Facebook Ads - The Beginner's Guide To The Power Editor | Sorin Amzu | Skillshare

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Facebook Ads - The Beginner's Guide To The Power Editor

teacher avatar Sorin Amzu, Digital Marketing Specialist

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (1h 7m)
    • 1. Intro

    • 2. 1-Differences

    • 3. 2-Overview

    • 4. 3-Create A Campaign Part 1

    • 5. 4-Create A Campaign Part 2

    • 6. 5-Create A Campaign Part 3

    • 7. 6-Create A Campaign Part 4

    • 8. 7-Advantages

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About This Class

New for 2016!

Find out how to use the Facebook Power editor, what the advantages and disadvantages are. Learn how to create a campaign as I show you, step by step.

Meet Your Teacher

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Sorin Amzu

Digital Marketing Specialist


I've been involved in Digital Marketing for over 10 years. I've majored in Journalism and have written pretty much everything from jokes to stories, screenplays, books and product names.

The thing I'm most proud of is the 1-2-3 method, allowing people to generate great product names FAST. I'm passionate about creating content that empowers people do DO and BE more.

See full profile

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1. Intro: Hey, what is up, guys? And welcome to this course called Facebook Ads. The Beginner's Guide to the Power Editor. And I'm really excited to bring you this course because it's one of the most requested courses that I get, no matter what I set my mind out to do, no matter what topic I decide to use from the next course, this one has always been the one that people have been wanting on looking forward to actually interacting with, and I'm not sure exactly why that is. I know that it's one of those courses where it's it's gets complicated fast. So well, I tried to do with this course is toe simply break things down and show that there's nothing really to be scared off, because that is one of the issues that people have. The Power editor is that they think it's complicated or they make it complicated, and I try to break things down and make it easier to digest during complex things into smaller chunks. So let's go ahead and take a look at the course content. So the number one thing that I want to talk about is the differences between the power editor and the standard Facebook ads interface. And as you will see, a things I have gotten treat here since Facebook has started really merging the two and there are definitely differences. Don't get me wrong. There are just not that big of a difference nowadays. There aren't that big differences between the two. But we will be examining each one. And I will show you what power editor does well or not well and how you can use each feature from within that. So this leads me to another video, which is the overview. And I really wanted to do this video pretty much right from the beginning when I knew I I'm gonna do this course because I know that people who said a part of their something very clunky, very complicated, very large in nature of the complex. And so I take you on a basic tour off the APP itself, off the service off the interface, and I show you what you can do with it. I show you how things have progressed along the way, and I make sure that you know what each element of the interface does. And then obviously I couldn't create a course without something that is entirely practical . So we will be creating a campaign from start to finish within the power editor. We will see along the way what are some of the differences between the Facebook power editor and standard Facebook ads interface? I'm really excited about that video that is actually four parts since is is ah, large, a large beast. But I think I've I've managed to slay it and, ah, make make the videos easy, easy to understand. And lastly, I want to talk about the advantages off the Facebook ads power later. So we've talked about the differences, and that is coming up or right after this video. And I wanted to leave the course off with the advantages of why you should be using the Facebook power. That, and perhaps why you shouldn't. So each situation requires ah, different. So if you're ready, let's go ahead and start the course 2. 1-Differences: OK. In this video, we will be talking about the differences between the power editor and this tender Facebook ads manager. And you know, in the past there's been lots of changes, lots of differences that made one interested in using the Facebook power editor. But since then, since Facebook has really gone ahead and has gotten more interested in unifying both inter interfaces, it's gotten less and less attractive, at least for me to use the actual power editor. Let me explain, since both interface is now pretty much look the same, since most features are pretty much the same, there's the little reason there are only a few reasons why one would still choose to go for the power interruption, instead off the standard as manager. And the basic, the basic element is the basic difference in the basic reason is that the Facebook power editor has been built and is being improved and changed and added to in terms of being used more as an enterprise, adds toe rather than a consumer or personal level, Um, Facebook ads store. So what do I mean by that? Is that you can create a large amount off campaigns and at sets and adds much more easily than you would in the Stander adds interface. So let's take a look at a few of the differences between the power editor. Understand their Facebook ads interface. So, as you can see here, um, the layout definitely looks different. It's much more like, Ah, I guess, an