Etsy SEO: Better Keyword Research in 4 Easy Steps | Elissa Carden | Skillshare

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Etsy SEO: Better Keyword Research in 4 Easy Steps

teacher avatar Elissa Carden, Love Your Creative Business

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

16 Lessons (1h 4m)
    • 1. Let's Get Found in Etsy Search

    • 2. Get Ready to Optimize Your Listing!

    • 3. Step 1: Brainstorm

    • 4. Step 1: Brainstorming Example

    • 5. Step 2: Validate

    • 6. Step 2: Validating Example

    • 7. Step 3: Research

    • 8. Step 3-A: Sorting Example

    • 9. Step 3-B: Research Example

    • 10. Step 4: Rank

    • 11. Step 4: Ranking Example

    • 12. How to write titles

    • 13. How to Write Titles: Example

    • 14. How to Choose Tags

    • 15. How to Choose Tags: Example

    • 16. Complete Listing Example: Jimi Hendrix Painting

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About This Class

Are you trying to build a successful Etsy shop but find that you're lost when it comes to SEO?

Optimize your chances of getting found in Etsy search, using a simple 4-step strategy for keyword research. 

In this course, you will learn how to:

  • Brainstorm keywords for your listings, so you never run out of long-tail ideas.
  • Validate your ideas in order to reach real Etsy customers
  • Utilize basic research tools to find the best keywords for your listings
  • Write an Etsy title that aligns with best practices on Etsy and for your SEO
  • Choose tags to get your listings found in search

Download the keyword research workbook and choose one listing to get started working on your Etsy SEO!

This course is best for:

  • Creative business owners who have just opened a shop on Etsy
  • Etsy sellers who have at least one listing they'd like to optimize for search
  • New or experienced sellers who would like a systematized way to do keyword research

Meet Your Teacher

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Elissa Carden

Love Your Creative Business


Hi! I'm Elissa Carden, and I want to inspire you to start a creative business that you can love and provide you with the tools you need to make it a success.


I'm a long-time Etsy seller and creative business owner who believes that the right decisions, tools, strategies, and systems make the difference between a business that overwhelms you and a business that you can truly love.

Take my free Etsy Seller Style Quiz to gain clarity on what makes you happy in your creative business!



