Facebook Ads & Facebook Marketing Guide - Make Converting Ads & Effective Marketing | Robin & Jesper ✓ | Skillshare

Facebook Ads & Facebook Marketing Guide - Make Converting Ads & Effective Marketing

Robin & Jesper ✓, Teaches Digital Marketing

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61 Lessons (6h 33m)
    • 1. FACEBOOK MARKETING: Introduction

      2:27
    • 2. Boost Likes

      5:24
    • 3. Create Page

      2:41
    • 4. Profile Image

      8:11
    • 5. Cover Image

      9:08
    • 6. About Section

      4:51
    • 7. First Post

      6:33
    • 8. 7 Ways to Get Likes

      8:31
    • 9. Group Networking

      3:12
    • 10. Facebook Live

      7:05
    • 11. Manage Roles

      3:31
    • 12. Facebook Insights

      8:54
    • 13. FACEBOOK ADS: Targeting

      7:40
    • 14. Before We Begin

      3:02
    • 15. Set Up Ads Account

      3:23
    • 16. Boost Post

      8:52
    • 17. Create First Ad

      9:26
    • 18. Location & Demographics

      3:11
    • 19. Interests, Behaviors & Connection

      6:46
    • 20. Placements

      3:16
    • 21. Budget

      7:58
    • 22. Styling Ads

      8:13
    • 23. Write Ads That Sells

      4:31
    • 24. Place Ad Order

      1:54
    • 25. Ads Terms

      5:14
    • 26. Improve Ads

      6:59
    • 27. Facebook Pixel

      5:57
    • 28. Website Custom Audience

      6:27
    • 29. Email Custom Audience

      5:53
    • 30. Page Engagement Custom Audience

      4:58
    • 31. Video Views Custom Audience

      5:51
    • 32. Lookalike Audience

      5:08
    • 33. Page Likes With Custom Audiences

      9:28
    • 34. Video Ads

      10:05
    • 35. Lead Ads

      10:19
    • 36. Dynamic Ads For eCommerce

      9:15
    • 37. Collection Ads For eCommerce

      6:33
    • 38. Offer Claims

      9:35
    • 39. Reach Ads For Local Awareness

      9:14
    • 40. Event & Event Response Ads

      5:50
    • 41. Conversion Ads

      7:39
    • 42. Messages Ads

      7:06
    • 43. Ads Manager Functions

      12:51
    • 44. Split Testing

      8:24
    • 45. Cost Per Results

      2:39
    • 46. Bulk Manage

      5:52
    • 47. Business Manager

      7:06
    • 48. Facebook Adverts Manager App

      5:28
    • 49. FACEBOOK eCOMMERCE ADS: Introduction

      0:54
    • 50. Create Facebook Page

      2:40
    • 51. Create Advert Account

      4:26
    • 52. Install Facebook Pixel

      5:44
    • 53. Create Your First Ad

      6:16
    • 54. Detailed Targeting

      7:52
    • 55. Finishing The Ad

      8:37
    • 56. Split Testing

      4:52
    • 57. Ads Manager

      7:34
    • 58. Ad Sets

      10:43
    • 59. Scale or Stop

      7:38
    • 60. How to Scale

      6:48
    • 61. Ad Creative Examples

      6:23
11 students are watching this class

About This Class

You Found it!

What People Are Saying About This Course:

⭐⭐⭐⭐⭐ "I'm embarrassed to admit that I spent over $2000 on a facebook course that isn't as good as this one. Robin and Jesper are very quick to respond to all of my questions and their responses are incredibly in depth... This is hands down the best course I've purchased on facebook ads and probably the most up to date, most highly responsive Udemy course I have ever purchased on anything. I literally cannot believe how quickly these guys get back to me and that I am finally up and running and making a living on facebook working for myself. These guys have given me freedom to soon quit my job! I can fire my boss quite literally in the next few weeks." - Unemployedgeniuses .

⭐⭐⭐⭐⭐ "Great course! I actually took another Udemy FB marketing course before this one and this one was SO MUCH BETTER!! These guys explain things in a simple and interesting manner and the course flows very nicely from topic to topic. I highly recommend." - John Accardi

⭐⭐⭐⭐⭐ "The course was simply very well done, really in-depth instruction. I learned so much and will always go back to this course when I need to remember how to work something on Facebook ads." - Jeshua Gettling

⭐⭐⭐⭐⭐ "instructor Robin & Jesper both of them explained it very well and I am 100% satisfied with this course. If you never run an ad before or even if you want to know how to run a Facebook ad with minimum low budget, trust me this course is for you." - Abhijeet Singh

About The Complete Facebook Ads & Facebook Marketing Course

Are you ready to learn the most effective way of Marketing using Facebook Ads? 

In this Facebook Ads & Facebook Marketing Guide we're taking your through a journey from Beginner to  Expert in Marketing and Advertising on Facebook! 

With Over 6.5 Hours of Training in real actionable steps with all answers needed you will not only become confident in creating Facebook Campaings, Split-tests, Ad sets that will make you & your Business More Money... You will also be able to both save yourself time and energy for future projects by learning to be effective using Facebook Ads. 

FROM BEGINNER TO EXPERT

From understanding terms to running Advanced Campaigns within hours! 

What you will learn in this Course: 

  • How to Create a Facebook Ads Campaigns - Beginner to Advanced levels

  • Target Website Visitors, Facebook fans or Email Subscribers using Custom Audiences

  • Scale your Targeted Audience with Lookalike Audiences

  • Lower Your Costs While Increasing Conversions

  • Create a Facebook Sales Funnel

  • Create Discount Coupons for Online and Offline Businesses using Offer Ads

  • Optimize Ads Performances using Split Tests

  • Create Ads on Instagram

  • Get Ahead of Competition using Video Ads

  • Gather Leads using Lead Ads

  • Improve Ecommerce Sales using Dynamic Ads & Collection Ads

  • Learn How to Create Events & Get Event Responses using Engagement Ads

  • Track Conversions Using Facebook Pixel

  • Drive Customers to your Local Business using Reach Ads

  • Get More Lifetime Value Customers Using Messenger Ads

  • Manage Roles & Permissions in Business Manager

  • Become a Pro with Ads Manager

  • Drive Traffic to Your eCommerce Business

  • And so much more!

Start Growing Your Business with Facebook Today!

Love 

Robin & Jesper

Who is the target audience?

  • Entrepreneurs Wanting to Grow Their Business With Facebook Marketing & Facebook Ads
  • Bloggers Looking to Grow Their Audience With Facebook Marketing & Facebook Ads
  • Small Business Owners - Online & Offline
  • Anyone Looking To Learn In-Demand Well Paid Advertising Skills
  • Anyone Wanting to Master Facebook Ads & Facebook Marketing

