Facebook Advertising MasterClass for Shopify-The Ultimate Guide to master Facebook ads for eCommerce | Rihab Seb | Skillshare

Facebook Advertising MasterClass for Shopify-The Ultimate Guide to master Facebook ads for eCommerce

Rihab Seb, Digital Markter

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36 Lessons (4h 40m)
    • 1. Introduction

    • 2. Why facebook ads mastery is so important to your e-com business and what you will learn in this mast

    • 3. Understand how facebook ads works, what facebook wants to see and how to build an ecommerce empire

    • 4. Introduction to Facebook ads campain structure

    • 5. Understand the CBO (campaign budget optimization)

    • 6. How to design attractive photos for you ads

    • 7. How to design your photos with photopea

    • 8. How to create videos for your ad - 1

    • 9. How to create videos for your ad - 2

    • 10. How to create videos for your ad - 3

    • 11. How to create videos for your ad - 4

    • 12. Copywriting for FB ads Master the ad text of your ad

    • 13. Understand the facebook pixel

    • 14. How to install the Facebook Pixel on your Shopify Store

    • 15. Getting Familiar with the facebook ad manager dash

    • 16. Which Campaign objectives to choose ?

    • 17. How to choose the best conversion event and daily budget - 1

    • 18. How to choose the best conversion event and daily budget - 2

    • 19. How to choose the Ad Schedule

    • 20. Best tactics to choose your target audience - 1

    • 21. Best tactics to choose your target audience - 2

    • 22. Best tactics to choose your target audience - 3

    • 23. The Marketing Strategy that you should be adopting in parallels with Facebook ads

    • 24. Optimazation and delivery - 1

    • 25. Optimazation and delivery - 2

    • 26. Optimazation and delivery - 3

    • 27. Master the ad placements

    • 28. How to set up your ad

    • 29. How to read data and which metrics are important

    • 30. The secret to succeed your Facebook ad campains skillshare

    • 31. How to create an ad with thousands of likes and shares

    • 32. When to kill an ad

    • 33. How to set up a (really) efficient retargeting campaigns

    • 34. When and How to scale your campaigns

    • 35. How to boost your sales using lookalike audiences

    • 36. Top 3 shopify themes Skillsahre version

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About This Class

the things you will learn thru this master class :

- How Facebook works and what do you need to do to create successful ads.

- How to create stunning photos for your products for FREE and avoid the awful photos of Ali-express that everybody else uses.

- How to create a converting video that will catch the eyes of your prospects and make them hit that buy button and pull out their credit cards.

- How to create an attractive thumbnail for your videos.- How to enhance your copywriting and write better ads text that will seduce facebook users and make them read your ad carefully.

- The things you need to be aware of to not get banned from facebook

- What is a facebook pixel and why it is important for your business and how to install it on your website.

- Which conversion event to choose for your pixel.

- The secret that nobody shows you elsewhere to succeed in Facebook ads.

- How to choose your campaign objective, your daily budget and the devices you want the ad to show on

- How to choose well your target audience, and this will save you a lot of money, because you will not be paying money to facebook to show your ad to people that are not interested.

- How to do efficient retargeting campaigns with different layers and not just basic retargeting.

- How to create an ad with thousands of likes and comments and shares.

- How to read data, and which metrics you need to concentrate on.

- How to know if a product is a winner, when to kill and ad and when to scale it.

- How to scale well your campaigns both vertically and horizontally

- How to use effectively lookalike audiences.


