Facebook: Discover 7 Amazing Marketing Strategies | Matt Bernstein | Skillshare

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Facebook: Discover 7 Amazing Marketing Strategies

teacher avatar Matt Bernstein, Helps hardworking people start a side business

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

9 Lessons (40m)
    • 1. Introduction

    • 2. How Facebook Works

    • 3. Gaining Followers

    • 4. Facebook Best Practices

    • 5. Facebook Groups

    • 6. Influencer Marketing

    • 7. Facebook Optimization

    • 8. Facebook Example of Success

    • 9. Facebook Example: Skillhance

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About This Class


Are you ready to get more business leads using Facebook?

Are you ready to build connections with customers?

Facebook has thousands of customers waiting for you.

The objective is to be everywhere. Create a unified front and gain followers across all social media channels.

This course is the ultimate beginners guide into Facebook, brand new for January 2016.

What does this course give you?

  • Introduction to Social Media
  • Social Media Strategy
  • Best Practices
  • Facebook
  • Social Media Automation

The key is to create a brand that is consistent across all channels.

Meet Your Teacher

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Matt Bernstein

Helps hardworking people start a side business


Matt helps hardworking people start a successful side business at an affordable cost.

Students get access to cutting-edge training courses and passionate support communities that help them start a side businesses more quickly and easily.

The courses provide everything one could need to start and grow a home business. We've discovered principles, strategies, and technologies that produce real, measurable business results -- without the expensive upfront costs.

