Facebook Ads MASTERY Blueprint - Go From Beginner to Expert | Juan Galvan | Skillshare

Facebook Ads MASTERY Blueprint - Go From Beginner to Expert

Juan Galvan, Tech Entrepreneur | Marketer

Facebook Ads MASTERY Blueprint - Go From Beginner to Expert

Juan Galvan, Tech Entrepreneur | Marketer

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36 Lessons (4h 23m)
    • 1. Facebook Ads MASTERY Course Overview

      2:25
    • 2. Facebook Ads Overview

      13:44
    • 3. The Ultimate Facebook Ads Formula

      14:25
    • 4. 7 Principles of Influence

      7:35
    • 5. Value Ladder - Maximizing Customer Value

      4:41
    • 6. 5 Stages of Market Sophistication

      10:30
    • 7. Finding Your Ideal Customer

      4:47
    • 8. Digital Marketing KPI's

      6:34
    • 9. Business Manager Walkthrough

      8:16
    • 10. Ads Manager Walkthrough

      12:58
    • 11. Facebook Pixel Setup & Walkthrough

      7:36
    • 12. Facebook Ads Competitive Analysis

      3:02
    • 13. Facebook Ads Policy Walkthrough

      3:08
    • 14. Traffic Campaign Ad Setup

      12:01
    • 15. Setting Ad Budget + Scheduling

      4:15
    • 16. Clicks To Conversions Strategy

      5:57
    • 17. Conversion Campaign Ad Setup

      3:46
    • 18. Page Post Engagement Ad Setup

      6:47
    • 19. Traffic + PPE Campaign Ad Stacking

      8:49
    • 20. Lead Ad Campaign Setup

      3:55
    • 21. How To Create Video Views Ads

      6:35
    • 22. Facebook Ads For Ecommerce and Dropshipping

      8:09
    • 23. How To Use Facebook's Audience Insights Tool To Steal Your Competitors Customers

      21:16
    • 24. Facebook Ads Copywriting Templates

      10:18
    • 25. Facebook Ads Naming Structure Part 1

      3:09
    • 26. Campaign, Adset, Ad Naming Structure

      4:27
    • 27. Get Access To Competitor Facebook Ads

      3:02
    • 28. Facebook CBO Overview

      5:37
    • 29. Facebook Retargeting Overview

      4:38
    • 30. Creating Facebook Retargeting Audiences

      16:58
    • 31. Creating LAL Audiences

      3:03
    • 32. Secret Way To Unlock Hidden Audiences

      5:52
    • 33. Facebook Ad Performance Metrics

      6:32
    • 34. Facebook Ad Split Testing Strategy

      4:13
    • 35. How To Scale Facebook Ads Campaigns

      8:09
    • 36. Facebook ROAS Calculator

      6:07
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About This Class

Your step-by-step system for setting up, tracking, and scaling Facebook ads so you can grow your business fast!

Keep reading to learn exactly WHY THIS IS DIFFERENT than any other Facebook Ads course you've ever seen...

This is an in-depth video training series designed to show you exactly what you need to know about creating profitable Facebook ads from scratch even if you're a complete beginner.

One of the main reasons why people fail with Facebook ads is that they haven't done the proper "behind the scenes"research that is necessary to have a successful campaign.

In this course, we're going to lay the foundation of everything you need to set up before even setting up your first ad inside of Facebook.

Meet Your Teacher

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Juan Galvan

Tech Entrepreneur | Marketer

Teacher

Hi I'm Juan. I've been an entrepreneur since grade school. My background is in the tech space from Digital Marketing, E-commerce, Web Development to Programming. I believe in continuous education with the best of a University Degree without all the downsides of burdensome costs and inefficient methods. I look forward to helping you expand your skillsets.