1. Introduction: unless we're living in a cave, you know that e commerce is one off the best online businesses nowadays. Creating your own business online is not a fantasy. It's something that you could achieve. And I am here to help you doing that. Hi there I ever help a digital marketer and the bestseller or large instructor with more than 12,000 students and with an average score sating off 4.8, I have helped hundreds of my students to launch their stores, succeed online and equip their 9 to 5 jobs. And in this course I'm going to help you so massive Facebook ads in order to create on both your e commerce is all glory. Commerce is a wonderful revenue source. Unfortunately, more than 90% off people trying to create a successful e commerce business just saying, and I quit. The reason behind their failures is that they are not applying good and efficient marketing strategies. Some people try to rely on the organic traffic off Google. They put out some videos on YouTube, some articles here and there. They might even try Google Edge to promote their stores, and they sit waiting for traffic to come Well, this type of strategy is my trick, but the problem is that those strategies are not scalable. If you go this way, it's needs that people will find out about you Onley, where they go to Google and search for your products. If you have tried commercial alive, you surely know that Facebook ads are the best way to booster say's and to scale your business because Facebook ads are easily scalable. Once you found a winner, you can put it in front off millions of potential customers in a couple of hours and generates hundreds and thousands off sales. Facebook ads make you reach people all over the words, and not only that with Facebook, as you can reach exactly the people who might buy your products, although the same super easy on the promising. The majority of people who try Facebook ads failed from the first couple of these and quit . The majority of people are afraid investing. They are afraid of losing their money on Facebook ads so they pick up product and they start selling ads with $5 per day as budgets. They only try one F copy and one at photo and when they don't see any results. They surrendered quickly, thinking that they have lost their money over nothing. If you want to be successful in e commerce unit toe, have a complete mastery off Facebook ads, you have to know exactly how to target the most profitable audiences, how to do efficient three targeting, how to design attractive photos and videos and how to scale very fast. And this is what I will be covering in this master class. In addition to many other things, the Facebook ads stool is very advanced, and Facebook has a lot of information about everyone. Facebook knows your age, your sex. What's your favorite music? Your favorite sports team? If you have any your hobbies. What food do you like? What things do you enjoy doing? And Facebook even knows if you are single or in a happen and a lot more things. This will help you a lot, targeting the right people and selling them your products. Using Facebook ads, you can target exactly your potential customers. So if you think that single men between 27 38 years old living in Obama, who owned dogs and are also fans off Journal. Messy are your potential customers you can soon your ads exactly target them. And not only that. You can also ask the intelligent Facebook algorithms to search for people very similar to those who both from you, and try to sell them another product from your store. Facebook ads offer sense and sense off awesome additional options that you can use to maximize your profits. The simple methods that used to work in 2015 and 2016 are dead. You can never make money by creating a simple ad and giving Facebook some money to run it. No a days. You have to do much more in order to succeed. And this is exactly what I'm going to teach you in this master class. This master class is the ultimate guide off Facebook ads for incomers. Whether you are a complete beginner or an expert, I am sure you will learn a lot from this course. This master class will not only offer you tons of valuable information and strategies, but also you will be learning in a very funny and effective way. The majority of the lectures are white board videos and with a lot of animations designed precisely to make you understand well, the concept and spare you any confusions or lectures. Have some self background music to help you relax and concentrate through these lectures, you will never feel bored or overwhelmed. I can get it to you that the Saturdays you are going to find in this master class are much better at more efficient than what you will find in the $2500 guru courses you find on the Internet. Following are some of the things you will learn through this master class how Facebook works and what do you need to do to create successful? EDS. How to create stunning photos for your products for free. How to create a converting video that will catch the eyes off your prospects and make them hit that. Buy buttons and pull out their credit cards. How to create an attractive some late for your videos. How 10 hertz or copyrighting and write better ads text that will seduce Facebook users and make them read your as carefully the things you need to be our off to not get banned from Facebook. What's that Facebook vixen and why it's very important for your business and house to install it on your website, which conversion event to choose for your picks in the secret that nobody shows you elsewhere to succeed in Facebook head. How to choose it contained objectives, your daily budget and the devices you watch. It adds to show on how to choose well, your target others. And this will save you a lot of money because you will not be paying money to Facebook to show your ads to people that are not interested. How to do efficient three. Targeting contains with different players and not just basic retargeting. How to create energy with thousands off life and comments and chairs, how to data and which metrics you need to go some freight on how to know if a product is a winner product and went to kill and Ed and went to skate it How to scale while you're campaigns both vertically and horizontally have to use effectively that lookalike audiences . This master class is the most complete course on the subject. If you mustn't the strategies, I will teach you here. You will definitely succeed in e commerce and you will be able starting off tonight toe. Finally, build successful campaigns that sells this course took literally more than 400 hours off dedicated work you will not find in this course what you usually find in the traditional courses where you usually see a guy in his room filming his scream and talking for hours and hours, defeating 10 times the same thing with a lot off, Um, and lost time, this course waas, structured and built to save you time and help you to the maximum. All strips were prepared in advanced with many detailed examples. Every minute you lose by hesitating whether to take this master class or not is a huge waste starting from the woman to lended. Hear your excuses off. Failing Facebook ads are no more valid because everything you need to know in order to succeed is only one click away from you and Royal in this course. Now master Facebook ads and start taking your business to the next level. I know that your time is limited. That's why this master class Waas structured Toby detailed, organized and compact at the same time. Each minute off this master class is valuable. Each lecture is valuable. I highly recommend you to watch all the electors from the beginning until the end. Don't rush out. Watch the lectures, take notes, rewatch them again and again. And don't start running your ads before you make sure that you have grasped all rights in this course. And always when you are not sure if you're doing things the right way. Come back here and rewatch directors that could help you. See you in a couple of minutes. 2. Why facebook ads mastery is so important to your e-com business and what you will learn in this mast: hi there, and welcome to this. Let's say, for example, I want to sell this dark color. This color is meant. Increase the safety off dogs because it lights at night and it makes vacants spoke dogs and avoid them. So your potential customers, or, in simpler words, the people who might be actually interested in buying this product are the dog owners. If I don't have a dog, your product means nothing to me. So in order to make sales, you should be able to put your product in front of people who might actually buy it. And in our case, that dog owners. So how are you going to do that? If your store was not any commerce tower, the solution would be easier. You would rent a store in a crowded area where you know people who own dogs, cross my daily, and you will wait for them to sport your store and start buying. However, things are not that easy when it comes to selling online. Some people try to rely on organic visits to their store, maybe by putting some videos on YouTube, maybe by adding some acting skills on several blog's. If you go with this method. This means that you have to sit there waiting until someone goes to search engine searched for your product finds your story than hits the buy button. Well, yeah, this might work, but this method super slow and you might need to wait for a long time before making any sale. And there is a great probability that you are going to give up before making any sales. So how are you going to fix this? And what's the best way to drive traffic to your store and not any traffic? But ah, well targeted traffic that's really interested in your products? The answer is here in this master class, the best metal to sell your for doctors to use Facebook ads. Facebook ads allows you to put your product in front off potential customers and in this case, in front off dog owners. Facebook ads allows you to target exactly the right people. Many people say that Facebook ads are complicated, and it's hard to deal with them. Well, this happens to people who didn't put any effort on learning and trying and testing. When you finish this course and after watching all the lectures, you will master how to use Facebook ads to enhance your business. I will not go into details now because later on and through this master class we are going to tackle targeting in details. But for now, I will show you a small example on how to target your potential customers. And in our case, now, the dog owners. So we want to sell this product for dog owners and you want to target them. What most people will do is they go to Facebook and they target people who has an interest and dogs. Well, yeah, obviously you have thought about doing the same, but sadly, this is not a good targeting because there are a lot of people who like docks, pages on Facebook but do not own dogs. And it's a complete waste of money. Target people who just love dogs because they are not going to buy your product. They don't have dogs. What you should be doing is to exactly target people who own dogs, how to do that. Well, instead, off targeting people who love dogs, you target people who are interested in dark food and in dog training at the same time. So Let's go to Google and type doc food. Let's see, here we have, for example, this spread. We go to Facebook and we tell Facebook to target people who are interested in this food, bread and in dog training at the same time. So if someone like this food brand page on Facebook and if he's interested in dark training , his most likely adult owner, the probability off having someone interested in dark food and in dark training without only adult is very small. Now let's say, for example, that you want to sell iPhone covers. You can market to the product using Facebook eggs, toe iPhone owners. All you have to do is to write iPhone owners and you target them. MUSIC Facebook ADS We can target people based on their sex, their age, their job, their revenue, the fund. They use, the country they live in, the language they speak, whether they are single or married, what type of connection they use, and many, many other options. And not only that, using Facebook ads, you can target people days on how they interacted on your store so you can target people who both from you at market tow them and new product from your store. Or you can target people who added a producto their card and never both, and you can offer them at discount code to buy the same product. Or you can target people who visit the do restore all people who watched more than 30 seconds off your video ads and many, many other options that we are going to explore through this master class. So are you fascinated with what Facebook ads could do? Well, wait to hear what's coming. Facebook I Grissom is very powerful. You can even use it to target people who are similar to people who, both from you. The algorithm will analyze your buyers and see common characteristics they have and then search for people that they have the state corrective sticks and target them. This will most likely increase your sales and decrease the S Coast. This kind of audience is called the lookalike audience, and also in the coming lectures you will discover how to work with it. So let's say Sam, he, for example, has both your product. When you ask Facebook to target people who look alike, Sam Facebook will analyze stands, characteristics his age. His sex, the pages he likes, the posts he shares, the ads usually clicks on, and then Facebook will search for people who has the most common things with Sam and Facebook will show your ad in front of them. So if Sam wants from you, people who have so much in common with him are the more likely to buy from you. Facebook ads is one of the most powerful tools you can use to scale your business and take it to the next level. If you master Facebook ads, you will definitely be able to boost your say's. Whether you are a complete beginner or an expert, this master class will teach you all powerful strategies you need to know to master the Facebook ads for e commerce. In this course, you will learn how Facebook ads works. What's Facebook pixel and how to add a to store. How to create highly converting Facebook ads, how to create your ads, photos and videos and how to write your attacks toe Make it attractive. How to Start Your Facebook Ads campaign How to Pick Your Objective, your daily budget. How to find your target audience in many other details how to analyze your Facebook results and how to know if your product is the winner product so you can figure out whether to scale your ads or you kill them. How to minimize your budget by mastering how to do efficient retargeting campaigns and how to create lookalike audience. The exact marketing strategy we used to make our ads covert and increase our profits. This is not just another Facebook ads course. This is a master class in here. You will find everything you need to know an order to run successful Facebook ads. That's why I recommend you watch all the scores starting from the beginning up until the end. Don't miss any lecture. Don't miss any minute. Don't say the structure is not important. I'm going to miss it. No, every lecture year is very important. Watching all the lectures is very critical for your business future because in each lecture you will be learning something in you. So stay tuned with me and let's need and the next lecture 3. Understand how facebook ads works, what facebook wants to see and how to build an ecommerce empire: Hi there. And welcome to this lecture. I know you've been using Facebook for years. I have been using Facebook for upto 11 years. Can you believe how much time passes quickly? Well, yeah. So you've been on Facebook for years. You use it to communicate with your friends. Maybe to spy on your high school crash, maybe to let your family who live the road check out the photos off your Children. You like your friends photos, You congratulate them on their achievements. Maybe you use Facebook to check out your celebrities or to check out the latest names. In simpler words, you use Facebook for fun. Facebook is not a traditional advertising platform. Facebook is an entertainment platform. And in order to master Facebook ads, you should understand this fact. Very well. People are on Facebook toe, have funds to laugh and to enjoy their times. They are not there to buy, because if they wanted to just buy something, they would goto Amazon to eBay and not Facebook. A successful Facebook at is a dead that can give Facebook users what they are seeking entertainment. So you need to create an entertaining ad, something that the audience you are targeting. Enjoy seeing Facebook wants to see people interacting with your head, clicking on the links, commenting, liking and sharing. Facebook wants to improve its users experience. The more engagements you get on your ad, the more Facebook will know that your ad is well received by its users. So Facebook will show it to more people you're at costs will go down and do the prophet. When directly go up, try to search for a while Product A product that will blow the mind off your audience something in new and exciting that people will like something that you reviewers will not find in the shops near their houses. Try to create a no, some video and the creative ad copy to make people enjoy their time. Why see your abs? Because if your product is classic and you're at copy is boring, people will just keep scrolling and your city are will go down and the s cause will skyrocket. So your aim is to find an outstanding for that to optimize your ad, copy your video or your image, and to choose a perfect targeted Hodgins then and only then we will start talking about making money through advertising on Facebook and about choosing the amazing features off the Facebook at 12 to stay in your business. Facebook Ads Mentor is one of the smartest marketing tools, and it holds many fascinating options. And one off its most powerful options is the one that allows you to target people that there are similar to the ones that are ready both from you. This feature, if done well, will definitely decrease your at costs and increase your profits. In this master class, you will explored everything related to Facebook ads starting by how to design your at photo and you add video and how to write your at text and how to use Facebook as toe target . Exactly the right people. Also, we will see how to use effectively, very targeting and how to use Facebook pixel and look alike audience to boast your business and many, many other topics that will let you master Facebook ads and the Skyrocket uses 4. Introduction to Facebook ads campain structure: hi there. And welcome to this lecture to master Facebook as, and to really be able to use it to scale your business and to take it to the next level, you should first understand what our Facebook as campaigns and how they are structured. A Facebook s campaign is divided over three Elevens. In this lecture, I will walk you through the's three levels and explain to you with the options you can control at each level. The three levers are the campaign 11 the exact level on the 11. Each campaign can contain different exits, and each exit could contain multiple ads. When you go to ads manager and you proceed into creating your first at Facebook books to step by step through creating your campaign first your except next, then your ads at the campaign level, we have to choose our marketing objectives. We have to explain to Facebook. What exactly do we won't do? We want to reach more people. Do we need to do some brand our nous? Do we want to get more traffic to our red side, or do we want to do the rate leads or maybe have sampled versions through this master class . We will dig deeper in each one off these objectives, and you will explain to you which one you should choose to get maximum results for your business. But for now, we are only going to introduce you to the different campaigns reference. So let's get back to the exact level at this 11. You choose the schedule off your ad when it starts, and when it ends your daily budget, the audience you want to target and the ad placement, let's say I want to target people in France and people in U. S. A. And I'm not sure which location will work best for me. I can create two separate at sets, and I tell Facebook to target people in France and the first asset and people in USA in the second. Except and this way I will be able to be in control. How is that? Let me show you when I start running my ads. And if I see that friends at Set is working better, I can't keep it running while I can shut down the U. S. A one or try to optimize it. Also another example, If I have a certain doubt that people having how are we, will be more interested in my product than people having an iPhone? Then I will create different at sets, each one targeting people, having a specific phone and see which one converts better and then shut down or optimize the 2nd 1 Personally, I prefer creating multiple at sets in orderto have more control and to see which one is performing better than others and skated after we have seen the 2nd 11 which is the exact level, will move to the third level, the 11 at the several. We will choose everything related to our the copy, the images that fill you and dealings and everything. You can also put different ads under the same act sets, which is something I personally prepare not to do. I prefer toe only put one ad under each access. In this case, all the budget will go through this ad, and I can really measure its performance because if I put two ads under one at that, then Facebook will assign the budget that will go to each and I really don't like this. So if I want to test to Ed's to see which one is better. I create to add sets, and I put one ad for each except and then I start testing. This tractor is only meant to give you a quick introduction into Facebook ads campaigns. So if you felt anything unclear or blurred, please do not worry because on the coming lectures we are going to dig deeper into the different Facebook ATS campaigns levels. And we are going to reveal to you the best practices you should use in order to scale your business and make more profit. So stay tuned with us and let's meet in the next lecture. 5. Understand the CBO (campaign budget optimization): Hi there. In this lecture, we are going to talk about CBO, which stands for campaign budget optimization. In order to understand the CBO. Let's take a look about how it worked before Facebook decided to introduce this new feature . So in 2017 and before advertisers chose the objective off the campaign as the campaign level and they assigned the budget for each at set. Let's say you want to send a product so you create a campaign with conversion as objective . Your target audience is located in three countries. U. S A. Friends and India. So you create three EDT sets the 1st 1 to target the U. S. A. The 2nd 1 to target friends and the 3rd 1 toe target India, and you need to assign a budget for each at set. Let's assign $20 per day for the 1st 1 $15 per day for the 2nd 1 and $5 per day for the 3rd 1 In this configuration, you have the control on the budget spent for each at set. Then you have the possibility to create three different ads for each at set. What will happen in this case is that Facebook will decide the amount off money to spend on each. For example, for the first at set, Facebook could decide to spend $15 on the first add $4 on the second ad and $1 on the 3rd 1 off course. It's not a random decision that Facebook takes. Facebook assigns a budget for each ad in order to make maximum results. Some advertisers use this method in order to compare their EDS and see which one is performing better, and it could work for you. But I personally had little success with this. So if I have three ads and I don't know which one is better, I prefer to create three X sets and put only one ad in each one. This way I have the control on the amount off money spent on each ed, and if I cnet performing poorly, I kill it manually because sometimes Facebook could go extreme and allocate 95% off the budget on one. So you should know that before 2017 you precise the budget only on the outset. Love it. On the eight off November 2017 Facebook introduced the campaign budget optimization or the CBO, which allows ads manager toe optimize a campaign even further by deciding how to divide the budget between at sets, not just adds, let's check the definition off. CBO given by Facebook Campaign Budget optimization is a way off optimizing the distribution off a campaign budget across your campaign ad sets. This means Facebook automatically and continuously find the best available opportunities for results across your ad sets and distributes your campaign budget increase time to get those results. This option was optional, so at the campaign level, you can choose to use the CBO or not. This means that instead, off us dedicating the exit budget and how much we want to spend for each target will simply tell Facebook how much budget we have for the entire campaign, and the algorithm will distribute it as it sees fit. So let's go back to our first example if you choose to run the campaign using CBO instead off telling Facebook to allocate $20 for US A $15 for friends and $5 for India, you would assign a budget off $14 for the whole campaign, and let's Facebook decide how he will distribute it in a way to maximize the conversion you asked for. For example, Facebook could decide to allocate $5 for yes, a $15 for friends and $20 for India. And he always keep adjusting in order to get maximum conversions. For example, if he saw that Indian audience is saturated and the cost off purchase is increasing, he decreases the budget off India and allocate more budget to friends and U. S. A. In addition, you have some control. For example, you can tell Facebook the minimum and the maximum budget you want to stand on each audience . For example, you can tell Facebook to spend a minimum $2 per day on the Indian audience and maximum $10 per day. Let's sum up before we continue. If you want to have full control on the budget for each at set, you have to use the classic method. But if you want Facebook to decide how much to spend on each at set, you should work with CBO. A recent decision by Facebook to make it mandatory for selected accounts starting Sept 2019 has put campaign budget optimization in the spotlight. So, for some account, starting Sept 2019. The CBO is mandatory, and those accounts must use CBO if you are one of them, and you still want to have control on your budget for each at set. Don't worry, I have two solutions. Let's suppose you want to create three EDT sets and allocate $10 per day for each one, and you must use CBO. My first solution consists off, creating three campaigns one night set for each campaign and put $10 as a budget for each campaign. Since each campaign has only one I set, then all the budget goes toe. This at set. My second solution consists off, creating one campaign with $30 per day budget and creating three at sets inside off this campaign and for each other, said you have tow ad spending limits, as I showed you before and for each at set. You have to add standing limits as I showed you before. You have to precise the minimum spending as $9 the maximum spending as $12 this way. Each at Set will get an average $10 today, but it so after understanding the CBOE and the difference with the classic method I will share with you the middle. I use myself in my business. So let's say I am testing then that sets I create 10 campaigns with 10 different at sets, one at set for each campaign and I locate the same budget for all of them. This way I have all the control. After testing for a couple off days, I choose the best performing EDS. Let's say three ads perform good, so I keep them running and I killed the seven other EDS. I then create a new CBO campaign and I put those three at sets in this CBO and I increase the budget to let these three winning at