Excel file. It's got, ah, tabs. It's got columns. It's a clean interface. I'll give it that. But there are nuances. There are things that are sort of hiding in plain sight, and what I mean by that is there's a discard changes bottom, which is not in the Facebook ads interface. At least I've not seen it there. There is a reset bar editor, which is funny because it's the literally the only option that you have here. Ah, there are list settings and this is ah, seen in the standard Facebook as interface. It's just different, and you can turn on and off, um, specific set off elements. You can select all the selector at the campaign level at Setubal an ad level, and since you've got a bit more more real estate here, you've got a lot more columns to play with. and there's even a scroll bar specifically for the performance side of the screen. One key feature off Facebook um, the power editor it within Facebook ads is that you can create a lot off duplicate, so let's just take a look at that. We can select a campaign once we go here into the duplicate option. If we click that we are new screen, very basic screen, asking us how many duplicates would like to create. And if we go crazy and add 11 we can add 111 duplicative at one more. It takes us to the maximum number off duplicates, which in this case is 500. So imagine having a campaign and then saying, Well, we need to target. That's a 500 cities or 500 people or 500 custom audiences. You can create one campaign and then duplicate that with those same options and go into each campaign and more five each one eso that they're all different. But you can do that in a much more ah, in the easier way. Here in the park, you can click one campaign or multiple and duplicate those. You can also do that at the asset and add levels. If you've made a mistake, you can revert back. If you've duplicated something that you did not want to and do not want to leave it here, you can't revert. You can also export and import. Um, this is in terms off. Um ah. Both text ads and also images. You can based text from, Ah, an Excel file. And this makes it easier to at the content for your Facebook ads. Basically, in a in bulk very fast. Once you select a campaigner and that's it, you can, ah, ad tags. So you can say, Well, I know this campaign is running well, or this campaign is using the website clicks objectives objective. And so you can do that. The filters are the same as in Facebook. The standard Facebook ads interface search again. This is all the same in the standard Facebook ads interface. It will be summer around here. You can also click around to see individual at sets, and once that's loaded, you can see their status. You can activated. They activate them, you can see their performance. You can also go into the adds level. So the changes would in the Facebook parade. There are starting to not look so, um, so much different than what you will be seeing in the standard Facebook ads interface. But a few of the changes are not just in terms off how the interface looks, Um, some of the changes will be visible when we go ahead and create an actual campaign within, um, the Facebook ads power, either. I just wanted to create this quickly. Will video to talk about so sort of the most visual are the most visible changes and differences between the Facebook Power editor interface and the standard Facebook ads interface. So thanks for watching, and I'll see you in the next video. 3. 2-Overview: Okay. Welcome back. In this video, we will talk about in the overview, I will show you an overview off the Facebook ads. Power editor. I just want to make this video to make sure that you get the basics down. If you know the foundation off, how to go through, Um, how to use the Facebook ads? Power it there. I'm sure it will be much easier for you to actually do things within it. And it will save you so much time knowing how to use it properly from the beginning. So there are a few sections here and along the line. Facebook has done surprisingly good job off cleaning the interface up. You wouldn't believe how crowded and how many different elements were there. Just taking up space and confusing people. And that led to, um, more people, regular people, consumers who were trying to use Facebook ads and gotten a bit more advanced. And, ah, they started getting into the part of the term. But they were just scared. They were frightened off all the clutter in the power editor interface and even myself. Honestly, on a personal level, I felt that there was too much closer in the in the interface. But since then, surprisingly surprisingly, ah, good. So you'll notice that this section here this is just the same from the standard Facebook ads interface. So I'm not going to be talking about that. You can use this section here to, um, find and filter through your campaigns and assets and ads and so forth. This is my account. This is the help section under that. You can choose your account. Hey, here you can choose your account, and in the past, hands funding are looking back at all of the different changes and all the different versions off this party there. Interface. You had to select an account, and then you had to download the account. Now it's gotten a lot better now. Um, before you had to sort of download power either it was somewhat of an extension for chrome . I'm not sure right now. If it's available for other for other browsers, I assume it is. But Google chrome is the way to go just to make sure everything works well. So now, once you go to switch up your account, you don't have to download any specific changes area can't itself. It takes a bit, but it does get all the all the recent changes fairly quickly. Now, in this section here, you have specific