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Transcripts

1. Facebook Ads MASTERY Course Overview: in this video. We're going to go over the Facebook ads mastery course module. So let's go right ahead and jump in here. So the first section here that we're going to be covering is the Facebook ads Mastery introduction. This is where we're going to go over the Facebook ads. Overview. We're going to go over the Facebook ads formula for creating profitable Facebook ads, and then we're going to cover some principles of influence. We're going to go over the value ladder and then the different stages of market sophistication. So and then in section two, we're going to cover the Facebook ads Foundations. This is where we're going to walk through the business manager and the Facebook ads manager walked through as well. We're gonna walk through step by step, how to set up your Facebook pixel how to do Facebook Competitive analysis. We're gonna go over the Facebook ads policy to make sure that you're following the standards. You're following the policy. So your ad you're not getting denied and risk getting your count band and then in section three, this is where we're going to walk through, creating profitable Facebook ads. We're gonna walk through the different types of campaign objectives, the traffic campaign clicks conversion, right? We're gonna walk through those that are the most important for what we're trying to accomplish your if you have a product, if you have a service right, we're gonna walk through the different types of campaign objectives that are going to make the most sense for your business. And then in section four, this is what we're going to walk through, creating custom Facebook audiences. This is where we're going to create audiences from an email list from an actual seat audience list. Look like audiences, all the different types of audiences that we can create here and how we can use them to increase our leads in sales through our ad campaigns. And then finally, here in section five, we're gonna go over the Facebook ads optimization where we're going to be able to walk through where we're winning, where we're gonna walk through the performance metrics, and we're gonna walk through which KP eyes You want to make sure that you're keeping an eye on and that you're not going above or you're not going under. We're gonna go over some split testing, Ah, strategies as well. And then I'm gonna give you a strategy as to how you can scale your Facebook ads campaigns using a couple of different methods. So that's gonna be here for this one, and we'll see you on the next one. 2. Facebook Ads Overview: in this video, we're going to cover the Facebook ads. Overview. So let's go right ahead and jump in here. So what is the Facebook ads platform? Essentially, it's laser targeted digital billboard advertising. So just think about advertising on Facebook as you going down a freeway. You're traveling to a particular destination and you're seeing a bunch of billboards on the sides of the roads. OK, and what you're able to do is create specific ads that target specific individuals. So you could be driving down the freeway and you could be targeting people that want to get their home remodeled. You could be targeting people that want to visit a dentist. You could be re targeting people who want to lose weight, who want to join a gym membership rank and to understand that when we're creating these ads , they're just like billboards. Because not everybody that sees the ad is going to be the ideal customer, right? Versus with Google people that are going to Google, I already know what they're looking for for the most part, and so they're at a deeper stage of the buyers journey. Here we are creating the awareness and giving people to become aware of our product or service. Okay. And the great thing about Facebook ads is that we can target people based on interest. Previous purchases Ah, gender, age, location. And so it really gives us some great opportunities to only show the ads to those individuals that would be interested or most interested right in that particular product or service. And so, for example, let's say that we're running ads for a dental implant offer that's typically going to be older audiences. So we get to choose what age range that we want to have our ads shown to write. And so if we want to show our ads, too, the city of Seattle and we only want people that are 35 to 55 to see the ads, then that's going to give us the ability to do that. And so it really helps with the billboard advertising because then we get to show the add to those that are the most likely to be interested in our particular offer. Okay, and probably the most important part here that you need to keep in mind is that this is interruption marketing. This is not like Google where people are going to the search bar and they're typing in a dentist near me or they're typing in home remodeling company near me or, you know, whatever kind of construction services or home remodeling services. Those people already are familiar with what they're looking for. They already know what they're looking for, and now they're looking for the best contractor, right or the best service provider. Here we are interrupting people from scrolling on Facebook, talking to the friends and family, being social, and so we have to put something in front of them that captures their attention, stop sent from scrolling and take whatever action that we want them to take. Whether that be filling out a form, whether that be buying a product for the most part in the local space, we want them to submit their information and be able to claim the voucher or claim some sort of discount coupon. And then, if they can call and schedule an appointment, that's even better, right, because what you'll notice what you'll find is that if you don't have a good follow up system for the back end four Facebook, you're going to lose ah, lot of opportunities because, remember, we're not capturing people that are already in the market were interrupting them. And then we're creating the awareness. So that's why it's important that are back in system that's following up with the Leeds. It's keeping the brand top of mind and reminding them to call in to make an employment. That's why on the thank you page, we want to do as much as we can to get them to call right away so they can book the appointment. Okay, And then with Facebook, we have a Facebook pixel which tracks all of the activity. So this is any time that somebody becomes a lead. They fill out a form, they purchase a product, they click on her, add whatever that may be. And so the pixel is going to give us all of this information so we can create custom audiences, lookalike audiences and be able to target people that maybe have a landed on her landing page and didn't actually submit their information. We can create various audiences and be able to retarget those individuals with an ad that says, Hey, we noticed that you, you know, landed on our landing page or we noticed that you were interested in X Y C offer and you didn't fill out your information. Hey, here's another 10% off. Or here's another coupon to make sure that you fell out your information, right? So very, very powerful here. The pixel tracks all of that information for us, so we can then use that data to our advantage in our campaigns and then with the business manager. This is where we have all our ad accounts. Just think about the business manager as our main hub for our ability to create the ad accounts and really start running the ads. And then we have the ads manager. This is where we're actually creating the ads. So we have the campaign. This is where we're creating our objective. If we're looking to get leads, if we're looking to get video views, if we're looking for conversions, if we're looking for engagement, this is where we're going to set that up in the campaign area, and then we have the ad set. This is where we get to select the audience, the location, the budget for ads, right? And then where are ads are going to be shown. Now, this is one of the great things here about Facebook. Is that when we're targeting people and were showing our ads, we get to select very specific audiences that can see our ads. Right. So this is a very powerful way to put her ad in front of Onley. Those most likely to be interested in our offer so very, very powerful. The ad set is where we're going to set all of that up as far as the budget, the targeting and then the location, Okay, and then the ads. This is where we're actually setting up the creatives. The actual copy the messaging right of the actual ad of what the actual individual is going to see. And so let's look at the different type of campaigns here. So the 1st 1 here we have the traffic where this is where we're just finding people that literally want to click. And this is great for branding if we're just looking to get people to become familiar with us. And so essentially Facebook is going out and it's finding people that are most likely to click on our ad and then we have the conversion. This is where we're finding people that are most likely to convert into a lead or an actual sale. And the great thing about is that Facebook goes out and finds those people, the people that are most likely to actually convert into a sale or a lead. And then we have the page post engagement. This is where we're just finding people to like, share comment, right, those who are social. And this works extremely well for social proof because what ends up happening is that your ad will get shown to a lot of people that air liking it, that air sharing it that are commenting on it. And then once new people see your ad, they're going to most likely also want to engage with the because they're seeing that it has a ton of lengths a ton of shares, right. It's very, very popular, and so they're more likely to engage with the and potentially become a lead or actually buy a product. And then we have the elite, adds pretty straightforward here. This is where we're using Facebook's lead form. Instead of actually having a landing page to collect that information, it allows us to keep the actual user on the platform and have them leave the platform to go to your website or your landing page to collect that information. It just makes it easier for that user to submit their information. And then we have video views. This is great for warming up a cold audience and then retargeting them based on a percentage of the video watch. So, for example, let's say that we wanted to showcase a video of a dental implant and then educating the audience. And then those who have seen that particular video 75 50% 95% the way through we can create a retargeting audience to actually show another add to those individuals because we know that those who watched the video of these 50 75 95% are most likely interested and what that video is about. So then we would be able to create an audience based on those and then show him another ad that is very similar. So what this initial video was about, and then we have messages. This is where we're getting people to interact with the Facebook messenger bought. Now there's a lot of limitations with this where you can Onley send messages to people who have engaged after a certain time. And so it's important that you understand the rules and regulations here because once you get somebody to, you know, see your ad, they click on the add to get taken to a messenger bought rain and you're interacting with them. It's great because we get to communicate via the actual Facebook messenger. However, there's a lot of rules and guidelines that you have to follow. Or else you can get your Facebook messenger bought band and cause a bunch of problems so very important that if you're using messages and messenger bots that you understand the rules and regulations, okay, and then the different types of at set targeting weaken target people based on location, interest, age, demographics, Right? So let's say we have a conversion campaign, and then we're targeting people in a specific location that have certain interest. Obviously, you want to have it, the interest be related to what we're actually offering, and then demographics want to make sure that the ages are correct to what our particular offer is about. The more targeted an audience, the easier it is for the ads to converts now, more often than not women running local ads, you want to leave the ad set targeting open as much as you can, because what you want to do is let Facebook go out there and gather data for you. If you just target, let's say 10 to 15 mile radius and you leave the interests and the demographics open right ? Facebook is going to go out and find the right type of people that are clicking that are engaging that are, actually, you know, doing whatever your objective is. And then from there you can continue to optimize. But you want to let Facebook do its thing. That Facebook gathered, the data gathered, the clicks gathered, you know the views, and then it's going to continue to show the add two more people that are actually fitting that characteristic. So if X Y Z type of people are engaging with your ads, it's going to go out and find similar people to continue to show your ad, too, so you can continue to get those engagements right now. One thing to keep in mind here with the targeting, Obviously, if you have some kind of men spot offer. It's only going to be for females, right. However, for the most part, you want to keep this open so that you can let Facebook do its thing. So now let's look at a visual representation of the Facebook campaign and business manager . So here we have the Facebook business manager at the very top. That's our main hub. And then we have the ad accounts. These are going to be created for your clients, right? And then the second level here we have the campaign objectives. This is where we have conversions. We have the clicks, we have the video views that lead forms. Okay. And then we have the ad set level. This is where we're setting our budget. Our location are targeting interests, right? And so this is really giving you a good representation of how you can look at the actual Facebook ads hierarchy. Okay. And then we have the actual ad creatives. So as you'll notice here under each ad set, we're going to have our unique adds. So, for example, if we have one ad set that is just females, right, we're going to have a series of ads under those And then if we have another ad set, that's it. Number two. That is just for males, where they're going to get a whole new set of ads, new creatives, new messages, right, because it's a different audience. And so let's say we have a client here. That's a dentist that say we have a campaign one which is a dental implant and then campaign to is a teeth cleaning teeth whitening or maybe in Invisalign offer. Okay. And then we have add set one where we're targeting just females and then adds that, too, or targeting male Frank. And so this is a great visual representation for you to understand. The Facebook platform prank we have at a counter for clients campaigns are for our objectives overlooking to accomplish their do. We want leads. Do we want engagement? Do we want video views? The ad sets this is were reciting the targeting, the location, the budget, and then the creatives. Right? This is where we're actually creating the ads. We have the copy. We have the images. We have the videos that the actual audience is going to see. So that's gonna be here for the Facebook ads. Overview. And we'll see you on the next one 3. The Ultimate Facebook Ads Formula: in this video, we're going to go over the local business, Facebook as formula. So this is a six step process here that we're going to be following to launch our ads, and I'm gonna walk you through each step in detail. So the very first step is to create a unique hook or irresistible offer. Now, remember, when we're running Facebook ads, this is where we need to create awareness. People are not going to Facebook to look for a product or service, so it's up to us to get them to get hooked on whatever offer or to get them to become aware of our particular ad off our message. Right? And so it's important for us to get them to stop scrolling and then click on her ad or take whatever action that we want them to take. And we do this by creating a unique hook and irresistible offer that stops them dead in their tracks and gets them to take whatever action that we want them to take. And then step two. This is where we want to write compelling ad copy using a simple formula, and we're going to walk into that in detail in this section here and then Step three. This is where we want to have eye catching visual ad creative. So not only do we want a unique hook and irresistible offer, we also want to have compelling at copy. And then Step three. We want to make sure that everything is congruent with our ad with their offer with the ad creative and then step for. We want to make sure that we're targeting the right audience. We want to make sure we have the right location, the right mile radius. And then, if you know that your audience is going to be females or males or a combination of the two making sure that you're selecting that accordingly, and then step five, you wanna have a relevant landing page because let's say that you have a great ad. You have great copy, a great offer. Everything looks great on the ad, however, when people are going to the landing page. If they're seeing things that are not congratulate with your actual ad, then you're going to lose a lot of people there. So you want to make sure that the messaging, the coloring everything is congrats with your ad on the landing page because you'll notice that if you have a lot of people clicking on your ad and you're dropping off a lot of people on the landing page, that means that your landing page isn't couldn't grew int with your offer. If you're offering a dental implant or its teeth cleaning right or a free quote of some sort, you want to make sure that it's relevant to what you're actually talking about in your ad. Okay, and that's where a lot of problems reside is you have a great offer. You have a great ad getting a lot of clicks, but then when they go to the landing page, that's where everything drops off because it's not congruent. So making sure the landing pages relevant and congruent with everything and then step six. You wanna have a back end lead follow up system. Remember, we're targeting people on Facebook with digital billboard advertising, which means they're not actually looking for what we have to offer. So it's important for us to have a follow up back in system to follow up with the leads on our thank you page. Once they fill out the information we're going to have instructions for them to follow and to incentivize them to take action. Now, however, if for whatever reason, they don't take action, they don't call in, they don't book an appointment. We want to have the email back end, even some text messages that we send them so that we remind them and keep our offer. Our brand, our message, right top of mind. So let's go over step one here. So this is where we want to create the unique hook, the irresistible offer. Okay, Now, this is where we can create, like, a very simple entry level offer such as teeth cleaning, teeth whitening, maybe a free quote, something that is low cost. That is essentially a no brainer. Right? So let's go over our unique hook irresistible offer checklist. So the first thing that we want to keep in mind is that we wanna have a specific solution. Okay, Does your offer provide a specific solution to a very specific target audience? For example, if we're offering teeth cleaning or some type of exam or a free home remodeling quote, it's very important that the specific solution that you're offering is specific to that audience on time and the number two does your offer. Deliver your target audience. Desired result. We know people on Facebook or not looking for a dentist. We know people are not looking for home remodeling companies. However. Can we have our ad actually talk about the conversation that the person is already having in their mind and then be able to provide them that desired result in the number three? This is where we want to have immediate gratification. So if we have some sort of discount, offer some sort of entry level offer where we're offering a very unique price, discounted price or maybe a free quote or free assessment, right, we want the audience to be able to get it right away. If we're offering some sort of PdF some sort of cheat, cheat or some sort of guide, right? We want them to get access to it immediately. So if we have some sort of discount offer, we want them to be able to book an appointment and call in immediately. Right And the number four doesn't have high value, which means does your offer have a high perceived value? If you have, let's say like a teeth cleaning our teeth whitening. It's best toe have, like your retail pricing, like a teeth cleaning for 97 then one time offer only for 47 or 97 whatever that may be, right. I'm just kind of giving you an example here, where they're getting something that is high value at a very low cost. And so they have that perception that wow, you know, this is 4 95 or $500 I'm only getting it for $20 or $50 so very important there to have that high perceived value to the audience. And then we have number five, where we have the rapid consumption. So if it's some kind of guide, some kind of cheap cheap, you want them to get access to it right away. And then if it's some kind of treatment or discount offer, right, we want them to be able to call right away and book an appointment right? That is going to be the easiest for them to actually take action right away. And so let's take a look at an example of a unique hook or irresistible offer, okay, and so you'll notice here on this ad. We have a unique offer for 9 99 for a dental implant. And this is only for 11th time visitors to this particular dentist. OK, And so what we have here is we're letting them know that there's a savings of $800 that they're getting one dental implants for 9 99 This is a very unique hook, an irresistible offer because these types of implants can go for upwards of several thousands of dollars. And so we're making it very inexpensive for somebody to come in and get an implant and then be able to up sell them to additional services and then step two. This is where we wanna have compelling ad copy. So the Facebook News feed, as you know, is crowded with content. You have your content from your friends, your family, people you're following right, different ads. So it's important to have a very specific ad copy formula, and this formula is called ADA. So it's attention. This is where we want to grab the attention by addressing pain points or challenges or even calling out the audience. Okay, and then we have interest. This is where we're describing the benefits of the offer. You'll notice over here on the right hand side, we have the implants for just 99 and then we want to provide desire, provide a reason to take action now. And so the reason to take action now for this ad here is because we only have 10 available . Okay, and then action. This is where we want them to either. Click here, download here, learn more or book now and you'll see on this ad that we have the but in there for book now where they can book an appointment. And so this is a very simple formula that you can follow for your Facebook ads. And then step three. This is where we want tohave, eye catching, add visual. And so, as you can see her with this particular ad, it stands out when you're scrolling on Facebook when you're scrolling on your newsfeed, you're going to notice this ad because the pink is what really brings out the image. And so you want to make sure that your creative is a visual representation of your ad copy . You want to evoke emotion Now, one thing to keep in mind here is that Facebook doesn't like images or videos or anything related to negativity. So if you have people that are like stressed, or people that are not in a good mood or any kind of negativity, Facebook doesn't like that, and they're not going to approve your ad. So it's important to understand that your ad images and your creatives need to be evoking positive emotions. Now this all depends on the type of campaigns that you're running. However, ideally, you wanna have a image of the actual product or service being in use, or how it actually looks like when it's finished. And you want to be careful in the health and fitness space because you don't wanna have, like before and after pictures that show somebody who was overweight and then they lost, like, £50. You don't want to use that, however you can use before and after images. If you're doing home remodeling or let's say you have like a landscaping company where you can show before and after pictures, that's where you can take advantage of that. However, you can't have them in the actual weight loss space because Facebook doesn't like the before and after pictures for weight loss, health and fitness. So make sure that if you're using the before and after pictures, you're using them for services and products, not in the health and fitness space. And then step for this is where we want to target the right audience so we can have the best looking Facebook ad. We can have, you know, the best type of messaging, the best copy, However, for not targeting the right audience, then it's going to fail. And when we're targeting cold traffic, as in people that don't know the brand, I don't know the business. There are three things that keep in mind. Number one is to be very specific. Don't be general, don't be broad. Be very specific as to what you're talking about An example of. This is if you're talking about an Italian restaurant, what you want to mention that you don't want to talk about restaurant, right? So make sure that you're being very specific and then research a target audience. You want to make sure that you're researching who is the buyer, and with your client you can get this information from them directly now if they don't have good customer data. Good customer information because you'll find and you'll notice that Ah, lot of businesses rely on referrals, networking, where the mouth to grow their business and so they don't have a lot of customer data, and so they will have an understanding of who their customers are, but not always to the level that really gives us enough information. So when you're working with local clients, for the most part, you're going to leave the interest based targeting option open because you want to let Facebook do the heavy lifting for you and have them go out there and find the right individuals to show your ad, too. And then you want to focus on ZIP codes if you want to get very, very specific. OK, now, if you're just targeting, let's say the customer's business location. You could do that as well, and then you consent like a 10 to 15 mile radius. But if you want to get super specific, you can just focus on the ZIP codes. And so step number five right, we wanna have a relevant landing page. There's the landing page. Talk about the same exact thing that we're talking about in our ad, right? And so this is where we want to make sure that the ad copy on our landing page, the images, everything is relevant. Everything has come ground because if you have a great ad and you're getting a lot of clicks but you're not getting leads, then that's where you have a problem is with the landing page. And this is where a lot of people dropped the ball here. They don't have congruence, see, And it must be the same. If we're talking about implants for 99 your landing page Better talk about implants for 99 right? You don't want to be talking about hey, book your appointment for your dental procedure or book your appointment for whatever it needs to be exactly the same right as faras your ad in what you're talking about and have it be as relevant as possible. And then step number six. This is where we wanna have the backend follow up system. So when our thank you pages were giving people incentives to take action now and to book an appointment now or call to book an appointment because remember, with Facebook were targeting people that are not actively looking for our product or service. So we need to make sure that we're following up several times if they don't take action right away on the thank you page and book an appointment or call on broken appointment, right. And the way that we do this is by sending reminders via email via text, and this will significantly improve the chances of them showing up in taking the offer. And when we're sending these reminders, it's important to use automation tools such as active campaign eyes a pier, right so that everything is automated. And we don't have to manually send emails or text messages to follow up with these leads. Because remember these folks that air filling out their information, they don't have this at the top of their mind right there, probably just scrolling on Facebook. They saw an ad for a dental implant, and yes, they're interested. However, it's not a high priority for them vs If they were on Google and they were looking for a dental implant, right that particular lead on Google, it's gonna be hotter, and they're going to be in the market right for these guys. We want to make sure that they're taking action immediately on the thank you page. And if not, we have a follow up back in system to make sure and remind them to take that offer and to book an appointment. So that's gonna be here for the local business Facebook ads formula, and we'll see you on the next one. 4. 