Transcripts

1. FACEBOOK MARKETING: Introduction: are you struggling with building an audience? Maybe you have a product or service that you want to sell, but you don't really know how to sell that product or service. Maybe you just want to build your brand, but you don't know how to. Now, whether you have a large audience, it's small audience where you don't have an audience at all. In this course, we're going to show you how we go from no audience whatsoever to building not only a big audience with thousands of people, but also a target. That audience. If they aren't target that you won't be converting, we'll show you from scratch how to build a big target. That audience. We're going to start off by creating our Facebook page. Then we're gonna design it with a beautiful and made cover photo profile image. We're gonna optimize everything with all your contact and information for your business, Really make it perfect. You will also learn how to be making all kinds of ads whether you have an online business and you want to be driving traffic there with your ads or you have on offline business and you want to create local awareness and drive people customers to your local area where you have your business. You will also learn how to be gathering leads. How to make conversions. All kinds of ads, including brand awareness, will go through them all step by step, and you'll also learn how to optimize them in marketing. The biggest problem is to put your product or service in front of the right audience so that it sells. That is exactly what we're gonna show you in this course. So let's recap. In this course, you'll learn how to drive more traffic, how to sell your products and finally, how to grow your audience. Now if all of these sound good to you than this is the course for you, so I strongly recommend you check out the coming preview videos. If you like what you see, jump on the course. And if you have any questions whatsoever right in the Q and A and we'll be right, they're answering them. This is basically included coaching. So see you on the course, guys 2. Boost Likes : in this video, I will show you how easy you can boost your Facebook page likes in just seconds. So here we aren't. This is one of our Facebook Page is free from scratches of brand. We are video creators. And if I scroll down on the right hand side, you will see that 2220 people here are following us, okay? And 2000 182 people are liking our page, while we will do is we have two dozen doing 20 followers on this Facebook page. We would like them to like our page and I will show us how simple it is to get people who have engaged in all your posts or someone were posts to like your Facebook page. So if I just scroll down here, we have a great example. This is me in the kitchen. We're filming in the kitchen where all food machines and stuff are. If I scroll down, I can see easily that there are 809 161 people who have seen this post. And there are 93 people who have liked this post. So if I just click here on the people who have liked this post. We can see that people who have like this posts haven't isn't liking our page. So if I simply press invite here, invite, get scroll down invites, see if there's any body more. Well, there are a couple of more. So all these people now is getting a notification on ensuring areas like this They would get a notification up here that we have send it on invitation for them in order to like our page with it, which is awesome, which is this is really personal here. So if I scroll down even further, we can see I have another example. Maybe this one. It's a me and Robin when you left so hard that you start to cry while you're eating well, this is pretty personal, and this is what we're trying to do with our Facebook page. We really want to get into the personal stuff and relief to them to get to know us. So if I just press here once again, when people are like this page, I compress, invite, invite and you see, there's a lot of people who is engaging into our post who haven't liked our page yet. So this is really effective. And while doing this, you can see it is a lot of people. So while doing this, this is what you can get out of it. Look at this here. So Sashi be she wrote. I can't believe you guys invited me to like your page. I have subscribed your channel on YouTube. Huge fan of yours, which is great. This is really working. So use this technique af for every page and for every post your posting up on your facebook page. What if we go in to insights here? Right click open up in new tab. This is on Swedish does. Why, it's ah, um, another language. Then we can go up here and press the last 28 days, and we can easily and insights get an insight off what people like and what people don't like too much. So as you can see here, these are people who have seen our post. So there are 900 peoples here, and only 246 people's here. And you can see that engagement in this, too is pretty difference. And what is the difference into these two pieces off content. Well, if I click here, I can see that this is personal. This is me in the picture. People are liking me because maybe I'm laughing. I'm seeing funny. I don't know why, actually, but people are liking personal stuff on our personal page. So it's a lot of more impressions into that one than 246 people have reached. You can see that this is Ah, Is this a quote? This is nothing personal. This is yesterday. I don't know. I love this quote, but anyways, I know that for us, more personal stuff works better. So I would love to put in more work on our personal stuff. More pictures on me and Robin? Yes, So I know that. So if I click on this one, I can see that 900 people are reached and this is Robin in front of the camera. And if I scroll down, I can see that 111 people have like this. If I press the likes, I can scroll down. I've already invited pretty many people here we are one more. So this is really a way how you easily can boost your page likes upon your Facebook page of useless Vice Lee. Good luck. 3. Create Page: in this video, I'll show you exactly how you can create a Facebook page in just minutes. So what we're gonna do is we're gonna log in with our personal Facebook account. But if you haven't won already, then you need to go. And here on the first base, off pH off Facebook and create your account. Just feeling this your name, Last name, phone number, password your birth and press on. Create account. That's how simple it is. So what we're gonna do now is we're gonna log in with her personal account. We're gonna go here to the scroll down in a right up corner, and then we're gonna go down, scroll down to create page and click there. What we're being left with now it's six different options, and there's not much that difference this six different options. But if you're having a local business or place, I mean, like a coffee shop or you're selling T shirts or whatever you might do. You would like to press here because then you can simply add your phone number. You can also enable reviews and stuff like that if you have a company, organisation or institution. If you have a brand or product. You are an artist band or public figure urine doing entertainment or course or community. What we're gonna do is we're gonna press here on company. We're going to choose a category, and what we're doing is we're educating. People mostly were also entertaining people. But we're educating with our online courses. So here's where we fill in the name. So you got not press free from scratch and get started. Let's see what we're getting up here now. We're not gonna add a profile picture yet, so we're going to skip that step and we're going to skip the cover photo. We're getting into that later. But for now, So here we are. This is our Facebook page. Okay, Cool. I will do. Next is we won't like to add our own picture here, our own logo, and then go on way the creating our Facebook cover image. Okay, so now it's your turn. 4. Profile Image: in this video, I will show you how simple it is to design your own Facebook profile picture and put it on your Facebook page. Well, if you already have a logo for your business or brand well, then just simply press here on add a picture and upload photo. But if you don't have, I would firstly like to show you three different types off strategies you can go with, and then we're going to create our own picture. So, Nike, as you can see, they're having their beautiful and brand here, and this is really designed to just with two colors. So they have are their brand here and there having a black solid background. So this is one option. You can go off, there s well, and then we have Tesla here. Tesla is using the strategy off involving their first letter, which is T and they're designing it pretty pretty nice here as well. So they're using the first letter, and then we have Robin and yes, for who is using their profile picture to really make this page as personal as possible. So tree types of ways you can go either you're having a brand either you're having a brand with the first letter off your brand in it, or you doing it with your profile picture with their faces on or face on. So if you would like to create a logo if you don't already have a logo, I encourage you to go to something called fiver with two r dot com. And this is a place. This is a marketplace for people to you just sell their work. So, um, if you typing business logo and press search, you can simply go down here, scroll down, and you can see that people are creating beautiful made business logos for just $20. Okay, so this is incredible. I've used five or a couple of times, and I am really, really satisfied with it works that people are doing there. So go here. You can even see that their reviews here that you can see five star reviews for $20 for the business. Logan, that's almost for free. So this is one option you can go with, but we will create our own logo. So firstly, we go to something called I picked dot com, which ISS and free photo editor Um the only thing you have to do is press sign in and you can sign in with Facebook. So simple. And then off there was signed in with Facebook. We are pressing on edit a photo. And as we already have on business logo, I will just show you how how you can make two different options. So for this, we're gonna open up, we're gonna create image, and we're gonna use which with and height we're gonna use. So I'm just gonna typing 5 40 times 5 40 Which are the resolution for the picture. Write this down. Otherwise, I was having a description for this photo for this video. Excuse me. Um, let's press create. We consume out. We can only go. Always go to the left hand side here and switch to darker. I like this much better. This feels better for my toe work in if I'm using a white background. So and what we will do now is go to left and site again and add a layer. We will go with text for this. So add text. And as you can see it, we're getting several options. Um, so I will changed his added this to our brands first letter, which is, if you remember free from scratch. So that's an F. And we can resize this. Yes. How large or small that we want to go with. We're going with. We're beginning with this. And let me explain why we don't want to make this too big. If you go back to our page, you can see that this is a square photo, which is awesome. 5 40 times, 5 40 But if I scroll down and if I write something on my wall, it's gonna appear around photo here. And this might cost that you are cropping out your business, loga or your, um, text or your photo of your face or anything like that. So you would like to keep it pretty centered and not too big. So let's trade an F here like that. You can even change Funt. So I energy really to use to fund off your website on on your other social media platforms . So you're following a pattern. Let's go with that. I'm just going to show you here how you can use this program easily. You can change color as well. We have a green one. And this is how simple it issue Simply press, apply and then download. But we will go back. I'm gonna delete this for now, and I'm gonna show you how you also can add a photo. So if you're having a Facebook A logo like we are. Ah, you would like to go. Here are the bird. Okay, so this is our logo. This is our brand free from scratch. It's simply can drag it in. Resize it? Yes, the way. Want to remember? Don't have it too big because it might be cropped out. Keep it centered. Yes, like that. Press apply. Apply once again and save to my computer. And we will go with logo for face book. Download it, You can You have two different options. What are you doing there? J Peg, you can different, uh, size here. That the resolution. But we will go with PNG, save it down to my computer and download it. Go back to her page at a picture, upload a photo and then logo for Facebook. Double tap that you can use also here. As you can see, you can resize it. We're going to go with that Save And there we are. So this is our photo on our Facebook page. Wises So beautiful. I love this photo. But anyway, if you don't have a logo, go quickly to fiber dot com, Create your own business logo. Just contact any person here and a freelancer, and they were created within a couple of days. I ensure you that. And if you already have something or you want to play around with this program, then yes, go toe. I pick it out, calm and type in. Fight the resolution. 5 40 times, 5 40 And you're all ready to set. Create your Facebook profile picture now. Okay, now it's your turn. 5. Cover Image : in this video, I will show you how you can add. And the sign a Facebook cover photo on your Facebook page. Well, first off, I would like to show you three different examples on how you can, how it can look. So the 1st 1 is Nike, and they have their trademark it and just do it with a solid black background. And this is just what you can do s well, the next one is actually a video, As you can see here, this is Tesla. I assume these are three different new cars that they are trying to promote. Or you can go with this Starbucks Starbucks X emblem. Espresso is here, so they're advertising on new espresso. So either way, you go with a photo where you go with, ah, cover video, which is awesome. So this is the area with that way we're gonna use, as you can see here on the scroll down, you can use from photos or videos. So we're gonna create this and total of a free program. Let's go toe i peaky dot com, which is a totally free photo editor. And the only thing you have to do is Look here, click on signing and sign in with Facebook and you're in. Okay, so welcome, Jesper. So let's create our photo. First off, let's click on Edit a photo, and first off, I will show you the first option on how easy it is to really do it like Nike did. Would it just do with logo? I'm gonna precedes the lamp because this makes it better for my eye. It's easier for me to work with this program. You can do it as well. Yes. Press here and switch to dark or the light worship. Then what we will go to is we're gonna click on, open up, create an image, and then we're gonna use the size for the picture. So this we have several options here, as you can see, and we're gonna go with Facebook cover. It's so easy. You just used to scroll down and you have several options if you're gonna do you to banner Twitter banner. But we're gonna go with that facebook cover photo, and then you can hear you can choose which background color you want to go with. And let me just show you the Nike version here. So Let's create Yeste, press create. And then on the left hand side you have all these options. You can do almost whatever you want to is. See us like Photoshopped, but a lot easier. Let's press on, layer. I'm just gonna quickly show you here, so just do it right. This is Nikes logo. We're gonna change color and that so you can see what it says. Okay, so this is actually how simple Nikes logo is to create. So if you have a similar like trademark or a quote or whatever you might have, maybe you only have your name or business name or whatever Here, this is how simple it is to create a photo with my picky. Um, but I'm going to show you now how we are creating our phone free from scratch photo. Let's just click here and leave and the press edit a photo you're gonna get. You're gonna become a pro on this program. This is really easy to to learn. So what I'm gonna do now? A So I'm gonna open up a new on, create photo once again, Facebook cover, press create. And we get this white canvas here to work with, um, What we're going to do now is we're gonna add up an image so you can see at a photo we pressed there and you can upload a photo. And what? We're gonna go after ISS? Firstly, me and Robin double tap there and then you're straggly, getting we can Reese ice this? Yes, the way we want to. We want to make us pretty big in this picture, so we get pretty visible. You see her? That's too big. Something like this. Place it down there somewhere, and then we're gonna add are brand. So we're gonna go with this logo free from scratch. Drag it in here as a sen burr earlier. If you don't have off logo, you can simply go to fiber dot com tai pan business logo here and you'll get several options you can buy and business logo for as little s $20 on five dot com. Yes, the quick advice. So we're gonna add it there so you can play around with this program really? To learn it. Here, you can add all kinds of things on the left hand side. You can add frames. You can add callers. You can even paint with this. You can do whatever you feel for. I'm going to use to press apply here because I'm satisfied with this press. Apply again. Oh, and safe Save me time to my computer cover image, and then we're gonna save it in PNG file, save to my computer and save perfect. We're gonna go back to our page. We're gonna add our cover. I'm click there and upload a photo double tap. And look at this. You can even drag it around if you want to. We're not gonna do that to replace it. And there we go. There are photo our cover photo on our Facebook page. I got one more trick. I want to, um, teach you. And that is if someone is coming to your Facebook page, you would like to send them somewhere. And in this case, I'm going to show you how you can simply add your website. So this little bottom here, if you click there at a bottom, you can simply asked, um, it is here, and you have several options here, so you can name it as he want. Teoh. If you have on physical business, you can Yes, press here. And you can be book now so you can book a table. You can boot a sweet. Whatever your your business is, you can add this butter so people can come to your website and and big book with you. Yes, yes. By clicking here, they can contact you or whatever option you choose. I'm gonna choose learn more press, learn more and next and here can see if you click here, you can simply add at web address. So I'm gonna add free from scratch dot com press, save press finish and then to check if everything is set and down, you can just hover over this bottom and press test bottom and we can see if it works. It does work. Great. So this is a website free from scratch dot com so we can see that this work. So now we have our cover photo and we have a linked our Facebook page with our website, which is great. Now it's your turn. Go to I pick you dot com chicken your competitors, or just for inspiration, check out the big brands and create your Facebook cover photo and add your website to It's okay. Good luck. Now 6. About Section : video, you'll learn how to set up your about page to drive and direct more traffic. So let me show you what I mean Here. First off, we have test less Facebook page. If we scroll down here, you can see that the about section Popes up quite quickly. They have only added the most important piece of information to get in contact with them. That's what makes this so valuable. You want to direct them to your website, and also, if you have an open phone line, use that. So this is some way to connect with people and also Dr People where you want them. So test lies driving people to their website. Now if we look at a different one, this is Thomas Burger Joint. Now. If you scroll down, you can see that there's a lot more information here, and the reason for that is because they are a local business. So they are directing people to their address, and that's quite a bit different. So they have added themselves to Google maps by adding their address. They also have the phone number and have included information such as price range and opening hours. So quite different from Tesla because these guys are local, so they're driving traffic primarily to the location while Tesla is driving people to their website. So let's check out our own about page here so way want to go to page up here, click that one and then go down to about so here we have all the information, and the most important piece of information is these ones, because that's what's going to show up in these fields here. So we want to really start by filling those out. You can feel your phone number, email and Weds website. Now. If you don't want to feel out all off them, scroll up. Click on these three buttons here and then go to edit page info. And from here you can remove the phone number. For example, save changes. You can also remove email address. If you want people to go to your website to find the email address, save changes. Now. If you don't have a street address, you don't want this one checked or this one. And don't worry about this one. Just leave it so that's how you do it. If you don't have a local business, there is some more pieces of information to fill out where it's us. More info and more info is will appear when you click on See all up here. So as you can see, you're getting a tiny bit more of information. Everything there milestones what they're about on overview also linking to the Twitter and YouTube and their products. If we go to Thomas Burger Joint and we check out there, see all they have written quite a compelling story here, which you can off course do if you have one to strengthen your brand. But at any rate, if people are clicking the sea all button, they're interesting to get more info. Now, if you want to strengthen your brand, this is a good idea. If you want to keep it simple and direct, people, then you want to use Tesla's approach, keeping it very simple and clean. And all of this you can simply do here, and there is one here called Edit Impress. Um, and don't worry about that one. Those air for legal notices. If you live in Austria, Germany or Switzerland, you need to add state your ownership. But if you don't live in those countries. You don't have to worry about this one. So fill out the rest of the information here on the about page and also use our story if you would like to. But most businesses choose to not use this to keep the about page more clear. So once again, go to your site, go to page about and start filling out the information. All right, we'll see in the next lecture. 7. First Post : In this video, you'll learn how to create your first Facebook posts. So the first thing we want to do is just scroll down because you already have a couple of posts here. So when we updated our website address, we already got a post that automatically was posted on our wall. So we're just going to d leave this one because we don't want thes wants to be seen. You don't want to delete them. You can just press hide from timeline, hide and do that with all of the posts. So the reason for this is when people visit your Facebook page. The first thing that they see needs to be post that are compelling, that are inviting and gives them a reason to stay and to read more. So let's create our very first post here. So in this box you could either write something or you could click up here where it says event product. Or you could add a milestone, for example, or you could click here, get people to learn more. Now, if we click there, then our website, which we just recently connected, is automatically going to pop up. So we already have our slogan here from our website. It says free from scratch helps you build passive income so we could write something compelling here, for example. So there's some copyrighting in here and just peeking people's interest in giving them a reason to click here. So the picture here it's pretty interesting. I enjoy it. Acid is actually, but if you would like to change it, you could just click here and go and find a different picture. For now, we're going to use this one so you could see there is. They learn more button here. So as we publish this one, just click on Publish. This is going to show up on our timeline. So let's refresh the page. Just click on home here and there it is our very first post, so building a passive income has never been easier. Let me explain why, and then we have the selling products on. YouTube is quite compelling, free from scratch education than if they click. Learn more now they're going to enter our website, so this could be an example off a first post. Now give them value here, give them a reason to click. It could be an interesting video, something describing your business or just instantly bringing value now for the rest of the post. You need at least 3 to 5 before people are really going to have a reason to stay follow. And like so for the other posts. Let's check out some competitors first. Let's check Pat Flynn's website. Smart, passive income. Now, if we scroll down, we can see that the first post. Yes, here is a big week in SP Island. We're going on YouTube. We're going one you to video per week. They starting yesterday. Here is why now? That already is pretty interesting gives me a reason to click. So one post could be what's currently going on. A great thing to post stay updated. So here he's bringing value. He's posting a video helping people out, and he's also describing what he's talking about in the video. So these are just some different ideas that you can borrow from other people and do similar . So check out your competitors now. You could also check out more than one strongly recommend this here, for example, Project life must re now. This is a perfect first post. The new project Life master website is no live now. That's very interesting. Instantly I'm hooked. I don't know what it is, but I'm interested. So it's writing some text in his linking to his website. Now to link to your website like this, you just need to write in the your L and this is going to pop up pop up automatically. So this is so good that he's actually pinned his post. And painting the post means that whatever else he's posting, you could see that this is posted on December 21st. Whatever else is posting will be below. This was posted just eight hours ago, selling books and am so five tips every author should know. So he's bringing value and then linking to to an article. If you want to pin your post, all you need to do is just go here and click pin to top of page, and then it's pinned. Study. See? So remember, do at least 3 to 5 posts before you start inviting people to your Facebook site. It's very important that they have a reason to like your stuff and to follow you. Usually you only get one shot if they like your site they will follow. They don't like your Facebook. The Web page they won't follow. So make it good. Check out what the competitors are doing. Check out what's on top and check out what they're posting, and then just go and write your very first post. Good luck. 8. 7 Ways to Get Likes : in this video, you'll learn seven different ways to get Facebook likes. Now let's start with the 1st 1 Facebook actually really wants you to do this. So go to your Facebook page and go to no friends who might like your pages on the right side and then just click on invite. So whenever you click on invites, they're going to be prompted up here on notifications and be invited to like your page. Very simple, very effective. So just invite everyone, unless you want to be specific. For some reason, you can just search for them here. But I recommend you invite everyone now this second way you need to go to your personal Facebook page. I'm using Jesper Zeer and then at the intro, just go where it says ad pages. You manage. Click there, and then we're going to add free from scratch. Also, make sure that you share this on your news feed. When you do it, click save, and there you have it manages free from scratch. Perfect. Now the third way you go to about and then you want to go to work in education, add a workplace and then where it's this company here. You're just going to write in your business, so I'm just gonna write in free from scratch because that's the name off our Facebook page . And as you can see there this, I'm just going to click it. And then I'm going to add a description here and then add the link. So it's very important that you add the link and you can find the link by just going to this'll. Page copy that one and paste it in here. So as you can see, it's not a clean link that has some messy numbers here, and that's because we don't have 25 likes. Yet when we hit 25 likes, we can have a much cleaner Your l looking like this looks much nicer, but for now, until we hit those 25 likes, it's going to look like this. All right, so now you're having a call to action, inviting people to like your also linking. So for demonstration purposes, I'm gonna click on Onley me for now, but when you do it, I want you to do it on public, reaching as many as possible. Click on save changes. All right, so let's see how that looks like. So it goes straight to the timeline. So everyone is interested in someone who has started a new job. Everyone wants to hit like congratulate them. Click around now. The fourth way is very simple. Just click here on what's on your mind. Make a post is already filled in. Just click on what's on your mind and share it on your timeline, and then we're just going to add the link. And once we add the link, you can see that are, um, picture pops up here now we don't even need to include the u. R L If we don't want to, we can remove that one, and it's going to look like this looks really needs and then just share it for demonstration purposes again. I'm going to share this with Onley me and I'm gonna post it and then we'll update it. And there we can see how it looks like. So now when this is shared, you can just click a like this page right away so people can engage in click on it instantly. It's a very effective method. Now. The Fifth Way is just going to your in books here and then going to settings. Click on settings again, Scroll down. And as you can see, we can add a signature here and here. We want to add our Facebook link so we could just write a nice text, a nice prompting text and then add the link in there and then just say this. So whenever you're sending out mails and probably chances are that you're sending a lot of males, you'll be prompting people to check out and like your Facebook page with each males very effective way. No. Another thing you could do the six way that is is to actually go ahead and make in you mail . And here you just make sure that you send to all your all your contacts. You wanna press BCC here now BCC. That means that all off the contacts that you add, they won't be able to see each other. So that means that everyone feels and things that the male they're getting is a private mail to them. It won't look like a book male, which is perfect. So we're gonna click on BCC once again, and from here we can just go and select all contacts, select all select, and then just write your mail and then just add the link and send this to everyone. Now, if you have a big email list is worthwhile to remember that Gmail will allow a maximum off 500 mail sent within a 24 hours. Bam! That's the maximum amount. Doesn't matter how many you mail to, but the total amount of 500 males. So if you have more than 500 you just need to separate them and do them in different bulks for different days. So you reach everyone eventually or use a different email service. Now, the last and final way. It's using your actual email list at mail Chimp. So just go to mail Chimp click on Create campaign, create an e mail. Just name. It's I can name its Facebook page begin and then just use your email list there and send it to all of the people. Now that's the seven different ways to get more Facebook likes. Now Facebook likes doesn't automatically mean conversion, but the more likes you have, the more safe your brand will look like. And the more engagement were possible. Engagement You drive to your business. So try to reach as many people as possible. Increase your brand awareness and then we move on to the next lecture. So after doing this, you should have a couple off likes. Okay, see in the next video. 9. Group Networking : in this video, you learn how to start networking with Facebook groups. Now water groups will. Basically they're a collection off similar minded people. Let me show you an example. So if you go to the search box up here and then will search for an interest off hours or that fits within our business, let's say, digital marketing. So what's going to pop up our groups and pay just down here? But we're Onley interesting. The groups now, some groups, you can join right away song groups. You have to be approved, and they're a bit more private, which also means that people bond a bit better. So let's have a look at how it looks like within a group. So there are three main things you can do in the group. Number one can be found right here. Now this is Sandra, and she's asking for health, and that's the first thing you can do within groups. Start networking with people by helping soul others problems. That also means you start building relationships. These people may or may not be customers, but building relationship is going to strengthen your brand and also help you out in the long run. If you can surround yourself with similar minded people on Lee going to help your brand grow, so this is the first thing you can do. You can help people out now. The second thing you can do is get help. So Andrew here is also the admin is asking. What is the biggest thing I can help you with right now? So you could write a comment here, reach out and just ask for whatever help that you need help with or that we would need help with and the third and final thing, he said You could solve people's problems with your product. Now let's say there was someone here new to digital marketing who said, Well, I would really need to learn the subject but don't know where to start. We would write a comment, help out, explain what the topic is and then linked to our product because our product would be a digital marketing course that would solve that person's problems. But don't come to the group and start linking your product because you'll be kicked out and you'll get zero response. Come here, network build relationships, help people out and get help. So This is how you use Facebook groups. Now try this yourself. Go to the search here and just search for whatever it is that your business is into and go join some groups and start networking. Okay. See you in the next video. 