Facebook Ads: Create High Converting Sales Funnel | Liz Azyan | Skillshare

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Facebook Ads: Create High Converting Sales Funnel

teacher avatar Liz Azyan, Founder of Content Creators Co.

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

18 Lessons (1h 12m)
    • 1. Introduction

      1:27
    • 2. Step 1: Your Offer

      2:41
    • 3. Step 2: Monetise Before You Market

      3:07
    • 4. Step 3: Lay Your Foundation

      2:18
    • 5. Step 4: Finding Your Target Audience

      4:21
    • 6. Step 5: Creating Your Landing & Download Pages

      2:53
    • 7. Step 6: Writing Your Email Follow Ups

      1:27
    • 8. Step 7: Choose Your Ad Style

      3:10
    • 9. Step 8: Copywriting Matters

      2:26
    • 10. Step 9: Test and Tweak

      2:20
    • 11. Bonus: Creating Advertising Visuals

      6:11
    • 12. Bonus: Course Workbook PDF

      2:07
    • 13. Bonus: Facebook Ads Pixel Install

      7:45
    • 14. Bonus: Create Landing Page [Leadpages]

      5:20
    • 15. Bonus: Create TQ Page [Leadpages]

      8:19
    • 16. Bonus: Deliver Your Offer via CRM

      8:07
    • 17. Project

      5:35
    • 18. More

      2:17
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About This Class

Do you want to create a Facebook Ads Campaign but not sure how to get started? Are you afraid of losing money and making a mistake?

Come behind the scenes of an experienced Facebook ads consultant, to learn how to create high converting sales funnel for your Facebook Ads campaign. You’ll learn:

  • How to create your irresistible offer and monetise your offer before you go to market.
  • How to lay down a solid foundation for your campaign and target your ideal audience.
  • What you need when creating your landing and download pages.
  • Writing your email autoresponder to nurture and sell to your potential clients.
  • The type of Facebook Ad that you should choose for your campaign.
  • Copywriting tips and how to test and tweak your campaign.

Students will be able to immediately be able to start planning and executing their Facebook Ad campaign by starting on the right foot. 

This class is perfect for service providers who are just starting to build their business or using Facebook Ads, who want to drive traffic to their website and take advantage of the power of Facebook Ads for profit. 

Meet Your Teacher

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Liz Azyan

Founder of Content Creators Co.