7 Principles of Influence: in this video, we're going to go over the seven principles of influence. This is going to add more influence and persuasion to your ads. Let's go right ahead and jump in here. So one of the first things that keep in mind here is to understand that when making a decision, it be nice to think that we go through a logical sequence and we make our decisions based on pure numbers. Pure data, pure logic. However, that's rarely the case. Often times based on what other people say what other people think and other related factors. We use those as kind of a rule of thumb for a short cut to guide our decision making. So oftentimes the decision isn't necessarily our own because we're taking outside influence . We're looking at social proof. We're looking out popularity, right. We're looking at different factors that help us determine whether or not something is a good price or a good purchase. And so the seven principles of influence allow people to make decisions based on certain emotion and criteria, rather than using their own logical mind, because very, very rarely do people actually make a decision based on just pure fax pure data like, Hey, this makes total sense. Let's go ahead and make this purchase right. You need to understand that all buying decisions are made emotionally and justified logically, so we'll make a decision because it feels good and it feels good in that particular moment and or, you know, we're getting outside influence. Other people are saying that it's a really good a product, that it's a really good service, right? And so we're using them as references. And then after we make the purchase, that's when we bring in the fax that data and say, Well, hey, you know, it makes total sense. It was only 9 99 or it was only X price right? But it's on Lee, after the fact that we typically will say that Hey, we made his decision based on the numbers because the decisions are made because they feel good. They're emotional. Let's go over the seven principles of influence one by one. So the 1st 1 is social proof. Thes are testimonials where we're looking at particular product of particular service and we're going online and we're seeing reviews were seeing testimonials and so we're automatically assuming that because John or Jane or whoever right got great results with the product or service. Then I'm also going to get the same level of service or the same type of results because they got them already right and the number two is liking so people buy from those that they like. And so this is why it's very important with Facebook to warm up an audience and to build that awareness and engagement with campaign objectives such as the PPE, the page post engagement where you're getting people to, like, comment, share. Ah, and then when other people are seeing the ad, they're seeing it as having social proof, right, having people that are interested that air commenting that it's very, very popular, and so it must be good if it's popular. If a lot of people are talking about it than it has to be good rank until it's important to understand the liking factor that if somebody's already engaged or seeing your brand and especially if they like your Facebook page, then they're going to more than likely buy your product or by your service in the number three authority. So just think about all the actors that you see on TV from the various shows where just because they're wearing the outfits just because they're wearing the uniforms, such as a doctor, a policeman ranked just because they're wearing those people are automatically linking them as authoritative. And so with authority, we can use this in our ad copying or ad creatives so that we position ourselves as the authoritative figure and the number four reciprocity. This is where we're giving something for free and then where people are feeling obligated to give something back. So if you're in the US, just think about the store. Costco. Where were you going? To Costco. They're giving away free samples of different products, and then they'll give you some samples and then you'll feel obligated to want to buy the product. I do remember the percentage, but it's very, very high as faras those who actually get a free sample and then actually by the actual product. And also just think about when you're giving away a free cheat, cheat or whatever type of download or resource that you're getting for free right, especially if its value packed. You're going to feel obligated to want to buy something down the road from that individual right? Because if they're giving you a free cici, that is extremely valuable, and they could easily charge money for it than the next time that they present you with an offer. You're going to be more likely to buy that because you feel obligated to buy something from them. Give something back because they provided you with a ton of value for free and the number five consistency. This could be a simple as asking for an email for a lead magnet and then asking for a small sail on the next page and then asking for a bigger sale down the road. So let's say, for example, that you see an ad about a product and then you click on the add. You go to the landing page and you get, let's say, a free sample or a free cheat cheat a free PdF and then on the thank you page, you get presented with a very small offer to buy something for, Let's say, $20 or $19 right? And so because you have that consistency where you clicked on the ad you put in your information now that you see this other offer there. You're going to be more likely to purchase that because you have that consistency and the number six scarcity. This is where we use, like a 10 LTD. Vouchers available for the first people, or only X number of products or services are available, so make sure that you get yours before they run out. And so we're letting people know that if they don't take action now, then they're going to potentially miss out and fear. Missing out is a big deal for people to take action so very, very powerful as well. And the number seven, This is curiosity. So being able to pique someone's interest by giving them bits and pieces. Just think about this in the dating context, right when you're going out there and you're talking to the opposite sex. If you are giving away everything about yourself telling them everything in anything that they want to hear, then they're going to not be as interested because they feel like they already know you. And there's nothing else to know about you, right? But if you're holding back and just giving some bits and pieces about yourself and kind of creating this mystery around you, then it's going to create that attraction. This works extremely well when you're doing your outreach to businesses. If you tell him exactly what you do, how you do it and give them all the information, there is no reason for them to respond, right. It's great to have some curiosity in your messages because it gets them to respond back and want to know more. Right, so very important here to understand the seven principles of influence and persuasion and be able to use these in your ad creatives and your ad copy in your messaging. Ah, and everything that you're doing to get people to want to respond to our messaging toe, whatever it is that we're putting in front of them, to get them to take a specific action. So that's gonna be here for this section and we'll see you on the next one 5. Value Ladder - Maximizing Customer Value: in this video, we're going to go over the value letter now. This is a very important concept that you need to understand when it comes to business in general. This is where we're bringing people in at the very beginning of our funnel or our lifetime value for our clients customers. Right. And we're bringing them in at a very low offer or low ticket price with the intention to up sell them additional services down the road so we can increase the value of that customer. So let's go right ahead and jump into this and dive into this further. So our main objective with the value letter is to get somebody in at a very low cost. Okay, this could be a discount offer or something that's very irresistible to get that customer in the door. Okay, This is where we're running some type of promotion, some type of offer that gets people excited and where it's a very high perceived value, and they're getting it for a very low cost. Okay, just think about various store coupons that you get in the mail or you'll get through your email where their whole intention is to not necessarily make money off you from that offer . Their intention is to make money from you actually going into the store and buying that and then other products as well. That's where they're going to make their money is from the other product that you're buying , not necessarily that first offer, because on that first offer, they may even lose money. And so that's why it's very profitable for businesses to in the very beginning get somebody in the door and lose money, but make it up on the back and when they're up selling other services or when you're at the store buying other products. And so the customer goes through every stage of the value ladder and maximizing their value . So let's look at a marketing agency irresistible offer or value letter offer here, okay? And so what we can look at is a free website audit, free social media audit, new website, a video, a SSL certificate or even providing free leads in the very beginning. And so what? This cost is time, energy and resource is for that marketing agency, right. However, they're making it up on the back end by building that trust that credibility with the client. And then let's say they provide a video for $100 or $50 right? They're building that trust, that credibility, that authority. And then once they see that, they can provide value and actually provide a good product and service, then that clients can get up sold to digital marketing paid advertising, right? And so that's the whole intention here for understanding the Value letter is our low ticket offer in the front, or maybe something even for free and then being able to up sell them down the road. Once they see that you can deliver on your promise. Here we have a value letter for personal training gyms. You can offer some sort of free personal training session, a paid training plan, paid meal plan, regular paid training sessions, any kind of subscriptions, maybe even like a full year of training sessions where they pay at a discount and they may lose money. However, that individual is going to get a great experience from the gym and then that Jim is going to be ableto up, sell them to other training sessions, right? So it's very important that you understand the value letter opportunities for your clients . So let's look at one here for a dentist. Free teeth, whitening service, teeth straightening services, minor teeth repair, right with the whole intention of getting them to show up to the dentist office, have them have a great experience, and then that dentist be ableto up, sell them to other procedures. Right When they're at the dentist's office, they're going to get that, you know, free teeth whitening. And then that dentist is going to notice. I'm sure other things that they conduce do to improve their teeth, and so they're going to be able to up sell them to additional services. So this is what a value ladder is very important concept for you to understand. Remember, we're getting somebody in the door at a very low cost, even potentially losing money and then being able to make that up on the back end by being able to up sell them different products and services so that the value of that customer progressively increases. So that's gonna be here for the value letter and we'll see on the next one 6. 5 Stages of Market Sophistication: the five stages of market sophistication in this video, we're gonna cover what exactly these stages are. How important are they to your overall messaging for your target audience? And really, how you can differentiate yourself between your competition as far as being able to create a unique mechanism and also understanding that your prospects are going to be at different stages and depending on where they're at at each stage, your marketing material, your business development strategy is going to change, right? So let's go right ahead and go through each one of these stages here. So the five stages of market sophistication is a term that was used to describe the level of awareness of your marketplace. Now this is a term that was first coined by Eugene Schwartz in his groundbreaking book, Breakthrough Advertising. So let's take a look at this overview here of the five stages. So first stage here is where your prospect knows your product. They already have been pitched and seeing all these different marketing materials, and they're just like, Hey, I know what the deal is. Just tell me what the prices Stage Number two is where their product aware the prospect knows what you sell, but they're not sure if it's right for them. So Number three. Their solution aware. So your prospect knows the results that here she wants, but they're not sure whether or not your product provides it. Number four Problema, where your prospects senses that they have a problem, but they don't know that there's a solution out there. Number five. They're completely unaware they have no knowledge of the product or service. So this is like a brand new app, a brand new software that is being introduced into the marketplace. They don't even know that it exists. And they don't even know that it's going to be something that they should purchase because they don't even know what the problem is even there, right? So let's walk through these in a lot more detail and in depth here in the next slide. So the number five states here, which is the completely unaware brand new item, right the marketplace has not seen this. And when there's a brand new market that comes up, you can really think about yourself as being a pioneer, so your customers have never seen a product or service like yours before you. Product is brand new is exciting, and you really don't have any competition now, since they don't know anything about your product, your service, it's completely brand new. You can pretty much say anything to your market and attract them to your product or service . Now here's a good example of like the weight loss in the stream when they were first starting out and they were providing supplements. So our supplements help you lose weight by now. Right? Very, very broad. It's not getting into any kind of specifics, but you're just really hitting them with the pain points of losing weight in that your supplement can help them lose that weight. Number four here So their product aware at this stage you're no longer alone in the marketplace. There's other companies that have picked up on your success. There's other players coming in, and now you're competing for the same market. Now, with this particular marketing angle, since you already have some players coming into the market, you need to be able to extend your clean pastor. Competitors claim the show, then why they should choose you over them, right? So here's a good example. Are supplement helps you lose £10 in a week. Right? As you notice that the completely underwear marketplace, you could just say, Hey, I have a supplement that helps you lose weight by now, right the next stage. We got to go a little bit further because it's already players coming into the market. So we got to say our supplement helps you lose £10 in a week, Right? We have something different that allows us to separate ourselves from our competition. So let's go to Stage three now. This is where their solution aware Now the market is now saturated with companies at the same level, with similar products just like yours. At this level, your target market has been bombarded with claims saying that they can do this, they can do that. And so now there's some skepticism there. So a good marketing angle for this is to counter that skepticism that exists in the market and add some credibility to your claims. Now you must create at this stage a unique mechanism to differentiate your product or service from the rest. Skepticism comes from uncertainty, so that mechanism there you create must illustrate the reason why your product is better than the rest. Let's take a look at an example here of how we can use a unique mechanism to really set us apart from a competition. Are unique. Supplement formula includes fat bursting ingredients, which help you lose £10 in a week, naturally, without starving yourself. So in this particular example, the unique mechanism here is this unique formula that includes fat bursting ingredients. Notice how at each stage that it becomes a lot more competitive right where your prospects , your customer has seen all the different marketing material, all the different hooks, and they are tired of seeing the same with messaging. You really need to set yourself apart by including a unique way that your product is different. Just like I mentioned in one of the other videos. You can mention a five step Formula five step process you know, 2 to 3 step methodology that helps you lose weight without having to do X right. So let's go to Stage two. At this stage, they are problema where the market is saturated with players that are coming up with all sorts of unique mechanisms for their version of your products and To be honest, very few companies out there have actually a unique mechanism. Ah, lot of times, you know companies will develop a USP unique selling proposition unique value proposition, but they rarely have unique mechanism. So it's really important that you can develop a unique mechanism for your particular business so that your customers prospects can see you as a different player vs all the rest of the competition out there who is just saying the same things. Yeah, that may have a unique selling proposition, but they don't have a unique mechanism, which is what really sets you apart from the competition. Now, since you already have a unique mechanism that you've developed, you need to expand on that to make sure that you're beating the other mechanisms out there in the marketplace. So here's an example. Are unique supplement formula includes fat bursting ingredients which bind to dietary fats , preventing it from becoming absorbed into your bloodstream. This helps you lose £10 in a week, guaranteed or will give you your money back. Now you may have the same exact product, the same exact service that your competition has, but now you're presenting it to your prospects right to your customers in a very unique method, because you have that unique mechanism. But not only that. You're expanding on that unique mechanism, right? Because if you think about it in the marketplace, right, why is it that a lot of the products and services out there in the marketplace may not be the best quality, right? But they sell a lot of product, right? They sell a lot of services because they know how to market. They don't have a position that product or service, so that their prospects air customers get excited and want to make a purchase right. It's typically not the best product in the world that is actually selling the most. It's the product that has the best marketing message, the best kind of positioning right in the marketplace. So really, keep that in mind when you're developing your marketing messages when you're developing your business development strategy that if there's already a ton of players in the marketplace, do you not only have to develop your unique mechanism, but expand on that a little bit so that you can really separate? Differentiate yourself in the marketplace. Now let's take a look at the most aware stage. This is the final stage of the market sophistication. Your market is fully saturated with different versions of your products. Your service. The buyers are extremely sophisticated to all the different marketing messages that are out there and Onley respond. So a certain level of marketing now, at this particular stage, your marketing angle needs to be no longer around your product, your service. It needs to be more on the experience that relatability the emotions that your customers going to feel when they're using it. So ask yourself this. How did your product or service make your customer feel? Sometimes you don't even have to state the product or the service, because at this level it's all about the experience or the feeling that the prospect will go through at the have with the actual product or service itself. So very few companies do Level five marketing very well. It's typically the big players now. A good example of this is where your marketing material starts with. Just imagine how you would feel when X. A good example of this is like American Express, the credit cards, Coca Cola. They don't even mention coca cola in the actual commercials or messaging. It just talks about how they can have this great experience. Imagine how they would feel they're out there on the beach and they're having this great experience. But the marketing messages, not talking about the product itself or the service. It's talking about the experience that the actual customer will have once they're actually using it. Right? So these are the five stages of market sophistication. Ah, highly recommend that you are able to study these and understand where your particular customer is in this particular market sophistication framework because it's going to really help you position yourself properly and position yourself against the competition so that you could be seen as a unique difference maker, right vs all the rest of your competition. So that's going to be here for this video, and we'll see you on the next one 7. Finding Your Ideal Customer: in this video, we're gonna talk about how to develop your customer avatar. So we're gonna talk about exactly how you can pinpoint the different challenges, the different interests, the different things that your ideal prospect your ideal customer is interested in. So we can really pinpoint exactly who they are, the different things that they enjoy, the different pain points that they have. So our messaging strategy cannot be centered around targeting those specific areas. So let's go right ahead and jump into this year. So when we're defining our ideal customer, we have to do some research as faras the market. Who is this individual where they spend their time at? What do they do specifically? Where do they get their news? They read Fortune magazine. Do they read Entrepreneur magazine? Do they read C I o. Do they read the Wall Street Journal? All of these different things we need to research and find out, and one of the great places to go and actually do customer research is by going to the Facebook audience insights where you can really look at the different likes the different interest of your target individual. But there's also a ton of other resource is that you can use Teoh dig up information about your ideal prospects. So the kind of questions as I mentioned that we really want to find out is, what do they do? Where do they read their news from? How much money do they make of what aspects of their life or personality affect how you market your product to them? What are their biggest goals of biggest values? What is their family and relationship status? Are they married? Divorced? Single? Do they have Children? If they have Children, how many does anything about the relationship have a bearing and how they might use your product or fit within their particular work week? So it's really important for you to go and utilize all the different tools that are available as faras Facebook audience insights. There's Reddit. There's Quorra. There's really simply Google right where you can go out and find out information about your ideal prospect and one of my most favorite places is going to read it, because reddit you confined different things that a lot of people will not share in the public arena. More after than not right, you're going to see a lot of behind the scenes stuff, and that really gives you an inside look of the problems, the challenges, the different things that people are going through that you can actually understand better . So you can use that to build your customer avatar. Now, I'm gonna provide a sheet for you here that you can use to build up your particular customer avatar. But it's really important for you to understand who exactly, you're targeting. So, for example, if I were to be targeting a chief information officer, right, they want to make sure that their data is secure. They want to make sure that their security managers have the right software in place, the right penetration, testing, going on the right things in place so that their organizations data is protected and secure by any means necessary. So then I would go out and research. Okay. What are the common areas of weakness or pain points that a C I O may be facing right? Intruders, email, spam, data protection. All these different things are what are going to be important to that. C i O. So it's really important that you spend some time to really research pinpoint really fine tune who exactly you're going after so that you can customize your marketing messages, your business development strategy and then yourselves strategy and process right to make sure that you're going after these individuals and that you're able to hit on all the different pain points. And you're able to make it very simple for them to say yes to you because you understand their pain points. You understand what's important to them, right? All these different things or but really matter because at the end of the day, ah, prospect has problems. Challenges, right. There's opportunities there that they may have. And it's up to you to fully understand those right going into sales calls, right? You wanna have kind of an ideas? Faras The different pain points, the different challenges they may have. But every particular individual may have different challenges at different times. So you want to get kind of a better understanding of what those challenges those pain points are right. And then on those sales calls, when you're on their yourselves guys condemn it deeper right and really figure out. Find out what it's really important to them. So that's gonna be here for this video and we'll see you on the next one. Thanks 8. Digital Marketing KPI's: in this video, we're going to cover the digital marketing KP eyes now the KP eyes. These are key performance indicators that essentially give us an understanding of how well our campaign is running. So let's take a look at what a k p I is right. This is a key performance indicator, and what this is here is a measurable value that demonstrates how effectively accompanies achieving key business objectives. Now for us. Since we're focusing in on paid ads, this is where we're going to see various KP I metrics. So let's go ahead and look at the 1st 1 here. So c p a cost per lead or cost per action or acquisition. Okay. And what this essentially means is how much they cost us to generate a new lead or a new opportunity. And then the formula for this is at spend divided by total lead. So here's an example. If we spend $100 we get 10 leads, that equals to $10 her lead. So $10 per lead is going to be our cost per acquisition costs for lead, right, $10. So for every lead that we get in, we know that is costing us $10 because we spent 100 we got 10 leads. Very straightforward. And so then we have the cost per click CPC, and this is exactly how it sounds, how much money is spent to get somebody to click on her ad, right? And to work out this formula. It's ad spend divided by number of clicks. So let's say we spend $100 we get 100 clicks. That's $100 divided by 100 which equals $1 per click. So for every $100 were spending, we are getting 100 clicks, and each click cost us $1 very straightforward as well, and a very easy for us to understand and then ctr click through rate. And so this refers to the percentage of people who actually click on the add. So an example of this is, let's say that we run an ad and it reached 100 people, and then 10 of those actually clicked on it. Then we wouldn't have a CTR or click through rate of 10%. So here's the formula. Number of clicks divided by number of impressions. Here's another example, We can take a look at 1000 people, see an ad and then 100 people actually click on the add. So that's 1000 divided by 100 right, because 1000 is the amount of impressions, and then the 100 are the amount of people that actually click on the add. So that's 10% collector rate. And then we have return on ad spin So R. O. A s. And so this is essentially how much we've made versus how much we've spent on ads. And then the formula for this is revenue from ads divided by ad spent. And so let's take a look at the example here. So we spend $2000 we make $10,000. The return on ad spend is 500% because that's $10,000 divided by 2000 which equals five. So either 5 to 1 or 500%. That's gonna be our return on ad spin, and then we have C R. The conversion rates and the conversion rate refers to the percentage of people who convert from prospects and toe actual customers or leads. And let's look at the formula here, So we have the number of conversions divided by the number of clicks. So we went through the click through rate right previously. And now we want to see out of how many people that actually clicked. How maney those actually bought or, you know, filled out their information or took our desired action. Okay, until we have 250 people who either by a product or fill out their information and then divided by 1000 people who actually clicked on the ad. And so our conversion rate is 25% because 1000 people clicked, 250 people actually converted. And so that's 25%. And then we have CPM cost per mile. And what this essentially means here is how much you've paid for 1000 people to see your ad . And the formula for CPM is at spend divided by impressions times 1000. So let's look at an example here. So we spend $100 on an ad and 5000 people see it. Okay, so our CPM is $20 So that means that we spent $20 for every 1000 people that salir ad right , that's our CPM. So every time 1000 people are seeing or add right the impressions, it's costing us $20. And so that's the CPM cost per mile. And then we have ultimately here the return on investment. This is the most important here because all the other KP eyes is faras a convergent rate CPM CPI C C p A. All that comes into play in our final return on investment. Right? So this is where we're measuring the total amount of return versus our initial investment. And so the R A Y formula is total revenue minus costs divided by cost. So let's say that we spend $100 on ads and then we get $500 in sales. So let's look at the breakdown here. $500 in sales minus $100 on that spend divided by $100 equals four. So are our Why is $4 for every $1 spent? So 400% because we spent $100 on ads and we made $500 on sales. So these KP eyes here are very important for you to understand in the digital marketing space are why is typically going to be like I mentioned the ultimate number that you're going to be looking at. But when you're running your campaigns, you want to make sure you're looking at the cost per lead cost per click. Click through rates so that you can better optimize your campaigns and find out whether or not you need to adjust or modify your ads or adjuster Modify your landing page or any other part of your funnel. So that's gonna be here for the digital marketing KP eyes and we'll see on the next one. 9. Business Manager Walkthrough: in this video, we're going to go over the Facebook business manager, so this is going to be the very first thing that you do when you sign up to run ads on Facebook. If you don't have a business manager yet, you want to go to business that facebook dot com And this is essentially like your hub, your main hub, where you're going to have the different ad accounts, your different pages. You're going to control the different people that are involved on your team. Or if you're working with outsourcers or a white label agency, this is where you're going to be able to control all of that information. And so let's say that you want to give access to one of your outsourcing teams or, let's say, a virtual assistant are even a white label agency. You're going to go into each specific at account and be able to give them access to individual pages and be able to give them specific permissions because sometimes you may only want them to be like an advertiser where they can just create the ads and so they wouldn't have the adamant access that would allow them to take more control of the page of the actual ad account and be able to even deletes and do some crazy stuff in there. So that's why you want to be able to limit their rose so that they're not, For whatever reason, trying to go in there and delete pages cause of havoc on your ad accounts, you want them just to be doing the advertising. So let's go down here, and you're going to have each individual at account for each client, depending on how you're working with your client. More often than not, you're going to be running ads off of their at account. So then you need to get access to their particular at account and page, and this is where you would be able to go in there and request access. And we'll go through all that and a lot more detail over the shoulder. But I just want to give you an overview here of how you're going to be using the business manager. It's your main hub. Like I mentioned. You can request in a sign. Permissions. Get access to different ad accounts, different pages from your clients. Now, once you create your business manager. Then you're going to have an area just like this here, where you're going to be able to see all your difference at accounts and you're different pages and be able to come in here and access any one of those pages. Any one of those ad accounts add permissions. This is the other side. After you actually sign up. This is a sample at account, and I want to walk you through the different areas of the business manager. So if we go up here, we see we have the ads Manager. This is where we're creating the ads, the business settings. This is where we have all of our business information access to different at accounts, different pages, permission, access with different individuals. Here is the audiences for creating the specific and custom audiences with retargeting custom audiences, all that great stuff and then the events manager. This is where we're keeping track of the pixel information, creating different events that we want to be able to see triggers for right. So, for example, for running ads for leads and for running ads for sales. This is where we want to create specific events to track those individuals that actually go to the check out page and actually check out or actually submit their information so we can keep track of that data and then the different images and videos. This is pretty self explanatory on then here is the actual building section. And so let's go over here to the business settings. And this is where we're going to have all of the information as faras, the different pages, the different partners, ad accounts, different people that were giving access to. So if we go to the partners here, this is where we would set up, like on different white label agencies, different individuals, and then obviously appear that people all the individuals that have access to certain assets, all the different pages that we have access to weaken, add new pages here, requests, access, create a new page. Oftentimes, you're going to be requesting access to a specific page for your client. And for whatever reason, if they don't have a page, you can create a new one and then the ad account here. This is where we want to add our clients at accounting here because for the most part, you want to be running your ads off of their at account because if there is any kind of charge back issues, any problems with then wanting to cancel any problems with billing things, that nature, I just don't like to deal with that. And it's a lot more headache if you're going to run ads from your own at account and take that payment up front from your client for their ad spent. Because there's a lot more complexity, a lot more moving pieces. And at the end of the day, if they want to do a charge back Konya, they're going to be able to get access to all of that money right back in. Even the ad spend that didn't even go to you. It went to Facebook, so there's a lot of different complexities with running your ads through the ad account. My recommendation is you run the ads through their particular ad account, and then they have their own building card. Write their own building information. They're so that you can run the ads through their own at account with their billing information and then the business asset groups. If you wanna have specific groups for the assets, the apse. Pretty self explanatory. Want to connect any kind of instagram accounts line of business I haven't really ever mess with this year on. Then the different data sources for the pixels offline events, custom conversions, shared audiences. If you want to connect different audiences between different ad accounts, brand safety with adding different domains and then registrations, I wouldn't worry about that. And then let's go down here to payments. And so this is where you would set up your payment method here and then the security center . This is where you're going to have different security for your account. Their requests. This is where you would see any kind of pending invitations you've sent out to received for you to be able to gain access to on then the notifications here, any kind of notifications that you want to get access to, marketing updates, business permissions. They're going to show up right here at this bell, up here at the top and then the business info Here. This is where you're going to see your business manager. I d. And