Facebook Ads for eCommerce - Converting Templates Included | Robin & Jesper ✓ | Skillshare

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Facebook Ads for eCommerce - Converting Templates Included

teacher avatar Robin & Jesper ✓, Teaches Digital Marketing & Social Media

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

13 Lessons (1h 20m)
    • 1. FACEBOOK ADS FOR eCOMMERCE: Introduction

      0:54
    • 2. Create Facebook Page

      2:40
    • 3. Create Facebook Advert Account

      4:26
    • 4. Install Facebook Pixel

      5:44
    • 5. Create Your First Ad

      6:16
    • 6. Detailed Targeting

      7:52
    • 7. Finishing The Ad

      8:37
    • 8. Split Testing

      4:52
    • 9. Ads Manager

      7:34
    • 10. Ad Sets

      10:43
    • 11. Scale or Stop

      7:38
    • 12. How to Scale

      6:48
    • 13. Ad Creative Examples

      6:23
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About This Class

Learn How to Drive Customers to Your eCommerce Business with Facebook Ads for eCommerce - Get Templates & Guided on Making Selling Ads.

Welcome to the Facebook Ads for eCommerce Course!

The Facebook Ads for eCommerce Is Aimed For Complete Beginners & Can Also Help More Experienced Shopify Dropshipping Owners. In this Course We'll Teach You How To Start Making Facebook Ads & Drive Customers To Your Products so You Can Start Making More Money with Your eCommerce Ads.

Does That Sound Good Or What ?

This is a 100 % Practical Course - Get Ready For Real Time Hands-On Experience From The First Lecture!

After This Course You'll Be Able To

  • Drive More Targeted Customers To Your eCommerce Website

  • Understand Your Customers Mindset Better

What You Will Master Inside This Course

  1. Facebook Ads Creation

  2. How to Target Your Customers

  3. Split Testing

  4. Understand When to Scale or Stop Your Ads

  5. How to Scale Your Ads

  6. Understand What Makes Ads Sell More Products

    And More...

The Course includes:

Articles, Templates & Tools That'll Help to Optimize Your Facebook Ads for eCommerce Journey!

The Majority Of The Tools In This Course Is For FREE and Will Help You Get Results.

Are You Ready to Maste Facebook Ads for eCommerce?

See You Inside The Course.

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Robin & Jesper

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Robin & Jesper ✓

Teaches Digital Marketing & Social Media

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We're passionate about teaching! There's no greater joy than watching beautiful testimonials of people achieving their goals and dreams. That's why we STRONGLY believe in full and constant support. With ALL of our courses you can expect:

If you're interested in learning Digital Marketing - Social Media Marketing or Creating a Something Awesome..

We're at your service!

