Facebook Advertising: 2017 Facebook Ads Certification Course | Davis Jones | Skillshare

Facebook Advertising: 2017 Facebook Ads Certification Course

Davis Jones, Co-founder of Eazl

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30 Videos (2h 11m)
    • Watch the Facebook Ads Certification 2017 Course Trailer

    • Welcome to the Facebook Ads 2017 Certification Course!

    • The Capabilities of Facebook’s Ad Ecosystem and 4 Core Tools

    • The Interactive Facebook Ads Manager Simulation Game

    • Let’s Set Up Your Base Tracking Pixel

    • [Advanced] Let’s Set Up an Event Tracking Pixel

    • Let’s Convert a Personal Account to a Business Account and Add People

    • Let's Build Your Facebook User Targeting Skills

    • How to Build a City-specific Audience of Facebook Users

    • How to Target Users Who are Located near Physical Addresses

    • How to Build an Audience of Your Competitor’s Fans

    • How to Build an Audience of Users from External Data (Like an Email List)

    • How to Build a Custom Audience by Synchronizing a MailChimp Account

    • How to Create an Audience that “Looks Like” Your Fans (Lookalike Audiences)

    • How to Create a Lookalike Audience from a Tracking Pixel

    • How to Create an Audience of Users Who’ve also Visited Your Website or App

    • Watch an Animated Introduction to Facebook’s Objective-driven Ads

    • How to Build Awareness for a Brand with Promoted Success Stories

    • How to Prioritize Between Two User Groups by using a Reach Split Test

    • How to Create and Promote a Time-sensitive Offer or Discount

    • How to Launch a Device-targeted Carousel App Install Ad

    • How to Get Leads for High-dollar Sales (e.g. Service Business or Car Dealership)

    • How to Use Engagement Ads to Promote a Digital Product (Good for Events Too)

    • Let’s Delve into Sophisticated Uses of Facebook Advertisements

    • Let’s Set Up a Facebook Product Catalog (Great for Products or Travel Offerings)

    • How to Use a New Feature: Let’s Use Product Tagging in a Post

    • Let’s Launch a Pixel-driven Product Catalog Remarketing Ad

    • Let’s Set Up a Dynamic Product Catalog Display Remarketing Campaign

    • How to Use Facebook Insights and Automate the Delivery of a Performance Report

    • The Big Reveal: Ad Performance + Receive Your Certification


About This Class

Note: This is legacy content from Eazl and we would recommend that you enroll in our 2019 Facebook-Instagram Ads Certificate course on Skillshare for the most up-to-date content on this topic! We will no longer issue certificates for the 2017 version of the course after October 15, 2018.

Learn all the skills you need to use Facebook’s advertising tools effectively in less than 3 hours and earn your Facebook Ads 2017 certificate.


Get past the fluff of other online advertising courses! Learn by doing. Get the skills you need to be an effective Facebook Ads manager fast and earn your Facebook Advertising 2017 Certificate.

  • Access to step-by-step guides, Eazl’s Facebook Product Feed template, and the Facebook Ads interactive simulation game
  • How to use Facebook ads targeting: Building core, custom, and lookalike Facebook audiences
  • Installing and using the Facebook Pixel
  • How to launch and use each objective in the Facebook Ads platform
  • How to deploy dynamic display remarketing campaigns

An EXTREMELY Powerful Tool for Modern Businesspeople

Learning how to use Facebook Advertising isn’t just for launching Facebook ads to sell products. Instead, think of Facebook ads as a way to communicate with hyper-targeted groups of people. Facebook advertisements can be used for recruiting, for public relations, to promote events, to build communities, and, of course, for selling products and services.

Learning to use the Facebook Ads suite for business will enable you to be better at online marketing, modern digital communications, and will give you a strong background for a variety of social media and digital marketing applications. You’ll also earn your Facebook Ads 2017 certificate which you can link to on your LinkedIn® profile, resume, etc.

Overview of the Learning Experience

Suitable for everyone who has basic computer skills, the ability to basic image editing, and can copy and paste a small bit of the Facebook Pixel code into a website’s header, this course will take you through everything you can do with the Facebook Ads Manager before needing to engage a developer (which is a lot). You’ll learn all the fundamentals of the Facebook Advertising ecosystem, learn how to build core, custom, and lookalike audiences (including integrations with CRM platforms and e-mail management programs like MailChimp), how to launch effective campaigns that use the full suite of Facebook Advertising features, and how to use advanced features like the Facebook Product Catalog / Product Feed, dynamic display remarketing, and manual Pixel-based remarketing. You’ll also get to test your skills through one of Eazl’s popular interactive simulation games—a learning experience that blends a real case study with your chance to make decisions and see their impact.

Starting with the Fundamentals of Facebook Marketing and Advertising, you’ll learn how the Facebook Ads Manager is constructed, what the core tools are, and how to use them. You’ll also install the Facebook Ads Pixel and learn the basics of Custom Pixel Events.

With these basics mastered, the course will take you through the creation of core, custom, and lookalike audiences which enable you to take advantage of Facebook Advertising’s best feature—hyper-targeting. You’ll learn how to use demographic, behavior, and interest-based targeting, create lookalike audiences, and create custom audiences by importing external sources of data (like an email list). By the end of this section, you’ll be capable of setting up geotargeted audiences, audiences of visitors to a destination, income-targeted audiences, and a lot more.

The final two sections of the course will build your skills around launching Facebook Ad campaigns, ad groups, and ads including how to use Facebook Advertising features like Facebook Offers, the Facebook Product Feed, lead generation campaigns, and more. You’ll follow along and build your skills around each of Facebook’s campaign objectives and learn how to use important features like Facebook’s offers, Product Feed, lead generation forms, and more.

By completing 100% of the course, you’ll earn your Facebook Ads 2017 Certification which you can then post on your LinkedIn® profile, link to through your resume, and show to clients.


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Davis Jones

Co-founder of Eazl

Davis Jones is the Chief Learning Officer at Eazl, a business school whose courseware is used by organizations like Tesla, Harvard, the World Bank, and Lyft and more than 150,000 students worldwide. Mr. Jones also participated in the Harvard University Graduate School of Education Leaders of Learning program in 2018. He specializes in:

Curriculum Design for Digital Learning Experiences User Experience Design for Distributed Digital Education Products Business Education Pro...

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