Etsy SEO Made Easy - Get Your Items Found In Etsy Search And Make More Sales (Updated For 2021) | Danial Rees | Skillshare

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Etsy SEO Made Easy - Get Your Items Found In Etsy Search And Make More Sales (Updated For 2021)

teacher avatar Danial Rees, Jewelry designer + Youtuber

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

14 Lessons (1h 4m)
    • 1. Etsy SEO Made Easy

    • 2. What Is A Search Engine Anyway

    • 3. Etsy Search Factors Part 1

    • 4. Etsy Search Factors Part 2

    • 5. How Etsy Search Results Are Displayed

    • 6. Understanding Keywords

    • 7. How To Generate Keyword Ideas

    • 8. The Best Etsy SEO Tool

    • 9. Narrow Down Ideas

    • 10. Using Keywords In Etsy Listings

    • 11. Using Keywords In Your Etsy Shop

    • 12. The Importance of Categories and Atributes

    • 13. Offer Free Shipping

    • 14. Smash It

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About This Class

Learn how to get your items found in Etsy search with my simple 3 stage formula.  This class is updated for 2021 and will help you sell more of your handmade items through Etsy SEO mastery (and some ninja tactics!).

The class is great for absolute beginners and experienced sellers.  I've outlined my routine for getting items to the top of Etsy search (which will hopefully lead to more sales!). 


You will learn

  • How search engines work
  • What factors are used by the Etsy search algorithm
  • Understanding "Keywords"
  • The importance of "Categories" and "Attributes"
  • How Etsy search results are displayed on different devices
  • How to come up with keyword ideas for your listings
  • The best Etsy SEO tools to do market research and how to use them
  • Where to use Keywords in your listings and shop
  • How to optimise your listings for Etsy search

I've tried to be as thorough as I can while keeping things fun and simple as there is a lot to learn if you're not a super techy person (like me).  Etsy SEO doesn't need to be confusing, time consuming or daunting - follow the steps outlined in the class and you'll be smashing it in no time.

The Etsy SEO Tool I recommend

In the class I talk about SEO tools you can use for your shop and which one I prefer to use.  If you would like to try the tool, Marmalead for yourself then here is a link:

It costs $19 per month but it will easily pay for itself if used correctly.  You can also cancel at any time and in my opinion is well worth having if even for a month or two.  I've used this tool for 5+ years to help me sell my jewellery on Etsy full time and wouldn't promote it if I didn't use it myself,

* I am an affiliate of Marmalead so if you use my link to sign up then I get a small reward. It doesn’t effect the price you pay in any negative way and just helps me to keep on trucking!