sets compete against each other. I know it was a very long lecture. Hope everything was clear. See you in the next one. 6. How to design attractive photos for you ads: Hi, then, and welcome to the structure In this lecture and in the few coming ones, I'm going to show you how to create a photo for your Facebook at. In each lecture, we are going to use a different software or a different online tour. Feel free to go with anyone off them. People nowadays are distracted very easily while browsing the Internet. The amount off concentrated time an Internet browser can stand. Checking something without becoming distracted is very short, and this applies when they are checking their Facebook news feeds. That's why images are very important. Human brain processes images quicker than words and remember them for a longer time. Also, images in social media platforms get more engagement. So if you want to get more engagement on your ad, you should make sure that your ad image super attractive and that it can catch your viewers attention. So you need your images to stand out and to look different. That's why you should be putting some effort in designing your products images. I would be using this product as an example, and I would show you how I'm going to design and attract the photo for it. As you can see here we have different photos provided by the supplier, and we have also a video. We will not use this video right now. In the coming lectures, I will be showing you how to use it in your heads. For now, we are only going to work on images. The first thing you should be doing each time you want to start selling a new product is to go to Facebook. You go for Facebook search and you type the name off your product. You can add free shipping next to it or 50% off, and you can check the results. In this way, you will be seeing all the photos and the ads available under your product title. You check out the photos and it would be great if you find some with high engagement. Because in this way you will get an idea about what's working and what's not. For our example. Here we have several photos. Let's check them. You can not that almost all of them are poorly designed. You can keep spying as much as you want, and you can get inspired through this on how to design your own photos. So here we have our product and we have many and many photos. Some people simply pick any random photo from this and use it on that. Ed's well, as I told you before, this is wrong. A photo like this is not attractive. Why would anyone stops crawling and the click on this photo? There is nothing fun or attractive about this photo, and it doesn't fire up your viewers curiosity to be interested on knowing more and exploring more and buying your product. The more you work on your photos to make them more attractive, the more they will be able to stand out and make sense. So let's now jump back to our happened Peeler and find out how we are going to design and no, some photo for it. In this lecture, I will show you how to design your images using Power Point. Well, yeah, a few people use power point for this kind of stuff, but I love it, and I find it one off the easiest Softwares to be used, especially that we all have power point on our PC's, So no need to pay any extra fee Step number one this side where you are going to run your at. This means your ad placement on Facebook and shut out the right size you should use. And this thing here Facebook gives you all the needed information, plus the available places. So let's say we are designing a photo for newsfeed and with links, so our photo size should be with this rescue. The minimum size allowed 600 pixels, so our image size should be 1146. You can go with 1200 by 628 fixes. The most important thing is to keep your racial right, and you're smaller size higher than 600 fixing. You convert pixel two inches and you change the four point slider size to 12.5 inch by 6.54 inches. And in this way we have the exact size off our ad photo. So I go into these on your product photo using power point. So let's go there and check out how this is going to work. The first thing to do is to have your slide empty, then toe adjust your slight size Toby, equivalent to our at size we will design our photo to fit exactly within the slide. So when we save this slide as a jpg, it will have the same size we need. So you go in here and you choose to customize your slight size. Toby. 12.5 inch by six points, 54 inch. After changing the slight size, we answered the photo we won't work with because having an attractive background for your image is extremely important, because photos with white by ground are less likely to attract people's attention. The tricky part now would be to remove the background off our photo and replace it with a more attractive one. Power point holds a feature that many people ignore or simply don't know about. It lets you remove the background off any image. It works fantastically, and just by a few clicks it lets you get rid off any background, and you are going to see how I'm going to apply this to our photo. So here use a lecture photo and you click in here. You can also select the areas you want to keep on the areas you want to remove, so now we have our photo clean and ready, and we are going to add a background for it. That's why we are going toe pics. Obey picks. Obey is a website where you can find photos that you can use for commercial use without any absolution. So let's go here and search for backgrounds related toe happen. You can see that you have many at many options that you can choose from. Well, im going toe pick. I want that I think will be suitable. Well, this might be a good one. I'm going to download it now. After the learning our photo. Let's get back to power point. So now we have our background and our product above it. I would also add a darkly out over the my ground, and you will see later why this is very important and how this will make my entire photo look way better. It should be under the product photos. I'm going to move it under. You can also add a glow for your product to make it pop up here. You as a glow, and you can also modify the color and the transparency and the size as you please, and the year we have our photo. I'm also going to add a saves badge in here to make it more attractive, and this is it. See how we designed and also photo in just a few minutes. Now we have to save it and to make sure that the text overlay is acceptable. So after saving good image, you go to this Web page and you upload your image and you will get the results. As you can see in here, if the proportion off your text over your image is too high, this might affect the reach off. Your at Facebook has this rule. That's why we should always test our photos to be within this Facebook guidelines. That's why each time you designed an image for your ad, you should go to this link and three should test your image and make sure that it's within Facebook guidelines. I'm going to test the photo we have just designed. If it's not okay with this tool, I'm going to minimize my text and make sure it's within Facebook rules. Because, as I told you before, this would affect the reach off your ads. So please do not forget to always test your text overlay As you can see, our photo is okay, so we don't need to change anything. You can also add free shipping here instead off 50% off. Its after you both are good at. I recommend both of them. - So that's how you design your images, using Power Point statement with me. And let's meet in the next lecture where I'm going to show you how to design your images using a different software. 7. How to design your photos with photopea: hi there. And welcome to this lecture as I promised you through this section, I'm going to show you how to design your Facebook X photos. Using several online tools and several three software's. We have already seen how to design your photos using Power Point. And now, in this lecture, I'm going to show you how to design your photo using this awesome online tool. It's called for topi. This online tool allows you toe save your files on your PC. So if you design a photo using this online tool, you can simply save the file on your PC and access some time later. So if you want to change your photo if you are doing slip testing if you change your mind. If you decided that you can modify your design a better way, you can always get back to your original file. You can always open it in this online tool, and you can always modify it. This online toy has several options that are common with Photo Shop and Jim. It offers really everything you need in order to design awesome photos, so I recommend you to use it. It's a little bit more complicated than power point, but I'm going to show you how to use it. So we are going to start by starting your new project. You can choose any off these templates, but I'm not going to do that because I'm going to design my photo from scratch. Here. You choose your project name. I'm going toe toilet Facebook as. And here you choose your photo size so way are designing a photo with this size, I'm going to include this in here and here. You can true the background off your photo. I'm going to choose transparent and I'm going to click on Create. So I have created my image. I don't have a bygone. And now I'm going to start designing my Facebook at photo. I'm going to access my download five, and I'm going to check my apple Peter photos. This is the one I'm going to use. I simply drag it in here. So when I dragged my filter in here, a new layer was created. This layer we have the photo off the apple appear if you are familiar a little bit with the shop. This online tool works in a very similar way to for the shop. So now, after applauding my photo, I want to remove the background off my app It, Peter. So I'm going to select the layer I'm working on and I'm going in here to layer, I'm going to click on Last Arise. So now I can go to the stool in here and choose this option, and I'm going to click like this and I'm going to click Deal it. So see, I have removed my background. Now I want to remove the background from the inside. I'm going to click like this like this, like this. So if you want to remove something like this, you can go in here and choose quick selection like this. I'm going to delete it. This way. You can delete things faster, so here you go. Select and you click on the select so you don't select anything. So here we have our apple peeler. Without a background, I'm going to move it to the side. You click in here and you simply move it. If you don't see these points, that allows you to scale your photo, you just have to check this box in here and they will appear okay. So now I have my eye, Peter, without a background. I want toe design a different photo in this lecture than the one I designed in the previous one. So I'm going to add a different bagger for my for my photo. I'm going also to download in here. I have already downloaded a background from picks Obey. I have chose this one I'm going to edit. So if I want to move it to the back, I have to just cried the Slayer now in here. So here is my layer, and I want to scale it to fit in my within my dimensions. So here I have my apple peeler and I have this big room. See? There is still something that should be removed from here. I'm going toe. Say leg the layer off the apple peeler. I'm going in here. I'm going to choose quick selection. I should be in here. You can always hide this layer until you finish working. I guess this is fine. I'm going toe. Okay. This is great. I'm going to select and select. So now I have my apple peeler and my background. I want to add an overlay over my background, I said, like the layer off my background. I go in here to effect As I click on color overlay. I'm going to choose a black overlay and I'm going to change dress princey in here. You can't change it as you like going toe. Pick this one. Maybe I'll keep it more. Olson. So now I won't. I have my background with an overlay over it. I know. I want to add a globe toe. My apple peeler. I'm going to select a layer I'm going to layer. I'm going toe layer style and I'm going to color toe outer glow. Sorry. Okay, so in here we can change the everything related to the glow. These options are not all available in Power Point. That's why this online tool is a little bit more professional than poor point because it allows you to do many and several things that power point can do. So in here we can change the opacity. You can change that. Always. I like toe make the spread alky bit bigger on the size. A little bit bigger. Not that much. You can change the size manually like this, for example, what I guess this is also making also at the letter like this. Well, this is awesome. And you can also change these options. If you want oil, it's fine. Now I'm going to click on OK. And he it is my epic. Peter, What could I do now? I want to add a different also photo in here to make it more attractive. So I'm going to my download. I'm going to add the photo off these apples. Okay. I just black the photo in here and this photo peak create a layer for this. A new photo. I'm going to remove delayer the background of this photo. So I have to select the layer. I have to go to layer to rest arise. Don't forget to do that. If you don't do that, you can't remove the background. So I'm going to click in here. I'm going to tow this quick selection. I'm going toe this option. I'm clicking like this and here I have removed my background. I need also to remove these from here. So I'm going toe de select everything. I'm going to move it like this. I'm going to minimize its size on I'm going toe maybe make a little bit larger and I'm going toe. Okay, I'm going to add a glow for it. So layers so layers, layers died outer glow. And this is the same glow. I will make it a little bit larger like this. Maybe I would move it in here and I will move my apple peelers to this side. Serve. This looks fine. I'm going to make this a little bit bigger. Well, I love it now. I still have to add some text in here. So I will do this. I will add, uh, addicting. Get in here. I would change the color of this box from here. I will change. I will change. Maybe toe orange. I will try. Yeah, this is the orange Maybe. No. Let me try another. Another color. So now I'm going to add attacks in here. Free shipping. As I told you in the previous lecture, you can add sale. 50% say lurking and free shipping or anything that you think can be attractive. Anything that can't push your viewers into buying and in tow, checking your link and checking your product. So I'm going to click here on tax and I'm going to do this and I'm going to write free shipping. So I'm going to change the color and the phone and everything. I'm going to select all of it like this. And here I'm going to change the color toe white. I can also change the size to 70 for example. So now we can modify everything related toe This text, you can change the color. You can't change the phone, can do whatever you think is better. And after finishing all of this, you can go in here to file and you can click on save as PSD. So this way you will be saving the original file off your photo. So if someday you want toe very, very edit or you want to change anything about that you can simply access. You can simply open it from your PC. So I'm going to save this. I'm going to save it. So I have saved my photo. I have I have saved the original file. If I want to reopen it, I can go in here and click. Fine open and I can't choose it in here. This is it. I can't Truitt choose it from my computer and here it is with all the layers and everything . So this is awesome because it allows you to save your work, and it allows you to modify it over time. So if you want toe render now, this sort of used directly on Facebook. You go in years to find and you go toe expert as and you choose any off the of the format unity can choose jpg and we have chosen. You can make that resolution the highest possible if you want urgently concept and now it will be safe. So in this lecture, we have learned how to you was for therapy to design our Facebook as photo as I told you before and it would you want pick that tool you find yourself more familiar with. I love foot api, and I love poor point. Both of them are great, although with foot api you might be you might have more options and you can modify your photo a little bit more than with power point. So stay tuned with me and let me in the next lecture where I show you how to design your photo with another online Frito. So stay tuned 8. How to create videos for your ad - 1: hi there, and welcome to this lecture. Promoting your products using a video is one off. Today's hottest marketing strategy is a video is a priceless tools when it comes to engaging your allegiance and promoting products and services. More and more marketers are becoming aware of the power off videos and are using them to give their viewers what they want. Scroll along your news feed and you will notice that it's crowded today more than ever. With videos, you think video is not only more attractive, it also helps you deliver your message clearly. And that's convert more. Sometimes it's hard to show how much product is useful and fun with an image or with text. Videos can explain more without boarding your others. Following are the tips I highly recommend you to use while designing your Facebook video, so videos that don't require sounds and if your video does not make sense without sound at captions, get to the point quickly. Keep your ads short, sweet and engaging to get to the big points Faster. Be entertaining. Remember, people are on Facebook toe. Have fun, so give them what they want. Show your product benefits and how this product could be useful to your audience. Design attractive video stumble, ease. Use the same tips we used to create Facebook ad images in the following lectures I will show you how to design your Facebook as video step by step, so stay tuned. 9. How to create videos for your ad - 2: hi there. And welcome to this lecture as I told you before, Using a video for you to add is extremely important because people like video more than photos. They interact with them more and they engage with them more. That's why I highly recommend you to use videos in your EDS. I know you are not going to design videos for each off your products. That's why when you find a winner product, or when you think that the product is really very strong and it's really going to make money, you can put some time and some effort into designing a video for this product. So we are going back to our Apple Peeler product, and we are going to design a video for this product, and any explains here, we can find a video off this product. I don't recommend you to use this today. Only I recommend you to go and search on YouTube for different videos off this same product and use them, combine them and to create your own video. Why? Because each drop shipper who is going to drop ship this item and who's going to sell this product is going to use the same video that's in here on early expressed. And if you want to stand out and if you want to be different, you should have a different video. You should have a different. That's why I recommend you to design your own video. You can add expressions you can Adam articles. You can add your logo. You can cut and combine the friendly those and to create a no sin video. That's really very attractive. That's exactly what I'm going to teach you in this lecture. That's why focused on this lecture. Get your pen and paper and see how I'm going to design a nose and video for our Apple Peter product. So the first thing I'm going to do is to go to you tube, and I'm going to search for the friend videos for the same product. So I'm going here too, right at it. Be alert and I'm going to check what kind off results I can't find. So, for example, this is our apple, Peter, you can't We can check this video. For example. This is here the same apple peeler. Also, this is also the same apple peeler. I have to silence all of them, so we don't have to listen to all of this anyway. Here we have different videos. You can scroll and scroll and find who watch several of those and choose between them. Here's another one. For example. The resolution is not that good, so I'm going to use it. There are several ones you can pick. Watch all of them. Check out what's better for you. What with those you love what you those You think that will be helpful for your own video And after choosing videos you want to work with, you have to go to the channel and ask that channel ordered admission to you was his video. Don't use any video If you don't have permissions. I highly recommend you to ask for permission before using any video from YouTube. Play video in here that's inside. I express the one off the supplier. You can use it most. Probably the surprise will not really mind because you are going to sell his product. You are going to make him money, so ah, the supply will not mind you using Hezb e mails to record the video from Ali Express supplier. I use a software a small software that's called Screen Press so free it's a free software. You can download it from Google. From here, it's 100% free software. You just have to download it on your PC, and it will be there to record your screen toe. Get your screenshots everything. I'm going to visit here to record the video from the supplier. So I just have toe clicking here to click on capture, and I want to click on record video. I'm going. You can change the size off your recording. I'm going to keep the same size as the Express video, and I'm going to click it or recording. And once recording it started. I'm going to click on play. So now the software is recording the video. When it's finished, I will have a virgin off this video. It would be great. It will not have a great resolution, but it's a resolution that you can work with. You can always contact the supplier and ask for the video. I don't think that the supplier will wind at the edge on making him money, so he will be more than happy to help you. So this way you can record this video. It's almost finished on. Yeah, it's finished. So I'm going here. I'm going to click right click and I'm going toe klik aan stop recording. So now my video have been recorded. This is my video. I'm going to save this one on This is it. So now I have evidence in year recorded and saved my basic. Now, after choosing your YouTube videos that Peter's you want to acquit and after getting permissions, you have to don't know these videos from YouTube. It's super simple. You go and go, and you're I download. It's that simple. You choose any of the things you can truth This one, for example. You can pick for example, this today from here you copy the link, you pace it. And here you click on start and you choose download video. So I have already chosen the videos. I won't work with them, and I have already downloaded them. And now I'm going to show you how I'm going to use them to design my product video using Camped Asia. This is the stuff that I use to design videos. So I have that 90 search, and I have did my digging on Google on YouTube and I have chosen this four videos to work with. You can't defend videos if you want. You can choose anything you like. It's up to you. Do your research. A search for the better videos with a better resolution. It's up to you now. I'm going to show you how I'm going to use Camped Asia to design the perfect video for my the doctor at now I'm going to come. Tasia, this is Camped Asia. When you want to start working with Camped Asia, there are a few things that you have you should be a little bit familiar with. This is the Camp Asia dashboard. It's super easy here. You have that five section. If you want to change your product settings like the size and everything here you have the edits. Here, have the modify. Here you have the few the share on the head. I'm going to tell you how you are going to is each one of them through this lecture and here we have the media, the media are all the inputs or the things you are going to use within this video. So if I'm going to use a video. I'm going to use our image about to use music. I should be importing this man. Media's in here. I'm also going to show you how we're going to do that library. It's the library off Camped Asia, the one that comes with Camped Asia annotation. These are the text, the arrows, the blurred effect, everything related to animation and a notation within a competition. Here you have the transitions. Transitions are the animations you use between one scene off your video and another scene of your video. We're not going through that that much in our video, but for general, this is the use off transitions. Here are behaviors for animation also. And here you have animation is if you want toe do zoom ends up out. This is the order effect. If you want to change the order effect off your video. This is a visual effect. If you want to add shadow or maybe border or colorize or maybe change the speed off your be there And here you have, uh what else? Captions. If you want to add captions. So this is your workspace institute video and this is the place where you are going toe toe , Put your media's and you are going to change them. This timeline here and these are your tracks are building tracks one over the other toe. Build your own video. So I'm going to me. They're in year and I'm going to import the videos I have chosen to work with. So I have imported my four videos and now I'm going to show you have to work with them. So before starting, I want toe build a structure off my video. My gadget is an apple peelers. So I'm going toe design my fideo over three different steps. The first step, I'm going to show my Hudgens have toe put the apple in the in. The forecaster put the apple in the FL Peter. In the second step, I'm going to show my allegiance how this Apple Peeler works the function of this appeal it . And in the third step, I'm going to show my audience the end Reasons and results are very important because they show your audience why they should be buying your brother. So I'm going to respect the structure in building my video. And for the first step, I'm going together different scenes showing someone putting the apple on the fork, putting the apple inside the apple peeler. So I'm going to start with the first video. This is After that. I have downloaded from YouTube, as I have, as I have told you before, some going toe. Just click on it and the drag it in here. So I have created my first track, so I'm going to remove the sounds. Perfect. So now I'm going to click on play. Remember, the first scene should be the scene off people off someone to think the apple on the work or putting the apple inside of the apple beer. So I'm going to watch it and wait until I find a saying here. This their shows us how to install the APP repeated. I'm not going to show that in my ad because it's boarding and the one that really want to see that everyone wants to see how the appeal it works. So I'm going to scroll at Oak. This is the scene. This is when she puts the open inside of the EPA. Peter Short. So I'm going in here. I want to trim all these areas. I click on this green from me Green tick from here and I just move it like this and need I click on this? I got this section so I'm going toe watch it. She's putting the apple peeler like this. Perfect on This isn't so Now I'm going toe go back and he like this and I'm going toe clicking used toe cut my video to divide my video overtook So I'm going to keep the first section As I'm going to keep distraction for later I'm going to my second video and year I'm also going to drag it. I'm going to put it above this one because it's longer than its larger than this small distance in here. So I'm going to check out what I find inside of this video. So OK, so this is someone putting the apple in here, so I'm going toe with the same thing. But I can simply click in here, divide the video and delete this section, and I'm going to work like this. So this is the scene I want, and I'm going to keep that for later. I'm going to bring the third video on. I'm going to see if I have the scene I need and I won't. Still nothing. I can't scroll like this and remove this area also if I want. So still nothing. Move it like this. Showing us the function off this F Bill Peterson. I'm going. Okay, So this is our city. Okay. Perfect. I'm going toe. Move it a little bit like this. So this is the same. We won't. It's the scene when he puts the apple. Okay. Birthday is explaining too much perfect, didn't you? So you can see that this video comes with energy. I'm going to remove this. A joke. I'm going to show you have to do that. Okay, so until that, I'm going toe divide my vision be They are over two like this, and I'm going to move it in here, and I'm going to keep that for later. So before proceeding, I'm going to change my project file size, my video size. So it would be like the requirements are Facebook. I'm going in here toe project settings on. I'm going toe pick 101,200 by 628 and I'm going to click on Apply. Perfect. So now I'm working within Facebook dimensions. I'm going in here to this video. I'm going toe minimize a little bit. Uh, I first want to remove the logo on the screen, off the screen press. So the software I have used to record this video and I want toe do in a little bit on this video. So I'm going in here to crop that they were like this, and I'm going to make it a little bit larger. So now I'm going to remove the idea of this video. You go in here, you click on right click edit audio. You simply scroll the audio down like this. Okay, Now, you go to the second video in here, and I'm going also toe crop this today off. But first, let me see it. Didn't see all of it. It's fine. It doesn't need to be crop. So I'm going to keep it like this and I'm going to remove the audio. If there's audio, there is no joke. And I'm going to the 30 there in here, and I'm going to remove the old your first on. I'm going to make it fit within my boundaries. So this is perfect So now I have the videos of my first step. But I'm going toe. Make this video a little bit smaller because it's very store. It's turning store and it's boring. It's taking too much time. So to make this video run faster, I'm going in here. Toe visual fact. I'm going to clip speed on going to drag this impact like this in here and here. I'm going toe clips, speed and I'm going toe, for example. Toe put for example. Toe. Maybe I can't put even 2.5. 