10. Facebook Live : this video, I will show you how to go lie with Facebook and also different ways that you can use fees Facebook live to really engage with your audience. So firstly, we're gonna go to our Facebook page here. We're gonna click on live video and then we're gonna get this screen here and on the right hand side here you can choose from where to live broadcast. So if you're doing it on your personal timeline, you press here. If you want to share it in a group shared in an event or share it on your page. So just right there and then we gonna juice juice which page we want to share it on. So, of course we want to go with free from scratch here, and then we can say something about this video and let's type in. I am current Tooley Record name you, of course. Also. Then we can choose from which camera we would like Teoh to record this one, and we're going to use the camera on this laptop and then we can also share the screen here . So if I click here, I will get this Google chrome extension and I can add it here. This is at bottom. If you are playing games and you want to share your screen or if you're doing a presentational, whatever you might use it for aan den. Also, you can choose which microphone you want to choose that pick. So we're gonna use this Rhoda microphone that we're using and then also, you can add some tax if you are, as I said earlier, playing games or whatever you're doing. So what we'll do now is just go live. This is how simple the mechanics off going live with Facebook is So currently I'm recording here. I cannot use another recorded device, so I have and no picture here. But on the right hand side here, this is the comment field. So this is where the comments of your people were following your page. Your group is gonna pop their comments. So here they can write something like a what's your new course about? If this is this is popping up. Then on the right hand corner, you can simply just answer that question and, uh, with alive with this life video, which is really, really handy. And then when you finished with broadcasting this live video, you're simply press here in the bottom corner and you will see this is coming up here and you can add a replay upon your timeline with this really, really handy as well. So if I click here, Don, then it will appear here down here somewhere. Just let's yes, to refresh this page and see if it's appearing here in our timeline on our page. Let's see scrolling down. And here are the video. So this is the video that we re just recorded with lives. So this is where comments are gonna appear. If people are commenting on this video, as you can see, here are comment and we were answering this comment in this video. So this is the mechanics off going live. But why would you use this life feature? Why don't you just make videos and recorded and editing like normally? Well, I'm going to show you two different options on how you can use this life feature like here . For example, this is Pat Flynn, great guy from he is having a Blaga Smart, passive income, pretty huge business. Actually on he is going behind the scenes. He's using the Facebook life feature to go behind the scene and showing his studio and talking with the people live. So as you can see, 100 and 2100 and 32 people have commenting here on the right hand side. I'm not sure if he answered all these questions within this 30 minutes video, but I'm sure that he answered quite a few. So this is what? How you can do you take them behind the scenes. Or you can also do, like, seven. That the second option here he with Andrew Walton, who is having a Facebook group actually called digital marketing that works crushing conversions. So he went live here talking about content creation, and people are asking him questions like What is copyrighting and so on eso He's answering questions, and this is actually a dude that I have connected with. Hey invited him Me to his group. Andi. I have myself actually asked him quite a few questions here as he have answered with his live videos, which is really, really cool. So I didn't even know this guy from, like, two or three weeks ago, but now I know him better because he actually friend requested me. So he's building this important relationship with me to make me integrate and engaged to be engaged in his group, which is awesome. So this is really how to use Facebook live. Either you take them behind the scenes like Pat Flynn is doing here, or you just go through a A topic, actually. And people are can easily just ask you questions and you answer them live. And this is really building up that trust for your audience if and bringing them together closer, building that community and the trust. So this is what I would suggest you to use live for. Build the relationship, connect with your audience. Go live. Okay. So the mechanics once again just click on this button. Go live, okay? 11. Manage Roles : in this video, I will show you how you can manage pay trolls on your Facebook pitch and also understand the difference between the roles. So what we will do is on our Facebook page, we were click in the rope top right corner on settings. We would go to pay trolls on the left hand side. Click there, and here are the place where we managed pay trolls. So this field here, if you type in any name or email address, you can't simply choose on the scroll down menu here between six different roles that you can pick for that particular person on a hot and add to manage your site in any way and these six different options to know the meaning off them. Either you can click on them and you can see this little text. Here is an explanation off what they're doing, or you can go here on learn more. Let's open up in a new tab, and I will show you. So this is Facebook's help center. And, yes, by scrolling down here, you can see the different six options for managing your page on Facebook. What the rules are able to do so here as an example. If you're having a colleague or a partner or anything, a person that you really, really trust, they can manage your site the same way as you can so you can add them in here. Has an ad me. Okay, if you have an editor, they can do almost anything on your Facebook page, but not manage pay trolls and settings, and then you can see moderator gets less options to do on your site and advertisers. Also, as you can see here, for example, advertiser, if you have a freelancer who is going around ads for you on your Facebook page, the only thing they can do really ACE create ads. This is a column here. As you can see, they can create ads, viewer insights, statistics off at people visiting your site and so on. What types of post that people are really engaging with and so on and also see who is liking things on your page. An analyst. If you're having an analyst or having that within your company, they also can view insights and so on. So this is where you do it. So once again, go to your Facebook page click on settings. Go down to pay trolls and just add their email or name here in this field. Choose any petrol for the particular person within your company or a freelancer that you are hiring and just click here and then add and click on this bottom Pedro's to see more what they are able to do on your site. Okay, thank you. 12. Facebook Insights : In this video, you'll learn to use the five most important Facebook insights to grow your business. So let's start off first. We want to go to our page and then go up to insights. So just click there and then we get this overview. The first thing I'm going to do. It's changed this to 28 days to get a better overview, what's working and what isn't. So now when you have this beautiful or review, you can kind of see what's growing and what it's not. Before we move on, I want to show you how you can export your data if you want to run some tests. If you want to show off the statistics to a company, for example, to advertisers or you want to make a business proposal or whatever you need to use your analytics for. So just click on export data. Choose what data to exports. The dates. The format Excel is usually great, and then the layout and then just exported. This is very, very useful if you need to present your analytics to a business, for example, so let's go through the five most important metrics here. So the 1st 1 is posts. So here, first off, we can see what are the most popular days to post that. The difference isn't too big, but Wednesday's are the most popular. Next we can see what are the most important times to post that, which is 6 p.m. So how do we use this information? Simple. We make sure that we post our best quality content on Wednesdays at 6 p.m. And then all other days. We just check when we have the most views. And that is clearly on all days at 6 p.m. So we make sure to always post at that time scrolling down, we get to see all of for videos. So first, let's look at which ones are working in which ones aren't. So Here's one was pretty good working and then a bad, good, good and of that. So what are the difference between them now? This is a part of learning analytics. We can see that the popular wants the ones with higher with a higher reach with a bigger engagement, are the ones where we have filmed ourselves. We can see that the ones with a lower reach and a lower engagement is the one with quotes so clearly people aren't very interested in Quote at least are targeted. Audience are not interested in quotes. So that is how you used this information. Now the next important insight. Number two is people, So just click here and then we get to see all this wonderful demographics so we can see that our prime target audiences between 18 and 24 also 25 to 34 So we could say 18 to 24 the majorities from Pakistan and they speak English. So using this information, we could either create an avatar or we could make sure that our avatar matches with the real world so we can really get into the audience mine and grow or business. So that is how we use this same formation. Let's move on to the next one, which is videos. So here we want to click on 28 days right away, update scrolling down. We can see that one video really stands out Now. It's easy to think that well, it is because that video is much more popular. That is one that's working. But if we look at the dates when these ones were posted. We can see that they are old videos. We haven't been posting a lot on Facebook. So the reason this one is working so well is because within those 28 days, our newest video has gotten the most views. Does not mean that it is the best video to make. So always make sure that you try to analyze your statistics correctly. So that is how we use this information. If there were more videos, we could see which ones had the most minutes viewed. Those are the ones to aim for. Moving on. We can watch our followers see them grow at which date going up or going down. Now, this is not very interesting right now is quite lying near. However, it is worth mentioning because you're going to notice that the likes with 2184 and it follows are quite similar. And that is because when you like someone's page, you automatically follow them as well. So yes, you can see we're not following him right now. Pat, flee. But if I press like, then I'm automatically following him as well. Now the reverse is not true. If I press follow. I don't automatically like so That is also a part of understanding why followers and life's go so close. Hand in hand. Now, if you have been running ads, you could click on paid followers down here and see your growth. If it's been working well or not. Since we haven't, we don't get a lot of information. You could wash your Net followers and your organic followers and see the growth over time. Or other than that, the's statistics, in my view, are not quite as useful. So finally, the last and 50 important metric our actions on page Now, actions on page basically means where people have been clicking. For example, if I click here on sign Up on Pat Flynn's Facebook page, it will lead me to his website. But it will also show in the inside that I clicked on his action bottom, which was to sign up but on It's also going to show if you have a local business and you're clicking for directions. So have a look at that. If a lot of people are clicking on sign up and then you would change it to something such ass download E book because you're having an offering and no one is clicking. Then you know what it's working on. What? It's not working. Always read the analytics correctly, so that is how you use this information. And those are the five most important metrics in the insides, too. So go to your page, click on insights and start looking through this. Start playing around with this. If you don't have that much action going on on your Facebook page yet, just familiarize yourself with these five most important ones, and then you're gonna have a lot more to play with once you start growing. So let's move on in the course. 13. FACEBOOK ADS: Targeting: In this video, you learned the number one most important key for Facebook advertising success, which is targeting now. Targeting means getting your ads in front of the right audience. So what that means is that it removes all the guessing and makes your advertising into a science where you can get proper results. So if you have a local business, you want to make sure that you target people who are near and around your local business. And also, if you are a meat vendor, you want to make sure that you are not targeting vegetarians. Now these are things that's going to make sure that you'll be selling in making a profit on your advertising. So this is the most important thing to get right, so there are three ways to target your audience. Number one is core. Targeting number two is custom audience, and number three is lookalike audience. So let's go through those one by one. So core targeting is the 1st 1 What court targeting is is basically targeting an audience based on, for example, their location. Remember the local business? It could be demographics. You could be targeting men only, for example, or women or maybe a specific age group, you could be targeting an interest, for example, business you could be targeting self help it behavior, maybe someone who travels a lot. Or maybe connections. If someone has any connection to any of your Facebook pages, So how do you have all this information? How can you get information and target people with the's demographics or with these interests? And the answer is simple, because Facebook already has all of the info. Or rather, you have given Facebook all of this information already. So looking at Jesper here, we can already see. Though we have blurted out that in here it's we can see where he lives. He has his telephone number. He has all the places he has lived in. He has all of the work here. Stone contact. He is reading up all of his interest years to bring up the things he's using. Um, the things he's I like to watch is written all of his, basically his his life. He has been all his likes and dislikes, and that's what makes this so interesting. So already looking at Jesper and looking at the core, targeting any off these ones we could be targeting him on. So court targeting is number one. Now this second way is custom audiences. Now a custom audience is basically on audience that you already have a connection with, but from another place. So let's say that you have a website up and running. Now. What you could do is that you could have a custom audience from your website, import that into Facebook and use that audience for advertising. Now, how this works, we're going to explain later on in the lectures. So you could, for example, have a custom audience from someone who has pressed a specific part on your website. If you have a shop, you can have a audience from someone who has bought a specific product, so you could be very, very specific about this. You could also, for example, to use you Dima Course page as an example. You could target someone who has looked at the U to me course page itself for one of your courses, but has not gone to the thank you page. So you would be targeting someone who hasn't bought your course. So this is very powerful. That means that it's going to be even more specific than the core audience. And the third way is a look alike audience on what a lookalike audiences is basically taking your custom audience and running that through the entire Facebook system. Now what that means is that they're looking for similar criterias. So let's say you have a custom audience off 1000 people, so Facebook runs it through the entire system and look for the similar criterias. And now you're going to expand your audience to, say, 100,000 people based on the similarities. So now you have scaled your audience big, big time. But you haven't only scaled your audience, you have scaled it very specifically, So this is an extremely extremely powerful tool. This is a marketer's best friend, so there are many profits with this And, like we just spoke about, a lookalike audience is based on your custom audience. Whether it's from your you Dima course page, it is from your email list. It's important from your website, and it's one of the best way to not on Lee grow your audience but grow a targeted audience . What this means is that you'll be having the highest conversion rates with the lowest cost per purchase because remember, advertising costs money, so we want to make sure that there's sell as much as possible. So not only are you paying the cost of advertising, you, of course, want to be making a profit. So how do you start? Let's say that you have nothing and you want to build up your targeted audience, so the first thing you want to do is use core targeting. Let's say you have a self help business, so let's start by targeting people by interest by self help interest. So already there you can start advertising for your website. Now. The next thing you're going to do is that you're going to import all of those people who visited your website as a custom audience. Now, with that custom audience, you're going to run it through the Facebook system and create a look alike audience to scale it even bigger. Now, what this means is that you have gone from nothing from no audience to a very large amount off targeted audience. So remember first court target, drive them to your website, import all of that audience that visited your website in as a custom audience runny. That's a lookalike audience. And now you have a very broad targeted audience. So this is the number one key within Facebook advertising. Re watch this video, take notes and make sure that you really nailed this point. This is what takes all of the advertising from guest work to verifiable science. This is how we get results. Okay, let's move on. 14. Before We Begin : in this video, you learn how to find, save and explore great looking ads. So first off, just go to your newsfeed and start scrolling down. If you're not seeing any ads, make sure if you have a ad blocker that it is turned off and then just resumed page. So when you find a great looking add the first thing you can do. Let's go up to these three dots here, click on it and click on Why am I seeing this? Know what this is going to do is reveal why you have been targeted for this ad. So what we can see here is that the company Rock Denim, is targeting men ages 20 to 39 who live or recently were in Sweden. So they're targeting by gender, age and demographics. This is also a great tool to use. If you're finding your competitors would just want to understand how companies target their audience now to save a great looking ad for future reference, click on the dots once again and go to save link, then just go to decide here where it's a saved. If this isn't showing up, just click on, see more. It will be in there. Click on Saved and there you have all of your saved adds. So just go down here. What's assayed from rock denims? Post, and you'll get straight to the original post. It won't be showing up. It's an ad anymore, but it will be right here, and you can see the way they have written. It's the picture they have used. You get all of the information now start collecting all of the great looking as you can find on your news feed right now, you don't need to understand how to create this. Yet you will learn that in the course, but start collecting a reference because at the end of the scores, you can look back and start recreating an understanding why you are enjoying these ads. So about capturing the attention and building relationship so once again go to your news feed. Start scrolling down until you find on ad. You'll know it's an ad because it says sponsored here below. When you like it, find one you like. Click on the dots and save the link. Now make sure you have at least 10 great looking ads saved. Okay, good luck. Let's move on 15. Set Up Ads Account : in this video, you learn how to set up your Facebook advertising account. So first up, just go to your Facebook personal profile and then we'll click on the arrow up here and then we'll go to create ads. Now the first thing we want to do this set up our billing information in order for ads to be able to go live. So what we can see here is that they created a campaign for us, So we're going to go down, Click close. We're going to do all of this in a later lecture. So let's move up to ads manager and go to building. So we're going to start off by setting our billing information. Go to payments settings, and in here you can start off by adding your payment method so you can still create ads without adding this. However, they can't go live without having this information, so I strongly recommend that you start off by adding this information. So we have the foundation. The next thing we want to do is set your account spending limit. Now, what that means is that whatever, as did you have up and running, doesn't matter. As soon as you hit your limit, all of those ads will stop working. So that means that this is your total limit, the amount of money you're willing to spend on ads, not a specific but on all of your ads. So let's click on change and let's set this one too 100 it's currently set on dollars. In the beginning, you won't know what works and what doesn't so set a lower limit and start experimenting. We didn't set this limit in the beginning, and it did cost us quite a bit. So don't make that mistake. If you have any further questions, click a learn more here, and you can read a bit more about the spending limit Now. Also noticed that the spending limit is different than your lifetime budget because a lifetime budget is specifically to a add. So when that budget is reached, that ad will stop working. However, when you're spending limit is reached, all of your as well stop working so it won't cost you any more money. You will never pay more than what you have set this budget, too, So start off by setting that right away and you'll be safe and make sure you won't be overspending. So let's recap. Let's start off by our personal account and we'll go ahead and click on the arrow, create ads, set your billing information, set your spending limits and then we're ready to move on. So see in the next lecture. 16. Boost Post : in this video, I will show you how you can start advertising on Facebook the fastest and the easiest way. Well, first off, go to your Facebook page, which I hope you have created. If you have followed the steps we have went through in this course so far, if you have anything that you posted, you can simply go down to this post. As you can see, here is a good marketing growth hacks course will be live in two weeks. Let's go to this post and then we press on boost post and I am able to see this bottom as I am. The admin Ford is Paige. But people who have visited my site are not able to see this boast boost post bottom. So booster post to reach more people. It says Click on that one. When I click on that one, I will see how my ad is gonna look like on the right hand side, I can scroll down and see that all my reaction comments and shares will also be added here . I can also click here to see how it's gonna look on a mobile device. And also if I'm gonna abdu tries Advertise this on Instagram. It will look like this and I can see that because it says sponsored here. Well, now I will show you how effective this tool really is. So as you can see home here on at audience, um, people you choose through targeting. So this is our core targeting. I compress on edit here to choose which people I would like to advertise this to. And I will even go through an example for you here. As you can see, a few scroll down here at 1,700,000. People will see this ad if I keep it as this if I just press save here and boost its post here. But I don't want to do that right, because we don't want him waste a lot of money here. We would like to target down to those people who are really interested in what we are trying to advertise. So let's say that and keep on eye on this on this number 1.7 million people we're gonna target. We're going to narrow it down now. So if I press men here, for example, if men are the people I want to target. You can see that it got to the half now. So 830,000 people and let's pick an age range share 18 to, let's say, um, on instagram, it's pretty as young demographic, So to 24 you can see that it narrowed down from 800,000 people to 140,000 people. Disco's really, really quick. And also when you know your audience more, you can really narrow it down to that audience so you can make this as efficient as possible. And here, if you want to go with Stockholm, Sweden, we can go with Stockham, Sweden. For this one we get also, I choose the detailed targeting here. So as off demographics, interest and behaviors its use post put in instagram here and I will show you by interest press instagram and you can see now that we went from 1.7 million to 110,000 people in just 30 seconds. So this is how you can use this tool to really reach your core targeting with your a post that you can boost. You can also advertise thesis to people. If you click here in a little left side. People who like your page. But why would you pay money to boost this post to people who already likes your page? Well, Facebook don't show all your posts to all the people who likes and follower your page, and I would show you how it works. So if I press out here, I can see that 2000 and 236 people are following Robin and Jesper. If I scroll down here, I can see that this post have Onley reached 820 people. And why would I boost this post to people who likes my page? Well, people who likes my page, my mean Robin's page we already have in building relationship and those are our targeted audience. So this is a really efficient way to boast opposed to your target audience because they already they know you. You know them pretty well. You know what they like? You you know each other. So this is really a good way to go with it. So people who likes your page, you can boost it. There s well, you can also go into edit here, and if you know that people who like your page is more more from the U. S. Or Canada wherever you can. Simply just press X here and add in that location here like that Canada, Canada and then you can see how many people you will reach. You can also boost his post to people who like your page and to their friend to even also expand your targeted audience to expand your audience, which is great. You can also, if you scroll down here around the promotion on Instagram. And as I said earlier on the right top corner, if I press here, you can see how it looks. If I wouldn't like to advertise this on Instagram the pros with this is of course, you will reach more people with your post and the corn is that this will cost you a little bit more money so you can simply press this away and you can see that it disappears here. Dan, what you would like to do here next is to choose your budget and duration. So if we go up here, I will pick this top option. We can scroll down once again and I will show you if you press, you scroll down on the budget, you can see how many people you estimated will reach with each body. It's so with $5 you can reach from 200 people up to almost thousands of people. And if you go up, you will reach more people. Pretty simple, right? And then you can also choose degeneration for how many days would you like to boost this post? So one more thing. If you go to desktop newsfeed once again and scroll down a little bit, we can also add on call to action. As you can see here, you can Adam bottom in this scroll down. So if you have in on e commerce story, you can choose this chop now and it will looks like this. This little bottom down here on the right hand side will appear if you want to send them to and booking page to book something for maybe in concert or whatever you might run or book a table for your restaurant. You can simply press here and book now and send them to a page. You can also, if you just want a lot like to send them to a landing page you compress here on learn more and you simply add your website here, which you would like to send them to. So this is really how you can boost post on and to start advertise now with your Facebook page and up running and set. So this is the first option that I would go with taken previous post that you already have posted to your to your site here on your Facebook page. Press boots boost post. Either go with at your court targeting audience by present edit here. Or you can also boost this post to people on your page which haven't seen this jet. Choose your body it and duration and you're set to go. Good luck. 17. Create First Ad : this video, we will create our first Facebook ad. First off, go to your Facebook page, press in the top, right corner on the scroll down and click on Create ad. And then we would come into the ad manager page on the left hand side. I just want to explain for you quickly what a campaign iss a campaign for the first is the objective. That goal for our ad. What do we would like to do with our ad? What is the goal? Winter ad. And then the next step is add set. We would like to set her ad in a specific way to target our audience, to put to choose the placement for our ad on Facebook or off Facebook. And then we would like to add our budget and schedule. How much money are we gonna put into this ad? And then the last step is to add itself the four month and what type of media will we use? Video or pictures and how we look to our audience. So these are the tree steps that we're gonna take from now on. Okay, So the 1st 1 is the campaign. We will choose our objective. And I will. I will explain these objectives for you. What they mean. So the 1st 1 the first column is awareness. And the second column is consideration. And the 3rd 1 is conversion. Yes, like an on funnel system. On this picture, you can see that the 1st 1 here is awareness. This is where we drag in the people into the funnel. The broad audience. We brought them into our funnel system. This is this side on the left side here. Then we have the consideration here. We really try to narrow it down the audience that we're gonna present our add to and then last but no least the conversion part on the right hand side, this is really narrowing down. This is our audience that will pay us money to buy your products or services. And this is called the conversion itself. And I will explain these parts for you from now on. So the first thing is brand awareness. If a click on brand awareness, I will get a small explanation down here which says reach people more likely to pay attention to your ads and increased awareness for your brand. So far, this objective are for people who want to expand their reach at companies that already are big, like Coca Cola, for example, they have a lot of money to put into their advertiser advertising to grow their brand. This are not an objective for you. If you're a small business or a medium sized business bazookas, brand awareness won't pay you any money in the end. So the first objective is brand awareness. If I click on brand awareness, I will get a small explanation here, and you will get this for all the objectives. And this one says, reach people more likely to pay attention to your ads and increase awareness for your brand . So brand awareness is really objective to get awareness of your brand to broaden your reach , to broaden your audience without and call to action. And then we have reach. This is yes, to show your add to the maximum number off people. So these two types can cost you a lot of money but won't bring any money in now, maybe later on. But I wouldn't choose this if I were a small or a medium size business. Let's move on to consideration. So in the consideration column were having traffic. So traffic ISS When you want to send people to in destination off or on Facebook, such a zone website If you're having a landing page, let's say that you're making an add on. I don't know a product or service you might have or offer you might you want to give away something for free? Then you can have this call to action Bottom, as in previous lecture went through, you can use to add and call to action bottom and send traffic to your website. Okay, so the next one is engagement. You will get people to see an engaged with your post or page, so engagement is like comments, shares and likes and responses and stuff like that. Okay, so let's move on to APP installs. So if you're having an app and you want to send them to really download your app, then you should choose this objective. They wouldn't go onto video views so promoted video that show behind the scenes footage. It could be product launch a customer stories. It could be to raise awareness off your brand, but when you choose this objective, think about to just make the video most 15 seconds long because that will get them most engagements on Facebook. The next objective you can choose is lead generation. So what Lee generation is is when people are interested in your business and they add maybe the phone number two on form. They're adding their email address so that you can contact him later on and to propose and maybe an offer for your products or service. And then a pretty new feature also is messages. And this one is to get people to have a conversation with your business in Messager to complete purchase, answer questions or to offer support, which is great. Maybe then you would like to have and assistant to help you with this. So this is really what consideration is it is to drag them into your funnel system to give something away or to get them to your website, to engage them in your post to get them to download your application, to make them see your video, to drag them in with a lead magnets so that they will give their email address or phone number if they're interested in your business, or to have them to send you messages on on Facebook, Then let's move on to conversions. If your objective is conversions directly to get pay for your products or services directly on on Facebook ad, then we can go through and conversations the conversions. If you choose this objective, it is to get valuable actions to own your website or an application, such as adding their payment method in or making a purchase. One thing you really have to have with this option is you have to have your Facebook pixel connected or the sdk if you're using the APP event, and this is to track and measure conversions, and I will show you later on how you also can add this in and on your Facebook page on on your website. So the next one after we have the court catalog sales. And this is if you're having and big e commerce stores, Um, like Adidas have, for example, they you will get up their products on your Facebook page, and this is exactly what you can do as well. And then third, but not least in this conversion. And Collier um, we have store whiz. It's so you can make an ad for people to, um, come by your store, whether it's a coffee chopper you're having selling T shirts or whatever you might do. This is an ad to target people into and certain area to drag them into your business. So now that we have an overlook over all the marketing objectives, we're going to choose one of these and we're gonna go with traffic in the consideration field. We're going to go with the traffic. So we're going to create a first adhere and the campaign name. We're gonna leave with traffic and press. Continue. And now we're gonna set up the ad in the next lecture. 18. Location & Demographics : in this video, you'll learn how to target your audience by their location and demographics. So by now you have chosen your objective. So let's define the audience. So if we scroll down, we can see that the first para meter here, its location and then we have a judge, gender and languages. So in order to not be guessing about her audience and wasting precious money, we want to have actual information about our demographics to make this into a science to get results. So let's go to our Facebook page at our Facebook page. We can go to insights and then move on to people. Now here we already have the demographics. There's no need to do any guessing. So what we're going to do here is just take this information and fill it out. So as we can see, there's, ah, very nice balance between women and men. The age ban is 18 to 34 the country is Pakistan language English, So let's fill these out. So let's fill in Pakistan here first and now. If you were a local company here, for example, and you were reciting in Karachi in Pakistan, but you would want to do would be to become much more specific and target on Lee that area where your customers would be. Now, in our own case, our customers is all over Pakistan, so we're going to remove that and stick with Pakistan itself. So as we can see here to the right side on the audience size, we have currently targeted 33 million people. Throughout this ad set up, I want you to keep on eye on this number. Our goal is to get as specific as possible and really hit that target an audience. So keep an eye out here. Let's scroll down now remember the age was 18 2 34 Let's sit that up. So now we have decreased to 27 million. The gender was both men and women's. We're going to choose all and the language English. So by now we have set up the location and the demographics. But in order to get even more specific, we're going to get into their interests. So let's move on to the next lecture and get even more specific with are targeting. See you there 19. Interests, Behaviors & Connection : In this video, you learn how to target your audience by their interest, behaviors and connections to get the most out of your ads. So before we start adding interests, I want you to keep on eye on this one. Over here, it's as potential reach. So the aim is to get more specific right now and decrease this number. So let's say that you were searching for on interest, like Facebook here, So there are many types off Facebook going on. So if you're shooting for an interest, make sure to always check the right corner. So we're selling a INSTAGRAM course here. So what we're going to do is click on browse, click on Interests and then look for the digital marketing or a similar category. So let's click on business, scroll down until we find online and there is a digital marketing. So let's choose that one and keep on eye on the potential reach as I click it. So we just went down to 500,000 people from 27 milion, so we're already starting to get more specific. So if we look at digital marketing, we can see the 37 a half 1,000,000 people like it, but still, our potential reach is just 500,000. And that is because all of these para meters, all of this court targeting we just did is messed up with this digital marketing interest. So it's all off this information combined together, it's people from Pakistan age 18 to 34 men and women who speak English who now have an interest in digital marketing. So this is how we get more specific now. As we added this one, we also allow the suggestion bottom. So if we click on it, we can see social media marketing, for example, once again keep an eye on the potential reach there. As I added, it actually increases, and the reason for that is it doesn't get more specific here. But instead, if someone likes digital marketing or social media marketing with the core targeting, then they are a potential reach. So this is a way to broaden your audience. The more interest, the bigger the audience because it could be any off the interests. So if we also wanted to target, for example, this social media eager Amy Porterfield, we could write her name in here and By doing that, we're targeting everyone who is having an interest in her. And since she's I social marketing girl, we also know that her audience is interested in that subject. However, for this example, we're going to remove her since it made our potential reach a bit too big. So what we also can do is add behaviors, so click on, browse here and click on behaviors. So let's look at anniversary, for example. Now let's say you have a business selling anniversary gifts. Then you could target people who are having their anniversary within 61 to 90 days. Now there would be perfect that is as targeted as it gets scrolling down. We could also target specific mobile devices. So let's say that you just created on anti virus system for a specific mobile device or a specific mobile brand. You would like to target that brand to make sure that your Onley targeting that brand for your anti virus program since its brand specific moving down to travel. So if you, for example, are selling a traveler kit a kit where you take all the items good to have a broad than targeting frequent international travelers would be the perfect targeted audience for your marketing. So using specific behaviors is a great way to really get your targeting on the correct market here. So we're not going to use this one. So let's scroll down. And finally, let's add connections now. Connections could be to your Facebook, for example. So if we click on it and go to Facebook Page and choose people who like your page, we'll just have to write in our Facebook page. And now we're targeting everyone who's liking our page. As you can see, the reach is too low. So we're going to remove it, however, is a great tool if you want to target your own audience with your ads, since you already have a relationship with them. So now you know how to target your audience by their interests, behavior and connections. How to get much more specific. So let's move on to the ad placement. See you in the next lecture 20. Placements : In this video, you'll learn how to place your ads for maximum engagement and conversions. So if we go to placements here, you'll notice that automatic placement is already filled in because is recommended. So what that means is