essentially everything that has to do with your business. You want to make sure that you fill this out as much as possible so that you can get verified on that. You're able to provide Facebook with the most accurate data right for your business. Now, if we go over here, we can expand the menu. And if you want to take a look at some of the ads that, for whatever reason did not comply with the Facebook policy, you can take a look at those there. We went over the different areas as far as the building business settings, the events, thescore locations for people that are actually visiting physical locations. Everything down here, we're going to go over in another video. This is part of the business manager area. However, the adds manager, the audiences. All of this is going to be covered in another video. This is just for the business manager area. So if you want to look at the ad account settings, including the payment information notifications for the specific ad accounts, you can go ahead and take a look at that. If you want to go down here and look at some analytics, some reporting some metrics, you can get very, very granular here with the data. Facebook is constantly changing this and updating this soap. They're always looking to enhance the platform and make it easier, Better for the advertiser. So that's going to be here for the business manager area, and we'll see you on the next one. 10. Ads Manager Walkthrough: All right, so in this video, we're going to go over the ads manager. So this is where we're going to be creating all of our different ads. Where we're going to be creating are different campaigns and ads set targeting and budget so you can see right here everything starts with the campaigns. We're we're creating our specific objectives. You know, let's say that we want to create a campaign on a dental implants, and then we want to have a separate campaign for Invisalign. And so we want to make sure that we're keeping those separate because those are two different types of offers and they're going to have different targeting. They're going to have different ad creatives, So we want to make sure that we're keeping those separate. So whatever type of offer that you have, you want to make sure that each individual one has its own campaign. So for the dental implants that's going to be appear for the campaign and then for the ad set where we're going to set our targeting for ah specific area mile radius. If we want a target by age by different interests, right, we can get very specific in that area. And with most local business campaigns, the biggest thing that you want to do is leave it open for the most part, as far as the targeting, I'm not adding too many interests or really any interest at all, because you want to let Facebook gather as much data as possible. Okay, and we'll get into a little bit more detail about why that's important, how that works. Because Facebook has a very intelligent AI, and what they do is they're able to go out there and find the right people for you. And then once you're able to collect data on that pig, so go go out and find people that are similar to the ones that are interacting that are actually engaging and submitting their information for you. Right? So we'll talk about that in more detail in that section. And so then we have the actual adds over here. This is where we're setting up the creatives where we have the different images, different text copy. If you want to have a video ad, if we wanna have a single image, canvas, whatever that maybe we can set that up here. And so now that you've seen is at a very high level. Let's go to creates. And I want to show you how we would create a new campaign. So let's go here. And then, as you see up here, the top. You can see this in a more vertical type of hierarchy where we have the campaign up here at the top, right? The objective. Then we have the ad account that it's connected to. And then we have the ad set here where we're doing the different targeting audiences. The placements, right, the budget, the schedule and then the actual ad creative here. If we have a video, if we have a single image, if we have a gift whatever that maybe this is where we're setting up the creatives. Okay, so this is where we're going to be setting up our specific marketing objective. And when you look at these particular areas here, there's only going to be a certain number of ones that we're going to be working with that make the most sense for what we're trying to accomplish here. The brand awareness is pretty much just that, giving people more exposure to your brand reach here this is pretty much where we want to reach as many people as possible. We're not going to be using these to hear. Our main focus is going to be on the consideration and the conversion over here. So the 1st 1 here is the traffic. This is where we want to get people to go, visit our website and visit a certain page. And so this actually right here is going to be the best for as faras branding, because what we want to do is you want to get people familiar with that particular brand. So if they don't know who X y Z accounting is or X y z plumbing or X Y Z dentistry, right then we want to get them to interact with the brand so that they can become familiar and then be able to build a brand awareness so that we can retarget them with an actual offer next time. So, for example, with traffic which you can do is let's say you have some sort of guide or information or valuable piece of contents that you could be showing people so that they can become aware familiar with your brand, and then you can create an audience of people that's interacted with the brand that visited the website and show them an actual call to action offer that gets them to submit their information because they've already seeing a brand before they have maybe interacted with a piece of content. And so then it's easier for them to fill out information and become a lead versus them, seeing you just for the first time. And then we have engagement here. This is for when we're finding people to literally engage with our ad. So we want to get the most people that are going to be the highest likely to want to like the ad. Want to comment, want to share those that are very social right and will be the most engaged type of individuals. There's a lot of people out there that need to see an ad multiple times, or maybe engage with the natural that they can become familiar so that they can feel more secure and more trust to actually become a lead and submit their information. And when you're able to get the engagement right, the likes the shares, the comments. Facebook is getting a signal that is letting them know that Hey, this particular adhere is very popular. It's very engaging. It's providing a great user experience. So let me go ahead and show this. Add two more people, right, similar individuals that would be also interested on this particular ad. So it's very good for the Facebook algorithm when you're getting people to engage on your ad so that Facebook and show you add to as many people as possible. And then we have the APP installs here, and this is not something that we're going to be focused on in this particular course. This is for software as a service type, companies that have some particular software or some particular app that they want you to download or install on. Then we have the video views here. This is where we're getting people to watch a specific video, pretty self explanatory. But it's really good for warming up cold audiences that haven't ever seen the brand never engaged with them. And so when somebody has seen a percentage of the video, you can then create retargeting audiences to target those specific individuals who have watched a certain percentage of the video. So, let's say for example, you have a audience of people who have watched the video 50 75% right. Those are prime audiences to retarget because they have watched the video at least 50%. And so that means that they are the most hot prospects versus other people who may have just watched the video for 10%. 20% right? So you're able to create highly engaged audiences that have watched a video a certain percentage and be able to re target them with different offers with different ads because they've already engaged and seeing your brand previously in that video, and then we have the lead generation. Now this is going to be for if you don't wanna have a landing page. If you want to simply have people click on your ad and then go to a specific Lee generation form within Facebook, you can set that up very quickly and very easily. And so what it ultimately does is it keeps people on the Facebook platform because if you're using a landing page, people are clicking on the ad and then from the ad, they're going to your websites or your landing page to be able to submit their information , and with the lead generation form, you keep them on the platform, and they're able to submit their information through the Facebook Lee generation form Now. One thing to keep in mind is that this can lead to oftentimes low quality leads. So you have to make sure that you're putting in questions that were able to filter out individuals that are just going to be tire kickers, right? And so what you can do is you can set a parameter within the lead generation form, and we'll go through that in detail That allows you to get more qualified leads because they have to take an extra step. So the lead generation ads are great, because once you have their email address, then you can continue to market to them via email marketing rain so extremely powerful here . Just make sure that you're doing as much as you can to qualify these individuals. So you're getting the highest quality leads there, and then the messages down here. This is where you're going to be sitting up specific ads that lead to a messenger bought more than likely because if you're getting people to interact with your Facebook page right messenger that you're most likely going to have a specific baht that is talking to that specific individual and asking questions. So, for example, with the real estate that's a great area, great niche to be able to have people interact with the messenger bomb because you can ask them several questions. Ask them about their income, their credit score asking about their location as far as what type of property they're looking for in what area. And then it could be very interactive for the user. And so this is another great way here, too. Interact with the audience because you get them to interact with you through the Facebook messenger. However, after you get them through to your Facebook messenger, you're going to have a lot of limitations with being able to continue to market to them. Let's say that they, for whatever reason, don't take the offer, or they may have taken the offer and then you want to send follow up messages. There's certain rules and guidelines that you have to follow, and so I would rather get somebody's email address because then you can put him into an email. Siri's where automatically they're getting emails every other day or within a Siri's. And then it's building trust and credibility and authority that way because ultimately, if they're unsatisfied with the email experience, all they got to do is unsubscribe, right. And with the messenger bots, you have a lot of limitations with how many messages you can send when you can reach out to them. Ultimately, the message is here with the messenger bots does work well, however, it all comes down to the right niche. And so then we have over here the conversions. This is where we're getting people to click on our ad and actually make a sale, make a conversion as faras a lead, or to sign up to our webinar or whatever that may be here. Our ultimate intention here is to get a conversion right, and however we want to measure that, whether it be somebody signs up for email list, somebody download something, somebody buys a product, and more often than not, what you'll notice here is you see the different stages, right? The very 1st 1 here being the awareness, the consideration and then the conversion. And so they're here for a reason, right? because oftentimes you're not going to be starting out with conversions. You want to get traffic, you want to get engagement. You want to get video views so that you can gather information right, gather data and then be able to have enough information on your pick so so that you can actually run conversions right now. The difference here is that let's see if you have a current customer list for, let's say, a dental practice or whatever type of business, right. And they have a customer list. Well, you can upload that to Facebook, create your own audience. And since those individuals already are familiar right with that brand with that business, then you can go straight away and run conversions because you don't need to warm up the audience, right. So understand that the conversions is something that we want to run after we've collected enough data. We've given Facebook a lot of information so that they can go out and find the right type of individuals that they know would convert the most likely. And then you can create several audiences from the conversions here as well, so very, very powerful. Once you get to the conversions here because you can just keep on creating very broad audiences, and Facebook will go out and find you the right type of individuals that are the most likely to convert so very, very powerful. We're not going to be focusing with the catalog sales or store traffic, so that's going to be here for the ads manager. This is where you're going to be able to create your objective, right? Whatever that may be. And so, more often than not, you're going to be starting here in the consideration stage. So that's gonna be here for this one, and we'll see you on the next. 11. Facebook Pixel Setup & Walkthrough: in this video, we're going to go over how to set up the Facebook pixel. So the Facebook pics So is the actual code that you're going to put on your website or landing page on. Most likely, you're going to have it on the website itself because you want to track all the visitors and then also on specific landing pages so that you contract people who have visited the landing page and haven't taken an action right and then also have it on the thank you page or the check out page, because then you'll be able to have information on those who actually have checked out and those who haven't. And then you can create custom audiences based on those who have landed on the landing page and haven't taken the action. Right? So the place that you're going to go to set up the pick so is going to go over here and you're going to go to events manager, okay. And that's going to take you right here. And then let's go ahead and set this up, set up the pixel. And so the easiest way for us to set this up is to go to manually add pick so kowtow website. So let's go ahead and copy this here and let's go to our landing page and let's go ahead and install this at the very top. So what we want to do is you want to go over here and we want to get the HTML code. Okay, Right there, Boehm. Okay, great. And let's go to save and then we should be good to go. It's going to save work and then let's go to preview and let's see, here we have the pixel right here. Fantastic. We're good to go. And so now we have the pixel set up. The pixel, as I mentioned, is the tool that we're going to use to track all of the data, all of the interactions, just like the Google attack manager where we're tracking the conversions. This is what is going to allow us to create the retargeting audiences. The custom audiences be able to hit people that have landed on certain pages but having you know, taken action, taken an offer. So this is very, very important here. We have set up on our entire website, right, And on the specific pages that we want to track. So, for example, if somebody is landing on the landing page and they check out and they're on the thank you page, we want to make sure that we tracked that lead, right? And so the pixel will allow us to set all that up. Now, the other place that we want to add, this code here is on the thank you page. So we're right here on the thank you page. Let's go ahead and add it right here as well. Custom html up here. Great. All right, so now we have it on the thank you page as well. So let's go back and let's now add in the custom event so you can do this one of two ways. So you can literally just set up your you are Ellen here. Or you can manually add the event. Okay, that's where you, you know, take one of these right here, and you manually set that up on your particular page. Okay? And so let's go ahead and add this manually here. So what we want to do is we want to make sure that we have a lead here, so let's go to I think it's the professional services. Let's go to lead. Go down here and so we can put in here a conversion value. Let's say that it's worth $5 for every lead that we get in there. Okay, so let's go ahead and copy this until let's go back right here. And let's go to the thank you page and let's go right here to add the particular lead conversion right for the pixel. And so literally just paste this right there. We're good to go. That's actually move this down. We're good right there is going to save, save work and let's go ahead and preview. And if we go up here and we drop this down, we can see that we have the lead right here. And here is the value. Remember, we could put the value to whatever we want, depending on how much that lead is worth. So we have this all set up now, so we're good to go. So then when somebody lands on the landing page right here, right, it's going to trigger the pixel as a view up site. And then when somebody lands on the thank you page here, right which means that they actually filled out their information and they became a lead. That means that they have, you know, submitted their information and has been recorded by the pixel. So now this could be a whole separate audience, right? Because what we can do is create a specific audience, right? Based on those who haven't visited this thank you, page, because that means that they are, you know, not an actual lead and haven't taken the action. Now, if we go back over here and we go to the different events, you can look at the different event types here. It's very straightforward. It's move this up here, depending on what you're doing right. However, for the most part, we're going to be working with businesses in the local space. So the lead should be the one that you're working with if you're selling any kind of product than you would go right here or go back up here and you would go to e commerce in retail and you can break it down even further. So, for example, let's say that you had an e commerce store that you were working with. You can break down each stages, right? So let's say you had a particular page where they would add to cart, and then they had another page where they initiate check out, and then another action where they add payment information, right, And then right here, where they actually purchase. So this would be the actual the end of the check out page, right where they actually submitted their credit card information and they've made the purchase, right? So you contract all of these actions and be able to create specific audiences based on the actions that these individuals have taken, right? If they've added to cart and they haven't checked out well, we can go ahead and create a custom audience to be able to re target these individuals and let them know that Hey, we notice that you were looking at exercising product and that you added it to cart. However, you forgot the check out. Here's an extra coupon for, you know, 10% off or whatever. That may be right. For the most part here, we're going to be focused in on professional services here, where we're just going to be focusing on the leads here. Okay, so we're done here So that's really all we need to do with the Facebook picks up, Okay? But it's very important that you understand that the pixel is going to be where we're able to create all of our various audiences, where it's going to collect all of our data. Cost per lead cost for action, right? All of that. So very, very important that you have a fundamental understanding of how this pixel works, right? We have gone over here. We set it up on the home page, right? And then the thank you page is allowing us to track those leads. So that's gonna be here for the Facebook pixel, and we'll see on the next one. 12. Facebook Ads Competitive Analysis: a Juan here. And in this video, I'm going to share with you a new Facebook updates that allows you to look at your competitors ads. Now, just to kind of give you an idea here. The previous version of this update was where we could see the ads here on the Facebook page of the actual brand or the business here. We had a section here where had info on ads and ah, lot of people in different marketing groups that I'm involved in. We're kind of, you know, saying that it was gonna be a bummer and that it sucks that they're no longer available, but it's actually still available to look at your competitors ads. You just got to go to a different place, and I want to show you where you can go to get those as they are. So gonna pull up of your competitors so you can look at their copy, use them as references and you won't be able to use ideas. The new area that you want to go to when you're looking at your competitors ads is down here and you're going to go to the page. Transparency. This is a new area that was just added there. I believe just recently when they took away the info on ads. You gotta understand that Facebook is constantly upgrading updating the platform. So you may find things that where they're available a day ago, 23 days ago, we could go, and now they're gone, or they're in a different place. So is this part of the game of Facebook? Right? You've gotta roll with the punches. You gotta involve with the time. So let's go over here. Seymour, we go to the ads right here, view in the ad library so automatically it's going to take us to the click funnels ads here and so we can go down here and look at the active. Adds inactive. Mads, this is a powerful tool here. Really? Look at kind of what adds that these guys were running here as faras click funnels so we can use them for ideas. But the info on ads section is still available. Is this essentially moved to a different place. So I just wanted to create this quick video in here to give you an update that you know what thean phone ads just moved, but it's still available for you to take a look at. I mean, this is something where you can come in here and really type in any type of brand or business and pull up their ads. The mingle back over here. The easiest way is this Simply coming here to the actual Facebook business page right fan page and then literally go down here to pay transparency. Seymour. And you're good to go. And so that's going to be good for any particular Facebook page. That's gonna be the new strategy for you doing your research toe. Look at your competitors ads and use them as references and his guide. So that's it for this video here, and we'll see you guys in the next one makes. 13. Facebook Ads Policy Walkthrough: in this video. We're going to talk about the Facebook advertising policy. Now, it's very important for you to come in here and take a look at this so you know what exactly to do. So your ads don't get shut down to your attic candids get shut down and you're following the actual rules with Facebook. What they're trying to do is they're trying to make it so that people are promoting different products and services, but they're doing in a very indirect way. So we're not calling out very specific type of individual like females between the ages of X, y and Z, right? We want to leave it as open as possible and provide the best possible experience for the user here on Facebook so that we're not attacking anybody. We're not making any kind of bold claims, right, And it's very nice and simple for that user to go and actually click on your ad and, you know, engage or take whatever offer we have. I make sure you follow this. Here we have the ad review process, what they talk about as faras the ad in the landing page on the steps to take If it's disapproved. The different content that is prohibited. Any type of discriminatory practices, tobacco and kind of drug related products, right? Unsafe supplements don't content making sure that we're not using any of thes and then the restricted content here dating state lotteries. All of this type of stuff here that we want to make sure that we are not using in our ads and then for the video ads, the type of content weaken, including those the targeting, the positioning, right, the relevance, the accuracy related landing pages. And really just understand that we cannot be calling people out Very precisely. Ah, lot of the copy that you want to be using in the Facebook ads is very indirect. We don't like I mentioned. Want to be talking to very precise people, and we don't want to be making income claims. So it's very important that you come in here and look through this. So you understand what is expected of you when you're creating ads now with the Google platform there a little bit more open and they're not as stringent where if they haven't add that you create and it doesn't go against their policy, they're going to let you know or just pretty much not running, and they're not going to do anything major with Facebook. It's important that you do this year and go through this and understand what you can and cannot do, because for whatever reason, they will shut down your ads. They will suspend your ad account, and it can take weeks and months before you get that back. Right, so very important here that you go through this and you understand what is expected of you , which you can cannot do so that you'll have successful ads and you won't have any risk of getting shut down. I believe a link to this page so you can review for yourself and we'll see you on the next one. 14. Traffic Campaign Ad Setup: in this video, we're going to go over how to create an ad from a disease. So we're going to set up our campaign here, and the first type of campaign that we're going to run is the traffic. And the traffic campaign is typically what we're going to be starting off with when we're running ads for our clients to a specific landing page to take a specific offer. It's going to be between the traffic here and the conversions, and I'm going to walk through in another video how to set up a very specialized conversion campaign right out of the gate, because the conversion campaigns here are typically not going to be ran initially because, as you can see here, we have the different stages of awareness, consideration conversion. This is more for, like, large brands that just want to create that awareness, right. We want people to actually taken action and fill out their information, so we're going to be focused in on the consideration and conversion stages right and a conversion campaign. We can I use this to start right away as well, but there's a different strategy for that. So for this one here we're going to set up a traffic campaign when we're starting out with the traffic campaign here and we're getting the clicks. This is a great way for us to look at the data that we're getting back. And you don't want to touch this for at least three days. Okay, 72 hours and what we're able to see from the data that we receive is that okay? What is the cost per click and what is the cost per landing page of you? Because it for generating a ton of clicks. But then when they land on the landing page, they're not taking an action. Well, that's typically telling us that there's a problem with their landing page, right? And so we want to be able to make that more congruent and look at hey, is our ad, you know, actually saying the same thing that our landing pages right, because the ad may be getting the clicks. People are resonating with it. However, when they land on the landing page, they're not putting in their information and taking the offer. So there's a disconnect there. Okay, And then obviously vice versa. If we're not getting very many clicks to the ad, however, those that are actually clicking right the little amount of clicks that we're getting are actually converting on that landing page. Then that means that there's a problem with our Facebook at right. Are actual ad creative? So it's important to understand that in the very beginning, to look at those metrics after those 72 hours and then be able to continue to optimize. So let's go down here and this just create this particular campaign here. Dental implants. Okay, let's go to continue. And then we want to have our audience here. This is very simple for us to set up. Let's just put 25 to 60 okay? And then we'll put dental implants, and we have a whole entire section on the naming structure. This is just more to give you an overview of how to create an ad here. Okay, so we're running a traffic campaign, we're going down here, and then we want to set up our particular audience. So we want to get into about 25 to 60 both genders, air. And so what, we're going to update here is the location. And so what? I like to do is go to an actual business or whatever business that you're working with, right? Whatever. Clients. And you want to get their home address as far as their location. So then we can target a mile radius from their actual location. So let's go ahead and plug that in there. Okay, Great. And so then we can do 10 mile radius right from the actual location. You could do 15. You go higher. But for us, that's just go to a 10 mile radius. That should be just fine. And so now we're going to be targeting people 10 miles from their location, which is fantastic. Great. Here we have a bunch of other detail targeting weaken target demographics, interest behaviors for most local businesses. You want to leave this open here and let Facebook gather the data and optimize for us, right? Because once we start finding people that are clicking, engaging, interacting with the ad, then Facebook is going to go out and find a similar people that fit those characteristics. So let's go down here. We have this set up, and if you want to even name this and save this here Ah, that's a until in plant a 10 mile radius. Okay, just go ahead and save that right there and then we'll go ahead and go down here now and we want to optimize for link clicks. We can also optimize for landing page views pretty much the same. However, the link clicks what I found to be the best when first starting out. Because we want to get those clicks coming in. And then for the budget and schedule, we can leave it at 10 or $20 per day, depending on the budget that the client has. Obviously, the more that you can spend right away, the more data you're going to be able to gather. So let's just leave it at $20 per day there and here we have some different options where we can choose when we're getting charged by impression or actual click. Obviously, we want to just focus on the impressions here. We want to get the lowest cost of impression, and then we're not able to change any of this other stuff here. And I wouldn't worry about it because here, if we want to specialize, when are ads are being shown right? This is where we need to set it up. However, we need to have a lifetime budget. Okay, so let's say that you wanted to show the ads from 9 to 5. Only in that particular timeframe, right? You would need to select a lifetime budget. However, for most local businesses, especially for like a dentist, Ah, lot of these leads will come in at different times of the night because people will be on Facebook scrolling on their newsfeed and they'll see an offer, the scene ad and then they, you know, submit their information. And then that business conf all up with them the next day. So let's go to continue. Now that we've set this up, we have just a simple audience here, right, 10 mile radius for men and women, right? We have both of the genders here, and you can obviously test either one. But for this, we're just going to leave it at that. And then we're going to go to continue, and then we want to, let's say Lane this then told in plants. And then we can put the particular adding here, which is the implant image. Okay. And then make sure right here you select the right page that you're going to be setting up this ad on until we go right here. We want a single image or video, and then we want to add the media, Okay, at image. And then here is the implant. And then let's go ahead and add the implant there. Okay, Great. We have the implant. And then now what we want to do is actually write out the copy. So let's check this out on the desktop newsfeed. All right, so let's go ahead and write out our copy here. That's right. Everybody loves a great smile, and we specialize in great smiles. And then, for a limited time, we're offering 11th time visitors a dental implants for just 99. Okay, then we put that's a savings of $800. Okay? And then click to claim this special offer and smile with a little more confidence. Perfect. So this is the ad copy right here. People are going to be able to see this whips. Looks like there we go for just 99. Okay, great. That's an average of savings. Okay, 100. Okay. Great. And so now we want to go right here and have our headlines. And this is where we want to be, concluding here with our offer. So 99 dental implants offer, okay. And then leave it right there and then for the description right here for a limited time. Okay, great. So now we have this adhere set up. We have the ad copy. Here we have the 99 dental implant offer headline, and then the description right here is well, so everything is congrats. And just, for example, purposes. We're going to take a landing page here, cross bass pro cleaners, and I'm going to put that in here, and you should understand that. Obviously, this is not the right landing page here, but it's more just giving you an example of how this process works when you're creating your ad. You know, obviously you wanna have the unique landing page for this offer here, but this is just for an example. So we're going to put in the crawlspace cleaners there, okay? And so whenever somebody goes to and clicks on this ad, they're going to go to the crawlspace cleaners dot com. Right? And you obviously want to have that be a friendly girl. So whatever landing page you're using, making sure that it's all congregant and relevant as much as possible. And then if we look at the call to action here we have learned more or book. Now, either one of these will work. The learn more, obviously, is a little bit more indirect, right where you're just telling people to click on the add to learn more. The book now is a little bit more of a direct call to action where you're telling people Hey, sign up and book an appointment now, right? So let's go down here. Obviously, we wanna have the pixel set up and then we will be able to go to confirm here, and it should take up to 24 hours for the ads ago life. But that's pretty much it here, as far as what we're running and how we're setting up the ads. Just a simple walk through. Want to make sure we have the headline, the text, the image ing rank, and then be able to go to confirm here. And obviously you wanna have our picks, those in place. Let's say we had this page here for the dental implant. We want to make sure we have the right pick. So here and then also the right pixel event with the thank you page. So let's go. Thank you. Right here on this page. It should have a lead. So let's go down here. Just like it is right there. We want to make sure that this particular page here, right, it's going to have the lead conversion tracker. Okay? Because obviously when somebody's landing here to this particular page, it's telling us that this is a lead now. Okay, so that's how you're going to launch the clicks campaign, the traffics. This is going to be typically your very first type of campaign. 