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Transcripts

1. FACEBOOK ADS FOR eCOMMERCE: Introduction: hi, guys. And welcome to the Facebook ads for E commerce course. Now, in this course, you will learn how to make converting ads. Within one hour, we will be starting out with building our Facebook page and then our Facebook ads account. Then we will give you templates with strategies that we and thousands of people have had amazing success with. This is a 100% practical course, and we will give you templates and show you exactly how to use them. Step by step. And what makes discourse so powerful is that you only have to follow the templates and stay consistent and you will get amazing results. And we hope to see you in the course. And of course, we will be answering every question in the Q and A section within 24 hours. Hope to see you in the course in the course, guys 2. Create Facebook Page: So in this video we're about to create and Facebook page and this Facebook page is necessary to drive traffic to our web store because we're gonna make the ads through that page. So I'm going to show you how to set up one. The only thing I really need you to do is to log into your Facebook account to your regular personal Facebook account. If you don't have any, then you're sign up here and create one I'm gonna low gain. And once you logged in, you would like to click on this scroll down here and then go to create page and remember guys that we're building a business, our brand here. So we're gonna click on this to get started, and then you only have to put in and the name of your company or never rather to use the name off the Web site or the domain name that you have. So, for us, that will be our and Jay's super sale. So this is the page name, and then you can go under category here and pick any category. I think they will have some e commerce e commerce website and then click on continue. Then once that's done, you can only click on Skip here, Skip the bottom skip as well. Here, give it. So here we go. Now our Facebook page is alive. The only thing I need you to do right now is to click on this profile picture and click on upload photo. We are going to upload the photo that we're using for our Web shop. You know, remember the logo that we created? I just use that as your profile picture because But once you do that you can. Also customize is here as you want to click on save, because this is what's gonna show up when you run ads. So your brand is gonna appear as a pro picture within. That adds. So people who see your product, they feel that this is a brand that I can really trust, and I can go onto their website and biter stuff. So this is really how simple you do it. You can also as well at a cover photo here is not essential. We're not going to do that for this one. So now your Facebook page is up and running, and now we can start getting in more into the Facebook ads and try traffic to our Web store and convert people and make some real dollars hang on to the next video. 3. Create Facebook Advert Account : in this video, you'll learn how to create your ads account, and this is actually super simple to do. All we need to do is go to facebook dot com, log into our own Facebook and then go to the opera right corner and click on the arrow here . Then we're going to click on Create ads. And then here we are, all done so on ad account has already been set up for you automatically. It's that simple, and you're at a count is displayed up here. Now when it comes to this interface, everything here we don't need to worry about that right now. We're going to set up that's in a bit. What we're going to do is make sure that the foundation is set, so you got your ads account set up. Now let's click on the upper left corner here, which this adds manager and then click on settings. So the first thing we want to do is go down here. It's this currency now. Right now, it's in Swedish krona because we're from Sweden. We're going to click on Change currency here, and we're going to choose us dollars. There it is, and then click on create new accounts. So what's going to happen here is that you get a new ad account with the dollar instead off the Swedish krona. So you're going to act the activate that county just created, click on the activate at account and just go straight into the new account. The reason we're doing this is because when you're paying for your ads in dollars and when you're selling your products for certain dollars, then you can always see how much you're paying for ads and how much you're having an income from your products. If they are in different currency, it just makes the conversion so much more complicated. So now you're new at a Countess, ready? We're going to click on. Not now. All right, so the next thing we want to do is just go in access that new account. If we click up here and go down to the 1st 1 then this is going to be our new account. You can see there's a different number. This one is now deactivated, so just click here and then we can see the currencies in U. S. Dollars. Perfect. The next thing we want to do. Let's go ahead and click on payment settings, and then we just want to add a payment method so that you can actually make your ads go live. Just click on add payment method and add in all a few details in here so that when we create an ad, you can actually bring it out to people. If you haven't put any card in here, then you're going to You're able to create an ad, but it won't go live. So that's kind of takes the point away. And then finally, when you've done this click on sit account spending limit, this is a very good idea. So you don't want to make any mistake. You don't want to go overboard or anything. So what we're going to do is that we're going to set a spending limit for $100 and then click on set limits. So no matter which add you're making or how many ads you're making, your entire account spending limit right now is $100. When you reach that, your ads won't be going live anymore. Just is a safety precaution. So when you want to change that and push that further. Then you just go back to settings up here, payment settings and then change this limit and push it further forward. That's all you need to do or just to reset it. So that is how you create your ad account and set everything up so that you're ready. Now you got the foundation. Let's recap. So start off at your personal Facebook account, then go ahead and click on the arrow. Go to create ads, and by now your ad account will already be created. Khaliq up in the upper left corner, go to settings and change the currency to us dollars. Once you've done that, got in a new account, access the new account. Here, go to payment settings, add your payment method and then add your spending limit. And that is all super easy, guys. So let's move on to the next lecture. See you there 4. Install Facebook Pixel : in this video, you'll learn how to install the Facebook pixel. So what is it? Well, the Facebook pixel is just a tiny piece of code, and we're going to add on a Shopify website, and it's going to track everything that everyone does on our website, the actions people are taking, and even more. The pixel is going to optimize all off for future ads based on their action. So this piece of code is going to do all of the heavy lifting for us, and all we need to do is install it on or Shopify, and I'll show you exactly how to do that. So let's start off at our Facebook accounts, then go to the upper right corner, click down the menu and click on manage ads and then go to the upper left corner here, click on Facebook ads and then go to pixels so you're pixel could basically be seen ass. Your virtual assistant that doesn't even ask for a salary. It's perfect, so it's going to track everything. It tracks the website activities. So if someone is making a purchase on your Shopify from your ad, then the pixel is going to see Oh, this kind of person enjoys shopping at your website. So then the future, as you make is going to be, is going to target similar people based on their profile. It's a very advanced piece of code, but we don't have to really know anything about it. We just have to install it and let it do all the lifting so very handed improves our return on advertising, in other words, makes the ads more effective. We have to pay less friends. We get a better income and also reaches by itself new customers, similar customers to those who are buying. So let's go ahead and create the pixel. It's really just click on Create pixel down here, and the name itself doesn't really matter now. I'm just going to call it, are in Jay's Super sale and then click on Create. This is just for ourselves, where the only one is going to see this name. Okay, so the pixel it's created now the next step is to install it, and Facebook has been very, very kind, as have Shopify that have made this installing super easy. All we're going to do is click on use on integration or tag manager up here. And then we're going to click on Shopify down here so, as you can see, were taken directly to a tiny tutorial. So the first part is we want to go to our Shopify and click on online store. Let's go ahead and do that were at Shopify here, back in a four store click on online