that if we click on the learn more button here, we can see that Facebook is automatically going to put your ad on these different places. Now it's not eligible for all of them, but the place is that the ad can be put on. It will be put on. So the downside with this is that it's out of your control. And not all of these places are good for engagement and conversions. So we're going to go to edit placement instead and do this manually. Now, Before we start editing all of this, let's have a look at what they mean. So if you're curious about what instant articles are, for example, just Hoover your mouse over and you'll see to the right side what they are, what they look like and how your ad will look like. So for Facebook. These are all the places where Facebook will be putting their ads on since Facebook at owns Instagram you can also be putting them on their feet and stories. Audience network means that your ad will appear on other people's websites again that is, outside of your control, where that will be and finally messenger. So that means that your ad will show up in the messenger app, but we're not going to use. All of these were going to start downsizing and getting much more specific. So once again, keep a look at the audience size to the right here. The first thing we're going to do is change that the device type we already know through studies that people who use their mobile are more interested in scrolling than engaging. So we're going to change this to desktop Onley because we want engagement and conversions. So right now the reaches 620,000 and as we go to desktop with downsized to 150,000 people, so we're getting much more specific. So if we scroll down, we only have two available options here, which is the Facebook feed and right column. Scroll down and then move on to budget and schedule. So start off by selecting your placement, making it manual to desktop. Let's move on to the budget 21. Budget : in this video, you'll learn how to sit your budget for maximum results. So we're at the final stage here off the ad set. So the first thing I want to do is set the budget itself. So starting off, they have already said it at $20 for us. We want to start off a little bit smaller. However, there is a limit to how small you can go. So if I said at 50 Cent, we're gonna get an error and the lowest is $1. So we're gonna start with $5 here as our budget, and then you can see that you'll spend no more than $35 per week. Also, remember, we did set a spending limit, so regardless you'll never spend more than $100 in total, so the different budgets will talk about in a little bit. Let's scroll down to schedule here. So by default, it said to run the ad continuously starting today, the prophet with that is that the ad is always on and generating results. However, if we do said, a start and end dates will have much more control for how much will be spending during this time. This is also great if you have any sort off campaign running for a certain period. So I would recommend starting off to set a start and an end date. Ask your first budget. Now let's move on to advanced options. There's not too many things we need to mess around with their, but it's very important that you understand the different options. So let's have a look scrolling down. The first thing we see is optimization for ad delivery. Now we want to focus on ad clicks, so we want to get people to our landing page to buy our course. These are results. If we click here, we could choose just landing page views, impressions, people just seeing the ad or daily unique reach reaching new people will focus on a link clicks. So the bid amount here is set to automatic. What the bid is is Basically all ads are a auction and you're paying a certain price to have your ad shown. By setting this toe automatic, you're allowing Facebook to optimize that entire process for you. So we're gonna leave it at automatic because Facebook does a great job at this Now, if you are more advanced, and you already know what each click is worth for you. You could optimize that here on right in these some, but we're going to keep it at automatic. So let's scroll down when you get charged is currently set at impressions, and generally you'll get charged a certain sum per 1000 impressions and impression means that people have seen your ad. It doesn't mean they have interacted with it. On Lee scene, I recommend that you click on more option and click on a link Click. However, you need to spend $10 to activate this. The prophet would link Leak. Is that your only paying for results? So you will only be paying when someone actually clicks on the ad so we will return and change this off. Do we have spent $10? And then we have ad scheduling that allows you to schedule your ads to show on Lee a certain time on the day. This could be great if, for example, you have a local business and there is a certain time where your foods aren't selling as much, for example, after lunch time. So if you would have a ad running a little bit earlier, giving people a discount. You could start generating sales even at bad times, so this is a great way to schedule your ads to show its specific time frames. However, in order to activate that, we need to change or budget to lifetime budget. Now, a lifetime budget means the budgets that is total for the ads. Lifetime. So if I have a lifetime budget here off $350 that means that the ad will stop running after you have spent $350. Now, if we changed it to daily budget instead, that means that you'll be spending like now, for example, $20 per day. The benefits with a daily budget is that you have more control over how much you're spending the benefits off. A lifetime budget is their Facebook can optimize. So some days you'll show your ads lists. And on some days when there's more people who match your criterias, it will show your adds more. So. Lifetime budget is a great way to optimize your ads showing, so once we have activated that one and we're going to set it lower to $100 here we can scroll down and we can look at the ad schedule. We can either have it run all the time, or we could have it run on a specific schedule like we were just talking about. We can choose the day and we can choose the time. This is great if you know when your customers are peaking. For example, after work, for example, if you have a restaurant and when the customers go down and finally we have delivery type. So right now it's set to standard, and standard means that it's going to show at a quality rate is going to show your ad when people are when the most amount of people are active matching your criteria. Now, if we change that to accelerated add that Means is going to work by quantity instead of quality, is going to show your ad as much as possible within the time frame, rather than showing it to as many people matching your criteria as possible. So standard is for quality. Accelerator is for quantity, but it is faster, and you also need to have, said Emanuel bid. So now everything is set up what we want to do is first off, reset the start a two today, quick there and then let's click on. Continue. So next up, we're going to choose what the ad is going to look like. So let's move on to the next lecture and set that up. 22. Styling Ads : in this video, you'll learn how to style your ad. Basically, how your ad is gonna appear for people. So here we have five different options on how the ad is gonna look a carousel ad. It's basically if we go here to the tab, I will also provide you with this links in the resource page. This is how a carousel ad can look on the right hand side. You're seated mobile phone here. Actually, what it does. It allows you to have up till five different images with a single ad and eats one with on own link. So if you're, for example, having an e commerce store with different types off products, I assure you have seen this before. You can have different links to different pictures or videos, so moving on a similarly single image what that basically is is it's a single image which I'm text above may be of some text underneath, and you also can see here that Facebook provides you with this signing recommendations so scrolling down here and you can see the pixels that with the and everything moving on with single video, if I click in here, this is how it's going to appear on your mobile device. You can post a video and so on here and also you have the design recommendations here on the left hand side for how long your video minimum has to be in length and maximum and so on. And then we have the slide show How it's gonna look if you pick this light show here on the cell phone, you can see that there several different pictures with a small text on it. And also, you can design this the way you want to and then actually the collection here. We cannot shoes because we are on Lee having or add on the desktop. But if we would have it on a mobile device, we can have it as well. But I will show you anyways. So this is how it's gonna look because it is in the top here. There's some disappeared. But you can see here that they're several scroll downs on different images, which could be your products and a small video above. So this is pretty cool. You can choose whatever for months you would like to go with For this one. We will choose image. Why we will choose. Image is videos normal people used watch a video and then move on. They are scrolling down their feet and they're moving on Same on a desktop, actually. But on similar a single image, they will see the call to action bottom and they were most more likely to click on it. So let's use on a single image scrolling down on the right hand side. Here, you can see the preview off the ad itself. And while we would want to send traffic to our web page in order for people to buy a thing from us, actually, of course I will show you how it will look. So yes, copy paste the link to the website here, and boom, it will appear on the right hand side here. As you can see, this is a passive income course with 80% off, and you can see that image how it's gonna look. And actually, this is how it's gonna look on the right column, and this is how it's gonna look in. Then use feet pretty cool. And then also you concede is learn more button here on this picture. This is the call to action. So if I want to change this, you can change it here simply in the scroll down here. If you're having a local business, maybe you would like to have the bottom book now or contact us or some other options you can choose here from. We're gonna go with learn more. You can also click this away with no button here. But we were gonna go with learn more. So you can also send people to messenger. So drive traffic to messengers and you can change the destination here as well. Um, also, one cool feature with Facebook is if you don't have an image you can use from free stock images. If I click here and I type in passive income, which is the subject for this ad just to show you you can click on a picture, you can click here, click here and shoes up to six different options. Six different photos and what this will do. If I press confirm here I have four pictures. Now it the Facebook itself will run on split test on these pictures for several ads. As you can see here with this pictures and see what add or what picture will work the best , which is great. And this is totally for free. This is yester feature that Facebook is doing for you because they want your at to go. Really, Really good. So if I scroll down here, I can see how the ad is gonna look. And as you can see, it's a small water. Marcus says shutter stock on it. If I scroll down, I can see that the water of Mark won't appear in the final add image, which is great. So this is just for now. Maybe if I If I right click, I can save this image that they don't want me to do that. But it will disappear. So I'm just going to click those away because I really, really like our picture. We want to go with that. If you want to add another picture, you simply just press here at image and you can add your own image ass. Well, one more thing. If you would like to use an existing post that maybe you have posted to your Facebook page , you can simply use to use it here on the scroll down here. And you can see the preview on the right hand side. So this is actually a video we made on our Facebook page. We were promoting an online course that we're currently making. And as you can see with this adds, it comes with this reactions and the shares here. And if I want to go with on photo, this is actually an article with that we were reading writing on our website, free from scratch. If I scroll down once again, I can see that it will come. This ad will come with that likes comments and shares. So this is how we can do it. You can use existing post as well, but we have already used would choose to have the form it off a single image scrolling down . We have a connected it to a website and the website itself. If I open up a new tab, this is we want to send people to This is a landing page on you To me off our course at passive income we would like them to Prestes bottom to buy. Now they can see a preview video here and they can read more about the course down here. Okay. So as I said before How, If you are not sure off which formatted juice for your ad, we simply will add this. Add guides in the resource page for you so you can read more about them. Let's press, confirm and move on. 23. Write Ads That Sells : in this video, you'll learn how to write on add that sells. So the most important part with the ad itself is the picture. And then finally, we have the headline here, and we have the text which appears up here. So if we need inspiration on how to write our ad, let's go back to our saved adds. So let's go to our Facebook, go to Saved and look at some beautiful and interesting ads. Let's take this one from rock stock. So let's click on their post and let's have a look at what they have read. Um, so looking at this ad, we can see that they have really how to create action titles with glitch effects. So there is on how to in this, and they have also ridden free glitch elements, meaning that if I click on this ad, I will be getting something for free and then also be teaching me about creating action titles. I know exactly what I'm getting and I'm getting something for free. So going back and comparing with our own ad, we have read in here passive income. Set up your money making system so we start off by explaining what it is, and we continue on with what they will be getting so beautiful. We're matching that with their ad. They know what they will be getting, and it is attention grabbing. Now let's look at the text so they have ridden create your own futuristic action titles with these free glitch elements. Once again, I know I'm getting something for free and let's compare with ours. So we have ridden, stopped working hard, get more free time and money by working smarter. Start today. So we have reading what they'll be getting from pressing this ad and also a call to action start today. Now this is attention grabbing to really make sure that your ads are selling. We have included a checklist for your headline here. So when you can check all these boxes, you know you have an awesome headline that sells. We've also included a template, a checklist hair for the textbooks itself, so make sure that you can check out all of these ones as well. And when you have, you know that you have a beautiful winning selling ad. So finally, let's scroll down to the call to action bottom so you could choose from book now, contact us or anything, depending on this service your ad is offering. Now. Since we're promoting a course, we want them to get to learn more. So when they click on this site, they'll be getting to this landing page where they learn more about the course itself. So this is where the selling happens, and ultimately we want them to buy the course. So to recap, start off by getting inspired by going to your saved adds. Look at the beautiful ads that are interesting. You look at your own headline used the checklist to make the headline nailed and selling. Do the same with the text. And finally choose your call to Action Bottom and now we're sure we have a winning selling ad. Let's move on. 24. Place Ad Order : So in this video we will Onley check that everything's fine, we'd are add and we will go live with our first Facebook at. So I hope that you have everything set and done and that you are ready to launch your first Facebook at Well before we do that, we would like to press here on review to shake that everything is in order for this ad before we go live. So we have set the campaign objective at traffic driving traffic to our website. And then we have defined our audience in the ad set on, and also where to place the ad on Facebook in the fee than in the right column and then also the budget for this and then also the schedule for how many days the ad will run then also the look off the ad itself. How will it repair to the people who seeing our ad on Facebook and headline the text and the image So everything here to me looks really, really good. So we simply press confirm and we go lie with our first ad on Facebook. So this will go through a confirmation process and this will we will get a notification through email when it's done, and mostly it takes up to 24 hours, but it I think it will get a lot quicker than that. So this is how you do it now. We have a went live with our first Facebook ad, and I'm really excited for this one. Let's move on to the next lecture. 25. Ads Terms : in this lesson, we will go through some of the most common Facebook ads terms, and this is really important to know before you go out there and look at the reports off how well your ads are performing on Facebook. So the 1st 1 is clicks, while clicks means that the total number off clicks on your ad and that includes things like Link Clicks clicks to your business page profile post reactions such as likes, comments and shares. It can be clicks that if you click a picture and that expands to a fully size picture that also counts as a click and also whatever your objective might be for your ad, if you want to send people to an APP installation, you want to send them to your website wherever that counts as and click next up. We're looking at the click through rate, also called CTC, and this is the percentage off times people saw your ad and clicked on it. And an example here is let's say that 100 people cease your at then 10 people click your ad , then you simply take their 100 people and divided with 10 clicks, and you will get a 10% click through rate, which is awesome. You would like that percentage to be as high as possible. Next up is cost per click, also called CPC, and this is the average cost for each click. So an example would be a few spend $100 on your ad and 100 people click on your ad. Then you just take the number, the dollars you spend, like $100 divided by the people who clicked your AB and you will get a mountain. In this case, it's $1 per click. Next up we're having C P M, which means cost per 1000 impressions. And that's also the average cost per 1000 impressions. And one impression is if you having an ad on Facebook and people are scrawling and there scrolling and they're seeing your picture, they might even not see it. This is not a guarantee that people are seeing a picture. So that's why we, in this case, like to have it on desktop on Lee. Because if people are sitting on the subway, for example, is scrolling through their phone in your ad is appearing there and it's scrolling by it. That's one impression. So let's say that you are spending fen $10 on this at and you're having 10,000 impressions on your ad, then your CPM would be $1. Okay, let's move on. Next up is frequency, and that means the average number of times each person. So your ad and you can put the frequency pretty high, like you want every each person that sees your ad, your target targeted audience to see your ad three times. This helps you to bring awareness to your ad, maybe to get those targeted people to click your ad. But this can also be fatigue. This can also come to a point where people gets annoyed on your ad and maybe the killer get away. So this is frequency. Next up is reach, and that's the number of people who saw your ad at least once. And let's say that 1000 people saw your ad. Then the reach would be 1000. It's a 1000 People saw your ad plus the frequency off four. Then you would have 4000 impressions. I hope you really get along here, and if not, let's go through the list Once again. What we have went through here is clicks what that means that click through rate cost per click CPC cost per 1000 impressions CPI, M frequency and reach. And if you're not falling alone, maybe pastas video or go back, watch it again. Or I will also add this to the resource is for this video. This is a glossary off at terms. So this is the most common add terms we have just went through the six most common. But here you have a large list off all kinds off terms that might appear with everything from mobile abs, too, to everything here. So this I will put it in the resource page and let's move on to the next lecture. 26. Improve Ads : in this video, you learn how to improve the performance off your ads. Now, first off, let's go to ads manager by clicking here and going adds manager here, you can see all of your campaigns and ads. Now, the first thing that will notice is that our campaign here, where we were targeting more traffic has resulted in 12 link clicks. Now what we want to do is figure out what worked and what didn't. So the first thing we're going to do is click on the add sets here. Now, here, we can see are targeting. So we were targeting Pakistanis and we were targeting men and women aged 18 to 34 so we could have had multiple targeting within this same campaign. For example, if we had one ad set like this one and another ad set targeting U S population, maybe women within the US 18 to 24 Then we could compare those two and see which one performed the best. Now, this is how we figure out what works and what doesn't. So this is where we find our court targeting. Now, if we move on to ads here, that would be the different ads themselves within a set. So, for example, this set here, which is three. Only one we have got targeting Pakistanis 18 to 34. If we would have chosen multiple pictures while creating our ad, then Facebook would have tried different ads to see which one would be giving the best results. So we would be having the same ads, but with different pictures. What we then could do is look at which one is generating the most and the best results. And on Lee, use those ones and turn off the other one's now. As you can see, we only chose a single picture so we don't have other ones to compare with. But that is the purpose off the ads tab. So Facebook allows you to try on multiple ads when you choose multiple pictures. Now, to really get in depth here, we want to go back to campaigns and then click on breakdown over here. If we click on breakdown and go by delivery, we can really start to get into what worked and what didn't within our targeting. So let's click on gender first off, because we had a balance in our demographics between men and women, so clicking on gender, we can see that clearly were having twice the amounts off clicks from men. So what we could learn from this is that we could make a new ad targeting men on Lee within the same age band and see how the results would differ. Now, if we go back and click on age and gender, we can see that female wise. If we were to make an ad set for specifically women, we would on Lee Ba targeting between 18 and 24 we could also for men, hair target between 18 and 24 ass. Well, since those are the ones doing the best performance So this is how we check the stats and learn from it so we can make new ads and constantly improve our performance. And another thing we might want to check out would be the time off day. So if we scroll down and go to time off day here, we can see that all the results are generated between 14 and 18. So in order to get better results, we could make new ads targeting Onley that time frame. So how do we know that we're getting good results. Well, two ways. First off, let's remove these analytics by clicking on clear all breakdowns. What we are looking at here, our results, the amounts off quicks were getting. But what we're also looking at is the cost per result. What this basically means is that we want to have as many clicks per as many reach and impressions as possible if we're having a lot of impressions and very few clicks than our cost per result is going to go up because we are paying per impressions. So we're not on Lee looking at the clicks themselves, But we're also looking at the amount off costs were paying per click. So to summarize, the more clicks we have per impressions that better that cost per results, which is the aim to check out the results off your ads, go to ads manager, check out the campaign your results, check out the add sets and compare if you have multiple. If you have multiple pictures, compare those as well and finally go to break down to delivery and really get into the stats, make new ads and try them out with the improved metrics and see the results. Okay, this is how you learn from them. Good luck 27. Facebook Pixel : In this video, you'll learn how to optimize your Facebook ads by using pixel. So let's start off by going up here and clicking on pixels. So what is it? Well, basically, it's a small piece off code that allows you to do these three things. Track website activities, improve your ads and reach new customers. So by track activities. Basically, if you're creating a add, and that ad is going to bring people to your website where you want people to sign up on your email list, then if you have a pixel installed, what pixel will do is that it will track who actually converted. In other words, who actually clicked on the ad and signed up on your email list. So it gives very accurate statistics even more accurate than Google analytics. So that's the first advantage so that you can see what your customers are actually doing and if they are converting, meaning doing what you want them to do when they have clicked. Your ad. Now these second thing, by improving your advertising, is that when people are converting on your ads, Facebook can look at who is actually converting. Look at their data and then start optimizing your current and future adds to similar people . What that means is that you'll increase your results and lower your ads cost. You'll increase conversion rates because it allows Facebook to be more accurate and finally reach new and existing customers. So remember the first video where we went from core targeting to custom audience and finally lookalike audience with pixel. What you can do is retrieve the information on everyone who visited your website or converted from your adds to your website and use them as a custom audience. You can then also use that custom audience to create a lookalike audience. This is all in the first lecture on targeting. So, in other words, Facebook pixel allows you to take your advertising to the next level. Let's get started and I'll show you how to install this. Cody can create pixel and then we're going to name it. Click on Creates now installing pixel iss Simple. All you need to do is click it use on integration toe, and if you're using Shopify, for example, just click and Shopify and you're going to get a very simple to use tutorial, so all you need to do is copy the code, go to the shop. If I admin panel is a video s well, enter the I d and then just shake so that it's working. It's that simple Now, Since we have a WordPress website, let me show you how it works. Installing pixel there. So click on WordPress and then on download because we're going to download the plug in and then we'll go to our website, click on plug ins, add new upload, plug in, and then we're going to choose the Facebook plug in and install no so plug in, installed successfully. Now just click. Activate plug in. So that's it. Now it's installed. Let's go and make sure that it's up and running. So coming back to the menu on the left side here we can go to pixels, and after about a couple of hours, it usually takes. Then we can see the green icon. That means that the pixel is installed and it's up and running. Okay, now it's your turn. So go ahead and go to the menu, click on pixels, install it on your platform, and then we'll move on to the next lecture. Okay, See you there. 28. Website Custom Audience : In this video, you learn how to create a custom audience from your website traffic. Now, this is known as retargeting or re marketing. And the benefit of this is that you can target people who, for example, went into your store but never went to the check out and actually bought the item so you could target those people with an ad giving them a special discount. Now this is re marketing. So let me show you how this works. We're going to go to the upper left corner and under assets here, we're going to click on audiences. And here we want to click on create a custom audience. So here you can choose from different types. Now, the 1st 1 a customer file would be to use, for example, your email list and create custom audience from that website. Traffic will be using pixel, which we just installed, and import the traffic from there and create a custom audience from If you have an app, you can do similar. Create an audience from people who have engaged in your APP. Offline activity is for when you have created on event, for example, and you can import all those people as a custom audience and finally engagement. You could create a custom audience from people who have engaged with your content. So we're going to click on website traffic and here we're going to use the pixel that we installed on our website Onda. We could first off start by importing all off our website visitors. Now it says in the past 30 days, but we have on Lee had it installed for one day now. But if you have it installed for longer, you might want to use, for example, 180 days to get more people from there. So this is what I could do and I could name this all website traffic. So then I would get everyone who has visited our website free from scratch dot com, where we install the pixel now. I could also do a couple of other interesting things I could use people who visited a specific website, for example. Now, if I click there, I could target people who, for example, went and read a specific blawg post. So let's say someone read a block post about how to do you to marketing what I could do is target all the people who read that Blawg post and create an ad selling a YouTube marketing course to them. Now, this will already be a warm audience because they have already engaged and they're interested in the subject. What you could also do here is that you could press on the exclude button here. So if we, for example, wanted to target people who went to our store but never finished buying anything like the example I told you in the beginning we would put the first year L containing store because usually if you have a store, it will look something like this free from scratch dot com slash store. So then we would be targeting the store section, and then we want to go down to exclude here, choose people who visit a specific Web page and include shake out. So now we're targeting everyone who went to the store but didn't actually reach the check out. We know that if they reached the check out, then they bought something. So this is a great way to re market or retarget people and, for example, off for a discount price. Now, if we wanted to be ultra specific about this. For example, retarget on a specific ad. We would click on this button here, go to equals, and then we could add the very product name that we want to re target or re market people on. So then the u. R L will be very specific for that product on Lee. So this is a great thing to do if you want to re target people people who were on the store but did not buy. What we're going to do is that we're on Lee going to include the website traffic, so we're going to go to all website visitors. Audience name is all website traffic and we're going to click on Create Audience. And as you can see on the availability, it says, populating If we ho over over here, we can see that we can start using this audience right away, but also that thesis eyes will be increasing since the pixel is new and more and more people will be visiting our website. So we're not getting an estimation yet off. How many people that has a visitor on our website because it's fairly new. So this is how you create a custom audience from your website traffic. So now it's your turn. Go up in the upper left corner, click on audiences. Go ahead and create a custom audience. Choose website traffic and then just fill it in from there. Okay. Good luck. 29. Email Custom Audience : in this video, you learn how to create a custom audience from your email list, so the first thing we're going to do is go to the upper left corner. Click on Audiences. Now a e mail list is someone who has already signed up on your website. Download a Pdf, etcetera. They have already engaged. So this is what we call a warm audience were much more likely to convert or to engage with the ads you're using. We're going to click on, create audience Custom audience and then use a customer file. Now there are different ways to do this. The 1st 1 is to add customers from A C S V. File. I'm going to show you how to do that in a bit, but we're going to imported directly from male chimp. You could also include something called LTV, which stands for lifetime value. Well, what that means is that you can import your email list and then add certain criterias for people that you deem are more valuable than others. For example, people who have converted on Mawr expensive products, people who have converted or bought things much more frequently where people who have been with you for a very long time. These air call lifetime value audiences, so those are the ones you deem more valuable. We're going to start with import from male Chimp. So we're going to have to log into a male chimp account M press enter, and then we're going to use our email list, which is this one agreed to the Facebook custom audience terms and then click on Create Audience. Now we want to give these ones on the name. We're going to call them E mail Custom audience and click on next. And then you're done. Now they're asking if you want to create an ad right away with this audience or create a lookalike audience from this. But for now, we're going to click on Done. So there we go. It's currently updating. Now let me show you how it works to import it. We will click on, create Audience custom audience custom filed and then add your own file up here. No, All we would do is that we would upload R. C s. We file and getting that. It's simple. Just go to your email service. You want to click on your email list and finally click on export list. Then they will email me the C S V file download. The sea is we file on uploaded here. It's that simple, but the very most simple way. If you're using mail, chimp is do it the way that we did it. So it's also worth remembering that now, when we have created our custom audience from or email, those are not sink. So as your email is gross, this one will not be growing. So when you have added a lot more people to your email list, you want to reimport your email list and create a new custom audience to make sure that the new subscribe people will be included here. So this is how you create a custom audience from your email list. So how do you use this audience? You could use it for extending the reach off your posts on Facebook, for example. You could use it for retargeting people on your email list, increasing your Facebook likes, and also you could make sure that you create a lookalike audience from your email list, and we'll talk more about that in a bit. So this is how you create a custom audience from your email list what you could use them for. And now it's your turn. Simply go down to assets and click on audiences. Click on Create Audience, Custom audience, customer file. And if you're using mail chimp, simply click here, Logan imported. Or, if you're using another service, just export the CS Refile and added, in here, it's that simple. It's also good to know that when you import your email list, not everyone will be converted into your audience. The email list will be scanned and matched through the email through the names with other people's Facebook accounts. Now, not everyone is going to get matched, so you can expect about 50% off your email to be exported. So about 50% of your email list will be used as your custom audience. Okay, good luck. 30. Page Engagement Custom Audience: In this video, you'll learn how to create a page engagement custom audience. So the benefit with this is that you can create a custom audience without having an email list and without having a website. So let's go ahead and create the custom audience. First off, go to the upper left corner and then click on audiences. And then we're going to go on, create audience, custom audience. We're going to go down to engagement, and here there are a couple off different engagements. Now we could target people who have engaged in our videos or leads. For example, we could target people who open or lead form but did not finish it. And Sandon, But we're going to do is that we're going to target our Facebook page. We're going to click here. So the first on default option is to target everyone who has engaged with our page. Now that means targeting everyone who this in any way or form engaged with it, either through Facebook itself or through messenger. And we're going to give this a name. Let's call it page engagement Custom audience. Now you can get more specific here by clicking here. You could choose to target anyone who simply visited your page. You could target people who engage with any post who engaged with any call to action bottom sent in message. Who has saved our page or any post so one off. The need things we could do here, for example, is that we could target people who has visited our page, and then we could click on exclude here, and then we could exclude people who has already engaged with any post or add and included . Here are also any form off likes. So we could click there, and by now we're targeting people who has visited our page but did not like the page or do any form of engagement in there. So this is a retargeting, so we can just press the exit here if we don't want the excluding. And we want anyone who everyone who engaged with our page. So also make sure that you're on the correct page here. If you have several pages, you could choose one off those. So we're going to use Robin and Jesper. We're also going to set the time limit for people who