Facebook Ads: Which is the Best Facebook Ad for Your Business? | Diego Davila | Skillshare

Facebook Ads: Which is the Best Facebook Ad for Your Business?

Diego Davila, Top Digital Marketing Courses for You!

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5 Lessons (23m)
    • 1. Trailer

      1:11
    • 2. Awareness - Choosing your Marketing Objective

      10:56
    • 3. Consideration - Choosing your Marketing Objective

      4:02
    • 4. Conversion - Choosing your Marketing Objective

      2:47
    • 5. IMPORTANT: Final Project

      4:00

About This Class

Welcome to the class! "Facebook Ads: Which is the Best Facebook Ad for Your Business?"

In this class, you will learn the 3 main pillars of Facebook Ads, this will help you to select the absolute BEST Facebook Ads category for your Business. 

Having the right category will save you Ads money and help you to reach the right target audience, increasing exponentially the number of followers and results with your Facebook Ads.

Let's start the class now!

Also, I invite you to check the Complete List of my other Facebook courses. Enroll in all the courses you want. (you can also visit http://diegodavila.com/skillshare to access all my courses!)

Facebook Ads Genius: How to Reach 8000+ People with a $3 Ad!
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The Best Way to Guarantee Your Facebook Fans See ALL your Facebook Posts
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7 Secrets that’ll Boost Your Facebook Organic Reach Today!
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Create a Stunning Facebook Page for your Business
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Top 6 Ways to Monetize your Facebook Groups
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Facebook: Use the Power of Facebook Pages and Groups to Captivate People!
Enroll here: http://skl.sh/2a5LV1N

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How to Create Irresistible Facebook Ads That Reach Millions!
Enroll here: http://skl.sh/29VDgu2

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How to Create a Super Optimized Facebook Group
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The Easiest Way to Spy on Your Competitors on Facebook
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Facebook - Create Stunning Facebook Cover Image for your Pages
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Boost your Facebook Post to Reach Millions of People!
Enroll here: http://skl.sh/28NLC7m

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Embed Any Facebook Video on Your Website For Free!
Enroll here: http://skl.sh/29ifyb2

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Facebook Ads Genius: How to Create Super Optimized Facebook Video Ads!
Enroll here: http://skl.sh/2dWGcLt

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How to Use Facebook's Call-to-Action Button to Skyrocket your Results!
Enroll here: http://skl.sh/2dcgZi3

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Facebook Landing Page: The Best Way to Collect Your Followers Name and Email (For Free)
Enroll here: http://skl.sh/2dl4y1I

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How to Download All Your Facebook Data to Your Computer (with 1 Click!)
Enroll here: http://skl.sh/2d3iKxY

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How to Download Any Facebook Videos Without Any Software
Enroll here: http://skl.sh/2eRs3Rs

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Facebook Ads Genius: Reach Thousands of People for Your Local Business
Enroll here: http://skl.sh/2fyjKZ5

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The Complete Facebook Page Domination Course
Enroll here: http://skl.sh/2k0pE6b

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The Complete Facebook Groups Domination Course
Enroll here: http://skl.sh/2iXcCZl

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Facebook Live Marketing Course 2017
Enroll here: http://skl.sh/2jH44H7

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Facebook Target Audience Domination: How to Reach the Right People on Facebook
Enroll here: http://skl.sh/2jp2C92

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The Easiest Way to Create Your First Facebook Ad!
Enroll here: http://skl.sh/2j0Jq5u