10. How to create videos for your ad - 3: So this is it. I have my first step off the video already. I can also make this step a little bit faster. It's very slow. I'm going to try to, for example, say for this one I'm going to make this city. I'll try to make it more quickly. Uh, let me try four. So I don't want this first step toe. Take more than five seconds. I want my old videos to be maximum 30 seconds or 35 seconds. So I will keep the step less than five seconds. It's now 10 seconds. I have toe also make my videos quicker. I'm going in here. I'm going to try different speed. Like three for this one. Also, three for this one, if you try. So if you see now how this is showing. - So now I have the first step in three different videos and three different teens, and I'm going to move on to the next step. The next step, I'm going to show my allegiance how this gadget works. So I'm going back to my different those from here. I'm going to start with the 1st 1 Let me check out what we have. Okay? So what size like this? So in here we see how this lady is using that. Got justice is also this scene is awesome and it shows exactly how this gadget work. So I'm going to keep it until here, for example, I'm going toe remove the rest or keep it for later use. I'm going back to a second video, and I'm going to do the same. - So now I'm going to check out the third video. So this video shows the state procedure. Okay, but now we can see the end results in a better way. Be there. Shows us how this apple will look like after using the gadgets. So this is awesome. I'm going to use this part in here, and I'm going toe trim it like this. Okay, so now I have my three new parts. I'm going to put them like this. I'm going to silence the video like this. So let me see. What do I have? No. So I have the procedure. How it's working Perfect for the 2nd 1 I have the same thing. Selkie, slow. I'm going to make it fast. And for the third part, I'm seeing the end So I'm going to use this one before this one. But before that, I'm going to make it a little bit faster. - So now we are going to optimize this videos to make them into the shorter because for now, they are taking too much time. They are taking 35 seconds. I want them to take around 15 seconds. So I'm going to optimize these. Let me start by the watching them and see what I can remove. So, okay, that maybe start them so I can focus in here. Okay. So I can stop in here on the crop. It I'm going toe to the next video. I can maybe this less second like this. And I'm going to this one in here to see what I can change in here. Okay, so now I'm showing the end results at the same time, showing the procedure and the end result. I'm going to stop in here like this divided in here. Um, this is I'm going to keep this part for later, and I'm going to make this video a little bit faster like this. Try one point. So now they are taking around 23 seconds. I can optimize that more. But for now, this is fine. I'm not going to have more time. One of the rising them. You can optimize them later when we're calling own. Now I'm going toe. Show that Andris. Also, I'm going to the first video. They don't do this one on This is that in this moment, it shows the end results. I'm going to crop it in here. I'm going to use this part. I'm going to the 30 day or the part. I have kept four. See if I can do some of it. Yes, Like this one in here. Okay. So I can cut off the sparks when it takes him time to remove with the apple on like this. See if it is going toe look good. No, it doesn't look good. So I'm going to just show the end result starting from for example. Yeah, like this. And they're still less video against the end results. But that was at the start. So this is the end result. First, I'm going toe. So the end results and it was at the start. I'm going toe crop. This first scene like this, I'm going to remove So now I have my three steps and hear all shown and create. We can always optimize them or make them a little bit shorter if you want. Maybe change the speed of the clips, maybe from some of them to make them that shortest possible because you don't want to board your viewers with them to feel happy while they are watching videos. Eso the more ticket off the monster videos the best. So I'm going back to my video and this is it. It's in oil around 40 minutes, 40 seconds. I guess it's 43 seconds. You can optimize it more to be around 30 seconds or 35 seconds. It's better if you can, but for now, this is good. 11. How to create videos for your ad - 4: No. I'm going to show you how to add text to your videos. I think text your videos is very important because by default, when people scroll on Facebook on their Mobil's, the sound off the videos is silent, so people don't hear the videos. That's why embedding text within the videos is very important to attract people attention and to make them understand that they even without listening to it so we don't have a voice inside of our video. That's why it's also an additional reason why you should. Why you should be reading decks. So I'm going toe show you how to a text in Camped Asia. You go in here toe annotation and you chose this from here and you put it in here. Okay, so this is the manager are going to use you can put it down or you can put it up. It's up to you. I'm going to put it down in here. You can change its size like this and I'm going also to change the colors. I'm going to make it the black. It's a matter off taste you produce protesting. Try different styles for the colors for the videos and see what's working better. So I'm going in here and I'm going toe a big calls of the same color for the banner, for the outline and in here that for the tax I'm going toe pick the color. Why? Because it contrasts better with at the background of black background, and I'm going to add some tax. For example, I can add, like this best feeding ever is when I'm going to keep the same tax for the whole first step , where I show where the video shows have to put the apple inside off the apple peeler on the fork and I'm going to modify the tax and the next step where I show how they're gadget works. So I'm going to copy this text, and I'm going to paste it here. I'm going to modify it. I have put in here best feeling ever when I'm driving, going right in here three points you place that happened in that book. You keep doing the same thing, adding text over your video. You can also add text like get it now or drag your friends. I'm going to do that. For example, I'm going toe add Hey, Evander telling people toe, Get that apple peeler now, like get it. Now I'm going to move it up and I'm going also at a different tack, saying, for example, like your friends and you can't do it. You keep doing the same thing. Modifying text. He can make them smaller. You can try different forms, different colors. It's up to you. Now. I'm going to show you how to add emoticons to your Children. They okay? You go to Google or anywhere you want and you search for for example Smiley a face. I'm going in here. You can't pick anyone off them. It's up to you. For example. I'm going to pick, um, this one. I'm going to click save as. And I'm going to save this photo in here in camp Tasia. I'm going to media. I'm going to add I'm going to my downloads files. I'm going to pick this one, and I'm going to edit in here, For example, Near this one, you can do the same. And Adam, are chickens everywhere you want. You can add hearts. You can add smiley faces. You can add whatever you want. You can also change the colors off the tax. For example, if I want to change the color off one word I can do that. I can say like this word like that and I can change the color from here. So, for example, red, that which was dead and is it? You can always change the color, the front, and the size off the tax in any way you want Eso Now I'm going to show you how to add a logo. Your logo inside off the city also, no one would steal it. We can do that by adding reps I title or your brand tighter in here, and I'm going to show you how to do that. So you go in here toe annotation and you click on text and add a text and add it all over your Be there if you want. And you put your brand name in here. You make it like this. You rotated, you change the color toe gray, for example. Then you go back toe videos and you change the opacity like this. You can make it larger. You Can you move it to the side like this. It's up to you and you change the opacity. And this way you add your brand toe, the whole video, and nobody will be able. Tow stated. So now, after we've learned how to add your logo at your video, I'm going to show you how toe add music to your video. Adding background music is very important and I highly recommend you toe add music, toe any video you are going to use. So in here I'm going to add a track. I'm going toe inside track Beaudo on You can't at music any music you want or you can choose one off the libraries of camped Asia, for example in need. I'm going toe pick this'll one. I love this one. I'm going toe lower a little bit the sound and this is now I have added background music to my getting. The last thing you should be doing is to render to this video or and simply word is toe produce your video. So So you finished all the modifications you want to make You re watch your video and make sure that everything is exactly as you want it. And you produce this video to produce this video to render this video, you just have to go to share to local file. You can trust custom production. Something's next you choose. And before next, you can't keep these settings as they are next and next and you click on finish. Or you can go back in here and to it, toe, uh, rendered your videos by these sizes. It's up to you now. I'm going to show you the final result off this video. I have done several modification. I have optimized this video. I have edited music. I have changed some things related to funds. And I have, um, produced my video. I hope you love this lecture and I hope it will help you create unwholesome video using camped Asia statement with me and let's meet in the next lecture. 12. Copywriting for FB ads Master the ad text of your ad: hi there, and I come to this lecture in the structure. We are going to talk about copyrighting for Facebook ads. Many people treat this point lightly. They think that the small text we put in our ads is not that important. Well, that truth is totally the country. If you want to sell online, you should master copyrighting copyrighting is the art and science off writing copies that can sell your product and service and convince prospective customers to take action. If someone saw your ad and you're a text was not appealing, he would not click on your ad and he would not by the A text is extremely important. It's one off the most important factors that will make your target audience take actions. Click on your head and pull out there for the card. Learning. Hoping, I think, takes a lot of time, and it's avez domain. If I want to explain everything about copyrighting, I need the whole course for this. In this lecture, I will teach you the basics copyrighting techniques you need to know in order to write good at copies and boost yourselves. The first steak beginners do is to put a long length in their ad copy. It takes space and it's very annoying. The first thing you need to know is too short in your link. You can go to Google and search for links sorters and use any off them. You base your link there and you get a shortened one to use very easy and very simple. The second mistake most beginners do is to focus on features instead of focusing on benefits. And this is very important. A future is something that your product pairs or is. Benefits are the outcomes or results that users will hopefully experience by using your product. The customer wants to know how the product you are saying him will help him improve his life or solve a problem he has. If you are selling iPhone covers, the customer wants to know how beautiful the cover is and how it can protect his iPhone. He doesn't care about the material used to manufacture discovered. If you are selling a left corner for dog, the customer wants to know how this color will help to protect his dog from danger. He doesn't care about the dimensions of the scholar. You should always focused on benefits and not on features. You have to focus on how your product we make the client feel better. So annoying problems or make him have fun. I'm not saying toe not talk about features. Some features might be important, and you should definitely mention them on your state stage. But don't focus on them and forget about the benefits. Next in your copy, you should include some urgency. Urgency is one off the most important principles off situation. It pushes people to act faster. Let me teach you a tactic I used to create urgency within my ads. So, for example, I include the following fish shipping for today for 50% off for today. When the customers read this, they will think that the free shipping or the 50% sale are only for today. Technically, I didn't say that. I said that for today. You have this option, but it might be still available for tomorrow and it might not be available this way off. Rephrasing will let me use the same ad copy for tomorrow. Also because if I say free shipping for today, only I will lose my credibility if I keep using the same X copy every day. You can also use any off the following expressions 40% off for the 1st 100 customers, or 50% off until the end of this month. Another thing at your copy is to invite your viewers to like and share or take a friend that might be interested, believe it or not. But this simple sentence will increase the engagement and the reach off your debt. Let me show you a small example. First, let me show you the product you can see. It's a cool gadgets designed for tennis players to practice before you begin, we can see that this ed has 20,000 likes 5000 shares and two million views. That's definitely a viral ad that made a lot of saves. Those social proof sign ALS help to get even more safe because it will catch people's attention when they see all these lights and shares. So let's begin to analyze this ad copy. In my opinion, it's not that great. We can do better, but it's very suitable for drop shipping. It begins with the sentence June off Dennis. It's a sentence to catch the attention off tennis players take a look at the capital letters off the world tennis. So if someone plays tennis, he's intrigued to read the text. The second sentence is become approved with this Tellis trainer in this sentence. That drop shipper flatters the ego off his audience by saying that you can become a professional tennis player using the product, which is introduced in the sentence. The tennis trainers. Did you see how this ad is talking about benefits? It didn't talk about corner for the dimension off the product. It's focused on the benefits, not on the features. In the third sentence, we find another benefit. In less than a month, you can have what it takes. I want to pose here and give you a very important three months. If I were the advertiser off this product, I wouldn't put the last sentence because the advertisers here is promising something he cannot prove. He's saying that less than one month you will have what it takes off course. He means what it takes to become a professional tennis player. And Facebook don't like this. It's against Facebook guidelines. You cannot say. For example, this product will make you stand pounds and five months. Unless you have a study you can use to back up your claim and you cannot say on your head using my method, you would make at least $10,000 in two weeks. Facebook don't like this, and you are risking getting your account band when you say this Now, in our example, it's not so flagrant. The advertiser didn't say. In less than a month you will become a pro, he said indirectly. By rephrasing it like this in less than a month, you can have what it takes. So this is not a direct promise at Facebook didn't shut down his account, But again, personally, I don't take this risk next, he said. Get 50% off. Well, that's good. But I would add, get 50% off today. We talked about it at the beginning of the structure. Creating urgency in your ad is very important. Then we see the shortened link advocacy that he'd implicated the same line, and this is important because I have noticed that when we put two links in the description , this increases the clicks. It's a good thing when you are selling our product, but it might not be that efficient in other industries, so don't consider it as a general rule and Facebook. It's next, he adds, that the shipping is worldwide. So if someone is living in Thailand and he is interested in this product, he doesn't have to worry about shipping. So if he liked the product and can't afford it, he will buy it without hesitation. Since there is no shipping problem and notice the call to action that stays shop now and at the end, the advertiser ask the others to share this with someone who loves tennis. He ended it with a call to action. This will push people toe, take their friends or to share this post and terrorist groups, and this will definitely increase the organic Egx. Let's check another ed, and I want to show you something very interesting in this ad. For example, the advertisers trying to sell so splendid this a blender will prevent anything from sticking on the fence. - Look at the first sentence in this copy. Do you love cooking but hate when anything stick to the plan, He's focusing on pain, which is a very powerful marketing element. Nobody likes when food sticks on the pan. So the advertiser is using this sentence. Tell his audience that this gadget will solve a major problem that they are having. So don't hesitate to focus on pain. Also, I love when we you smiley in ads. You have to use them on social media, but not too much. Keep it simple. At school, I would show you the scrum extension that will help you use smiling easily and quickly. So you add this extension and then you can copy any smile If you loved and edit your text. You and one last thing always keep it simple, positive and fun. Remember, people are on Facebook to enjoy their time and not to say something boring or negative. I hope you enjoyed this lecture state one with me and let me in the next one. 13. Understand the facebook pixel : hi there, and welcome to this lecture. You know, these things alive, the things that change history, and we use them as a reference. So we say before this event and after this event, Well, Facebook pixel is one off these things in the history. Off marketing. You heard a lot about it. Everyone is talking about it, and now it's the right time to understand it and to know how you are going to use it in your business. Facebook pixel is the most important element in your business. Without a Facebook pixel, you can never make money with the drop shipping. That's why it's very important to understand what a pixel is and how it works. Installing the Facebook pixel in your website is exactly like installing surveillance cameras, system in your story, the fixing nose and the jesters, everything that happens on your website. The picture literally knows everything. Every time a person enters to website, the pixel will detect this. Every time a person gives you his email, the pixel will detect tallied. If you have a story and someone added an item to the card or in shape, check out or both an item or entered and left with doing nothing. The pixel will detect and register all that happens. It's freaking. I know Big Brother is watching you. Well, it might be freaking, but it will definitely help you. Since the pixel knows everything, it will help you boost your savings and your revenue. Let's say a person in shape check out but didn't buy you care. They target him on Facebook directly by your ad and you remind him that he forgot an item on his car. And you can't give him another opportunity off buying or if someone both from you, you can tag him with an ad showing him on other products with a discount, maybe. And you push him into buying again from you because Facebook pixel let you know what's happening on your website. There are plenty off possibilities off things that you could go toe booster Facebook ads and even see all of this in the days later. In this course, I hope you understood the function under importance off Facebook pixels. Through this lecture in the coming one, I will show you how to install this pixel in your upside and how to make sure it's installed and working fine. So stay tuned 14. How to install the Facebook Pixel on your Shopify Store: Hi there. And welcome to this small lectured in this more lecture I'm going to show you how to add your Facebook pics in your Shopify stores. So the first thing you should be doing is to head to add Manager had to go to your pixel section. We are going to create a new pixel for our story. So you go in here and you click on, create a vixen. You name your accent, pick any name you find relevant and below in here you can add your upside you had held. This is not mandatory. I'm not going to add my website. Your L If you want to add yours, it's OK. Do it so and I'm going to click and head. So my vixen is now being created. I'm going to give it a few seconds. If you are going to the soldier picks it manually. This is how you do it using these options. But we're not going to do that because Shopify gives us a simpler way to spoil our picture in our store. So we just have to close this window as we are going to our Shopify stores. Here you go toe online stores. You click on it, you goto preferences. So we're going back to Facebook and going to copy the idea off our picks in and we are going to face it on Shopify. So this is the idea, that pixel idea. We're going to copy this idea simply by clicking on it. And we are going toe based it on Shopify and this is it. You just have to save now your work and you have installed your picks in on your shopping five store to make sure that your picture is well installed on your store. There is a chrome extension that will help you do that. I'm going to show you how to add this crap extension to your browser and have to make sure your pixel is well installed stating with me. And don't forget to meet me in the next election. 