engage with our page within the last 365 days and then just click on Create Audience. So there we go now are custom audience is created. What we could do here is that we could use this custom audience to create a lookalike audience, or we could create on ad using this audience, for example, like I showed you earlier, we could create an ad and target people who engaged in our page but did not like our page so we could make a like campaign and target those people. We can also use this entire custom audience to exclude them in any campaign to target people who are interested in some of our products but who has not engaged with our page already to increase our brand awareness. So in that sense, we can also use this custom audience to exclude them to increase the brand awareness. When we're done, we just click on Don and there it ISS. So now it's your turn. Go to the upper left corner, click on audiences, click on, create audience custom audience engagement, Facebook page, and then simply choose all who is engaged with your page or get more specific. Finally, give it on name and then create the audience. Okay, good luck 31. Video Views Custom Audience : In this video, you'll learn how to create a video views custom audience. Now the benefit with that is that you don't need a website. You don't need an email list, and you don't even need high engagement on your Facebook page. So what you can do, it's go to your page publishing tools and video library and have a look on all your videos . Now there are a couple of things you can do. Either You target everyone who's watched your videos with an ad because you know that those people enjoy your videos or you could be more specific like this one. For example. This is our zero to superhero course, but we could do is target the people who watch that course and follow up with a discount code. If they did not buy it, or if we had published a new course, which is related to working out, we could advertised to all these people with the new course. So let's go ahead and create our custom audience, so we're going to click up here and go to audiences. We're then going to click on, create audience custom audience and then go down to engagements and then click video. So the first thing we get to do here is choose our engagement type. So here we can target people who Onley viewed there at least three seconds off the video. Now this is going to be most people, or we could target people who viewed at least 10 seconds or between 25 95%. So there's a give and take here. If you take people who have you watched 25% of the video, you're going to get more people than 95. However, if you're going for 95 you're going to have a much more dedicated audience. So this depends on the products Hominy you want to reach. What is your advertising, etcetera? But for now, let's make it broad and choose at least three seconds, which is the most amount of people. And then we can choose our video, and then we're going to select our Robin and Jesper account and choose our zero to superhero course. Click on confirm and next up. We want to see how far back who want to target people. We can target people who watch the video within the last 365 days, and then we're going to give it a name. There we go and then create audience. So now it's created. We just click on next and then done. So what do you do if you want to create a custom audience but don't have enough views or you publish a video and you're only going to get a couple? Well, the first thing to do is to actually go ahead and publish a video. Now the second thing to do is go to your ads manager click on Creator to create a campaign , and then we're going to click on video views. So we're going to make a campaign to get you more video views. Click on. Continue now, Fill up, the ad said, Like you learned before. Go ahead to adhere. Choose a single video, choose your video and set this add up. Now, once you got this, add up and running and you've collected about 1000 views, not Onley. Will you have an audience that you can advertise to, but you can also create a lookalike audience. Or you could use that custom audience and you could make an opt in. You could make follow up videos, or you could simply choose to make another video and create more engagement. So this is the work around method if you're currently not having any engagement or video views. So to recap, go ahead and have a look at your videos. How many views they have, what's working, Create audience, custom audience. Click on engagements, video. Choose for how long? Choose which video to use or if you want to use all of your videos to target everyone who is interested in your videos because you know they're already interested and create your audience. And finally the work around. Make an ad boosted to 1000 views and then create a custom audience from there. So now you know how it works with video views, what the benefits are because you don't need an email website or page engagement. So go ahead, do this and good luck 32. Lookalike Audience : In this video, you'll learn how to create a lookalike audience to take your marketing to the next level. So let me show you how this works now. Previously, we have been creating custom audiences, so let's take our page engagement custom audience. Here we have a size off 5600. However, if we're going to run on, add on, these people were going to run out of people to advertise too quickly. So what we want to do is create a lookalike audience to scale this up. So I have already created such an audience, a look alike audience based on the U. S. And as you can see, it has increased the audience size to two milion. So a lookalike audience is based on all the similarities to the people who I extracted as a custom audience from the page engagement. So not only are you scaling your audience, your scaling your targeted audience, which is an amazing tool to have this is really taking your marketing to the next level. So let me show you how to do this. We're going to be in audiences, come up and click on, create audience, and then click on lookalike audience. So for this example, in this source here, we're going to choose Thebe Page engagement Custom audience again. So the source is who you want the lookalike audience to extract the similarities from. So we want them to be similar to the page engagement audience. And then finally, we want to choose a location knowing that the majority of our audience is from Pakistan. We're going to choose Pakistan. So, looking down here, we have something called audience size. Now this is where we decide if we want to base our lookalike audience on the one or 10% off the Pakistan population. Now, if which use 10% is going to be much less similar than if we use one. So the higher the percentage, the less similar the audience will be. So I strongly recommend that you use that just 1%. So scaling on 1% will estimated Lee reach 371,000 people and if I would have scaled to 10% there would have been 3.7 million people. So we're going to stick with 1 371,000 targeted people and finally click on create audience . So there we have it now. Right now, it says fewer than 1000. But it's going to take about 30 minutes for to properly update, and you can see what this size off your audience will be. So what Facebook will do is make sure that the similarities match and create your audience from that. So how do you use this information? Well, let's take our email custom audience as an example. What we could do if we wanted to expand our email list is that we would create a lookalike audience from our email custom audience advertised to them, and offer the same thing that we offer to our email custom audience, for example, a pdf to download and in that sense, since they are similar, increase our email list. This would be the very same for our website. Create a similar audience a lookalike audience from our website traffic. Target them and direct them to our website to increase the traffic on our website. So this is a very, very powerful tool. So let's recap go up to create audience lookalike audience. Choose your source that you want to base it off off and the location. You want to base it off off, which is the country. Decide on the audience size. I recommend 1% for maximum targeting and then click on Create Audience. So go ahead and do that and start scaling your audience. Good luck. 33. Page Likes With Custom Audiences : In this video, you learn how to get more. Page likes using your custom audiences and doing so at a low cost. Now the reason that you want to have more page likes is because number one people who have engaged with your page are much more likely to convert in whatever you'll be selling them and to when people like your page, they also automatically start following you. That means that whatever content you put out, you're going to appear on people's news feed. So those are two very strong reasons to keep increasing. Your page likes so the method or the tree Crowder to get very cheap likes. As you can see here, I'm only paying $0.12 per like only gonna three, like so far is to use your custom audiences. Now let me show you what I mean. Let's go ahead and go into add sets. So from my campaign, I have created three different types off add sets. Now the different ad set. It's using the custom audience for my website traffic. The second is using my email custom audience and finally, the page engagement custom audience. The people who haven't liked the Facebook page. So what we want to do is put these three up against each other to see which one is performing the best. Now this is going to help me in two ways. Number one. It will show me where my money is the best spent, and secondly, it will also tell me which one it will be the most worthwhile to create a lookalike audience for if I want to advertise, form or Page likes. So looking at this, we can see there are in a list, has gotten three page likes and reached out the most amount of people. Our website is doing very poorly, and our page engagement is doing quite poorly as well, knowing that we don't have that many people in our list from our website traffic. What I might want to do here is create a lookalike audience from this website traffic and try running this again and then comparing the results. So this is something you can do to see which one is performing the best and put your money where it's the best. Spence. So let me show you how to set this kind of comparison test up so that you can also get sheep Page likes. So we're going to go to create and then engagement. And then we're going to drive. Page likes. So click there. Andi, continue. So first off, we're going to set up our Facebook page. The ones that we want to receive likes on which is our Robin and Jesper Page now scrolling down. We're going to start off this one by using our or rather, using your email custom audience. Now we're going to set up three different ones three different ads and compare the ones just like I showed you on doing so. That means that we're going to create one ad and then we're going to duplicate that. Add twice so that we have three. And for the duplicated adds, we're just going to go in and changed is variable, so this one will be for email. Custom audience. We're going to set the add up, put it running and then duplicated change this one and add the next one for the page engagement and finally for the website traffic. So let's go ahead and finish this 1st 1 and I'll show you how you can do placate. We're going to scroll down, making sure to remove all of these. The might have been preset since we're using our email custom audience. We don't want to target people in any specific country. We want to target everyone in this list. So we're just gonna leave these ones as well? We're going to remove the interest once again. We want to target everyone within the list. And here at connection. This is where you'll be saving a lot of money. If you get this right. You want this one to be set on Facebook page and then exclude people who like your page since you are paying for likes your Onley wasting money. If you're advertising to people who already like your page scroll down, we're going to keep this automatic for now and then the budget is important to remember because remember, you're setting up three ads, so we're going to put this for $5. That means that with all these three ads, that's going to be a daily budget for $15. We also want to set this at a specific date. I recommend you run this for a couple of days. We're going to have it the third to the seventh. So there we go. That's four days. You will spend no more than $20 then we're gonna do that Time Street. So this comparison is going to cost you $60. Be aware off that we're going times three here. Then we'll press continue. And as we come down, the first image does. Going to appear automatically here is going to be retrieved from your Facebook page. So for us, I think this one looks great. Just going to keep it. We're going to scroll down, and here we want to write a text with a call to action. I recommend something, for example, like to receive or like to stay updated with etcetera. Just prom people just from people to like your page and then tell them what they'll be getting if they like your page. You always want to bring value to people. So right, your text here and the benefits of clicking like and appearing in people's news feeds. And then everything is set up. We're going to go down and we're going to click on confirm. So when we click and confirm that this ad will appear So let me show you how you can duplicate your ads. We're going to go back here and then go to add sets. So if I wanted to duplicate this one, I would just click on Duplicate here, and then this one would appear. So we're going to keep it in the original campaign that we already have the one with click on duplicates and just like I just showed you were going to scroll down and we're going to end it the audience, the custom audience here. So we're going to remove that. And instead of Web traffic, we're going to set Paige engagements. And then you also want to rename this 12 page engagement and then click publish and then your be all done. So let's recap in this video. We learned the importance off getting Facebook Page likes. We also know how to get them very cheaply by using our custom audiences how to set the add up to run for Paige likes and then finally, how to duplicate the ad so that we have three different ones with three different custom audiences running, and we can compare test to see which one is working the best. This is how we get more Facebook Page likes very cheaply and very effectively. Now it's your turn. Good luck 34. Video Ads : In this video, you'll learn how to make powerful video ads that works. So why video ads? Well, scrolling down your newsfeed. You can tell that the video is getting more and more popular. It is estimated that within 10 years, over 90% off, all the material will be video based, so it's a good idea to get ahead already. Most advertisers are not ahead in this games. This is a great way to get on top of the competition. So first off we want to know what works and what doesn't to do that. We're going to go to our page. We're going to go to insights and then go to videos. Now I prefer to use the last 28 days, so we're going to check that one and then scroll down. So what we want to do here is just click on the video and then start having a look what is working and what is not working. What can we take from this to our ads? So the first thing to have a look at it's the video views now clicking here and scrolling down. We can see something very interesting. So these are the amounts of people watching with sound on and this sound off. So more than half off the people are not having the sound on meaning that they're missing the entire message in the video. So what is very popular today is activating the captions, and doing that is simple. Just click on edit posts, go to captions and then click on Generates. Now What you want to do here is make sure that all this text is okay. There's no spelling errors, there's no grammatical errors. And when you have looked it through, you just click on Save to Video and then we're going to go back, give it a title and then click on Save. And now our video has subtitles on it. So this is a very clever way to make sure that whatever your marketing, getting audience engagement or building relationship that your message is getting out. Majority off the people are watching with the sound off. So that's the first thing we learned here. Now the second thing we want to check out is the video average watch time. So as we can see here in the beginning, the interest is quite high. But after only a couple of seconds, it starts to decline. Now this is only a 15 2nd video and the average watch time. It's nine seconds, so that's pretty good. People are watching the most, but what is interesting here is to see where the interest is declining. So how do you use this information? Well, have a look at where there is a drop. Try to understand why the drop is there and then implements stronger hooks so that people will be caught on the video and they want to continue watching. Now that's called a hook, for example, promised them something good in the beginning. Off the video that you're going to show at the end has a great way to hook people. So we go back. And finally, the third thing we want to learn from here is audience and engagement. So if I click here, we can see some pretty interesting demographics. So first off we see how many people we have reached unique viewers engagement, meaning all these likes and loves. But most interesting is the top audience. So as we can see, we have women 25 to 34 as our top audience with the location being Punjab, meaning Pakistan. So for this type of video, if I wanted to make an ad A with this kind of material, I would use this information, target women 25 to 34 target Pakistan and then see the results. So this is how we learn from our current videos and make sure that we know what works and what doesn't. So let's go ahead and create our ad. So we're going to go into the ad manager, which is right here, and we're going to click on Create. So next up, we're going to click on video views and then finally continue. Now the ad set is going to be the same as before, so you can go and review those lectures if you need a reminder. However, the ad itself will be a bit different when it comes to video. So before we get into this, you can use an existing post by clicking here. Now, the benefit with this would be that we already have the information about the demographics . So if we take this video, we already know that a great target here would be women 24 to 35 years old living in Pakistan, so this is a great way. This is a great thing to do. If you already have material that you want to advertise, perhaps you're released a new course, Don, it s a post, and I want to advertise that post. But if you want to create a ad from scratch, you click on, create add to go back, and then you can choose from single video or slide show. Now a single video is the most common that we see almost everywhere, just like the one we were using and a slide show. It's basically a video ad with multiple pictures in it. So we're going to select single video because it's by far the most popular and effective scrolling down. All we're going to do is we're going to upload our video and then make sure that we put in on inspiring text here. Now, if you need inspiration, all you can do is just like before. Go to your saved. We have saved all of your inspiring ads. Check out those ads, their original posts and have a look. Hey, what's up, everybody, and have a look at the way that they're made and see if you can be inspired by either the editing. Perhaps the flashing here would be an interesting deal. The text that they're using etcetera go through multiple ads to learn, try them out and see what works. So finally, before you move on, click on the review, make sure that everything is OK and then confirm. So now it's your turn. First off, go to your Facebook page and go ahead and click on insights. Find out under videos What is working by clicking on the video itself. Make sure that you're using captions by clicking on edit posts, going to capture, generating and setting those. Look at all the stats, the demographic seeing where your targeted audience is who you want to target. Finally, go to the ads manager. Make a video ad. Start filling these out review and they're finally confirm. So this is how you make powerful video ads that works. Good luck 35. Lead Ads : In this video, you'll learn how to create lead ads. So let's have a look at what they look like now. A lead ad is different from other ads. Here we can see a Facebook lead ad, and though it's in Swedish, we know it's a lead. Add because when I click on their call to action Bottom, which says, Get quote, I'm not being sent to their website, but rather I'm getting this form to sign up. So the first thing we see is a summary off what they can do on what their criteria credentials are. And then they're asking me to sign up with my name, e mail, phone number and business name. So then I just send this, fill it out and send this, and then they have all of my information. Now the benefits would lead, adds, is that you get highly engaging customers. This is great if you're into any form of retail selling. If you're selling services or education, for example, lead adds, it's a great way not on Lee to create an email list but highly engaging prospects, meaning people who are very likely to buy. So before we start creating our lead ads. We need to go and accept the lead, add terms and services. So I have included this link in The resource is so read through these, and when you have just click on accept. And then when you accepted, go to your ads manager in here and then click on Create. And then we're going to go down to lead generation and click on Continue. Now, the ad set will be the same as we previously set up. If you need a refresher on these, go back to previous lectures and check them out. Now we're going to jump directly to identity. So creating our lead adds we could use a carousel, single image, single video or slide show. We're going to choose a single image for this example. Scroll down and we're also going to select a free stock image. So these air pretty cool. I'm going to select this one and click on Done. And then, just as in the previous ones, we want to create a great text, a great headline. But what we also want to do on what is difference here is that we're going to create a lead form, so click on new form, and the first thing you're going to see is thief form type. Now you can choose more volume or higher, intense. Now I recommend that you choose more volume because it iss more adapted to cell phones. And most people are using the phones today, so it is easier and quicker to fill out the benefits of using higher intent is that there is a review step before they confirm their information, meaning you get slightly more engaging audience. But for this example, were choosing more volume. Then we want to go to the intro. No, As you can see, we first get to choose a headline and let's call it free 15 minutes. Business phone consultation. So let's say that this is our offer, a 15 minute business phone consultation. We would put that in a headline, and then we could choose to use the image from the ad or upload our own ad so that it is the same one popping up in this kind of welcome box here. As we can see in this example, they're using this picture in their welcome screen, so we're going to opt for the same picture as we're using for ad, just leaving it here. Scroll down. We could write some text, for example, summarize what were about what we can do as a business to help the prospect to, for example, take their business to the next level to help them solve any type of common problem there might be. This is where you want to hook people. Now this is in Swedish. But what they have done is that they have summarized that they are world leading assay news agency within Facebook. They can increase your rate off investment, basically increasing your results and lowering your costs and help you out as a customer there, summarising how good they are and how much they can help me. So that's what you want to right here in the paragraph, and then finally move on to questions. Now, in questions, you get to decide what kind of information you want them to fill out. For example, you want their e mails that you can contact them and build up on your email list. You want their full name, and you can also click on show more options to include anything additional. For example, if you have a local business you may want to include the street address, a state country sip code, etcetera. If you're gathering leads for a demographic purposes for future ads, you might want to include a date of birth, their gender. Maybe the business that you're having is consulting within a certain title. For example, you having a business to help CEO zor executives. You want people to include their job title on their company name, for example, So you decide how much information you want to gather in this lead, and you can also add your own custom questions here. Just click on short Answer, for example, right your question. And then they get to fill it out so you can gather all the information you need from the leads and finally, privacy policy. No, since you're gathering other people's information, you need to link your own privacy policy to make sure that you're not selling other people's information. Using the example here scrolling down, we can see it on the very bottom. They have included these privacy notes, and here they're linking to their own privacy secrecy privacy policy on their website, and you want to do the same. So the link text here is how the text will be displayed and then the link euro will be the Ural to your websites Privacy policies. This is very important to get right, and finally you can add the thank you screen. Do you write a headline and a description is already been pre read. Um, but you want to adapt this to yourself. You can add the button either to download if you're, for example, offering an e book or something similar or view website now view website. You want to use, for example, a testimonials website. So if I'm offering a 15 minutes business consultation and I just got in the leads, I might make sure that the website link links to a testimonial website so that when people click here, they'll be seeing all these great reviews so they know what to expect and they'll have ah, good idea about your company. Already. You're warming up your audience. This is branding one No. One, so that's it. Now it's your turn. Go ahead to the resource is accept the terms and services so that you can start creating your own ads. Go to ads manager, click on create click on lead generation continue and start creating your own lead ad. And remember, if you need inspiration, scroll through your newsfeed. Check out what the competitors are doing and what their ad looks like. And when you find the ones you like, save them down. All right, so good luck with your lead ads. 36. Dynamic Ads For eCommerce : In this video, you'll learn how to use dynamic ads for your e commerce to re market your audience for increased conversions. So first off, let's understand what dynamic ads are and what they do. So if we come to Adidas site here, they have an equal mures where they're selling ah, lot off products. Now, if I were to click on one of these shoes but not check out meaning I wouldn't add to cart or check out, then Adidas could target me for re marketing, meaning that the products that I was looking at would be showing up ass ad's reminding me off the products I was just looking for Now. Sometimes just a reminder is enough to drive sales now. If it wasn't for the dynamic ads, then you would have to create a custom audience for each and every one off these products to re market on the targeted audience. But thanks to dynamic ads, this whole process is automated, so it saves you a lot off time and work. So let's learn how to create dynamic ads for our e commerce. So first up, we're going to go to the upper left corner and click on catalogues. Now, before we can do any form of dynamic ads, we need to set up our catalogue with products, so I'm going to show you how to do that. So click on Create Catalogue and this might be familiar to you if you have been traveling a lot in using any kind of sight. So just Trip Advisor or Trib Argo. You'll know that sometimes when you click on some offer and then exit the site, you're still seeing ads from the very offer that you are watching. Now, this is how that works. You have been retargeted for re marketing like this, but we're going to use re marketing for e commerce. So let's click here. And if you're having Shopify or woo comers or anything like that, you can just click on these and you'll be taken to a different link on how you can set these up. So those are set up with pixel very, very easily, but we're going to set this one up manually, so if you're connected with Shopify will commerce or any of these, you can very easily click on these links, followed the tutorial and set those up. Let's click and next. So we're gonna make this personal, and we're just gonna right tests, catalogue, create, and then click view catalogue. So now when the catalogue itself is created, we want to start adding some products that we can start re marketing people for. So the first step is adding products, so we're going to click here on ad products. And once again, if you have Shopify Woo, Coomer's big commerce or Magneto, just click on those and follow that tutorial. It's very easy to install with Facebook pixel. Now, if you don't have one of those, but you're going to do is uploaded manually, and you're going to do that through a C S V file, which you'll export as your product catalog from your website. The first question is, how do you want to upload your data feed if you choose upload ones. That's a good idea if you don't update your inventory a lot. Otherwise, you can set a schedule for how often you want it to be updated. We're going to choose upload once, so we have a small product file that we're going to upload. Since we don't have on e commerce, we're just gonna use this as an example. So you want to enter the name off it and the currency, we're just gonna leave it with this name and then click on start upload, and then we'll just wait for it to be uploaded. So now it's done. We're going to click on Done here. So now we have uploaded a product. Next, you want to connect on events source. In other words, you want to connect it to our pixel. Just click on associate event source and then choose the pixel. Now we have multiple. Just choose to pixel, which is installed on the website, where you have your shop click on save and OK, great. So now everything is set up and we can create our catalogue ad and I'll show you how the dynamic ads work. So let's go to the upper left corner and click on ads Manager and then creates, and then we'll go to catalog sales. Click there, and as you can see, the catalog we just creator is here for us to use. So we're going to select that one and then click and continue. So already here at the ad set, you can see the things are looking a little differently now. The first thing is your product set. The question is, if you want all your products in a single set or if you want to divide them now with the file we uploaded, we're just gonna have a single set with all off the products. We only have a single product in there because it's an example. And then at our audience here, we're going to use information from the pixel to retarget our audience. So this is the power off dynamic ads, just like I told you about before. So we're going to leave that one, and in here you can choose who you want to be retargeting for your re marketing. So the 1st 1 is viewed or added to card but not purchased within the last 14 days. This would be a great reminder. For whatever reason, they hesitated. This is great for increasing conversions we could use added to cart but not purchased to up sell our products, cross sell products or have a custom combination. So we're just going to choose viewed or added to card but not purchased. Scroll down, then we can choose to placement. Asked usual and then finally set the budgets and click on Continue. So here we want to choose what kind of former to add. We're going to go through collection in the next video. For this one, we're going to use a single image. However, the power off the carousel is that if people were watching multiple products, then all those products could be showing up as a carousel, reminding them off all the things they didn't purchase. So we're going to go with single image, and then all you need to do is set these up like usual. Scroll down and press confirm. So let's recap this. The power off dynamic ads It's that whenever you're audience is clicking on any products, you can retarget them without having to set up multiple custom audiences for your products . That's where they're called. Dynamic ads saves you a lot of time. What you want to do is that you want to go ahead to catalog, create your catalog, add your CIA's V file or connect him with Shopify or Woo Commerz, and then finally go to ads manager. Click on creates and create your catalog sales. So now it's your turn. So go ahead and do that and I'll see you in the next lecture 37. Collection Ads For eCommerce : In this video, you learn how to create collection ads for your e commerce store. So first off, let's have a look at what they are and what the benefits are with them. So, collection adds, allows you to combine videos and pictures. So in this example here, the Dollar Shave Club are including a video where they show their shaver products and then , including pictures showing its different attributes, such as the shaver sort. Just a grip, etcetera. So this is a great way to showcase a product. Now, if we look at another example, we have Adidas here who are cross selling, so they have a video off one product, which is this hoody and don't below. Here. They're also selling different products along with the video. Now this is called cross selling when you advertise for one product and sell other products with it. So it's another great way to utilize collection ads. So let's have a look at how you can create your own collection ads. So first off, you want to go to ads manager and then create. Now, you could be using different objectives for this, but we're going to use traffic and then continue, so we have already set thes ones up the ad set in previous lectures. You can go and check them out if you need a reminder, so we're going to jump straight away to the ad to identity. So here we have the choice off collection. We're going to choose that as a format, and now Facebook has made it really easy for us. They're giving us three different beautiful templates now. These 1st 2 are for products selling, while this one is for driving conversions. So let's look at the 1st 1 now. This one has a grid layout now noticed that it's adapted for cell phones with this kind off resolution. So collection ads are primarily made to have a more immersive experience for mobile users. So we have a photo here. We could also click here to make it a video, and then we have the different products in a grid down below. So let's have a look at the other templates, so this one is a little bit different. We have a video here, which we could also make into an image and down below. We have different images showcasing different product, which you can scroll here. So are slightly different layouts. And finally we have this one to drive conversions. Now here we're not advertising for any products. Adul. We're having some pictures, and we're having called to action tabs where we could, for example, right by now and drive to a landing page to an opt in or anything you would want or any place to drive conversions. So we're going to choose the grid layout. So the first thing we want to do is that we want to use a video. So click on video here and then upload a video. I'm just going to use one as an example here. Click Select. There we go, and then we have the catalogue. Now remember, we did the catalogue in the previous lecture, so I'm going to use the one that we created there and then scrolling down. I'm going to choose the product set now. Products sets are made for if you, for example, have one set off shoes, one set off. A certain brand once said of who it is etcetera, but seems we don't We're going to choose all products now, since we don't have an e commerce store there are no products or pictures showing up here because we're only using a test file here, So there aren't any actual products in here. So when you import yours, you're going to have all of your products being displayed here along with your video just like this. So then we scroll down and finally we have the fixed bottom, which is this one? This is your call to action bottom. So you want to write something that's going to trigger them to action such as see more and then you simply link to your website shop. And then when we're done, we just click on done and then we go ahead and we confirm our ad and we just created our first collection at So let's recap. Collection ads is a great way to create a stronger experience for people to drive more conversions for your products. You create your collection ads by going into the ads manager click on create and then traffic continue. Set the ads it up and finally go to identity and choose collection. Now, remember, if you make it beautiful, like Adidas have, you're going to create a stronger experience creating more controversial good luck guys 38. Offer Claims : in this video, you'll learn how to create offer. Claim adds to offer discounts for a limited time, both for your online and offline store. So let's have a look at what they actually look like. So here we have on offer claim, and this is to use in store for your offline store. Now this is one off the true and time tested methods. Giving out discounts is one off the most surefire ways to increase your sales. So here they are offering a 20% discount, and people are able to save down this limited offer. Now the benefit with saving this down is that before it expires, people will be sent automatic reminders. So this is a really great way to boost your sales, or even just to get awareness off a new product. So let's go ahead and create our own offer claim. So first off, go to ads manager and then click on Create. Now we could use either traffic or conversion for this objective, but we're going to use traffic and click on continue. So to activate the offer claim, we're going to go down here where it says offer, So we're just going to enable this one and then choose the account or page and create offer . So the first thing we want to do is write our offer title. Now