Meet Your Teacher

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Danial Rees

Jewelry designer + Youtuber


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1. Etsy SEO Made Easy: Hi, my name is Dan Reese from Zambrano would I have a jewelry designer or YouTube. I've been selling on Etsy for over seven years. In this class, I'm going to teach you everything I know about Etsy SEO, which hopefully will help you guys to get your handmade products found in Etsy search and hopefully make more sales in the class. I'll cover everything from the bare basics so it's suitable if you're an absolute beginner. And there will be a lot of tips in there that some of the more seasoned sailors could use as well. This class is great for anyone who's either thinking about starting an Etsy shop already have one. I'll talk about everything from the basic concepts, right to sue to tactics you can use to research the best keywords. Where to include keywords in your shop and your listings. And also a few other tactics you can use to get your products found more. Because the more visibility your products have, hopefully the more sales you will make. Feel free to leave any comments or questions and I'll be happy to help. And yeah, I'll see you in the presentation. 2. What Is A Search Engine Anyway: Okay, so welcome to my class slat presentation, which I've named etsy SEO Made Easy, which is a bit of a tongue twister if you say a too fast. So I would like to start this presentation off with a disclaimer. I think it's worth pointing out that Etsy is an ever evolving platform. And the ways that they categorize and rank listings will inevitably change over time. During my seven plus years on the platform, there have been many changes to the way all of this works. And you will need to adapt when that happens. You've got to roll with the punches. I remember a time a few years ago where my shop survived on search engine optimization alone. Nowadays that's not really advisable. And you will need to promote your shop to bring customers or traffic of your own. Be that through paid advertising or through creating content or organic traffic. Getting your items found in search is vital if you want to make sales. And I believe that surgeons or search engine optimization for Etsy is massively important, often misunderstood, but easy to implement. Wherever you go. There seemed to be myths and misconceptions about what works. Things like mystical, magical number of listings that direct traffic to your shop or sellers taken part in time wasting like parties to try and bump their list ends up in the search. But SEO doesn't need to be complicated, confusing, or time consuming. All we need to do is follow the instructions that Etsy has given us and use a little common sense to keep the traffic flow into our stores. So what is the goal of SEO? When you perform a search on Etsy, you will be presented with a list of items that Etsy thinks are the most relevant to your search query. Typically, you will find something cool or the first page or the first few results and hopefully make a purchase. The goal of optimizing your shop for search is to get your items on our golden first page of search results. For a given term or search phrase, which we will call a keyword. You have a much better chance of selling your work if you're on page 1 as you get more traffic, hopefully that if your items are buried on page 50 of the search results, you will, of course, need cool designs, great photography, fair pricing, an accurate product descriptions. But I'll cover all of those separately. For now, let's just focus on getting your items found in Etsy search. What is a search engine anyway? The common definition of a search engine is a program that searches for and identifies items in a database that corresponds to key words or characters specified by the user. Examples of search engines would be Google, Bing, and Yahoo. But other websites like YouTube, eBay, and Etsy also run search engines of their own to help their users to find what they're looking for. Pretty simple, right? So this is basically how search engines work, really simplified by a person who's not a massive techie guy. The guy. Basically search engines use automated software known as robots or spiders to follow links on websites harvesting information as they go. The spiders crawl off into the Internet to find relevant sites, store index the information in databases. Then the search engine uses algorithms to display the results in order relevancy to the user's query. So different search engines use different algorithms to determine the best results for the user. Google's algorithm, for example, is very complex and favors informative content like blog posts or videos over say, product listings. Whereas the internal etsy search engine, on the other hand, is focused on finding products to match the user's search. So it makes sense, Etsy, once the users to find the most relevant listings to what they've searched for. But unfortunately for us, as he does not tell us every aspect of how these algorithms work. But they give us a fairly good idea of how we can optimize our shops for their search. 3. Etsy Search Factors Part 1: Focused on finding products to match the user's search. So it makes sense, Etsy, once the users to find the most relevant listings to what they've searched for. But unfortunately for us, ATI does not tell us every aspect of how these algorithms work, but they give us a fairly good idea of how we can optimize our shops for their search. So what factors are used in Etsy search? When Etsy first started out, the search engine algorithm was pretty simple and good highly towards how recently your item would be listed. However, they quickly realized that this provided a pretty bad experience for the users or shop was on the website. And so they got a bit more technical, ETC, now uses multiple algorithms to determine relevancy. And they recently wrote about this on an Etsy help page. I say recently they wrote this quite a long time ago. So these are the things that they said were use in the Etsy search. So first up, tag and titled relevancy, categories and attributes. Free shipping, listing, quality, customer marketplace experience, recency, shop location, shop diversity. So let's go over each one of those individually. I feel like I might be treading over, you know, real basic stuff at the moment. By promise, we will get into a lot more kind of nitty gritty SEO tactics shortly. I just wanted to kind of go over this just so we know we're all on the same page. So tags and title, relevancy. First, every item in the results must match the buyers search word or phrase. Items that do not match a bias search won't be included in results. For example, the search banana backpack will only return items that match both the word banana and backpack and either the listing titles or tags. Once the search engine algorithm finds all of the items that match the search, they also use keywords to determine the order of the results. Exact phrase