15. Getting Familiar with the facebook ad manager dash: Hi there. And welcome to this lecture. In this lecture, we will get familiar with the Facebook ads. Dashboard, I know that you are frustrated and you are thinking that you are a beginner and that you don't know anything about Facebook ads, and you have no idea from where to start. You don't have enough time. You don't know from where to start to have many things to learn. And you are feeling frustrated. Well, I am happy to tell you that there is no need to worry because this course was built to save you. Any frustration starting from the basics upto the most advanced techniques. We will walk you step by step through the way. So no need to worry. The structure is only a small introduction. All that was you will see here will be discussed carefully and in details later through the scores. So relax and enjoy all what's coming. Hi. So, as I told you before in this lecture, we are going to get a little bit familiar with Facebook at Dashboard. Later, through this course, we are going to discuss and to talk about each one off the Facebook ads stools separately. So this lecture are only going toe a quick tour. The first thing you should know before starting with your Facebook account is that there are two kinds off Facebook ads accounts. There is the personal account. This account is directly related to your Facebook profile to Facebook. Personal from profile, and there is the business account. The business account is their account that you can't create. Where you can generate several picks is and you can generate several ad accounts. That's why if you have several stores and you want to run ads on the foot on different stores, it's better to have a business account. I highly recommend you not to work with your personal account, but to create a business account and creating a business account is very easy and very straightforward. You just have to go to Google and you have. You have to search for Facebook business nature like I did, and this is where you should be landing in here. You should be creating an account or logging in. I have already an account. That's where I'm going to log in. But for you you should create an account. It's very easy. Just a few clicks and you will be creating your business manager account. I'm going to log in to my account now, as you can see up here, I have two accounts. My personal ad account. I had my business account. This one I don't use. I all you was this one, my business account inside of my business account. I have several at accounts and I have link my page to this account. So inside a few business manager account, As I told you before, you can create several at a couch and can generate several boxes in order to create it. At that count, you just have to go to settings in here. So in this section, you can change and you can would rate everything related to business account starting by the users. Let's say you have a partner. You can add this partner to distance account. Here you have accounts. So if you want to link your Facebook pages to your ads account, you can do that in here and here you have the accounts you have. You can add a new other counts simply by clicking, clicking in here and here we have a staggering accounts. If you want to thank your instagram account. Your Facebook ad manager, I recommend you to rank order pages and you're all your instagram profile eyes to your business account. In this way, while you are running ads, it will be very easy to link the page to each. At here we have several different options, like payments and notifications and everything, guys. So let's go back now to our home page. Let's check the different options we have in here. It takes several seconds to load. So here you have the ads. Manager. This is the section that you will be using the most ad manager in here and the audiences in here. So let's go toe adventure in here. So in here you can pick which at account you won't work with. I have toe so that this one it's another count. But I don't you So I don't have any running campaign here. You can see all your campaign, the campaign that's thrilling now, or the campaigns that have stopped before Here you can see ordered that sets and here you can see all all your ads. Don't worry, if you are not getting the difference between these three rivers because later in this course we are going discussed deeply that the first between campaigns at sets and ads. And I'm going to show you how Teoh at June each one of them and how toe change everything setting and every detail related to each off these levels. So don't worry. For now, we're going to discuss these levels later through this course in details. So, uh, what else can you talk about? This here, He can, if you will do again. See you reports they proceed to add to that set. And if you want to change the columns easy here, you can simply add the columns you want from here like this. And hey, you can't pick what everyone to see. What are the options you want Toe Toby analyzing and Toby following and you can pick them also through this course, I'm going to show you what are the metrics that you should be taking care off with other metrics that you should be reading your columns toe? Get a good idea about your ads if they are profitable or not. So for now, don't worry about all these values. We're going to talk about the most important metrics you should be analyzing, and you should be adding to your at your columns in here. So I'm going to close this. If you want to start a new campaign, you just have to cricket on, create, and here you you would be choosing your campaign name. You're buying type campaign objectives. Here. You can create a new at set, and you can create a new Also, don't worry about any off this later. In this course, we're going to talk about how to create your campaign, have to choose your campaign objective, how to create your asset and how to junior exit and how to create your your ad and how to join your at. So let's me close that so and here you can filter what you are seeing. If you don't want to see everything, all your campaigns or your past and the present campaigns, you can, for example, go in here and choose only to see your active campaigns. Also, this applies to all on the other options. In here, it's very easy. You can only choose the things you want to see so in, he can search for a specific name on And that's why in this course in the future, I tend you many at many times to name your campaigns, your access and your ads in a way that makes sense. Because if you want to go back to your campaigns, that sets as maybe toe check something, it would be way is here toe. Act them through understandable aims through names toe through meaningful names. Here, you can choose your at your dates if you want to check the results. And this year, maybe in this month, maybe in the at last two months you can do it in here. Also, here you are going to use the audiences. Harry commanded everything related to audiences here. You can choose which accounts are working with. So if you have several at accounts, you can switch between them and here you can choose the agency s tomorrow to create if you're going to create custom audience, if you want to create, look at black audiences. But if you want to you to use any off your safety audiences here, you can use them also in here You can I see in the folders the difference audiences you have. So this course we're going to see how to create custom audiences from your Shopify clients list, and we're going also to see how to create efficient lookalike audiences. And how to you is this a smart Facebook tool toe? Make it as covert more and more. Also, if you go back in here, we can check the vixens. So in he Erica, set up your pixel. If you don't have already won or if you have one, you can check your fixes results through this course. I'm going to show you how to generate your first pixel and how to add it to store. I'm also going to tell you what is Facebook picture and why it's very important for your business and why to be a successful and drop shipping and recovers its men battery to have a Facebook pixel installed on your story. I hope you enjoyed this quick tour around the Facebook ads manager account in the coming lectures. We are going to go deep in each of these tools. So if you are feeling that many things are very new to you or that they are complicated, please do not worry. I'm going to walk you step by step through how to use the Facebook adds manager in the best way to make your ads covert more and to save you money and to help you succeeding. So stay tuned with me and watch all the coming lectures carefully. Take good attention and not miss any lecture. Don't miss any, will it? The amount of information you would be learning through the coming lectures will surprise you station with me and let's me that. 16. Which Campaign objectives to choose ?: Hi, everyone. And welcome to this lecture as I promised you before. In this lecture, I will be taking you deeper into the Facebook eggs campaign objectives. So let's go now to Facebook as manager and let's click on Create New Company. The first thing Facebook will ask you to do is the truth. The objective Off your campaign. Many people read the step lightly. They pick any objective and move on. Well, this is a very bad thing to do, because if you choose a bad objective, you could end up throwing money in the garbage. And if you choose the right one, you can end up making a lot of money. In this lecture, we've been discovered the different main objectives off a Facebook ad campaign, and I will show you the difference between all these objectives and tell you which one is the best for your in commerce business. Object of number one brand awareness. The simplest translation off this objective is increased the otherness off your brand by reaching people who are more likely to be interested in it. If you want to establish a brand, this objective is beneficial for you. But if you are beginning and drop shipping and e commerce. This is not the right objective for you. Well, yeah. You can always create a small $10 campaign to market your store in front of your potential customers. It will not hurt, but it will not bring you save objective number to reach the simplest translation off. This objective is sure you're back to the maximum number off people. This objective is not designed for e commerce. We don't want to show our at maximum number off people we want to make sense. A campaign with this objective will cost you a lot. Facebook charged you for each 1000 impressions. So the more you show your ad to people, the more you pay. As I told you in a previous lecture, drop shipping is about putting the right product in front off the right person. So if we want to make sense, we don't want to reach a huge number of different what we want us. That is to reach people who are interested in our product and who are willing to buy. If you have some peace off news spread their each objective might be good for you, but this is not our case. No object. The number three traffic, the simplest translations off this objective is said, more people a destination on the office, such as a website and app or Emma Singer conversation. If you choose traffic as an objective, Facebook will send a lot of traffic to restore at the first side. This might look interesting, but let's big, deeper when you pick this objective. Facebook will search in his directory for people who like to click on it, and we'll show you add in front of them. Well, don't be surprised at the and that's what you asked Facebook to do. You asked Facebook to give you traffic, but this is not what you want, right, because we all know that people who click on ads will not necessarily buy your product. So targeting people that click on your links is not the most optimized options. The traffic humans is the one that clicks on ads, then buys your product objective Number four engagement. The simplest translation off this objective is get more force engagements. Page likes event response or off. Replace if you use the engagement objective Facebook, we show you active people who particulary engaged a lot with content. This means that Facebook will show it to people who, like ads, right Commons, share content and take their friends Well, yeah, with the super cool we all need and want engagements on our s. Well, don't be surprised. Now, when I tell you that this is not true, we want more engagement, right? But we want engagement from different rules, really by people who usually engage with ads are not necessarily buyers. So this objective is not the optimal objective and this will not bring you nasty States, however, sometimes use this objective in some off our campaigns. We use us when our objective is to get social group. We spend $20 in order to get likes and comments and chairs some off our heads because we know the social proof will definitely increase the value of old products and increased convergence. You can also use this objective to test your product. So if you set up a campaign with engagement objective for three days and you spend $10 per day and you've got four say's than your product might be a winner, don't expect this objective to bring you direct days because when you ask Facebook for engagement, Facebook will give you engagement, not safe. Objective Number five Li generation The simplest translation off this objective is collecting your viewers email. We will not explore regeneration now because it's not what we are off course. It's better if we can collect a maze and start marketing to our store using any mail marketing system. However, this is not our goal for now. Now we are not optimizing our complains to generate kids because our aim is to make safe, objective number six conversion. The simplest translation off this objective is Dr Valuable Action on your upside in your app or in messenger pay attention. Conversion objective helps to drive valuable actions on your website. And what are the valuable actions on your sore? What are the actions you want people to do on your story? Well, I'm quite sure you want people to act card and then to purchase. If you choose this objective, Facebook will up the minds your campaign to target people who do valuable actions on websites, and that is exactly what you want. So to sum everything up for drop shipping and e commerce, we would always go for a conversion objective. But if you prefer to do something else, you can begin an ad campaign with engagement objective to get some social truth and then move later to conversion. In the coming lectures, I will show you how to do this. I know you might think simple. Well, it's not. So don't rush out your ex manager now and started campaign. Stay with me. You have so much to learn through the coming lectures, things that you might think are simple when in reality they are the reasons why some people massive Facebook ads and excel while other states I hope you enjoyed the structure in the next one. We will big, deeper in the exit level and you will learn new awesome things. 17. How to choose the best conversion event and daily budget - 1: Hello there. And welcome to this new section after choosing the right objective for your Facebook s campaign. Now it's the time to dig deeper into the exact level. We will start by giving a name toe the outset. You can choose the name you want in our case. Let's call it at set one. When you are running your ads. When you finish this whole course first try to be organized. Name your assets in a way that makes sense. So if you are running the front at set for each country, include the country name in your at set name. The more organized you are, the more working with Facebook ads. Dashboard would be easier, so as discussed before we will choose conversion as the objective off our campaign. However, this doesn't mean that our ads are optimized. Toe. Get the conversions. We want you still here toe. Tell Facebook wits conversion event. You want to get more off when you select a specific convergent event to optimize for Facebook will show your ads to people in your urges who are likely to complete that specific event. So if you want your others to view the content off your store. You just have to select view content and Facebook will do his optimization to get you more content of you. Facebook will work as follow. Facebook will put your ad in front off people who usually click on ads similar two years. When your head get more clicks, Facebook will analyze the people who clicked on your end that go and search within your audience. For people who are similar to the ones that click this way, Facebook will be optimizing toe get you maximums content of you If you choose purchase as your converted event, then every time someone completes a purchase on your website, Facebook will collect this data and takes not off who that person waas. As more people purchase, Facebook builds up more and more data about the people that are purchasing Facebook then will search within your audience for similar people, toe the one who already both and show your ad in front of them. Facebook is constantly learning and adjusting its algorithm to show your ads toe people who are also likely to purchase. The more purchases you have, the more that Facebook will have. The more Facebook will be able to optimize, and the more your ad will perform better when picking your at that conversion event. There are three strategies that you can work with, and I will be explaining all of them clearly in this lecture strategy Number one purchase event. So when you are operating as a drop shipper, the best options to begin with seems to be purchased. Event. This seems easy, right? I will pickle version as my campaign objectives and purchase as my except conversion event at my abs will skyrocket. Well, unfortunately, this is not enough. There is something very important that many people are not our off. And I bet if you have tried working with Facebook as before, and I think this waas one off the reasons. So are you curious to know what I'm talking about? Well, Facebook states clearly that at a minimum, you're set needs to be getting 15 to 25 off the conversions. It's optimized for burn week to have a chance at success. 15 to 25 is only a bare minimum, 5100 is ideas. So if you optimize for purchase and you didn't make at least 25 purchases in one week, then you don't have a chance to succeed because Facebook needs data. Facebook needs to know what kind of people are buying from you in order to be able to optimize your ad and show it to people who are more likely to buy from you. So if you are the mice for purchase, you need tohave. A minimum 25 purchases bird week so Facebook can optimize well the ad and give it maximum chance to succeed. So if you go with $5 at per day for one week with picks it up the minds on purchase, it would be extremely difficult to make these 25 purchases unless you are a genius or your product is extremely powerful. If you want to go with purchased directly, you have to put a budget on it. Let's take an example. Let's say you are selling a product, and the original price off this product is $5 by original price. I need the price are paying for your supplier so you want to sell this product for $25 so your margin is $20 so if you want to have 25 days per week and you have $20 margin for purchase. Then we have 25 by 20 equals $500 profit Burbey, which means that you can spend up to $500 on your ass per week and stay on the safe side. What I mean is, if you spent less than $500 to get these 25 days, you are still profitable. However, you are not sure that you will get this 25 days at the end of the week. So you might be risking all the $500. So what to do? Went risk is always there, and unless you are willing to take the risk, you will never succeed. But in this master class, we intend to teach you how to minimize your and how to do things that I weigh so you can get into the highest probability off succeeding. So what I recommend you to do is $500 per week is a little bit more than $70 per day off at spent. You take these $70 divided by two, which gives you $35 per day. I don't command you toe put a $35 budget per day for three days and see how many saves you get. If you're Cosper, purchase is less than $20 which is rule margin. Then it's good you can stay in your ad, then $100 per day in order together 25 days per week unit. If you're Cosper, purchase is more than $20. You need to reconsider your ad or your product, so to sum it up, if you want to go with a first event, you have to put some budget in your ads in order to get a minimum off 25 days per week. So what you should do first is to calculate the margin and multiply it by 25. The number you get. You will divided by seven to know your daily, but it But since we are not sure that will be making these 25 days at the end of the week, we will minimize our risks, and we will divide this number by two, and you will use it for our daily budget. It's after three days. Your ad is profitable. Then you must apply this daily budget by three in order to get these 25 states it's after three days. You are not profitable. Then you should analyse the numbers, and if they are bad, you should cut the set. Let's take another example. If your product cost $10 you sell it for $20 so the margin is $10 you must apply it by 25. It will give you $250. Then we divided by seven and we'll get something near $36 and then we divided by two. So our daily budget is $18. We try it for three days, so the total is three by 18 equals $54. Add spent. So if you made six days or more, it means you made more than $60 off profit. Since your margin is $10 it means you are profitable, since you only stand $54. In this case, you will multiply your daily expand Bisley for the four days left in this week to try to get your 25 days needed, F Means would operate on $54 per day for the last four days. If you get to 25 days or more, then your ad has a chance to success. Well, I understand this is a lot of risk and money for many off you When you are starting out. Most probably your website is not very well. Optimize your echo peas, your photos, and maybe your products are not very well chosen. So if you are beginning, I don't recommend you to begin on purchase directly. I only recommend it for people that have a little bit off experience. 18. How to choose the best conversion event and daily budget - 2: now, after finishing up with a strategy number one, Let's move on to stategy number to call version event before you want. You need to keep in mind that this rule off you should sell lacked a conversion event that's being completed at least 15 to 25 times a week is applicable. Toe all conversion events. Let's talk about you content. The price that will cost you to make someone see your Web site depends on a lot of factors , especially the country you are targeting. But usually it's between $0.2.1 dollars. If you are getting a price for click more than $1 you should review your campaign unless you are an expert selling high ticket items like cars, for example, in this case, that click might cost you much more, so let's cool so there that the average cost per view content is 50 cents, So now it's much easier to get minimum 25 page views per week. So if every page of you costs you 50 cents in order to get 50 page views, you need to consider a budget off $25 per week, which means less than four donors per day. And because the cost is very limited and small, I recommend you to get more than 50 page of use and go with 7 to $10 budget per day. After one week, you will definitely get more than 50 page views, and Facebook will have data to use it in order to optimize you that, let's say, after one week you have 120 klicks, 27 at the card and five purchases. Now we can see that you had more than 25 card. This means now we can move the pixel conversion from you content toe Acto card or create another, except with conversion event as at the car. If you didn't get 25 at two card, you should still invest some budget in the view content in order to get more than 25 at a car in a week in order to be able to start optimizing for add to cart. So now let's say you are optimizing for a car and after one week, let's suppose you had 249 clicks, 67 at the card and 33 purchases. Now you have more than 25 purchases in one week, and you could start optimizing for purchase. So let's sum up everything. Begin with a view content. Once you get more than 25 ideally 50 at the card, you can start optimizing for at the car. And once you have 25 purchases ideally 50 purchases, you start optimizing for purchase. So now, after finishing up strategy number two, let's move on to stategy number three. The engagement objective. That strategy I will teach you now is also very powerful, especially when the targeting off your audience is difficult. So the strategy consists by first picking an engagement objective and then by choosing a large mergers, let's say one million person or more. So why I start with an engagement objective? Well, because engagement is much less expensive than conversion because there is less competition , and when you have a large audience, it's better to target them with engagement. First, with engagement objective, you can show your ad too much more people with the same budget. So, first, to put a daily budget equal to your march in, let's say, $20 per day for three days after one day. If you're price per click is more than one daughter. You should kill the ad and try another copy or another image or video. So let's say you got six thousands view videos off your product after three days. And let's assume there are 1500 people who so more than 50% off the video, it means there are 1500 persons interested somehow in your product. You create an audience out off these 1500 persons. I will show you later how to create a new urgency out off people who watched a certain percentage off your video. Then you keep on that set, and this time you choose conversion as the objective and you target again those 1500 people using one off the two strategies. I thought you at the beginning off this lecture, and now you have a great chance to make massive states because you are targeting people who are interested somehow in your product. If you had a beginning with a low budget, this strategy could be very good. I know you are overwhelmed with all these information. That's why I recommend you to see this video again. If there is something not clear. So to sum, everything. If you have some experience and you have a budget, go with purchase and apply the first method I showed you in the structure. If you are a beginner, who the small budget go step by step view content first, then Acto card and then purchase. Or you can start with an engagement objective and then target people interested in your product again by using a conversion event. But always remember, there are no set rules with Facebook advertising. It's important to test different options and see what works best for you. All the strategies I give you our strategist that work for me. Hope you enjoyed this lecture. See you in the next one, where we'll go in depth in the exact level. 19. How to choose the Ad Schedule: Hi there. In this small lecture, we will talk about ad schedule. Let's imagine that it's 3 p.m. And you decided to launch a campaign. So you start preparing everything the audience, the picture that videos ex cetera. And at six PM, you are ready to launch. And let's suppose we decided to begin with a budget off $20 per day. If you say to Facebook to stand $20 per day, then he will spend $20 per day. So if you lounge the campaign at six PM, Facebook will have six hours to stand these $20 the next day he will have 24 hours to spend the entire, but it and this will damage the optimization off you. The best thing to do is to start your ad at midnight at 12 p.m. Exactly, because if you don't do this, Facebook will spend your budget quickly in a couple of hours. Now, if you have a supermodel product, it will still make say's whenever you launch your ads. But in order to get better optimization, the best way is to begin admit nights 20. Best tactics to choose your target audience - 1: hi there, and welcome to this lecture. Targeting the right audience is the number one key off success in any marketing plan. So in this section, we are going to explore urges and we are going to see together how to tell Facebook toe which people he should show your heads while setting up your ex set and shooting your ideals. You will be taking several decisions, and we are going to show you how to make these decisions in the best way possible. The first decision you should be taking is in which countries you want to say. In order to maximize yourselves off success, you have to sell to countries in which people actually buy online and stand there money or line. So here is a list off top online standards by country threat to the country in this list that you know it's cultured and its restrictions that most the more you are familiar with the audience you are targeting, the more you can address this others easier. Now, after choosing the country, you want to market our product and we have four important options and to know how to deal with them, you have to ask and answer the following questions. So you have chosen new location back. Do you want to target everyone in this location, including tourists who are visiting this country for one week and might not speak the language of this country? Most probably know if you are targeting French people, you are most probably interested in targeting people who live in France. You don't want to risk from all over the world to see your ads, especially if it's written in French. So in this case you don't choose everyone in this location. But you choose people who live in France. So with the same logic. If you are targeting tourists to sell them some tourist gadgets, then you have to target people who were recently in this location. In most of the cases, in equal mercy and drop shipping, we target people who live in the locations we are targeting. Let's will now to see age and sex, but before choosing which aged and which sex target. Let's suppose that you are targeting people who are practicing yoga to sell them yoga grudges. Let's go together, toe others insights and shoes. The United States as a country and you will type yoga in the interests. And because your ad is written in English, you should choose English as the language. And I will tell you in a tin why this is very important. We can see directly that there is 40 to 45 million people interested in yoga in the U. S. A. Which is a very good number, and we can also see that 75% off these people. Odd woman. So when we choose the Sex and Facebook, it's better to begin with women off course. We will not forget about men. But when we are choosing our first audience, we are maximizing our chances. So that's why we choose Woman concerning age is also here. Received that ages between 25 54 are the most concerned in yoga. So using the audience inside tool, we choose to target women aged between 25 64. Concerning languages. It's very important to truth, the languages you need to target. I'm going to give you an example on how choosing the wrong language can reflect that the on your head, my friend is living in Switzerland, and in Switzerland, a part of citizens speaks French. Another part speaks German. My family only speaks French and he keeps seeing ads on his new speed in German. So by showing these ads, my friend, the advertising is definitely standing. Move this money because he's not specifying the language. I recommend you to always choose the language in which the attacks certain is the next lecture. I will show you how to do the take targeting. So hit the next button. Admit me there because in the next lecture you will learn tons off awesome new information . 