tools related to changes things that you've probably modified or you want to go back to. So the first button is discard changes. And what that does is, um, if you have created an campaign or if you've duplicate the Nats set. Once you've done similar tasks like that, clicking on this card changes button will get those changes. Um, back it's It's literally the control. Ah, set or the commands that if you're on a Mac, it goes back. Ah, step on operation and your account on the ah switched to its previous state before you had made that change in that operation. Next, you've got the review changes bottom, and there is one that has confused a lot of people along the way. And I say that because it's Henson ever been called review changes and that it it's not always being called that it was upload changes once. Ah, and it was another from position your different style. So it's weird that they've chosen toe put it toe place it here Since Yes, it is related to changes, but it's more off a basically safe changes you will be seeing once you once we create a campaign and we have to click the review changed button at the end, we will be seeing a overview of our campaign off. What we've what we've done. And then we will actually be sending that data on worst of the Facebook ads for it to be, ah, views and reviewed and accepted. It is just strange to me that they have chosen to put it there. Ah, somewhere in in the last two or three years, it was somewhere along the lines here, moving, gone. This little button here again, lots of different things that have changed urine get during my time using power there. There were more options here and just just looks like a standard settings button. But what that does is just have the option to reset the power editor. Now, why would you want to do that? Well, there are something case, certain situations and cases where something might get stuck in the interface might get boggy. Something might not work as intended, so I always think of the Facebook home adds power editor as steam green light. So and if you don't know what that is, it's a program for early access games. So imagine that there's someone who is developing a video game, but he's not quite finished with it just yet, and he's trying to get feedback on it. Ah, and you it is in ah, usually in the work workable state. You can use it, you can try out, but there will be bugs. It is in a sort of, ah, constant, better, better former sheep, and you can send feedback. Do it. So this is somewhat similar to that, since it's it's not, I mean, they're they're saying it with the recent There's no reason bottom in in the Facebook ads interface when the standard one. So they are admitting that the interface might get, ah, stock or have problems Now and again. This section here will allow you to create a campaign, and that's it. A nod or a quick draft and a quick draft is basically using the old as interface within this power that there. So we will be using just the standard. Newer create ads flows. Ah, there's an edit bottom once you select a campaign, you can edit that campaign. You can do quick edits. You can turn it on or off. You can find and replace within that campaign, and there are other options that are available once you click a campaigner and that's it or not. So let's see. The 1st 1 is Revert again, similar to discard changes. It goes back on operation, a step. You can delete this campaign or at set Arad. You can duplicate it, and we've seen that you can duplicate it up to 500 times, which is quite impressive. You can export or import. You can export their campaign and export as text. You kings export everything, including the the images you can custom exported specific elements you can import adds into this campaign. Or you can download a template, which is, Ah, pretty much an Excel file, which allows you to understand how you should create your Excel files in order for you to then imported here. Within the power editor, you can create a report based on that campaign. You can also add tags or, once you click there, ah, based on objective or performance or things of that nature And once we've clicked here, we can go. We can search to campaigns. We can look at filters and ah, these are all of the standard thing that you will definitely find in the standard Facebook ads interface. Um, thanks for watching this video, and I'll see you in the next one. 4. 3-Create A Campaign Part 1: in the set of videos, we will show you exactly how to create a campaign from start to finish within the Facebook ads. Bar Editor interface. As you see right now, I've chosen to create a campaign within a power later, and it's the same, basically as within the standard Facebook at Interface. But there will be a few differences along the way. So, as you can see in the left here you have the three different ah zones that three different the three different levels. So there's the campaign level. There's the exit level and there's the ad level. So I want to make sure that you really understand how to select the each type off campaign objective. So let's just have a look at what these types off objectives do. So if you have not used Facebook ads, are the party there in a while, they've changed it. They've changed it again, and so now your old objectives are no longer sort of a straight single column. Right now, there are three columns, and they're in order off what you want to achieve. So is your objective. To get awareness, then you will use these four objectives. Is these four types off campaign is your objective consideration. Do you want people to think about your product or service? We want them to take your product or service seriously or considerate in order to purchase it. And the last level