matches a stronger than matches on individual words. So for example, a search for banana backpack would return all items with the words banana and backpack. In the titles, tags, tags or title. But items with banana backpack in that exact order in the title would be considered a closer match. If a word or phrase in a bias search appears in both the title and the tags of a list in the search engine algorithm considers that listing more relevant than a listing with that word or phrase and their tags or title alone. So basically, you want your most important keyword phrases in your titles and your tags. Categories. Categories, help shoppers find just the thing they're looking for. So when you're creating a listing, you assign it to the most specific category that fits your item. Shoppers can use categories to filter searches on Etsy when they're shopping or using axes navigation menu. Categories also act as tags, Alving us the match your items were more relevant searches. I say asks, I'm reading this from something an Etsy roots that you should select the categories that describe what your item is, not how it's used, the water's made full. So basically choose the category that makes the most sense. The categories and subcategories you choose also determine which attributes you can add to your listing. You'll have access to different attributes based on the category you choose. Attributes, work and time them with your tags. I'm going to affect your items. Placement in search attributes are extra descriptive details you can add to your listings. Etsy uses attributes to create filters. So the when shoppers, I'll searching the website, they can find exactly what they're looking for quickly. They can also help your listings match with sharp of sages on Etsy, the words and phrases that appear in attributes can help a listing match with a sharp as query and Etsy search results let just set attributes are also used to create category specific filters which buyers can use to narrow down the search results while shopping. These are the fill is that appear in the sidebar of the search results. The only way for a listing to appear in a filtered search is if it contains that attribute, provide an accurate information. I'll also allows ETC, to show your listings devices in more places across the sites, including relevance, recipient or Siemens, seasons specific shopping experiences and targeted marketing initiatives. The kind of act like super tags in a way. They're an extra category specific keywords that you can add on top of your 13 open fields, listing tags to help your items appear in relevant searches or browse experiences. So look, not a tooth you there with categories and attributes and tags, uh, go over each, what each one of those is shortly. But just know that when you create an A-list and just put a in the category that most suits your item. So for example, if you're searching engagement rings, put them in AND gate the engagement ring category that you'll get access to. Well, you've got options for different attributes that are specific to the category. So for example, in engagement rings, you can go into details about what materials we use to make the ring if they are stone setting. The color, size is low Lakota, good stuff. 4. Etsy Search Factors Part 2: It's a lot, It's a lot to go through their categories naturally, it's as though the next thing is listing quality. In an effort to show items the buyers are unlikely to purchase. Etsy search algorithm also considers how well individual items tend to do in search. And they call this listing quality. If a buyer clicks favorites or purchases an item after they've seen it in search results, that action contributes to the listings quality score in a positive way. Since listings at the top of results tend to receive more buyer attention than those at the bottom. Etsy search algorithm adjusts to the expected by a buyer behavior for these different locations and note new shops. And these things have a neutral quality score which has no impact on placement. Probably should have brought those points up as I was talking about the pillow. Well, the next thing is customer and marketplace experience. As he wants buyers to have a great experience when they purchase from a seller on Etsy. Because of this, they consider a shops record of customer service, whether it's a good standing according to add C's policies, great reviews completed about pages, completed shop policies can all help your placement in search. However, recent cases and passed intellectual property infringement issues can have a negative effect. New shops of a neutral quality score which has no impacts of placement. So basically be nice to your customers. Another aspect they use on other facts are used in Etsy searches recency. So to keep safe results fresh for frequent shoppers, etsy search algorithm reviews how recently an item was listed or realistic. New items get a temporary boost in search while renewed items keep their listing quality score, might reviews, et cetera. Next up, shop location. So many buyers in certain countries like the UK and Australia have told me that they like purchasing from salaries based in their own countries because they find it to be more convenient, less expensive, no import fees or shipping fees, etc. In order to make local items slightly more prominent in search results. And these specific countries. Etsy, takes the location of your shop and the shop or into account, such as made within other countries, do not take shop location into account for search results. Apparently, I think that's probably changed by now. They probably rolled out across the whole globe. Shop. Diversity. Buyers on Etsy are looking to explore marketplace of unique items in order to meet this expectation. Etsy search algorithm works to show results from a variety of shops were available. Makes sense, and also free shipping buyers like free shipping. And that's what gives these items a little bump in search results. 