21. Best tactics to choose your target audience - 2: hi there, and welcome to the structure. This lecture is one of the most important lectures in this master class. So pay super attention and before explaining to you my targeting techniques, it's very important to understand that the difference between and and or if you say to Facebook, I want to target married people or people who practice sugar. Facebook will go and show your ad to singing people who practice yoga or to marry people who don't practice yoga or to marry people who practice yoga. So the A Ownby A without B or B without a or A and B together. But if you say to Facebook that you want to target married people as people who practice yoga, it means that you are searching for people who are married and the practice yoga at the same time. So Facebook will only target people that sets five both conditions, and it's very important to understand this. Imagine you want to sell high ticket items to reach people. Let's say Ah, high and piano. Then you will target people interested in piano and people who earn more than $100,000 per year. In this case, Facebook we show you. Add only two people interested in piano and earning more than 100,000 daughters through here. Now that you have understand the difference between and and or let's go to Facebook and let's explore what we find in the details targeting section they were graphic in this section. You tell Facebook, which is schools your audience accent what they do for work. Are they single, married or engaged with revenue? Do they make what life events are they passing through? Are they new parents or maybe friends for newlyweds? Or maybe, are they celebrating their birthday suit? Under education, you can't choose your assistance education level. So if you want, for example, to sell a backpack, you can target people who are in high school or in grade school. You can also target people based on their feet off study. The school they went toe the year they graduated on. These would be super helpful. If you are running a print on demand business under financial, you can target people based on their income. So if you are selling ah, high ticket products you can issue would you are addressing people who have enough money to buy it. Under life events, you can target people based on the important events on their life or on the lives off their friends. You can target people who have at university school like you can't targets man who have their marriage. Universities within the next 30 days educate offer them to buy gifts for their beloved wives. Oh, you can target people who are away from their families and from their hometown, And maybe you can try to sell them at digital frame for their family photos or whatever product related to their current states. You can also target people based on the date off birth by month, very helpful for someone who sells gadgets with the months he related. Or you can target people based on the events in their friend's life, and you can offer them to buy gifts based on these events. You can target people who have a friend birthday and 10 days and try to sell them your product as a gift for their friends. But you can also target people who are in a long distance relationship or people who newly got engaged or got married, and people who recently moved on. If you have a store that says Children and babies related products. You can target parents based on their kids ages. You can also target people based on the relationship status or based on their work, or maybe based on their employer interests. With this section, you can target people specifically interested in a subject related to your product so you can target people based on their interest that activities on the page they like. For example, you can't started people interested in a famous yoga guru, and you can sell them your yoga product related American Target People interested in cooking and you can't sell them your kitchen accessories products for you can target people who are interested in basketball and sell them products like this one. This section is super clear and easy to be used. Let's say I want to sell this book like I can go here and tell Facebook to target people interested in reading. People who read will usually like reading related pages. Facebook collects this data, and when you ask Facebook target readers, Facebook will target them based on the data collected behaviours. I like a precise interest. Behaviours allow you to target people by purchase, history, intent and more. You can tie people based on their classifications as wires. So if you are selling a high kick it product, you can be sure that you are advertising for people who might actually buy your product. And these people are the ones who preferred high value goods. Here, for example, you can target people who, both on Facebook in the last 30 days or 90 days. People who already paid money buying from ads on Facebook are more likely to repeat the same act and by again. For example, if you have drop shipping a technology related to product, you can use this option. Target your potential customers, and you can't exclude people who own all cell phones or all operating assistance. And if you are standing cell phone covers, you can target people raise on the phone they own. Also, you can target people who have been owning the same cell phone for more than two years and offer them to buy a new phone. Or you can target new phone owners and offer them a special accessory or cover for that phone, and you can also target people who are currently traveling or planning their next trip, or people who are repetitive travelers and you can sell them products that might be problems over for them like this one. And one of the most important features we find here is the ability to target Facebook most engaged shoppers, and these are the people who click the most on the bottom by now on Facebook ads. 22. Best tactics to choose your target audience - 3: now, after getting a little bit familiar with Facebook Targeting, let's take an example and let's work on it deeply. Let's suppose you are selling golf equipment, so you need to target Girl for players. So the first thing I would do is to draw a table like this one. Now I need to search for gold for players. If you are familiar with gold a little bit, you would know the name Tiger Woods. He's one off the most famous girls players. What most advertisers will just do is to go to Facebook and target Tiger Woods. And this is a huge mistake because if you say to Facebook to target people interested in Tiger Woods, these people might be just fans who watched goal and not necessarily play goal. Or they might be tightened Woods fans only. So you have to choose a golfer player that's less known than Tiger Woods. That's why we are going to Google and we are going to type girls player and see what you will find. So here we have the official girl franking page. Let's check. What do we have here? So we are searching for not too famous girls players But also we need known goal for players to be able to target them on Facebook because if it shoes and unknown one, we are not going to be able to target him on Facebook. So we need a player in the middle, someone famous enough to be within Facebook interest, but not too famous so anyone will know him. So we are going to try some of these names and see how many people are interested in them. So I'm going to start with this one. I'm going to copy the name and I'm going to base it in here and Facebook audience insides. And here we notice that we have 300 K off 350 K off people interested in this name. So we're going to keep this player and I'm going to try a different one. Let's try this one, for example. Here we have a smaller audience off 80 Kato 90 k But it's OK. I'm going to keep this name also. Now I'm going to try a different one. Here we have an audience off 100 Kate, 150 k Also a good Adele's. You can search for names with bigger audience if you want, but this audience is fine with me. I'm going to remove it on going toe. Try a different one like this one, for example. You can try any names you want. It's up to you. I'm going to base it in here. Here we have a larger audience off 500 K to 600 k and I'm going to keep it. So now we have the names off our four players and we are going to write them inside of our table. So now, after having all these names, we are going to create our first others. And we are going to tell Facebook to target people interested in golf and in that least one off the other players we have put in this statement. This is what we call flags targeting when we use the end condition. And that's how we have narrowed our targeting. A person that's interested in gold and in at least one off our players is more likely to be a golf player When someone who's only interested in Tiger Woods mattering your audience is very important because in this way you can make sure that you are targeting the right audience. We can also go to behavior and truth engaged shoppers. Facebook knows who are the people who shop online the most, So why not targeting them? - You can also play around and to create different audiences. For example, you can create a nudge is composed off people who are interested in Tiger Woods, people who are interested in girls and people who are also interested in at least one off our four players. There are many options that you can work with. That's why it's very important to create several audiences, toe test them and to choose the best one for you. Now let's move on to golf magazines and let's stop on Google Top Girls magazines and USA. Let's try each one off these magazines on Facebook insights and see what numbers we will get. So we will start by Golf Digest. This one has 1.5 million persons, which is a great number. Let's move to Golf magazine. This one has 300 50 K 400 k which is also a very good number. Let's try the 3rd 1 golf course. Architectural. Well, this one is not on Facebook inside, so we are going to skip it for Gold Feet magazine. We have 250 K to 300 k which is also a good number, so we are going to keep it. So now I can create a flax targeting Hodgins composed off people who are interested in Golf Digest and people interested in at least one off the other magazines. And they are also engaged shoppers, the same thing you will be doing for golf stores, golf books and girls clubs. Using this method, you will be having between 5 to 10 audiences between 100 k toe 500 k persons. You can also use this to exclude a certain type of people, which is also a very important option. For example, you can exclude people with G connection because if their connection this sport, they will be having problems toe access your content and do the conversion action desire. You can also exclude all their devices and operating systems. If someone has a very old phone, it will not be easy for him to go to a store and make a purchase. So in order to reduce we're spending, it's better to exclude these people unless you are advertising for them in order to sell them a new phone. You can also exclude Facebook pages admits. So in this way your competitors will not be able to see your debts. Also, here you have the connection section. For example, you can choose to target only people who already liked your page. You can target the friends off people like in your page, or you can exclude people who like your page. The audience section is extremely important for your business. Choosing the right agents and putting time and effort in this section will definitely help you boost yourselves. That's why I recommend you to take your time understanding at mastering destruction. That's how you would be able to know which targeting could be the most relevant to you and your store toe practice detail targeting. And to make sure you understand that, well, I want you to do the following exercise and to send me your details targetting plan either to my Facebook profile or to my teammates like their sizes. Create a detail targeting plan for a cat accessory products. What you should be doing is the following first create your own table off interests to test each name you at your table before adding it on Facebook. Audience insights and make sure it's there and has a good allegiance. Three. Play around with Facebook detail, targeting options, including and excluding things, and try to be creative for sending your details Targeting table along with your proposed audiences. I will check your answers and help you master detail targeting. So please do not hesitate to contact me on Facebook or on my image. I hope the structure of the previous one will help you understand well, the detail targeting for your audience. If something is still unclear, I recommend you to rewatch these two lectures again. Stay tuned with me and let's meet in the next lecture. 23. The Marketing Strategy that you should be adopting in parallels with Facebook ads: Hello there and welcome to this lecture. No matter at which stage of business is driving more traffic to your store, is always one of your most important goals. Well, yeah, surely you should never bring any traffic. You should always bring people who are interested in your niche and who might end up becoming your loyal customers. So how do you bring traffic to your store? Well, apart from doing Facebook ads or any other type of paid ads and from using social media influencers. Working on your SEO is one of the best marketing strategies that you can adopt. Let me explain this further. Seo stands for search engines optimizations. In other words, it's about optimizing you'd stored. So it shows when people search on Google for related keywords, Let's say you have a store that sells travel mugs. And let's say that when someone types this keyword on Google, you'll store shows at their first results. This keyword is searched around 40,800 times per month in the USA. And I'm not talking about the worldwide search volume here, only in the USA. So now imagine that 10% of people who typed travel mugs clicked on new link in Google page results and visited due to store. This means 1400, 80 visits per month for free. Now, imagine that your conversion rate is 2%, which is not a very awesome conversion rate. It's a very average conversion rate. So with a conversion rate of 2%, this would mean 30 new purchases burn month. The higher your conversion rate is, and the higher your customer ID card value is, the more money you will make. And guess what? All of this, just because your store rank for one keyword. Now imagine rating for multiple keywords and do the math. Many people think that getting free traffic from Google is a fantasy and that it is impossible to make it. Others think that SEO is a super simple procedure that only requires including some relevant keywords here and there. Well, optimizing your store for SEO is not a job. You do a likely or without the prior knowledge, because unless you know exactly what you are doing, there is a greater probability that you will be losing your time and energy without getting results. But at the same time, this doesn't mean that it is a fantasy. Seo is a long-term procedure that needs time and effort, but it is totally worth it because it has the highest return on investment compared to any other e-commerce marketing strategies. And because when you optimized for SEO, you wouldn't need months before starting to see the results of your work. Many people think that it's not effective, but this is not true. Optimizing Bootstrap for SEO will not only drive more traffic to stored, it will also help you to enforce your brand. Everything we do to optimize your store for SEO helps you to increase your brand awareness to make your store more professional, and to provide a better user experience. Amongst tons and tons of other things. As much as i value Facebook ads and find them essentially to scale your business and says, I value SEO and the importance of optimizing good facade to rank higher on booger. Specially if you are on a tight budget and, or you look at your business as a long term business. To help you mastered SEO and to show you how to optimize your store and what the strategies to adopt in order to get higher ranks on Google. I have prepared for you and SEO full master class for e-commerce Shopify stores. This master class gives you step-by-step guides to follow and shows you exactly what you should do. Everything if explained in details and examples. In this course, you will learn everything related to SEO for e-commerce stores. Starting from the basic strategies up to the most advanced ones. To get access to this course, you just have to click on that link. You will find in that description of this course, or you have to go to my profile and check out this course. So click on the link, sack MySQL master class Android, and let's start to optimize your store for SEO together. Thank you and see you in the next lecture. 24. Optimazation and delivery - 1: Hello there and welcome to the structure in this election on the coming ones, we will talk about optimization and delivery section at the exact level. This section is a big big. That's why we have divided it over several lectures. This way, it would be easier for you to understand all what's in here. He towards the optimization for ad delivery. If you choose conversion as a campaign objective, then he will be choosing between these options co virgins, lending page views, link clicks, impressions and they unique reach. So which one? Two tours? In order to get the best results for drop shipping and commerce As a general rule, I recommend you always like the options that's most closely alive with your top level goal . In our case, it would be definitely conversion. You should know that Facebook do not show your eggs toe all your audience in your audience . There is a segment off people who are more likely to click on it. There is a segment off people who are more likely to commit or likely company, and there is a segment who is more likely took over, and there is also a segment who does nothing. When you choose conversion, Facebook will show you add toe people who are most likely to covert, and this will give you the best reasons. Let's move to the second option, which is the conversion window. It's a very important section, so get your pen and paper and start taking notes. Here you have four options you have one day after clicking seven days after clicking one day after clicking or viewing seven days after clicking or one day after viewing. I know all of them seems difficult, and you are wandering now. What's that? My head is spinning. Well, take a deal. Press at Countdown. We made this day and animated course to save you any frustration. What you are feeling now as hard and complicated will be crystal clear at the end of this lecture and the coming Once. We will start by reading what Facebook tells us about Cole version window. Select the amount of time it typically takes for someone to complete a valuable action conversion. After clicking or doing your head, we use that generated using this time frame to optimize at delivery. For example, if your conversion window is one day will optimize by using that from conversions that a cured within one day from someone interacting with your to find out which conversion window is best for you. Ask yourself this question well, so I expect a person to complete a purchase. To make things easier, I'm going to give you a real example. Let's consider that you are selling high ticket items. Let's say you are selling computers at $1000 a person waiting for his train to arrive. So your ad on his mobile he likes that you actually click on went to the website. Most probably he will not buy directly. He will think of it. He will check out the features of the P C. You are selling and maybe, just maybe, he will add it to his car. Then he would close your website because the train came and it's time to leave. The next day, he went to his office and did some research about the computer he saw. And after three days while sitting with his wife, he saw your ad a game and remembered that he needs EPC. He discussed this matter with his wife. I decided to pull up with the credit card and buy it. In this case, the purchase conversion happened four days after clicking that if you think that this scenario might happen often with what you are selling and your are just might need a couple of days after clicking on your ad to take the decision toe by then, you should choose a seven days conversion window after clicking. Because if you choose a conversion window a fun day after the click, then Facebook will not attribute the same to the click that happened. They zero because the purchase happened outside the core version window. And this is a very important doctor we need in order to electric Look knows which type off people are more likely to convert. So if the purchase happened after four days and we chose a one decor version window, we are telling Facebook toe not count this purchase and his optimization. So imagine that the majority off people buys your product after three days. All these days will not be taking into account for optimization, and Facebook will not attribute the safe or the click. Facebook will consider that the same happened by coincidence, and it's not related to the click that the customer did on your Facebook will not as them as doctor and will not be using them for optimization. And this is extremely important because Facebook has taken into account this doctor off your buyers. Facebook would be able to search for people who are similar to your buyers and try to sell them by telling Facebook to consider one day conversion window. You are telling Facebook that the majority off your sees conversions happen in the same day people click on the add, and anything's conversion that happens outside this window is just a coincidence. So in this case, you will lose that. That's why if you think that your audience will take a couple of days to buy after clicking on your eggs, then it's better to choose a seven days conversion window. Let's consider another sinner you where you are selling a $7 brother. Honestly, a $7 product doesn't require three days off thinking before buying. If something costs $7 most probably a person will take a buying decision directly in the minutes or hours after clicking either to buy or not. If you expect the majority off people to buy the same day after clicking, Then you should choose a one day called version window. Some people try to outsmart table by putting a perversion window off seven days thinking that this way Facebook will gather all the doctor possible. Well, this is not something I recommend you do, because this might cause your travels in your ads and let me explain one if all the purchases are supposed to happen after one day after clicking and if someone both after five days due to a coincidence and not because you saw you at Facebook will adjust it this by it, even though he didn't buy because off your ad and this might you on the optimization off your ad because Facebook collected 11. Besides, if someone saw your ad and he didn't buy in the 1st 24 hours after clicking, then Facebook will. CASS fired him as a non buyer, and Facebook will try to avoid putting good ad in front off people like him. But if you choose a seven day conversion window while expecting that the majority off your saves will happen in the first day, then if someone clicked on the ad and didn't buy Facebook will still continue to optimize and try to sell this person, which will cost you a lot because Facebook will be trying to sell people who are not interested. So let me sum up everything I know. You might be a little bit over well with all these information. If you think that the buying cycle off your products seven day, then you choose a conversion window off seven days. If you expect people to buy your product within one day, then we choose a conversion window off one day. And if you don't know exactly, all you have to do is to split test. You don't to add sets with two different conversion windows, and you see which one performs back for me. I usually sell items between $30.500 dollars, so in 90% of the cases, I use a seven days conversion windows. Well, it remains one decision to make, and this decision is between two options. Should we choose seven days after clicking or seven days after clicking, or one day after ad viewing? If you think that people might be interested to buy your product after one day off doing your ad or buy it within seven days after clicking, then you should be considering this option. Let me give you an example. Let's say added, that is putting an ad on Facebook to sell their new shoes. People might see the ad on Facebook as they can go toe under store without even clicking on the Facebook head and by the shoes in the same day. If you think that this scenario could happen with you, that one off your customers just after seeing your ad ghost your store without clicking on your ad and buys your product, then you should consider choosing the seven days after clicking or one day after viewing option. But it's not easy to answer this question. So that's why, in order to choose which one is better, you have to split, test and figure out which one is to really better for you. Well, in order to not complicate your life, if you are beginning, you can begin with seven days after clicking or one day after ad viewing stated with me, and let's meet in the next lecture where we are going also to talk about optimization and add delivery 25. Optimazation and delivery - 2: Now we talk about cost controls, which is optional. If you want to use this option, you have to precise on average cost by conversion, which means the average amount of money you are willing to pay in order to reach the conversion event to pick while building your let's take an example. If you're product costs you $7 you are selling it for $21 it means that your margin is 2117 equals $14. This means if you spend less than $14 to make us say you are profitable. So if you conversion events is purchased, you can take a look to optimize the ad in order to obtain a purchase in less than $15 Basically, then tried to make one purchase with less than $14 this is what she called manual. Let's talk more about it Face. This is viewed as the election former. When you are creating a new campaign, you are joining a huge worldwide oxen. You will be competing with hundreds off thousands of advertisers. Facebook will drive 65 every advertiser space for advertisements is limited. Sometimes Facebook won't be able to fulfill all the requests. When this happens, the highest bidders will get the most placements. That's why the course that he spent to reach a user will depend at least partly on the bed that you make to reach that. Choose it in other terms, if you are selling a product related to gold, and there are a lot of people that are selling toe people passionate in gold the price Facebook will charge you with Yankees. In most cases, Facebook automates bits. This is the default option. Advertisers often complaints about cost stability. Some of them want to control that cost for a certain type off conversion. So that's why Facebook allowed value. LBD advertisers can choose toe manually, but in a letter to better control their cost. The primary goal off a manual bit is to get cost with purchase or any other desired action statement. Let's big secret. Let's support has to sports display ads, and there are three advertisers bidding. We estimate that the only defend by their bets the reality is much more complicated