Exploring Brand Identity: Design a Brand Icon | Benny Gold | Skillshare

Exploring Brand Identity: Design a Brand Icon

Benny Gold, Graphic Designer & Founder at Benny Gold

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7 Lessons (37m)
    • 1. Introduction

      1:43
    • 2. Word Association

      7:40
    • 3. Research

      4:53
    • 4. Sketching

      6:59
    • 5. Digitizing and Finalizing

      14:14
    • 6. Final Thoughts

      0:35
    • 7. Explore More Classes on Skillshare

      0:33
176 students are watching this class

Project Description

Share your sketch or finished icon!

Whether you're designing an icon for an existing brand or one of your own creation, consider these questions as you move through Benny’s process:

  • What ideas emerged from the word association exercise? Anything unexpected?
  • Where did you look for reference materials?
  • Which elements from your references did you incorporate in your sketch?

Use the project gallery as a place to share your progress. From your word association list and reference images to your sketches and final icon, we can’t wait to see what you create!

   

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