is the last type of objectivist conversion, and you'll be using these four types off campaigns. So let's just have a look at ah, each individual type of campaign. So you've got your boast. York posts campaign. So what this does is it takes a opposed that you've created, or you can choose to create a new post, and it will boost it towards a specific, um, target so towards a specific audience. And what the boost actually means is you'll be paying Facebook money in order for your post to show up in people's news feeds. This is good. When you've got a announcements. We want people to be aware that something has changed or something is new. The second type off campaign is promote your page, and this is pretty basic. It's when you've created a new page, anyone, people to know that hey, this specific product or service or brand is now on Facebook, so you will be using this to grow your page in terms off of fans in terms Off likes, usually when you create your page for the first time, but you can also use it. Ah, just as sort of ah, a constant reminder for people as a permanent campaign with a little bit of budget. Ah, to increase those those number of fans and likes the Firth type off campaign is reached people near your business and this is great for local businesses. Let's say you're a pizza sharp or yourself. Ah, some good you're maybe I could borrow or a coffee place. And these are the types of ads that are focused mainly on the people who are on mobile devices. And you want them, ah, to come to your specific location. The fourth type off, um, awareness campaigns is the increase brand awareness, and this is basically similar to promote your page. And as you can see all of these types off ah, campaigns Ah, there are ah left. There are 14 of them in total. Some are similar to other, so you'll just have to use the one that you think is best for you. Moving on to consideration sent people to your website. This is probably the most used campaign type. Ah, after boost your post or promote your page. These three usually work together, so sent people to your website is used when you've got the website and you want to let people know that, Ah, whether it's new or there, something has changed or you've just launched that or you want to increase conversions without actually needing to insert pixel and count those specific conversions. If you've got a new app, then you can use getting stores off your rap campaign type to, um, encourage people toe. Install it on their mobile devices. Raise attendance at your event. If you've got an event and you want to promote it, ah, it's similar to boost your post is it just boosts the specific event. Get video views is something Isa type of campaign that's a bit newer, since Facebook has would allow effort into promoting videos and increasing its importance in news feed and Facebook ads and what you can increase the number off video views and you get you get pretty good data afterwards. In terms of the report that you get, you can also collect leads for your business, and this is a specific type off campaign. This is rather unique, and again it's pretty new. It will create a sort of a small of pop up or slash landing page. It's basically a very optimized form that takes the data that you have within Facebook, and once you submitted, then we didn't. With just one click. You can subscribe to a newsletter or send your phone number or, um, set on appointment for ah, a specific website or service just from waiting. They form in Facebook and the last four types off campaigns within the conversion objectives. The 1st 1 is increased conversions on your website, and obviously, since you've moved people along the funnel and you do want to count how many convergence come from Facebook cats, he will choose increased conversions on your website. And don't forget to have that Facebook pixel inserted. Ah, also on your not just on your regular website, but also on the thank you page within the Web site increased engagement in Europe. You will use this type of objective when you have a mobile app, but you're seeing that people perhaps aren't using it as as much as they used to, so can set them a sort of a paid reminder that they can go back and see maybe new features . Or you can have give them like something in exchange for them going back and using Europe again, get people to claim your offer. This is a specific type off campaign that you can create. It's similar to reach people near your business. You basically create enough for, like, a coup buying, and you promote that for people to use and finally promote a product catalog. This is a very specific type of campaign, where you add a list of products and then using re marketing and other pretty advanced tools and techniques. It uses the products in that specific product feed to show it to people, depending on the actions that they have taken on your website. So this was part one off how to create a campaign within the power editor. Thanks for watching, and I'll see you in the next video 5. 