See full profile

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1. Introduction: in this lecture, we're gonna talk about Facebook, which remains the biggest social network of all. In fact, when many people think social Network, they think the Facebook there's a ton of opportunity here, and there are a ton of countless different tools that can help you to get more from it. Now let's take a look at how success looks on Facebook. Facebook for businesses. If you're gonna try and succeed on Facebook in, the first thing you will need is a Facebook page. Unlike Twitter or other social accounts, you do not just create an account for your business on Facebook, but rather use a personal account to set up a page that will represent your business your Facebook page, though we'll look rather like a Facebook profile with a profile and cover image. From there, you can then post status updates, pictures and links. When you post these will be shared with the followers you have accrued. However, you won't reach under percent of these followers, and instead you will tend to reach about 16%. So if you have 100 followers than everything, you post will be seen about by about 16 people each time so it's not very much Facebook's argument for doing this. That the home feed have become simply too overcrowded for most people, though in reality is so is likely also motivated by financial gain. Paying to promote a Facebook posts mean that the more followers will see it. Either way, a canny post will often reach more than just the pages followers. That's because all of these same options and features exist for page posts as they do for other posts. So if someone were to comment on your post, then this is seen by friends of that person. Likewise, people can share your posts with their own network or like them. Friends will then also see what people like on your page one or two. Other features also exist on Facebook for business, for instance, you have an option to create a call to action for your page, which means you can get people to sign up for your mailing lists. Finally, there Facebook ads, which can work on a pay per click or even cost per action basis. The latter is very interesting, as it means you might only pay when someone download your free app or when someone signs up to your mailing lists. How to succeed on Facebook. The most popular and successful pages on Facebook are ones that regularly share useful concept from around the Web and particularly those that share content they've created themselves. If you're a blogger or a website, then this is the ideal place the share content and get lots of eyes on it. To maximize the benefit from this, though, your aim should be to create posts that will get clicked and that will get shared. To do this, you need to understand what type of content does well on Facebook. And unfortunately, the main thing that you come to mind here is that the infamous Clickbait Clickbait is content with topics with titles that has been designed specifically to get people to click on it without necessarily giving much regard to the quality that it provides. Sometimes the quality is there, of course, and the article deliver on some of its promise. You should create links that a unique interesting but that actually deliver and the main way to do it. That would be to come up with content that is actually completely original and puts a new angle on the popular topic. The problem with a lot of content on the Web nowadays is that it's bland, derivative and have done before. How many articles have you seen about how to get a six pack? How often have you seen the top 10 healthiest foods? It's boring, but what you might not have heard of his cardio acceleration, a cool sounding training method that can genuinely enhance fat burning something like 135% according to actual research. Your objective should then be to come up with content that's new. That means reading into your topic in death and means combining different related subjects and means reading scientific research in many cases to do so, content that get shared. That's how you rate content that will get red now. How to create content that will get shared again. This comes down understanding the psychology of social media. Why do people share the content they shared? And to figure this out? We need to remember that ultimately, social media networks are communication tools. People share content primarily then as a way to communicate. That means the leader share content as a way to express themselves are way to show that they're thinking of someone and maybe start a conversation. And this is why it's so helpful to have a persona in mind for your content. A persona is essentially a fictional character who will play the role of your ideal audience. And the quickest and best way to funds persona is to think of people you know in your life , right, your content for them and make it so perfectly tailored for them that if you saw it, you would just let the tag the minute or posted to their wall. An example of such tailored content might be an article about people who can't concentrate when they're working from home. This would be perfect for us to share someone who works at home and who we've maybe been accused of slacking in the past. Likewise, a post in return of popular old band will likely get shared on walls of people who were known to enjoy the music of that group. Similarly, we post content like this on our own walls, or like it is a way to communicate our interest in lifestyles. When we like a post about a band. It's a way of associating ourselves with that music and thereby expressing ourselves of individuals. Likewise, you may want to share an article on traveling if you think it's important part of who you are or if you want people to think it. ISS, in short content that is well targeted at specific audience, will almost always perform particularly well in terms of shares and comments. Oh, and one more thing. People who often share our like content before they even read it. This tells you right away how important it is to have a descriptive title and to pick the right image. Often, people will post something because they like the image, regardless of what the post is about making money and generating leads from other people's content. Note that you can also share the content of others through your page as long as it's relevant to your knees. Your industry. Ideally, this means sharing industry news and opinion pieces relating to your topic. While this will mean sending people away from your brand, curating content is a service unto itself, and you can still provide value this way. What's more, this lets you keep your page active without having anything to do with yourself. Finally, it means that you can also find content that has already been proven to be successful and benefit off the back of them. Absolute. Both. Sumo make this very easy by letting you share popular content, your social media accounts at the press of a button. For advanced marketers, it's even possible to use pop up plug ins, add email, opt informs to external content By using a special link. You can send someone to 1/3 party content and have a pop up appear with your email when they try to exit that page in the next lecture will talk about Instagram. 