than this example. But it will help you understand advertising a bits for $0.4 advertise would be bits $40.7 advertisers see bits for $5. If we have only two sports than more support Lee Advertising A will get very few impressions. Advertising be will get a good amount off impressions at a price somewhere between little $ dollars. And advertisers see will most probably get more impressions. Enterprise just slightly above the price paid by advertising. Big advertise. Chrissy will never pay a price close to $5. He will only pay the least amount necessary to be advertising. There are two important takeaways here. First, if you talked a bit to know your campaign, my not get the exposure it deserves and you want to reach your goals. Two. Don't worry about bidding on a high amount. You would still end up paying the lowest amount possible in the auction to get your ads. Let me tell you now about the strategy I used for manual bidding. In this case, I choose to optimize for purchase. The first thing I do is to calculate my margin. I know I keep repeating this during this course because it's very important for you to know your numbers the margin is that the finish between your selling price and the course of your product? If you are selling a product that $50 it's costing $26 it means that your margin is $50 minus $26 equals $24. What I would do is to divide this margin by four. So 24/4. It's $6 and I create a first accept and true $6 for manual building. And then I create another except, but this time I double that it it means I would be using a bit off $12. Next, I would create 1/3 except, but this time I will repent of it, so I would choose a bit off $18. As then, I will create 1/4 that set with a manual bid, equal toe my margin, which is $24. So now I have four X sets running with four different amounts off manual bidding $6.12 dollars, $18.24 dollars. I would consider a daily budget equal to double off the margin for each set. This means I would be putting $48 on each set. Then I will run all my at sex for two days. I would analyze my results and the EC set that gives me the best costs. I will keep it running, and I will scale it, and I will kill all the other assets. Now, if you're optimizing for after cards, you will not use the same numbers because if your margin is $24 your aim is to obtain a nectar card for $18 it means you are in a bad situation. That's why, if we are optimizing for actor, card will be use smaller numbers for example, $1.2 dollars, $4.6 dollars etc. Which set performs better. Some of human tiny okay, but $48 Each attack is a huge having four sets. It means almost $200 a day. Don't panic. I would explain what personally, I only use manual begging after finding a winner product. So first I begin with automatic bidding when I find a winner. Then I tried the manual bidding to see if I can get better course for purchase, which means well, I put $200 per day. I don't have a huge risk because I know it will sell. And I know that I will not throw these $200 out of the window, and this is what I recommend you to do. So, to sum everything up, I first automatic bidding. But I'm sure I have found a winner for that. I started using manual bidding, and I compare the results with automatic bidding. If automatic bidding results are much better, I keep them running and kill them and well being campaigns and visa versa. State owned and meet me at the next lecture where we are going also to talk about optimization and very, very. 26. Optimazation and delivery - 3: Have you ever wondered how Facebook decides how much to actually charge you for your ads? Well, it depends on how you set up them. In most cases, you will pay based on either how many 1000 impressions your ads get or for every link kick on your heads. In case you are optimizing for conversion, Facebook will charge you by each 1000 impressions. So you are not paying. Every time someone clicks on your ad, you pay only for each 1000 impressions. Meaning if 1000 people. So you add and you've got only 150 clicks, you would pay the same amount of money if 1000 people so you add and only 20 persons click . Well, this should push you to create the most attractive ads and target that our audience. As a general rule, I suggest that Julie of this as the different options Facebook have actually done a pretty good job of setting up people's that get you good results in most situations. In our case, if the conversion we are always charge by each 1000 impressions and we cannot do anything to change this so I don't think a lot about it. Now let's move on to delivery time. Facebook offers to delivery options standard delivery for accelerated delivery. The standard delivery is the different option. When you lounge Facebook eggs, it will try to deliver your ads in a way that's evenly distributed throughout the day. In this case, Facebook will prioritize the optimization off the ad over the speed off the living. That's why the entire budget might not be used. S Facebook is trying to maximize your opportunities to get versions at Optimal 11. With the accelerated delivery method, your ad will be shown as frequently and quickly as possible. Escort, as you allow should contain Facebook will prioritize. Speak over efficiency. In my case, I really used the accelerated delivery. I prefer to give time to Facebook to optimize my ads and give me maximum conversions, so I recommend you to use standard delivery. In some cases, accelerated delivery might be useful. If you have flesh stays for a couple of hours as you want maximum people to see you as then it would be wiser to use accelerated. I know the optimization as at delivery section was a little bit difficult for you. That's why I command you to really watch these three lectures and make sure that you have understood everything before moving on to the next lecture. 27. Master the ad placements: hi there, and welcome to the structure. In this lecture, we will talk about placement. What does that mean? Placement of the section at the exit level, where we precise, Where do we want to put our heads? I personally always added the placements, and I don't go with the automatic corn. So let's check out the different options we have and discovered what could be better for your business. First, you should choose if you want to put the ad on mobile or on desktop to take this decision. I always run toe that sets one on more wine and run on desktop to see which one is performing. But if I see that one of them is performing much matter than the other one, I killed the other one, or I try to optimize it. Now concerning the platforms, let's take a look to see the options Facebook newest feats or, in simpler words, Facebook com page, where you see your friends updates and the updates off the pages you like. In addition, toe EDS. Instant articles. A listen article is a document that loads very quickly on Facebook. Instant articles give you the ability to tell Richard stories in a branded and customizable article. Former that renders fast on Mobile Instant videos are the eggs that show when we are checking Facebook videos. That column. It's the one we see next to our newsfeed's suggested videos are the videos that Facebook suggest toe us when finishing a video we were watching. Facebook Marketplace is a digital marketplace where user stand arranged to buy, sell and trade items with other people in their area. It's not available in all countries and can access on more by and stories. We have also instagram fees and stories and messages, inbox and stories. As for audience natural, it's a way to advertise outside Facebook while using Facebook ad system. Personally, I shut down everything and I leave Onley Facebook feet. I have run many tests, and I have found the best performing ads for me are the one in the new speed directly. Usually, once I find a woman product, I then start trying other placements, and I picked the placements that performs the best escape concerning the mobile devices. I always prefer to target people connected to WiFi. I think that this option saves me money because in many situations people who are not connected to WiFi might click on eggs without proceeding toe purchase, and I will give you a small example about this. Imagine someone in the subway and is seeing you add with all the people around him. He might click to check on your ad and check the product you are selling, but he's less likely to make a purchase. Many things might distract him. Or maybe he was simply lose connection underground. And he will forget company about the ad click. I hope to enjoy the structure. Let's meet in the next one. 28. How to set up your ad: I wear and welcome to the structure after finishing up with a campaign and the exact levels . Now we are going to tackle the ad level. It's with no doubt the simplest level so feel relaxed in this level. You choose everything related directly to at you. Start by naming good ed. I always recommend you to give meaningful names so you won't get lost later when you have too many ads. After naming, you'd add, you choose the Facebook page on the instagram page off your business. So if you have a store, you pick its Facebook page and it's instagram page. The pages will be shown on the ad so your viewers will see them. So create two profiles and designed them for your Facebook page at a profile on the cover photo at some description, location and contact info. So in this way your page will look professional. As for Instagram and also a photo, a bio and some posts so profile won't look spammy or unprofessional. After that, you can choose between two options. Either you choose to create a new ad or you use one off your existing posts. If you go with the first option, you will be creating good post here directly within your at set. You have Year three options. I always go with the 1st 1 Through this course, you have discovered how to design your ad image and video. So heat at this section, you will be using them. If you have choosing to advertise with an image, you just upload it here. If you choose to advertise with a video, you can either choose to upload your video or you can let Facebook create a slight show or a video for you. For sure, I recommend you to add your own video. This is the best option for higher convergence. Then choose your link type. We are advertising for a product on our store, not for a Facebook event. So you keep what side as your choice. Then you add. You add description here and you as the link for your product age here and yet you can change how this link would be displayed. So if you want to make you lengthen display in a different way, you can do with here. So if you link is too long, you can write it here in a shorter way. And yet you should added headline, Your headline is your at Titan. So how to choose a good headline? Well, there are many options regarding this point, but I will tell you the one that works for me and it's always up to you to test and try. The first criteria is to use a five words headline many studies have shown that adds with five words. Headlines are the best performing ones used numbers in your headline make it short, sweet and to the point. You can also use a question. Former Use action verbs point out benefits and create curiosity after he had line. You should add your name description. Used the same seven points I have recommended before to write your headline. Make it short and the precise for the ConStor action button. I recommend you to use the words Learn more. Don't use by now because if you put by now, people will think that they are going toe by directly at this moment from you. This might scare them. That's why I recommend you to use learn more instead off by No, this would be much more better for your conversion and much more better for your viewers. You choose your pixel and you proceed. On the other hand, if you go with the second option, which is the one I recommend you to do and you will learn native in this course why it's definitely your best and most foot option. You use an existing forced or one off your existing adds. Both options will work fine for you. Let's say I want to use one off my existing eggs. So I goto this ad and I click on this option in here. This option will allow me to see my eggs from here. I can copy my at post ideas and I can use it inside my head level. In this way, I would be using the same outpost again and again in my different campaigns. I hope you understood the 11. Stay tuned with me and let's meet in the next lecture 29. How to read data and which metrics are important: Hi, everyone. And welcome to this lecture. After learning how to set up your ads in this lecture, we are going to discuss how to read your ads, results and how to analyze them. If you want to really optimize your business understanding, that is a key element. If you have a good understanding off data, it will be very easy to you to take your business to the next level. And it will also be very easy to know if you are profitable or not. I'm not sure if you have already tried running some ads, but whether you have tried before or you are going to start now, analyzing Facebook data could look like a really nice man. Facebook offers too much these days. Too many numbers, and they all seem weird and tough to you, especially if you don't like numbers at math was never your favorite things. Well, don't worry. I'm here to hold you back in this lecture. I would explain to you what are the most important metrics use it folks on. In order to optimize your story. This will help you get rid off any frustration and will make dealing with Facebook data way easier. So let's start. Let's begin with the most important metric recipe P or the cost per purchase. If you remember well, we have talked about margin, which is equal to the difference between your selling price of the course of the product, which means that if you are selling a product at $39 the original price off the product is $20 then the margin is equal to 39. Minus 20 equals $19. So if the CPP is less than $19 you are profitable. And if your CPP is more than $19 you are not profitable. Comparing your margin your city is the most accurate indicator you can use to know if a net is good or not. If your margin is $20 you see PP is $8. Well, this is great. If your margin is $100 you already spend $30 on ads, that doesn't mean that you add is not good. You are still able to send more on eggs in order to sell this $100 margin product. So if you end up with a sale, active spending $75 which means that your CPP $75 it means you are left with $25 in your pocket, and this is great. But imagine that your margin is $12 your CPP is $17. Well, that's very bad. You are losing money if you are not a doctor offense, and you don't like to spend a lot off time analyzing that you can only use your city P, and it's sufficient. But if you want to analyze your business more and if you want to boost it further, you need to look at more. Metrics like the city are, for example, which is equal to link click through rate. It's the percentage off times people. So your ad and perform Elaine click. In other words, it's how many clicks you get when 100 persons you, a lot of people ask me what they are is good. Well, the question is a little bit complicated because it depends a lot on your nish, on your product, on your equity and on your audience. But as a general rule city are less than 1% is not good again. If you're sipping tea is good, then don't 20. Don't kill the ad. When the city are is less than 1%. It means in most off times that you should change your target audience or enhance your head . Or it could be in that your product is not driving a city odd between 1% 2% it's considered good, but you should aim to do better. A city are above 2%. It's considered very good, and the city, odd above 5% is considered excellent. Another important metric is the City post for 1000 impressions. This is a message that measures how much you are paying for each 1000 person Using this data. You can go bare headsets if one, except it's costing you much more than others. You should figure out what to do either fix it or to kill it again if your sippy animistic but your sippy is good, don't you? You should expect Ah higher CPM in the fourth quarter, especially in North America and Europe, because, as you all know, at this time of the year, there are a lot of occasions where people buy products to give them. Another important metric to consider is the air O a s, which sends for return on Ed, which is equal to the total sales divided by total ad spend. Let's see an example. If you spend $1200 to advertise for certain products, the same is where $3600 then your O A s is equal to 3600 divided by 1200 which is equal to three. Which means that every time we spent $1 on Facebook ads, you generated $3 on safe. But the Aero A s is not sufficient to measure your success because formula doesn't take into account goes off your products. So imagine that the products close to $2500 as them to the $1200 on expanse. It gives you $3700. As for $3600 in revenue, it means in this case you are not profitable. What we should leisure is the our eyes, which is that return on investment, you add Oh, I is equal to save minds Cost divided by If you're at all I is positive, it means are making money. It's negative. It means you are losing money. If you make $20,000 on stays and you have $5000 as cost, it means that you're at all. I is equal to three. It means that for every $1 spent, you made $3 profits. Another interesting Mastic to look at is that 11 score this metric measures how relevant to Ed is for your others. The more your relevance score is high, the less PM you have. So you should always eight for relevance scored higher than six. No, if you have a relevance score equal to three and you are making money from this except just leave it running at the end of the day, it's the prophet that are making what really counts. Now let me show you how to keep track off these Matics on your Facebook business account. 30. The secret to succeed your Facebook ad campains skillshare: Hi, Dad. And welcome to this lecture the harsh truth that everyone tries to hide from you. Is that more than 95% off People trying to make money with drop shipping? Faith? Well, yeah, and I'm not saying this to discourage you off course. There are many reasons they aren't figure. Some people don't really optimize their shops. They pick a free theme that's not optimized to get maximum conversions. Others don't even bother themselves with writing attractive descriptions for their products or designing. Attract the photos and videos and others don't choose well, their products and many, many other, different reasons. The reality is more harsh, even because even if you both at $350 team and optimize every single area of it in order to boost conversions and hired the best copywriter to write product descriptions you could still face. And a lot of people fail even after doing what I already said. They faint because they don't manage toe. Put that products in front, off the right people drop shipping. Is the art off, putting the right product in front off the right people? That's why if you don't optimize your Facebook campaigns you will never be able to succeed you, the majority off people through an ed with $5 per day for a couple of days. They see no saves, so they assume directly that the product is not good. They drop it at the truth, another one, and do the same procedure. And when this product also failed, they go to YouTube and Facebook and start yelling and saying that drop shipping is a scam and the drop shipping is not working well, let me ask you a question. If you saw a product that has a huge number off things on a Daily Express and hundreds off five stars, positive reviews. So unless this product reached saturation, why would this product not work for you? The answer is easy. It's just because you didn't put it properly in front of the right people. Nobody in the world can no up front who are the right people. So that's why the secret to success and drop shipping is testing. Yes, best thing is the secret. No one know in advance what will work and what will not work. So let me give you a strategy to follow first thing you have to choose a very powerful product, our product. Next, you have to optimize everything in your store. You should buy a very good team that helps move stucco version. You can check the teams I recommend in the election called Took three Shopping five teams to use. Next thing to do is the truth between five and 10 audiences to test and test them, ideally with $10 per day as budget. It's for three days. And if you don't have a lot of budget, you can begin with $5 today, each for three days. Between these audiences, one or two will perform well. You could see a couple off sales, maybe 10 to 20 at the card. Our allies, your data and you will definitely know which ads are performing well and kill all the other ads that are not doing good. Now we need to choose four different ads to see which one is better. So what you would do is to create four different ads with four different checks for different photos and videos, and you lounged four different. It sets $10 per day for three days. You will definitely find that one off the four at sets is performing better than the others . So now you have the best audience on the best ed. But we didn't finish yet. We have to do more optimization. You have to go and analyze numbers to see which age is converting. Letter Which device which sex, maybe which down you have to go and analyze all the data and make conclusions. After analyzing, you could find that woman between 18 to 24 years old using a mobile and especially with Android operating system living in New York are converting the best. Or you could find that man between 45 54 years old. Having an eye for nine living in Houston are converting better, so you create your audience based on these conclusions. So now, after we finished the first phase off testing, what you will do is to create another ex set and optimize the targeting and function off what we have found above you. Target the segment that's bringing the best converted, but now you have to put more budget. You remember the conversion event and the budget lecture. We will apply now the same strategies we have learned in the lecture. You apply those strategies, and after you finish, if the results are promising, you start skating and we will cover how to scale in the following lectures. So before we finish this lecture, let me recapitulate That strategy first tests 5 to 10 audiences with $5 per day for three days and choose the best next test for different ads on the best agents for three days, with $10 per day each in order to shoes the best. No, you have the best guidance on the best head. You have to analyze the results and see which segment in your allegiance is buying the most and have the lowest cost for purchase. Then, once you have the best ad and the best segment in your others to market to you apply that salvages you learn in the conversion event at the Budget lecture. If everything went well, you start skating. Let's remember together the three strategies I have told you before to help you choose your conversion event and your daily about you, - the key and drop shipping and e commerce assessing. If you tested 10 audiences and you didn't have any extra card, it means you have a big problem. If your store and with attacks are not optimized, you should remind them. But if they are well optimized and still didn't manage to get any at the card in the first test, it means you should try with a different product. Sometimes it's a knish problem. Some niches are just not adapted to drop shipping, especially knishes. With low profit margins, you have to best best test God data analyzed data, then test test test. And once something works, you escape. We'll talk later about skating. See you and an extractor. 31. How to create an ad with thousands of likes and shares: hi there, and welcome to this lecture. In this lecture, I'm going to show you how to create an ad with thousands off likes and shares. I bet you have seen a lot off ads with thousands off likes and views and hundreds off comments and chairs these likes shares. Concurrence attract people. They are strong social proof. They show that a lot of people are engaging with your post, and this encouraged new people to click and engage with your post. Imagine that you are not down and searching for a restaurant to eat. You are standing in a street full off restaurants and in front off one off these lessons you see alone Cube. This will most probably encourage you to go to this restaurant because you will stay to yourself. Since a lot of people are interested to eat that it should be a great restaurant. So let's go. Well, it's the same thing with Facebook ads. When you have thousands off people engaging with your ad, it encourages other people to engage also, and this is a huge say's booster. So how to achieve this social proof at? Well, you go to your page and you create the post there on your page and not from the ad manager . And then when you create your ad at the ad level, you click on using an existing post and you choose the post you have created. - So this way in the testing phase, when you create, then at sets, for example, each off the assets will use the same post. So all the likes and shares and comments coming from each at set will some off. So if each at set broth you 15 likes. So if you have 10 sets in the testing phase, you will have 150 likes, and that's a good beginning. A lot ofpeople create the at at the ad level, so if they have 10 attacks, it will result in the creation off 10 different eggs, and the likes will be distributed on each off the ads. That's why you should create the post on your page, and each time you want to market your product, you choose your existing post. That's how the likes will accumulate over time. There is also another option, So a stand off creating your pores on your page you can create an ad on your first at set, and each time you create a new at set, you use the idea off the first ad you have created. In this way, the shares, comments and likes will be accumulating. I have showed you how to do that in the lecture dedicated for the ad level. If you want to go with this option, you can go back to the election off the ad level and check out how we did it. I will teach you another tip that some of the drop shippers use. I don't personally use it, but you can do it in order to boost your social proof. You create that campaign with an engagement objective and you creator at set, and you target people in countries that have no coast. EDS. If you search Google, you can find a list off countries where Facebook ads cost. Look, you target them, and you choose as the ad level your existing post. This way, if you put some budget, you will have lots off engagement on your post, and these likes and comments and shares will stay, and they will help you boost your sales. So after collecting all these social proof you go back and you start using your post and your other assets. But now, with a conversion campaign, so this other through the field methods to get high engagements on your post, you can work with anyone of them, or you can choose to work with both of them. Statement with me and let's meet and an extractor. 