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Transcripts

1. Introduction: heres something nearly every successful entrepreneur knows. Keeping a funnel full of prospects and clients is the key to consistent income and a growing business. Of course, that's easy to say is quite another thing toe actually do. I've created a Facebook ad campaigns for a lot of customers. And let me tell you, the most important part of a campaign is not the middle for the end of the campaign. It's the beginning is the stuff that you do even before you dive into Facebook ads. That is the basis of the success of your campaign. If you've struggled to build your mailing list, you aren't sure what your conversion rates are or what changes affect them. And you don't quite know what entices people toe. Buy your products and services. Don't get down on yourself. Many many business owners are in the same boat. Facebook offers low cost advertising that's highly targeted, and it's done right. It cannot massive numbers of qualified clients to your marketing funnel, and this course I'm gonna take you behind the scenes of how to create Ah, high converting sales funnel that's ready for Facebook ads. Let's gets thoughts 2. Step 1: Your Offer: As with any advertising plan, the first thing you must consider is your offer. Well, you can advertise paid products on Facebook and drive traffic directly to your sales page. You'll likely find your conversion rates are low. A better choice is to create Facebook ads to promote ah, high quality free offer that provides exceptional value to York. Ideal client. As the first step in your funnel, you want to make sure it's perfectly represents A branding on git offers valuable information your ideal client needs and wants, and it's perfectly clear with each step matching the night, so there's no confusion. There's no need to go overboard, though. The days offering a 200 page E book and seven day training Siri's as an opt in incentive are over. Your readers are no longer looking for that much in depth content right from the get go. They simply don't have the time to make good use of it, so instead, you want to offer them exactly what they need at this exact point in their journey. For example, if your ideal prospect is looking for a graphic designer, there are probably looking for help with website design or social media visual assets, and they probably trying to do themselves right so they might not know what type of branding is best for their audience or how to create engaging social minute medium visuals . They might not know what size of Facebook cover is or how big the far size should be. Because you know Facebook has a nup load limits size or what not So a simple one page resources guide that shows the tools or resources or techniques that you use in your business will have far greater value to them than a long E book that will just take them a week to read. Distill your information down into only the most relevant relevant facts, then design an appealing PdF or work shades, and your visitors will find just as value in that, maybe even more so you're still for providing the same great information, but you're also saving them heaps of time. Remember, though, this is only the first stop in your funnel, so you'll want to be sure that you have a solid monetization plan that fits perfectly with your initial offer. Ideally, you want each step of the process to be exactly what your ideal client needs at that junction in time 3. Step 2: Monetise Before You Market: training. A funnel in the outset is easy. At its most basic, you'll have a landing page, a download page, the incentive andan email. Auto responded Follow up sequence. But if that's all you're funnel is, then you're truly leaving money on the table. The best funnels are fully monetized before you begin filling them so that you can see a positive return on your investment quickly. And even though your initial offer might be free, that doesn't mean that you cannot earn revenue. Top markers know that the key to growth is passive. Income on dure. Opt in incentive and funnel are ideal vehicles. For that, you can monetize your funnel in a variety of ways, starting with your insensitive using the example from Step one, you could provide a fillip links to the various tools you're promoting. This is a proven method and can even earn long term residual income on things like design tools, graphic templates and other tools that you might use. Another monetization method is through upgrades. So, for example, if your initial offer it's for a light version off a larger program or products or even service, then your upgrade might be for the full product or service. If the full product is patches than the upgrade might be a one time offer, say, for a companion products or a companion service, coupons work well for monetizing free content as well. For example, if your initial offer is a worksheet to help your potential clients solidify and clarify their branding, then the matching coupon offer would be 50% off a branding session with views. So give your captain's a chance toe work through the work shit worksheet on their own. Then email the branding coupon with an invitation to book an appointment. Slate Iran. If they have questions or are struggling your offer, world will more then likely arrive in their inbox at just the right time for them to take action. Lastly, you might consider an additional free offer if you're a service provider who routinely conduct conducts discovery sessions as a way to sell your coaching. Lastly, you might consider an additional free offer if your service provider, who routinely conducts discovery sessions as a way to sell your services than an invitation to book a session with you is the perfect way to monetize your free content while you won't collect cash immediately. A good percentage of those who book a discovery session will go on to higher you, so it's still a great option for monetizing your funnel. 4. Step 3: Lay Your Foundation: beyond the monetization of your free content. You want to be sure that you have your funnel fully mapped out before you begin driving traffic. This is really crucial. Well, it's OK to have not have all the pieces finished yet. You should at least have the basics off the road map. Done. The most profitable funnels all have one thing in common. The skillfully answer the what's next question with exactly the right product or service at exactly the right time. Take, for example, if you're a business coach and say your prospect is in the beginning stages of building their business human. She downloaded your new guy to get started, and they now have a website up on the host that you were commended. Plus, they're collecting emails through a form in their sidebar. So Waas the max most logical step for them. Based on what you know about your clients, you might feel the next is more trafficked. It's difficult to build an email list with without lots and lots of traffic. Better branding is one of the things you can do. A laser focus brand affects everything from the colors and fonts on your site to the words you use in your emails, and it's not something that comes naturally to most people. Your client with the new website might need some help here. You can also offer program development. Not all coaching programs are the same, and figuring out what to offer can be tougher. New coach. Your prospects may need your expert advice to create a solid program, but don't stop there after helping your prospects get more traffic. What's their next need? Your funnel should be designed to answer that and all their subsequent questions at just the right time. Keep in mind, too, that you can connect multiple funnels for ah, more complex, robust sales structure. Consider using tagging and this automation to move prospects and customers from one funnel to another based on their behavior on purchases. 