store. Let's go to the next step and click. Continue. Then we're going to select preferences and copy this I d. Pasted in there and click Save. So do this together with me. Now, if you aren't following along, posted video and just do this along with me, take the code that you're having selected, right click and cope it. Then let's go back to our store and we're going to go to Preferences, and we're just going to scroll down until it says Facebook pixel here. So we're going to right, click and paste it in. All right, and then click on save Great. Let's go back, scroll down and click on. Continue. Now we want to make sure that it installed correctly. All we're going to do is click on, continue here and just have a look and make sure that everything is working the way it is supposed to. So let's close this set up and then we're just going to wait for a bit, so this can take up towards 20 minutes or more. What's going to happen is that your pixel is going to be showing here, and if it's showing a green light, that means it was installed correctly. If he's showing a red light, then something went wrong. We need to go back to the instructions and redo this whole thing. So we're just going to update this. And if it's not showing up for you, then give it a couple of minutes. Give it 10 15 minutes and see if it's appeared yet. So there we go. We just got a green light. As we can see here, we know that everything is working the way it's supposed to be. The pixel is sending information to Facebook and vice versa, so this took about 25 minutes. Sometimes it's faster. Sometimes it's slower. Just know you'll have to wait a little bit. So now finally we have these virtual assistant on our website, absolutely awesome. What we can do is then click in here, which is the pixel itself. And in this dashboard you'll be able to see all of the activity that people are making on or Shopify, isn't that amazing? So now it's your turn to go through this. Watch the video from the beginning, set up your pixel, and then let's move on to start making some ads, guys, see you there. 5. Create Your First Ad: In this video, you'll learn how to start making ads, drive traffic and ultimately start making some money. Now, this is a very exciting part, so let's get right into it. The first thing you want to do is go to our website. The reason for this is we want to find a product to start selling so scrolling down. The first thing that we are gonna sell is this'll cute panda right here. So I'm just going to click on that one and leave this screen up here because we'll be using it in a bit. So if you're watching this lecture, just follow along with me, find your own product and just mimic me. Now let's go to our own personal Facebook. Go ahead and click on the arrow in the upper right corner and then click on Create ads. Now there are many different source of objectives you could be having for your ads. Now, whether that be awareness, whether that be driving traffic engagement, we don't have to worry about any of that stuff. We only have one single objective, and that is to have people purchase our products. And to do that, we're going to go with conversion and also choose conversions here. Now that's the Onley campaign will be using the only thing you need to really know about. So let's click there and scroll down. No. When it comes to campaign name, the easiest thing to do is just name it from the product that you'll be selling. So we're going to call this panned up products. And when it comes to split tests, no need to worry about. That will show you an effective version of split testing in an upcoming lecture and with budget optimization. No need to worry. It will all be in the ad itself will show you everything and then click on. Continue. So, guys, here we are. We're about to create our very first ad. Now I know it can be overwhelming. There are a lot of different options in here. No need to worry about any of this because we have already set up a template for you. So even if you don't understand one bit off any of these options, if you just follow the template, you'll get it on point and you'll start seeing results. This template is what we have been using ourselves and other people as well. It's time tested. It works. So this is not as complicated as it looks. Just relax. Follow along, follow the template and you'll do great. So if you check out, your resource is you'll find the template right there looking like this. So we're going to go through this one step at a time. Let's start over Number one, which is the ad set name that we're going to call this ad set one broad interest. Now the reason we're calling it this is because later on will be making more ad sets. No need to worry about that right now. This is the only thing you need to do. So let's go ahead and change this name. Add set one broad interest and then scroll down and let's go back to the template. The next thing you want to do is go to website conversion. Now, remember what we spoke about before a conversion could mean anything. It could mean add to cart. It could mean Lee generation clicking on a certain link. The only thing we're interested in is having people buy our product. I mean, that's where we're making these ads so what we're going to do is Scully care, and then we're going to scroll down and choose purchase. Now these are red, as you can see. But whether they're red and green, it doesn't matter. It's on Leigh read because the pixel hasn't registered anyone purchasing from our website yet this the only reason these are showing s red. Now, the second someone is gonna buy from our website or click on initial initiates, check out at payment info or do any of these things. You'll see a green color here instead. So don't worry about the red color. Just go ahead and choose purchase here. So whenever anyone is purchasing, it will register on our pixel and we'll see it. Asked that the Facebook ad has been successful, they will also easily be able to see how much have we been spending on her ads? How much are we earning? So always purchase. Let's scroll down. Now we're going to be setting up our audience. So let's open off the template once again. The first thing we're going to do is choose the country United States. So just go ahead and remove whatever country might already be here, which is Sweden for us and then right United States and choose that country. The reason we're choosing the U. S is because there's a lot of buyers from the U. S. So it's a very good country to target. There's a lot of consumers there and then want to scroll down, open up the template and check out the ages. We're going to choose 23 to 65 now. These are the ages that have been shown to be the most prominent buyers that people who like to shop the most. So the template itself works regardless of what product that you're selling was just going to be changing one thing, and we'll get to that in a bit. Now, if you're wondering the custom audience here, just leave that blank. No need to worry about that. We're going to be setting up this information according to this template, so we're not going to be using any custom audience. Scroll down. Just leave languages blank. If it's not in the template, it means you don't need to do anything with it. 6. Detailed Targeting : and then we have detailed targeting. Now, if we open up the template again, you can see that the detail targeting says broad interest plus engaged shoppers so broad interests means that we're going to be targeting people who are interested in pandas. Now, a broad interest always means depending on what product you're using, an interest to the product itself. So we're having a plush toy, a panda toy, so it might be a good idea. Two in here, right panda and see what pops up. So we'll see. Giant panda Bored Panda cooking panda panda. Pop up is a lot of different things, and you can on the side here, see the size of them. If you're wondering what some of them are, it might be a good idea to simply google them. But on idea is, for example, if you're into the movie Kung Fu Panda, chances are you might also be into pandas themselves. Were going to be a little bit more specific air, and we're going to go with giant panda here, which is a species off the panda. And as you can see, there's a lot off people who love them. So by choosing giant panda here. We're already now targeting people who are interested in pandas. Perfect, Right. So if you're interested in Panis, chances are much, much higher that you'll be buying a panda plush toy. Now, next up, there is something here that's called narrow audience. If I click on narrow audience, that allows me to adding another detail. So right now, when it comes to people's profiles, all of the people who have gone in and like the PE giant panda will be targeted with our ads. Now, if I would add another thing here such ass Kung Fu panda, If I would add Kung Fu Panda, that would mean that they're going to target our ads to people who like either giant panda or kung Fu panda. If I instead narrow it down and I write Kung Fu panda here, then that means that they will be on Lee be targeting people with our ads who are liking giant Panda and Kung Fu Panda. So if there within the same square, it only needs to be one which is targeted. If