let's take, for example, So let's say we're creating an offer 20% off from or passive income course now it doesn't have to be a discount. It can also be that if you buy one product, you will get an extra product along with that, which is a great way to increase sales. And then in the details. We want to write something with a call to action. So and we have a call to action. And we also have created some urgency before the offer expires. And then we're going to set a end date. Let's take the 10th and a on end time scrolling down. We have the offer redemption, how they can use this offer. So as you can see, you could choose to either redeem the offer online for your EQ rumors, for example, or offline in your store. So let's go through that now one off the most. Come on. An easiest way to redeem it online would be to create an online off for your L. Now that is where the coupon or the offer itself is already included in the link. So let me show you what I mean. So for our passive income course, we have created a coupon. And in that coupon, when I paste it, you could see that the coupon code Facebook test is already included in the link. So that means that when people click on this ad were used to add, the coupon will already be attached and activated. Now, if we don't want to do that, we could also use a code. So, for example, we could use a code that says 20% off now. So anyone who writes this code in is going to get the 20% off, and finally, we could use unique codes, meaning that each person gets their own code. To do this, you're going to have to dollar the CS three template, open it in excel, and then right in the codes. You can follow this guy to see how that works. Now, the benefits of doing this is to improve your tracking so that you can see who is doing what with the code. Or you could also opt for no code, which is where you're using the U. R L. Now, if you want to redeem it in store, it's a little bit different if we're using no code in store than what we want to do is that we want to click on this offer and show it to the cashier. Now, if you want statistics for this for your offline store, but you're going to have to do is right down. Everyone who is using this code so that you can see how much money did you spend on the ad ? How many people actually redeemed the offer? So then you can get some statistics and see what's the ad campaign worth it. Or you could also use one code in this store and just like it was for online, or you could use unique codes. You could also choose to use both here and then. Finally, we have the total offers available. So if you're selling a limited product in store, it might be a good idea to check the quantity and limit the total amount off offers. Or if you're doing it for your e commerce, you might want to create a bigger urgency and promote for, let's say, the 1st 100 products. So use this to limit the amount off offers to, let's say, 100 and then we could choose. If we want to hide the share button that is over here, then we're just going to check this one and it disappears. This is if you want the offer to be more exclusive. Perhaps you're aiming at a very targeted audience, and you don't want the audience to share it with others. Now, if you want to reach as many people as possible, keep this one on checks of peak so people can share the offer. And then we have terms and conditions. That is, for example, if this offer only applies to certain products to certain stores or anything that they need to know. You write that down here and is going to appear in the terms and conditions at the bottom. So finally we can see how it's going to look like when it's done, how people will be notified before the offer expires and also how it can look for email. So when we're happy with the offer, just gonna fill this one back in, then we're going to click on create. So for the rest, when it comes to audience plates, placements and budget schedule, we have already gone through that in previous lectures. So let's go right ahead to the ad format. Now here, we're going to select a single image. Andi, for this purpose, we're going to use this one that is already set as default from our online course from our passive income course landing page. And then what we want to do is create on interesting text along with this, and then everything is set up. You just go ahead and click on Con Firm. So there you go. That is how you create your offer claim. So now it's your turn to do this. Go ahead and go to the ads manager. Click on, Create Traffic, continue and activate the offer by clicking on this button so it gets on and start creating your offer. This is a great method to drive sales, increased conversions and awareness. So good luck 39. Reach Ads For Local Awareness : in this video, you'll learn how to use reach adds to create local awareness for your business. So what that means is that you'll be reaching people on both Facebook and instagram who are near your business location. So if you have a restaurant, for example, and you have people driving by or perhaps people living in the area, and you would like to create awareness or just increase your customers than using these reach ads and increasing local awareness will be spot on for your business. So let's go through how to do that. First off, we want to go to the adds manager and then click on Create No, here we have two different types off adds we could use for an online business. We have the reach ads, and we have the store visits now. The difference between the two is that the store visits is made for those who have multiple offline stores at multiple locations. So, for example, if you are searching for McDonald's than using this store visits, ads is going to show you the McDonald's that is near by you. So it's a location based ad, so this ad is great if you have multiple stores at different locations and to set those up , you're just going to click here and then click on learn more. You need to have a business location set in order to activate this ad. So the reach is simply if you want to target a single store specifically that you have and you want to either increase awareness, drive more sales or any objective, so we're going to use reach to reach as many people as possible. So let me show you how to optimize this for your offline business. Click on Continue. So what we're going to do is that we're going to scroll down and we're going to set the location to where your store ISS. So this is one of the most important things, making sure you're bringing local awareness. So let's say, had a store in Sweden and we wanted to be more specific. Let's say it's at a place called Vata MBDA. Now this place is on island within Stockholm, so we would like to target the people on that island now, assuming in we can see that the reach is pretty big. We want to narrow it down, so I'm going to click here and remove it from a 25 mile radius down to 10. So if I assume in here, I can see that I have targeted the island really well. So now we have our targeted location and let's say your business is somewhere in here, so this is the perfect targets. Scroll down. You want to target people between 18 65 all genders, any language, and we're not going to do any detail targeting because we're doing a local awareness ads here and then finally, at connections. This is where you can to use things to your advantage. So, for example, if you wanted to target a new audience, you could exclude people who like your page because the people who like your page are already aware off your business. So this is a great thing to do. If you want to create a new audience, or if you would like to create a special offer to the audience, you already have. You could target people who like your page who is your dedicated audience, maybe for a special event, maybe for a special discount, for whatever reason that might be and then scrolling down. We're going to use automatic placements and then we're going to set up the budget and schedule as usual, which recovered in a previous lecture. We're going to jump down to add an identity. So this is where things get a little bit different when you want to target a location or people for local awareness so you could use any of these formats. We're going to use a single image here and scroll down. We want to activate add a website. You are l so that we also can activate the call to action bottom. Now, this is one of the more important things. When it comes to local awareness, we want to make sure that we either use a bottom such as C menu. This is great when you're attracting new customers so you can write a text describing your business and they can see the menu or perhaps your latest offering or what's on the menu for today. If it is the restaurant, we could also go ahead and use call. Now, this is really great short. That's just writing some number here, so this is really great. If you want to get more in touch with your audience. Or perhaps you have a a restaurant where you need to book a table. It's a fancy restaurant. You could use the call now for people to book a table or, if you were, were using a takes where you were describing your restaurant. Or let's say that it is a different business you could use to call now for people to contact you. They could ask questions what it is about and where it is. So call now is very handy to get that engagement and get people to actually visit your store and then off course, get directions. Now, get directions, is very good to use for people who are driving. They are on the go, and they want to visit your restaurant right now. So if you wanted to use get directions, you could go ahead to placement. Focus on people who are using their cellphones, and then you could add your location in here so that when you have it less, just write something here so that they then simply can click on, get directions and be guided to the location off your business. So once again, it is better to focus on the mobile ads here because this is for people who are on the go and perhaps want to go to a restaurant and eat something so always know your audience. And then when you have set everything up, you have written your headline and filled in all the columns. Then you just go ahead and click on confirm, and your ad will be out there focusing on local awareness. So let's recap. In order to create a reach ad and focusing on local awareness, you want to click on create go ahead and click on reach. If you have multiple businesses at multiple locations, use store visits. Click on reach. Continue. Make sure that you really set up your focus location. Then go ahead and focus on the call to action bottom by adding a website, your L and adding your button here. So now we see return. Go ahead, set this, add up and see the results. See you in the next video 40. Event & Event Response Ads: In this video, you'll learn how to create an event and then create an event response ad to increase the responses. So the benefits of this is, for example, if you're having an event and selling tickets to that events by increasing the responses, you'll also be increasing your conversions. Or if you're creating an event to increase brand awareness, increasing your responses is also going to increase your brand awareness. So first, let's create an event. What you want to do is go to your Facebook page and then go down to events and then click on create events. So here there will be some things to set up. First, you can change the photo or use a video. Then you want to give the event the name, like restaurants opening and then include the location and then the frequency that it will occur. For example, if we're having a restaurant opening, we're only going to be opening once. But you could also be having, for example, gathering people for a collective work out, and you would like to do that once a week, for example, on Sundays. Then you could be setting those dates starting and ending, scrolling down. We also have the details off the events and the keywords so that people not only can understand what the event is, but also easier. Find the events and then you can check if it is kid friendly or not. So this is where you add your ticket. Ural. If it is an event where you're selling tickets and then finally we have the co host now, adding co host is a great idea to help the spreading off the events. And then you choose who can post within the event and then, if you want to guest list display, which I recommend that you do to increase the engagement and awareness. So when you're all happy about this and everything is filled up, you click on publish. If you're unsure and you would like to show someone first you click on save draft. So there we go. This is how the event looks like. Now it's showing the data, showing the location what it is and then a picture. So let's create an event response ad to get more responses. Let's go ahead and go to ads manager by clicking appear going to ads manager click on creates and then we're going to set the target objective for engagements and finally, event responses. Curly can continue, and then we're going to set this up. So if we're having a restaurant opening, for example, we might want to make sure that our location is for people who are near bys were really narrowing down the amount of people who actually can attend. And we're not wasting money now. You can also use custom audiences for this. If, for example, you have been creating previous ads, you've been seeing engagements or, if you are doing that weekly, work out and you have a email list with people you already know are interested in your products in your workouts. You could be using those as a custom audience. You could also use a lookalike off that custom audience to really get your targeted audience narrow down. It's all about being effective with your ads, and then you fill out the age gender. Everything here is like before, like we have gone through in previous lectures, jumping to add scroll down and then here at the event box. You want to choose the event either by choosing it here. If you have created one or adding the U. R L and then go down and click on confirm. And then your event is up. So now it's your turn. Let's recap. First off, we want to go to our Facebook page, click on events and then create events. Then, when you have done that to get the responses and create the ad, you're going to go to ads manager, click on creates, go ahead and choose engagement event responses and then continue and then set everything up as we have done before. So good luck with your event. 41. Conversion Ads : in this video, you'll learn how to track and optimize your ads using conversion adds. So let's get right into it. First off, go to ads manager and then click on Create. So what separates conversion ads from other ads with an objective such as traffic or engagement is that conversion ads not only allows you to track your progress, thanks to the Facebook pixel that we have installed, but also it allows you to be much more specific with where you want the conversion to happen. And because you can be so specific, Facebook can help you achieve that goal. So this means that you will have to have the Facebook pixel installed. But you also are able to track and optimize your ads using conversions rather than, for example, focusing on getting traffic or engagements. So let's go ahead and set up our ad, so we're going to click on conversions and then continue. So the first thing we want to do it's click on set up conversions. Now there are two different set ups here. Either you could track custom conversions or conversions with standard events. Now, the difference between the two is that the custom conversions you get to pinpoint a year L where you show where the tracking and optimization is to happen. With these standard events, you'll be using a code to put on your website. And the standard events is mostly if you have an equal MERS and you want to use dynamic ads for everyone else, I would strongly recommend tracking custom conversions. It is also much more precise, so let's go through the custom conversions. First, I'm going to click on it, and this is where the magic happens. So here I'm going to pinpoint where I want the tracking to happen. So let's say that we have a landing page such as this one, and what I want is to track all the people who are signing up. So if someone enters this landing, Page writes their name and their email and clicks on get the videos, they'll be redirected to a Eurail that's going to say thank you, and to thank you means that they have been successful in signing up. So if I want to track this, all I'm going to do is right. Thank you in here. Now, if I would have a check out or be selling products, for example, or have multiple sign ups, then this would be tracking all off the sign ups. If I would like to be more specific to this landing page, all I would do is go ahead and click on Neural contains and choose you or L equals. Now here. I would be much more specific and copy this address, so it would Onley follow this one specifically. So let's say we're going to track the thank you page and we're signing up here with leads. The primer objective is lead generation, so we're going to click on next, and then we're going to give this custom conversion in name. Let's call it E mail leads, and then we can also set a conversion value. Now, if this waas tracking a check out, for example, and you're selling a product that was costing 9 $99 then the conversion value would be 9 $99 and we could use this to measure how much you're converting for and compare that with how much you're paying for the ads themselves. So you have full control, making sure that you're actually earning on creating these ads. So it's a very powerful tool. Also, if you have an estimate on how much your email leads are worth to you now, we're not going to use this one. We're going to uncheck it and then click on Create and there we go. Now it's set up and we can find this one in here. And if we have already installed the pixel on our website, there's going to be multiple pixels preset here already. Now, in order to make sure that the pixel ISS working but we could do is we could go to the ads manager and then under measure and report, go to custom conversions and then make sure that this one is active and it's going to take a couple of hours, usually and usually some activity before it shows a green light. But when it shows a green light, then you know it's working and it's tracking properly, So give this one some time before you check it. Now let's inspect the other option. So we're back in the conversion ad set up and we're going to click on set up conversions, and now we're going to click on track conversions with standard events. Now, as you can see there are different codes here. Now. What you want to be doing is choosing one off these codes, depending on what you're tracking and what sort of tracking you'll be using. For example, lead tracking, purchase, tracking etcetera and add that into your pixel code at your header, for example, or whichever page that you're using now in order to do this. Facebook has a great tutorial on this already, So we will link to that in the resource is Now. Once again, this is primarily if you have on e commerce and you're planning on using dynamic ads. Otherwise the other option works better because it's more precise. So there we go. Now you know how to use conversion adds. So now it's your turn to set up your conversion ads. Go ahead and click on ads manager. Click on, create click on Conversions, continue and then set up your conversions using custom conversions and start feeling these out, deciding where you want to track and then make sure the light is screen. So good luck with your tracking 42. Messages Ads : in this video, you'll learn how to create Messenger adds to increase conversions and engagement. Today, advertising is much more about building relationships than ever before. It's not surprising to see that 53% in the Facebook survey would much rather shop with a business they can message directly. Also, 56% would rather message than call customer service. Once again, everything shows that the relationship is so meaningful if you want conversions and you want engagement. So let's look at how to set up a messenger ad first come to ads manager and then click on create. Then we're gonna go to messages and continue. So the ant set itself is similar to what we have done before. You can find that info in the previous lectures. We're gonna go directly to the ad and choose our page, which is Robin and Jesper. So what we want to do here for the example we're gonna use a single image. But you can use any one of these and we're gonna choose a picture for the ad itself. You're gonna choose a stock photo. So then we'll scroll down and set up the headline. Let's write something interesting so we're adding a call to action here for people interested in a passive income. So ultimately, this will be a ad for a passive income course. Similarly, you can do the same, but to your own product. Make it interesting in the text. We're going to write something interesting to describe the product, to describe what we're offering or what we could teach, or the retail education or anything that we're into or selling. And then we have our call to action, which will be send message. It could be any one off these, though, but for now we're gonna have send message. Now, this is where it gets interesting and different from other ads. We're gonna go to set up messages. So in here we're going to have a instant reply. So when people click on send message, they click on our ad. This will be our first reply. Now we can change this and add something that we would like to have. We could write high and then click on, add personalization and add the person's first name, Hi. In this case, because I'm logged into Jasper's account, it's Jesper. Hi. Just burn. It will always be the customer's name. So now I have reading a text. So now I have reading a first response. So what we can do know is if we go down, we have something called customer actions. Now the 1st 1 is say suggested reply. If we look here, we can see that I'd like to learn more. It's a clickable bottom. If they click there, that's going to be the instant reply. So you want to add something here that you think most people are interested in. So in this case, we're asking, Do you want to learn about passive income? On looking at this, I just want to know how you can create your own passive income. Then the reply might be yes, tell me more. So now that is a clickable bottom. When they click there, that's going to be opening up a conversation between you and the customer, and you already know what their intent is now off course. If they have another intent, they can just write that down here as on order message. And finally, if you don't want to have a suggested reply, you could add a button instead, so a button could be for example, learn more and we could connect that bottom to a website and then add rul, maybe to a product, maybe to a blood post or wherever we would like to funnel people. Maybe it's a landing page, so this is how it works. This is how you set it up. You don't have to set it up with Onley takes. You can also use a text and image as your first reply. So as you can see, the first reply well have on image may be off yourself. Maybe off the product may be off the results, or you could even include a video, something engaging or showcasing what you're selling it or advertising four. So it's very simple to set up. It's very effective when people click on it, you will instantly get in a conversation, and you can start building a relationship and ultimately increased conversions and increase engagement. So let's summarize. Clearly, people want mawr engagement and much more likely to show up if they can engage directly. And they would rather message than call about their questions or whatever Enquiries. So to set up your mess inches add go to ads manager, create click on messages. Continue feeling the ad. Set the ad. Choose which format you would like to use and then set up your replies. And then you have your messengers had good luck. 43. Ads Manager Functions : in this video, you'll learn about the ads. Managers functions. So first off, let's access the ads manager. You go to the upper left corner and just click on ads manager here. So this is what we've been using all along. Let's go through how to use it more efficiently. First off, we have the used account. So if you're freelancing, you want to click this and choose that business account that you're working on. Or if you have a business with multiple employees who are managing this, make sure that you select that one or your personal accounts. No going down here. We have a search function, and this is great if we have multiple ads, for example. So if I click care and I want to start for a campaign name like the like temping I have, I'm going to click on Apply, and that one is going to show up now. There aren't that many campaigns here, but if you use this frequently and you gather ah lot of campaigns, this will be a very useful tool. And then we have filters also great for filtering down to find the campaigns that you're looking for. For example, Let's filter by campaigns and we Onley want to see our active ones. So click on active and then it's only going to show the active campaigns. Now we can add multiple filters as well. So let's say that we only want to see ads that are targeting men. For example, we go to audience gender and then click on Male. So now we have two filters up here, and then I can see that here is Thievy campaign that I'm using and to remove the filter. Just click on the exit up here. So then we have the interface itself with all your different campaigns here. The first thing you'll notice are the different stats. Their results reach impressions, etcetera. Now these air on Lee showing by default for this month. If you want to see for Onley today, you can choose that or for the last month or for a lifetime. So be aware off that when you're checking the stats going down, you can see we have these different tabs here. Now the 1st 1 is the account overview. So if I click on this one is going to show me the account spending limit that we set in the beginning how much we have used off it. And then it's going to show me some analytics, some stats. So the 1st 1 is frequency home. In the times, a single person on average sees the same ad. Unique link clicks. How many different people have clicked? The link, How many different people we have reached and the amount Spence going down. We can see our different objectives on the results. We can also see some demographics and finally, location. If we click on creative reporting, we get to see all of four different ads. Now. Creative reporting means your ad creatives the ads that has the same text and picture. So let me show you what I mean. If I go to the create campaign and then I go to engagement, for example, and look out ad and then creative. What will find if I click there is that the creative is the image and text. So if I would just select a post that we have, then this would be the ad creative. So going back here are the different al creatives that were using now notice, it says used into ads down here that means that I could be using the same text and picture , but I could use a different call to action bottom. I could also be using different links to use different discounts, or I could change some other parameter. So this is something that we can use to see how our ad creatives are working out. So this is an overview over our adds creative now how we can see which one is working, the best we look at in a second. So if we move on to campaigns, these are all your different campaigns here. And remember, a campaign is your objective with the ad. So if we go back to the create ad, we can see that the campaign you decide your marketing objective if it's traffic engagement , etcetera. So here we have an overview over all off those at the and sets, we have a couple of different sets, and the ad sets themselves. That's the second ones that you get to edit when you create an ad. Those include your audience placements, budget and schedule. So what this means is that you could have a campaign for traffic, but you could be targeting different audiences. Then you would be using the same campaign but different ad sets. You could also be trying different placements, for example, targeting the newsfeed or targeting Instagram, for example, or only Mobil's or Onley desktops and, of course, different budgets and schedules. And then finally, we have the ads themselves. Now adds, are the format the media and then, once again, the creative. So the format could, for example, be if it's a carousel, video or picture. Now the media itself would be the different pictures, for example, and then additional creatives any additional text, etcetera. So at the ads, we could have a single ad set with, for example, targeting a certain audience. But we would like to use different pictures to see which one is working the best. So that is why there are three different tabs to manage different actions. To get a better view off this, what you can do is go back to campaign and then select one off your campaigns. Let's select the like campaign, for example. If I click here, then you can see it, says one selected. If I then go to the ad sets, it's on Lee going to show the ad sets for that campaign. So this is really great when you want to narrow it down and work on your particular ad sets , ads and campaigns. So if I remove this one all off, the ad sets that I have will appear. So let's do that with ads as well. We're going to select the light campaign, and here we have three different ones because we're trying out three different audiences and shaking their different results. And now I want to look at the ads for, for example, the page engagement audience, the custom audience. So I click here and then I go to ads. And, as you can see, Onley, a single ad appears because we're only using a single ad. But if I was using multiple pictures, for example, or multiple call to action bottoms, I could be having ah, lot off different ads showing here. But they would all be within the same ad set. So let's say that we only have a single adhere. So if I would like to know some statistics about this very ad, for example, I could just over my mouse over here and click on view charts. Now here I can see it's total performance. The results reached amount spent. I could check the demographics. I could check the placement so it has all of the information, and I'll just click it away up here. What I could also do is that I could edit this ad so I could click on edit and then just change something that I would like to change in here. For example, I would like to change the text or I would like to change the headline. Anything here could be changed very easy and very quickly. And then all I would have to do would be to click on Publish and it would be done, and then it could also duplicate this. But we're going to talk more about the duplicate function in the next video. So when I want to remove this selected, I'm just going to click on the X here and then coming down. We have the create button. Now there are multiple ways of creating an ad. We could, for example, use the guided interface here, but we could also switch to quick creation, so that means that it's going to look a little bit differently when we create our ad, and we'll go through this further in the next video as well. And then we have all of these different functions down here now. These are meant for bulk actions and bulk actions simply means that you make one action, but you do it on many ads at once. So, for example, I could be selecting all of these different ads, and then it could duplicate them. I could edit them by turning them all on or off. I could also delete them, export them, put tags on them or create a rule on them. Now we'll be talking a bit more about this in a video about book actions. So here are the many different options you have for the interface. And then, if we want to break down any form of information, we could just click on the breakdown check delivery and then, for example, have a look at the different age groups for our ads and see how they're performing an easy and quick way to get analytics and then click Unclear all breakdowns. So here are the many different functions in the ads manager. Go ahead, start experimenting with these, get comfortable with them, and then we'll move on to the next lecture. Okay, good luck 44. Split Testing: In this video, you'll learn how to do split testing. So what is split testing will. Basically, it is comparing two different metrics against each other. So if we look to decide here for the audience, for example, you might want to do a split test on a campaign, for example, traffic to see which one works best. One audience from the UK one audience from the U. S. You might also want to try a custom audience versus a core audience or a lookalike audience . So this is to compare different ad sets or different ads. So let me show you how to do this now split testing in this interface, it does take a bit too long, and it does get a bit complicated. So let me show you how to do this more effectively. So what we're going to do is that we're going to start in our ads manager and we're going to click on create. What we want to do now, however, is to go on and switch to quick creation. So as you can see, this changes the entire interface so you can choose to create a new or used a existing campaign. Now for this split testing, we're going to create a new one, so let's just call this reach and then we have the buying type and it's set for auction. An auction means that you'll be paying a certain price for that reach. Now the more people they're looking at, the same audience than more, it will cost. Sometimes there's also the option off CPM, which means you'll be paying per 1000 impressions, impressions being the total amount of times your ad has been seen. And then we'll choose the campaign objective, which for us is reach. And now we don't need to do more. At this point, we're going to click on Save to Draft and then click this one away. So there we have it. A reach campaign. Now, since this is selected, if I go into the ad set, then this is going to be the only one showing up. So let me show you how to do a split test. But we want to do here. If we wanted to, for example, do a test on men versus women to see which ones is getting the best results. All we would do is select this one and then go ahead to duplicate and click on split audiences. So what this is going to do is that this is going to add a new ad set. So this is the original. We're going to change this to mail, and then this one was already set to female. And then finally, we can decide if you want to create a new budget. If we do, then of course, the cost will be double. If not, then the budget that is already existing will be split in half between these two. So let's click on, create add sets and then click this one away. And now all of the ad sets or popping up. Let's go back to campaigns, Cilic this one again and go back. And now there's only these two. So now we have a split test between men and women, and as this goes off for a bit, we can see the results and find out which one is working the best and which one is worth focusing on. Also, if we wanted to do a split test on other metrics, we could do this will select one the the females in this case go ahead and click on this button next to duplicate and click on quick duplicates. So now we have got an another ad copy here, and the beautiful thing with this is that we can go down and select a different schedule. For example, we could select a different budget. We could also be split testing different audiences versus each other, maybe a custom audience versus a core audience. We could be trying a different locations. Age groups even detailed targeting like different interests and behaviours, placements, anything. So this is really great to do a split testing. See which one is working the best, and then when you have found the one that works the best, all you'll do is go to the one that isn't working as well and click on this button. This is going to turn that ad off now with the one that is working well. But you want to do is do another split testing and try to new metrics, and your ads will only get better and better. So let's move on to the ads again. We'll go to campaign select reach, and then we'll have the ad sets and the ads for this campaign So here we have three different ads, which have all been created from doing multiple ads sets. What we want to do here is that we could do the very same thing. Go ahead and edit these. Try out different images. We could be trying out different videos. Different call to action bottoms, for example. Sign up now or download or learn more whichever, and see which one is working the best. When you found the one that works the best go ahead to the one that isn't working so well. Turn it off. And when you wonder which one is which, then just go to your ad sets. Select the ad set that you want to change the ad for Go ahead to add sets and then Onley. That ad will appear, and this is where you go ahead and do your split testing. And if you're only testing or it's not working out, you're not enjoying the campaign. Then go ahead to campaigns. Just select that campaign that you created and click on Delete is going to delete all the ad sets and adds with it. So now it's your turn. Go ahead and click on Create and switch to the quick creation menu, filling the first layer here with a name, a objective click on save draft. Click this one away, go ahead to add sets, start experimenting and then start experimenting with your ads. So this is the fast and easy way to do split testing to get better results and save money on your ads. And remember, these will only go live if you go to end it and then you click on Publish down here. Until then, they will be in draft and you can just continue experimenting. So this is what it's all about. Saving money on ads while getting better results from your ads, increasing conversions. So go ahead, play around with this and we'll see you in the next lecture. 