5. Step 4: Finding Your Target Audience: before it can design an effective ad to feed into your now fully prepared funnel. You must first know who your ideal target audience is. The more clearly you can define this person, the more effective your ads will pay. The high you are. Why will be and the less you'll pay per conversion if you haven't yet developed your ideal client avatar, Now is the time to do some work in this area. Start with asking yourself everything you know about your perfect client. Are they a new business that only that's only just built their first websites? Are they an established business owner looking to improve their conversions? Are they in their mid twenties? Oh, nearing retirement? Do they have money to invest in their business? Where do they most often hang out online? What magazines do they read? Who's blawg? Are they a fan off? What Facebook groups do They belong to. These, and dozens of other questions will help you determine exactly who your target audiences think about who you worked with. Now, are any of your clients what you might consider ideal? Why, or why not? What makes them different from the clients you want to work with. If you're struggling to come up with your target audience, consider conducting a survey. A short questionnaire sent to your list members and shared on social media can provide valuable insight not only on who you're attract into your business right now, but we'll also let you know exactly what they need and wants from you. A good survey is short. No more than 10 questions. It shouldn't take your readers more than a few minutes to fill out. Offer a mix of multiple choice and essay star questions. Also, consider giving your seven respondents a bonus gift for their time or, if it was in your market, providing a compilation of the responses. For example, you market might be highly interested in how much other graphics Sinus on, so offering to share a summary of the results can be very enticing. You can easily conduct to survey using Google sheets seven monkey or even using a plug in, such as formidable or gravity forms on your website. Ask your blog's readers. List the members and social media forwards to share their thoughts through the survey, and you'll instantly know more about your target audience and then you may have thought possible. No, only that, but you'll have far greater insight into future programs and service offerings that will resonate with your markets, making product aeration and funnel mapping a breeze. You can use what you know about your ideal client When creating your Facebook ad, for example, you'll choose their demographic age, sex, marital status and others, their interests, their language and location, their hobbies, their political views and many, many other options. Obviously, you do not have to use all this information to narrow your audience as you build your audience. When creating your ad, Facebook will show you your approximate reach. And as you add more and more information, the ad manager will also give you direction as you go with the helpful graphic that tells you if your audience is too broad or too narrow, let's get to know your ideal audience and as much detail as possible right out your target Audience details include things like age, marital status, number of Children, hobbies, books and movies she loves or he loves, wish and where he or she vacations, how much she or he earns, and any other information that will help you target the right people with your ad 6. Step 5: Creating Your Landing & Download Pages: Manu Running paid ads. Your landing page is critical to your success. It's often the very first encounter your new reader has with your brand, your personality and your content, and you have about three seconds to make a great impression. Just like with your ad, which will cover in more detail in Step seven, you have only a few words to make a compelling offer. The good news is your landing page has a lot more space and flexibility than your ad us, so let's take advantage of it. You most likely want to use a landing page creator such as lead pages or click funnels, while you can create a landing page with just your WordPress website or even a hey HTML page that you make with Dreamweaver. You'll have a much easier time and see better results with the Dragon Drop tool designed just for this purpose. Both lead pages and Clint Funnels integrate with all the most common auto responder services, so all that's left for you to do is to create your copy, add an image to represent your offer and plug in your auto responder code. You may also include a video some people have great success using video based landing pages . So if you're comfortable with video, you may want to test this. You may also want to show add social sharing buttons to encourage visitors to share with their friends and colleagues. You could also add viral offers. Services such as up viral. Encourage subscribers to share your offer by allowing them to earn points for each time they share. Once they earn your specified number of points, they receive a special bonus, typically an additional download or training of some kind. Your download page is similar in that you want to be sure you are consistent with your branding and style. Lee Pages and Click Funnels makes this easy. It's also valuable real estate. When it comes to funnel, building is the perfect place to make your next offer. And since your new subscriber is excited about you, now is a great time for a small up. So look back at Step two on your monetization plan. What would be a good fit for your download page? Considered these options a paid offer, an exclusive coupon, an invitation to a private group, a discovery session offer? Remember, keep in mind what's next. The perfect offer for your download page will be clear to you 7. Step 6: Writing Your Email Follow Ups: once your new subscriber has opted in, they received an email message from you. Of all the emails, you said, either as part of an utter Sponder, Siri's or as a broadcast, this is the one that will have the highest open rates, sometimes in excess of 75%. So it pays to put some thought into what you say here. Just like your download page, you can make another offer again. You knew subscriber is primed to take action, so now is a good time to tell them what their next step is. You can also take this opportunity to help her learn more about you and your business by encouraging them to actually consume the contents. Far too many free downloads are never even opened, let alone acted upon. And when that happens, your funnel is ineffective. It's far better if you can encourage the readers to use the contents that you've created. You can do that simply by asking a question or pointing out an important section. For example, you might say, Don't miss the worksheet on Page four. It will help you outline your nights coaching programme quickly and easily. Now you've paint her interest with the promise of a worksheet, and she's more likely to read through the rest of your guide on to take action on the suggestions there. 