Facebook Ads for E-Commerce: The Complete Guide

Adam Reed, e-Commerce and Digital Asset Entrepreneur

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140 Videos (9h 36m)
    • Introduction to Facebook Ads

      6:09
    • Crazy Stats about Facebook Ads that will BLOW Your Mind!

      9:30
    • Course Overview: How this Facebook Ads Course is Structured

      8:10
    • About your Instructor

      3:09
    • A Quick Snapshot of What's Possible

      1:53
    • How Facebook Ads Work

      1:58
    • Why Facebook Ads are Effective

      4:05
    • Section Overview

      1:21
    • Setting up a Facebook Page

      6:53
    • Setting up your Ads Manager Account, Payments, Limits and Billing

      3:59
    • Avoid these 3 Facebook Advertising Mistakes at all Costs

      2:12
    • Section Overview

      1:23
    • The Campaign Tier

      3:25
    • The Ad Set Tier and the Advert Tier

      9:31
    • Overview of Campaign Objectives

      1:09
    • Brand Awareness

      0:58
    • Reach

      1:14
    • Traffic

      1:58
    • Engagement

      2:45
    • App Installs

      0:24
    • Video Views

      1:29
    • Lead Generation

      2:09
    • Conversions

      1:03
    • Product Catalogue Sales

      2:12
    • Store Visits

      0:30
    • Page Post Engagement versus Website Conversion

      5:03
    • Update: Watch this if you're confused about the Facebook Pixel and Conversions

      2:18
    • Advert Set Name

      4:14
    • Conversion (Visible in Conversion Campaigns only)

      0:28
    • Audience Targeting Overview

      2:32
    • Introduction to Custom Audiences and Lookalike Audiences

      4:22
    • Location, Age, Gender and Language

      8:27
    • Demographics, Interests, and Behaviours

      9:50
    • Connections

      2:00
    • Quick Tip: Save Time with Saved Audiences

      2:10
    • Placements

      6:06
    • Quick Tip: Avoid Wasting Money on these Placements

      1:53
    • Budget and Schedule

      4:54
    • Scheduling Start Times

      1:36
    • Understanding the Audience Size Gauge

      2:07
    • Section Introduction

      3:46
    • A Note About the Watch Me Lives in this Section

      2:41
    • Watch Me Live: Creating a Page Post Engagement Ad

      6:59
    • Watch Me Live: PPE 48 Hour Update

      1:49
    • Watch Me Live: Creating a Page Likes Ad

      7:19
    • Watch Me Live: Creating a Video Views Ad

      7:58
    • Watch Me Live: Creating a Website Conversion Ad

      9:39
    • Watch Me Live: Website Conversion 24 Hour Update

      2:36
    • Watch Me Live: Setting up a Facebook Product Catalogue

      2:19
    • Watch Me Live: Product Catalogue Sales

      8:30
    • 10 Basic, Easy Tips to Better Advertising on Facebook

      10:28
    • Audience Insights Basics

      5:13
    • How I Would Use Custom Audiences and Pages with Audience Insights

      3:23
    • Starting from Scratch: How to Use Audience Insights for Better Targeting

      7:23
    • Advanced: Spying Competitors' Content to Inform Your Own

      6:59
    • Example and Explanation of an Awesome Facebook Ad Creative

      4:01
    • Examples of Great Instagram Images

      3:26
    • Photoshop Size Guide for Facebook Ads

      1:00
    • Photoshop Size Guide for Instagram Ads

      0:58
    • Free Download: FB Ads Text Grid Templates

      2:05
    • How to Create a similar Meme-style Instagram Image Ad with Photoshop

      4:16
    • Amazing Videos for Print on Demand

      4:57
    • Awesome Free Mobile App for Creating Videos

      2:31
    • 10 Pro Tips for Better Ad Imagery that You Need to Know

      8:24
    • Pattern Interruption: America's Most Famous Family

      3:28
    • My Winner's Guide to Facebook Ad Creatives for Ecommerce

      6:37
    • About this Section: Become a Facebook Ads Spy

      0:48
    • The Facebook Ads Gallery

      4:51
    • Checking Ads Delivered to You

      4:00
    • The Spy Undercover as the Target

      1:43
    • What is the Facebook Pixel

      2:26
    • Creating and Installing a New Facebook Pixel

      2:47
    • Checking the Pixel is Installed

      3:19
    • Using Facebook Pixel in Conversion Ads

      4:46
    • Section Introduction

      1:50
    • Customer File (Email List)