5. How Etsy Search Results Are Displayed : So luck. A good bit of the chomped through there. But I'll get to the specifics of how to make all this work for you shortly. Before I do that, I just want to jump in and talk about how Etsy search results are displayed. I think this is a really important thing for you to understand. So I just wanna, gotta drill this in early. Before we dive headfirst into long-tail keywords and search frequencies, I think it's a good idea to understand how listings are actually displayed. Shop was when they search for an item on accuracy. The way that items are displayed will definitely change over time as ETC, optimizes the shopping experience. But the principles you lived here, we're likely remain the same. So in general, there are three ways the browse on Etsy. Shoppers will browse the Etsy platform on either desktop or a laptop using an Internet browser, like Google Chrome or Firefox. They'll use their mobile phone with an end to that browser, like Google Chrome or Safari on iPhone, although use the actual Etsy mobile app. So let's have a look at how items are displayed on the desktop or laptop browser. When you say it's for something on Etsy, you'll see something similar to this. And a typical search will bring up 13 rows of five listings page. The first, fifth, ninth rows are paid adverts. So 15 total listings of paid ads. Kinda rank for these paid slots. For free. They paid slots, so you have to spend money on advertising to rank them. The remaining 10 rows, organically ranked search results. So 50 total listings per page. The first page of 50 listings is what you should ideally be aiming for. As the listings towards the top of page one will receive the most traffic. And whenever you see Alyssa, you'll see the main sort of main photo of the listing is normally the best one and then the title. And when you see the title, only the face like 33 to 35 characters are visible in the search and you have to solve like click it to expand the title to see the full thing. So the first 30 to 35 characters on the Etsy mobile app. Typical search will bring up an endless scroll with two listings per row. The first on every fourth row are paid adverts, which you can't run for organically you need to pay for. And there are 20 to 22 characters visible. Item titles. I just want to quick note to let you know on every platform, you can select additional filters to narrow your search. These can be flagged price size, color depends on the category of the items, such as the gemstone for engagement rings. They are linked to the attributes and categories I talked about earlier. And then finally, with mobile browser, a typical search for an item will bring up 32 rows of two listings. The first and every fourth row a paid adverts, so agarose or they'll 16 total listings are paid ads. The remaining 24 rows organically rank search results, 48 total listings per page. And there are 15 to 17 characters visible in the titles of each listing. Something that I think is worth noting at this stage is that no two people see the same exact results in Etsy search. And that's for a variety of reasons that we kinda covered earlier, such as shop location, recency on just like the shop diversity aspect of they've brought in in the past, they used to be that, you know, if you wanted to check which page your item ranks on, you could literally just type in the search phrase that you wanted, say like silver engagement ring. And then you could scroll through and check way you're listing was ranked on which page, et cetera. But nowadays you can't really do that because everyone sees different stuff. You'll also notice that if you have a browse on Etsy and you've been looking at a particular shop or a particular type of item, then when you search for that keyword phrase, again, that's shops. That, That's shops listings will be more prominent in the search results because axes kind of telling you like, Hey, we think you'd like this. Maybe you should have a look at it again and maybe you should buy it. So while I'm trying to say is that you come necessarily check your ranking now as rankings kind of don't really exist anymore, as in like my item is on page 3 of this search results. And this slot, because it changes every time depending on whose browser essentially. 6. Understanding Keywords: I realized that going through these mind-boggling numbers seem pointless at this stage. But there are a few things I wanted to point out when I can get my thing to work. So the first 15 to 30 characters of your listing titles are super important as they are the first snippets of the item description that shoppers can see in search. Beautiful product photography is a deadly weapon. Listing items in the correct category with attribute filled out will allow your items be shown in filtered searches. And there are filters for free delivery on items that can be ready and 123 business days. But buyers like fast and free delivery. So I've always found that if I want my order book to fill up quickly of reduce the number of business days it takes me to fulfill an item. At the moment. Like I I say like somewhere between three to eight weeks for most of the Rings I make. But if I ever get out a 0 orders, you know, all reduce that down to under week. Some of the triads anyway. How do we use this information? Picture of a cute dog? So there's a lot of the Manchu. But now that we know what elements we need to have in place in order to rank well in Etsy and bring more traffic to our shops. And now it's time to talk about how specifically we are meant to use all of this information. I will assume that at this stage you have created a highly useful, well-crafted product, a product line. Even you have some idea of what it is that you're selling and who will be buying it. If this is the case, then I have a simple three-step process for you to go through. Number 1, generate a huge list of keyword ideas. Number to figure out the best keywords to use, and stays three, give ETC, the information it needs. By using the keywords in the right places, listing items, the correct category with relevant attributes filled out. I provide a great experience to your shoppers. Now that sounds simple enough, right? So let's get started with stage 1 of the plan. So where do we even begin? Let's start with understanding key words. So I've been talking about keywords this whole time. And you know, for some of the begin is out there, you might not even know what I'm talking about. So put simply, a keyword is a search phrase used by the shopper. So I kind of use keywords and search phrase interchangeably. This can be a single word or a whole sentence, and your job is to find out what customers are searching for, to find items like yours. Here are a few examples of the kinds of keywords that you should use. So first up, long tail keywords. In brief, the most effective type of keywords to use would be long tail keywords. All this means is that rather than using a single word like ring or silver, you use a phrase or chain of words like silver wedding ring. On the reasons for this are simple. Firstly, people tend to use phrases when they search for stuff online. And single word search results can be very generalize. Like say for example, you just search for ring. You're going to get results from lots of different types of ring. Whereas if you were specifically looking to buy a silver stacking ring, if you typed in silver stacking ring, then obviously you're going to be presented with what you're looking to buy on people with the intent to buy stuff, tend to search specifically for what they loved the bike. Okay, what are the type of keywords? Are there? Synonym keywords? So is there another way or another word to describe what your item is? For example, some people say wedding rings, other people might say wedding bands. Other examples might be pillow, cushion hat or BT. You get the picture. You can also include materials and you key words. These are words that describe the material which the item is made off, such as silver rings are oak table, a