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Transcripts

1. Trailer: before creating a Facebook ad, you need to ask yourself one important question, and that question is what? Your marketing goal in these small training here and sculpture. We will talk about that, Honey, After these, you will be prepared to select the absolute best category for your, But it's super important because we're talking here about the three main pillars off the whole Facebook ads strategy. We're talking about your marketing objective, how to select the right objective when you're creating a Facebook at you will understand all these. When we start taking the course, this is a shore model. I recommend you to take these three lectures. They're super important, especially because he here you'll learn how to select the right objective for your campaign . So if you have, if you want to promote your event, if you want to promote a video, if you want to promote a Facebook beach. If you were toe t, drive people to your website to drive people to your offer. There are different things on by the end of the small. You understand all these very important concepts. Okay, let's start this model right now. 2. Awareness - Choosing your Marketing Objective: Let's talk about the marketing objective in these video. So here we are in the ad manager. If you go here to the top right hand side, you have the green bottom saying, create at Let's take on that. And here we have the three main columns that three pillars off the marketing object which our awareness consideration and conversion on this model we will take a look on all these so you will be able to identify on to use the one that is better for your business on for your goals in this specific video will talk about awareness on in the in thing The awareness. Colin, we have five categories which are both your post. If we click here, we have the option to create an ad. Frankie. And this boast post is exactly the same. That being here on your Facebook page on go into your post on Glicken boost Post. This is the exact proceeded we perform. Ah, few videos ago in the other model. So clicking here you have the option to create your at and start promoting this post. Let me cancel this promotion and go back to the ads manager. But the difference. The main difference people as okay is exactly the same. What's the different? The different is that in here. If you come through the ads manager, you have more options. You can customize mawr amore amore, which is recommended. These, especially for beginners, is good, so you don't need to worry too much about small beetles. But in here, yes is important to come here after you create a few hours so you can customize their every single detail detail off your specific promotion. Promote your page. It's exactly the same that having being here on your page and clicking on promote so you can promote your page. But again, the main difference is that in the ads manager, you have more details, more information. I'll show you that in a few minutes. Here, reach people need your business. This is for local business. We will have another model later in the course. Specifically, a complete model specifically toe help you if you have a local business on how to promote to your neighborhood how to promote to the people in your city that people are around your business so you can reach more. People have more clients, you can tell. Let them know that you are here on next to them and they can count on you if they need your services or your products. Increase your brand awareness. This is a generic at to promote your brand and increase your reach is similar to promote your page, but the Calgary Ismael a little bit different in the way that they are showing to the more the most number of people. They're not worrying about engagement. They are more focused on actually showing your brand toe. The most people possible to reach more people, not to have engagements, so he's a little bit different algorithms. So if your goal is to actually just show your brand, sure your Lord will show you close to people and you don't care if people ate, click on the links or not. Maybe this is your case. You can years increase your rich. So let me show you what's inside each of these categories. If we go toe both your posts and these are all very similar, the only different here is rich people need near your business. I'll show you one of these, and I'll show you the people near your business also. So click on Bo and boost Pose and click on Continue here. So we see you're familiar with this specific with specific interface. I hope so. You have costume audience. Don't worry about these right now. We'll take a look on these later on the cars locations. Remember the locations you can set the locations where you're out and leave age, gender, languages, interest. This is super important connections. You already know the all these when we created a new audience. Policeman's. This is new. The emplacements means where your ad will show in which blood forms by default. Facebook's a let automatic placement recommended. If we click on edit placement, you see the three ways that the three places platforms that Facebook provides for us. One is Facebook instagram on NEDA audience networks out instances where East are other networks and I are associated with Facebook and also show Facebook at on this case for the specific post they are is ineligible. So you cannot promote your post right now. At this exact moment. This change all the time in Onus Network. Here we have the devices. Remember, we analyze the data in the last model so here, you can say Okay, I want my ad to run on Liam Mobile or I want to run only on desktop in case you have an app . For example, on iPhone app on Andrea, You want to promote only to mobile because you want people to see your add on to actually install your immediately style east all your new up. Okay, let's go down here. Advanced option. We have some options here that you can specify the mobile devices on dry only IOS Onley. So in case you haven't up specifically, you can select which plan for do you want to promote on operation system? And you can also select here only when connected toe y five. This is good if you will make your outings toe down low beef, big files or style APS because people don't want to spend their data plants downloading apps from the APP store or Google play. So let's remove these on. Let's say, all mobile devices. That's good. Scroll down Now. We are in budget on a schedule, and you're also familiar with these. But there some small leader details that are new for you probably we have here the budget So you have the daily budget or you can change these two lifetime budget. That's your call. It's to do daily budget. And here you said the price schedule on these super important guys. Remember, I always said that it's important to set an end day for your at If you say here, Ron, my at said continuously starting today