      3:10
    • Website Traffic

      2:54
    • Past Customers and Repeat Customers

      1:33
    • Custom Purchase Power Audience

      1:35
    • Engagement on Facebook 1

      1:08
    • Engagement on Facebook 2

      2:34
    • Introduction to Lookalike Audiences

      5:14
    • Choosing a Source

      1:38
    • Using a Page as a Source

      1:26
    • Using a Custom Audience as a Source

      3:44
    • Building Multiple Lookalikes from a Single Source

      3:45
    • Creating a Lookalike Audience from Video Views

      3:08
    • Lookalike Video Views 2

      1:53
    • Including and Excluding

      5:58
    • Demographic Constraining Part 1

      2:46
    • Demographic Constraining Part 2

      4:04
    • Detailed Targeting Constraining

      5:54
    • Segmenting Lookalikes of Multiple Countries

      3:36
    • Overview of Facebook Ads Reporting and Analysis

      4:29
    • Actions you can take using Reports

      5:32
    • Know your Numbers before Making Decisions!

      8:52
    • Creating Custom Columns for e-Commerce Reporting

      6:00
    • Analysing your Facebook Ads by Cost per Purchase

      12:54
    • Introduction to Breakdowns

      18:21
    • Using Breakdowns to Constrain the Ad Set

      3:59
    • Take a Look at My Regions Breakdown: £18,896 from One Region

      4:30
    • FREE Tool for Converting Your Campaign in to an Awesome Infographic

      3:55
    • Explanation of Facebook Ads Conversion Windows

      5:37
    • If You're Comfortable...

      9:57
    • Converion Windows Sharing

      1:57
    • Tip for Cheaper CPC in the USA

      2:03
    • More Tips for Cheaper CPC in the USA

      1:55
    • Tip for Cheaper CPC Worldwide

      2:45
    • Cheap European Countries

      1:44
    • Other Cheap Countries

      1:22
    • Introduction to the Split Testing Section

      6:52
    • Make Sure You Watch and Understand this Video Before Split Testing!

      3:39
    • Targeting Split Test Example: Interests

      2:49
    • Targeting Split Test Example: 3 Days In

      3:31
    • Targeting Split Test Example: 5 Days in £££

      1:50
    • Creative Split Test Example: % vs £

      2:36
    • Budget Increase Method

      7:33
    • Duplication Method

      3:49
    • Horizontal Method

      3:36
    • My Personal Playbook for Running Facebook Ads for Ecommerce

      2:42
    • What You've Learnt and What You Can Now Do with Your New FB Ads Skills

      5:01
    • What Now?

      2:15
    • Case Studies Information

      0:49
    • Case Study 1 Part 1

      12:51
    • Case Study 1 Part 2

      5:43
    • Case Study 1 Part 3

      3:04
    • Case Study 1 Part 4

      7:12
    • Case Study 1 Part 5

      1:27
    • Case Study 1 Part 6

      1:41
    • Case Study 1 Part 7

      6:37
    • Case Study 1 Part 8

      5:34
    • Case Study 2 Part 1

      6:02
    • Case Study 2 Part 2

      4:12
    • Case Study 2 Part 3

      3:39
    • Case Study 2 Part 4

      1:29
    • Case Study 2 Part 5

      8:52
    • Case Study 2 Part 6

      2:37
    • Case Study 2 Part 7

      1:00
    • Case Study 2 Part 8

      1:25
    • Case Study 3 Part 1: A New Retargeting Method

      10:34
16 students are watching this class

About This Class

Summary:

Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses.

Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business.