2. How Facebook Works: how this is Matt Bernstein. And today, you know, learn about Facebook marketing what to Facebook users share, enjoy and wants Getting Facebook toe work for you has a lot to do with the psychology. Specifically, it has to do with understanding the psychology of the average Facebook user and how difference from the Web traffic elsewhere. What do Facebook users respond to, what falls flat on Facebook and what makes someone share something or like something on Facebook? Understanding. This is highly important not only because it will allow you to share the very most effective type off content that will grow and spread across the network like wildfire, but also because it will help you decide what kind of campaigns and products are best fit for Facebook. What should you be using Facebook for? We've seen how and why Facebook is such a powerful tool, and why should be using it with those kinds of numbers? There is no doubt that you should be investing a great deal of time and resources into marketing on the platform. At the same time, though, it's also important to understand the limitations and failings of Facebook in particular. For instance, it's important to recognize that Facebook referrals are typically quite low quality. On average, a visitor that comes from Facebook will only look at one page off your website and supposed to someone who comes from Google who look at 2 to 3 or direct visitors who will explore 3 to 5 pages. Why is this on mobile? This is at least partly down to the fact that Facebook users are going to be looking at your page through the Facebook browser. In turn, this tends to encourage them to head back to Facebook rather than browsing the Web. More generally, it also because posts and adverts are actually interrupting people on Facebook. When someone's visit your page through Google or typing into your well to the navigation bar, it means that they're interested in reading what you have to say at that given time and thus will actively seek out your content. On the other hand, though, when someone sees content that they're found on Facebook, they'll actually be taking time out of their leisure activities. They came here to check up on their friends, not to read up on your content. This right away creates a subtle yet powerful psychological shift and what Facebook users respond to and how you should best market to them. For starters, it means that you should share shorter and less in depth content on Facebook. Booking your own site stats Chances are the pages that are enjoyed the most success on Facebook, where the ones that were easier to dive in and out off at the same time. This also means that you should think about your goals on Facebook. If users only look at one page when they come from Facebook, this might not be the best place to make direct sales. Likewise, this might not be the best place to try and establish yourself as a thought leader with a long, insightful post on the nature of your industry. What you should be using Facebook for is to increase your brand awareness, visibility and loyalty. This is an opportunity to increase your likes, your shares in your followers and to be seen by more people. This is a great opportunity to catch her emails, meanwhile, and leads for your email marketing, and that's a great place to start and test ideas to communicate with your audience and to get feedback. Facebook is a marketing tool and is about casting a large net and taking the first step towards forming a relationship. It's also about forming a dialogue and communicating. But while there exceptions to the rule, it's not as well suited to making direct sales. What type of content gets shared and liked another type of thing. To think carefully is about what type of content that does well on Facebook. What can you post and share that will get people talking about your brand? This might be creating your own content, or it might mean finding content that is currently trending already on tools like a sumo whichever route you go through, this is a lot of value in the skill of being able to identify the type of content that will thrive here, understanding that this has to do with the understanding of psychology that the Facebook user, and especially in about knowing why are people moved to share. Here's one quick observation that might take you by surprise. For instance, most people who like or share something on Facebook will do so before reading it. In fact, they may never read it. Thinking about your own Facebook use What is the last thing that you share on Facebook? And what was the process that led you to do that? Did you see a link that looked interesting? Follow it or read it and then share it because your friends could see it. Where did you see it? And think it looked interesting. Click like or share while chuckling to yourself, then decide to come back to later. In many cases, it will be the ladder. So if you have been actually read a post, why would they click, share or like it there? Two main reasons. Communication and expression. Let's look at each of them for a moment. Communication first and foremost, Facebook is a communication tool. In theory, everything that occurs on the site should be facilitating communication, such as the options and tools built into it are all conducive of this. For instance, Facebook gives you the ability to share post with your friends, but also gives you the ability to share something directly to another friend. And this, again, is something that you might have done yourself. So if you were to see a one looking article on challenges, only people who work from home will understand. You might decide to share with a friend who works from home. Or you might see an article on why alligators and