and this is the deform and you just say, Continue here. That means in this case, Facebook will charge you around $77 per week off course. If you change this amount, it will be less let, let's say, $5 so we'll have $35 a week. The problem is that you're at will run continuously. So you will just figure out these when you received the bill from Facebook with all that, you run continuously. So that's why I recommend to start and set a stolen end date. And by doing that, you can analyze the results of your after a few days, especially, you know, that I recommend to run only for one or two or three days. Maximum your at off course. If you have more money to invest, you can run for a week on. After that, you stop on, analyze, see how many people connect, how many people are engaged in. See the age, the gender off, the people that are interested on your specific topic. Next, we have optimization for ad delivery. So you see here because it is he supposed engage men objected that we select on the prior screen Facebook East selected by default. The post engagement. You can also select impression or daily unique reach the beat amount. This is another important point. Guys is here, said toe automatic. You can set out our semanal if you want, and you can say the maximum you want to pay is, for example, five cents per engagement. This is just an option on they give you a suggested bit here at the bottom. If this is too low, probably your at one run, you will say Okay, let's go to continue on X, You also media up. You are will be approved. But if you don't see anyone any reach with your other, any anyone interacting unlike in your at, maybe you need to consider to increase these earlier but more on these change, depending off the target audience. You have, depending the age, the gender interest on the location, what they leave that can influence the amount off your bit. But you can test these. You can play with these star low and go start going up to see more movement on your app. Next we have when you will get charge and this is important. Also, you have two options here. Impression or C P M. Or do you have pose engagement? This is up to you if you want. If you think impressions works, that means Facebook will charge you every time they show your at to somebody. Even if they don't click on your ad when they see that you will be pain on the second option, which is the one that I like, especially at the beginning. Exposed engagement. That means the Facebook can show your at toe hundreds, thousands of people. But you are not paying. You're paying on Lee on Onley only if they click on the link if they comment or if they like or share your post. These are the four engagement requirements common likes share or click on the link, so if they do any off these actions, you will be paying the amount you set up here on this post engagement at scheduling again. Here we have at will. Run all the time. You have more options. You can scale of these off course. You already skeletal here. So don't worry about this one delivery type stander. Let's see more options. Here you have Acela rate. I never use it. Honestly, I never use it. Accelerate! Celebrate! They said that show you're at us quickly as possible. Okay, Standard is good. World is perfect for me, but the u. K and this is actually the recommended by Facebook. But you can try and see how accelerate performs for you. What we have here. Budget on a scale. We have these ready. Short. That advanced option. This is what we set up right now on. After that, you can just click on, continue and continue with your ad in the next green. We will review the images, the title and we can submit for review. We will do that later. For now, what I want to show you is this is small details that are not in the order specific categories. Let's go back to the objectives in the next video. We'll talk about consideration and I think you will love these on. Let's leave the rich people near your business for the next models. I have. As I told you, we have a complete model, a few videos just talking about this. A strategy here on these cars. I hope to see you in the next video. What? We will talk about consideration. See there. 3. Consideration - Choosing your Marketing Objective: Welcome back, guys to the consideration model. Here we are talking about the market objective consideration. So here again, we have five main goals. The first goal here that we're talking that we're analyzing on this month. This video is send people to destination on or off Facebook. The main goal here guys on this algorithm is optimized for these east to convince and try. People convince people to click on the links on your ads. So if this is my ad, for example, the goal here is for them to click on this link on the match or anywhere on the headline or sub headline. That's the goal off this ad. And that's why this is super optimized. To accomplish that, Facebook will show you at two people that are used to clicking links people that are used to click and adds in links that are interested to them. So if this is your goal, you can select this option here and select these. If you come here to continue, we have the same screen. I want spend time here because you already know all these the same placements budget taken . Continue here and here we have the space for the link so basically works. I your L And here is where you place the link where you want to drive people. We will talk more about these later on the course the next one East to get installs on your app. If you have an app for for an iPhone android, any tablets you can use these to promote at these albarino is optimized toe to show to people that actually download on install apps for mobile for smartphone and tablets the next one East to raise attendance for Europe. Ban will have a model later on the course, talking about everything about Facebook. Event how you can dominate Facebook, a band event on. Also, we'll talk about the specific option, which is creating an at for your event so you can reach more and more people. The next one is get video views for the video views you can promote videos on also drive people toe on, opt in page if you want, and if we click on continue here, you see that the first green is exactly the same than the other ones. Continue on the differences here in the form of you have single video slideshow or carousel So you can select videos here to show on your at You know, we have the option toe up below the video. We have the ad preview ones. We upload the video, we can preview the adhere the page where you're promoting the eastern account. If you are connected with Instagram and here you can customize the tax on everything always is good toe. Add a website URL So click on these on here You at the Ural to your website. So when they watch your video, you can say, Hey guys, if you like this video if you like what I am showing you here, click on the link which is here on the description off this video so they can find these link that you will set up here within your description on this is how video at works. We'll talk more about this also later on the cars collect data for your business. I have another complete model about this one. This is basically to get late generation in here. We will have an opt in page that I'll show you how to set up very easily on we can send people to these opt in page so they can join to your community. They can access your free gift on give you more and more A Most. Here we have the form that we're setting up. All these will also take a look in later models. I hope you have a great idea about consideration. And what's the different between awareness? And he were actually taking action. Were driving people to specific places in the next model will talk about conversion on all these five amazing objectives. See there. 