15. Setting Ad Budget + Scheduling: in this video, we're going to go over the ad budget and schedule. So one of the first things that you want to take a look at here is the optimization for ad delivery. Okay. And this gives us three different sections here that we can select. The 1st 1 here is talking about the impressions they're going to deliver the ad Tuas. Meaning people, That's possible, Aziz, many times as possible. Okay. And then the post engagement here is essentially what we're looking for because what this is going to do is it's going to deliver the ads to the right people to help get the most likes shares comments right on the post for the lowest cost. And that's exactly what we're looking for here, right? We're looking to set up a page post engagement to be able to build that social proof, that engagement with our ad. So then we can reuse that particular ad on a conversion campaign, right, and be able to have that built in social proof that engagement and be able to increase our amount of Leeds because once somebody has see an ad and they see that it has a ton of engagement likes comments, right shares. They're obviously going to be drawn to it and want to find out what it's all about. And so this is what we're looking to accomplish here. This is what we want to optimize for, right? We want to show it to as many people as possible so that we can get the most interaction through it, right? And then right here, cost control. This is if you have a very specific cost that you want to stay within. I wouldn't worry about this right here. I would focus more down here on the ad schedule and budget. And normally what you want to start off with is at least $10 per day. Okay? And what you can do is you can actually run your ads continuously, right? And not ever stop them and believe it or not, for the local space. If you're doing like dentists, if you're doing like anything that service based where it's not immediate, right then I would leave them continuously, right, because you'll find that a lot of people sometimes are scrolling through their phone at night or on the weekends and they seen at and then it really hits them and they want to, you know, learn more and they'll submit their information. So running the ads continuously isn't necessarily a bad thing. And I highly recommend it. Now if you have, like a local service business that is only in operation for certain hours of the day, right, 9 to 5, you can go ahead and set that up here specifically. So let's go down over here now to the show me more options. Now you're going to get charged per impression, right? This is not Google PBC. We're not getting charged by click. We're getting charged by each time somebody sees the at and then we have the ad scheduling here and the delivery type. So the delivery type I leave this as standard here. I wouldn't worry about this, which you can also do is have, like, a lifetime budget. But I wouldn't recommend that for what we're doing here in the local space and for the majority of the type of businesses. And we're going to be working with the daily budget is just fine and just running the ads continuously and understanding that you know what some businesses may only want to run ads during the day during certain hours, and we can set that up right here. Okay, so this is really all you need to know. Here is faras the budget and schedule. Typically, if you're running ads, you're just going to be starting out with that $10 per day, and then you can increase the budget 2025% right. However, in the very beginning, you want to launch the ads and not touch them for a few days, and we're going to go over more into the optimization, Another video. However, when you first start the ads just a quick tip. You don't want to be doing anything at all with it. You want to let Facebook do its thing and gather data, right? And then after three days, three or four days, you want to look at what are the metrics? What is the data coming back look like and then be able to optimize from there. Okay, so that's gonna be here for the budget and schedule, and we'll see on the next one 16. Clicks To Conversions Strategy: in this video, we're going to go over the conversion campaign now, this is something that you want to do. If you want to get immediate results for your client, if you have some specific offer that you want to get immediate results for I mean, this is going to be the best way for you to go about that. However, what you want to do first. And we walked through in another video, the pixel. So making sure that you have the pixel installed right, like we went through in the other video and making sure you have a custom conversion created just like we installed on the thank you page where it's telling us that when somebody lands on that page right, that means that their lead, because that's the only way they can get there. So make sure you have your pixel installed, and then you have your lead conversion, right? Custom conversion on the thank you page. So let's go over here to conversions and this is gonna be where we're optimizing for clicks , right? And then we're going to actual conversion. So when we're optimizing for a conversion, we have to understand that that could be a lot of different things. And for this particular instance, like I mentioned, to be able to get very quick results were going to be optimizing for conversions of clicks . And then we're going to switch the conversions from clicks to actual conversions for leads , right? So let's go down here. And let's just name this dental in plants. This is just going to be an example here. Make sure you're following along with the proper naming structure, and then let's go to continue and then we'll set up. Here are particular age. Let's just say 25 to 60. All right, so now that we're here, we want to make sure that were selecting the right conversion event that we installed on the landing page. Right? This is going to be the lead here. So whenever somebody's landing on this thank you Page, this is going to get triggered right here. We see there's a lead right there, So let's go ahead and move forward with this Now. What we want to do here is make sure that we're optimizing for the right type of conversion , and that's going to be the link clicks right here. Okay, because we want to get the most money cliques within a three day period or anywhere between 20 to 30 klicks, and then switch it to a optimization for conversions. OK, very important here. What we're looking to do is kind of hack this with Facebook, where we have a conversion campaign. However, we're not optimizing right out of the gate. Four conversions, right? We're optimizing after about three days or 20 to 30 clicks on time. So let's go to link links right there. Okay, great. Now notice this here. This is saying that the particular adhere is going to be optimized, not for the actual conversions. And that's precisely what we're doing here. We wanted to get optimized for the link clicks because then that is an actual optimization trigger. And then once we start getting some data on the link links, right, then we can turn that into the actual conversion. So very important to understand their that what we're doing here is we're letting Facebook optimized for the conversion of the link Click. And then once we get that data, then we switch that to a actual conversion. Okay? Because we wanna have data before we can turn on the actual conversions. We could just put a simple audience here for the dental offer. So let's just say or targeting people 25 to 60 Okay? And then let's grab this particular will this address right here and then we want to do a certain mile radius. So let's go to edit right here. Exit that and then boom. Right there. Okay, great. 25 to 60. That's gonna be good right there. Okay, great. And then we want to make sure we have the right edit placements here. So then going right here. This is where we want to set our budget you can do is lowest 10 but obviously recommended here is 20 s. So let's go ahead and run this continuously. If you want to run this, you know, between a certain time frame, you can do that here, but for this, we're just going to leave it as a daily budget right there. Uh, and so now we're going to go to continue here, and then we're going to set up our at now. I'm not going to create an ad here. I'm just giving you an overview of the clicks. Two conversions because after about three days and we get about 20 or 30 clicks, we then want to go into the specific ad set and then change the conversion from clicks to actual conversions. So get this set up here with the clicks. A conversion. I gather that data 20 or 30 clicks, and then after that, go back into the ad set and switch the conversions. Let's go to right here. Switch the conversions in your actual campaign, right to now be conversions for actual real conversions, Right? Like I've mentioned, this is a really nice little neat hack here where you can optimize for those clicks. First, get those clicks 20 or 30 with about three days and then come back in here to the outset level and switch this to an actual convergent right there and then boom, right then. Then Facebook's going to go find those individuals that are most likely to convert into a lead. Okay, so very, very powerful strategy here, And that's gonna be here for this one, and we'll see you on the next one 17. Conversion Campaign Ad Setup: in this video. We're going to go over the conversions campaign now for the most part, anytime they were doing a conversion campaign and we're not using the Clicks two conversions strategy were wanting to create a conversion campaign on Lee. When we have gathered data either through a traffic or engagement, I'm even video views and lead generation type of campaign. Because once we have created these types of audiences here right and created the custom audiences, lookalike audiences, all the different retargeting audiences, that's when we can create the conversion campaigns and actually allow Facebook to find those individuals that are going to be most likely converting right. However, it's going to be very difficult for us to find conversions, right? If Facebook doesn't have enough data and we're just creating a conversion to a cold audience, right. That's why it's important for this consideration face here, where we want to gather data on the pick so so we can create those custom audiences. And then we can use those custom audiences on the conversion campaign. So this one here lets just name this a dental implants offer. Okay, great. And what we're going to do here is we're gonna leave it for conversions. Okay? Okay. So let's go ahead here and adding a lookalike or a custom. Let's go with, uh see, here this is go with this one year. I know it's very low amount of audience size, but this is more just an example. And then we can actually, you know, go and create the ad, right. However, the biggest thing here that I want you to keep in mind I'm not going to go through the entire ad creation process because we've gone through that in other videos and you already know how to do that, right? And the most important thing here that I'm trying to get across Tia is that when we're running these campaigns for conversions, this is after right that we're gathering the pixel data from our Link Clicks campaign, and then we're creating those custom audiences and look like audiences and then driving them to a conversion campaign. Now, that's if we're not using the clicks two conversions, campaign strategy, right in the very beginning, right? Because we can easily optimize here for the clicks or the page views right. However, this is for after we've ran those ads and we've got that data one. Really make sure that you understand the difference there. Okay, this is after we've created those link click campaigns. We've created different, you know, custom audiences based off of Let's Say, we've ran lead generation campaigns. We've ran engagement ads and we've been able to create all those different audiences from people that did not taken action. They didn't submit their lead information, right. We want to create those custom audiences and then create a conversion campaign to input all of the audiences, right? So let's say right here I would have the custom audience or lookalike audience of everybody who landed on my landing page and didn't submit their information through the Links Clicks campaign. And then I can also target people that landed on the lead form right and then didn't submit their information. Right, so on conversions are fantastic for after we've gathered the data and then were able to get those into actual conversion campaigns. So that's gonna be here for this one, and we'll see you on the next one 18. Page Post Engagement Ad Setup: in this video, we're going to go over the engagement campaign now. This particular campaign here is gonna be great for social proof and easily building retargeting audiences. So what we're looking to do here is fine people that are going to be Lanqing commenting, sharing right, which builds up that social proof within our ad and creates that brand awareness because if people are, you know, sharing, if they're liking it, mostly if they're sharing it, that is essentially getting people recommendations and referrals to our particular brand or your client's brand. Obviously, if you're running the ads there for them now, there's three different types of campaign engagements that we can do here, which is the post engagement and the page likes and also the invents responses. But we're not going to be working with this year. We're just going to be working with the Post engagement, and Paige likes. So the post engagement. This is where, just like I mentioned, we can create those likes comments shares because Facebook is going to be showing this. Add to those who are most likely going to be actually clicking, actually commenting, liking and sharing in the first place until we can create custom audiences based on that. And then Paige likes as well. Page likes is something where we are getting people to just like our page. And it's very good for warming up a cold audience because if somebody is liking our page, then they have seen our brand. They are familiar with it, and they have, you know, actually clicked on the like button to like the page. So they already are familiar with this, right? And so once we have people that have liked our Facebook page, we can then create custom audiences from those individuals. So everybody who has liked the Facebook page right? And so then that means that we can run ads to the warm audience that actually likes the Facebook page. So this is really good here is faras the engagement too build? Like I said, Social Proof with the Post engagement and or with the page likes to get people to actually become fans of our brand of our business and then create those lookalikes and custom audiences based off the two here, right with the post engagement, we want to create audiences off of everybody who's like and commenting, sharing with the page engagement here. We want to create an audience of everybody who's like the Facebook page, right? And so let's go ahead and create a post engagement here. Dental engagement. Okay, so let's just make this be for a dental client, and we want to just create that awareness and get as much engagement as we can. So then we can create that look like audience. So for this year, let's just put this Ah, dental, um, office Seattle. Okay, which is named this here. We have the naming structure in a different video, but I just want to give you an overview, an example of how we would set up the engagement at. So we have that set up right here. Let's go right here and grab this address. Okay? And then exit out of there on what changes to 25 2 55 Okay. And we can test individual genders, but for this will just leave it at all genders, male and female, and then we'll leave it open. Well, that Facebook optimized for us to find the right type of individuals. And then we can save this audience right here. For this is going to edit placements here. We only want the Facebook news feed right there. We want to exit out of this. Okay, so we should be good there. And then for this we want to do, you know, at least $10 a day, okay, And then this down here, I would leave it exactly how it is. And then we would go to continue. And so what we can do here is we can create an ad, a brand new one, or we can use an existing post. So, for example, let's say that we created another engagement post previously, and it was very, very popular. And then now we want to create another one and be able to utilize that same exact post. Right? We can do that here, Okay? And we can maintain all of that social proof on that ad, right? All we got to do is select the post. So for this year, we're going to create an ad here, and it's just going to be single image. Let's go to add media and let's go to add image and let's go to stock photos. Let's make this for a dentist. Let's see here. Okay, this is. Go ahead and select this one right there were actually right here. Let's move this one. That's like that one right there. And so this is just going to be an engagement, right? Just an awareness. We're getting people to become aware of the actual brand here and not necessarily looking for any kind of action to be taken. The action that we're looking for, which Facebook is going to optimize for anyways, is the likes, comments and shares, right? And so here, lets go, even go back over here. That's just grab this simple text right here. Just an awareness. Okay, Uh, care here. That's cocky. This until notice here. This is not anything as far as call to action. It's just Hey, we want to let people become aware and we want people to comment, share and like, OK, so no button there. And then this is where we said in our parameters on and then we're good to go. We would go to confirm and then be able to kick this off and then based off of the audience and the data that we get here, right? This is where we can create those custom audiences and also the lookalike audiences as well . So just to recap here, remember that an engagement campaign isn't getting us any type of leads. It may have leads coming in. We may get some opportunities through there, but for the most part it's just creating that awareness, that social proof, getting that data information so that we can create those custom audiences based off of the user interaction, right? 19. Traffic + PPE Campaign Ad Stacking: in this video, we're going to go over the traffic and engagement add stack. So the way that this works here is we're going to have to separate campaigns, and we're going to use one ad. So let's look over here and think about this. 1st 1 right here. This is a traffic campaign. Okay? This is going to be the one where we're getting the link clicks, right. So this is traffic, and then it's going to run to one ad, right? We have the same exact audience here. Let's say we do 25 to 55 okay. And so right here we have our ad, and this is going to be the same exact add that we're going to be running over here in our engagement. So this is going to be an engagement PPE. Okay, so we have our traffic campaign for the clicks, right? This is one ad right here on this ad right here is going to be the same exact one that we're using over here. So let's go down here. 25 to 55. Okay, So two different campaign objectives traffic right, clicks, page, post engagement, and then the same exact ad. Okay, so the only difference here is that we are running just two different campaigns. Everything else is the same. This as far as the ad set targeting and the actual ad is going to be the same, because over doing here is we're sitting up this traffic campaign and we're getting some clicks. We're getting some data there, and then we're going to automatically, okay, create a particular engagement ad right here as well. Using the same exact ad right here with the Post I d. And so went up happening is that once you have a adhere through the traffic cam pain, there's going to be a very specific post I d that we use here. And so our whole intention here is stacking both of these because what we're doing is we're able to stack the likes to comments to shares okay for both of these, and we're going to walk through step by step, how we set that up. However, the main intention here is to be able to get let's say, out of one million people that were targeting right, 500 of those typically are going to be just, for example, purposes here right. 500,000 of those are going to be those that actually click right that are actually, you know, taking action. And then the other 50% of those are going to be the ones that are engagement folks, right? That, like that comment that share but don't really take any kind of action is far submitting their information. So when we're doing this, we can knock out two birds with one stone because we're building up a ton of social proof here, right with the page post engagement. And then we're getting traffic and clicks, right? An actual leads coming in here through the traffic campaign as well. So one ad right here, right? One ad being shown in two different campaigns right simultaneously on this is extremely powerful here, right? Because then we get to if we have that audience of a 1,000,000 Now we're catching both of these folks frame so very, very powerful here. So let's go and let's create a traffic campaign. Let's just leave this here dental implant, OK? And this is just gonna be, for example, purposes. Here, Let's go dental implant offer. Okay. And let's go ahead and copy this address here and its exit this right there and then put in the address. Copy this. Okay, great. Will do. 10 mile radius, and then we'll do 25 to 55. Fantastic. We'll leave that there, OK? And then we will do the link clicks there we will to continue, and then we will create this, adhere and it'll go live, and then it will have a specific post. I d. We've got that set up. Okay, great. Okay, So now we would launch this campaign. We would go to confirm, OK, and then we would get a specific post i d. Here. Okay. And so we'll use this exact one for our engagement. Okay? And so let me go ahead and confirm. Okay, So this particular dental implant offer here that we put together let's go ahead and turn all these off here. I just want to show you here how we would set this up. Okay, so now we want to do is go to the ad here, and we want to go to edit. Okay, So if you want to grab the post, I d will go right here, and then we'll go to share link and then we'll copy this right here. And then we go right here and then we'll get a post. I d. Right here. Okay. Going to copy that? Right there. And so now let's go back over here. And then what we want to do is take this exact adhere, and then turn this into a knack. Actual engagement campaign. All right, so now we're going to go and create Ah, whole new campaign here, and we want to go. Let's go back. And we want to create a different campaign. Let's go to close and want to go back. Let's go to create. And we want to create an engagement campaign and we're going to use the same exact post. Okay, so let's call it's dental implant, okay? And then would put offer, we'll go to continue. Okay, that's put in here. We'll change the age here, and then we'll go to the particular location here. Let's go right here. Copy this and then put in the actual address here. Okay, Great. So now we have the 10 mile radius of the location. We would go to our bid here if you want to get the most out of it. I would say go at least $10 okay for the engagement here. And so what this is allowing us to do here is capture Ah, the whole entire audience. Because, like I mentioned previously, if we only have 760,000 people here, well, we're obviously not going to reach everybody because not everybody in that audience is going to be engaging, liking, commenting, sharing. And so this is allowing us to capture this entire audience here as much as possible with wide mix of people that are liking, commenting and sharing, and then also those from the traffic campaign that are actually taken action. So it's just massive social proof sacking, branding awareness and also being able to increase the number of leads. Right, Because obviously somebody is going to want to click on an ad that they see that has a ton of social engagement and performance. Right? So let's go down here. This leave it at $11 per day. Let's go to continue, okay? And this is where we want to use an existing post, right? So we'll put in the post idea in here. So now what we want to do is we want to add in that particular ad that we created right with the traffic. So let's go ahead and select post here. We can take the post ideal. We could just select this here. We'll go to continue. And so, as you can see here, it's loading up the exact ad right that we created with the traffic campaign. And so now we get to double stack our ads where we have the same exact ad right here that we're showing in the traffic, also showing up with an engagement campaign as well so we can maximize our social proof and our link click so we can get the most amount of leads. Right? So all you got to do here is get the post I d or select the actual post, and it'll pull up here so we can run simultaneously the traffic campaign with one ad and then use that same exact ad with the engagement campaign as well. And so that's gonna be here for this one, and we'll see on the next one 20. Lead Ad Campaign Setup: in this video, we're going to go over how to create a lead generation ad campaign now something that I want you to keep in mind. Here is what the leads innovation forms. This is where we can have people submit their information right right there and then through Facebook without having them to leave the actual platform. Now this is good for us because it's very easy for the individuals to submit their information and actually convert into a lead. However, that also means that people can easily submit their information. And that doesn't necessarily mean that they're the most hottest prospect, right? It's just making it easy for them to submit their information. So you can start this out here as a lead generation campaign to gather leads, right? Gather a list and know and understand that this is going to be mostly to cold traffic. If you're just running a lead generation campaign from scratch now, the best way to leverage the lead generation campaign is by running this, too, an actual warm audience. So just think about the middle of funnel where somebody maybe has already lacked our Facebook page. Somebody has engaged with one of our ads. They have had some kind of interaction already seen the brand in the first place. The custom retargeting audiences are going to be great for this. Okay, however, it still works regardless, if you're running from scratch. But just keep in mind that this is going toe work the best when we can retarget individuals that have already been familiar and interacted with our brand. Especially they like our Facebook page. Right, because we can create a custom audience of everybody that likes our Facebook page and then run Lee Generation campaign to those individuals. And so now those air very, very hot prospects because they're already aware of our brand. They've interacted with us. They like our page, and now they're in the middle of fun, aware in the consideration states where now that it's easier for them to become a lead, and it's not cold traffic. Right then this dental implant legion okay, and then it's going to continue, and here we want to put the audience at said information. And then let's go down here. Let's grab the address right there, copy and then exit this. Okay, typically, what we would do here, like I mentioned for the best results is by running a retargeting campaign to those who have already engaged with us. However, for this example here, we're just going to run this too cold traffic. Okay, so let's go ahead and go right there. Boom. 10 mile radius 25 to 55. We'll go to continue its name. This dental implant, lead generation. Okay. And then we want a single image and let's go to implants. Let's go ahead and select this one right there. Okay? Great. Now we have the image right there. That's the implant. So I've gone ahead and copied and pasted the ad copy here. You'll notice we have the text up here. We have the headline. We have the u. R. L. We have the description as well, so we'll go down here and we will create a new form. Okay. And there's two different types of options. Here we have the more volume and higher intent. So this is a review step that gives people the chance to confirm the info. And so you want to test both of these here often times, obviously. Obviously 21. How To Create Video Views Ads: all right, so in this video, we're going to go over how to create a video for our video views campaign. So this is a great tool here that I recommend in video dot io. You're going to have a coupon code for, I believe, 10 to 15% off. I think it's about 10 to $15 per month and that you can create some awesome videos here from pre made templates. Two different types of stories. It's just a fantastic platform for creating very high quality videos, and what you could do is you can sell these to your perspective clients by getting your foot in the door and being able to create a very high quality value video and then sell it to your perspective client for 40 $50 just to get your foot in the door. And they can see the quality of your work. Now for this particular example here, we're going to create a dental implant video that we can use for our campaign because we want to retarget those who have watched a specific percentage of the video. So let's go to blank canvas here, and then let's just go to use this template even though we're going to change this around here. And so as long as we have this particular format here, all we got to do is go to the videos here and put in dental implant. And look for one of these here. Okay? Perfect. So what would do here is we'll take this and we'll add it over here, okay? And will use the full video. And so now we switch that out. OK, so let's not have any texture at all. All we want is his video to play. And we'll see here that when we pressed the play, it's literally just playing the video exactly how we wanted to be. And it's just showing the example here of how a dental implant is installed. Right? Okay, great. And so now what we want to do is we want to go to save. Okay, Okay. So let's go to preview an export here, and then we can go to export video. And now we have a video here that is going to be just for this particular project here, which is for the dental implant. And these are very simple and easy to create. Just a matter of going in there and selecting a specific template or being it with the type in whatever type of offer. Let's say you're running an out for for a carpet cleaning client or any type of local service business, for the most part in the video is going toe. Have ready done for you video templates that you can use in there for you to be able to create the's video ads so that we can create the retargeting audiences. That's really what this is really about. Here with the video views is that awareness that branding and our ability to create those retargeting campaigns. All right, so this video here is completed, and what we can do is download this here. And so now we have this video here, we can see it right there and very nice and simple that we're going to be able to use for our particular video view campaign. So now let's go ahead and go back to our ads manager here, and let's go ahead and create this video views here and then we want to do dental implant video views. Okay, it's going to continue 25 to 55 and