Facebook Event Promotion Tips from Start to Finish!

Jerry Banfield, Teaches 84 Skillshare Classes

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48 Videos (3h 29m)
    • Use this course to take one step at a time with me promoting your Facebook event

    • What experience do I have with events on Facebook?

    • What is an event on Facebook?

    • Where do you find events on Facebook?

    • Who can create events on Facebook?

    • Planning an event that you would go to.

    • How to create an event on a Facebook page.

    • What's holding you back from going forward with your event?

    • Setting a start and end time for the event on Facebook.

    • Picking an image that has no text quickly for the event.

    • Focusing everyone at one destination.

    • Free events usually are much easier than paid events. Creative pricing strategy.

    • Publishing the event once everything is in place.

    • Writing a description that appeals exactly to the person guaranteed to attend.

    • Making a great event is all about promotion.

    • Getting the very first person to join is the most important step to start.

    • Inviting friends on Facebook should happen AFTER a personal message.

    • Even while creating lectures, the message to friends worked to get another join.

    • Every post after the initial one should help explain more about the event.

    • Facebook invites are so often ignored it can take persistence to get acceptance.

    • Making sure 3 people that are most important to attend are coming.

    • When you create the event, it is shared right away on the Facebook page.

    • Sharing the event in related groups helps get more organic reach.

    • Bigger is not always better. An event with too many people can be a disaster.

    • If no one is responding, now is a great time to change the event or try another.

    • Are you ready to use Facebook advertising for your event?

    • Making the first ad for the event in the Facebook ads manager.

    • Using the power editor to quickly split test different ad creatives.

    • Copying ad sets with the Facebook ads power editor to split test audiences.

    • Use the event discussions to convert people to "going" to the event.

    • Using a location where good event attendance will draw more people.

    • Upload a video with a link to the event for better organic reach.

    • Creating Facebook post engagement ads for the videos with links to the event.

    • Move the events tab up to get more people viewing it on Facebook.

    • Uploading a video to my YouTube channel that shows how to join on Facebook.

    • Reviewing the results of the initial promotional efforts on the Facebook event.

    • Optimizing the Facebook event ads to get more joins for a lower cost.

    • Pausing ads that are ineffective and limiting the campaign spend.

    • Posting a poll to understand what people plan on doing.

    • Every comment and response is very valuable the day before.

    • Making a post to get people excited about the event and remind those forgetting.

    • Converting comments into informed people that show up.

    • The day of the event is a great time for a balanced life.

    • Replacing the idea of success with honesty and effort.

    • How did my Facebook event go?

    • What next? Finding what you love to do and doing it daily is the opportunity!

    • Every piece of feedback is useful good and bad!

    • Reflecting a year later on what I learned in this class


About This Class

If you want to learn how to promote an event on Facebook, you might love this course! Take this course to see my system for creating and promoting a new event I make on Facebook which results in hundreds of people attending!  When you finish this course in a few hours, you will have the opportunity to avoid the mistakes I made promoting events on Facebook and feel confident you know what to do in making your own event on Facebook!

How did I gain the experience to teach this course? I promoted my own Facebook events and a world tour for a client. My first two Facebook events were complete disasters. I spent a lot of time, money, and energy creating and advertising events that NO ONE CAME TO! These failures motivated me to keep trying new strategies which finally resulted in a successful event that launched my career in teaching online. You are here now because of the first successful Facebook event I did which showed me what I could do that the world would appreciate most. My successful Facebook event led me to promoting a world tour for a client in cities across the USA. The experience from this gave me the tools to make a course for you that I hope is simple, effective, and fun!

Thank you very much for reading this and I hope to answer any questions you have in the course soon!

2 of 2 students recommendSee All

my dear Jerry my name ISSA am new Student and i have problem my account facebook shown me like this Your ad account has recently been flagged because of unusual activity. For security reasons, any ads you're running will be paused until you can confirm your account information. Contact Facebook. can you help me to fixed? Thanks Issa





Jerry Banfield

Teaches 84 Skillshare Classes

Would you help me reach 7,000 followers on Skillshare by following me today because followers receive first access to the new classes and videos?  I think you will enjoy these 10 classes the most!

  1. Best Online Teaching Business System for 2017 at http://skl.sh/2hWjkzo.
  2. Best Facebook Marketing and Advertising Class for 2017 at http://skl.sh/2hIYbbJ.
  3. YouTube Partner Program Secrets at http://skl.sh/2eP666u.
  4. Best Search Engine Optimization (SEO) Strategies for 2017 at http://skl.sh/2i33wbu.
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  7. The 4 Hour Workday at http://skl.sh/1Y3xdH3.
  8. 10 Daily Goals for Humans at http://skl.sh/1LLOQdv.
  9. Speaker Meeting 2017 [my autobiography] at http://skl.sh/2kTgP1d.
  10. Podcast and Vlog Live at http://skl.sh/2nL7N6x

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How did you get here with me?

In 2005 while I was in college at the University of South Carolina, I tried to start working online. I signed up for an MLM program and a survey website. A month later, I had refunds from both and figured working online was not possible because everything was a scam. The truth was I was afraid to fail again.

In 2011, I moved in with my wife and launched an online business focusing on video game addiction in an attempt to avoid dealing with any of my other problems. In a few months, I changed my business to selling shirts because I realized there was no money in video game addiction. A year after starting my business, I dropped out of my criminology PHD program at the University of South Florida to run my business full time which by then had changed to helping clients with Facebook and Google ads based on my experience failing to do them successfully for myself.

In 2013, I starting sharing everything I knew for free on YouTube because I hoped it would help me get more clients. By April 2014, I was nearly bankrupt after failing at 15+ different business models. I was also nearly dead from trying to drink the pain away and fortunately the fear of death motivated me to get into recovery. Being in recovery motivated me to focus more on being of true service to others and less on what I would get out of it. I started making courses online with Udemy which soon turned into my first real business. I partnered with as many talented instructors as I could and learned from top instructors how to get my courses the most sales.

In 2015, I tried making some inspirational videos sharing what I learned in recovery and got an amazing response on YouTube. To make the background on my videos more interesting, I started making the inspirational videos while playing video games. To make a more helpful website, I hired a freelancer to convert the videos into blog posts including this about page originally.

By 2016, the Udemy courses I was teaching had made nearly $2 million dollars in sales with me receiving over $600,000 of that before they banned me because of what they said were policy violations despite me literally praying to God to follow the rules and being obsessed with following the policies. To make that $600,000, Google, Facebook, and contractors billed around $400,000 leaving me with about $200,000. Then, the US government took over $60,000 and the companies I borrowed money from in 2014 to avoid going out of business took another $50,000. After five years in business and even with great fortune on Udemy which made up for 4 years of losses, I am still barely able to pay my bills and have none of the security of a “real job” despite working 10 times more than I have ever worked anywhere else.

My story is not unique at all. This is the story of nearly every artist. We love actors, singers, and even teachers like me so much. Skillshare and Patreon offer an amazing opportunities to change this by giving you the chance to help me directly with the money you might spend with me another way.

When you follow me today on Skillshare and continue enrolling in my new courses, you will help me continue to make everything new I create available for free!  As a premium member, every minute you spend watching in my courses will result in me getting an average of $0.05 to $0.10 PER MINUTE you watch which will provide a huge help for me in continuing to be available to make new classes for you each day!  Start as a premium member at https://www.skillshare.com/r/jerrybanfield.  I am a premium member myself as you can see by the star on my profile.

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Thank you for reading this and I hope you enjoy my classes!


Jerry Banfield

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