4-Create A Campaign Part 2: Okay, welcome back to another video. We're continuing our set of videos. The talk about how to create a campaign within Facebook ads, Power editor. So we've talked about all of the objectives that are available to you. And one thing that is different, right of the bat winning power editor is this little section here So you can set a campaign spending limit right in ah, in order to prevent Facebook ads from getting more money than you've set. So this is similar to AdWords where even though you have set, let's say, $100 per day or $50 per day, sometimes it will be able to spend a bit more than that, since it tries to do a bit of optimization and it, ah, it it's not always, um, the amount that you set is the amount that you are actually paying. So even though the limit is, um, optional, it's it's good toe. Have it there as an option, and another option that you will see here is this safe to draft, which means that all of the changes that you will be making all of the things that you will be selecting here you can save them as as a draft campaign. So in order if, for example, you've, ah, you've gotten something more urgent to do or the Internet goes down or or things like that you can say there's a draft and continue editing the campaign later. So let's go ahead and select the clicks, the website campaign type. We will click, continue and then moving on to the next screen. Now we will have to define our audience. So we've chosen our objective. Now we're moving on to the asset level if you do. If you have used Facebook ads in the past, you will know that in the beginning, pretty much t a long, long time ago, there were only two levels. There was the campaign level and there was the ad level. But now, since they ah chosen to go for a ah more AdWords like campaign structure, you have ah, the campaign level. You have the at set level and you also will finally have the level. And now, while those aren't big changes in them over them yourselves, um, you should be making sure that you do know where to select each options. So the audiences was at the campaign level in the beginning. Now it's at the exit level, so you can, um, choose a custom audience. You can create one arrived from this interface. Ah, you can choose a location and locations are interesting, since again, it's improved over time. It's not just people in this location, right? This is the first auction. It's also people who live in this location people recently in this location, people traveling in this location. And obviously this data is mostly made of off, um, estimations from Facebook. What users from off winning Facebook are giving the platform. So when they're checking in specific locations, so it adds a lot that data up and it, ah makes informed decisions, and it gives you the information in order for you to be ableto create ah so specific audiences in terms of occasion. At least you can also book at locations, locations, which means, Ah, if you have a set off cities or postal codes or regions or countries or adverse is, you can add them. Ah, here and then you will be able to see them in this specific section. Now the age selector has country a few changes since the platform started with Ah, 16 18 and now it's gone all the way down to first in which to me is his a bit crazy. But, ah, there was no other way. There was no other, um, location where it could spread even more since it had it all. The people who were, ah, 18 or almost all of them. And then it had to go lower than that. It had to go for people. Facebook, new. There, there they were using social media. But they weren't using Facebook specifically, So they were using Snapchat or Instagram or other social media platforms off that nature. So it had to a really, really mean Ah, somehow he can select. Ah, genders. All men are or women, and this is a bit disappointing. In my view, even though you can select as a profile, you can select a different gender, so transgender and things of that nature. Since we're living in a much modern time right now, you cannot select it here. Maybe, maybe it's coming. I don't know. I hope it is. I hope Facebook gives you even more information. Even more data for you to play with at least hopefully, at least in the party that so languages is also interesting. Since when you're when you're looking at a specific location, let's say United Kingdom, you say, Well, people in the United Kingdom obviously have their languages, said that English. Well, that might be true, but there is us English. There is UK English, and there are also people as ah, you might know, for example, in the United Kingdom who are from Poland. So they've even though they are living in the United Kingdom, they've set their their language as a polish. They've just probably left their Facebook Ah, profile in that ah, language. And so it's interesting to see what different languages selections change the audience definition. And this is a very good indicator off whether or not you've gotten a good targeting when you're whether or not your audience is a fairly broad or pretty specific. Now, this again, if you have not used ah Facebook agin maybe more than a year or two, this ah section here, to the right will seem rather knew. There were multiple instances, multiple incarnations off this this is ah, pretty basic. This gives you an overview off what you've selected. This tells you the potential reach based on the targeting options you've selected. This here at the end gives you an estimated daily reach. So based on these selections and a budget, how many people will you be able to reach with your ad? And it gives you an estimation for people on Facebook and a separate one for people on Instagram. Um, even though they help basically part off the same company since Facebook bought Instagram, they are still a separate entity. So that's interesting to see a separate daily Ah, reach estimation bar here at the bottom and this section here you should usually look at it as How can I get this to be kind of in the Green Zone and hopefully somewhere in the middle ? That is what I call the sweet spot off audience targeting. So this was all for at this video, but we will continue creating our campaign in the next video 6. 