crocodiles are not dinosaurs. You might decide to share with one of your friends who insists that they are dinosaurs. In each case, you're using either the post Teoh. Either start a conversation to carry on one or two. Show the friend you're thinking about them and that you understand them. Sometimes content will even be shared mid discussion on Facebook to back up a point. How do you get your content to be using this matter Simple. Think about a specific person. You were aiming your content and write it as you were talking to them, right it for someone you know and share it with them. Chances are, if you know someone who could benefit from this article, other people will as well. Another strategy is so that you can think about discussions and arguments you've had in the past and write more broadly about that subject. Sometimes people will also post content to Facebook in a more public way. If you share something with tear own wall, it is often because you want to start a discussion about it and use Facebook is a public forum. Maybe you've seen an article about how politicians are increasing their own salaries and you feel outraged. You may respond by sharing the content so that you can start a discourse on the subject and pull the opinions of your friends and family. Know that this might also mean the you end up sharing constant that you actually don't like , or you even feel strongly against the belief that you only share things because you like them is certainly misguided. 3. Gaining Followers: articles and posts. They get red. A lot of content on Facebook doesn't get read, but what does it take to create a post that will get clicked on and that will get red here to main tools up your sleeves, the title and the image Save a fitness website? How often have you seen articles saying 10 ways to get a six black or how to lose weight without starving yourself? All of us have read variations on the same article countless of times before, so kind of sick of hearing it. It's no wonder you need to resort to amounts of trickery in order to get people to click again. But now imagine an article with the new supplement that people haven't heard of before. Or how about a new training technique called cardio Acceleration? What about the fitness benefits of park or or the different ways to combine martial arts and weight training? What you have is now a generally new topic that sounds interesting to anyone who's interested in the subject. There's no reason, toe lie or trick, and this is genuinely interesting topic. This is what you will make your articles really stand out. It goes deeper than this, just the title. It's the topic and the initial idea that leads to the creation of something new and different. This, in many ways will be the most important step in righting the in in the writing process. The next tool is to get someone to click on your image other than the title. The next tool you have to get people to click on your content is the image next to the title. This is what people will see first, and that is what will make your constant really stand out very quickly. A great image can sell the concept of your article and can also be entertaining, funny, emotional and fascinating in its own right. So, think, what is the hook of your article and how can you get this across with great image? What image will grab the attention of people who are scrolling through their news feed? What image will be interesting enough that it warrants alike share in its own merit? One example is to use Mihm's means. Your images that come from popular culture, often stills from movies, but sometimes just funny photos. Doing the rounds on the Web to these images, you can add to short lines of tax to encapsulate your point in a funny way. Often the mean will follow a set of formula that you will find the certain images and structures appear over and over again means air, instantly recognizable, they're funny, they're witty and they're trendy. If you can use one to make a point that people agree with, then you can expect this to lead to a large number of shares. Likewise, funny images, shocking images or anything else that grabs the attention and tells a story can help you get shares. And better yet, why not add video to your feed? The years play automatically on Facebook often and are highly engaging videos air fantastic for people, toe watch all the way through to the end and also get much more persuasive and really sell your point. An emotional way with music and a narrative script. There are less effective at getting people to click away to visit your website. But if your objective is to build brand awareness or authority or just get likes and shares for your Facebook page, then this could be a great strategy. So what works so There are a lot of different things to consider when it comes to getting your content to perform well on Facebook. The main point, though, that it should be the content that is entertaining and funny, short, interesting and unique, expressive and specifically targeted, trendy or on topic, emotional and sensitive content that has amusing, captivated images, interesting titles and video. 4. Facebook Best Practices: Facebook best practices. Now you know the kind of content that typically performs very well on Facebook. The next question is how you go about posting that content for the maximum effectiveness. The question is, what type of posts work well, and how do you reach the most people possible? Creating a Facebook page? The first and foremost important step is to come up with your own Facebook page. This page is going to represent your brand on Facebook, and it's what you'll be posting with. Of course, you can't just use your personal Facebook account. Otherwise, you won't be able to promote your business, and you'll end up with the muddled company image at the same time. Having a Facebook page gives you certain advantages. This will allow you to gain followers, for instance, without them being friends who posts. Fill up your home page at the same time. Facebook pages will give you the option to use advertising later down the line. Your Facebook page is a powerful tools from make sure you spend time on it. Some pointers. Make sure have a good logo for your business and website. If you don't already have one, make one and you can later use this to tie it all together, all of your social media channels and business endeavors. That way, all your efforts will boost each other in a slightly synergistic manner, likewise and surely of