then we want to appear. Name that 25 through 55. Dental implant video views. Okay, great. Now right here. We want to make sure that we are optimizing for through play. Okay? We want to make sure that we get as many views as possible for as long as possible. So let's go to continue now. So let's go ahead and name this the dental and plant video of you. Okay. And then we want to set up a adhere that is going to be showing the video. So let's go ahead and add a video here. Okay? Great. So what we did here is we grab the video that we just created, and let's go ahead and grab the copy now and let's leave this right here. Okay, Great. Let's go to desktop. So now we'll have this video views at here, and it will have an offer here. Right? We'll have the click here, and then we'll have the Billy link. OK. However, we know that this particular adhere isn't going to convert the best because it's being optimized for video views and not for conversions or clicks, right. However, we're still going to get some people that take action on this right? And so, even though only a small number of people will, we want to make sure that it is there for them to be able to click on the link and take action. This video of you here is to really show people how this works, right? As far as for the dental implant and so very, very powerful here for those that are watching this video at least 50% 75 95 so we can create those retargeting audiences. So this is how you create a quick video, adhere? Very, very simple. And like I mentioned, you can use the in video software here to create videos very quickly and easily. You can also sell them to your perspective. Clients get your foot in the door, right? Just imagine if you provided a video like this to your client, and then you even put in their brand name in there and let them know that you know, you're able to create customized videos and maybe you sell them this video for, you know, 25 40 even 50 bucks, right? Just to get your foot in the door. That's The most important thing here is understanding that once money is transferred right then that is a client now and there's trust built up so very, very powerful. Let's go back over here. This is going to be here. Obviously you want to have the pixel set up properly. You go to confirm and you to be ready to go. So that's how you create a video ad and how you can get a video created through in video that's gonna be here for this one, and we'll see you on the next one. 22. Facebook Ads For Ecommerce and Dropshipping: now when it comes to e commerce Shopify these are the main campaign objectives you're going to be using for an e commerce store for a Shopify sore toe. Have successful Facebook ad campaigns. So audience insights. This is a tool that we're gonna go ahead and walk through. But I wanted to give you an idea here. What this is. This is a fantastic tool that allows us to go and look at our competitors audiences. So let's go right ahead to the audience insights. Now let's say that we have a body building product that we want to promote to the body building community. So the first thing that I would do is come in here and type and interest. I would go to bodybuilding or even bodybuilding. Com. So bodybuilding. Okay, and then I would go to really find out. Okay, what is a common age here? So 18 to 24 25 to 35 then 2035 to 44. So I would even go 21 2 I would say, like 35 or even, let's go over here, put a 40 just so we have a really good audience there that is going to make the most sense , right? And so for us is obviously going to be all men because men are obviously going to be the ones interested in bodybuilding. Yes, there are females, but not that many. And now that we've broken this down a little bit as faras just men between 2140 if you want to just target all the United States, you can do that if you want to target several countries. But for this one, I'm just gonna be doing in the United States. And so if we wanted to break this down even further here with the relationship status, we goto advanced, and then we go to relationship status. So, you know, it's single in a relationship and married single in a relationship married. Okay, so now we know that we have a really good audience here that is very likely to be interested in bodybuilding and want to purchase bodybuilding products. So now let's go over here and look at the page likes and the different pages that are similar to what we're trying to promote. Okay, so I know most of farm is a great one. Optimum nutrition body but not calm. Sell your core. These are all products that I know that have no different supplements that are very, very similar to what we're trying to do. Right? So, mussel farm over here. These are a bodybuilding supplement company. Same thing here with optimum nutrition on then over here bodybuilding dot com. They essentially, you know, promote a lot of it from products, but they are a good candidate for us as well. Now, I mentioned this earlier, but I'm gonna show you how to download these particular individuals here that, like this page, so that you can upload audiences to Facebook, that air hyper targeted. Now in here we can break this out even further. Two different types of page likes where people are going to, like, you know, sell your core. They're gonna like bodybuilding, not calm. But they're also going toe like different pages as well. Now we can target people. Let's say that like bodybuilding, not calm that, like muscle form. And then that also like, like you famous bodybuilder, so that our audience is very, very targeted. Right? So with the affinity here, this is essentially telling us how close these are as faras to our initial seat audience. Right? So if we want to see Mussel Farm here Optimum nutrition Dr. Jim Stepania, I think this is a, uh, a body builder guy here. Yes. So this is a good guy to target as well. But essentially, these are all going to show us as faras. The page likes that are most similar to what we're looking for. So now let me show you how I would set up a particular audience targeting here. So let's go to the ads manager here, and I'm gonna show you how we would set this up. So we already have our particular audience inside here. So we have 21 to 40. So we would set that up here 21 to 40. All right, so let's go ahead and create this custom audience here. Let's go to bodybuilding. So we want people who like bodybuilding interested in that 54 million, and then we want to narrow this down. Let's say most of foreign people who also like Mussel Farm awesome. And then we want people that also like a famous bodybuilder. Let's say running Coleman. Okay, great. So now we have a really good audience here of individuals. I like bodybuilding that, like muscle form, which is a bodybuilding supplement company and then that, like Ronnie Coleman, which is a bodybuilder. So this is a really good audience here for us to target, because we know that these people are going to be interested in our particular bodybuilding supplement. So how we would set this up down here we go to edit placements. We only want this to go into the feeds. So we want to exit this exit this, okay, and then exit this here and then Boom. Just up here in the actual feeds. And I would even start off at $5 per day. You don't need to have $20. $5 is sufficient enough. Whoops. Let's go to $5 a day There. Now, this is essentially how you would start off, right? You would create an audience here, and then you would run ads and kind of see what people are doing. Make sure that you're tracking everybody along the fires journey. But the problem with this is that you need to spend a lot of money with Facebook and order for them to collect data right. Or you can shortcut your success by using this special tool that I'm gonna show you right now. So this special tool here is called male Biz. And what you can essentially do with this is download customer file lists from different competitors of yours. The first thing that we're going to do is go to bodybuilding over here, and we're going to essentially copy this u R l and we're gonna get the Facebook I d. Here. So we're gonna go to the I d finder, type the name, find I d. And then it should give us a 90 here. We're gonna copy this. Okay, We're gonna expedited here. We're gonna go to email extractor fan page extractor type in the I D. And then we're going to go to extract. And so what this is going to do is going to download as many emails as it can and typically download about 70 80 85 maybe 90% of the people that, like that facebook page that air fans write the name email in actual contact information. So this is a really secret way here to get very hyper specific target audiences, so I'm gonna go ahead and stop this here. But as you can see, it's starting to pull email information. Their and essentially, what happens is you can download the Excel file and then upload that to Facebook so that you'll have very hyper specific targeted audiences. Right. So that's how you can create very specific Keiper targeted custom audiences right out of the gate without having to collect data from Facebook without having to do any kind of interest targeting all this stuff. Right? You can right out of the gate have a very target audience that you know, already likes a particular brand, Right? So this tool here, I recommend if you're in the commerce space, If you're in the Shopify space, highly recommend you use this tool, I'm gonna have a link down below. And you can actually use this tool to look at individual Facebook As from your competitors . You can actually do product research on different Shopify store so highly recommend you take a look at this tool and let's even go over here. I want to show you got a dashboard. They have different tiers here as faras pricing. I believe I'm on the enterprise, but they haven't e commerce version over here for $177 Right? And then you can actually go in research, winning products, turning products, Shopify products and essentially be able to really look out your competition and see what they're doing, How they're putting together their ads. So I highly recommend you pick up this tool here. Let me know if you have any questions down below, like, and describe, and we'll see you on the next one. Thanks. 23. How To Use Facebook's Audience Insights Tool To Steal Your Competitors Customers: Hey, guys, one. Here in this video, I'm gonna walk you through how to use a Facebook audience. Insights. So the Facebook audience insights is a great tool to really come in and find out a lot more about your ideal target audience. This is typically Goodwin. You already have a particular product but signature service that you're looking to promote , and you want to really dig deep into the persona and actual demographics. The different age ranges, behaviors, interest, right, different pages that that particular audience would typically like. So, for this example, let's go ahead and set up and say that we have a bodybuilding type of product. We have a supplement that we're looking to promote on through Facebook, and we're looking to target to collect the body builders and more after than either going to be male. So let's go ahead and set this up here so typically when you set up and you want to do it, audience insights kind of research. You want to be able to look at everybody on Facebook here, so there's a lot of different features in here that you can add in this faras, the component tree that are going to add into the the results here. But the criteria has been limited ever since Facebook's data got breached there, and they really kind of limited the interest and the different to search factories so you can't really target specifically by annual income. But you can target now on like 5 10% of highest income earners in a separate area in a certain area, and so it has gotten quite a bit limited. But still, Facebook is such a great platform because it does a lot of the heavy lifting for you. It's very intelligent, right kind of ai form of algorithm, where as soon as it collects that data, it really does a really good job of using that data to your advantage and then continuing to go find people that are similar to those individuals that have engaged with drags. So let's take a look at this one here. That's what we wanted to find people that were interested in bodybuilding for a bodybuilding product. So let's go on this one here. Lets go worldwide, and let's type in interest on nice and simple here. Body building. Okay, so right out of the gate, we can see that people who are interested in bodybuilding we can look at all the different age groups here. Um oh, and then the difference. You know, if it's male or female, relationship status, education level. Another thing here is that, um you know, the audience here is really, really big, so we want to try to break this down even further. So we notice here that typically people between 18 and 24 25 or 34 then 35 to 44. So I would set this income rage here, so I would go, Let's go. 18 to say 44. Okay. Um, I would probably even go less than that. 40. Okay, Yeah, that would probably make the most sensor because people that are, like 44 on and they're actually in their whole body building phase. They're kind of more of the tail end of their body building kind of career face. So you want to get folks that are really primed up and kind of in their prime, right? So, like, this one here, 25 to 34 is the prime age for people that are interested in bodybuilding. And that would make the most sense for candidates. And so down here we can look at OK, 39% of them are single. Makes sense, right? A lot of people that air into bodybuilding and that air doing kind of actively bodybuilding , training, circuits, even competition. A lot of these folks are single because, like, literally, their whole life is centred around them. Lifting weights them competing, making sure they're not eating wrong, making sure they're on a very strict and healthy diet. So you can see here that the next one is in a relationship, So this one here is probably gonna be the most. But I would target both of these as well. So we know that we want to target people that are single and also in a relationship. Engaged is a very low percent that you can see here on. A lot of people have a college degree, So let's go down here even further. Okay? A lot of people are in the difference industries here, so food and restaurants, sales administrative. Let's even look at the additional page likes because even just here, right, if we had the bodybuilding supplement that we wanted to sell these people we already know this, even break this out by men because that's gonna be our target, You know, actual market, right? Because most females are not really going to be into the supplements. The massive part of body building muscle building that's more geared toward the men. So still, the numbers here are, you know, quits. Quite similar. The single in a relationship are gonna be on the best ones. They're the single one. Seems to be really high people who have gone to college. And a lot of these folks are either in the production kind of this similar space military construction. Okay, so let's already kind of go to that next step, because here we have a good idea. Okay. 18 to 40. Typically, the good range is 25 to 34. You know, I would actually, if you wanted to get even really, really specific, I would just even goto like this 25 2 34 cause you know, that's the prime prime demographic, right? The prime age with males. So this changes a little bit, but not really kind of this still the same area, so I would really just even focus on that as far as being the age. Okay, so let's go to the page like here. Let's look at all the different pages that these guys like. And so what I'd like to do, typically when I come in here into the audience insights to find different audiences, is what I do is out buildup, different buckets of audiences. So I'll start with my main audience. So, like the interests could be bodybuilding, right? Which is kind of the umbrella, which is the main topic. And then everything else under there right are kind of like separate audiences that I can use because they're all kind of similar. So, for example, people who like bodybuilding right? That's a very broad term. I'm pretty sure they're also gonna like different bodybuilding supplements products, right? Brands like this one here no muscle form, an optimum nutrition muscle. Take. These are all brand. These are all supplement friends that if people are liking those pages right there, most likely also going to really be interested in maybe a different type of product, different type of supplements. So that's how you're really able to find really good audiences because with Facebook, their algorithm works in a certain way where Let's say you have a bucket of audiences and they say this one here, Let's go. OK, so this one has 689,000 people that like this page? Okay, Now, when you showing that to this particular audience of people who like this page, right, your ad is not going to get shown to everybody. Your ad is only gonna get shown to a small little segment of that audience. Okay, maybe 10% of that. If if that Okay, 5 10%. And then based off of those initial conditions or initial actions, however, somebody's engaging with it the type of people that are commenting, liking, taking action on your ad, right, depending on how those initial kind of conditions air set that sets the tone for how the campaign and how Facebook is going to continue to optimize its going to go and find other similar individuals that fit that ideal criteria and that are similar to the spokes that took action and actually engage with your ad. So that's one thing to really think about with these different eyes is that you're as you're not gonna get shown to and that the audiences 1000 people, it's only gonna get shown to maybe 100 maybe 50 people and based off those actions going to continue to optimize. Okay, so these are all the different people. Excuse me and all the different types of pages that these individuals that like bodybuilding, also like, which would also make good audience segments for us. So I would create I would put together like a spreadsheet, and I would have liked bodybuilding as the kind of the major audience. So the big audience, right? And then I would have separate audiences all within these demographics here. And then I would have these separate audiences as different segments. So I listen, I wanted to have 10 ads, OK, so I would have 10 ads and I would have 10 ads, all with the same copy with different images. Okay? And they would be running on this audience segment here, which is just for the bodybuilders, right? People who like bodybuilding within this range for men. And then I'd have all of those same ads, right? And then I could create another audience, okay? With just people that, like muscle form with just people that, like optimum nutrition Because these types of individuals that like these pages, right, they also are interested in bodybuilding. They like the products and like, are you the supplements? So it would be a very easy sale for you because these individuals are already interested in what you're actually trying to sell. Right? So I know all of these guys here, these air, different brands. This is the actual bodybuilding dot com website, so Ok, yes. So that's why this one is such a huge audience here. Okay? And again, you're not gonna get shown your act to everybody here, so let's even go back. Okay? All right. So here's all the different areas, right, that we can see that these pages are what people are also liking that like bodybuilding. It's a sauce donation. I think this is another kind of I know. This is a website. Okay, so it is a website there, but yes. So I would go in here, create all different each one of these, be separate audiences, okay, and run ads to these individuals, just like the Beard Club, the Beard club. I mean, people may be interested in this and see, that's The thing is, you don't know, because in this bucket of audience here, right, there may be people, cause there's obviously people in here that have beards right there into body building in that you want to and probably take supplements already. And maybe they're looking for a different type of supplement. And you just happen to hit him with the right ad with the right copy that's talking to him , right? And then they purchase your product. So again it's It's Facebook is a big, big kind of testing platform where you can have one ad that start talking to are targeting on one audience and it doesn't do anything A. You know, it fails, right? You're losing money. But then you can have the same exact ad and how it is shown to the same audience but a different segment of the audience and work extremely well, right? So you have to kind of understand how the algorithm works and do a tone of testing with these audiences because that's how you're really gonna find the winners and turn off the losers and scale it up to the moon. All right, let's go back. All right, so these are other pages. Like I mentioned the the essentially the affinity here is how close and how likely that these people are also going to like these additional pages. And here we can see the audiences and then the audience here, through Facebook in the higher the relevancy, right, the better is going to be. So if we wanted to dig a little deeper here and we wanted to go to a location, we can find the top cities in the U. S. Even actually across the world here. So for whatever reason is showing, and I have never really used this location functionality four, um, kind of a nationwide or even worldwide product because I focused primarily in the local space. So for me, I just said, Look the target like a 10 15 mile radius for one area. And then I let Facebook do a lot of the heavy lifting and the data gathering for me. So you used to be able to see a different purchasing activities. Now it's kind of limited to where you can still see some data. But this is more of like the frequency of activities for this audience. The types of audience excusing the types of devices they use. So here we know that these guys primarily use their mobile okay on the iPhone and Android there. So we know that we can, you know, test. Okay, lets test, you know, iPhone versus android, and then desktop versus mobile. And that could be some additional data that we figure out because with that small, slight change and modification into our ad campaigns that could increase our elites are sales and reduced our costs, the leader costs for sale so often times as I mentioned, I like to go a bit broad because things were going to get very, very easily set up properly once Facebook gathers enough data. But let me just show you here how you're also able to dissect this into a little bit more. Further information in detail. Okay, so we've got men here. Okay? Uh, and that, like, bodybuilder. Let's go down here and see if we can even dig a little deeper here. So let's say we wanted to find out some advanced information. So let's say as I mentioned right, we used to be able to dig deep into the income. You know, all this extra stuff, but unfortunately we don't have access to that anymore. But if you're a smart marketer and you've been in the game for a while, you know that you need to adjust and you need to evolve, right, because marking the platforms are going to change. There's going to be limitations that there, you know, place on different platforms of blood. It's up to you as a marketer to be able to adjust of all and kind of roll with the punches and utilize different strategies to get your end outcome. Okay, so in the advance here, we can target by different languages. Sure this have you wanted to target? Let's say Spanish speaking people, right? Weaken, hurry, get off Spanish speaking people on. Does this change is upright? Let's say we wanted to target Well, because we know now because we can really take this audience and make it even more specific . So we know that the people here in this audience okay through the body building, we know that Ah, large percentage of them are single in a relationship. So we can pretty much knocked these two out and just put single in a relationship. Okay, so we've even made this even further and got more specific. So we know that people 69% of these people are in college. So let's go to education. Break this down even further. And now the audience is getting smaller because we've gotten a little bit more specific and we've gotten to the point where these types of people are more likely and more prone to click on the add because they fit are ideal target demographic. Okay, so work here we're seeing production is a big one. Um, production, transportation moving. Let's go to now, this one I'm going to leave actually open a little bit just because there's a lot of ah vary so much. So there's gonna market segments we can target by the different groups, right? Hispanics, you know, African Americans, Asians. So it's really interesting how deep we can get in here. So we're going to target parents say you had a particular product that you wanted Teoh cell to parents, right? And get them. So so get politicals. So the on the political side of things is not going to be very. It's not gonna be something that we're really looking to work with. here if you have some kind of light. I mean, what kind of ads would this be? Maybe like some kind of like training, security training or something like that, Perhaps, but nothing, really. In the politics side of things, um, life events. So if you want to target people that are new in a relationship, this is good for, like, people who just got in a new relationship. Maybe you can rent recommend them, like different gifts for maybe their significant others. Um, recently moved, you know, maybe, like, you know, some kind of home service that you can put in front of them. For the people that just recently moved right that promotes people that promotes product or service that would benefit somebody who recently moved. I can't really think of one of top my head Maybe, um, unpacking services, right. That's a Somebody just recently moved to a different city. They had all their stuff sent via, like a trucker. You know, big big game, you know, ship or whatever. And you need somebody to come in and help out with the unpacking or whatever, right? It's just something off time. My head. There's a lot of different things you can do upcoming birthdays. This is draped for like if you wanted to do maybe like a restaurant, let's say like a restaurant where you can have, like a free meal on your birthday. Um, and you know, that could easily start generating a bunch of traffic for that restaurant. And as you know, every day is somebody's birthday, right? So you could get a ton of people to come in on a daily basis, just targeting people that have upcoming birthdays. So this is really all I wanted to show you. Here is the audience insights and really show you and give you an idea as faras how this works, how you can use this to generate specific audiences once you create the audience, or you can save it by going to save here. But this is more of like when you have already a product that you want to be able to push out or service, okay, and you want to build buckets of audiences and really dig deeper as to who the target demographic is right? Another example is, if you have like a product that is for animals, right for a specific animal that say, Ah, cats or a dog? Or maybe a lion or a tiger Whatever kind of exotic animal you could go and type in on and find out. Okay, I want people that are interested in Peco, right? And Peco is a huge audience. And then people who like Peco also like these pages and of these other pages. So it gives you a good I Good idea, Faras Okay, My audience likes this main page, which for this situation here is bodybuilding. Okay. And they also like these other pages which would be ideal audience segments that we can create. And we can run ads to as well because we know that they're interrelated and that those individual people would also being interest in our product or service. So this is a here with this video just quick overview run through of the audience insights to through using tool through Facebook. It's going to give you a really good ideas faras building target audiences on finding out more about your customer avatar. So let me know if you have any questions, I would appreciate it like it's described and we'll see you on the next one stinks 24. Facebook Ads Copywriting Templates: in this video, we're going to go over seven Facebook copy templates. Now, these copied templates have been used created by specific formulas, and they follow a very specific structure. The most important thing here that you want to pay attention to is the structure. Because as long as the copy is following this structure that it's going to be very easy for you to come up with persuasive Copy. Now, another thing to keep in mind is a relationship with the audience, because the messaging for those that are already familiar with the brand have seen the brand before have already become familiar will be much different than those who are completely cold. Audience have never heard of seeing the brand previously. Now the ad copy here has been created from scratch, and the whole intention here is to give you a structure and a formula to follow so that you can come up with even better copy here. Now, one thing to keep in mind here, you never want to mention the word you and where you're talking to a specific individual. Facebook does not like that. Now, in this template here, I do have the word you and some of the actual copy. However, like I said, this is just, for example, purposes and what you want to focus on a pay attention to is the structure. And as long as you're following the structure, then you should be good to go as far as coming up with your own type of copy for your own offers. Right now, other things to avoid here, talking about personal attributes, having any kind of both claims, talking about money like, Hey, how you can make X Y Z dollars in 30 days, or how you can lose weight and 30 days showing images that are zoomed in on a particular body part and then showing before and after photos in the weight loss industry. Now you can use before after photos. If you're doing like construction, where you have like a home remodeling company you're working with, you can show a before picture of a particular area and then an after picture where you show the actual final product. However, in the fitness and weight loss base that is not allowed, Facebook does not like that, and so some work around here that you can do instead instead of saying how to or how you can change it, to how I or how I did this or how I was able to do or accomplish. X, y and Z. So speaking the first person. Here's how I bring local businesses more customers rather than Here's how you can bring more customers were more leads to local businesses. Remember, we want to stay away from using you and calling out the individual. Facebook wants to really make sure that it's providing a great experience for the actual user. And it wants to keep Facebook a happy place, so to speak, right where everybody that's on Facebook is only seeing happy stuff, positive things and where they're not making people on Facebook feel negativity or any kind of negative way. So you should look to using positive images, people smiling, laughing or maybe even serious pictures, things that are not going to have any kind of negative feeling or negative impact in the audience. And Facebook has image recognition software, so Facebook. When you upload a picture they're able to look at. If somebody's happy, somebody sad so their software can automatically tell what type of image that is. As soon as you upload it, and you actually start loading the ads, right? So look to use happy and positive words. Happy laugh, fun, exciting. Facebook wants to be known as that happy place, that exciting place where people come on and engage with their families and friends. And then when they see ads making them feel good, happy, fun, excited, entertained, right and not any type of negative feeling. So let's go ahead and jump into the copy formulas here. And so ad copy Number one is a pain question, and so here we can look at the five different sections. We have pain point as a question. We have a benefit, and then we have authority and or social proof and then another benefit and then a call to action. So here we have working hard at the gym, but not getting the results you want. X Y G. Jim's boot camp classes will hope you crush your fitness goals. Here we have a benefit and then trusted by hundreds of happy members. And then we have finally get the results. You've always wanted another benefit, and then the cause Action. Here, Sign up now for your free personal training session. So as long as you're focused in on this exact formula here for whatever offer that you have in place, this should work extremely well because again, don't look at the actual copy that I'm using here because this is just an example. But as long as you're following the formula and the structure, you should be good to go. Okay, let's look at a copy. Number two. This is for a limited time offer. We have urgency and scarcity, social proof and then a call to action. So our first line here is our 30% off personal training special ends tonight. This is urgency, right? Letting them know that in order for them to take advantage of this, they have to take this offer by today because it ends tonight and then joined hundreds of happy members who can't stop coming back for more social proof, letting people know that other people are happy because they go there and they get a workout and they have a great time. So then people that are reading this will automatically think that Hey, other people are having a good time, are happy members. I'm also going to be a happy member and then the call to action here is