they are in different squares, it needs to be both. So this is a way to narrow down your audience and just going to click the cancel here and remove that one. If we go back to the template, we can see here that the detailed targeting says broad interest. And we have giant panda chick. And then we have engaged shockers. So engaged shoppers is people who have shown a shopping behavior on Facebook recently. So we only want to target people who are interested in actually buying items, not just people who likes pandas. Just because you like pandas doesn't mean you're gonna buy something, so we're gonna click it. We have narrowed down the audience and we're going to write engaged shoppers. There we go. If you need a description, you can read it on the screen here, people who have clicked on the call to action button shop now in the past week. So we're gonna click there perfect. And then let's go ahead and check the template once again. So now it says audience size 100,000 to 1 million. So if we look to the right corner here, we can see that our audience size right now is 66 million people. Now that it's wait, wait too much what we're going to do is narrow it down, and we're going to do that by clicking on narrow further here. This is the only place in the template where you'll be needing to go outside off the box. You need to get into the mind off the consumers. So who are most likely to buy this panda plush toy? Well, most likely people who likes Panoz, who likes shopping. And when you think about it, this is a Children's toy. So what we might want to do here is Target parents. Now think about it. There's no point in targeting Children. Children aren't on Facebook, and buying parents are. So what we're gonna do here, it's click there and writing parents, and we're going to focus on quite young kids. We're going to focus on those here. We are preschoolers 3 to 5 years old, so have a look at the right corner here. It's a 66 million people have a look that while I click on these 3 to 5 years old, so now it just got lower to 1,900,000 people. Definitely much, much better, right? But we want to make it even more narrow So before we start getting even more detailed with this, we want to scroll down slightly. Click on this word says, expand interest with may increase conversion and remove it because this gives Facebook free hands to expand the interest asked they want and we want to be super specific. So let's click this one away. And now we can see 92,000 people. So we want to increase the amount of people that are shown to our ads right now. So what we're going to do here is we're going to go back races Giant Panda colic in here and we're going to write Kung Fu Panda. So now we have a slightly higher reach and we're going to click on the bottom. That says suggestions here. So this is a great one. I love pandas. Just gonna click there and add that one in and then click and suggestions once again. And then we have one called pandas. Gonna add that and then panda shop and we're gonna add to Kung Fu Panda two and Kung Fu Panda three. So now we have 100,000 people. Perfect. Now this is expanding our audience because they only need to get one off these right together with these filters. So if you like panda shop and you're an engaged shopper and your parents or preschooler, then you'll be shown this ad if you are liking I love pandas aren't engaged shopper and our parenthood preschoolers street of five years old. You'll also be shown this ad. So this is how the detailed targeting works. This is the Onley part. You'll need to really get into mentally think about what the consumer thinks, how they think and what they're interested in, and then we just follow the template further. 7. Finishing The Ad : scrolling down. We don't have to worry about any of this. It's not in the template and then we come to placement. We're going to open up our template once again. We're going to check the placement and it says mobile Facebook feeds. So that means it's not going to be automatic. We're going to click on edit placements. We're going to click on device types and remove desktop now. The reason for that is that mobiles are much more popular when it comes to buyers. They're also much more likely to be engaging spontaneous shopping while they're on their cell phone. And we want to target these kind of more spontaneous people making spontaneous purchases because that's what the product is. And then we scroll down and we Onley want to focus on the feed because that's what's been shown to sell than most. There were going to remove all of the other ones. There we go, and right now the feed is the only one that is activated. As you can see the potential reach just get down to nine day 1000 people, that is still okay. Just stay with being 100,000 to 1 million generally If it's 1000 over above, that's fine and then we'll scroll down. We're not going to be touching any of this. It's not in the template and budget and schedule pick up the template. Daily budget will be set to $5. This means you'll never be paying any more than $5 a day for this specific ad. No need to worry about any of the other ones. And then there's something called Conversion Window. Now we want to have a seven day click and not a seven day click and one day view. No need to think too much about this. The reason for this is it helps the pixel optimize your ads, so just stick with the template. If it's confusing, that is okay. Just know that this works, and then we're going to scroll down. There's nothing more we need to do. If it looks different for you, it might be because it's not showing the advanced options. All you need to do is click on show advanced options and change the conversion. We know and then let's click on continue. And now it's time to actually create the ad itself. How it's going to look like? So no need to worry about any of this. We're going to scroll down and we're going to pick up the template again. Now, the template is a holy Grail. Just stick with it and you will be absolutely fine. So as we can see, the format is going to be either image or video. In our case, we're going to stick with a single image. So it's going to be single image or single video scroll down. And the next step is the upload image or video. Now, to do this simply, all we're going to do is go back to our website, which is right here. We want to use this image. Doesn't matter if you want to use this image, but we want to use this one. All we're going to do is right. Click here, click on save Image s. And then we're just gonna save it down where we know where this panned up product and then save perfect. So now let's go back. Let's click on upload images and then let's click on Panda product right here. So there we go. Now we can see how it's looked starting to look like Now, before we move on, there is something. There's a tool here called Cropping. Let's click on it and make it look a little bit better. There we go. We want to focus on the face to face is very cute and then just click on Done. Looks much, much better. Great. So let's pick up the template once again. So we have uploaded on image. Not next up, Tex. Right? A selling takes about your product. Now, when it comes to writing the text, you might want to give this song consideration. What kind of style you want to know? Water is selling. How do you connect with your customers? Now, remember, we're writing to parents here, so we might want to write something like, Do you love pandas? Do do your Children as well enjoys going with this cute pan that toy. Now you might want to write something a bit more descriptive or with a bit more connection or emotion. But you want to make sure you get into the minds of the consumer. Remember, who am I talking too? And right from there right now I'm talking to parents. So after the takes, we want to add the website. You are L. Where are they going to end up when they click on our ad? So let's go back to your websites and then we're just going to take this link. It's super easy. We have already prepared this click here, right click, cope it and then let's go back and then just right click and paste it in. Ultimately, that is the place where we want to be driving our traffic. So what's going to happen? Is there going to click on our ad? And when they do, they're going to end up on this place. And this is also the place where they can click, add to cart and make their purchase. That is where we're making these ads. So let's go back. So this is what it's looking like right now. Let's move on down. Check out the template. So we already added the website, your L and next up we have headline, we want something attention grabbing. So here the headlights coming R NJ Super sailed. It's a poor headline. Now we want something like for panda lovers, sometimes riding with caps lock is going to be more attention grabbing sometimes not Now, if you're writing for parents product for Children, you could do that if you were selling him a professional product on adult audience. Don't do that. It always depends on the product. And then finally we have called to action shop. Now what is the bottom going to say? It doesn't make sense that it says Learn more, right? So we're just going to change this one, too. Here we go. Is