About Your Instructor:

Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he's now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field...

Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory.

More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day, and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £. A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits.

Facebook Ads play a pivotal role in the rapid scaling of Adam's business, and played an equally important role in the launch phase, too.

Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like.

A Word from Adam:

I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world.

The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries.

...What's your Goal for 2017?

The Topics and Areas Covered in this Course include:

  • Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketing campaigns, from big brands to small business.
  • Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential
  • Setting up Facebook Pages
  • Setting up and navigating a brand new Ads Manager Account
  • Setting up Payments, Budgets and Limits
  • Mistakes that a lot of new Facebook Advertisers make and how to avoid them
  • The complete guide to the structure of a Facebook advertising campaign
  • Comprehensive breakdown of the different marketing objectives used in Facebook Ads
  • A discussion of the 'Website Conversion versus Page Post Engagement' debate
  • Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert
  • A Pro Tip on how to Avoid Wasting Money with useless Ad Placements
  • A whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy.
  • A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook

...And that's just the 'Beginners' Section!

We then move on to the following more Advanced Topics:

  • Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads
  • A little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business!
  • The Complete Masterclass to Creating Amazing Facebook Ads
  • Examples of Awesome Facebook and Instagram Images and Why They Work
  • A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!
  • Photoshop Size Guides for Advert Images
  • A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns
  • FREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad
  • 10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising Industry
  • My Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce'
  • A Complete Explanation of the Facebook Pixel
  • Creating and Installing a Facebook Pixel on to Shopify
  • Checking the Pixel Works
  • Using the Pixel in our Facebook Ads
  • A Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own Campaigns
  • A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram
  • Further, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining Methods
  • An Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce.
  • A Step by Step Guide to Working our your Profit Margins for FB Advertising
  • An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively
  • Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns
  • How to Find Out Whether your Interest Targeting is Working Effectively
  • How to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits
  • Insider Tips for Cheap Clicks in the USA
  • Insider Tips for Cheap Clicks Worldwide
  • A List of Awesome Countries in Europe that are Cheap to Advertise to
  • A List of some other Countries that are Cheap to Advertise to
  • An Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests
  • A Huge List of Split Test You Should Consider Running Yourself
  • Three Major Scaling Methods I like to use in my Business
  • My Personal Playbook for Running, Managing and Scaling my Facebook Ads

... But it doesn't end there! There's even more to come!

After ALL of this Content, You'll be more than confident o launching your own Facebook Advertising Campaigns, especially if you're an E-Commerce Business Owner or Entrepreneur.

As a MASSIVE Bonus Section, I'm going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course!

Here's what's included in the Case Study Sections:

  • An Insider look at my Ad Campaigns
  • Watch as I Test and Scale Brand New Campaigns for Brand New Products that I sell Online
  • Almost complete transparency - You see what works and what doesn't work for me.
  • You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook Ads
  • These will be uploaded on an on-going basis!

And if that wasn't enough... You'll also receive exclusive discounted access to my Best Selling Udemy Courses: Build a Shopify Dropshipping Business from Scratch and Google Analytics for Shopify: The Complete Step by Step Guide. In addition, you'll also get access to list of useful resources you can use in your Facebook advertising campaigns.

All of the above used together in unison are skills that can help you build a business for the comfort of your own home, on a lounger by the pool, or even on a beach somewhere hot and sunny!

The ultimate set of skills for a Digital Nomad lifestyle!

...Are you ready to change your life?

3 of 3 students recommendSee All

you are good but you kill the time i cant believe one lecture only to show how to write the tittle of ad...comooooooon

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Adam Reed

e-Commerce and Digital Asset Entrepreneur

A 22 year old graduate and entrepreneur with a wealth of experience in online enterprise. Adam was quick to launch his first online business at the age of 15 and has developed various online ventures over the past 6 years.

Most notably, Adam has demonstrated his ability to grow a business's turnover from £0 to £8,000 in under 60 days.

Through starting and running online enterprises, Adam has developed a wide range of skills and expe...

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