wool blanket? The style of the items. So Silva stacking rings or rustic oak table was the describe. Well style if the item is the creation methods such as hammered silver rings, a chunky crochet blanket. General descriptive words like textured silver rings or soft yellow blankets, etc. Or you could even include how the item is used such as silver engagement rings or AUC, dining table, cozy blanket. So you get really creative with the keywords. So I think the key is understanding what your customers are going to be searching for in general is a good idea to kind of know who you're selling to because then, you know, you kind of have an idea of what they're going to be looking for. 7. How To Generate Keyword Ideas: The process of finding the most effective keywords for your shop. We'll start with a humble pen and paper. Before I begin brainstorming, I like to describe the item in one sentence to get the ball rolling. So my example of wooden ring made with Rosewood, maple and turquoise inlay. Then make a list. So make an initial list of 56 phrases. So describe your item. This is just a basic starting point. So think of synonyms, descriptive words, ways in which your item is used. So ask yourself, what would I search for to find this sort of item? My examples would be a wood wedding ring. Men's wouldn't ring, would ban for men, turquoise would ring, bent wood ring or maple wondering. So what other ways can we find ideas for keywords? So a good way to do it would be to use etsy, Google suggestions. So after you have a rough list of keywords of your own ideas, go to the Etsy search, the search bar and the Etsy website, and start typing in your keyword phrases. You'll notice that as he starts making suggestions in the drop-down menu, these are common search for, search terms that have been used before by buyers. And so it's good to add a few relevant search terms to your list. From here. You could also do the same with the Google search bar as well. So it just gives you an idea of some of the things that people have been searching for. What else can you do? You can spy on the competition. So you can search on Etsy for one or two items similar to yours, or make a note of their tags and titles for a few keywords and you can add to your list. So if you did want to kind of spy on someone's what tags as they've use. You can just scroll down to the bottom of the listing. And FC recently changed this, which I didn't know how to tell reasonably. And you can see this area where it says explore related searches. That there's these little icons like rounded icons with the keyword underneath. And so I didn't know that that was a thing until recently. And that looking at this listing, I think I could probably change a few of these tags and experiment with my keywords. So there you go. If you want to look at someone's keywords, scroll to the bottom of the list and you'll see related categories and related searches. I advise being creative and specific. So coming up with good keywords can be very difficult to first. And there's a lot of guesswork involved. My advice is to be as specific as possible about the item and avoid using general terms like gift for him, more anniversary gift. They are just too broad and you won't have much chance of showing up on the first page of search. Think about the materials you use to create the item whom I wear it. If it's for a special occasion. The colors and the shape, the style, and don't be afraid to be spook really specific with your keywords. You have the chance to use 13 tags and a long title. If you rank on the first page for even one of them, one of those tags, you get a good bit of traffic. So this next step is optional, but it can make all the difference to your sales. Up until now, you might have been guessing or generating keywords from the auto fills slash suggestions by Etsy and Google. But how do you know which keywords or search for the most and have the least competition. Many sharps make the mistake of guessing what keywords to use. But there are ninja tools available that can literally take away the guesswork. After compiling an initial list of keywords based on the brainstorming we talked about. You can use these tools to crunch some data and select the ones that shoppers are actually searching for. So here are a few of my favorite SEO tools. Let's start with the free ones. You can use the SEO book Keyword Planner tool. So you just go over to SEO and, and sign up with a free account, go to Tools and you can use their keyword tool. You could also use the Google AdSense key, Keyword Planner tool as well to give you a rough idea, then there are specific tools to xy, such as E rank is a really good one. There's another one that's just recently come out. It's called sale samurai. I want to talk about which SEO tool I prefer to use. And that is, wait for it. 8. The Best Etsy SEO Tool : My favorite Etsy SEO tool is mama lead. This is perhaps the most awesome SEO tool you can get for your Etsy shop. I could probably do all of your SEO work, all the brainstorming. I researched that we described in the previous parts of the class in half the time. And save you a lot of effort. I've used this for my shop. I got listings or the top five pages, my main keyword phrases. And I've never looked back since the valve is a marble either cause that the evolving the tools that they provide to keep up with any SEO updates from Etsy. And it will help you to identify and use the best keywords for your items. And more importantly, it will help you do it quickly. So what is marmalade? Marble lead is a website for Etsy sellers look into take their shops to the next level. In their own words, an etsy SEO and market research tool for serious sellers. The site provides tools that can help you determine the best pricing structure for your items and keyword research to help optimize your shop. The main thing that attracts me to mom lead is that there are tools use data from Etsy. So you can see what customers on the actual platform are searching for. And it's also super easy to find pricing trends in your niche competitors shops, and to give your listings overhaul with something that they call listing grades. All in all, it's really powerful set of tools that will give you an Agile of your competition. How much does it cost? Well, a cost $19 per month, which is absolutely worth it in my opinion because it will definitely pay for itself. But I'll just describe quickly to you how you can use a and what it does. How do I use it like a ninja? So the first tool that you get is just a basic search tool. And they're, they're free and paid memberships on their sites, on the marmalade site that offer a great deal of value. But generally I use the paint tool. When you click on the search tool, the software will perform a search on Etsy and bring back a list of 100 to 500 of the top ranking listings for that particular search phrase. And this will give you some really important and interesting data to help you figure out the best keywords, pricing and