8. Step 7: Choose Your Ad Style: Now that you've spent some time developing your free offer, defining your audience and mapping out your funnel, it's finally time to get down to business With Facebook ads, Nowhere is easy to reach millions of people with just a few dollars spent and service providers are discovery that the return on investment for these ads can be very good indeed . But you do have to put some thought into what kind of adds to create which audiences to target and, of course, good copyrighting. To start, you'll need to determine the type of ad you'll run. Facebook offers plenty of choices such as Page Likes You're Advil prompts people to like your business or FAM page traffic. This ad asks people to click through to your website or landing page boost that posts. This is simply a Facebook page post, which are paying to show to a greater audience. Reach. This ad is ideal for brick multiple businesses who want to get the word out regionally, lead generation or lead ads. This ad is to cut lead information from people interested in your business. This is a new type of Facebook ad that makes it easy for people to sign up for your offer because Facebook will automatically fill in their information with the click of a button. The downside is your prospect will only see or add not your landing page, so your space is extremely limited. While each add type has its place for filling your funnel, you almost likely choose either traffic or lead generation on. While Lee generation are an exciting development, you might find that the standard website visit is easier to manage simply because you'll have one more chance to entice people to get to give up their email address on your landing page as we'll see in the next section. Copy space is extremely limited on Facebook ads. You have only a few words to make a compelling offer on that can be tough with the additional space on landing page offers. You cannot video more benefits A or a graphic representation off your offer, all of which can help with conversion rates. So as an exercise less determine your ABS style was the primary purpose of your ad. This was Temin, which star will work for your needs. So ask yourself. My ad will either promote my free gift to help might fill my funnel. If this is the case, then you should choose the website visit option, or is it to drive traffic to a block, post or other content? If this is the case, then choose the boost. Oppose option. But if it's to encourage more Page likes than choose, the page likes option. Or you could allow people to subscribe with one click, then use the lead adds option. And finally, you might want to find an audience for your local business. If this is the case, choose the Reach option. 9. Step 8: Copywriting Matters: the 17th century mathematician Blaise Pascal is often quoted as saying, I would have written a shorter letter, but I did not have the time. So if you've ever tried to write short form copy, then you know this is true. With just a few words, is difficult to get a reader's attention. Or let them know that there your target audience, it's hard to explain your offer. It's also hard to make a compelling enough to get the click, but that's exactly what you need to do with Facebook ads. You have less than 300 characters on Dwyane Image to make your case, and for most people that will take some offense. Start by paying close attention to the ads you see in your Facebook feed. Take screenshots of them and save them in a swipe file. As you notice each one, ask yourself, What is it about this ad that captured my attention? How do I know I'm the correct audience? What is the offer? Why is it compelling or not, which was specifically, make me want to click. Think about the images well, what makes it eye catching doesn't contain tax or Ma. What do you like about it. What do you dislike? The more antsy study, the better you will be at creating ads that work for your business. While entire volumes can be written on how to create effective copy, it may help to remember a few tips. First Speaker markets language if you use the surveys that full pull out those answers and use the same words your readers are using to describe their needs. Second, find the biggest benefit. If you're offering a resource guide, what will you read or gain from it? But don't stop there. Find the benefit of the benefit and your sales copy will convert well. Third, fulfill your promise. If you've ever clicked on the ad for shoes only to land on a page full of jewelry that you know but unfulfilled promises. Don't do that to your readers. Make sure that the information on your landing page is is an expanded version of your ad. Here's a little protest. Pick up a copy of words that sell by Richard Ban is that the sores for copywriters and when every word counts is an invaluable resource 10. Step 9: Test and Tweak: After your ad has been running for a few hours, you'll begin to see some meaningful stats in your ad manager. You can choose to view sets by campaign by ad set or by individual ad. If you're just getting started with advertising, you'll most likely be running only a single ad, so it makes sense to view those thats. You'll see plenty of numbers here, but what you really want to pay attention to is York your CTR, which is a click through rate to your link. You'll see plenty of numbers here, but what you really want to pay attention to its first, your CTR. This is your click through rate to your like Facebook counts and tracks all clicks on your ad, whether it is to like your page or check out your offer. But the one that really counts is the CTR to your landing page. The higher the percentage, the better. The other thing you want to pay attention to is your CPC, which is the cost per click to your link. This is how much you are charged every time someone clicks through huge through to your landing page. The lower the cost. The more effective your ad is. If you find nationally TR is low, then it's time to take a look at your mouth. Message to your market is their target audience interested in what you're offering? Is your ad copy failing to clearly show the benefits of your offer? You should aim for a CTR off 2% or greater. Your CPC is closely related, and high number lightly means you have a message to market mismatch. Ideally, you'll want to tweak your ads to improve the stats, but a bit of caution here. Don't change out the entire ad at one time. Doing so will leave you no way of knowing what was working and what wasn't. Ah, far better choice is to change one thing at a time, for example, creating and with the new image and test that against your original. If it performs better than try changing the headline and test again, a systematic approach will allow you to see exactly what works with the audience and what doesn't And remember, you can create multiple ads with the single campaign and run them simultaneously so you can see which ones perform better than turn off the ones that aren't working 11. Bonus: Creating Advertising Visuals: I have a few best practices I want to share with you that will give you a little insight into how best to position your visual content. This is especially important when you're creating ads for your brand. So say if you're creating Facebook ads or Google ads and you're using images to attract attention. The first best practice is to position images and graphics on the left. So say if you have an image of a subject and texts, so you always position on the left because the right hand, the sphere is better suited to process pictorial information. And the left one is more logical and verbal. So placing the image on the left hand side of the texts enhances the processing of the whole message. Just remember that when you're creating any sort of graphic, that this is one of the key things to remember. The next tip is you should always show the products in a way that encouraged just mental interaction. So say if you just have the product and you put it there, that's not quite as effective as if you had the product and you kinda showed how it will look in somebody's hand. So there was a study where they compare these two images and where the Hamlet's visible led to higher purchase intentions. And when it wasn't, it had the reverse effect. So although right now in my made no sense to us, but the brain works in such a way that when you're looking at something like an ad, you have these two images of two different products. And one of them say is when your competitor and one is, you know, everything is similar. But one has an image of you with the hand holding the book. That would work better than, say the one that just has the product laying there on the table. Another good practice to follow is to have the model looks towards your call to action button. Because people usually tend to have the model looks straight to the front, the nose look straight at you. But actually what you want is to encourage people to look at what the call-to-action is, is to buy a product, is to download