shop now Perfect. So now we have done everything. Everything is set up, guys. And if we look to the right, this is exactly what our ad is going to be looking like. And when they click on this ad, they'll be taken to this site. And this is also where they bl able to add to cart and make the purchase perfect. So let's go back, scroll down and click on confirm. So there we go with just published our first. Now, if you've been falling along than congratulations, you got your first add up, which is the first serious step towards making money with your shop. If I store now, if this feels complicated and don't worry about it, it really is not stick with this template. Just really stick to it. Review this video and especially watch the detailed interest section. What on my thinking process is like how I'm targeting people. Accept the detail targeting the rest. You Onley need to follow this and you'll be all set and you'll have your adds up and then we'll continue in the course. If you have any question, guys just hit us up in the Q and A. But I promise you you'll nail this. This is super easy, seeing the next, like sharing good luck. 8. Split Testing : So in this video, I'm going to show you how you can create a split test to make sure that your product is selling with maybe the best picture or the best text, and I will show you in a second. But first of all, look at this. We recently released our first ad. As you can see here, we have reached 36 different people in the United States. And we already have one person in the United States that clicked our link. They haven't bought it yet, but they have clicked it and shown interest in in our path. Incredible, isn't it? Right? So we already know can see that this works. This formula works. So follow it through along the course and beyond the course. But let's go to the split testing. So a split thing is basically when we are having one ab, if I click here, we have our ad with this picture with this panda picture right now, I can click this open and we only gonna split testes. This means that we're gonna change either the picture here or the text here. You can also change other things like people you are targeting their interests or behaviors . But we're gonna keep this video pretty simple. So you understand the split testing thing here. So what we're gonna do is let me click back. We're gonna go into the ad itself, and we're going to click on Duplicate. And then once this pops up, you will keep it as it is here. This new ad set thing here is, if you want a new body, it etcetera. We're gonna keep this video really, really simple. So click on existing ad sets and, yes, click on public eight. So this is where the fun stuff begin. Really? The first thing you would like to do to separate this one? Yes. You can see the name here. It says copy. I don't really enjoy this. So what? We can do it. Just take this away and write conversion on then to then we can separate them and then scrolling down on the right hand side. Here, you can see how it looks. The original version off. This looks right now and what you can do in this split testing as I totally before you can add. Or you can change Impressed? You can change behaviors, etcetera we're gonna keep this simple and just change the picture here. You can also choose to changed it here. But then you don't don't really know which is working. The best is that the picture Is that the picture and the text, etcetera. So you really want to determine which add is bring the most clicks and eventually the most safe that you can get dollars in your pocket. So scrolling down are we show you how simple you just changed the picture. This is a picture click on clear image. Then you would like to have another image off course. I already have that. So I'm going to click on select Image, look on the right hand side here and then upload image and and panda to so the other cute picture here and click don't confirm and this is how it's gonna look. As you can see, I enjoy this. But if you don't enjoy this, you can just crop this picture by clicking here and this around a little bit. Maybe take a little more off the face like that. You can see how it's turns out here. You can also move this around as you want to gonna keep is the largest possible. Maybe something like that cute panda and click on Done, and that's it. Now you only want to click on publish, and now it's done moving back. You can see now that this ad, the look off the product that we are advertising, is different. As you can see, this is one picture here, and that is another patriot, so we will see over time also, which one is performing the best. Which product is getting the most clicks, and which products are we spending a lot of money on? That doesn't work, so we can take that away and just go for the product that it's working, getting the most clicks and the most dollars in your pocket. So that is basically how you split test the product. It's very simple to do you only with one variable, only one variable, so you really can determine what is working and what is not working. So Robin will go through this adds manager in the next video, follow along to that video 9. Ads Manager : in this video, you'll learn how to use and understand the ads. Manager. Now the ads manager is your ads dashboard. It contains all of the information about all of your ads. It is also what allows you to customize them. So what we're seeing right here is pretty much the default view. We're currently in campaigns, and we're just going to go through the essential parts what we really need to understand and then how to use them. You could make this really complicated, but there's no need to. It's actually very simple and very effective. So let's go ahead and click on account overview, first of all. So just like the name implies, this has all of the information about all of your ads summarized. So looking up here, the first thing that we did was to set a account spending limit. So here we can see how much we've spent so far. We said $100. We spent 3 $31 and then going down, we can see the totality off our reach, amount spent impressions, everything. Who the people are all of these things now These this information is not very important right now, but I want you to know where you can find it. Should you want to know, for example, is it men or women who are primarily interested? Clearly it is women. Also note this is for this month. It's always to default to show the information for the current month. You can change that by clicking here, but generally just leave this be. So let's move on to campaigns. So, as you can see appear, we have campaigns, add sets and then adds, Now, these are three different parts off the entire ad. The campaign is the objective off the ad itself. Now, remember when we did the ad? Our objective is always to go for conversions, right? So the objective off all of her ads is for purchases, and then we have the ad set. Now the ad set is the audience, the demographic, the locations. So you could say that while campaigns contained objective, the ad sets contain the target. That audience. So if I click on add sets here, you can see that we set one ad set where we selected the broad interest. If you remember the template with selected men and women and we selected the U. S. And then finally, we have the ads itself. This is the look off the ad, how we want the ads appear on the Facebook feed in front of others. So if I click on ads here, we can see what the ads look like. And remember, we split tested this ad to see which picture is working the best. And right now one is performing better than the other clearly, even though this one has still been on for longer, So that is the difference between the campaigns. Add sets and ads. And as long as you know that you're going to get really far, it doesn't get much more complicated than that. When you get a lot of campaigns in here and you're starting to kind of mix them up, all you need to do to find the ad sets that belongs to this campaign. The panda product, that is, it's just click on it. So if you click on it like this, then it's on Lee going to show the ad sets for that campaign, and if I click on this ad set, it's on Lee going to show the ads themselves. In that ad, set, So this is a super easy way to navigate through all of your different ads. So what's going to be happening later is that you're going to be having different products , and all of the different products will have different ad sets, which will have different ads. All you need to do is click on them, so those are the main things to know how to navigate and control the ads manager. And then let's also go through what these statistics actually mean. So the first thing to know is the selection part. If I click on this, it's going to select all off the campaigns I have now right now is just one. But if I had 20 it would select all 20. If I want to turn this campaign off, which also turns to add sets and adds off, I would just click on this bottom right here. This is the on and off bottom and then moving on. We have delivery now. The delivery could be either it's off, which means it's not going. It could be in review, meaning it's about to come out. If it's gets approved, what could be active, meaning it's