a large Chris cover page that is clearly connected to your branding and a link to let people easily follow you on Facebook to your website. If you have a blogger, for instance, then you can link to your Facebook page right along the top and with each post this way, people find your website and enjoy it. They can't describe toe updates that will bring them back to website time and time again. Posting to your own page. All of the time on Facebook is gonna be spent just posting on your own page. Remember, this completely dead Facebook page, like a ghost town, is much worse than having no Facebook page at all. So keep it active, so that means just the occasional hit and run post. Another benefit of just posting occasionally is that it shows that there are real people behind your brand and that your company's approachable interactive. This will give people a lot of confidence when they're thinking of buying from you. For instance, Note as well as you can automate the process of commenting and posting. One way to do this is the amazing. If then then that can be found at i f t t t dot com. The general idea is that you can link accounts to connect triggers to actions you can use this supposed automatically to your account when you upload some new content or you can use is to respond to people's comments. And you can even set something up to allow you to text number That will lead you to comment being uploaded to your Facebook page one MAWR use for I f T T T is toe link your Facebook and Twitter accounts This way. Anything you post on Twitter can automatically be added to your Facebook page, which will in turn mean that you spend less time on social media to keep it looking highly active. Another popular well known Tulloch's buffer. This could be used interchangeably with Hoot suite. Both of these tools have options to Q posts to your Facebook page, and then this means that you can set aside a day to write lots of posts and have them post regularly, it said Times during the day. This saves a lot of time overall and ensures that your social media pages will never appear to be very quiet abandoned. What's more, it's very useful for going on holiday. Use this simple hit and run posting tactics and keep your Facebook page alive and sharing interesting content and value for your followers. At the same time, you'll consistently be sending more people to re your external pages with the hopes of potentially converted hit and run comments and posts on the way to get a lot of attention for your post. It's the Post, the other pages and groups here, a large audience of people who are interested in the same thing and gives you the perfect place to market to. Unfortunately, a lot of pages and groups won't allow a non administrators to post, which presents something of an obstacle. You can join some groups which will then allow you to share content, and some pages will light a post. In most cases, though, you have to try more luck with a similar strategy on Google Plus or on reddit so you could do Instead, you can simply comment on pictures and images is a one off and use this to increase awareness of your page and even get likes. Remember, every time somebody sees your brand will be free exposure for you. In this way, you'll increase your visibility. So if you're looking for active comment sections and just engaging in the discussion, that's all good stuff and lead selects. Visit a popular page and look at the comments on some other images. You'll see that you can sometimes of hundreds of them themselves find a Facebook page about Jackie Chan. Post a picture of you with him or even a mean featuring him or popular quote, and you might find it drives more people to your page. This is something a lot of people forget with Facebook. Not everything that you do has to be outwardly promotional. Sometimes it's actually more effective to join in with the discussion and lets the legs come naturally. Just remember toe act in character for your brand and postings that will be helpful in interesting. They will help demonstrate your expertise, knowledge or entertainment value. You can try and make direct sales or gain traffic from comments on other people's pages but is likely result in your comment being deleted and you being removed from the group, letting your fans do the work. And don't forget that you're not the only one who can post content to Facebook. We've already seen the type of content they can get re shared. And remember when people comment on your poster like them. That also means that they'll get be seen by the people in that person's network. Next time someone likes or comments on your posts, it opens up to a larger audience and creates the opportunity for more comments, likes and shares. This is how contents can even be can potentially go viral. But that's not the only way to leverage your fan base and get them to do all the work for you. Also effective is to encourage them to share your content directly from your blogger website. Here. You need to just add social sharing buttons onto your posts, and that way, people who enjoy the content can show it off to their friends. And this is great for getting your old content to keep giving back to you this way. Even if you don't have a large Facebook page, you can still benefit from potentially going viral on Facebook, 5. Facebook Groups: how to find pages and groups to share your content to. As we mentioned briefly in the last lecture, One of the best ways to get your post scene is by a targeted audience is to post to existing Facebook pages and groups. This way, you can choose who sees your content based on their interests, and you can benefit from all the hard work to your creator. Off that group has already done, you can find that most Facebook pages are built for promotional purposes by their creators . As such, you won't be able to add your own content there unless you first become an administrator, which requires permission from the owner. Instead, look enjoying for groups. This way you'll be able to take part in the discussion, and this will often include the ability to post links, as you wish, finding Facebook groups. The question, then, is how you'd go about finding new groups. One way to do this is with simple search tool on Facebook. Just click the search bar at the top and then start by taping the name of the group you want to take part in. Normally, this might just mean typing the name of your nish. Likewise, you can also pick topics there within your niche. For instance, if your topic