5-Create A Campaign Part 3: all right, and we are back with another video, and we're continuing our so the videos that explain how to create a campaign putting the Facebook ads power either interface. So, as we've seen before, there are a lot of options for your specific audience in terms of age, gender, locations and someone so far now moving on into a bit more detailed targeting. Now you do get to select ah, people's interests. Ah, and you can add or remove and it will ah change accordingly. You can say, Well, I know people should be interested in Ah, let's see, attacks of education Ah, this allows you to, um, select which was the education level of people. What were their foods of study and so on? And so for their ethnic affinity, ah, generation So pretty much when they were born. And there are also options related to ah, a us specifically. So are they likely thing to engage in politics and are conservative? Are the liberal very liberal and things like that are they in a relationship? And this is interesting since you can use these Ah, depending on the type off problem that you're selling. If you have Ah, that's a You're selling wedding rings that obviously you'd want people who are engaged ward in the relationship wiring a domestic partnerships him from people who might be in a situation where it's complicated. Ah, are in open relationships, so adding these options will allow you to have a much better chance of getting your specific ah audience. And now you can also have a bit more, uh, here, if you add Ah, a bit. Ah, more, um, a few more interests. Ah, a few more categories. As you see, there are things that are specific to us and this case of Fenty for high value goods. This is only specific for India. Um, scrolling through all of these going through all of these is a lot of work. I'm not going to lie. There's, ah lot off things that you can select, but depending on your service or product and thinking about what your customer persona is that thinking about them, starting with that as a foundation that it's much easier to have, um, a specific interest that you are behaviors that you want to target. So if you're selling, let's say, outdoor year like T shirts. Oh, our, um, things for our rock climbing or mountain boots or things of that nature that you're probably select people who are of frequent international travelers because you will Ah, Facebook will see that these people ah, check in into different ah places often if ah days. Ah, are used a travel up in the in the last month. If they're a ah mobile device user again if they've bean that they were climbing on a mountain Ah, with their smartphone, if they own a tablet, what kind off? Ah, tremble traveled today. Go for, um and there are ah lot off, um, off these types of specific targeting options. Ah, the trick in years and it really, really helps you to better understand and target your ads for an audience in order for them to actually CD ads and say, Oh, well, these people Ah, no, me These people understand me. So I'm interested to connect with them, And you can, ah, had ah things. Or you can exclude people. Let's say you are, um let's say you are targeting men. Um, but you want to exclude people who, um, perhaps are traveling to specific locations. If we go back to the out door a year store example. You want to exclude people, perhaps who are only traveling for fun, Uh, who have Onley feature phones or things of that nature because that means there are on us. Or at least you can assume their honor specific class level there in a specific financial situation. And so you want your targeting to be as close as possible to your customer persona and your ideal customer, and and then you can add a connections you can add, say, Oh, I would only like to target people who are who like my page friends of people who like my Page or I want to exclude people who like my page and with this ah, specific options, you would use this in a situation where you want to target people who are in sense of your paging. Maybe you want to have them. Ah, like your page. You can have ah, target people who have used your app Oh, are their friends or exclude people who used their app who views your app and maybe ah target Ah, a new app. You can target people who have responded to your event or their friends or exclude people who are already responding to your event. So there's no need to bother them with more notifications o r at or you can go with advanced combinations. And once you click this, you can add multiple options at the same time, and they will work together. The final element here is these saved this audience part, and what this allows you to do is once you've had all of these targeting options selected, it would be ashamed if you had to start doing them all over again for a new campaign. So clicking the safeties audience, Parton will allow you to save this specific audience with the targeting options so that you can reuse them in in the future. Moving on to the placements, you can select where you want your specific. I had to show up. Ah, whether or not he wanted to show up in mobile news, feed in on instagram on the Audience network. So within specific APS on the desktop newsfeed or on the desktop in the right column, you can also select, and this is interesting. You can also select specific mobile devices. You can select only android devices for example, or only IOS devices. And you can assume, for example, that people with I was devices have a better situation, a better financial situation and those with Android. But considering the prices off high end android phones thes days, that is not really specifically true anymore. It's just just a nest Imation. And you can also exclude devices you can export. For example, feature phones if you don't want to include people who have all their phones, and you can seo, maybe they they don't have Ah, they're not in our target audience. And you can also, um, apply Ah, blacklists on. And that allows you to you go even further and exclude Ah, specific ah sections from within the audience network from within. Um, APS. So this was this. Ah, video. Ah, and I'll see you in the next one. 7. 