shipping costs, and the type of photos, the US as well. You'll see the following information when you do a search on the keyword tool. So you'll see the number of monthly searches, engagement, and competition the keyword has. You'll see 42 to 500 of the top listing the rank for that keyword. Information of average pricing and shipping. Sample listings where you can see the pricing and tags used by your competitors. Similar sharper searches and long-tail keyword ideas, the US and your listings, and a word cloud that kind of gives you a visual reference and makes it really nice and easy. The next tool is my listings tool. And this tool gives you an overview of all the list is in your shop and grades them from a to F. Just like in school. You can click on each listening to see how you can improve the SEO of the listing, as well as other sales factors like your list in descriptions, photos, and titles, which is absolutely awesome. This tool is mega useful for your own shop. And you'll probably see from my listings that you don't need to hyperfocus on getting all a stars. I mean, most of my listings rank Somewhere around B or B plus C. I'm I make plenty of sales and I've made a full-time living on Etsy for years now. But this is just really helpful to help you with your copywriting and to keep on top of your tags and what keywords you're using. There's also then a few other tools that are really useful, like the brainstorm and comparison tool. So with the brainstorming tool, this allows you to quickly generate, uh, ideas for keywords and kind of add them to list that you can save and keep. Just type in a keyword and it'll bring up a list of related searches with a visual traffic light system to show you if the search phrases a lot of competition and receives a lot of engagement, which is super, super useful. There's also the keyword comparison tool, which you can use to quickly compare data on up to four search phrases at a time. It will show you the number of searches per month, number of competitors, average pricing, popular tags. All those data will allow you to target the best keywords for your list. And quickly, I'll take it away the guesswork. So I don't want this to be like a sales pitch for marmalade. You can use other tools like e rank is really good. But I mean this is the tool that I use and what I'm most familiar with. And so if you did want to get mama lead, the end entrepreneur plan is $19 per month, which in my opinion is really worth it as it will more than pay for itself if you use it correctly. And you know, you can always sign up for just like one or two months and then sort of cancel your subscription. But I was definitely worthwhile having access to this tool for at least two or three months. You have to give you an idea of where you stand vis-a-vis what's working? I remember a while back. Well, there's like a five or six years ago. I use marmalade to revive ten listings in my shop. And like within a day, I had a 360 pounds or order, which was amazing. And I haven't looked back since I wouldn't ever promote something that I don't use myself. And I've used this for like years now. I find absolutely invaluable. So if you want to get mom lead, you can analyze up to 500 listenings per keyword. Shows a list of popular related keywords from the Etsy search engine. So you can get ideas quickly and easily and quickly compare your pricing and shipping to other shops in your niche. Use a keyword comparison tool to see how many views each keyword phrase gets monthly along you, again, to target the best one for your niche. And you can use the my lessons tool to quickly figure out which items in your shop need improving and the SEO and sales factors that can improve them. And then there are the tools where you can track keywords over time as you can see when your items are most in demand. So if you want to get my bleed is $19 per month, it will pay for itself. And you can use the link mama forward slash as their broncho. Now I am an affiliate of Marvel lead. So if you use my link to sign up, then I got a small financial rewards. It doesn't affect the price that you pay in any negative way. And it just helps me to keep on trucking and keeps me caffeinated enough to make these videos. So like I said, you don't have to get Marvel lead. But if you do, then please use my leg because it really helps. 9. Narrow Down Ideas: So I've talked about the basics. You know, what factors are used in search, how search results are displayed, bought exactly a key words. And the best tool, in my opinion, that you can use to do your market research. So now we're coming into stage three of the plan. So what do we do now? Now that all of the research has been done, you spied on the competitions listings, you crunched all the data for the relevant keywords. Now it's time to narrow down the results and choose the best 13 of your keyword phrases to use for your listing is difficult for me to tell you what the best keywords will be with. Ideally, you want a combination of high monthly views and interaction. So you should target keywords that have a decent number of views of favorites per week to show that people are actually searching for and interacting with the listings. Low to moderate competition. I will be super difficult to rank in searches with 25000 competing shops and a 100 million competing listings. So try and target super nice phrases With under a heart with under 10 thousand listings if possible. You want the keywords to be relevant to your listing spook really relevant. The keywords must make sense. Obviously. You know to what your item is. There's no point in labeling. Upended does a shark. And you don't want the keywords to be too broad. So it's very difficult to rank for highly broad searches. Just something like jewelry or rings. So you want to be really, really specific. So choose 13 long-tail descriptive keywords or search phrases that you want to rank fall. Make sure they're not too broad. So you stand a good chance of ranking on the first page of results. And remember that you're better off ranking on page one of the keywords with a low number of monthly searches than say on page 900 of a general search term that's been searched for hundreds and thousands, thousand months because you'll never get found. 