currently live and showing and you're currently paying for it now, result for us is always purchase. Remember, we went for conversions, so ultimately, even though we're very happy, we're having link clicks. In the end, what matters are the results are the purchases. We want people to buy our products, right? So let's say that you would have for dealing clicks, but you wouldn't be having any purchase. Well, that means something is probably wrong with your website. You want to go and troubleshoot your website, make a test order, make sure that the website looks clean, that it looks trustable and just troubleshoot from there. We're always interested in purchases. And then there's the reach, the reach meaning how many different people that this ad has been shown to. This is different from impressions, meaning how many times that has been shown. As we can see. Impression is higher than reach, meaning that some people have seen our ads, maybe twice or tries and then we have coast per result because who installed the pixel? We can see how much we have been paying for the ad, and we can see how much the the ad itself had sold for it's connected with the product. And then we can all always know if the ad itself it's worth the cost. You always want to earn more than you're paying for your ad in. A couple of lectures were going to give you a template for that as well. And then we have the budget, and right now we're using the budget we set. Nothing complicated how much we're spending here. The Mount spend When it's ending, we have it on ongoing. You could set a date, a time stamp, but we're going to show you how to handle this in a bit. And then the link clicks how many times someone has clicked on your links and finally, website purchases. You don't really need to bother about this one. You just need to worry about the results here. So that is all of the important parts in here. And if you want to remove on ad itself, all you do is selected and then click on delete. It's not any more complicated than that, actually, super simple. No need to make this any more complicated, so by all means play around with this dashboard, but don't make it more complicated than it is. Just understand. With campaign ads, sets and ads are out to turn them on and off. How to read this? Just basic metrics. And you're all good. You don't need any more. Okay, let's move on to the next lecture. 10. Ad Sets : in this video, you'll learn how to improve your ads and drive more traffic. Now what we have done already is that we have target one specific type off audience. We're going to improve our ads by targeting more audiences or, more specifically, a different type of audience. Let me show you what I mean. If we start off in our adds a manager in here and then we go to add sets, you'll see the ad set that we created called broad Interests, and we specifically targeted people who like pandas because we had a panda plush toy as a product. But the truth is, not only panda lovers or parents which were targeted in their or their they aren't the only people who are going to be buying these products. What we're going to do is they were going to create more ad sets to target Mawr and different audiences. From here, we'll be able to see which one is performing the best out of the ad sets and then keep those so you already know how to split test. This is not a split test, but it is very, very similar. It's also just a simple so If you check out your resource is you'll see that we have added a template for you. So it looks like this. And this template is for the ad sets specifically. And if you remember, when adds it is, it is your audience Now the first audience we have already created. It's the broad interest we targeted the panda lovers. The next thing we're going to do is that we're going to target tangent, keywords and also adding engaged shoppers. So let's just start off there and get to it. So we're already in our ad sets, and here we have our broad interest. What we're going to do is just like the split test we're going to click on Duplicate here and then we're going to keep it in the original campaign. We only want one copy and we're going to click on Duplicate. So the first thing we're gonna do is just change the name. So this is why we from the beginning called it add set one. Now this one is going to be ad set to, and we're going to call it tangent keywords. And if we scroll down, all of these settings are going to be the exact same. We don't need to bother about any of these. Just scroll down, scroll down until we get to the detail Targeting. If this was a split test, would be changing one thing. But we aren't. We're going to change the entire detailed targeting. So let's start off by removing all of these and then check out the template once again. So here we can see that the template is asking us to use tangent keywords. And if that sounds confusing, we have some examples down here as well. So attention Key would could be mobile phone accessories, iPhone accessories if the product waas a more violence. So now we have a panda toy. So we could, for example, in our detailed targeting right stuffed toys and there we go. So if we check this one out, we can see the size is 11.5 1,000,000 people have like this. So we're just gonna select it and then see are estimated results. So we have 1.7 million people. It's a bit too much, but we're also going to add one more. If we go back to the template we can see. We're also going to add engage shoppers. So let's click on narrow audience and then adding engage shoppers and then shake how many we have. So right now we have 1.1 million people still up tad too much very, very close. Now when you get even more specific to stay within the 100,000 to 1 million range, what you could do is just keep clicking on narrow further and get more and more specific. When it comes to this template. The most important part is that the tangent keyword in here is the first box is the first thing you write in it. It's this one stuffed toys. After that you have free hands exactly the same with broad interest. First we wrote Giant Panda and then we could get more and the more specific. So I just want to narrow this slightly further. When I'm going to do is click on narrow further here and add something. General, let's say toys. There we go and then shake the results and perfect 810,000 people. So now we have people who like stuffed toys who are engaged shoppers and who also like toys . Clearly, these people enjoy their toys, so they're going to be a perfect audience to aim at. And then we're going to click on publish. There we go, it's published. You can't see it because it's behind my head, the published bottom and the approval. But it's right there. It's been published. So then we just click up here to collapse this side panel. So now we have to add sets out. This also means that your budget just increased to $10 a day. That is worth noting, so this is a great way to drive more traffic, get a bigger income very quickly. However, if you do have limited funds, you can stick to the just broad interest. But if you're able, I strongly recommend that you followed its template very, very strongly. So we're going to make one more ad set here. So let's click on broad interest again and click on Duplicate and then do the same thing. Just click on Duplicate, and then we're going to change the ad set name. So this is add set three, right, and then we check the template. It says brands, FAM pages, associations, etcetera. We're just gonna call these brands For now, the most important thing is that you know that it's add set three. They would go and then we're gonna scroll it down until we get to the detail targeting. And let's remove all of these once again. There we go. So let's get started. Let's bring out the template once again. Now, if I need some examples some help, we can use the example here for more violence. So let's go to number three with the brands here. So an example could be iPhone now that it's a brand. This apple, for example, all the clip Android Central, this different kinds off brands or fam pages or websites. Whichever the point is that these are a different audience, the same product, but a completely different audience. So, for example, our main one here could be Toys R Us. Now, I do believe that these have reached bankruptcy. At this point, however, the people who enjoy their site are still gonna be people who enjoy toys or have Children who like toys. Most likely they'll be shopping there, So my advice is used. This kind of brands use this kind of big shops that you know that here there's a show for Children or that enjoys the product itself. But don't use Toys R Us when you are watching this, but because most likely these will have reached bankruptcy by them. So we have Toys R Us and now, because the interest or the potential reach is a bit too big, we're gonna once again just narrow it down. You don't have to adding engaged shopper here because if you like Toys R Us, if you like that brand or that store rather than chances are you are already a shopper. But because one a narrow it down, we're going to add it in. There we go. So we have 2.2 million people, and now we want to narrow it down even more. Remember 100,000 to 1 million. So