something. Is it to try something or whatever it is, it's actually more effective to have the model look towards that thing that you want them to react to. So as humans, we experienced an inborn tendency to follow people's gazes. That trait helped our ancestors discover threats more easily. So and thanks to the evolution, that tree is still ingrained in our brain. So you can apply that tendency to your ads. If your ad contains pictures of people than orient them to the call to action, you'll attract more attention towards that area. Usually avoid orienting models towards the viewer. The next best practices, a little bit of a weird one and might be a little bit controversial, but if used in the right manner, it can be really effective. So the next one is to show attractive models when relevance. So as you can see here, it won't be relevant if you use a really lovely looking lady with the vacuum. But she looks like she's just gonna come off like some sort of photo shoot. But instead the, you know, if you want to promote makeup, then yes, absolutely. Using more attractive models can be really effective for you when doing either Facebook ads or whatever you're doing to promote your product. Studies show that when examining the results for the attractive model condition, there appears to be one condition in which an attractive model is not the best choice. So here are the types of products that would be relevant. Luxury products like sports cars and the appearance, like I said before, lotion or art and beauty, makeup and health. But it's never relevant to really use an attractive model for technology, food, office supplies or home Dekker, the last best practice is all about colors. A lot of studies show that when you use red and blue to motivate ETUs, red and blue in different situations to motivate, motivate buyers. So studies show that color theorists believe that the color influences cognition and behavior through learned associations. So when people repeatedly counter situations were different colors are accompanied by particular experiences and, or concepts. They form specific associations to color. So imagine if your ad was describing tangible benefits of your product, in that case, use a blue color scheme. For example, we usually associate with red with dangerous threats in mistakes. So because of those associations, read activates and avoidance mindset. With that mindset activated people identify problems more quickly and easily. So if you're ad is negatively framed, so for example, you describe a problem that your product resolves, then a red color scheme will trigger a stronger reaction for your product compared to red, blue is associated with the approach mindset. So because blue is usually associated with openness, peace, and tranquility, it is likely to activate an approach of motivation because this association signal benign environment. So savvy showed that when examined the red and blue color schemes, they should participants from two different frames for a two space advertisement. So when trying to prevent something like this is it's good for cavity prevention than they will use the red color scheme. But when it's like a gain frame, like it's good for teeth whitening down. They'll use a blue frame. Do you get what I mean? So remember when Paul, you're framing your products, use there so the, you know, the right colored to associate with when creating the image for the ad. The results of the study was consistent with the learned association. Red colors performed better with the prevention frame, whereas blue colors performed better with a gain frame. So just keep that in mind the next time you create ads. 12. Bonus: Course Workbook PDF: Well done for getting to the end of the course as a gift or have some bonus content for you. If you're serious about creating a high converting sales funnel for your Facebook ad campaign. I would like to offer for just my skill share students and exclusive 50% discount on the accompanying workbook for this course. And that is ready for you to guide you step-by-step to each step that we've gone through in this course. So let's take a look at what you're getting so you can decide whether or not take up on the exclusive offer. And so you can see it's a high-quality workbook, designs and visually pleasing. And it's got all the content and all the guides step-by-step on how to create a high compared to sales funnel. And all the content within it is interactive. So you could work straight from the workbook itself, or you could choose to print it off if you wish to do so. So there you can see you have space to write your thoughts and all the information that you need straight into the pdf document or you have to do is downloaded to your machine so you could work at it at your own pace. Everything is there for you. All you have to do is follow the steps and you're on your way to creating a high converting sales funnel for your Facebook ad campaign. Do you like what you see? Great stuff right now this is normally priced at $47, but as a student of mine, I'm offering you a 50% discount on that, making it only $23.50. Just for, you, just go to the link that you see on the screen and you'll be able to purchase the workbook and get access to it immediately. If you have any questions, feel free to email me at support digital dash match box.com. 13. Bonus: Facebook Ads Pixel Install: In this video, I'm gonna show you how you can install Facebook pixel onto your WordPress website. So the first thing I have to say before we go forward is that Facebook tends to change the way things work sometimes. So they just be aware that I'm not sure when you're watching this video that sometimes some things might change. Not in the way you install the pixel onto your website, but in the sense that where you can find the actual pixel itself. So if you ever find that this video might look, the Dashboard might look a little bit different than what yours looks like. Now, I suggest you go to Facebook.com slash business and then click on the search area and just type in create and install a facebook pixel and then search for the answer. And I'm sure they would have the most latest article that explains to you where you can find the pixel. So they would have, you know, images like this. So you'd be able to see exactly where and how to find that pixel. So without further ado, let's look into how you can install Facebook pixel onto your WordPress website. So the first way to do it is to first identify where the pixel is. So to do this, you have to go into your Facebook ads account and go to your account that you want to work with. And then click on these nine dots here, the business tools, and then go to events manager. So this is the events manager, you probably lightly being the ad manager before in the ASM manager here. So to get to that page there, you just go. Ads Manager and then events manager. If you don't have a pixel yet, just create one. But if you do put to add events and then from a new website, and then install code manually. And then click copy code. And then just, you know, make sure you have that. And if say you don't, you're not confident in wanting to install this yourself. You to email the instructions to your web developer here, put their email address there, and then send. In this case, we're not going to do that. We're going to actually copy the code here. I'm gonna give you two ways to install the Facebook pixel. The first one is using a plugin called insert header and footer. So what you do is, I'll give you the link here. That link will be in the notes. Just have a look there and then click Download. Alternatively, you can go to your plug-ins section here on your dashboard, your WordPress dashboard, click Add New, and then search for insert. Header. And footer. C0 is the same one and you can also install it this way. We're just going to click install now. Can now it's installed. Click activate. Now it's activated. You can find it in the settings area. So