6-Create A Campaign Part 4: Okay, so here we are, back in the Facebook ads Power Editor interface, and we will continue our set of videos of creating a campaign within power haters we've talked about, Ah, the audience settings we've talked about targeting. We've talked about placements. Let's go ahead and move on to budget and schedule. So the budget is how much you are willing to pay per day. Or you can also set a lifetime budget. And one of the advantages offsetting a lifetime budget is that you can, ah, set ah, a schedule. So if you want to have your ads on Lee show up at specific times, you can click on certain times or certain days, and then your ads would only show up on those specific times. But let's just say where we want to use the standard daily budget, and we want to run the ad set continuously, and it tells you how much you are going to pay per week. But it tells you end again. I've mentioned this before that it's a ah, the the actual amount spent daily, my very Vicks. Since it is not an exact center, you you might be able to spend less or even more, you'll be charged less or more moving on. It asks you How would you like to optimize your ad deliver? So we are within the website clicks objective type in terms of campaign so it can optimize it for link clicks. So people who are most likely to click on your link to go to the website. It can also optimize in terms of impression, so it will deliver the ad to people as many times as possible. Or you can select daily unique reach, which means that it will deliver the ad to people that you've chosen your targeting, um, up up to once a day, some a maximum of once per day. You can set the bid amount automatically or manually. I usually go, um, manually, and I usually go just close to this specific number here, the the one on the rights of the bigger one, the maximum just to make sure that we are doing what what Facebook says we should be. So we are playing by the rules. There is optimization for at delivery, but there is also when you gets charged so you can have this set as link clicks or impressions. And I think this is where you can see a little, a little heck here. So it tells you that the minimum required budget per day is, ah, 18.9 or your. But if we change this to impressions, then all of a sudden by magic almost you can said this to one of your or $1 per day. So make sure you select the right one that you think works for you also test, optimize and see See what works and, ah, change this accordingly. Some we've gone through a what the ad scheduling does. And, ah, another thing that is Ah Rather knew this wasn't here in in the beginning when they've launched Facebook. And these you can set your delivery types type as standard or accelerate, and it's it's not. It's no longer a question off where, where they got this from or how they got this idea. Uh, it's it's the same as willing AdWords. So it's the same standard or exerted is the certain terms. Facebook isn't really known, um, for their discretion, since they took what was called Snapchat stories and they've integrated into Instagram, and they've called it what instagram story. So it's no surprise to me. I just wish there was, ah, a slider or a bit more information in terms off what the accelerated actually does. Just let you know, using accelerated as opposed to a standard within Facebook ads will definitely kill your budget and your if you only said, let's a boost post for two toe work. Um 01 day in terms of duration, using the accelerated delivery type will just just get your your post in front off people extremely fast, and within hours, your budget will be will be gone so you can also set a name for your ad set. Once you click, continue, we'll move on to the final level, so we will be at the AL set level. You can create a new ad. You can use an existing post and wouldn't the ad itself. You can select a former so the format, um ah is ah, single image or a video, and this is, ah, a large image formats of white screen. Or you can select multiple images on videos in Wana, and this is what is called a carousel ads type moving forward. The ah you will need to select the media, and these are images that you can upload for yourself. You can choose images from your Facebook page that you've uploaded or used previously, or you can also use stock images. You can use stock images absolutely for free, since Facebook ads has a partnership with shutter stock, and you can use ah large amount off a great high quality images for free just within Facebook at you can also create a slight show if you choose treat to seven images and they will create a video with a bit of music that you can select. And so it's a good option tohave. You don't have a video creator. You can also upload a video right now for yourself, or choose one from the library, moving on to the page and links. These are pretty standard. You will need to connect a page you'll need to connect on INSTAGRAM account. If you would like to do that, we've We've added a a website URL, and it's trying to pull um, the headline and the text from that you are l. It will give you a preview based on the image that you've said as the open graph image for that specific website, and once you've had your once you've chosen your headline or and your text, you can also add a news feeling description. The display link is basically, if you have a much longer link and you don't want that to show up below your ad, you can track conversions. If you're using the Facebook pixel and optionally, you can, ah also have a look at events tracking within the moment up and over here, you can have a look at how your ad will look like within a specific placements, and once you click safe to draft, you will go back to the power editor and you will be able to submit your changes. Thanks for watching, and I'll see you in the next video. 