let's click on narrow further. And then let's add stuff. Toys, stuffed toy. There we go. 140,000 people. Perfect. It is within the range. It works really well. And then we're just gonna click publish. So now it's published. Once again, that's behind my head. You can see it because I'm in the way. But it has been published. We're gonna collapse this side panel. So there we go. Now we have three different ad sets up, meaning we have one product, but three completely different audiences. And it's gonna be very clear which audience that is the most interested in buying the products. Because remember, this adds cost money, and we want to get We want to earn more than we're spending all the ways. And if you have limited funds, I recommend that you go with $3 a day instead of $5 a day. And if you have very, very limited funds, then just stick to a single ad set. But if you can, I strongly recommend you used to three adds. It is extremely effective. So the next question is OK, the ad sets are up there running and driving traffic. What's next? How do I know when to scale that? How do I know when to remove the ad? Well, we're gonna be talking about all of that in a little bit, and you're going to learn everything. We're gonna give you a template for it. So don't fret. Just relax. Follow along in these lectures and you'll do perfect. See you in the next video, guys 11. Scale or Stop : In this video, you'll learn how and when to scale or stop your ads. Well, first off, what is scaling? Scaling is basically to increase or decrease the amount of money that you're currently putting into your ad. So if you remember, if we go to add sets they were putting in $5 each into our ad sets here. Now, if we were to scale the ad upwards, we would be putting in more money. That means that they it will be reaching even more people. Now the reverse is also true. You could scale it down. If you scale it down, it's going to be reaching less people in the next video. Your learned exactly how to be doing this will teach you everything. But in this video, we're going to be focusing on when to actually be doing it. How you know what it's working, how you know what isn't working and when to stop. So let's get started right away. Now the first thing we can see here is the columns we already went through what all of these means now. In order to make all of this super super simple, we have created a template for you. So you know exactly what to look for and what rules to follow to make your ad sets successful. But before we do that, I want you to go to add sets here. And then I want you to click on columns here. And then I want you to click on customized columns. What we're gonna do is change the positions a little bit and add another column. You only have to do this once, and when you have done it, you'll never have to do it again. The reason we're doing this is to match the columns with our template, so it makes everything super easy. So first off, when we're in here, search for cards and you'll see something called website add to cart. We're just gonna click this one in here, and that is going to add it in the bottom here. So this is all off the different metrics that are showing on the side. Now what we're going to do is change the position off them first off, before we change anything here was this website purchases. We're going to remove that one because we're only interested in the purchases off our product we already have a metric for it. And then we're going to grab this one with these websites. Adds to cart holding our mouth and just put it one step up. We're also going to grab our link clicks here, hold it and put it one step down. So if you're following along this video right now, it should be looking like this on the top. We have website purchased conversion value link clicks websites adds two cards website Persia purchased R O A s. And that's all that is all you need to do. Put it in this order at this in and then you never have to do this again. And then where it says save to preset, click that one in and then let's name it new default and then just click on apply. And there we go. As you can see in the call and write that we're using the new default already and the reason we're doing this it's because this is perfectly aligned with our template. So if you check out, the resource is you'll have eight. The template right there and it looks like this. So this is the current template that we will be using to figure out if we're going to stop or if we're going to scale our ads. So here are the rules and it is super duper simple. Now, for day one with 24 hours, that is when we've been spending $5 on our ads. It's remember, this is an ad set. We're currently on a budget for $5. Now, the rule is, if you have at least three clicks, it gets to move on to the next level, which is day two. If it does not have three clicks, if it has less than three clicks, then you terminate it. So if we take this one, for example, the one that we created, if we hold our mouths over its schedule, we can see that we created it at 703 p. M. So it hasn't even gone 24 hours and we still have three link clicks. So what this means is that it lives to fight another day. The next step. The next rule in this template is day to so By two, you will have about $10 spent us and matter if it's actually been spending $10 by them. You want at least three. Add two cards and if we look at the new call him, we just created here. We have websites. Add two cards. So by tomorrow, by around seven, we should be having three adds two cards. If it doesn't, we're going to shut it off. And if it does, it moves on to yet then next level and the final left, which is right here. It's day three. It needs to have at least three r o A s. And that means return on ad spends, in other words, meaning how much you've been paying for the ad and how much you've been earning. You want to earn at least three times as much money as you have been spending on the ad itself, and that one is in the very bottom right here. So if by three days after three days, this doesn't have three in it, we terminate the ad if it has three or more than we move onto the next lecture and show you exactly how to scale it. So for clarification, let's go through this once again. Day one off the 24 hours three clicks and clicks, meaning anyone has just clicked on your ad. That's all you want? Three clicks within 24 hours. They to website adds to cart. You want at least people to have added a product on your website from your ad three times. And if they have remove onto number day number three want at least three times this much earning as money you have spent on the ad. So let's say if you spend $5 you have earned $20 then you're going to have a return on ad. Spend R O A s return on ad spent. That is over three. You get to move to the next lecture to scale it. So this is all you need to know if it falls in this order. If it passes this, you scale it. If it doesn't pass any one of these days, you terminated by just clicking on hair. So by now you should know exactly what to look for, exactly how to handle your ads and just follow. This was because they work. They really do work. No need to make this complicated. Follow these rules in this template. And then when you find a working ad because you're not going to find the majority of ads working. But when you do, that's when the money starts piling in, and that's when we start scaling in getting even more money. So let's move on to the next lecture, guys and learn how to actually scale the ad. See here there. 12. How to Scale : in this video, you'll learn how to actually scale your ads, and this is the gold mine. This is where we start making some serious profits. So let's get right into it. Anstrom. Exactly how this works. So we're in our ads manager. We always start off in campaigns. All we're gonna do is click on add sets, and if you haven't already, then go to columns. Make sure that the new default that we said in the previous video is the default. So click on you default here and then go back and click on Set as default that you'll always be using this one as soon as you click in on add sets. Perfect. So if you remember how to find a profitable ad set, meaning you're going to want to have a return on ad span, that is at least three. And when you think about it, that's great. You're making at least three times the money that you're spending on the ad. That's pretty crazy in itself. So let's say that we found a winning ad set here. It's working perfectly. It's going through all of the three days that's required. Three link clicks three as two cars and then three r o A s. So what we want to do, then, is we want to actually scale it to make this process super simple. We have added a template once again. I mean, the templates makes it so you only need to follow it. And you got the success formula right in your hands, whether you understand it or not. So all you're going to do is go to resource is and bring that one up and it looks like this . So this is your successful now, this is going to show you exactly how to scale it. So remember, we have our ad said here and now because thes haven't been out for too long. We're gonna pretend that it's past it. Three days mark and it is a profitable ad