is fitness, then you might want to pick the gym or running. If you're niches writing, then you might want to pick fantasy writing. Big groups have the advantage of being a wider reach in helping your content get seen by more people. But smaller wants to have the advantage of keeping your content at the top longer. The best call is to try some of both. So don't be afraid to try out groups that are distantly related to your topic. This is a great way to branch out and attract new audience. For instance, if your topic a spark or or free running, then you can also promote in that group of martial arts as the two of similar routes of fitness. You can even write an article specifically on Park core as a martial art or the influence of martial arts. And Parker melding too vaguely related topics also happens to be a great way to come up with ideas for new and original content. If you find yourself struggling for inspiration when picking Facebook groups, another method is that you can try Facebook screed, Search the Salah juicy groups that friends of members and to see suggested groups. Just look along the left of the menu of your news feed and then scrolled down in new groups . Click this and you'll give you given several tabs, new groups or groups that you've been recently attitude. But you can also see local groups useful for local businesses. And you can see suggested groups useful for finding things within your niche. And you can find friends, groups, friends groups is surprisingly useful because it lets you see groups your friends Aaron as such a bill, the fine places where you can lightly post without getting deleted. If your university alumni, for instance, you may be a little fine clubs and societies you once belong to and gives you an excellent platform for promoting your stuff, so don't be afraid to promote to your friends. Finally, one more best practice to consider is looking at the existing fans and members of your current page a group and then seeing which groups their members off. This is a powerful strategy because it shows you where the interest crossover. In other words, if you're already seeing migrate from these groups. Chances are you may be able to find more recruits from those groups posting two groups. Find a Facebook group that is somewhat relevant to your niche or industry, called with some relevant content, and post it there. If you create an article on Bruce Lee and shared to the martial arts group that in theory you could get thousands of new visitors instantly. The only problem is that you probably get deleted. So instead of being purely promotional and out of yourself, think of ways you can give back to these communities. Use this as an opportunity to demonstrate your knowledge, expertise and your value on Lee. Once you've built up trust, should you post your very best content? Don't overdo it and make sure that you give Mawr than you take businesses about. Offering value in Facebook is no different. 6. Influencer Marketing: out reaching toe other Facebook pages and cross promoting one of the most popular concepts and digital marketing at the moment is called something influencer Marketing. The way it works is simple. Instead of building a huge audience over time that you will then be able to share your content. The aim is to simply find an existing large audience and then share it with them. This way you leapfrog all the time and effort spent building it straight to the profiting. The person who can give you that route to the market is called the Influencer, hence influencer marketing on Facebook. This larger means finding the owner of successful Facebook pages and groups and getting them to promote you on your behalf. The good news is that it's relatively easy to start this process. Seeing his Facebook lets you find the group owners quickly and message them. The hard part is convincing them to post for you. So then make sure that you have something to offer. Often that will mean offering some money. Often this will mean offering some money, but then it can often mean offering to post to your network in exchange for them posting to theirs. This is essentially the same thing Is an ad swap. It should benefit you both. If you're lucky and you find the right page owner, you may even find they're willing to post your content for free. Make something tailor made for them, and they will often agree to share it if it's genuinely good and interesting. 7. Facebook Optimization: optimizing, testing and using Facebook tools. By this point, you should have all the basics feels to start thriving on social media. What's more, you know the basics of how you can start profiting that know how all that's left is that you can hone in that craft and optimize your approach until you're maximizing your profit. How to go about doing this? Introduction to split testing The basic idea behind split testing is that you're running experiments. Simply, you're comparing two versions of the same ad the same post for the same comment. And then you're seeing which performs best. Normally, the two versions will be the same. Save one or two details, and this way you will know whether or not to change that over time. Split testing allows you to evolve your campaign to the point where it's almost Wallace Facebook ads are relatively easy to split test using tools presented by Facebook itself. As for your landing pages, where you're selling your e books, video course and etcetera the best tools to try optimize lee optimize li dot com Off course . You could make changes yourself as long as you're Cafaro recording the data. Remember recording data is the secret to success impressively every aspect of your digital marketing. If you didn't record the data, then it didn't happen. Powerful tools for Facebook Optimization Other than split testing, there are a few other ways you can optimize and analyze the performance of your Facebook page like analyzer dot com, which shows you specific, which shows you specifically Which of your poster performing the best and which and where you're like you're coming from This way, you know what's performing and you know to do a lot more of that thin pitch. Karma is a similar tool is a similar tool that lets you see the performance of your Facebook page. Overall, another aspect of efficiency. Streamlining the way that you were posting and what you are posting. We've already seen how you can use I f t t t. If then then that hoot suite buffer To essentially automate the process and save yourself a lot of time. We