those settings and then instead had is in footers. And I remember we copy that code before. Not all you have to do is paste it into here into the header scripts. And once you've done that click save. And not to test whether or not that's working. We have this Facebook pixel helper here and the Chrome extension. So in order to install this, you have to go through the Chrome store. Usually what I do is I just type in pixel helper, Chrome or, you know, whatever. The browser urine, Chrome is the best one to use for this. So here you see the first result, here is the one we need. And as you can see, I've already installed it, but if you haven't, you just click Add to Chrome and then I'll be there. So once you've done that, you go back to your site, open-air site on the front end. And then you'll see, I don't know if you noticed just now, it went from gray to having this blue colors as one. And it says there's a pixel here that's been found on this website, so that shows that is successfully been installed. The next way I'm just going to delete this for now because I'm going to show you another way to install it. So we don't want that to be available at the moment because we want to try different ways. So I'm just going to refresh this to show you. Yes. Now, I've deleted the code and now it no longer shows that the code is on the website, the pixel is no longer on the website. There is another way to install the plug-in using a different plug-in called pixel caffeine. So I'm gonna do the same thing, go back to my website, and go to Plugins, Add New. So you can either download here or go through this way. And the plug-in store basically. So I'm just gonna type pixel caffeine. So there it is the same plugin. You can see that's the same one. Click install. Now. Once it's done, click that fates. Okay, now that's installed. Let's set up. No. All right. So the only thing you have to do here is their login to your Facebook account. So we're gonna do that. So it's going to ask which business you want to connect to, and click OK. And then it says select an account. On this connect to this account. And the non-connected this pixel. And I click Apply. It says this Now enabled click Save. That's done. Now let's go back to our website on the front-end and let's see if it's installed properly. So there you go. It says that it's installed, so that was successful. And that's kinda the easier way you don't have to get a code or anything. You just install pixel caffeine plugin add. And then you log in to your Facebook account, which if you don't have a Facebook business account yet or an Ads Manager yet connected to your account. I suggest that you go to business dot facebook.com and then create your account. So in this case, I'm already logged into my account login with your email address that's connected to your Facebook page and then set up your business accounts. So that's all you have to do. I hope that was clear and I hope that this will help you to install your pixel on your website. 14. Bonus: Create Landing Page [Leadpages]: The way you do this is to click landing pages and click create new landing page. And then here you can select this option, the type free resource and download. And then all the templates that kind of fit this type of page will come up and you could view it and see if any of them fits your needs. And, you know, as you can see, they have different type of designs. I quite like this one because it gives the three-point benefit here and then just click the button to then arctan. So then we're going to use this template name. This is a landing page. Upton example. Alright, so once you're here, you could obviously changed the logo. These are images. This is the R library image where we are already uploaded images from before. If you don't have any images that you've uploaded yet, you just click Upload and then upload your images here. You can also choose from the premium images that are available inside of lead pages. Both since we already have our logo here, we're just going to pop that in. And then this is where you put the cover of your lead magnet. For instance, I'm just going to use this as an example. So then you change the text so it matches what you're delivering here. So I'm just going to change the color here. And then I'm going to click Edit pop up. So as you can see here, this is branded for this specific reason, and as you know, it doesn't really suit our brand. So first of all, I'm going to first change the background here. And to change background, you click layout. And then he could accessions. And then this is the main content section. As you hover over, you'll see the different sections. This is a section styles that you can see that's the background. I just deleted there. And then I'm going to select something that we already have in our library. So yeah, that's more our brand. And then say, I'm not going to do this now, but you could change this. And you can also change the checks, checkmarks here. You just click here, either change it to numbers, should change its bullets. And you can also change the color by selecting first color, then list item. And then you could just change it like that. So say you're ready. Now you have to edit the pop-up. So this is the same. You want to edit the section and then you want to section style. So again, we want to delete this and then replace it with our background. And then this is the same as what we did before in the pop-up exercise. This is a popup, but it's within a landing page. So same thing goes here. You do it again. Select your CRM, select the list with its populate itself. Okay, and now you delete the lead notifications, right? And then click Next. Add first_name, just as we did before. Click Done, reorder, click Next. And now, as you know, we've already created the thank you page. So we're going to select it here. And again, if you want to check if it's the right one, just click the preview. The icon that's like an i there, that's a preview. And it's all done. Click Save, close. One Changes button here to brand it. And I think that looks good. All right. So once that's done, you just you can preview it. You can see how it looks like on different devices. Like this is how it looks and Desktop Link and see how it looks like on tablet. And then you can look at it as it would look on a phone. And I think that all looks okay. So f everything looks good. The exit preview, and then you hit publish. So once it's done, we just copy link and you use that link to then direct traffic to it and get people to sign up. Right? So that's how you create an opt-in page using lead pages. 15. Bonus: Create TQ Page [Leadpages]: So for this part, I'm going to break it up into two tutorials. And first one is how you create a thank you page and also include the, the lead bank did on the thank you page. And then the next one is how you create an auto responder in your CRM to then deliver the lead magnet via email. So let's go into how you can create the thank-you page first. So here, if you are using lead pages, just create, just go to landing pages and then create new landing page. And then for this one, I want you to go and find a thank you and confirmation template. So then you're presented with a bunch of beautiful templates that you could choose from. So you don't have to design from scratch. And what I would do is just have a look and you know, kind of see which one tickles your fancy. And then he could view, see it on a bigger scale. And you can see if it's something that you want to use now, it might not look exactly as you wanted to worry about that because we can customize it. But for now, just have a look at how it looks on desktop and mobile. So for this one is a lead magnet. So using a thank-you patients belts for webinar might not be the right thing to choose. So just have a look and see which one looks like a lead magnet thank you page. So that looks like it could be and that looks like it could be as well. So I'm gonna go with