32. When to kill an ad: hi there, and welcome to this lecture in this lecture we are going to discuss When should you kill? And it a lot of people debate about this topic on the Net. If you have a net set not performing very well, what do you do if you keep it? You risk losing money. But this asset could take time with Facebook algorithm to optimize. And if you kill it too early, you risk missing a winner. Except it's a hard decision to take in this lecture. I will give you the method I use to decide whether to kill an ad or not. Let's take an example to analyze it. Together we will take five difference that sets that we have run for three days. The product cost is $5 we are selling it at $20 so the margin is $15. Let's calculate our daily budget by applying there, would I have told to in a previous structure I will multiply 15 by 25. It will give me 375. Then I will divide it by seven and then by two. I get the final answer off 26 so I would run five different sets for three days as $26 per day. And I will use purchased as my conversion. Even I know a lot off. You don't have this budget. That's why you can choose the other method I have given you and the budget lecture before. Let's analyze the results after one day. So the first thing we have to do is to look at a set number C we see here. No say's. The cost per click is over $1 the city are linked. Click is less than 1% and we have only 18 clicks. If people said this except to others, it's too low. This excess is clearly not profitable. I will definitely kill it after they want. Let's analyze at that one. No way c zero sales. But we see a good number of clicks, relatively good CPC. We also see 14 at cards which demonstrate some interest in this product and the good city are make take about 2%. So I relieve this attack for No, I said to and that support are great. They made sales. Yes, if if he is less than the margin, which is $15 so we may some profit here. The CPM is also great. I will definitely keep these two at sets for later. At that four might be a winner. One concerning at set five. We've made a save. The CPP is not that good. We have only eight at two cards, selectively low if we compare it to other exits, so I would keep it to see the results off the second day. Let's move now to analyze the results off the four remaining assets After two days. After two days, we can see to purchases for the at set one. That's why it was wise to keep it because the CPC is acceptable as we have seen a lot off at two cards. But our city now is $26 which is highest than our margin. So we are losing money, but it's OK for now. We are still in the optimization face so we can accept to lose some money in order to let Facebook algorithm optimized. Our concerning at five we didn't make any saying in the second day. The CPC is above $1 which is relatively high for products having a $15 margin the city are has dropped on a CPM increased and the most important data is the CPP. We already spent $52 to make one save, so we lost $37. It seems that once say, we have made this asset waas by a lot. For all the reasons about I will shut down the exact form concerning I set toe. We have only made one save and they too so three stays in total. The TPP increased from $15 to $17.33. So we are losing money now because the margin is equal to $15. The TPP also increased to $0.55. I will keep this except to see what will happen in Haiti. Let's analyze at set for no. So we have made 90 days until no Mississippi P is $5.7 which is better than before. The cost per click is okay, So the results off this except our great will definitely keep it. Let's analyze now the results after three days. So after three days with these that sets, we have seen that at set to begin well but didn't perform well later, the TPP is $26 the margin is $15. So we have lost $11 for each state. I will definitely kill this excess at that one. Begin with zero say's but a lot off clicks and active cards, which the most great interest from this others in the second day it brought to sales and in the 3rd 1 for safe. So Facebook I. Grissom took some time, and now this exit is performing much. The TPP is 13 daughters, which means we have made to donors for state. So overall, five daughters. I know this is not that great, but always remember that it's only the testing face. You should not expect to make a lot of money. Your objective year is together. Data, which will help you later to optimize your exit at SAT forward is our Willard, except with 15 stays in three days and with a secret P equal to $5.2 which is way less than our margin. This is the best ad so far. So what will happen now is that I would only keep at that one, and that set forward and do what investigations on both of them. So let's do a small calculations to see the results off these three days. In the first day, we sent six by five equals $130. In the second day we stand 26 by four equals $104. In the third day, we spend 26 by three equals to $78. So in these three days, we stand 130 last 104 last 78 equal to $311 and we have made a total off 25 days. The margin each state is $15 so we made $375. So our profit is equal to $375 minus $311 equal to $64 which is around $21 per day. Well, I know this number is not that good, but this is very normal. We are in the testing phase now, and we have to spend money on ads in order to get data and in order to help Facebook algorithm optimizing our ads. But once we find a very well optimized exit like except for we can scale and make much more money I hope you enjoyed the structure and you understood well when you should be killing your head. If anything stayed clear, please do not hesitate to re watch this lecture again. Thank you for watching this lecture. 33. How to set up a (really) efficient retargeting campaigns: hi there, and welcome to the structure in the structure. We are going to see how to use retargeting. Retargeting is one off the most powerful ways you can use to boost your say's and lower your costs. If you won't succeed in drop shipping or e commerce, you have to master the art off the target thing. I'm not exaggerating when I say that without having a deep understanding off how retargeting works, you will never succeed. Retargeting enables you to show your ad toe people who already engaged with your ad or perform a certain action on your website. In simpler words, Retargeting enables you to show your ad toe People who have shown some interest in your product. The Internet in general and Facebook particulary are crowded with EDS. We see ads every day, and everywhere people are selling and buying more and more online. That's why when someone see you add for the first time, he might like the product. But this might not be sufficient for him to pull up his credit card and purchase. However, if he saw your at several times, this increases your chances off convincing him to buy from you and This is what the marketers call their rule off. Seven. The rule Off seven is a marketing principle that states that your prospects need to come across your offer at least seven times before they really notice it and start to take action. Your prospects can be exposed to offer more than seven times, but they need to see it at least seven times. This helps them remember you among on overwhelming amount off marketing messages and other information, and increase your chances of getting better results from your marketing efforts. And here is the importance off setting up properly retargeting campaign that will boost your story 99% off drop. Shippers don't know how to set up an efficient retargeting campaign. They just tell Facebook to target people who visited their store regardless off what these people did on this story. So what they do is the following. If a client a entered the store and quit without buying their target him with the same ad, if a client be and the best store and edit card without buying, they also retarget him with the same at as a client. See entered the store and both a product they also retarget him with the same ad for the same product. This method is a clear ways off money, because using it, you are treating the person who just bought from you in the same way as the one who only clicked on your you should retarget people, depending on what actions they didn't on your ads or on your website, you have to create different players off retargeting. Let me give you my strategy. If someone both from me a product, I will retarget him with an ad that shows another product related to the products he bows with a 10% discount. If someone is shaded, check out for a certain product. I retarget him with an urge for the same product with another photo or video or another FX , and with 5% or 10% discount. If someone added the product to the card, I will resulted him with a different ad for the same product, maybe a different photo or at the film video, and I would remind him that he left a product in his car. If someone visited my store or instant acted with my ad, I will retire. Get him with a different ad for the same product and maybe with a different placement. That's how you create an effective retargeting campaign that will boost your state concerning the budget. I always recommend to divide the budget track putting on your campaigns by three. So if you put $30 per day on your ad, you put $10 a day for the retargeting. Now, let me show you how to do it in your ad, Senator. So the first thing to do is to go toe asset librarian here and toe pick audiences. Here you have three different options. Custom audience. Look, I like audience or safe Hodgins. We are going to create a custom audience. So I'm going to pick this option in here, and I'm going to click on it here. I'm going toe pick website traffic. And after that in nearly had the different options off retargeting. You have purchased you content page of you at the card lead. It's up to you. You can't wear the retargeting you want to do in here. I'm going to do a retargeting for people. For people who added a certain product to their card, a certain products from my store to the card, so I'm going to pick at the card after cruising at two card. I want reform all options to exactly target one product. So I'm going to pick in here on option. That allows me to do that. You have different options, and here, the only one that will give you exactly the product you want is the content ideas. If you pick value, for example, you might be retargeting. Two different at two cars, two different products at two cards. So you can choose content ideas. And I'm going to show you how to fight a content idea off a certain product. If you remember this, a chrome extension. We have used it before, so you have already install it on your crown. You go to your store, your product page exactly up. You can't pick here from here. You can choose that. I can find the content ideas off each product you have on your store so you can't beat this number from here and you base it on your own. Your ad manager in here and this way you can retarget people who exactly added this product . Not any product this product to their card. So you can you target them with the lead off the same product and pushed them into taking action and buying from you. You can choose any option you want to catch was purchased. You can choose at a card. You can choose the option you want to retarget. You can do all of them in the same way. I hope you enjoyed this lecture State owned with me and let me in the next one. 34. When and How to scale your campaigns : Hey, guys, and welcome to the structure in this lecture. We are going to cover one off the most important topics in this course, which is skating. Scaling is so important, and if you know how to do it properly, you are gonna make a lot of money. This is the power off Facebook ads. It's scalable. If you have a physical store, you cannot scale easily. You have to invest a lot off money and time toe open another physical store. If you are relying on organic traffic, you cannot scale because you have to wait until someone search for your product on Google and finds you. And by but with Facebook and nearly two billion users, you can show your product in front off potential buyers all over the world and make a lot of profit in a short amount of time. So once you finished testing and you found your winner product, it's time to skate. There are two ways off scaling vertical scaling and resented scaling. Let's begin with vertical skating. Vertical scaling means you have to increase your budget, but the question is how to increase it. Should we increase the budget on the same wounded asset, Or should we let the winner except running and duplicate this asset and increased the budget on the new one? A lot of people stayed that increasing the budget on the winner at set might kill Saiz. That's why they prefer to live there at Set, working on the same budget and applicator did and scale on the new one, and others prefer to increase budget on the same at set. For me, it doesn't matter if you are ready, made all the tests, and you are respecting all the strategies. I thought you in this course and already found a winner. It will sell whether you duplicated the asset and increased the budget or whether you decided to increase the budget directly. You have to keep that in mind if you have a winner product. All you have to do is to give Facebook money and it will sell. Don't waste your time on basic small tactics. What's important to know is how to skate Well, my preferred method off scaling is a step by step. What does that mean? Let's say my except is spending $20 per day. I would increase the budget for $25 keep it like this for three days to leave the Facebook algorithm adapt and to give him time to optimize. If everything is still okay, I would move toe $35 for three days and then toe $50 then to $70 then for $100 then for $150.300 dollars, then $500. I begin by increasing by small steps, and once I see that it's working, I begin to increase my steps further and further. Some people prefer to directly move from 20 to 100 maybe 2 $1000 it could work. But I prefer to be patient and decrease the budget slowly. But you have always to keep in mind that a winner product will always sell as long as you give the necessary money to Facebook to optimize. That's now, at a certain point, after you have made a lot off stays, your city are will begin to drop down and your CPP will go up because your ad will become repetitive and annoying to your audience. At this moment, you need to start to think about scaling her. Resented Lee. Scaling or is entirely means you need to start searching for new audiences. You can start by creating a set off different lookalike audiences. You can start searching for new audiences, or you can also start thinking about advertising in other countries or maybe worldwide targeting. And if you are making money for more than four months with this product, create your brand rent our house in the country in which you have the most say's. This would reduce the delay off shipping, and this will make you unbeatable. Imagine when you can deliver the product in one or two days while all the other competitors deliver it in two weeks. So let's sum everything up. I recommend you to start skating vertically by increasing the budget in small steps. Then, when you reach a certain threshold where the CPP is too high, you start thinking about scaling horizontally by using look alike audiences and by searching for other profitable audiences. I hope you enjoyed this lecture and you understood well how you are going to scale your ads and your business. Stay tuned with me and let's meet in the next structure 35. How to boost your sales using lookalike audiences: Hello there and welcome to this lecture. In this lecture, we are going to talk about the lookalike audience that look like audience is one off the most powerful features you can use to make your sales skyrocket. In this lecture, we will learn everything you need to know about it. So take your pen and your paper and get ready. Imagine that you have found a winner product and you have made more than 200 sales, and your best audience is composed off 250,000 person. After a certain extent, if you keep advertising for the same audience, this audience will be exhausted. The same persons have seen your product so many times that your product became warning for them. Your city are will go down and your CPM will go hide. So you find yourself forced into finding another audience to market your product to and one off. The best solutions to this problem is to use the lookalike audiences, and I'm going to show you why. Let's go back to our example. Your product already made 200 say's and Facebook knows a lot off that about buyers. He knows their sex there. Each the pages. They like the type off as they click on the worst they used when they are chatting and a lot more data. When you use the lookalike audience, Facebook will search in his directory off data for people who are similar to the ones who wants from you. People who are stimulated, the people who both from you, are most likely the people that will buy from you. I have done this for a lot off my winter products, and I'm going to give you an example. I was selling a product with a $24 margin. My casa per purchase was around $11. When I use the lookalike audiences, Micah Super Purchase dropped to $4.2 which is awesome. Good. I only recommend you to use the look. I like audience on your customers only if you have made more than 100 days. If you have less than 100 days, the data will not be that accurate, and Facebook will not be able to create the lookalike, others that can highly convert. And if you don't have these 100 days, no panic. You can sin create a lookalike audience using people who added your producto card, but off course you still need to have at least 100 active card. You can also create a lookalike audience out off people who interacted with your ad or out off people who watched more than 75% off your video. And there are plenty off possibilities. But off course, the most powerful lookalike audience is the one you get from people who already both from you, because this will make Facebook search for people similar to the ones who both from you, let me give you a small example. If I create a lookalike audience out off people who interacted with my add Facebook window search for people similar to the ones who interacted with my add, and this will increase the interaction on my post. But not necessarily the Saiz. Let me show you now how to create a look alike on this out off people who both from your shop, if I store when you want to create a lookalike audience, you have to click on asset library, all tools, then Agins. Then you click on create audience lookalike audience. You have to choose the source, which is the audience that you won't Facebook to search for people similar toe the country and the audience size. So for the country, it's easy. You have to choose the country you are targeting. So if you are targeting the U. K you choose United Kingdom, for example, now let's talk about the audience size. Let's consider that in the UK there is 40 million Facebook users. If you choose the 1% Facebook will calculate the 1% out off 40 millions, which is equal to 400,000. And he will search for the 400,000 people in the UK that are the most similar to your source fight if you choose the 2% Facebook research for the 800,000 people in the UK that are the most similar to your source fight. So what I recommend you to do is to create three lookalike audiences with 1% 2% and 3% and see which one converts better. Now let's see the most important part, which is the source file. Let's suppose our source file is composed of people who are ready both a certain products from our stores, so all you have to do is to export this data from Shopify and important to Facebook. I hope you enjoyed this lecture. Stay tuned with me and let me in the next one. 36. Top 3 shopify themes Skillsahre version: Hi there. I'm extremely happy I'm meeting you again in this video. I'm going to show you the top three Shopify things. Anyone who's planning to succeed should be using before talking about the things I want to tell you. Something that I have experienced years ago when I first started with drop shipping. It was a New Year's Eve and you know all the first about the new resolution thing and about I want to change my life in the next year. Well, this is exactly what happened to me and that both of my life I was someone who had already tried succeeding several times online and failed. I try lugging, lugging, marketing with designing even some affiliation, and nothing would. So when I heard about drop shipping, I decided that this time I'm going to do it that art way. I enrolled in a drop shipping course, and I decided to start my online drop shipping store and you know, when you want to start your story, there are several decisions that you should be making, and one of them is one thing. Should you choose better than investing money on my own line. Business seemed very very difficult. I had already paid for my drop shipping course, so I was like, No way, I'm going to pay for a Shopify theme. No way. And he came a friend of mine who happened to be a very successful online seller, and he told me something that later became my golden rule. If you don't take risks, you will never succeed. Be a professional or stay inside player. These are your options. Paid money for a pay theme where there are several three ones online seems a little bit difficult. But to succeed and drop shipping in 2019 you should be able to differentiate yourself. You should be able to build a store that has real potential off, converting your visitors in tow customers and into repetitive customers without building this kind off stores. It's very difficult to succeed Oh, back without including conversion, hex and conversion tricks. In your story, it's very difficult to make a profit and to make money conversion hex like upset and across cell pop ups like exit and 10 pop ups, like frequently both together or recently viewed or related items or so social proof and urgency and scarcity hacks are very essential. And Armand Battery toe any store to have a storm. With all these conversion hacks, you have two options. Either you choose to go with a free thing and you add APS to these teams. Some of these maps are paid ABS, and some of them are mostly paid apps. Or you pick the smart solution and you go with a pay theme with all these tricks already embedded, A PT is your smartest and you sheep a solution, because for a pay theme, you only pay once in your life. But with ABS, you might be paying monthly fees all off your store life. These are some of the apps that you will need in case we decided to go with an ordinary free theme. Buying two or even one of these abs for one year will cost you more than buying the themes I'm recommending in this video. And not only that, adding all these APs to your store might lower your store speed and having a stored the flu slow is one off the scariest nightmares any store owner can face. Buying the right thing to store will save you lots off money and effort on the long run. The three themes I'm going to recommend and this video have almost all the conversion. Hex are ready embedded. There aren't fast, and they are 100% mobile friendly. So let's see together that took three Shopify teams, the number one the Shoptimize team. This team is with no doubt on off the Moscow averting Shopify teams. It looks good on both PC and mobile, and it's 100% more by responsive. It's highly customizable. Almost everything in this team can be changed to fit your needs. And that also comes with a 24/7 support, always ready to reply to your questions and help you. This thing will definitely save you a great amount off money on AB subscription because it has almost all the conversion hacks that you have already talked about already embedded. Let's check the home page of the product age off this thing and the home page in here. For example, you find the concert changer that may gamma news, the say's banners. If you go with a free theme and you want to add any off these future to store, you will have to pay for APS to add them. If we go to a product page off this team, you will find all the conversion hex that we have talked about before, already embedded starting by the number off items sold in the last 24 hours. Also, we have here the rating to add social proof. We have these bullet points that are very useful because you can use them to point out the strong point about your product, and you can use them to attract your visitor's attention. Also, here you have the number off items remaining and the number off people viewing this product right now toe add urgency and scarcity. Your product page. He have the taps, and you can use them toe fill out on the description and all that. It is about your product, like stripping reviews, description and everything. Below this, we have the related items section, and this is a no some conversion hack because with it you are pushing your visitors to buy another item from your store. This team also comes with upset crystal and exit intent pop up. So imagine how much money you are saving by using this thing, paying for one of these pop ups for one year will cost you more than buying the Shoptimize team below. Here we find the sticky add to cart button, and this is a nose and features and a new one bajc optimized because with it you can keep your call to action button in front off your visitors when they stroll down. I have only pointed out some of this thing features. There are also send off also other features that come with shoptimize. This thing were replaced, sent off abs, and you only pay for it once in your life. So you are saving a lot of money. This theme not only looks good, but also it has everything you need in your store. So I highly recommended theme number Toe accountable. It comfortable is one off the best should be five things that you can ever work with. It was created by French and Hatches, a very well known drop shipper and a very successful entrepreneur. It comfortable is highly customizable, and you can almost find all the conversion eggs in it already embedded. It's very friendly user, and it's built Toby superfast on mobile. It's 100% more by responsive and and you can easily work with it. Now let's go toe this team and let's jacket a little bit. So this is our website done by a comfortable theme. The home page is 100% customizable, starting with the slider here starting by the collection. Here. Everything is customizable. Everything can be changed now. If we go to the product page a product page, we can find the conversion hex that we have discussed before. Already embedded here. We have the number off items remaining. We have the count downers. We have the badges, the security badges. Also, this team comes with upset pop ups with free couple called Pop Up. I'm going to show you this in here. The stand comes with a Upsell pop up like this one. It also comes with a coup poco pop up. It's an inmate collector where you offer your visitors. A couple called in the return off their image, and if you are planning to succeed in drop shipping in 2019 you should be planning to use funnels. If you don't know what's funnels funnels, it's a kind off marketing where you collect your view. Visitors or your customers in maize, and then you send them sequence off emails where you market toe other products or maybe send them offer stays, news everything you want in order to make them buy from you another time and another time. So this team loads to profess on No by, and it's very simple. Anyone can use it also that you will get a free membership on the comfortable Facebook group, where you can ask questions and you will get an E commerce course for free. This team will save you money on the long run, and it will make your store highly converting theme number three to Rebel ship. If I think this is one of the most famous Shopify things, it looks perfect both or mobile and embassy. But what makes this team stands out is how fast trance. This team comes with five different designs and you can pick any one of them. All of them look perfect. This theme comes with different awesome features, like the advanced Megan menus in here, the predictive search, the advanced home page layout and product page layouts. If you check also the collection page, we can find a investing there are the quick by button. This enables you reviewers too quickly as this items to their cart without going to the product page in the product page. We also find different conversion at cacs like, for example, the recently viewed and related items. Also in here we have the different steps to show the product description. This theme looks very good, and not only that, it runs very fast and to make her store look very professional.