45. Cost Per Results: in this video, you'll learn about cost per result now. I wanted to throw the same as a bonus here because it is so important now. Earlier we spoke about the cost per assault, and we've also spoken about the importance off split testing. Now, what I have done here is that I have created on ad set for a traffic campaign. So we're selling a course on Instagram. However, looking at these, the cost per click are pretty high. And if we go into edit here, you can see that the way we're being charged for this ad set in particular, is per link colic. However, if we look at the ad itself, you can see that we have about 1400 impressions and we have 12 link clicks. So chances are that the coast per result would be much, much lower if we created an ad set where we Instead, I started paying for CPM, which is cost per impression now the way that works, and you can change that in the bottom here, the way that works as you'll be charged per 1000 impressions. So as we can see, we're getting about 12 Ling clicks per 1.5 1000 about impressions. So what I'm going to do is, say, split test to see if we're getting better cost per salt by paying for impression rather than clicks. Now, if generally, by paying for clicks, you're paying for results. But since this is already generating proper results, even for these impressions, it it's worth split. Testing the few and see which one is the most worthwhile, your time and your money. So I just wanted to throw this out there toe. Always aim to optimize your ads. You're spending the least amount of money and getting the most amount off results. So check this out. Try out what's paying off the best for use CPM or is it CPC? CPM, which is cost per impression, and CPC, which is cost per click, do re split test on notes on those two and focus on the one that works the best. Okay, good luck 46. Bulk Manage : in this video, you'll learn how to bulk, manage your ad sets and adds. Now, book managing means that you'll be performing the same action over multiple add sets or multiple ads. Now this is a huge time saver, so let's dive into this right away. So let's start off by choosing are, like campaign selecting this one and then go to our ad sets. So these are our ad sets for the like campaign. What I'm going to do here is I'm going to select all off them by clicking up here. And if there's some someone I don't want, I can just select them individually. But I'm going to select all off them and then click on Edit. Now. As you can see here, some of these are going to say mixed values. And whenever it says mixed values, that means that there are differences in the different ad sets. So, for example, the ad set name are different across all of these, and it makes sense to not change that so that we can separate them. However, the daily budget, for example, is something that I might want to change from $3 to $6 across all of them. So rather than going one by one and changing the daily budget, I can select all of them and switch them up to $6. Now, this is the power off bulk managing. We could also be selecting, for example, when to end this we could be selecting the age. For example, if we notice that well, what was really working for us? Waas 26 2 33 inching those value and perhaps you want to switch it up to try both men and women. So now, when we have made some changes to all of these three add sets, we could either click on publish and create those changes right away. Click on, discard and remove all of these changes. Or we can click on the arrow here, press this one away and then go to the upper right corner where it says review and publish . If you have made multiple changes like we just did, you can see what we have actually changed. So we change the audience and budget on these three. Now, I recommend that you do this to get more control over what you're actually doing with your budgets to make sure you're not doing any mistakes. So from here we could either publish them. Yeah, we could discard them now. If I discard them, they're all going to revert back to normal like they were before we added to them. So this is how you bulk manage your ad sets. Now let's go ahead and bulk manage our ads. So let's go to campaign and choose this one. Now this Lee Generation campaign, it only has one ad set, however. It does have six different ads. Now let's say that one off these pictures was performing much better than all of the other different ads. That's what I want to do is change all of the as into that same picture. However, all of these ads have different call to action buttons. So that's why I want to keep six individual ads. But I want them to have all the same picture, just trying out the call to action bottom. So let's go ahead and do that. Click here to select them all, and then we'll click on edit. Now all we're going to do is go down and click on Change Image, and then we'll choose our image This one. Let's say this was the one that was working well and click on confirm. Now all of them have changed. So what I could do if there were several changes made, I could click on review and publish. See the changes and either publish. Yeah, go back and discard drafts and they'll all change back. So this is very, very handy when you want to bulk action, for example, to change a picture in your ads or you want to change your budget or you want to change your location or targeted audience and add sets, whatever it might be. So learn to book. Manage to save a lot off time when you're managing several off your ads, so now it's your turn. Go ahead and select the campaign. Go to your ad sets, select them, click on edit and start making some changes. Play around and learn how to bulk. Manage. Then, when you're done with that, go to your ad sets. Select several Colligan and it once again do the same thing and when you're done, if you're not happy, if you've been playing around Taliqan, discard drafts. So good luck 47. Business Manager : In this video, you'll learn how to create a business manager account. So first off, what is it? Well, a business manager account is basically a tool that helps you get organized with your ads and also helps you connect with other people's ads account. So let me give you an example. Let's say that you are a freelancer and you want access to someone else's. A person's or a business adds account because you're freelancing as an advertiser. If you have a business manager account, you could just request access to that page and start working on it. Similarly, if you're having a business and you're hiring an advertiser, you could, through the business manager, assigned the role off advertiser to that person and allow that person to work through the business manager Tool. Now, as me and Jesper are working on this together, were to people and we're currently making as through his account, I would like to get access to it as well. So what? We're going to do it. We're going to create the business manager account, and I'm going to request access to it so that we both can work on it now before we begin. I want to say that if you are a solo printer, you have your own Facebook page. Your own ads account. You're not sharing with anyone, then you don't really need the business manager. But if you're a freelancer, if you're working within a business for serving other businesses that I highly recommend you create a business manager account, it's a very useful tool. So first off, go to the upper left corner and above, adds Manager. There's something called Business Manager, So click on that one and you're going to end up on this page Now we're going to go to create account Now here, you write your business name. If you are a freelancer, then simply just write your own name here Now, since me and Jesper are working on our business free from scratch, I'm going to write this year and then click continue and then adding the business email and then click on finish. So there we go now we have just created our business manager, so the first thing we want to do is that we want to add our Facebook page, so we're going to go to add page here and then we're going to click on Add page you own. And then we're going to write free from scratch here and click on Add Page. And now we're going to add our ad account. So we're going to click on add at account and add an account you own. And then I want the I d off that account. So what I'm going to do is that I'm going to to go to Facebook. I'm currently logged into Jesper Za count, go down to manage ads and then Cokie the I d pasted in. So now they're added some. Now what I want to do is to add another admin to this page. Since this is created on Jasper's account and I want access as well, they're going to go up and click on business settings and then will be at people here and click on add. So here I'm going to write my own email, and then I get to design the role. So what I'm going to do is choose admin rather than employees and then click on Add People . Select the page and then the default role as page admin. Next, choose the account. Select a role as admin once again. Next, skip the catalogue and then close. So now I have added myself as an admin. I just need to go onto my account and verify this. Now if you want to hire a freelancer, for example, to work on your ad account, but you're going to do is go through the very same process that we just did. But rather you would choose employees and rather than page admin and adds account add mean you would assign that freelancer as a advertiser role. Now also, if you are a freelancer yourself and you're going to work on someone else's business, what you would do is go down to add accounts, click on add and then click on Request access to an ad account. And then that business could allow those certain roles to you, for example, advertiser roles so that you could be working on their ads. Similarly, if you own on that account and you want to claim that so you have full access judges click on add on account here, go through these settings and claim the account. So this is how you create a business manager account. So now it's your turn. Click on the upper left corner. Click on business manager. Go ahead and create your own account. Set it up. Invite the people you need and then look around in this tool Will talk a bit more about it in the next lecture. So go ahead, set this up and we'll see you in the next lecture. 48. Facebook Adverts Manager App : in this video, I will show you how you with Facebook ads. App can check how all your ads are running and also show you that you can create a new ad in your mobile phone when you're on your way. Okay, so the first thing you need to do is go to your APP store and search for something called Facebook AdWords manager and press install. And this is really handy because if you running maybe one or several ads and you would like to see how they are working out, then you can simply go to your cell phone, open up the app and see how they are working for you continuous Mia's log in with your normal Facebook account and then just go here and get started and what you can see. We're gonna skip this checklist for now. As you can see in the top off the screen you have, you can choose from which of your Facebook pages here is Robin and Jesper. Here we have a free from scratch and we'll have some more pages here on my profile. Lets go to home and let's see, it's just click me away there and as you can see here We're running now to campaigns there , too. Active campaigns. We can see how much money we have spent on every campaign here. People we have reached people impressions. How many people have comments? But the interesting thing with this application is if you go down, scroll down, we can go into Let's say we go into the traffic here. You can see the traffic with a screen. Here we can see all kinds of statistics. As we can see, we run this for the campaign is in traffic. We have our budget and everything here. We can show more details here. Um who we are targeting and water interests and everything. As you already know that we can scroll down and we can see how many. If we present Lifetime how many clicks we cut in this ad. And as you can see, we got 80 clicks for this one. We can also see how much money you have spent. The frequency totally reach. Everything is in this app as it is on the computer itself. So here we can see how our ad is running and we can see that 67 men have click this ad and 13 women have clicked this ad. So this also get us to really know how weaken target our next ad if we are doing it within the same campaign or we have the same objective. If we go back, I will also show you it would be if we pressed scroll down in the top left corner. You can see that you can create a new campaign. So let's see how that looks in the phone press that create a campaign. And as you can see here, you will have several options off what objective you would like. Yes, that's on the computer. So this is really effective if you want to. Let's say that you want to create and drive traffic to your website. Let's click there and see how it looks. Then which picture we were juice. We asked pricks, press the next. This this picture will go for this one. As you can see, you have the headline. Here you have the text. You can also choose which website you would like to run traffic to also the button. Everything is in here just like it is on. And the desktop which is create Let's move on to the audience. Here we here we have some custom audiences we can choose from to dry traffic, which is awesome. This application is perfect, so download it's really do it. Ah, here. We can also twist things around our daily budget, and when everything so really go and download this application, let's see we go back. So Facebook AdWords Manager, go and download it. You can follow statistics. You can also create new campaigns and new ads in your phone directly. If you just press to scroll down in the top left corner and create campaign. And also here you have all the statistics you need to have in order to follow what is happening with your ads, which are working. How much do you have to pay for every click for every page, like whatever your objective might be, So download this in your APP store now 49. FACEBOOK eCOMMERCE ADS: Introduction: hi, guys. And welcome to the Facebook ads for E commerce course. Now, in this course, you will learn how to make converting ads. Within one hour, we will be starting out with building our Facebook page and then our Facebook ads account. Then we will give you templates with strategies that we and thousands of people have had amazing success with. This is a 100% practical course, and we will give you templates and show you exactly how to use them. Step by step. And what makes discourse so powerful is that you only have to follow the templates and stay consistent and you will get amazing results. And we hope to see you in the course. And of course, we will be answering every question in the Q and A section within 24 hours. Hope to see you in the course in the course, guys 50. Create Facebook Page: So in this video we're about to create and Facebook page and this Facebook page is necessary to drive traffic to our web store because we're gonna make the ads through that page. So I'm going to show you how to set up one. The only thing I really need you to do is to log into your Facebook account to your regular personal Facebook account. If you don't have any, then you're sign up here and create one I'm gonna low gain. And once you logged in, you would like to click on this scroll down here and then go to create page and remember guys that we're building a business, our brand here. So we're gonna click on this to get started, and then you only have to put in and the name of your company or never rather to use the name off the Web site or the domain name that you have. So, for us, that will be our and Jay's super sale. So this is the page name, and then you can go under category here and pick any category. I think they will have some e commerce e commerce website and then click on continue. Then once that's done, you can only click on Skip here, Skip the bottom skip as well. Here, give it. So here we go. Now our Facebook page is alive. The only thing I need you to do right now is to click on this profile picture and click on upload photo. We are going to upload the photo that we're using for our Web shop. You know, remember the logo that we created? I just use that as your profile picture because But once you do that you can. Also customize is here as you want to click on save, because this is what's gonna show up when you run ads. So your brand is gonna appear as a pro picture within. That adds. So people who see your product, they feel that this is a brand that I can really trust, and I can go onto their website and biter stuff. So this is really how simple you do it. You can also as well at a cover photo here is not essential. We're not going to do that for this one. So now your Facebook page is up and running, and now we can start getting in more into the Facebook ads and try traffic to our Web store and convert people and make some real dollars hang on to the next video. 51. Create Advert Account: in this video, you'll learn how to create your ads account, and this is actually super simple to do. All we need to do is go to facebook dot com, log into our own Facebook and then go to the opera right corner and click on the arrow here . Then we're going to click on Create ads. And then here we are, all done so on ad account has already been set up for you automatically. It's that simple, and you're at a count is displayed up here. Now when it comes to this interface, everything here we don't need to worry about that right now. We're going to set up that's in a bit. What we're going to do is make sure that the foundation is set, so you got your ads account set up. Now let's click on the upper left corner here, which this adds manager and then click on settings. So the first thing we want to do is go down here. It's this currency now. Right now, it's in Swedish krona because we're from Sweden. We're going to click on Change currency here, and we're going to choose us dollars. There it is, and then click on create new accounts. So what's going to happen here is that you get a new ad account with the dollar instead off the Swedish krona. So you're going to act the activate that county just created, click on the activate at account and just go straight into the new account. The reason we're doing this is because when you're paying for your ads in dollars and when you're selling your products for certain dollars, then you can always see how much you're paying for ads and how much you're having an income from your products. If they are in different currency, it just makes the conversion so much more complicated. So now you're new at a Countess, ready? We're going to click on. Not now. All right, so the next thing we want to do is just go in access that new account. If we click up here and go down to the 1st 1 then this is going to be our new account. You can see there's a different number. This one is now deactivated, so just click here and then we can see the currencies in U. S. Dollars. Perfect. The next thing we want to do. Let's go ahead and click on payment settings, and then we just want to add a payment method so that you can actually make your ads go live. Just click on add payment method and add in all a few details in here so that when we create an ad, you can actually bring it out to people. If you haven't put any card in here, then you're going to You're able to create an ad, but it won't go live. So that's kind of takes the point away. And then finally, when you've done this click on sit account spending limit, this is a very good idea. So you don't want to make any mistake. You don't want to go overboard or anything. So what we're going to do is that we're going to set a spending limit for $100 and then click on set limits. So no matter which add you're making or how many ads you're making, your entire account spending limit right now is $100. When you reach that, your ads won't be going live anymore. Just is a safety precaution. So when you want to change that and push that further. Then you just go back to settings up here, payment settings and then change this limit and push it further forward. That's all you need to do or just to reset it. So that is how you create your ad account and set everything up so that you're ready. Now you got the foundation. Let's recap. So start off at your personal Facebook account, then go ahead and click on the arrow. Go to create ads, and by now your ad account will already be created. Khaliq up in the upper left corner, go to settings and change the currency to us dollars. Once you've done that, got in a new account, access the new account. Here, go to payment settings, add your payment method and then add your spending limit. And that is all super easy, guys. So let's move on to the next lecture. See you there 52. Install Facebook Pixel : in this video, you'll learn how to install the Facebook pixel. So what is it? Well, the Facebook pixel is just a tiny piece of code, and we're going to add on a Shopify website, and it's going to track everything that everyone does on our website, the actions people are taking, and even more. The pixel is going to optimize all off for future ads based on their action. So this piece of code is going to do all of the heavy lifting for us, and all we need to do is install it on or Shopify, and I'll show you exactly how to do that. So let's start off at our Facebook accounts, then go to the upper right corner, click down the menu and click on manage ads and then go to the upper left corner here, click on Facebook ads and then go to pixels so you're pixel could basically be seen ass. Your virtual assistant that doesn't even ask for a salary. It's perfect, so it's going to track everything. It tracks the website activities. So if someone is making a purchase on your Shopify from your ad, then the pixel is going to see Oh, this kind of person enjoys shopping at your website. So then the future, as you make is going to be, is going to target similar people based on their profile. It's a very advanced piece of code, but we don't have to really know anything about it. We just have to install it and let it do all the lifting so very handed improves our return on advertising, in other words, makes the ads more effective. We have to pay less friends. We get a better income and also reaches by itself new customers, similar customers to those who are buying. So let's go ahead and create the pixel. It's really just click on Create pixel down here, and the name itself doesn't really matter now. I'm just going to call it, are in Jay's Super sale and then click on Create. This is just for ourselves, where the only one is going to see this name. Okay, so the pixel it's created now the next step is to install it, and Facebook has been very, very kind, as have Shopify that have made this installing super easy. All we're going to do is click on use on integration or tag manager up here. And then we're going to click on Shopify down here so, as you can see, were taken directly to a tiny tutorial. So the first part is we want to go to our Shopify and click on online store. Let's go ahead and do that were at Shopify here, back in a four store click on online store. Let's go to the next step and click. Continue. Then we're going to select preferences and copy this I d. Pasted in there and click Save. So do this together with me. Now, if you aren't following along, posted video and just do this along with me, take the code that you're having selected, right click and cope it. Then let's go back to our store and we're going to go to Preferences, and we're just going to scroll down until it says Facebook pixel here. So we're going to right, click and paste it in. All right, and then click on save Great. Let's go back, scroll down and click on. Continue. Now we want to make sure that it installed correctly. All we're going to do is click on, continue here and just have a look and make sure that everything is working the way it is supposed to. So let's close this set up and then we're just going to wait for a bit, so this can take up towards 20 minutes or more. What's going to happen is that your pixel is going to be showing here, and if it's showing a green light, that means it was installed correctly. If he's showing a red light, then something went wrong. We need to go back to the instructions and redo this whole thing. So we're just going to update this. And if it's not showing up for you, then give it a couple of minutes. Give it 10 15 minutes and see if it's appeared yet. So there we go. We just got a green light. As we can see here, we know that everything is working the way it's supposed to be. The pixel is sending information to Facebook and vice versa, so this took about 25 minutes. Sometimes it's faster. Sometimes it's slower. Just know you'll have to wait a little bit. So now finally we have these virtual assistant on our website, absolutely awesome. What we can do is then click in here, which is the pixel itself. And in this dashboard you'll be able to see all of the activity that people are making on or Shopify, isn't that amazing? So now it's your turn to go through this. Watch the video from the beginning, set up your pixel, and then let's move on to start making some ads, guys, see you there. 53. Create Your First Ad : In this video, you'll learn how to start making ads, drive traffic and ultimately start making some money. Now, this is a very exciting part, so let's get right into it. The first thing you want to do is go to our website. The reason for this is we want to find a product to start selling so scrolling down. The first thing that we are gonna sell is this'll cute panda right here. So I'm just going to click on that one and leave this screen up here because we'll be using it in a bit. So if you're watching this lecture, just follow along with me, find your own product and just mimic me. Now let's go to our own personal Facebook. Go ahead and click on the arrow in the upper right corner and then click on Create ads. Now there are many different source of objectives you could be having for your ads. Now, whether that be awareness, whether that be driving traffic engagement, we don't have to worry about any of that stuff. We only have one single objective, and that is to have people purchase our products. And to do that, we're going to go with conversion and also choose conversions here. Now that's the Onley campaign will be using the only thing you need to really know about. So let's click there and scroll down. No. When it comes to campaign name, the easiest thing to do is just name it from the product that you'll be selling. So we're going to call this panned up products. And when it comes to split tests, no need to worry about. That will show you an effective version of split testing in an upcoming lecture and with budget optimization. No need to worry. It will all be in the ad itself will show you everything and then click on. Continue. So, guys, here we are. We're about to create our very first ad. Now I know it can be overwhelming. There are a lot of different options in here. No need to worry about any of this because we have already set up a template for you. So even if you don't understand one bit off any of these options, if you just follow the template, you'll get it on point and you'll start seeing results. This template is what we have been using ourselves and other people as well. It's time tested. It works. So this is not as complicated as it looks. Just relax. Follow along, follow the template and you'll do great. So if you check out, your resource is you'll find the template right there looking like this. So we're going to go through this one step at a time. Let's start over Number one, which is the ad set name that we're going to call this ad set one broad interest. Now the reason we're calling it this is because later on will be making more ad sets. No need to worry about that right now. This is the only thing you need to do. So let's go ahead and change this name. Add set one broad interest and then scroll down and let's go back to the template. The next thing you want to do is go to website conversion. Now, remember what we spoke about before a conversion could mean anything. It could mean add to cart. It could mean Lee generation clicking on a certain link. The only thing we're interested in is having people buy our product. I mean, that's where we're making these ads so what we're going to do is Scully care, and then we're going to scroll down and choose purchase. Now these are red, as you can see. But whether they're red and green, it doesn't matter. It's on Leigh read because the pixel hasn't registered anyone purchasing from our website yet this the only reason these are showing s red. Now, the second someone is gonna buy from our website or click on initial initiates, check out at payment info or do any of these things. You'll see a green color here instead. So don't worry about the red color. Just go ahead and choose purchase here. So whenever anyone is purchasing, it will register on our pixel and we'll see it. Asked that the Facebook ad has been successful, they will also easily be able to see how much have we been spending on her ads? How much are we earning? So always purchase. Let's scroll down. Now we're going to be setting up our audience. So let's open off the template once again. The first thing we're going to do is choose the country United States. So just go ahead and remove whatever country might already be here, which is Sweden for us and then right United States and choose that country. The reason we're choosing the U. S is because there's a lot of buyers from the U. S. So it's a very good country to target. There's a lot of consumers there and then want to scroll down, open up the template and check out the ages. We're going to choose 23 to 65 now. These are the ages that have been shown to be the most prominent buyers that people who like to shop the most. So the template itself works regardless of what product that you're selling was just going to be changing one thing, and we'll get to that in a bit. Now, if you're wondering the custom audience here, just leave that blank. No need to worry about that. We're going to be setting up this information according to this template, so we're not going to be using any custom audience. Scroll down. Just leave languages blank. If it's not in the template, it means you don't need to do anything with it. 54. Detailed Targeting : and then we have detailed targeting. Now, if we open up the template again, you can see that the detail targeting says broad interest plus engaged shoppers so broad interests means that we're going to be targeting people who are interested in pandas. Now, a broad interest always means depending on what product you're using, an interest to the product itself. So we're having a plush toy, a panda toy, so it might be a good idea. Two in here, right panda and see what pops up. So we'll see. Giant panda Bored Panda cooking panda panda. Pop up is a lot of different things, and you can on the side here, see the size of them. If you're wondering what some of them are, it might be a good idea to simply google them. But on idea is, for example, if you're into the movie Kung Fu Panda, chances are you might also be into pandas themselves. Were going to be a little bit more specific air, and we're going to go with giant panda here, which is a species off the panda. And as you can see, there's a lot off people who love them. So by choosing giant panda here. We're already now targeting people who are interested in pandas. Perfect, Right. So if you're interested in Panis, chances are much, much higher that you'll be buying a panda plush toy. Now, next up, there is something here that's called narrow audience. If I click on narrow audience, that allows me to adding another detail. So right now, when it comes to people's profiles, all of the people who have gone in and like the PE giant panda will be targeted with our ads. Now, if I would add another thing here such ass Kung Fu panda, If I would add Kung Fu Panda, that would mean that they're going to target our ads to people who like either giant panda or kung Fu panda. If I instead narrow it down and I write Kung Fu panda here, then that means that they will be on Lee be targeting people with our ads who are liking giant Panda and Kung Fu Panda. So if there within the same square, it only needs to be one which is targeted. If they are in different squares, it needs to be both. So this is a way to narrow down your audience and just going to click the cancel here and remove that one. If we go back to the template, we can see here that the detailed targeting says broad interest. And we have giant panda chick. And then we have engaged shockers. So engaged shoppers is people who have shown a shopping behavior on Facebook recently. So we only want to target people who are interested in actually buying items, not just people who likes pandas. Just because you like pandas doesn't mean you're gonna buy something, so we're gonna click it. We have narrowed down the audience and we're going to write engaged shoppers. There we go. If you need a description, you can read it on the screen here, people who have clicked on the call to action button shop now in the past week. So we're gonna click there perfect. And then let's go ahead and check the template once again. So now it says audience size 100,000 to 1 million. So if we look to the right corner here, we can see that our audience size right now is 66 million people. Now that it's wait, wait too much what we're going to do is narrow it down, and we're going to do that by clicking on narrow further here. This is the only place in the template where you'll be needing to go outside off the box. You need to get into the mind off the consumers. So who are most likely to buy this panda plush toy? Well, most likely people who likes Panoz, who likes shopping. And when you think about it, this is a Children's toy. So what we might want to do here is Target parents. Now think about it. There's no point in targeting Children. Children aren't on Facebook, and buying parents are. So what we're gonna do here, it's click there and writing parents, and we're going to focus on quite young kids. We're going to focus on those here. We are preschoolers 3 to 5 years old, so have a look at the right corner here. It's a 66 million people have a look that while I click on these 3 to 5 years old, so now it just got lower to 1,900,000 people. Definitely much, much better, right? But we want to make it even more narrow So before we start getting even more detailed with this, we want to scroll down slightly. Click on this word says, expand interest with may increase conversion and remove it because this gives Facebook free hands to expand the interest asked they want and we want to be super specific. So let's click this one away. And now we can see 92,000 people. So we want to increase the amount of people that are shown to our ads right now. So what we're going to do here is we're going to go back races Giant Panda colic in here and we're going to write Kung Fu Panda. So now we have a slightly higher reach and we're going to click on the bottom. That says suggestions here. So this is a great one. I love pandas. Just gonna click there and add that one in and then click and suggestions once again. And then we have one called pandas. Gonna add that and then panda shop and we're gonna add to Kung Fu Panda two and Kung Fu Panda three. So now we have 100,000 people. Perfect. Now this is expanding our audience because they only need to get one off these right together with these filters. So if you like panda shop and you're an engaged shopper and your parents or preschooler, then you'll be shown this ad if you are liking I love pandas aren't engaged shopper and our parenthood preschoolers street of five years old. You'll also be shown this ad. So this is how the detailed targeting works. This is the Onley part. You'll need to really get into mentally think about what the consumer thinks, how they think and what they're interested in, and then we just follow the template further. 