Facebook Advertising - Basics To Advanced

Howard Lynch, Teaching you to get results

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13 Videos (46m)
    • Why Facebook Ads ?

      1:51
    • Search vs Social Advertising

      3:07
    • Opening an Advertsing Account

      3:47
    • Optimizing

      2:17
    • Targeting And Audiences

      4:47
    • For Product Owners

      2:30
    • Creating A Landing Page

      7:27
    • Creatives Part One

      4:19
    • Different Types Of Objectives

      4:14
    • Creatives Part Two

      4:19
    • Conversion Tracking

      2:59
    • Ad Budget and Bids

      2:01
    • Scaling Up Campaigns

      2:16

About This Class

In this course, Howard will demonstrate everything there is to know to successfully get started with Facebook advertising, from create a landing page, to optimizing your campaigns for great success.

Here is what you'll learn by taking this course:

  • How to create a landing page that converts well, while complying with Facebook's advertising guidelines.
  • How to craft great creatives for your ads -and how to get people to click on them.
  • How to target your perfect audience.
  • How to optimize your campiagns to further your reach and increase your ROI

Enroll now and let's get started!

Facebook is considered as the most popular social media network today. Its popularity remains to spread out with a need in internet marketing where aggressive and ingenious company owners and online marketers are deploying Facebook marketing to reach more target market as web traffic to their sites.

A more extension to Facebook marketing is Facebook marketing that is growing popular where certain online marketing is targeted at specific niche Facebook audiences that would benefit the brand and company operations. Facebook marketing consists of flexible characteristics that no online marketer or company owner might manage to avoid today.

Facebook marketing consists of the capability to recognize particular target market, track and determine the efficiency of picked advertisements, customize advertisements in reaction to altering market patterns and customer habits. For the ideal outcomes, online marketers and entrepreneur who take part in Facebook Marketing should use the following 10 impactful pointers.

Ideas # 1-- Have a Clear Objective

Every effective company needs a clear objective that might be attained to inspire the online marketer or entrepreneur. A basic objective might be set for little and brand-new companies while larger market gamers would have more difficult objectives. The set objective would most likely consist of more web traffic to be produced and greater sales that would increase company bottom lines by means of Facebook marketing.

A clear objective would assist online marketers or entrepreneur end up being more focused to expend their energy, expense and time carefully to enjoy ideal outcomes at the end of the marketing project. When engaging Facebook marketing if adequate resources and know-how are readily available, it might be possible for a company to have more than one easy objective.

Idea # 2-- Identify Specific Niche Markets

Web online marketers still have to determine their favored geographical places to promote their brand and items quickly, although the world is their oyster through contemporary innovations today. New or small companies ought to recognize a regional market that is more workable prior to broadening beyond their horizons as they get acquainted with Facebook Marketing.

As Web online marketers end up being more skilled with the characteristics of Facebook marketing, there is no border to hold them back in getting in touch with international and regional customers on the Web for ideal results.

Unique internet marketing projects might be prepared with Facebook marketing to accommodate the numerous customer requirements and altering habits around the world.

Idea # 3-- Personalized Advertisements for Target Market

Web companies need extremely particular audiences to be a hit. This would need a personalized advertisement that deals with a certain group that would broaden the marketplace presence of the brand and items promoted. When the social network gathers appropriate user info to assist online marketers specify the targeted audience for every online advertisement prepared and executed, this is not hard on Facebook marketing.

A great deal of appropriate and intriguing customer info might be collected as part of a reliable search making use of customers' age, gender, occupation and interest. A mix of these requirements might limit certain target audience that would surge up the advertisement success.

Ideas # 4-- Accommodate Existing Clients

One possible mistake of Facebook online marketers is a tendency to disregard the existing in their desperation to look for brand-new prospective leads. Online marketers must not forget that without the existing clients, their company might not be where it is today. Existing clients ought to be valued at all times with appropriate advertisements and unique offers that would make them devoted consumers for life.

There is excellent marketing power with existing consumers who might be the brand's informal ambassadors from their complete satisfaction with the brand or company. More possible leads might come through from existing clients' contacts that would churn greater sales for business.

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Howard Lynch

Teaching you to get results

Hello everyone! 

We are a team of dedicated, hard-working instructors with diverse skillsets in areas related to internet marketing.

After having gone through the hard work of building our own businesses online, we've decided to compile our findings into easily digestible "bite-sized classes" that you can take on the go.

Classes are released frequently, be sure to check back often.

**OVER 8,500 students have given us their trust**

Instructors:

#1 HOWARD LYNCH

Send me a pm if you have any questions !

Hello everyone! I am a junior internet marketer. I specialize in selling ebooks and producing videos. I wish to share what I have learned and connect with internet marketers. I will answer any questions regarding internet marketing, so don't hesitate to contact me and I will get back to you in no time. 

With my partner Antoine Lelievre, we work hard to bring you high quality comprehensive information. 

I am capable of teaching: 

  1. Ebook sales and marketing
  2. Affiliate Marketing
  3. Product creation
  4. Freelancing and content creation

Je parle également français -n'hésitez pas à me contacter! 

Good luck!

#2 JOHN NKUME

Hi Guys

I am Sharing my Skills & Secrets in 4 Classes!

1. Pimp Your Social Media Page Series: #1  #2  #3

2. Internet Marketing Series: #1

3. Website Design Series: Coming soon

__________________________________

Hi Guys! I am an Economic research analyst by profession currently working at Deloitte South Africa. Besides my day job, I am an affiliate marketer and netpreneur. I am always looking for ways to monetize content and grow my online business. Here is the complete list of all my the Skillshare classes I teach:

In my quest to build my online business I have learnt quite a lot and I would like to share what I have learnt so far with people starting out in their online business journey and need some direction.

Long story cut short, learning to make money online is an overwhelming process and I would like to make the process easier and less daunting for people by giving them learning shortcuts and pointing them in the right direction to get started and minimize their learning costs.

From my experience I am able to teach people

Affiliate marketing
How to set up wordpress and customize free blogs
Photo and Video Editing
Internet research methods for content creation
Advanced Microsoft Excel
And so much more little tips and tricks no one talks about
You can ask me anything on the above topics and I will try my best to help.

I always look forward to connecting with both experienced and newbie netpreneurs/affiliate marketers. Feel free to connect with me on Facebook and Twitter.

#3 DONALD CLARK

Hello and Welcome!

Ive always had a nack for teaching and so Ive finally decided to join Skillshare and SHARE what I know and learned over the years.

Here youll find real world Internet Marketing tips, tricks and how to's and maybe even a few Life Hacks. My formal training was in Education, but in my life Ive been a corporate operations auditor, a successful small business owner, and now an internet marketer.

In the end.. its all about results and I want to see all of my students get the results that they are looking for.

Im here to answer any questions you have and help you along the way as much as I can. Be sure to reach out and introduce yourself!

Good Luck! and Happy Learning!