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Facebook Advertising: 2017 Facebook Ads Certification Course

Davis Jones, Co-founder of Eazl

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30 Videos (2h 11m)
    • Watch the Facebook Ads Certification 2017 Course Trailer

      0:53
    • Welcome to the Facebook Ads 2017 Certification Course!

      6:05
    • The Capabilities of Facebook’s Ad Ecosystem and 4 Core Tools

      8:05
    • The Interactive Facebook Ads Manager Simulation Game

      10:10
    • Let’s Set Up Your Base Tracking Pixel

      3:10
    • [Advanced] Let’s Set Up an Event Tracking Pixel

      6:33
    • Let’s Convert a Personal Account to a Business Account and Add People

      2:16
    • Let's Build Your Facebook User Targeting Skills

      2:57
    • How to Build a City-specific Audience of Facebook Users

      4:14
    • How to Target Users Who are Located near Physical Addresses

      2:36
    • How to Build an Audience of Your Competitor’s Fans

      4:27
    • How to Build an Audience of Users from External Data (Like an Email List)

      3:17
    • How to Build a Custom Audience by Synchronizing a MailChimp Account

      2:14
    • How to Create an Audience that “Looks Like” Your Fans (Lookalike Audiences)

      2:29
    • How to Create a Lookalike Audience from a Tracking Pixel

      2:20
    • How to Create an Audience of Users Who’ve also Visited Your Website or App

      2:18
    • Watch an Animated Introduction to Facebook’s Objective-driven Ads

      1:54
    • How to Build Awareness for a Brand with Promoted Success Stories

      7:38
    • How to Prioritize Between Two User Groups by using a Reach Split Test

      6:18
    • How to Create and Promote a Time-sensitive Offer or Discount

      6:24
    • How to Launch a Device-targeted Carousel App Install Ad

      6:01
    • How to Get Leads for High-dollar Sales (e.g. Service Business or Car Dealership)

      6:13
    • How to Use Engagement Ads to Promote a Digital Product (Good for Events Too)

      3:02
    • Let’s Delve into Sophisticated Uses of Facebook Advertisements

      1:55
    • Let’s Set Up a Facebook Product Catalog (Great for Products or Travel Offerings)

      8:30
    • How to Use a New Feature: Let’s Use Product Tagging in a Post

      2:06
    • Let’s Launch a Pixel-driven Product Catalog Remarketing Ad

      6:43
    • Let’s Set Up a Dynamic Product Catalog Display Remarketing Campaign

      4:58
    • How to Use Facebook Insights and Automate the Delivery of a Performance Report

      2:09
    • The Big Reveal: Ad Performance + Receive Your Certification

      3:28
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