10. Using Keywords In Etsy Listings : Stage three of the ICO master plan give ETC, what it wants. The hard part is done. And now we just need to place the keywords that you researched in the right places and list the products and the right category with relevant attributes. We'll start with way to include keywords and your listing. So first up you want descriptive titles. You title should contain the most important keywords or describe your item accurately. It is important to write your titles in a way that is easily readable for human beings, as well as containing a few keywords for the search engine. But you don't want to make the mistake of just writing your titles just for the search engine is cool to how to write it in a way that's easily scannable by human eyes. The beginnings of titles have an especially strong pull. Keep words the buyers are most likely to search for close to the front of the titles. Niche keywords like wood engagement ring or would wedding band or perfect. I recently had a consultation with an employee from Etsy who told me that he looks at the first 66 characters of the title to determine search relevancy, which is also another good reason to front-load your titles. And also remember that on mobile devices and an entity that browsers, it's only like the first, the 30 odd characters of three to four words are actually visible in the search results for any given search phrase. So it's good to load the most important keywords at the front of your titles. All right, so first up is talk about descriptive titles. Your titles will contain the most important keywords are described your item accurately. It is important to write your tiles in a way that is easily readable for human beings, as well as containing a few keywords on the old nuggets for the search engine, the beginnings of titles have an especially strong pulp. So keep ways that buyers are most likely to search. Close to the front of the titles. Niche keywords like wood, engagement ring or Damascus steel bring our perfect. I recently added consultation with an employee from Etsy. You told me that he looks at the first 66 characters of the title to determine search relevancy. Another good reason to front load your titles is there's a lot of shoppers browse on their mobile devices where only the first like three to four words are visible in search. So if you remember, I mentioned what I was talking about, how search results are displayed. It's only sort of like the first 15 to 30 characters, the type or even visible in the main search anyway. And why would say is I mentioned java, few little nuggets of joy for the search engine. But you don't want to write the title specifically for the search engine. It's good to kind of write it in a way that's easily scannable by human eyes. So for example, at this listing, which is a great maple ring with tech side meteorites and I'll go a band of golden in late. But I just chose the title. A great maple would ring with meteorite and gold. Men's would ring, would engage with ring, would wedding band, meteorite ring. And you know, I saw a few of those months. Nothing crazy, but they are one of my best-selling products. Well, let's talk about tags. Use 13 tags for every listing. Wireless thing an item you're going to add up to 13 tags and you should definitely use them all that way. You cover more words the buyers might use the find you. I advise using the tags in exactly the same order as you dated your item title just to be safe, I don't think it really matters at this stage, but I think it's probably a good idea. So if you have a series of similar items, is Bessie use slightly different titles and tags and each listing. This will optimize the number of search phrases you can rank for giving people more opportunity to find you. If you can, if you can help it, you know, try and vary the taxi use by using synonyms and different kind of ways to describe what the item is. I'm going to try not to waste any tags by repeating keywords. So there's no real point of it like men's wood rings, Women's Board rings because you've already got wood rings in that twice. So try and like change it up. Maybe like, I don't know, a wooden bands or something instead of rings all the time, you know, just kind of variant. And then if you have like a law, different listings of similar items, you can plug those keywords into different, different combinations to kind of find what works best. All right, We're also include keywords, the first paragraph of the item description. And so it's been steady state D. It's been stated that Etsy does not actually use the item description to determine search relevancy. But I think it's a good idea to pepper a few of your keywords in there. Just for good measure. We know that ETC, changes algorithm all the time. So who knows? Maybe one day item descriptions could be important for search. So I think it's a good idea to cover your bases. The first paragraph of the item's description does actually form a meta-description on Google, which is like whenever you search for something on Google, you have like the main title of the article that has like a small body of texts like a snippets of generally what the webpage contains. And that's called a meta-description. It's like a 160 characters of black text below the blue page title and the green website address. So I mean, you probably not going to rank on Google with a product and that's the product. But it's just a good idea to pop a few keywords into that first paragraph of the product description anyway, because generally if people are searching to buy the thing, or then you tell them what the thing is in the first paragraph. It just helps to reinforce that, you know, your sampling what they're looking for. 11. Using Keywords In Your Etsy Shop : So we've covered way to use keywords in your listings are now way to use them in your shop. So you shop announcement, the shop title shops that are sections and shops story. The shop announcement and shop title. The shop announce announcement forms a meta description for your shop on search engines like Google. So it's good to include some of your keywords in it. It's also good to include an elevator pitch for your shop. Describe your business in one or two sentences. And you can kinda pop a few keywords in there naturally. After this brief description, you can include any updates on shipping time. So special offers, et cetera. And I mean, if you can get Keywords, ideas, ship the title of your shop or title of your business, then they'll be awesome as well. Also that in the sections of your shop. So namely individual sections of your shop using long-tail keywords. So if you've got like a shop selling jewelry, you might have like a section for hammered silver rings, Damascus steel rings. I don't know. Gemstone rings, whatever. Also then in your shop story, not a lot of people even talk about kind of filling out all the different pages when you're setting up your shop. But I definitely recommend adding keywords into the shop story section of your shop. Gives you a chance to connect with your customers, build trust, and to showcase your brand positively. Created a great short story page isn't easy, but you should include keyword phrases and elevator pitch testimonials, reviews and any inspirational stories by how or why your business started, as well as a slideshow of your best work. I'll just show the customer the lengths of you have been to in order to master your craft and bring the products that will solve their problems. So we know whether they include these keywords in the listings and where to include them in your shop. And I'd like to touch upon categories of attributes again, just to drive home the fact that they are now really important. 