Don't put it off. Sign up now and get 30% off personal training sessions. Call to action. We used actually urgency as well. Right here. Don't put it off. Sign up now and get 30% off. And then the call to action is right here. Sign up and get 30% off. So let's go to the next one Here. Ad copy number three. So this is capturing attention with industry fax. So we have an industry relevant fact. We have the fear factor and then solution and then call to action. So the 1st 1 here, the average home is filled with over 9000 types of germs and bacteria, and then the fear factor. Children are most at risk to be infected. So for the families, right for the mothers, typically they're the ones that are going to be the ones that are in fear, making sure that their Children are protected and don't get sick. Right. And so, for the solution here we have protect your family with X y Z disinfecting product that eliminates 99.9 percent of germs and bacteria So this is a solution. So we have a relevant fact were causing a little bit of fear here with the fear factor. And then we're providing the actual solution and then the call to action. Get your X Y Z disinfect the product now for only X dollars, right? Very simple. Very straightforward. Again, What you're wanting to pay attention to is the structure of these particular ad copy here, because that is what is going to help you and allow you to create your own unique, persuasive copy. And so, number four, we have these social proof. So this starts out with a review or a case study and then a call to action. Since Mike started using X y Z service, their product or service, whatever that may be, has increased or improved three times or three X right. This could be whatever kind of case study maybe your client has, or maybe some results, that they have a review. And then the social proof plus call to action here joined hundreds of other happy customers who have used X y Z service to increase improved. They're X y z. Okay, now you don't always need to have a social proof. But let's go ahead and just add this in here because it definitely helps out the call to action, right? And so let's go to number five. So the number five is the creative imagination. Okay, this is where we have the Imagine Benefit plus solution and then another benefit and then realization pitch and then a call to action. So let's take a look at the example here. Imagine waking up and doing what you love every single day. And then we have imagine starting a business that allows you the freedom to work from anywhere in the world. OK, we have another benefit here. And then we have started next Y Z business today that has helped 100 others quit their job and work from anywhere in the world. Find out how you can follow in their footsteps. Here. Let's go to number six. This is the fax. So this is where we have a fact, fact benefit and then a call to action. So let's look at the copy here. Did you know that there are X y Z people in your area searching for a dentist on Google? Unfortunately, they're not able to find you because you're not showing up on the first page. Discover how you can show up on the first page and the capitalize on those searching for your services benefit. Click here to find out more so very, very straightforward. Very simple. Here we have a fact. We have another fact. We have a benefit and then call to action the number seven. Here we have the target audience, so it's target audience plus pain point and then pain point. And then we have an offer plus call to action. So let's look at the copy here. So savvy business owners know that in order to get to the next level, they must keep their pipeline full of leads. So target audience plus pain point rain and then nobody understands how difficult it is to manage providing a great service while also getting more customers quite like you. Right? So we're talking to business owners, and then we're providing them a pain point, and then another pain point right here is well, and then we have an offer and a call to action. Focus on what you do best and leave the marketing tow us, learn how you can get a pipeline full of leads here, right? And then the call to action. And so these air seven very powerful Facebook ad copy templates, structures that you can use in your ad creatives. So that's gonna be here for this one, and we'll see you on the next one. 25. Facebook Ads Naming Structure Part 1: in this video, We're going to go over the Facebook ad campaign naming structures. Okay, so we know that there are three levels and setting up a Facebook at campaign. The first level is the campaign level. This is where we're choosing our objective. Our link clicks, video views, Lee generation forms, right conversions. And then we have the second level here, which is the ad set. This is where we're targeting our audience based on location, age, gender interest, right. And then the third level is the actual creative ad. This is where you were actually writing the copy. We have the different images, and so it's important that you name your ads properly so that you can create reports very easily and be able to look at the data. Right? And so let's look at the campaign level here for the campaign level. This is how we want to set this up. Okay. We want to have the offer name we wanna have, whether it's gonna be a link click conversion, lead generation. And then here's an example. So it's the dental implant 99 then the conversion. If we would have a PPE, that would be a page post engagement, right? Nice and simple. Very easy for us to keep track of here and then the ad set level. This is where we want to have the interest, the gender and the age. So here's a couple of different example. So for targeting just females, it would be female and then 35 to 55 work to put females right? And then, if you want it even more specific, you can put the city name and then male and female, and then the age here, 35 to 55 and then we have the ad level. This is where we have the name of the image or image type. And so you want to make sure that your ad level when you're naming your actual adds that they're essentially telling you what that ad says or what that ad has. So, for example, if you're running campaigns for like a dentist and you're using, let's say, Ah, one of the doctors, you can put male dentist working on patient if you have a female female dentists working on patient or if you just have a picture of a dental implant like we've been using through this program here as an example. Then you would just put dental implants image. Okay, so very important that you name the ads as to what exactly? That ad has, right? As far as the image. If you have a video in there, obviously you wanna have video of X, y and Z. And so let's say that you had a dental implant video, right? You obviously want to change that right there. So this is essentially how you want to name all your different campaigns, Okay. And so you want to make sure that each campaign level you have a really good description of what your offer is or what you're promoting, and then the actual objective type, okay. And then the asset level, you can put city, you can put male female and then the age and then the ad level, essentially having a description of what that image or video is about. So that's gonna be here for this section, and we'll see you on the next one 26. Campaign, Adset, Ad Naming Structure: in this video, we're going to go over how to properly structure and name your ads. So the first thing that we want to do here is we want to name the campaign properly. So let's go to engagement here and let's set up the engagement name here. So this is how we would do it. Okay, so let's say that we were running for a dentist, a dental implant. So Bento implant. And then we would put the cost that say it was 99. Okay. And then from here, we would put the actual type of campaign objective. So this is going to be an engagement at here because our intention here is to build up that branding that social proof right and get some engagement on her ad. So then we can turn that into a conversion type of campaign right where we are able to use that same ad that has that social proof, right as a page post engagement, and then be able to drive the conversions. Right? So let's go down here and let's name this PPE right page, post engagement. So that's how you'd want to set that up. Okay. Nice and simple. right and let's go to continue. And then here on the ad set level, we would put our audiences. So what we want to do is we want to, let's say, select that particular area for here. Let's put in Seattle. So let's go. 10 mile radius. And then let's put the age here to, let's say, people in their thirties, let's go 35 to about 60. Okay? Because typically, the individuals that are going to be getting these are going to be within this age, right? You're not going to have somebody looking for a dental implant, you know, at 18 19 years old, so we can leave the genders open, okay? And we can allow Facebook to be able to gather that data for us. And so we want to also leave this detail targeting open as well. Okay, The best thing that we can do for Facebook to get us the best return on investment, highest return on investment. And the best quality leads is by giving them large audiences so that they can go out and find the right individuals, right? That air clicking that are taking action that are doing what we want them to do. And then Facebook can go user ai and then show the add two more of the same type of individuals, right? The facebook algorithm is very, very intelligent. It does a great job when we're able to give it a large enough audience so that it can go out and find the right people. Right. So let's go ahead and leave there like that. And so up here, the way that we would name this is, let's say Seattle. Okay. And then male female. Okay. And then the age group 35 to 60. And if you want to get more specific here, you can put male plus female. Okay. Ah, so this is pretty much all you need here to help you understand, right? That you know, you're targeting dental implants, right? And then this particular audience is Seattle male and female, 35 to 60. Okay, so that's how you want to name the ad set level. And so now that we that we want to name this here is we want to have our offer. Okay, So let's say dental implant ad number one nice and simple doesn't need to be anything so ordinary, right? We have our campaign objective up here, where we have laid out the dental implants offer right for the costs and everything right for 9 99 And then we have the ad set where we have named appropriately for that particular audience, right? And we've designated whether it's male, female or both, and the age group. And then here is just a matter of naming it nice and simple dental implant at number one. And you know we should be good to go. So this is all you need to know as far as how to properly name the campaign, Ad said, and add levels. And so that's gonna be here for campaign ads. Set and add name in structure and we'll see you on the next one. 27. Get Access To Competitor Facebook Ads: a Juan here. And in this video, I'm going to share with you a new Facebook updates that allows you to look at your competitors ads. Now, just to kind of give you an idea here. The previous version of this update was where we could see the ads here on the Facebook page of the actual brand or the business here. We had a section here where had info on ads and ah, lot of people in different marketing groups that I'm involved in. We're kind of, you know, saying that it was gonna be a bummer and that it sucks that they're no longer available, but it's actually still available to look at your competitors ads. You just got to go to a different place, and I want to show you where you can go to get those as they are. So gonna pull up of your competitors so you can look at their copy, use them as references and you won't be able to use ideas. The new area that you want to go to when you're looking at your competitors ads is down here and you're going to go to the page. Transparency. This is a new area that was just added there. I believe just recently when they took away the info on ads. You gotta understand that Facebook is constantly upgrading updating the platform. So you may find things that where they're available a day ago, 23 days ago, we could go, and now they're gone, or they're in a different place. So is this part of the game of Facebook? Right? You've gotta roll with the punches. You gotta involve with the time. So let's go over here. Seymour, we go to the ads right here, view in the ad library so automatically it's going to take us to the click funnels ads here and so we can go down here and look at the active. Adds inactive. Mads, this is a powerful tool here. Really? Look at kind of what adds that these guys were running here as faras click funnels so we can use them for ideas. But the info on ads section is still available. Is this essentially moved to a different place. So I just wanted to create this quick video in here to give you an update that you know what thean phone ads just moved, but it's still available for you to take a look at. I mean, this is something where you can come in here and really type in any type of brand or business and pull up their ads. The mingle back over here. The easiest way is this Simply coming here to the actual Facebook business page right fan page and then literally go down here to pay transparency. Seymour. And you're good to go. And so that's going to be good for any particular Facebook page. That's gonna be the new strategy for you doing your research toe. Look at your competitors ads and use them as references and his guide. So that's it for this video here, and we'll see you guys in the next one makes. 28. Facebook CBO Overview: in this video, we're going to go over the Facebook campaign budget optimization, and this is a new rollout for Facebook, where we can set a budget at a campaign level instead of having it set up at the ad set level. And so I want to go ahead and walk you through this year so you can get a better understanding of how this works and how you can execute on having profitable CBO's. So the Facebook campaign budget optimization is where we are distributing the budget across the campaign and not the individual audience or targeting add sets right. That's where we typically set the budget in the ad, said Area. When we're targeting our specific audience, the interest right. So with setting the budget at the campaign level, this allows Facebook to automatically and continuously find the best available opportunities. Four results across your ad sets and then distribute your campaign budget in real time to those that are getting the best results. So if we look at the image to the right, we can see that we have one campaign that is being ran without the campaign budget optimization, and then the other campaign is being rand with campaign budget optimization, and so what you'll notice is the 1st 1 there. We have $10 a day for the ad set, right, and we have three different ad sets. And so what's happening is that Facebook is Onley putting $10 a day Teoh each ad set. And so, inevitably, some ad sets are going to get more results for that $10 And some were going to get less results for that $10 right? And so what ad set to we see, That's the clear winner. They got five conversions for $10 then on AD said three. They've got two conversions for $10 then at set 13 conversions for $10. So obviously here adds that Number two is a clear winner. Now, with campaign budget optimization, we can see that with at Set to there was $18 spent on this particular at set, and we got a ton more conversions because Facebook started noticing. Okay, Ad set to is converting very, very well. And what we're going to do then is we're going to put in the majority of the budgets into at set to because that is the one that is converting the highest and the best. Now this is what Facebook is doing automatically. It's distributing the campaign budget to the appropriate and set that's getting the best return. That's getting the best conversions. And so you'll notice on at Set one, there was only $7 then add said, number three on Lee, $5. So this is allowing Facebook to optimize the campaigns for us. It's automatically going to put in the funds into the ad set that is getting the best type of returns and conversions so very, very powerful here. Now let's take a look at some campaign budget optimization key factors. So what we want to keep in mind here is that Facebook campaign budget optimization get better with time. Okay, you may initially start out with great results if you're setting the budget at the ad set level. However, in the long run, over time, the CBOE wins out because it collects more data, more information, and then Facebook is able to use its AI to appropriately optimize a campaign. And then we don't want to have more than 10 assets within one CBO. That's too much for Facebook to handle. And then ultimately, if you want to control the ad set budget every single time instead of letting Facebook be the one that you know, actually distributing the budget accordingly, then you can literally just set up one particular campaign and then skip CBO. And then this allows you to control that campaign budget because you only have one ad set in there right in that particular campaign. And so this pretty much circumvents the CBO process. However, keep in mind that Facebook is utilizing CBO's to allow the advertisers to get better results. Better returns because the AI technology is able to notice and realize, Hey, this ad set Number two over here is getting great conversions. It's getting, ah, whole lot of action there. Let's go ahead and place the majority of our funds of our budget into this. Adds it here because it's getting the highest return so very important here toe. Understand how CBO's work, the campaign budget optimization because Facebook is going to be making this mandatory in the near future. And so it's important for us to understand how this works and that ultimately Facebook wants us to get the highest return on our ad spend because they know that we're going to come back and spend more money with them. So it's in their best interest to be distributing the budget at a campaign level because they're going to put the funds in the appropriate ad set that's getting the most conversions. You may need to watch this video a couple times just to understand it, but it's pretty self explanatory if we set our budget at a campaign level and we have three different ad sets and at set number two is getting the most conversions in return. Right then Facebook's going to put those funds and allocate them to that ad set because it's able to do that in real time because the data is collecting so very, very powerful. That's going to be here for the Facebook campaign budget optimization, and we'll see you on the next one 29. Facebook Retargeting Overview: in this video, we're going to cover Facebook. Retargeting Now Retargeting is one of the most powerful ways to reach audiences that have previously engaged with our ads with our website or have taken a specific action but haven't taken another. And so this allows us to easily stay in front of our audience if they've had any type of previous engagement with our brand with our ad with our website, whatever that may be and then show them additional adds, that may be relevant to an offer that they may have not taken or a product that they may have not purchased. But they landed on a specific page. So let's get right into this year. And so, as I mentioned, the retargeting is a form of online advertising that targets customers or an audience based on their previous actions. So, for example, what we can do is we can create retargeting campaigns that target people who have clicked on her ad and went toe a landing page and did not fill out their information. This audience would then see ads mentioning that they forgot to fill out their information on X y Z landing page and that we're giving them an extra voucher. We're giving them an extra 10 or 15% discount so they can actually fill out their information or buy that product. And so, by using retargeting, were able to keep our audience engaged, a reinforce our brand and our awareness and ultimately move people from becoming aware of us. You know, cold traffic. But then getting a little bit awareness of us to actually becoming hot prospects that are interested in our product or service because they may see us one time that may go to the landing page. Maybe they're not familiar, but their retargeting allows us to stay top of mind and let people know that we noticed that they landed on X Y Z page, but they did not input their information. And so let's take a look at this image over here on the right. We can see here that the very top we have Bob who visits a landing page. Let's say we're giving away a teeth cleaning or we're doing some type of dental implants offer where it's a special, right? So Bob clicks on the ad, they go to the landing page and they don't fill out the form. So they go to the landing page. They look at everything, but they don't put in their information. Maybe they get distracted. Maybe for whatever reason, they got disinterested or anything can come up right, especially with the fact that our attention spans are very, very short. He's gonna get put into a custom audience of those who landed on the landing page and did not fill out their form right did not feel that their information. So now Bob's going to see another ad mentioning to them that they landed on X Y Z landing page or they were interested in X Y Z offer and that they forgot to fill out their form. And they're going to see a coupon or another discount for them to go back to the landing page and actually fill out their information. And so it's this big loop where we're showing people on offer there, clicking on it. They're going to the page. They're not checking out. They're not putting in their information and they're seeing another ad, and then they get taken back to the order page or the actual landing page to fill out their information. So this is a very powerful way to stay top of mind for your audience, to build that awareness, to build out branding and to get people familiar because a lot of the traffic that you're going to be working with on Facebook is going to be. Quote new people that don't know about your brand about the business. And it's important for you to have them see multiple different ads of your brand so that they can know, like and trust you and then be able to take action because they've seen your brand multiple times. So this is the power here of the Facebook retargeting and using the pick. So to make sure that we're capturing all the data of those who have landed on specific pages and did not take our desired action that we want them to take and then being able to create custom audiences and show them different ads that tell them, Hey, we noticed you didn't do X Y Z when you landed on this page. Here is an incentive for you to go back and actually fill out your information or toe by excising product. So that's gonna be here for the Facebook retargeting, and we'll see you on the next one 30. Creating Facebook Retargeting Audiences: all right, so in this video, we're going to go over custom audiences. So what exactly are custom audiences? How can we create them and how can we use them? And so custom audiences allows us to create audiences based on specific actions that individuals have taken or have not taken, and a lot of other types of metrics as well. We're going to cover that in this particular video. So let's go ahead and pop up the create an audience here and let's pull up the custom audience criteria and filters. And so what you're notice here is that we can create custom audiences based on specific metrics or specific data points right so we can create an audience of people who have visited website visited a certain webpage landing page. We can upload a customer list. Let's say that your particular client has a detailed list of their customers with their email address or phone numbers, right? We can actually upload their data and be able to create a customized list based on that particular information. So this is what you to consider your particular source data right? Because if people are landing on your website, if people are on your email list. Or perhaps you have a list of cold prospects that you haven't reached out to, However, you want to upload them to Facebook's or you can run ads to that particular list. This is your sources of data, right? And then we go down here. This is the actual Facebook data sources. So let's say we're running video ads and we want to create a custom audiences of individuals that are actually watching our video at a certain percentage, whether that be 50% 75% or all the way through. We can create custom audiences for those specific individuals based on those metrics there . And then we have the instagram business profile. So this is where we can create an audience based on any kind of interaction with your INSTAGRAM profile. And then we go down here and we see the lead form. So let's say you're running lead ads and you have people that air actually landing on the lead form, but they're not submitting their information. And so this is where we can create custom audiences based on how individuals have interacted with the lead form ads, right. If they're falling one step short of actually filling out their information. Maybe they opened it up and they didn't submit their information. Weaken target those particular individuals and be able to create custom audiences based on those actions. And then we have the events. Now, this is not something that you're going to be worried about because you're not going to be focused on creating events for your clients, so we don't have to worry about that. And then we have the Facebook page here. So this is great for when you have a Facebook page that has a lot of likes from the particular customer base right where you can create an audience of everybody who has interacted with the Facebook page that maybe likes to page or any kind of action with the Facebook page. We can create an audience based off that, and these are typically very warm prospects because they already like the brand, right? They already have engaged with the Facebook page, so it's going to make it easier to convert because they already are familiar with the brand . And then we have the infant experience. This is something that's pretty brand new here. I wouldn't worry too much about this right here as well. So now let's go over here. The website. And so what you'll notice here is that we can create a very specific audience and we can create these audiences based on when they last landed on that particular website or landing page. So let's go right here. And let's say we want to target people who visited a specific landing page. Okay, so let's say right here. Let's go websites dot com I would say Dental implant puts website dot com Dental implant OK , let's just say that that right here is the dental implant landing page, right? And then we want to exclude people that actually took the offer. So those who actually took the offer and landed on the thank you page, we want to exclude those, right? So let's go to exclude people. And so we want to exclude people that visited a specific page. So this one right here would be websites dot com and then dental implant. And then thank you. Okay. And so what we have here now is an audience that we're creating that has individual people right that landed on the landing page and did not submit their information because we're excluding everybody that's actually landed on the thank you page, which tells us that they landed on that page because they submitted their information, right? So only those who have not yet submitted their information but landed on the landing page rain. And so here we can go 45 60 days, typically anywhere between 30 to 45 days. It's a good number. Anything past that. It's typically going to be much more difficult to convert those because it's been eso long , so 30 to 45 days should be just fine. And then right here we can put a dental and point audience. So here we have a dental implant audience did not submit, and so we would go right here to create this audience. And so this would create an audience of those who landed on the landing page. Rain. They saw our ad. They clicked on the landing page. For whatever reason, they got busy. They got distracted. They were not able to submit their information. And so now we want to hit him again to show them another ad and say, Hey, we notice that you're interested in dental implants. Looks like you landed on the landing page and you forgot to submit your information. Write something along those lines where you're reminding them of the fact that they landed on that page and they didn't go all the way through and submit their information right? So we'll go right here, create audience, and then we can start running ads to these individuals. OK, so now let's go back. Now let's go to the customer list here. And this is where we can create a custom list based on our own customer information. So if your client has a customer list of all their patients of all their different customers, clients, whatever that maybe we can go ahead and upload that particular list here and then be able to create a custom audience based off this. And one thing to keep in mind here is that the bigger the list, the better. Facebook loves the data, and the more data, the more information that they can get, the easier for them. It is to create these audiences right because they'll have more data toe work with. So when you're preparing your list, you have to have one of these main identify. There's at least one, so you need to have at least an email phone number. You need to have either first thing in the last name or any of these other areas here. I would recommend having the email having the first and last name. If you can get a phone number, that's great. However, just one of these should be just fine. Include more identifiers here. So if you can have, like the actual address of the individual with the city, the state, the ZIP code, if you can get more information as far as their age, date of birth, gender, right, the more data, the better for Facebook too well, and find these individuals and then also similar individuals as well. And so here we can add customer value. So this is where if you want to add how much a customer is worth, right, we can go ahead and include that information and there as well. And so right here. What you can do is download a list template to give you an idea of how to structure the Excel file so that you'll be able to upload the information correctly to Facebook. OK, So let's go to next year. So we'll put no for this one here. And if you're setting up a brand new custom audience and you've never done it before, then they're going to ask you to accept the terms here. And so here you would go ahead and upload the file. You would name the audience again here. If you download this list simply here, they're going to show you exactly how the data should be formatted so that Facebook can accurately read that information, right? And so then we would follow the next steps, and we would be able to create this customer list audience. So let's go to cancel here. Let's go back over here. Just go to custom audience. So now let's go down here and let's create an audience based on our video view. So this is a great way to be able to build brand awareness where you have a video, and then you are retargeting individuals that have watched the video a percentage of the way through. Now, as far as the days in the past, you want to go anywhere between 30 to 45 days, ideally 30 so that it's fresh it's possible to that individual. And then here you'll notice that we can create custom audiences based on the level as far as a percentage that they've watched the video and the best ones are going to be 50% 75 and then 95% through, because just think about it, right? If somebody watches a video 50% 75 95 there obviously interested enough in the product, in the service, in the business, in the brand to watch that video that long and so they're more likely to purchase become a lead or to get them to take in action that we're wanting them to take right because they are already familiar with us. They've watched this video certain percentage through. Obviously, you don't want to create audiences for these over here, because when somebody's watching a video for 10 seconds, 25% they're not very interested versus those who obviously have watched it. At least 50% are going to be so let's go right here and let's go to 75% here and here is where you'd slept a certain video. You can select multiple videos. However, I would recommend that you only select one video and that you create an audience based on the percentage of those individual views. And typically what you want to do is you wanna wait until you get about 1000 views or anywhere between 900 to 1000 views and then create these audiences because that gives Facebook enough data. Okay, so wait until you get about 900 to 1000 views before you create the's custom audiences for video views. So we're creating an audience here for a specific video where people have watched it 75% of the way through. And we want to target those who have watched that video in the past 30 days. And here's where we would name this audience. So let's just say, dental implant audience, 75% video views. And so now the only thing that we need to do is at a video here. I'm not going to go through that. It's a very simple you get to go to choose videos, and Facebook will pull up the difference videos that you have on your page on your ad accounts and that you can pull up and then you'll be able to add that there and then be able to create that audience there. Okay, so that's how you can