this one, have looked. So this is one option you might have. Okay, let's check out the other one. So this one looks almost exactly what we want here. So says check your inbox for an email from me with your free ebook, or you could download it right here. So I think that's a good fit to what we want to use the thank you page for. Let's see how it looks like on mobile. Also looks great. So I think this is a good template to start with. Let's put thank you page. The name for now. Obviously you can name it whatever you would like. And then first we're gonna change a few items here. We're going to add our datatype logo. And as you can see, there's quite big. So want to scale it down a bit. Right, that looks okay. And then we want to say, thank you for joining my Boer. Thank you for requesting this freebie or whatever you wanna say or thank you for sign up. Leave the Sadducees is maybe three Edomite, one change free guide or report, whatever it is that you are giving up for free. And you can change the text to your brand color. And then you can add a bit of a snippet about the contents of the ebook or the lead magnet you want here. And you can add a little picture of a if you have a cover for it. So I'm just gonna take a quick example of a cover we have here. And we can change. If you wanna change the background of this, the background of this cover here you just click Layout. And then as you can see, as you hover, you will see the section that correlates to the page layout. So in this case, I want to change the sidebar. So as you can see here, when you hover over this elements and I'll show you what is corresponding to. So that one is caught that light green background. I don't want that. I probably wants a light orange. Yellow, blue. Well, I think I want to have an answer. Kinda light gray color, which is a subtle difference. The lighter. Okay, so that's great. That's just to show the difference between this side of the page, on that side of page. Okay, that looks good. So now I wanted to change this to our colour. And then this one can change the color to orange. And then what you wanna do here is in this case, is generating another opt-in form. So we don't want that. We want it to actually just when they click the link, they get the lead magnet. So what you have to do here is edit the click events. And instead of opening a pop-up, you want it to link to an external URL. So now what you want to do is you want to upload your lead magnet to an online storage system. So say for instance, we had that lead magnet from before that we created earlier from printer friendly. So we have it here, we click it, we grab that link there. So I'm just gonna do that again. So I've just uploaded hue that image and it's here. We click it. And you copy the link where it is, kinda living on the web. So if you grab that link, you paste it here, you'll see it right here. So that's the link I want you to take and drop in here. And you could, if you want, you can open it in a new window, use nofollow. But you can leave it as is as well. Is up to you. I would suggest maybe opening a new window. So now is connected to the lead magnet that people can download straight here. So you could say something cheeky like, can't wait for the email. Can, or can't wait to get started. Download the eBook. Now. To orange. That's yeah. So they could check that email for the free report or you can they can download it right here. So so that's just a simple example of how a thank you page can look like. 16. Bonus: Deliver Your Offer via CRM: In this video, I'm gonna show you how you can set up an auto responder to deliver your lead magnet via e-mail. So this is an example in active campaign. So just bear in mind that there are so many different theorems and it's not possible to show you an example or a demo of all the CRM's. But I would say this, they all kind of follow the same recipe, the same sort of process. When you want to create an auto responder, you want to create what you call an automation. So we're going to click here, click automation, and then we're kinda prayed an automation. So in this case I'm just going to start from scratch so I could show you without the use of the templates. Obviously, there's a lot of templates you can choose from here, but I'm going to start from scratch so you could see exactly what each steps involves. So the first thing in terms of active campaign, they're going to ask is, why, what's the starting point of this automation? Where does it start? So in this case, we wanted to start the minute somebody subscribes to that list. So we're chart starting with this option here that says subscribes to a less click Continue. And then it's asking, do you want to do it with any list or a specific lists? So we wanted to start when it specifically is going to the contact signs up to this list, the gray zone business box, and we only want it to run once, and you have further options here, but we're not gonna get into that now. We're just gonna go the simple way. And then it's direct subscribed to lists. And then click start. And then it asks, what do you wanna do once somebody enters the list? And these are the options are presented to us. So in this case, we want to send an e-mail immediately. And in this case we don't have any email setup. We're just gonna click Create an email. So this is the email name for your internal use only so big you'd say email to send lead magnet and then you could put me me. And what the name, name of the magnets. So you know what the lead magnets for. And then click Create. And then it's going to ask you all what template do you want to use? So just have a look here and then I think this one here, send, send, assign, new sign-up, a checklist. So that's roughly the same as sending a lead magnet checklist isn't lead magnet. We take a little preview how logs. Here's the mobile version and here's the desktop version. I think that's pretty much how we want our email to look like. So I'm gonna choose that one. Use this template. So just check your name, the email, where it's coming from. And then next we want to put in the email subject. So in this case, just think about the flow of the customer journey. So now they sign up and then now they're receiving the first email from you. So say the email subject should be thank you. Hear is your free report. And if you want to be more specific, we could put in the name of the report here. So people know exactly what is inside of this email. So once you've done that, click Continue. So now here you can see you can start taking out the template there and you can put in start your own. And now you can start your own email. Sms can make this because it was taking the formats that it was there before. Just gonna change it spit to big August 16 is good. And then usually what we do with emails as well, personalize it. So we'll personalize with the firstname by clicking there, and then make sure it's formatted the same way. Let's select the Open Sans and then I wanted it to be 16. Ok. Now say thank you. Just put a quick message for subscribing. Here is your free report. And then this is where you to change the texts download here. You could change the color of this button. In our case, we'd want that orange color. And I think I want to align it to the last. So let's line it to the left there. I think there's a bit too much space here, which is click Enter. And then here this is where we link our lead magnet. Remember we upload it to the Media Library. If we go here again, grab the link. And then we go to here, we drop the linked here. And then you can, you can tag a person if you want to have that information, but we're just gonna leave it as that. And then we're going to add another text block here to sign off. Just make sure it's the same format Open Sans 16. We hope you find this useful. Best wishes, best regards, title tag. So something like that. And so you can see the formatting changes not because I clicked to enter. So you could just fix it