set, and we're going to scale it. The first thing we're gonna do is we're gonna duplicate the profitable ad set and double the budget. That's why we call this double up. So that's the first thing we're going to do. And doing that is super simple. Check this out. All we're gonna do is go over to the ad set itself click on duplicate. We've done this before and then click on Duplicate once again. And now when you're here, you're just gonna change the name here too scaled at the end. So even though it still says add set one, we're gonna call it Scaled. Right, So we know which one it is. Which one? That is that we're scaling. We have a full control over everything that we're putting out. And then we're gonna scroll down until we get to the budget and schedule, and all we're gonna do is double this one up and doubling five is gonna make for $10. So that's all we're gonna do. And then we're gonna go ahead and click on Publish and then is completed, is published. You can't see it because my face is in the way. But we're gonna close this side panel and there it is, so noticed. We still have the original ad set. The original profitable ad set and we have also put out are scaled adds It's so now what we want to do is bring out the template once again and just go through the rules for keeping this profitable. We're not taking any risk whatsoever here. It's all about making an income, not wasting money. So shake data after you have spent $20 in this case that is going to be after about two days, you'll be able to see the amount spent up here. And when this reaches $20 you go back to the template and you check your return on ad. Spend your our A s. If it is higher than three, then you duplicate the new ads it from $10 to 20. You do the same thing with a $20 ad set. You watch it off to you spend $20 if it has a return on ad spend that is over three. Then you duplicate that 1 to 40 8100 and 60. You keep duplicating all the time until it's not profitable anymore. So this second that any off your ad sets go below to return on ad span, you turn off that ad set and guys, I know what you're thinking. Oh, how am I going to spend $80 a day? That's crazy, But think about it. $80 a day and you're having a return on ad. Spend that is three times you have been making $240 off that. That means you have $160 pure profit just that day from that ad set. And then the minute it on Lee is on Lee, double as effective or double is profitable. You close it off. So this is a super safe method, extremely effective. Now all you need to do is find that profitable answer and then start scaling it when you start scaling it. That's when this is serious. Money starts to happen. So, guys, let's go over this one more time. You go ahead and you find your profitable ad set like we showed you in the previous video. You want to have three link clicks on day one day 23 Add two cards and day three, you want to have a return on ad spend that is three or above. Okay, then you start scaling it. All you're gonna do is bring up this template, duplicate that profitable ad set double the budget, then check after you spend $20. It's the return on husbands still above 33 or above duplicate again and then off the $20 again and again. And if any off the ad sets go below two, then just click it off. Turn it off. So remember every time you duplicate the original ad sets will still be there. So keep on eye on your return on ad span. Guys, this is where the serious magic starts to happen. So pay close attention to this. Just bring up your template. And even if this feels confusing, trust me. Just follow this template, and you'll do so well. This is super easy when you grasp it. So all you need to do now is go through the previous videos and follow these steps and you'll do great. Okay, Stay consistent. And I'll see you in the next lecture. See you there. 13. Ad Creative Examples : in this video, I'm going to show you a Web page that we're using to get inspirations for our ads because in the jungle of Facebook ads to really understand what is working and what is people stopping in their feet for and clicking on our ad for What is it really that makes ads work ? Let me show you in this video. So what it wants you to do is click in. The resource is for this video will go to AB at espresso dot com. Forward slash adds bash examples And here we have an entire page where we can see what is working with people's Facebook ads. What are people clicking on and why? So if you go to this page and scroll down, you have so much examples here on people's ads that are working as you can see the color for pictures. And you can also get inspirations for, like the text and stuff so scrolling down. You can see there is a lot off ads here, but let's say that we have a particular product to so we can make a search here in the field. Let's say steal. It rings you are selling a steel ring and you want to have inspiration off how eight can look all with the picture with a text, etcetera. Let's see if we can find that it's going down on the page. You can see that to the steel ring we get. Also, other kinds of products here is because they watch maybe a boot camp of what it looks like scrolling down. Let's see if we find a ring. This were cool. This were really beautiful. Let's click into this one blue steel and the first thing that I notice is 50% off. This is eye grabbing, and then the 2nd 1 is the price, and the 3rd 1 is the beautiful pictures, and you remember that we were using a tool to really highlight her picture to make it shining. And this is exactly what they have done as well. Maybe they didn't use the same too. But you can see that this is really bright, right? This is a shiny patron that if I were looking for you, Aries maybe to give away Teoh like a gift or to myself, and I was scrolling down my feet and I would see this beautiful picture, I would definitely stop, and I will see that it's 50% off and I would click into that ad and that is exactly what we're looking for here. So, yes, Take out what is best with your ads or the ass you're really finding in this page and take after them and model them. So for this ad, I would model the 50% off, maybe not with 50% off, but maybe with some kind of code or something like that, because that is exactly what we're seeing here. So save 30%. We check out promo code, and they have added a code here as well. So this really makes the customer feel like they're getting a great dealer saving money. Wyler Buying your products Isn't that an awesome feeling? And then I would take after and model this kind of pictures really go back and use the tool that I showed you in previous videos, as though you can really highlight your product so it sticks out in all the fluff and bus around Facebook. Okay, so that's a great thing to do if you're selling rings, for example, going back, let's say go for another search. Let's say that you are selling necklace and typing that one and the scrolling down and see if we find something that's really eye grabbing and the first thing I can see. It's father and daughter necklace. Let's click into that and see if we can take something from this Addis Well, and it's legacy. It's a bright, high quality picture. You can see that you can see clear the text here. So it's really important that you are having a high quality picture. And if you cannot find at the quality picture online, then what I suggested to do is to buy the product. And as we we have gone through in previous videos, you are like selling really, really low price products so you can buy this from Ali Express, ship it to you, and you can take quality pictures with great lightning on your own. And this is really if you are dead serious to grow a business online, I would say yes, you to do this if you cannot find quality pictures. Otherwise, use the tool that I showed you to really highlight this picture. You can see how beautiful it is, and I would definitely to stop in the feed if I were looking for that. This kind of gift scrolling down to the text here what we can see. It's Dad's surprise, your daughters or daughters with this beautiful, handcrafted heart. Nicholas Awesome and then, and mortgages they're using emojis. So this is also in today's digital marketing or marketing. This is pretty important, I would say, because this is eye catching. I would stop and feed more likely if they have a mortgage is not maybe every time. But you can use this technique as well and then order here. So this is pretty simple. A text some emerges and the link to the product here and a great quality picture. So what I suggest you to do you go to this link that I have attached in this Reese for these video in the resource is and go around and see the products that you have driven to your store. What inspirations can you find by Just simply go for a search here for anything that you for free product, really? And see if you find some inspirations because I can understand that in the jungle of Facebook, ads off creation. It can really get a bit overwhelmed. What should I write? How should my picture look like? Should offer discount directly in the ad itself, etcetera to go round and model the best model of people that's doing this. And it's really working so you can get some inspirations. Good luck now.