create custom audiences based on video views. So let's go back over here. And so now let's go ahead and create an audience based on the INSTAGRAM business profile. Let's say that we wanted to create on audience here based on people who have interacted with our instagram page. So let's say I want to create an audience here of anybody who's engaged with any post or any ad. Okay, so we'll go like this and then let's say for the last 30 days and then same thing here if we want to exclude people who have, let's say, go onto our website and submitted their information right. We want to exclude people that have gone to our website and gone to like a landing page or submitted their information. And so what we can do here is let's go down here and create a custom audience based on anybody who has visited the business profile okay in the past 30 days, and then let's say that we want to exclude anybody who has actually interacted with any kind of post any kind of add and so will exclude those people. And so now basically, what we're doing is we're creating an audience of those individuals that have visited our profile but haven't had any type of interaction with us. Okay? And so we can create a custom audience here and named this. Let's say Instagram, no post our ad engagement. Okay, go like this. And then we can go here to create this audience. And so now let's go back. And so that's how you create an audience from the instagram profile, right? And so let's say now we want to create a audience based on the lead form, okay? And so if we go right here, we can see that we can create an audience based on anybody who has opened the form right. That's very broad. We want to get more specific so we can then create an audience based on those who opened the form but did not submit the information and then those who have opened the form and submitted their information. Maybe we want to present a different offer to these guys versus thes who did not actually take the action, right? So let's go here, people who opened but did not submit the form past 30 days. And then we can go and exclude this further and say for the past 30 days we want to exclude people that have opened and submitted the form right and then we would go ahead and create this audience. Now the reason why it's not letting me create this audience is because we have to select specific forms here, right? So you would pull this up here and actually select the right type of form that you want to create this audience from, because obviously, if you're running different offers two different audiences. You'll have each individual lied form that you can create the audiences from. So make sure that you're selecting the right lead forms here, and you should be able to go ahead and create this audience. Let's go ahead now and create an audience based on the Facebook page. So now what we can do here is we can create an audience based on any type of engagement interaction with the Facebook page. So let's go back to 30 days and we can create custom audiences based on these key metrics. So anyone who has visited the Facebook page. Anybody who's engaged with any kind of post or add anybody that it's clicked on any of the call to action buttons, people who have just sent a message to the page, or anybody who has saved Paige or any post right so very specific data here. Let's go ahead and create an audience here of anybody who has visited the page, okay, and then we want to exclude anybody who has. Let's go over here and put 30 anybody who has engaged with any type of poster at Okay, so we want anybody that has visited the page, and we want to exclude anybody who has already engaged with us. So we want to essentially creating audience of people who haven't engaged, and we can even break this out even further. Let's say you want to break this down to We want to make sure that we're excluding people who have clicked anything here, right who have sent us a message who have had any kind of interaction, right? Maybe you want to exclude those as well. Okay, so we can do that as well here, so we can get very specific. So let's go 30 days as well. And then let's name this. No engagement, Okay? And then we would be good to go. So let's go back now until we've covered all of these different areas as faras the motion portal ones that are going to be the most important for us. Right? Which is our sources here. The websites, The customer list coming down here with the Facebook sources, the video views of the instagram profile, their lead forms and the Facebook page. And so that's gonna be here for custom audiences and we'll see you on the next one. 31. Creating LAL Audiences: in this video, we're going to talk about how to create looking like audiences in Facebook. So the first thing that we want to do here is go to the Create audience button and then we're going to have this drop down right here. And then we want to go to look alike audience. So let's say that I created a custom audience of people who watched the video at least 75% . Okay, I have a custom audience of those individuals, and so, after I create that custom audience, I can then go here to the lookalike audience and create a lookalike audience of that video view audience that I created of those people who watched ah specific video for 75%. Let's say that I uploaded a customer list and I created a custom audience from that email list. I can then go in here and use that custom email audience that I created and create a lookalike audience from that. So what it's allowing us to do here is create audiences that are similar to what the actual seed audience is about. And so here we can see we have 1% 2% and So as we move up and we progress, the higher the percentage, the less in common that audience is going toe have. So, for example, here with 12 and 3% these air going to be the most in common to our actual seed audience? Let's say that we have an audience here of the video views of 75% for specific video. If we create a lookalike audience at 1% this is going to be the closest as far as the commonalities with the actual seed audience. If we go to 2% it's going to be less in common, right, And then as we go up, it's going to expend wider and wider and wider. However, these are still great audiences toe have because they're similar to what we have as faras deceit audience. So we can create very large audiences from our seed audiences and start expanding very, very wide. Let's take a look at some of the tips here, so as you can see here, Facebook says, find new people who are similar to your existing customers, just like I was mentioning the lookalike audiences allow us to reach new people who are very, very similar, who also may be interested in a particular product or service and are very similar to our seed audience and then right here, create a look alike of your most valuable customers, right? If we have that customer email list that we can use to create a custom audience, we can then create that. I look like audience of that initial customer list so very, very powerful here where we can create a ton of lookalike audiences. And it's just a matter of creating our custom audience first and then coming in here and creating that lookalike audience. So that's going to be here for the lookalike audiences, and we'll see on the next one. 32. Secret Way To Unlock Hidden Audiences: Hey, one here and in this video, I'm gonna share with you a secret Facebook ads audience hack that you could use toe unlock more detailed targeting for your particular Facebook ads. Now, before we jump into this exact processes strategy here, go ahead And like this video, subscribe to the channel. So you don't miss any videos that are uploaded daily. So let's go right ahead and jump into this. Now the strategy is literally centered around detailed targeting. So now, as you may know, Facebook has really limited the detail targeting here, and it doesn't give us as many options as it previously did. So if we're coming in here and we're looking for a lot of different interests demographics , behaviors that we can target, they're very, very limited. But I'm gonna show you a way that you can unlock several hidden audience features and demographics and interests that we can use so that we can broaden our audience data set here. So let's say that we were looking to target people that liked golf. Okay, so let's go ahead and type in golf here to the detail targeting and literally it's going to give us about 10 or 15 different things that we can choose. Okay, so we have golf here, and really, that's about it. We don't have very many interests that weaken target based off of the golf keywords. So what we can do is utilize a special tool that I'm about to walk you through to unlock the hidden audience feature. So let me go ahead and show you here. So, as I mentioned, we type in golf or only going to see about 20 to 25 different interest that are around golf that we can target. But let's go ahead and go over here to this tool, which is the add interest pro. Now what this does is it allows you to unlock several hidden, detailed targeting features, writes Faras. The behaviors interest and let me go ahead and show years. So we typed in golf, right? And we saw that we only had about 2025 detailed demographic targeting behaviors, right interest, So let's go up here and type in Gulf. So now, as you can see, we've pulled 432 different types of interest and audiences that we can use a target as well . So we have golf here so we can highlight that golf course, right? Because you want to target people that are into golf. That's good. Golf Channel miniature golf and say golf equipment. Golf Digest. Uh, let's go professional golfer golf, stroke mechanics, U. S. Open. And we continue to go in here and look for ones that you don't make the most sense here. United States Golf Association. Okay, great. We can even target specific golfers. Okay, so this automatically pulls up all these different No detailed targeting that we can use as faras for our audience set there. So let's go. Golf, video game, Puma, golf, all these different things here. PGA. And so what we do is we go up here and we go to copy the clipboard. So once we copy that, we can simply come in here and we'll exit out of this here, okay? And then we'll copy that all of this year and paste it so literally all of these interest. You know, the additional interest from everything that we saw there is going to automatically pull up when in reality, these are all typically hidden within the audience detail targeting in here that Facebook normally provides. So this is a secret hack here that I highly recommend you use. I believe they're $9 a month, but they will allow you to unlock so many different audience. That's because when you're just starting out right and you're coming in here and let's say that you didn't know about this and, you know, you were just kind of looking to target people that, like to golf ball as I showed you earlier. Typically, we're gonna go to golf, and it's just gonna show I'm gonna go back over here about 20 to 25 different interests around golf that weaken targets. OK, so go over here. We look at this and then we select this here and then we go to suggestions. Okay? Yeah, we're gonna have some here. But you know, not anything as detailed as this over here when all this stuff is related to golf. Because if you go over here and you look at, there's some things that are not even related luxury, real estate, real estate investing, automobile skiing, all this stuff right went over here. We have everything related to golf. So and it's I believe it's 432 different audiences interest here so highly recommend that you play around this tool. I think they all for a free 30 day free trial work. I think it's a free trial or even a free account, and then they give you a limited amount of searches. But how do you recommend this strategy here? This hack So you can unlock more audience, because when you go for here, everybody is going off of these initial interest targeting. So the same people that are running the ads right in that are targeting people that, like golf, have only access to these just like you. But now that you know about this tool, the secret hack here you have access to over 432 different audience interest that you can target as well. So you can really broaden your audience data set there, and you won't be able to be ahead of your competition. So that's it for this video here. Let me know if you have any questions on this down below, like us. Describe and we'll see you guys in the next one. Thanks 33. Facebook Ad Performance Metrics: Okay, So in this video, we're going to go over the Facebook ad performance metrics. So let's go ahead and take a look at these metrics here and will cover what each one of these means. So here are the results section. Here we have the Facebook leads, the link clicks. This is for whatever type of campaign we have set up here. This is for Facebook lead forms. This is for the link clicks. And then this one right here is for video views. So we know that these here are showing us all of the results for the campaign. And so here in the reach section, we can see that this is the number of people that saw our ad at least one time. Okay? And then the frequency here, this is how many times a person see the ad, OK, the average number of times. Now, this is something that you want to pay very close attention to, because that could cause audience fatigue and really annoy the audience. Okay. So, making sure that they're not seeing it too much frequency between 1 to 2, maybe three, is ok. I would try to be within 1 to 2 at the most. Okay, and the higher the frequency is civically from having smaller audiences. So that's why it's important for us. Toe have large audiences and to have enough of an audience for us to be able to have our ad shown to ah lot of different people and not have it shown a numerous multiple times to the same person, right? Cost per result. Here. This is essentially the cost per our campaign objective. So for here this was a lead generation form, and for each lead, it costs us 5 52 and then for each click here it was 39 cents. And for every 12th view, 13 cents. And this one here for every lead was 17 70 then here on the budget, pretty self explanatory. Our using the ad set budget and then the amount spent here. This is how much we spent for each campaign. 7 56 1 56 3 19 And then here's the total spend through all of the different campaigns. And so here on the impressions, this is the number of times that our ads were on screen. OK, this is how many times are at actually showed two different people and, you know, maybe they didn't see the ad or the skip through it, but it's the amount of times that the ad was actually placed out there for people to look at. Okay, how Maney impressions we had here. And so here we can see we had 91,000 impressions and then the CPM here, this is cost per 1000 impression. So for 1000 people to see the ad, that's about 14 88. Okay. And then for 1000 people to see this adhere. It was 9 83 And so this is essentially showing us how much it costs us to have. Facebook showed the ad to 1000 people. And so the link clicks here are how many people actually clicked on the ad okay and actually went to the destination. So let's say we had a landing page. How many people actually clicked on the ad and then went to the landing page? Or how many people clicked on the ad and then went to the lead form? Okay, so the cost per click here, this is essentially showing us how much they cost us for every person to click. OK, so we had 744 clicks that actually you don't clicked on our Facebook at. And then each click cost us $1 in two cents. Okay? And down here you can see the different costs and then the CTR, which is the link click through rate. This is the percentage of times that somebody saw an ad and actually clicked on the link. Okay. And then here we have the 1.46% 2.49%. So it's really giving us a good indication of how many people actually saw the ad impression. And then how many of those individuals that percentage right, that actually clicked. And then here on the all sections, OK, this is pretty much any kind of clicks anywhere. So this is all types of data's faras. Anybody just clicks on the ad. They want to click on the read more if there's long form copy. Same thing here. Everything This is counting all of the clicks, the click through rate cost per click. And so this is a totality of a number of different factors, and it's not necessarily the rial accurate data. The rial most accurate data that we want to make sure that we're tracking is the actual CPC click do rate, right. These right here and then the actual cost per result, not the actual all and then all here because this is going to tell us, you know, if somebody clicked on somewhere on the ad but didn't actually go to the landing page. So you'll notice here that the clicks all is obviously a lot more than the actual clicks for the link clicks here. So this is the data here that you're going to want to make sure you're keeping track of, and this is going to be mainly here for the local space. If you're looking to work with, like, e commerce clients, where you have some sort of product that you're selling, you're going to want to have a lot more metrics here. For example, you want to have at the cart at the check out page. You wanna have all those different stages if you are running e commerce campaigns now, for the most part, this is all that you're going to need to keep an eye on as faras them Facebook ad metrics, and you should have access to a Facebook Excel doc, where you'll be able to plug in various industries and look at the average cost per click average cost per lead cost per result. It will really give you good ideas for us if you're staying within that particular industry , so make sure that you're using that dark so you can really get a good ideas for us if you're staying within that percentage of what the industry standards are. Because for some industries, the cost per lead can be a little bit higher, and for some it should be a little bit lower. And it's important for you to know that you're either staying within the realm of the percentages or the actual numbers. And if you're not within those numbers, then you may need to do some optimization, right? And so this is how you can read the Facebook ad metrics that's gonna be here for this one, and we'll see you on the next one 34. Facebook Ad Split Testing Strategy: Okay, so in this video, we're going to go over the split testing. So when we come here to the at manager, we want to select whatever conversion were using and let's go ahead and select the traffic here for this one, and then we'll select this to on right there. And then here we can see what we can split test. So if we want to split, tested, creative or do we want to split test the delivery optimization, Theo audience or the placement? Now it's important for you to understand that you want to Onley test one specific variable . So let's go here for the audience and then we'll go ahead and continue their And so what we're going to be testing here is, let's say a specific age variance. So we'll have, Let's say in here this particular audience right here and so we can go ahead and test this particular custom audience right here. And then we contest another one here with, like, let's say, Alfa Bodybuilders. So we are testing two different audience groups here, okay, And this is going to be here at the ad set level. Okay. And so this is what we're actually testing. Now let's say you wanted to have just a simple audience here with just like a uh, let's say over here location to go right here. And let's exit out of this, OK? And will completely exit out of this here. That's knock these out. Okay? And then bone boom. And let's say we wanted to just reach ah, specific location here for this dentist. Let's just go right there. Okay? Great Boehm, we'll select that. We want 10 mile radius. And then that's what we wanted to select. 25. Let's go to 25 to Let's go to 55 k And then we can do men right? Who are update and then here. Well, knock all this out here. OK, so now let's go Over here. This name, this female dental implants, female Onley and then 25 to 55. Ok, let's go. 25 to 55 here. Okay, then let's go toe women on Lee and let's go to the location here. A 10 mile radius. Okay, great. And then let's go to update. Okay. And then we have two different audiences here. Let me go ahead and rename this here This is going to be dental in point 25 to 55 men king and then go to update. Okay, great. So now we have a specific audience ad set a here that is targeting Onley male 25 to 55 then female Right on Lee female 25 to 55 as well so we can split test both of these to see are more males converting more females converting whatever that may be right and it's very important. Here's understand that you Onley want to test one specific variable at a time. You don't want to be testing age and gender. You want to keep the variables the same except for one or else you're not going to get very good data because there's too many variables, right? So just testing one, making sure that you're just testing either gender age or whatever, maybe as faras interest and at each level right. If you're testing and split testing here on the ad, you want to split tests, you know just one thing, so that you can get that right data back and be able to find out which ones actually giving the highest return and then be able to turn off all the other ones. Okay, so that's gonna be a here for split testing, and we'll see you on the next one. 35. How To Scale Facebook Ads Campaigns: Hey, guys. One here, in this video, I'm gonna go over how to scale your Facebook ads nice and easy. So I know there's a lot of different ways to go about scaling your ads. I know a lot of people, unfortunately, take the wrong approach by feeling that an ad is quote unquote fatigued or I have been running for so long Now they got a cannon and run new ads and kind of new creatives. But there's actually a way for you, not toe have to do that. And I'm going to show you here and walk you through a process that will allow you to use one side of creatives and keep recycling that and actually duplicating that and scaling that out for, you know, for Max, you know, were turned on investment because most Facebook marketers that I've seen out there from what I've noticed, is that they talk about Facebook ad fatigue and, you know, changing up the creatives. You don't need to do that. So you walk you through kind of the first step here. So the goal in really any Facebook ad campaign right is to find your winners and skill out the winners and turn off all the losers. And, you know, make sure that those winners are at a good cost for lead or good costs for purchase, whatever that may be in that you could easily turn that up or down, right on or off, just like a faucet. That's one of things that tell my clients is a. Our goal is to find, you know, 3 to 45 winning ads that weaken skill out to the moon, depending on your capacity. And that is what you need to do because you don't have to have a bunch of new creatives every time you feel that ad isn't profitable anymore, brain. So the goal for you to have actual as you can optimize very easily and effectively is having multiple add sets, Okay, with each having four unique images. Me, Let me give you an example of how this works. Okay, so I have an ad set one. Okay, I have one audience, and I have, let's say one particular hook in there, I'm gonna give you an example. So I have a free teeth cleaning. That's them running ads for dentists, Haven't I? Haven't ad set audience. I have a teeth cleaning. I'm not just gonna have one ad in there, Right. I'm gonna have one ad the same offer, but I'm gonna have four different images in there, because what I'm doing is I'm creating variation, okay? And so then if I have, um, you know, 10 different audiences, I'm gonna have one ad in there, but with four different images, So it's really four adds It's the same copy, right? The same hope. The same offer is just a different image because you don't know what's going to resonate the most with that particular audience. And the way Facebook algorithm works is they say you have 1000 people in your audience. Okay? You have 1000 people that fit in this audience. Book it. Now, people think that, Okay, Facebook's gonna show my eye to all those 1000 people. Well, unfortunately, it's not. It's gonna show your ad to a small sliver, a small segment of the audience, maybe 5100 people, and then based off those initial conditions of those initial actions from the type of people that are engaging, clicking, liking, sharing, taking up on the offer, Facebook's then going to look at the audience and then go and find other similar people from those initial conditions and find others that meet that criteria, meet those characteristics and then show those ads to those people. So that's why you want the variation because you don't know what's going to resonate with people, and you want to kind of cast a wide met so that you're able to have the most amount of success. Because you can have one audience, you show the same exact attitude. And because it's only shown to a small segment of the audience, you can have one ad bomb and one ad completely have success rate is because of the initial conditions. That's what really matters. Okay, so what most people do and let me let me go to the next one here. What most people do is kind of. What I mentioned is that whenever they feel that an ad is no longer working anymore and it's kind of ran its course called Apetit, and they just can the ad and then they go and create new creatives. But you're pretty much starting from scratch again. You're doing that right? And so what I recommend is not creating new creatives but simply duplicating that winning ad set, okay? And changing something very slightly on it. So when you're doing this, you're essentially have ad set one that is profitable. You duplicated. Okay, that winning profitable ad set. And you change the bid, you change the audience or something very, very minor in there, because then you have a whole new set of initial conditions, right? And so that ad Excuse me. That ad said that you just duplicated now has has a new small segment of that big 1000 people audience that they can show your ads too. And when you continue to do that, those assets now are touching upon different segments of that initial audience. So you're having mawr ways toe win. So just think about even if you have a massive audience, like a 1,000,000 people in your audience or 500,000 right? I mean, you could have that audience running. They're very successful campaigns for years. Because you're I mean, you're never ever really going to see that entire audience. You only just gonna see small segment, small slivers. So in order for you to try Teoh, get funding is much of those 500,000 people or a 1,000,000 people is possible is to create and duplicate your winning assets and change something minor. It can be the age, the ad budget, maybe a mobile device versus, you know, versus actual you know, that stop female versus male something very, very slightly because it changes the set up so that Facebook things, it's a new kind of you kind of add. And so it has a different set of new condition. So the way to really, as I mentioned, scaled out your Facebook ads and find the winners and continue to kind of, I guess, utilize the same ads over and over and over again for my for an audience is by duplicating the ad sets okay, in changing it up, that is how you're going to easily scale of your campaigns. I mean, I've done it numerous times. It's super easy. You know, you don't have to go into great depths of you know a man is this ad is no longer working and became, you know, negative is no longer profitable. Well, campaigns happen like that all the time, right? You may have ah campaign that, you know, assets running. It's working well for a month. Profitable home. You know, we're making money, we're killing it. And then all of a sudden, it falls off right? Well, time to duplicate that and change something and then have a whole new set of initial conditions. And then boom won't hold hot ones. It becoming profitable now. So don't ever think that your address like getting fatigued or whatever. It's actually, if you have a large audience right in your audience base there for your AdSense, duplicate them. Change up a couple things and you'll have a new set of conditions. And that's how you could easily scale out your campaigns, your ads to get the maximum return on investment. So that's if in this video here, I just wanted to give you a quick overview of how to scale your Facebook ads campaign worked extremely well for me. I know it'll do wonders for you 36. Facebook ROAS Calculator: All right, So in this video, I want to walk you through a secret tool here, which is the Facebook ads return on at spend calculator. And what this does here is it allows you to see how much you can get us far every turn on which you're investing or what your clients is investing in this faras the ad spend Okay, so let's go ahead and walk through this year. This is a very powerful tool because it will give you an idea as faras. How many potential leads your perspective clients can expect in what particular industry so bright here we can look at the industry and we can select all these different types of industries, and the information and data is going to get automatically populated. So, for example, if I goto apparel, you notice here that the clicks will change, I got to be to be the number of clicks will change. And so this is really about giving us a good understanding of what we can expect for our particular industry. So let's say we were working in the healthcare space, Okay, so $1000.1 dollar and 30 cents per click conversion rate about 11% and then the sale price . So how much is an actual sale word to that particular client? So let's say here it was two or $1000. Okay, for, like, a dental implant will say 8005. Okay. And so if we go up here, we can look at the results and it shows us. Okay, so 769 clicks, 85 conversions, Cosper conversion or cost per acquisition is $12 then the value is $1000. Now let's bring this down. Let's say that because this is obviously, you know, quite a bit here. And obviously not every conversion is going to actually convert, you know, as faras. Every lead that comes in, they're not going to capture and, you know, convert every single lead that comes in to the actual landing page. If, let's say 10 people submit their information for, like a dental implant, they're not going to get all those 10 people toe. Actually, you know, come in. Maybe it'll be 30 40 50% right, so you can break this down even further. Let's bring this down a little bit, and so let's just say here, 35 actual conversions, right leads that are actually converting each month because maybe you can get him. You know, 60 70 leads, right? And it's pretty easy and simple to get those numbers. However, 35 of those actually convert. Let's even go down further here. Let's be conservative, Let's say 25 of all of the leads that come in They say that 50 or 60 or whatever that may be right. 25 of those actually convert right. Then they're going to be able to get a return on that spend of $23,000.738. So this is a return on that spend of 2373.8%. And so you can use this in your presentation. You can take the screenshot and let your perspective client know that Hey, based on my calculations for previous clients or from what we've seen in the past, you know, this is giving us a pretty good estimate of what you can expect as faras a return on investment right on your page where you have your ideal scenario, right? You can show this to them. You can take a screenshot here and show them. Hey, if we get at a minimum 25 conversions and each conversion is worth to you, right X dollars, right? Or in this case, $1000. Then, with you on Lee investing $1000 you're going to have a return of $23,000 right? Obviously here, that's not counting your management fee. However, your management fee is going to be very minimal in comparison to how much they're getting on return. So very powerful tool here. You want to go to Einstein marketer dot com forward slash R o a s and then dash and then a calculator. And then it will pull this up for you so you can come in here and change up the industries that say you want to get into the auto industry. You know, any kind of education type of business, right? Fitness, home improvement, right, And so it's really giving you the ability to have this information be pre populated, so it's even go to the home improvement, and a value for a customer is going to be more in the home improvement space. So let's say a value here is Let's go about 2500. Okay, all right. So now we can see that if they just get 23 conversions, which means that 23 people that actually convert and actually get a project done right each month, then the value for this is going to be 56,101 return on that spent. And so let's even be a little bit more conservative here in the home remodeling space. And let's say that we only get That's a 15 conversions here, right? Very, very conservative still, with just $1000 in ad spend. And if they get, you know, 40 50 or whatever how many leads and then Onley 15 of those actually convert into paying customers. That's still going to be, you know, about $36,000 return on ad spend. So it's still going to be massive here and this tool here. Like I said, take a screenshot here so that you can show your perspective clients in your presentation and show them Hey, this is what we can expect at the very minimal. You obviously would have done your research on your perspective clients. Market you understand how much a new, you know, patient customer is worth to them, And then you would be able to input that in here. So that's gonna be here for this one, and we'll see on the next one.