8. 7-Advantages: Welcome back on in this video, I will be talking about the advantages of using the Facebook ads Power Editor, And this is a tricky subject because it's changed so much over the years. People say a few things. Marketers think another Facebook just brings changes without really announcing them. So one day you will be in the interface and next it might not look the same. So in terms off consistency in terms of having the same interface and the same functionality day after day, it's probably not for you. And I know what you're saying. Even even the standard Facebook ads interface gets upgrades and tweaks and things of that nature possibly faster and more often than the Facebook as power there. And that's true. That is definitely true. But since enterprise customers are relying on the Facebook ads power hitter to create massive campaigns or a large number of campaigns, you'd expect such a tool, Toby a bit more robust and static in the sense that you don't want it to change day after day, you want to be accustomed to the same interface, so the interface itself is good. I find it a bit less clutter than the Facebook ads interface. There are love, um, tabs. There are times within tabs, and we've seen at one point Ah, just There are situations where not everything is as it should be in terms of design. So design wise, I find the Facebook ads interface Batter the power editor interface better than the standard Facebook ads interface. Now the second advantage is definitely the ability to create multiple campaigns. Duplicate a campaign as you've seen, you can create up to 500 new campaigns, 500 new campaigns based on just 11 campaign having all of those features all all that targeting available and then simply clicking a button and magically appearing just 500 more campaigns, that is, in the insane advantage and going back to each of the campaigns and and changing a bit of the targeting or the creative or the text or things of that nature that definitely brings forth a advantage. It's You can do that. Definitely in the Facebook ads interface, I'm not quite sure you can do it as fast and as easy as you can hear. Now, the interface itself. We've talked about how for me at least, it's better, and you know you can change it up. You can, uh, if you click, this will let settings, but then you can customize it any way you want to. And I find this a bit simpler, a bit easier to use, since it's all just a little bit put together, a little better put together. You can also add tags to campaigns. And I found myself using the teacher may be a bit more than would have been, ah, normal. In the beginning, I didn't think much off adding tags to a ah, a campaign or and that's it, because I mean, what's the point if you use ah, the proper naming procedure? If you do Automatic naming, using available feels that there isn't much. You would expect the attacks to bring in terms off performance or usability, but they're the nice there, nice to have their. There are little notes that you can add basically, and if you are not the only manager in an account, then that makes it really easy for the other people to know. Hey, this requires changes. This campaign has worked well. This needs to be done and so on and so forth so think of tags as a way to add real notes to Compagnia rats. It's or as in things, of that nature. But the thing that I'm most mostly interested in with the Facebook ads already there is not necessarily the power right, if you like. Ah, if you'll excuse the pun unnecessarily, the power off creating so many ads because there are days when I don't need 500 campaigns. I just need for the interface load fast. I need to change between accounts where if I'm doing a lot off a lot of work on different accounts and if the party it does that well, it definitely feels like it's faster. Ah, and since you don't have to download the account that you had to him in the beginning in the beginning, where of Facebook ads when of the power there when it was first introduced? I think the possibility just click on account and having all your data here is very convenient. But above all, what I truly, truly enjoy about using Facebook ads Power Editor is the control. I feel like I'm much more in control over my campaigns over the performance off those campaigns and I really feel like it's putting me in the driver seat. It feels like the Inter first is helping me. It feels like it's fast and it feels like I can customize my experience within the power editor. So if there's one thing that I'd like to leave you with A in this course, it's this matter what what interface you use, whether it's the standard Facebook as interface or the Facebook power. Um, just make sure you practice. Make sure you use each tool as you see fit there. I cannot say for you specifically, if the Facebook ads party there is better than the standard Facebook ads interface. And I know there are times when I just choose the Facebook ads standard interface, it's sometimes it's that is the to for a job. I wouldn't say one toe has to replace the other. So I see them as both a great couple. Great bear off lapse and having the control within the power editor makes me use it or enjoy it a bit more. So this is the last video in this course. I hope you've enjoyed your time with me. I've definitely enjoyed teaching you all of these things within the Facebook as power editor. Thanks again. And bye bye