12. The Importance of Categories and Atributes : So using attributes on your listing provide you with distinct and organized characteristics to better describe your items. Attributes also how buyers find your ideas more easily in search results because they make them make your listings available when they use the filters. So when you're listing your items, you'll face off to choose the kind of item you're listing, whether it's handmade, vintage, craft supply, and its categories. You'll then see an option to add attributes depending on what category you've chosen. The categories and subcategories you choose. Your items will determine the number and kind of available attributes. Since attributes are based on individual item categories, you'll see that some categories of more options available that are relevant to the item category. Other categories will have broader and more general attributes. Some general attributes available for most listings include primary color, additional colors, occasions, celebrations, materials. So try to use the most relevant attributes available to you in each drop-down menu when your cranial listed. Include a combination of attributes and listing tags to make sure potential buyers find and see your items on Etsy. So a quick example, if you're listing a handmade lemon colored scarf. However, the color lemon isn't the selectable Attributes. Choose the color that you think would be the closest 11, obviously yellow as your primary color attributes. So that makes sense. If you find that your unique color label is an important sage team as well, you should still have lamin scarf was a listing tagging for your item. So you can always go back. I'll just go into your shop manager and select listings and then you go in and update all of these attributes. My quick thing to note, attributes are separate from item tags, but the work with them. So together they'll provide buyers with the relevant and important information they're looking for when shopping on Etsy. Item features like color, size, and even occasion will easily, will be easily found and will appear in additional relevance. Specific sages on Etsy, like keywords in item titles and tags, attributes do factor in where items are placed in search results on axes that's coming from their own words. It's really important to use the right attributes. 13. Offer Free Shipping: All right. Well, I'll ask you, do you offer free shipping? Etsy knows the customers are more likely to buy from sellers that don't charge much for shipping. And since the site, once customers to complete a purchase, it favors listings with lower shipping fees and fight. They openly say that items with free shipping get boosted in search. I realized that some shops love slim profit margins and it may be difficult to sort of absorb the cost of shipping. However, it might be advantageous from advantageous from an SEO standpoint to do so. As a jewelry designer, I feel really quite lucky as I have always offered free shipping with relative ease because I've got a really big profit margin. To be honest, I just kinda put my prices up by like 10, 15 pounds the cover the costs. Thus, you easily kind of absorbed any expenses for my end, I've done a class about pricing, but just wanted to quickly run over here just to kind of show you how you could create an item with free shipping without getting out of pocket. So this is how I priced up Damascus steel ring with a wooden interior. And this is the other price in lux. So the formula I like to use is add together the cost of materials, the cost of labor, cost of overheads, then add in a 100 percent profit margin, then add the fees, and then I'd postage. So for example, on this ring, I spent 25 pounds of materials for hours and 25 pounds an hour of my actual time. The overheads of keeping my shot work and everything about seven by 150. So the total cost of creating the item would be a 132 pound 50. Then I add in a healthy profit margin by multiplying the cost by either 100 or 200% or even more if you want to. This is entirely up to you how much you ads. I just decide to either a 100 percent because it keeps be nice and competitive. So a hundred and thirty, two hundred and fifty times were to present a 265 pounds. The fees on Etsy comfortable about 10 percent, sometimes less, sometimes a bit more. So I'll just add on 26.50 to bring me to 2291 miles 50. Then add a little bit for shipping on top. Say well, eight pound of 50, which brings it to 300 pounds when she put the price of this item up to 330 now, and I know that the mass isn't necessarily like 100% accurate. But as you can clearly see, there's enough profit margin in there to kind of absorbed like one or two pounds here and there. So if you are having troubles with lists, with shipping fees, just smash it all your profits, then it might be time to re-evaluate your pricing structure. 14. Smash It: What to do next. So now you know the basics of keywords, how to research, and how to provide Etsy with the right information. It's just a simple matter of reds and repeat really. Also, once you've listed a few items and got to mess with the SEO or gone in and got your listing grades up to like, I don't know, grades B and above on marmalade. You should be constantly experimenting and monitoring your shop stats to see what is working. Fannie of your listings need to be improved. It's an ongoing process that never heads. Unfortunately. Next, you want to offer excellent service because customer marketplace experience is one of the factors used by Etsy. So semesters quickly give your customers updates on orders, delivered beautifully made products, and good reviews. Also, you should take awesome photos because it doesn't matter how specific you are with the key words, et cetera. It doesn't matter how optimize your item is for search. If the product photos look rubbish, that no one will click on the item in the first place. So it's really good to have excellent product photography. And new items regularly on renewable old ones. Remember that new items get a boost in search. So by adding new items weekly, you increase your chances of having at least one item on the first page of search, which is awesome. So I mean, you don't have to do a weekly, just do it sort of monthly or however often you can add a few new listings. And finally, then, I'd recommend giving yourself an SEO tool like marmalade. As I mentioned before, it's $90 per months, but it will pay for itself as it's worth every penny. I could use my link, my four slash is a broncho. I'm an affiliate. So if you use my link there and I get a small financial reward, which just helps keep me caffeinated enough. And this is the tool I've used in order to help me make a full-time living on Etsy for like the last seven years. So what is it? That is SEM SEO made simple. If you have any questions about anything I discussed, then I'd love to answer them. Also, feel free to leave me a comment or send me a message. And I'll be more than happy to help. Thank you so much for watching, and I will see you in the next one.