also looked at buzzfeed very briefly, which is a large which is a large respiratory of the top trending content in certain knishes. This works very well because it lets you see what's performing well in your industry, and then you can post it's your own page. That way, the success of other Facebook marketers instantly becomes your success. Share. Aholic, as we've seen, is a powerful for letting your users and visitors share your content on your behalf. Other than that, it's worth setting up APS on your mobile devices that can help you post on the move. If you have her phone set up so you could easily snap a picture of what you're doing and share to your Facebook, you'll find it easy. You'll find it much easier to keep the page active and to keep adding new things. Think about streamlining every aspect because the more you do, the more consistent you're likely to be. Finally, make sure that you keep posting, keep tweaking and keep analyzing the data and keep trying like anything amazing. Facebook marketing is a skill that taste time patients and, most importantly, practice 8. Facebook Example of Success: Hi. This is Matt Bernstein with skill hands dot com, and we're gonna take a look at a successful Facebook page hosted by Gary Vaynerchuk. He is a nice, beautiful image of himself and as a cover image CEO of Owner Media. We're not looking at that Facebook page because that only has, like 30,000 followers, Gary is the host of Ask Gary V. Show. He's a serial entrepreneur and investor, so that image and that cover image should be the same across all social media platforms. He is a call to action. Watch this video. You can like his page and message him. So let's click on his call to action and see what it brings up. He's created a new show called Daily V, and he's advertising it, and that's his call to action. It's only a second episode, so he wants people to know. So this is the one most important thing to him that he wants people to know about 22 minutes that will help every entrepreneur calibrate what the hustle looks like. And when you scroll through his Facebook feed, you'll see that he posted four times on Facebook in the last 24 hours, he posted three videos and one article. He doesn't do any hashtags, so the areas of interest for him is he's talking about Snapchat. If you're trying to save print, you're missing the 0.3 business resolutions for the new year from Gary Vaynerchuk, and you can see he's commenting back. He's having conversations with this fans, and he makes it easy for you to see him on other social media channels. He connects each one of the social profiles in Facebook and as a section that he posts all of this information. He is the about section his APP section, videos, photos, comments, he writes, notes he's using Facebook to his full advantage, and he's using everything that Facebook has to offer. This is an example of a successful person who's built the following and is absolutely doing a great job engaging their audience 9. Facebook Example: Skillhance: Hi. This is Matt Currency from skill hands dot com. And today we're gonna look at our Facebook page. You can see why it Facebook posts are successful and which ones didn't work out and why. The idea behind this is that we're gonna build a channel together. You're just starting on your social media pages, and so are we. Before I was doing individually, But now I started a company and need to build up the pages using these same concepts that you learn in the course. First, you can see the image that is the same image that I will use across all social media networks. That is the skill hands, logo and the cover image. The idea behind this is that I want people to know that skill hands is on all social media skill hands will cure rate the student experience because each social media platform you work it differently so that your students have a different experience on each platform and my call to action sign up. The one most important thing to me right now is for students to sign up for my premium membership. It's $9.95 monthly. You can watch all the current courses that are on there and new courses air being added monthly. So the first post we're gonna take a look at is a picture. It's just me saying, I've been doing this for two years and I'm so glad I've been doing so I just tacked myself in it and reached only 33 people. I did some hash tags, but we'll take a look at below y and get many more people to reach and view this post the next post about talking about uploading a video course, the JV Zoo because it's important that your content is everywhere and I added in some more hash tags. But why did 657 people view this post as a post only 33 on the last one? A key to success on Facebook is that making sure you post these things into relevant Facebook groups. So I went in this three relevant Facebook groups that were that fit perfectly for this post . I shared it in those groups and that read, and that was able to reach over 600 additional people. The Post after that, says, organizing Unity course files to easily upload to additional shale sales channels. Couple Hashtags. I took a picture of the files. This reached 229 people because I posted it in relevant Facebook groups. Well, it's talking about three, but when you're on Facebook, you want to join hundreds of relevant groups and be somewhat a part of all of them. The more Facebook groups you're involved in, the more reach you can get on these posts. Basically, it boils down to the fact that you want to be transparent and you want to give updates and let your customers know what you're up to. The reason why I want to be transparent is I want the student to know exactly what I do to be successful Any time I'm working on a project, I try to post that project on Facebook in my first post that we did was our system is working hard on building a social media presence for skilled hands across all platforms. This is my cat, Izzy, and working from home. You know, she's my she's my partner in crime, so I figured, why not post? This is a fun little Facebook post as my 1st 1 and it reached 60 people. So not that bad. You want to entertain your customer, engage them, give a Sikh peak and be transparent. Give them updates and everything else. You're not just selling to your customers on social media. You're engaging with them and letting your customer know that you still exist and that you're here to help them with anything that they need. Thank you so much for listening. This is Matt Bernstein with skill hands dot com.