Facebook Ads for Beginners: Grow Your Audience

Laurie Wang, Travel & Lifestyle Blogger, Digital Marketer

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15 Videos (37m)
    • Introduction

    • Welcome to the Facebook Training!

    • How This Course is Structured

    • Why You Need to Use Facebook Ads

    • Facebook Ad Terminology You Need to Know

    • A First Look at the Facebook Ads Platform

    • Different Types of Facebook Ads

    • Facebook Ads Structure

    • Choosing Your First Ad Campaign

    • Identify Your Target Audience

    • Setting Up Your Budget

    • Design Your Facebook Ad

    • Your Facebook Ad Copy

    • Optimise Your Facebook Ad

    • Conclusion and Congrats!


About This Class

Hi everyone! Welcome to Facebook Ads for Beginners: Grow Your Audience. I'm a social media and digital marketing strategist, and I have managed many online advertising campaigns to help significantly grow all types of brands and businesses with social media marketing. In this course, I want show you how to do the same for your business and brand with Facebook advertising.

When you sign up and take my course, we’ll take a look at how to create a highly effective Facebook ad campaign and start your marketing journey on Facebook. I’ll be there to walk you through step by step and provide you with valuable insights to take away. We’ll also review the basics of the advertisement, how they work and how you should organise them to enhance your Facebook ad’s maximum performance.

This is a great foundation course to help you setup your Facebook ads for success and ensure that you make every marketing dollars count. Who is this course for? Small business owners, bloggers, creatives, startups and new graduates who are new to Facebook advertising for the first time and would like a quick and easy course to get you set up for success without any technical jargons.

Let's do this!

1 of 2 students recommendSee All

Very informative!
Liza Sayre

Igniting the creative spark!





Laurie Wang

Travel & Lifestyle Blogger, Digital Marketer

Hi, my name is Laurie Wang. I'm a professional lifestyle blogger, Skillshare instructor, and freelance digital marketing consultant living in London, United Kingdom.

Through my lifestyle and travel blog New Yorker Meets London, I help to inspire more experiences in people's lives from new perspectives, opening their eyes to the wonder and vastness of what is possible. My work has appeared in Elite Daily, Metro London, Fast Company, and Women 2.0.

I also set up my digital marketing consultancy training and helping small businesses grow online after a successful career at Ogilvy & Mather, one of the largest digital advertising agency in the world. Previously, I have worked with brands such as IBM, Anglo American, Sage, Google, and more.

I'm currently creating and sharing my knowledge gained through my years of experience in digital marketing consulting to help others create a lifestyle and business that are thriving and they love. I'm constantly updating my materials to make sure that it is current in the changing digital environment we are living in and new courses to help you succeed.

I look forward to have you join me on this your new journey in life and business. Here is to a more successful you!

You can find me on my blog, Instagram, and Pinterest