4. Conversion - Choosing your Marketing Objective: and now we are in the last pillar, the last up marketed marketing objective here on this model, which is conversion here. We're focusing on creating more conversions for your website on this case website conversion, which is the first option. The 2nd 1 is increased engagement on your app before we convince people toe to download and install your APS. Now, we increased engagement with you at this. A different objective, the last of the next one, is to get people to claim your offer. If you have an offer. If you have an online material online course, e book or any material, any any goods that you can sell online, even services, you will use these specific option. Promote your product catalog on get people to visit the your stores. In case you have virtual stores. You can use this option each off. These specific at the specific categories are optimized for the goal that you have. They are very similar guys. They are very similar with inside. If you click on these and we take a look on the pages, you see that is very similar. All you already know how to do all these. Let's click continue here. Let's see. Continue on here. You said the image is very, very similar. But the main thing is that change the angering the algorithm that Facebook is super smart. A papal really knows the audience on they will show. This adds to the audience that you want to reach on. Also, the main difference between conversion consideration and awareness is that conversion is my absolute favorite because in here you can use the Facebook pixel in the next. Models would talk a lot about the Facebook pizza or my opinion. The Facebook pixel is the most advanced marketing tool that we have for right now on the faithful pixel will help you to reach people that already know you that people are already visit your website, people that are ready to buy your products. So that's why the conversion area is the most optimized face Facebook marketing tool that we have right now. So I hope you have a clear idea. Maybe you're having still some doubts about when which one to use. But if that's the case, don't worry, because we'll talk about each of these categories in detail here on the course. Okay, so I hope you have a clear idea now, a general idea about what, where we're standing and what you are using for your Facebook at one in the next videos in the next model wall, start exploring with more detail. These categories. See you in the next model. 5. IMPORTANT: Final Project: Hey, guys, welcome to the final project on excited and happy to see you here at the end. Off the course, that means that you are taking action on you Finish the course. So for the final project, we have three main steps that you need to complete in order to succeed on. The first step is to watch all the lectures. If you are here in the selector, probably you already watched all the prior electors. So if that's the case, congratulations. You just complete step number one. Step two is to leave your feedback. You review here on the course. And that's important, guys, because that helps the course to grow. I really appreciate honestly your review. I read all the reviews on your review helps the course to grow on. The most important thing is that you review helps the course to reach other students to reach other entrepreneurs, done like you are looking for ways to grow online, toe be better doing the marketing off their own line business toe grow with their Facebook at under a year to marketing. So thank you very much for your review. The number three is important, I think is one of the most important here east to submit your project. So all you need to do is go to the projects area here on the sculpture and click on Create Project the blue bottom on in your project, I ask you to share the link to your Facebook page or your Facebook group. Why, This is important just because we have more than 15,000 members here on my inner community here on a sculpture. By doing that by sharing your link your Facebook page link here with the community you are showing you are sharing your page with all these members that are in here in the course. And by doing that, people will start following you, maybe like in your videos, maybe like in your page, and start following you on social media. And that's the goal. We need to help each other here on the community. So well, I am ready to help you here. And I am sure all their members of the community are ready to help you. So when you share your link, I will like your page and probably people will do to. So by capping each other, we're helping tow Bill this great community and help you actually to get your first member on the page or if you're really have a great bait with lots of member to increased activity off your page. So create a project, shared the link here with the community off your Facebook page group or your Facebook profile, and I hope that you implement all these strategies that I teach to the city to you today in these cars. This is important. Isis More at a T Oracle class is Mork a basic concepts about Facebook at marketing that we're talking here. But it's important to know, because if you select the wrong go the wrong category, your at one perform very well. You will have poor results if you don't have the right category. So that's why I decided to create this class toe, help you toe have the most optimized Facebook at ever. So you save money and you reach more more people every day. Also, if you scroll down here on the project description, you can see the complete lease off all my other Facebook courses here on a skill. Sure, if you are a premium member, you can enroll in absolutely all my classes here, I have more either. I have more than 98 classes right now. Okay. I will love to see you in my other classes. Unsure the other classes also will help you to grow online, grow your brand and do an amazing strategy. Marketing strategy for your business. I hope to see my other course. I hope to see your project here so I can review your Facebook page. And I hope you are having an amazing day. Take care. Bye bye.