebook Event Promotion Tips from Start to Finish!

Jerry Banfield, Teaches 84 Skillshare Classes

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48 Videos (3h 29m)
    • Use this course to take one step at a time with me promoting your Facebook event

      1:13
    • What experience do I have with events on Facebook?

      6:28
    • What is an event on Facebook?

      1:35
    • Where do you find events on Facebook?

      1:48
    • Who can create events on Facebook?

      4:06
    • Planning an event that you would go to.

      3:10
    • How to create an event on a Facebook page.

      3:17
    • What's holding you back from going forward with your event?

      3:02
    • Setting a start and end time for the event on Facebook.

      2:35
    • Picking an image that has no text quickly for the event.

      2:52
    • Focusing everyone at one destination.

      3:18
    • Free events usually are much easier than paid events. Creative pricing strategy.

      5:51
    • Publishing the event once everything is in place.

      2:07
    • Writing a description that appeals exactly to the person guaranteed to attend.

      16:26
    • Making a great event is all about promotion.

      1:19
    • Getting the very first person to join is the most important step to start.

      2:26
    • Inviting friends on Facebook should happen AFTER a personal message.

      5:15
    • Even while creating lectures, the message to friends worked to get another join.

      1:20
    • Every post after the initial one should help explain more about the event.

      5:25
    • Facebook invites are so often ignored it can take persistence to get acceptance.

      2:59
    • Making sure 3 people that are most important to attend are coming.

      1:56
    • When you create the event, it is shared right away on the Facebook page.

      3:20
    • Sharing the event in related groups helps get more organic reach.

      3:59
    • Bigger is not always better. An event with too many people can be a disaster.

      3:15
    • If no one is responding, now is a great time to change the event or try another.

      3:06
    • Are you ready to use Facebook advertising for your event?

      5:11
    • Making the first ad for the event in the Facebook ads manager.

      5:39
    • Using the power editor to quickly split test different ad creatives.

      6:13
    • Copying ad sets with the Facebook ads power editor to split test audiences.

      11:35
    • Use the event discussions to convert people to "going" to the event.

      4:15
    • Using a location where good event attendance will draw more people.

      7:02
    • Upload a video with a link to the event for better organic reach.

      5:52
    • Creating Facebook post engagement ads for the videos with links to the event.

      6:54
    • Move the events tab up to get more people viewing it on Facebook.

      1:49
    • Uploading a video to my YouTube channel that shows how to join on Facebook.

      2:09
    • Reviewing the results of the initial promotional efforts on the Facebook event.

      3:15
    • Optimizing the Facebook event ads to get more joins for a lower cost.

      5:27
    • Pausing ads that are ineffective and limiting the campaign spend.

      7:13
    • Posting a poll to understand what people plan on doing.

      2:41
    • Every comment and response is very valuable the day before.

      3:56
    • Making a post to get people excited about the event and remind those forgetting.

      1:54
    • Converting comments into informed people that show up.

      5:05
    • The day of the event is a great time for a balanced life.

      4:17
    • Replacing the idea of success with honesty and effort.

      4:03
    • How did my Facebook event go?

      3:26
    • What next? Finding what you love to do and doing it daily is the opportunity!

      8:34
    • Every piece of feedback is useful good and bad!

      3:12
    • Reflecting a year later on what I learned in this class

      7:19