55. Finishing The Ad : scrolling down. We don't have to worry about any of this. It's not in the template and then we come to placement. We're going to open up our template once again. We're going to check the placement and it says mobile Facebook feeds. So that means it's not going to be automatic. We're going to click on edit placements. We're going to click on device types and remove desktop now. The reason for that is that mobiles are much more popular when it comes to buyers. They're also much more likely to be engaging spontaneous shopping while they're on their cell phone. And we want to target these kind of more spontaneous people making spontaneous purchases because that's what the product is. And then we scroll down and we Onley want to focus on the feed because that's what's been shown to sell than most. There were going to remove all of the other ones. There we go, and right now the feed is the only one that is activated. As you can see the potential reach just get down to nine day 1000 people, that is still okay. Just stay with being 100,000 to 1 million generally If it's 1000 over above, that's fine and then we'll scroll down. We're not going to be touching any of this. It's not in the template and budget and schedule pick up the template. Daily budget will be set to $5. This means you'll never be paying any more than $5 a day for this specific ad. No need to worry about any of the other ones. And then there's something called Conversion Window. Now we want to have a seven day click and not a seven day click and one day view. No need to think too much about this. The reason for this is it helps the pixel optimize your ads, so just stick with the template. If it's confusing, that is okay. Just know that this works, and then we're going to scroll down. There's nothing more we need to do. If it looks different for you, it might be because it's not showing the advanced options. All you need to do is click on show advanced options and change the conversion. We know and then let's click on continue. And now it's time to actually create the ad itself. How it's going to look like? So no need to worry about any of this. We're going to scroll down and we're going to pick up the template again. Now, the template is a holy Grail. Just stick with it and you will be absolutely fine. So as we can see, the format is going to be either image or video. In our case, we're going to stick with a single image. So it's going to be single image or single video scroll down. And the next step is the upload image or video. Now, to do this simply, all we're going to do is go back to our website, which is right here. We want to use this image. Doesn't matter if you want to use this image, but we want to use this one. All we're going to do is right. Click here, click on save Image s. And then we're just gonna save it down where we know where this panned up product and then save perfect. So now let's go back. Let's click on upload images and then let's click on Panda product right here. So there we go. Now we can see how it's looked starting to look like Now, before we move on, there is something. There's a tool here called Cropping. Let's click on it and make it look a little bit better. There we go. We want to focus on the face to face is very cute and then just click on Done. Looks much, much better. Great. So let's pick up the template once again. So we have uploaded on image. Not next up, Tex. Right? A selling takes about your product. Now, when it comes to writing the text, you might want to give this song consideration. What kind of style you want to know? Water is selling. How do you connect with your customers? Now, remember, we're writing to parents here, so we might want to write something like, Do you love pandas? Do do your Children as well enjoys going with this cute pan that toy. Now you might want to write something a bit more descriptive or with a bit more connection or emotion. But you want to make sure you get into the minds of the consumer. Remember, who am I talking too? And right from there right now I'm talking to parents. So after the takes, we want to add the website. You are L. Where are they going to end up when they click on our ad? So let's go back to your websites and then we're just going to take this link. It's super easy. We have already prepared this click here, right click, cope it and then let's go back and then just right click and paste it in. Ultimately, that is the place where we want to be driving our traffic. So what's going to happen? Is there going to click on our ad? And when they do, they're going to end up on this place. And this is also the place where they can click, add to cart and make their purchase. That is where we're making these ads. So let's go back. So this is what it's looking like right now. Let's move on down. Check out the template. So we already added the website, your L and next up we have headline, we want something attention grabbing. So here the headlights coming R NJ Super sailed. It's a poor headline. Now we want something like for panda lovers, sometimes riding with caps lock is going to be more attention grabbing sometimes not Now, if you're writing for parents product for Children, you could do that if you were selling him a professional product on adult audience. Don't do that. It always depends on the product. And then finally we have called to action shop. Now what is the bottom going to say? It doesn't make sense that it says Learn more, right? So we're just going to change this one, too. Here we go. Is shop now Perfect. So now we have done everything. Everything is set up, guys. And if we look to the right, this is exactly what our ad is going to be looking like. And when they click on this ad, they'll be taken to this site. And this is also where they bl able to add to cart and make the purchase perfect. So let's go back, scroll down and click on confirm. So there we go with just published our first. Now, if you've been falling along than congratulations, you got your first add up, which is the first serious step towards making money with your shop. If I store now, if this feels complicated and don't worry about it, it really is not stick with this template. Just really stick to it. Review this video and especially watch the detailed interest section. What on my thinking process is like how I'm targeting people. Accept the detail targeting the rest. You Onley need to follow this and you'll be all set and you'll have your adds up and then we'll continue in the course. If you have any question, guys just hit us up in the Q and A. But I promise you you'll nail this. This is super easy, seeing the next, like sharing good luck. 56. Split Testing : So in this video, I'm going to show you how you can create a split test to make sure that your product is selling with maybe the best picture or the best text, and I will show you in a second. But first of all, look at this. We recently released our first ad. As you can see here, we have reached 36 different people in the United States. And we already have one person in the United States that clicked our link. They haven't bought it yet, but they have clicked it and shown interest in in our path. Incredible, isn't it? Right? So we already know can see that this works. This formula works. So follow it through along the course and beyond the course. But let's go to the split testing. So a split thing is basically when we are having one ab, if I click here, we have our ad with this picture with this panda picture right now, I can click this open and we only gonna split testes. This means that we're gonna change either the picture here or the text here. You can also change other things like people you are targeting their interests or behaviors . But we're gonna keep this video pretty simple. So you understand the split testing thing here. So what we're gonna do is let me click back. We're gonna go into the ad itself, and we're going to click on Duplicate. And then once this pops up, you will keep it as it is here. This new ad set thing here is, if you want a new body, it etcetera. We're gonna keep this video really, really simple. So click on existing ad sets and, yes, click on public eight. So this is where the fun stuff begin. Really? The first thing you would like to do to separate this one? Yes. You can see the name here. It says copy. I don't really enjoy this. So what? We can do it. Just take this away and write conversion on then to then we can separate them and then scrolling down on the right hand side. Here, you can see how it looks. The original version off. This looks right now and what you can do in this split testing as I totally before you can add. Or you can change Impressed? You can change behaviors, etcetera we're gonna keep this simple and just change the picture here. You can also choose to changed it here. But then you don't don't really know which is working. The best is that the picture Is that the picture and the text, etcetera. So you really want to determine which add is bring the most clicks and eventually the most safe that you can get dollars in your pocket. So scrolling down are we show you how simple you just changed the picture. This is a picture click on clear image. Then you would like to have another image off course. I already have that. So I'm going to click on select Image, look on the right hand side here and then upload image and and panda to so the other cute picture here and click don't confirm and this is how it's gonna look. As you can see, I enjoy this. But if you don't enjoy this, you can just crop this picture by clicking here and this around a little bit. Maybe take a little more off the face like that. You can see how it's turns out here. You can also move this around as you want to gonna keep is the largest possible. Maybe something like that cute panda and click on Done, and that's it. Now you only want to click on publish, and now it's done moving back. You can see now that this ad, the look off the product that we are advertising, is different. As you can see, this is one picture here, and that is another patriot, so we will see over time also, which one is performing the best. Which product is getting the most clicks, and which products are we spending a lot of money on? That doesn't work, so we can take that away and just go for the product that it's working, getting the most clicks and the most dollars in your pocket. So that is basically how you split test the product. It's very simple to do you only with one variable, only one variable, so you really can determine what is working and what is not working. So Robin will go through this adds manager in the next video, follow along to that video 57. Ads Manager : in this video, you'll learn how to use and understand the ads. Manager. Now the ads manager is your ads dashboard. It contains all of the information about all of your ads. It is also what allows you to customize them. So what we're seeing right here is pretty much the default view. We're currently in campaigns, and we're just going to go through the essential parts what we really need to understand and then how to use them. You could make this really complicated, but there's no need to. It's actually very simple and very effective. So let's go ahead and click on account overview, first of all. So just like the name implies, this has all of the information about all of your ads summarized. So looking up here, the first thing that we did was to set a account spending limit. So here we can see how much we've spent so far. We said $100. We spent 3 $31 and then going down, we can see the totality off our reach, amount spent impressions, everything. Who the people are all of these things now These this information is not very important right now, but I want you to know where you can find it. Should you want to know, for example, is it men or women who are primarily interested? Clearly it is women. Also note this is for this month. It's always to default to show the information for the current month. You can change that by clicking here, but generally just leave this be. So let's move on to campaigns. So, as you can see appear, we have campaigns, add sets and then adds, Now, these are three different parts off the entire ad. The campaign is the objective off the ad itself. Now, remember when we did the ad? Our objective is always to go for conversions, right? So the objective off all of her ads is for purchases, and then we have the ad set. Now the ad set is the audience, the demographic, the locations. So you could say that while campaigns contained objective, the ad sets contain the target. That audience. So if I click on add sets here, you can see that we set one ad set where we selected the broad interest. If you remember the template with selected men and women and we selected the U. S. And then finally, we have the ads itself. This is the look off the ad, how we want the ads appear on the Facebook feed in front of others. So if I click on ads here, we can see what the ads look like. And remember, we split tested this ad to see which picture is working the best. And right now one is performing better than the other clearly, even though this one has still been on for longer, So that is the difference between the campaigns. Add sets and ads. And as long as you know that you're going to get really far, it doesn't get much more complicated than that. When you get a lot of campaigns in here and you're starting to kind of mix them up, all you need to do to find the ad sets that belongs to this campaign. The panda product, that is, it's just click on it. So if you click on it like this, then it's on Lee going to show the ad sets for that campaign, and if I click on this ad set, it's on Lee going to show the ads themselves. In that ad, set, So this is a super easy way to navigate through all of your different ads. So what's going to be happening later is that you're going to be having different products , and all of the different products will have different ad sets, which will have different ads. All you need to do is click on them, so those are the main things to know how to navigate and control the ads manager. And then let's also go through what these statistics actually mean. So the first thing to know is the selection part. If I click on this, it's going to select all off the campaigns I have now right now is just one. But if I had 20 it would select all 20. If I want to turn this campaign off, which also turns to add sets and adds off, I would just click on this bottom right here. This is the on and off bottom and then moving on. We have delivery now. The delivery could be either it's off, which means it's not going. It could be in review, meaning it's about to come out. If it's gets approved, what could be active, meaning it's currently live and showing and you're currently paying for it now, result for us is always purchase. Remember, we went for conversions, so ultimately, even though we're very happy, we're having link clicks. In the end, what matters are the results are the purchases. We want people to buy our products, right? So let's say that you would have for dealing clicks, but you wouldn't be having any purchase. Well, that means something is probably wrong with your website. You want to go and troubleshoot your website, make a test order, make sure that the website looks clean, that it looks trustable and just troubleshoot from there. We're always interested in purchases. And then there's the reach, the reach meaning how many different people that this ad has been shown to. This is different from impressions, meaning how many times that has been shown. As we can see. Impression is higher than reach, meaning that some people have seen our ads, maybe twice or tries and then we have coast per result because who installed the pixel? We can see how much we have been paying for the ad, and we can see how much the the ad itself had sold for it's connected with the product. And then we can all always know if the ad itself it's worth the cost. You always want to earn more than you're paying for your ad in. A couple of lectures were going to give you a template for that as well. And then we have the budget, and right now we're using the budget we set. Nothing complicated how much we're spending here. The Mount spend When it's ending, we have it on ongoing. You could set a date, a time stamp, but we're going to show you how to handle this in a bit. And then the link clicks how many times someone has clicked on your links and finally, website purchases. You don't really need to bother about this one. You just need to worry about the results here. So that is all of the important parts in here. And if you want to remove on ad itself, all you do is selected and then click on delete. It's not any more complicated than that, actually, super simple. No need to make this any more complicated, so by all means play around with this dashboard, but don't make it more complicated than it is. Just understand. With campaign ads, sets and ads are out to turn them on and off. How to read this? Just basic metrics. And you're all good. You don't need any more. Okay, let's move on to the next lecture. 58. Ad Sets: in this video, you'll learn how to improve your ads and drive more traffic. Now what we have done already is that we have target one specific type off audience. We're going to improve our ads by targeting more audiences or, more specifically, a different type of audience. Let me show you what I mean. If we start off in our adds a manager in here and then we go to add sets, you'll see the ad set that we created called broad Interests, and we specifically targeted people who like pandas because we had a panda plush toy as a product. But the truth is, not only panda lovers or parents which were targeted in their or their they aren't the only people who are going to be buying these products. What we're going to do is they were going to create more ad sets to target Mawr and different audiences. From here, we'll be able to see which one is performing the best out of the ad sets and then keep those so you already know how to split test. This is not a split test, but it is very, very similar. It's also just a simple so If you check out your resource is you'll see that we have added a template for you. So it looks like this. And this template is for the ad sets specifically. And if you remember, when adds it is, it is your audience Now the first audience we have already created. It's the broad interest we targeted the panda lovers. The next thing we're going to do is that we're going to target tangent, keywords and also adding engaged shoppers. So let's just start off there and get to it. So we're already in our ad sets, and here we have our broad interest. What we're going to do is just like the split test we're going to click on Duplicate here and then we're going to keep it in the original campaign. We only want one copy and we're going to click on Duplicate. So the first thing we're gonna do is just change the name. So this is why we from the beginning called it add set one. Now this one is going to be ad set to, and we're going to call it tangent keywords. And if we scroll down, all of these settings are going to be the exact same. We don't need to bother about any of these. Just scroll down, scroll down until we get to the detail Targeting. If this was a split test, would be changing one thing. But we aren't. We're going to change the entire detailed targeting. So let's start off by removing all of these and then check out the template once again. So here we can see that the template is asking us to use tangent keywords. And if that sounds confusing, we have some examples down here as well. So attention Key would could be mobile phone accessories, iPhone accessories if the product waas a more violence. So now we have a panda toy. So we could, for example, in our detailed targeting right stuffed toys and there we go. So if we check this one out, we can see the size is 11.5 1,000,000 people have like this. So we're just gonna select it and then see are estimated results. So we have 1.7 million people. It's a bit too much, but we're also going to add one more. If we go back to the template we can see. We're also going to add engage shoppers. So let's click on narrow audience and then adding engage shoppers and then shake how many we have. So right now we have 1.1 million people still up tad too much very, very close. Now when you get even more specific to stay within the 100,000 to 1 million range, what you could do is just keep clicking on narrow further and get more and more specific. When it comes to this template. The most important part is that the tangent keyword in here is the first box is the first thing you write in it. It's this one stuffed toys. After that you have free hands exactly the same with broad interest. First we wrote Giant Panda and then we could get more and the more specific. So I just want to narrow this slightly further. When I'm going to do is click on narrow further here and add something. General, let's say toys. There we go and then shake the results and perfect 810,000 people. So now we have people who like stuffed toys who are engaged shoppers and who also like toys . Clearly, these people enjoy their toys, so they're going to be a perfect audience to aim at. And then we're going to click on publish. There we go, it's published. You can't see it because it's behind my head, the published bottom and the approval. But it's right there. It's been published. So then we just click up here to collapse this side panel. So now we have to add sets out. This also means that your budget just increased to $10 a day. That is worth noting, so this is a great way to drive more traffic, get a bigger income very quickly. However, if you do have limited funds, you can stick to the just broad interest. But if you're able, I strongly recommend that you followed its template very, very strongly. So we're going to make one more ad set here. So let's click on broad interest again and click on Duplicate and then do the same thing. Just click on Duplicate, and then we're going to change the ad set name. So this is add set three, right, and then we check the template. It says brands, FAM pages, associations, etcetera. We're just gonna call these brands For now, the most important thing is that you know that it's add set three. They would go and then we're gonna scroll it down until we get to the detail targeting. And let's remove all of these once again. There we go. So let's get started. Let's bring out the template once again. Now, if I need some examples some help, we can use the example here for more violence. So let's go to number three with the brands here. So an example could be iPhone now that it's a brand. This apple, for example, all the clip Android Central, this different kinds off brands or fam pages or websites. Whichever the point is that these are a different audience, the same product, but a completely different audience. So, for example, our main one here could be Toys R Us. Now, I do believe that these have reached bankruptcy. At this point, however, the people who enjoy their site are still gonna be people who enjoy toys or have Children who like toys. Most likely they'll be shopping there, So my advice is used. This kind of brands use this kind of big shops that you know that here there's a show for Children or that enjoys the product itself. But don't use Toys R Us when you are watching this, but because most likely these will have reached bankruptcy by them. So we have Toys R Us and now, because the interest or the potential reach is a bit too big, we're gonna once again just narrow it down. You don't have to adding engaged shopper here because if you like Toys R Us, if you like that brand or that store rather than chances are you are already a shopper. But because one a narrow it down, we're going to add it in. There we go. So we have 2.2 million people, and now we want to narrow it down even more. Remember 100,000 to 1 million. So let's click on narrow further. And then let's add stuff. Toys, stuffed toy. There we go. 140,000 people. Perfect. It is within the range. It works really well. And then we're just gonna click publish. So now it's published. Once again, that's behind my head. You can see it because I'm in the way. But it has been published. We're gonna collapse this side panel. So there we go. Now we have three different ad sets up, meaning we have one product, but three completely different audiences. And it's gonna be very clear which audience that is the most interested in buying the products. Because remember, this adds cost money, and we want to get We want to earn more than we're spending all the ways. And if you have limited funds, I recommend that you go with $3 a day instead of $5 a day. And if you have very, very limited funds, then just stick to a single ad set. But if you can, I strongly recommend you used to three adds. It is extremely effective. So the next question is OK, the ad sets are up there running and driving traffic. What's next? How do I know when to scale that? How do I know when to remove the ad? Well, we're gonna be talking about all of that in a little bit, and you're going to learn everything. We're gonna give you a template for it. So don't fret. Just relax. Follow along in these lectures and you'll do perfect. See you in the next video, guys 59. Scale or Stop : In this video, you'll learn how and when to scale or stop your ads. Well, first off, what is scaling? Scaling is basically to increase or decrease the amount of money that you're currently putting into your ad. So if you remember, if we go to add sets they were putting in $5 each into our ad sets here. Now, if we were to scale the ad upwards, we would be putting in more money. That means that they it will be reaching even more people. Now the reverse is also true. You could scale it down. If you scale it down, it's going to be reaching less people in the next video. Your learned exactly how to be doing this will teach you everything. But in this video, we're going to be focusing on when to actually be doing it. How you know what it's working, how you know what isn't working and when to stop. So let's get started right away. Now the first thing we can see here is the columns we already went through what all of these means now. In order to make all of this super super simple, we have created a template for you. So you know exactly what to look for and what rules to follow to make your ad sets successful. But before we do that, I want you to go to add sets here. And then I want you to click on columns here. And then I want you to click on customized columns. What we're gonna do is change the positions a little bit and add another column. You only have to do this once, and when you have done it, you'll never have to do it again. The reason we're doing this is to match the columns with our template, so it makes everything super easy. So first off, when we're in here, search for cards and you'll see something called website add to cart. We're just gonna click this one in here, and that is going to add it in the bottom here. So this is all off the different metrics that are showing on the side. Now what we're going to do is change the position off them first off, before we change anything here was this website purchases. We're going to remove that one because we're only interested in the purchases off our product we already have a metric for it. And then we're going to grab this one with these websites. Adds to cart holding our mouth and just put it one step up. We're also going to grab our link clicks here, hold it and put it one step down. So if you're following along this video right now, it should be looking like this on the top. We have website purchased conversion value link clicks websites adds two cards website Persia purchased R O A s. And that's all that is all you need to do. Put it in this order at this in and then you never have to do this again. And then where it says save to preset, click that one in and then let's name it new default and then just click on apply. And there we go. As you can see in the call and write that we're using the new default already and the reason we're doing this it's because this is perfectly aligned with our template. So if you check out, the resource is you'll have eight. The template right there and it looks like this. So this is the current template that we will be using to figure out if we're going to stop or if we're going to scale our ads. So here are the rules and it is super duper simple. Now, for day one with 24 hours, that is when we've been spending $5 on our ads. It's remember, this is an ad set. We're currently on a budget for $5. Now, the rule is, if you have at least three clicks, it gets to move on to the next level, which is day two. If it does not have three clicks, if it has less than three clicks, then you terminate it. So if we take this one, for example, the one that we created, if we hold our mouths over its schedule, we can see that we created it at 703 p. M. So it hasn't even gone 24 hours and we still have three link clicks. So what this means is that it lives to fight another day. The next step. The next rule in this template is day to so By two, you will have about $10 spent us and matter if it's actually been spending $10 by them. You want at least three. Add two cards and if we look at the new call him, we just created here. We have websites. Add two cards. So by tomorrow, by around seven, we should be having three adds two cards. If it doesn't, we're going to shut it off. And if it does, it moves on to yet then next level and the final left, which is right here. It's day three. It needs to have at least three r o A s. And that means return on ad spends, in other words, meaning how much you've been paying for the ad and how much you've been earning. You want to earn at least three times as much money as you have been spending on the ad itself, and that one is in the very bottom right here. So if by three days after three days, this doesn't have three in it, we terminate the ad if it has three or more than we move onto the next lecture and show you exactly how to scale it. So for clarification, let's go through this once again. Day one off the 24 hours three clicks and clicks, meaning anyone has just clicked on your ad. That's all you want? Three clicks within 24 hours. They to website adds to cart. You want at least people to have added a product on your website from your ad three times. And if they have remove onto number day number three want at least three times this much earning as money you have spent on the ad. So let's say if you spend $5 you have earned $20 then you're going to have a return on ad. Spend R O A s return on ad spent. That is over three. You get to move to the next lecture to scale it. So this is all you need to know if it falls in this order. If it passes this, you scale it. If it doesn't pass any one of these days, you terminated by just clicking on hair. So by now you should know exactly what to look for, exactly how to handle your ads and just follow. This was because they work. They really do work. No need to make this complicated. Follow these rules in this template. And then when you find a working ad because you're not going to find the majority of ads working. But when you do, that's when the money starts piling in, and that's when we start scaling in getting even more money. So let's move on to the next lecture, guys and learn how to actually scale the ad. See here there. 60. How to Scale : in this video, you'll learn how to actually scale your ads, and this is the gold mine. This is where we start making some serious profits. So let's get right into it. Anstrom. Exactly how this works. So we're in our ads manager. We always start off in campaigns. All we're gonna do is click on add sets, and if you haven't already, then go to columns. Make sure that the new default that we said in the previous video is the default. So click on you default here and then go back and click on Set as default that you'll always be using this one as soon as you click in on add sets. Perfect. So if you remember how to find a profitable ad set, meaning you're going to want to have a return on ad span, that is at least three. And when you think about it, that's great. You're making at least three times the money that you're spending on the ad. That's pretty crazy in itself. So let's say that we found a winning ad set here. It's working perfectly. It's going through all of the three days that's required. Three link clicks three as two cars and then three r o A s. So what we want to do, then, is we want to actually scale it to make this process super simple. We have added a template once again. I mean, the templates makes it so you only need to follow it. And you got the success formula right in your hands, whether you understand it or not. So all you're going to do is go to resource is and bring that one up and it looks like this . So this is your successful now, this is going to show you exactly how to scale it. So remember, we have our ad said here and now because thes haven't been out for too long. We're gonna pretend that it's past it. Three days mark and it is a profitable ad set, and we're going to scale it. The first thing we're gonna do is we're gonna duplicate the profitable ad set and double the budget. That's why we call this double up. So that's the first thing we're going to do. And doing that is super simple. Check this out. All we're gonna do is go over to the ad set itself click on duplicate. We've done this before and then click on Duplicate once again. And now when you're here, you're just gonna change the name here too scaled at the end. So even though it still says add set one, we're gonna call it Scaled. Right, So we know which one it is. Which one? That is that we're scaling. We have a full control over everything that we're putting out. And then we're gonna scroll down until we get to the budget and schedule, and all we're gonna do is double this one up and doubling five is gonna make for $10. So that's all we're gonna do. And then we're gonna go ahead and click on Publish and then is completed, is published. You can't see it because my face is in the way. But we're gonna close this side panel and there it is, so noticed. We still have the original ad set. The original profitable ad set and we have also put out are scaled adds It's so now what we want to do is bring out the template once again and just go through the rules for keeping this profitable. We're not taking any risk whatsoever here. It's all about making an income, not wasting money. So shake data after you have spent $20 in this case that is going to be after about two days, you'll be able to see the amount spent up here. And when this reaches $20 you go back to the template and you check your return on ad. Spend your our A s. If it is higher than three, then you duplicate the new ads it from $10 to 20. You do the same thing with a $20 ad set. You watch it off to you spend $20 if it has a return on ad spend that is over three. Then you duplicate that 1 to 40 8100 and 60. You keep duplicating all the time until it's not profitable anymore. So this second that any off your ad sets go below to return on ad span, you turn off that ad set and guys, I know what you're thinking. Oh, how am I going to spend $80 a day? That's crazy, But think about it. $80 a day and you're having a return on ad. Spend that is three times you have been making $240 off that. That means you have $160 pure profit just that day from that ad set. And then the minute it on Lee is on Lee, double as effective or double is profitable. You close it off. So this is a super safe method, extremely effective. Now all you need to do is find that profitable answer and then start scaling it when you start scaling it. That's when this is serious. Money starts to happen. So, guys, let's go over this one more time. You go ahead and you find your profitable ad set like we showed you in the previous video. You want to have three link clicks on day one day 23 Add two cards and day three, you want to have a return on ad spend that is three or above. Okay, then you start scaling it. All you're gonna do is bring up this template, duplicate that profitable ad set double the budget, then check after you spend $20. It's the return on husbands still above 33 or above duplicate again and then off the $20 again and again. And if any off the ad sets go below two, then just click it off. Turn it off. So remember every time you duplicate the original ad sets will still be there. So keep on eye on your return on ad span. Guys, this is where the serious magic starts to happen. So pay close attention to this. Just bring up your template. And even if this feels confusing, trust me. Just follow this template, and you'll do so well. This is super easy when you grasp it. So all you need to do now is go through the previous videos and follow these steps and you'll do great. Okay, Stay consistent. And I'll see you in the next lecture. See you there. 61. Ad Creative Examples : in this video, I'm going to show you a Web page that we're using to get inspirations for our ads because in the jungle of Facebook ads to really understand what is working and what is people stopping in their feet for and clicking on our ad for What is it really that makes ads work ? Let me show you in this video. So what it wants you to do is click in. The resource is for this video will go to AB at espresso dot com. Forward slash adds bash examples And here we have an entire page where we can see what is working with people's Facebook ads. What are people clicking on and why? So if you go to this page and scroll down, you have so much examples here on people's ads that are working as you can see the color for pictures. And you can also get inspirations for, like the text and stuff so scrolling down. You can see there is a lot off ads here, but let's say that we have a particular product to so we can make a search here in the field. Let's say steal. It rings you are selling a steel ring and you want to have inspiration off how eight can look all with the picture with a text, etcetera. Let's see if we can find that it's going down on the page. You can see that to the steel ring we get. Also, other kinds of products here is because they watch maybe a boot camp of what it looks like scrolling down. Let's see if we find a ring. This were cool. This were really beautiful. Let's click into this one blue steel and the first thing that I notice is 50% off. This is eye grabbing, and then the 2nd 1 is the price, and the 3rd 1 is the beautiful pictures, and you remember that we were using a tool to really highlight her picture to make it shining. And this is exactly what they have done as well. Maybe they didn't use the same too. But you can see that this is really bright, right? This is a shiny patron that if I were looking for you, Aries maybe to give away Teoh like a gift or to myself, and I was scrolling down my feet and I would see this beautiful picture, I would definitely stop, and I will see that it's 50% off and I would click into that ad and that is exactly what we're looking for here. So, yes, Take out what is best with your ads or the ass you're really finding in this page and take after them and model them. So for this ad, I would model the 50% off, maybe not with 50% off, but maybe with some kind of code or something like that, because that is exactly what we're seeing here. So save 30%. We check out promo code, and they have added a code here as well. So this really makes the customer feel like they're getting a great dealer saving money. Wyler Buying your products Isn't that an awesome feeling? And then I would take after and model this kind of pictures really go back and use the tool that I showed you in previous videos, as though you can really highlight your product so it sticks out in all the fluff and bus around Facebook. Okay, so that's a great thing to do if you're selling rings, for example, going back, let's say go for another search. Let's say that you are selling necklace and typing that one and the scrolling down and see if we find something that's really eye grabbing and the first thing I can see. It's father and daughter necklace. Let's click into that and see if we can take something from this Addis Well, and it's legacy. It's a bright, high quality picture. You can see that you can see clear the text here. So it's really important that you are having a high quality picture. And if you cannot find at the quality picture online, then what I suggested to do is to buy the product. And as we we have gone through in previous videos, you are like selling really, really low price products so you can buy this from Ali Express, ship it to you, and you can take quality pictures with great lightning on your own. And this is really if you are dead serious to grow a business online, I would say yes, you to do this if you cannot find quality pictures. Otherwise, use the tool that I showed you to really highlight this picture. You can see how beautiful it is, and I would definitely to stop in the feed if I were looking for that. This kind of gift scrolling down to the text here what we can see. It's Dad's surprise, your daughters or daughters with this beautiful, handcrafted heart. Nicholas Awesome and then, and mortgages they're using emojis. So this is also in today's digital marketing or marketing. This is pretty important, I would say, because this is eye catching. I would stop and feed more likely if they have a mortgage is not maybe every time. But you can use this technique as well and then order here. So this is pretty simple. A text some emerges and the link to the product here and a great quality picture. So what I suggest you to do you go to this link that I have attached in this Reese for these video in the resource is and go around and see the products that you have driven to your store. What inspirations can you find by Just simply go for a search here for anything that you for free product, really? And see if you find some inspirations because I can understand that in the jungle of Facebook, ads off creation. It can really get a bit overwhelmed. What should I write? How should my picture look like? Should offer discount directly in the ad itself, etcetera to go round and model the best model of people that's doing this. And it's really working so you can get some inspirations. Good luck now.