again. And this is up to you. You could put logo if you want. But in our case I think, well, to lead this, we don't really need it. And you can add more details here. Maybe you want to refresh their memories as to what the benefits are or what's inside there. You can add that information year. There's not this will do. And you just click Next. You can add a pre hetero texts if you wanted here. And you put the name of the report here or anything that you want people to see as a pre header text. I need to test her campaign your email by just putting in your email address here. And then click send test. And if you're good, you just click Close, click Next. And then you click Finish. He took save, and then it gives you a preview of it. And then if there's nothing else you want to do, you can then m does automation right there. So once everything, you can name the automation. So this is what you want to call, maybe in our case gray zone. This is box. And then click Save. And then when you're ready, all you have to do is active. But we're not going to put that in this case. We're just gonna leave it as inactive for now. So it won't run until the active is turned on in. Just do that by clicking here. And that's literally it. All you do. And then the person will get a thank you email immediately after they sign up. And that's how they get their lead magnet. 17. Project: all right, so now it's time to do our projects. So the first exercise you're going to do for the project is to the exercise To design your offer. In order to design your offer, you have to ask yourself full main questions. The first question is, Ask yourself what is the biggest pain point my market faces? So if you can't think of anything, go back to maybe emails you've received the questions you've received on social media. What other questions that people always ask you? Or what are the questions people are always asking within your industry? So if you don't have any of this information yourself, go to say somewhere like Twitter or Facebook and either pose the question to your market or look for hashtag. Associate it with your market to see what conversations are happening. A good place to go is probably a place like war A Or read it. A lot of people tend to write about what problems they're facing there and can instantly get a lot of useful information that you could use in this exercise. The second question you should ask yourself is the second question to ask yourself is what format. Does your market prefer to learning is a video, is it? And, ah, pdf download isn't audio, so figure out what is the most popular or in demand type of learning material that your market prefers on did use that as the vehicle for your offer. The third question to ask yourself is, Ask yourself how you can help your market overcome their pain quickly. So is it with, um, maybe a check less? Or a quick guide on how to do something or my even be a video showing them how to solve their problem? So the key here is to design on offer where you could solve a problem very quickly. That doesn't take hours of their time to solve. The fourth question to ask yourself is what offers have your market responded to well in the in the past, So maybe you've done on offer before, So if you found an offer that was really successful in the past, they should definitely repeat the similar type of offer this time around. Remember, though, this is only the first stop in your funnel, so you'll want to be sure that you have solid monetization plan that fits perfectly with your initial offer. Ideally, you want each step in the process to be exactly what your ideal client needs at that junction. So, as explained in its in Step two, you should always monetize your free content. So to do this, you'll need to start listing them in a table so you can reference them easily for this campaign and future campaigns to come for the filler offers, create a table like this with two columns and list all affiliate awful ings who can potentially add to your free offers If you wish to monetize using the upgrade method, create a table like this where you list all your products and services that you can up sell or across cell to your market. And finally, if you wish to use the coupon monetization method, Crais a table like this where you can insert the coupon code on the left and the product title on the right. Once you have these logged, you can easily go back to these lists and add it to your other campaigns. Now that you've monetized, your funnel is time to plan your sales funnel, create table like this and add your products, services and the offers in each funnel step This way, you'll be sure to allow your potential buyer to buy from you at different stages within your funnel. Once you have your funnel, it's time to plan your email. Follow ups, create five follow up emails from your offer to natural and guide your bias into the sales funnel. Once you've finished creating all the follow up emails, now is time to lay out your ad. The first thing you need to do is to write the website. You are L. This is where the click to your ad goes. Then you need to create your ad image. Remember, it must have less than 20% texts for ad approval. Use the link to check your image. Third, you need to write your headline. Make sure that it's 25 characters or less. Fourth right. The text accompanying your ad. This should be 90 characters or less. Next, you'll need to write the news Feed link description. This should be 200 characters or less, and then choose the action button. You have choices of you whether to not have any button it all or have the apply now button or but now contact us. Donate now download. Learn more shop now sign up or the watch more button. Finally, you'll need to write your display ling to complete your ad to complete this project simply at the link to your landing page onto the project area of this course. I hope you found this course useful all the best for your Facebook ads campaigns. 18. More: Thank you so much for taking this class. If you've enjoyed this class, I'd like to introduce you to my other classes here on skill ship. As you can see, I teach a lot of different areas of digital marketing. And the links to the classes are in the notes below. Just click the pin in the bottom right of the video and you can view all the notes to see them. When you click it, you can then bookmark the other classes for you to watch when you have the time. So I'm just gonna go through the different classes and what they're about briefly. So you know, what you can look forward to. The first one is how to create engaging social media marketing content. This class is great if you ever feel stumped as to what to post on social media, come behind the scenes and I'll show you how to create highly engaging social media content immediately. Now this course is all about getting your brand to stand out. You'll learn everything you need to know about visual marketing and get ready to take your brand from math to amazing. If you're interested in video marketing, This course is a no-nonsense approach to video marketing. It's designed to help you hit the ground running with your video marketing. You'll get plenty of templates and a powerful contact down there to get you started on the right foot. Interested in branding. This class will walk you through the basics of building an unforgettable brand. You will learn how to build your brand from scratch and understand what decisions to make when it comes to your brand color, logo, topography, and imagery, and trusted to learn on how to build a website that converts. This class will walk you through the basics of planning and building or redesigning a website. You will learn how to create a multifunctional website that's not just pretty to look at, but also constantly serving a purpose for your business even while you sleep. Lastly, if you have enjoyed this class, I'd love for you to leave a review and let me know what you think. I hope to see you in the next class.