See full profile

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1. Let's Get Found in Etsy Search: Hey, Etsy Seller, I am Melissa Garden. And I made this skill share course, because I know you're tired of trying to piece together information about etc as CEO from YouTube videos and random Facebook groups. In this course, I'm gonna teach you a four part strategy that will take you the whole way from brainstorming to finding your best long tail keywords Teoh writing your titles and tags so you can get your listings found in search. It's gonna take you left on the day to go through it and I'm gonna give you all the tools you need. So download your workbook, watch the first video and get started. Hope you enjoy 2. Get Ready to Optimize Your Listing!: before you get started with the rest of the course, you need to do two things. First, you need to choose one of your etc listings that you would like to work on. Ah, the second thing you're going to want to dio is to download the keyword workbook that is provided with this skill share course. This workbook contains everything you need to do this work. The four steps that I talk about throughout the videos that you see in your skill share course are right here. So you're going to brainstorm, validate research and rank. And if you do this workbook as you follow along with the videos, you are going to be set to dio your S e o. 3. Step 1: Brainstorm: So to get started with your keyword research, you need to know the four parts strategy. The first part is you brainstorm words thes air words that people might use to find items like yours in your work. Bulk. You'll find several pages in the brainstorming section. This is because it's really important toe. Have a good list before you start any other part of this process. The more words you get now, the easier it's gonna be later on. So go through cancer, all of the questions or as many as you can on each of the sections. So there's a page for who, what, where, when, why and how. It's the easiest structure I can think of to help you come up with just a list of words that you can use in your brainstorming session. So remember, you're thinking off one listing only just one. Do not try to do this for all of your listings. So go now. Um, think about your one listing and brainstorm all the words you can think of. Take us much time as you need, and then meet me back here 4. Step 1: Brainstorming Example: in this video, I'll show you how to brainstorm with this leather journal example. Now, I did a search for the just journals on etc. And this was the number one listing that I saw. Now this is a leather journal from a shop called Portland Leather leather, and they get great reviews and it looks pretty nice. So I thought we could go through the brainstorming section together. Now, I got some of the ideas. I didn't come up with these all on my own. I came up with the ideas here for the brainstorming session from the description, their reviews, They have lots of reviews, and I went through, and I used words that people are actually using to describe the item. And I looked at their materials and their process to see what words would be good to help us brainstorm. So to start out with, uh, you the first page in the brainstorming section asks who so get creative here. Uh, it might actually be easier to start with what? But we're just gonna do this in order. So who might purchase this item for me? I see someone who is a writer. I can see if someone who's traveling because it says like adventure awaits there, uh, I could see this being used, like, think. Would it be a man or a woman? Uh, it could be both What I could see. I could see being a good gift for either or good purchase for either anyone. Really? Um, maybe someone who is like an artist. That could be a sketch pad. Sorry. Uh, it could be someone who just likes to maybe go through the woods and take photos are something like that hiker or a camper. What kind of person would appreciate this item? So this is a little bit of an overlap, but here, think about like, what are the traits? Are the personalities features of this person who might like this item? Uh, I know that someone who likes nature might like this item, so All right, Newt, your lover, the someone who's traveling, like as their lifestyle, like a digital nomad. Maybe someone who's maybe outdoorsy someone who, like, appreciates, like a rustic feel. Two things. Um, that's not really a kind of person. We'll just leave it there. Really? Brainstorming. Maybe I hipster or simple, any ill. And let's be wrong up here who might like to receive this item as a gift. So I couldn't go off like lots of different types of people who might like to receive it. Think about like who in your life would like? This may be a coworker. If they were leaving their jobs. A friend, a brother, a sister, maybe a husband, a father, maybe a groomsman. Right. Like this gift. 5. Step 2: Validate: all right. Our second step in the keyword research process is to validate the keyword ideas. So what this means is that you want Teoh. Make sure that the words that you bring stormed our words actual Eddie customers use. You do this by going Teoh, etc. Find the search far and start typing in each keyword idea one by one. Now, as you go, if you type slowly Jochen, a list of words that auto populate the years I words actual etc. Customers used to start for the items that they want. So you want to use those same words in your listings because that means that you're targeting what people are actually searching for. So in your workbook, go through and validate each of your keyword ideas. Now, as you're going through the list, you're you're probably going to find extra words, and that's cool. That's really good. Actually, write those words down on your validated list if they apply to your listing. If they don't forget them, you don't want words that do not describe your listing. It will only hurt you, so get in your workbook now start validating 6. Step 2: Validating Example: this video will take you through the validation process. I have three windows open the first window. I have open ISS, my completed workbook for the brainstorming part for the journal. That's all on this left hand side, I'm gonna type these words into the FC search bar and to see if they auto populate if they dio. My third window is down here and it's the next part of your workbook and it's the validated keywords. I'll show you what we're gonna do here. So the first thing I'm gonna type in is a writer writer does come up, as does writer gifts, and you're gonna look and see Writers Journal. It's not really a planner. So all of these words that have to dio with the word writer you're gonna write them in your validated your list. So writer, right? Or gifts? Maybe writer accessories. A trick I used here is I see the word writer and I'm never just going to use that word writer anywhere in my title or attacks. It's always going to be combined with something, so I'm going to save since these here and delete this because you never want such a general keyword like that. So writer gifts, writer journals, writer accessories. They all have the word writer in anyhow. Ah, the next one is traveler some going back up, and I'm just gonna start with Traveler. Here we go. Travelers notebook travelers. No book accessories, maybe Travelers notebook cover Travelers Journal Traveler gifts. I'm going to write these down or type of in here these air terms that Eddie customers actually use to search for what they want. And if they describe your item, you want to use the same I same terms in your listing. 7. Step 3: Research: if you're ready, we're gonna do keyword research. Now, this is our third step in the process. It is one of the most important steps. So you already have your brainstormed ideas and you have validated the one, etc. The's validated ideas are the words you're gonna take to your keyword research told. Now when I stay keyword research toll I mean a tool that is specific toe, etc. You can use general tools that work for Google, but for this for NTS, yo, it's easier and it's more affordable to use a an Etsy specific keyword research tool. You basically have two options here. The first option is E rank Now E rank a lot of the the The tools on the rank are free, and I like the format. I like the other tools that are available. I like Anthony, who owns it. He's really accommodating and works really hard to make sure that Etsy sellers are getting what they need on his tool. Also have a Facebook group. That's amazing. And if you are part of it already, you need to be a part of it. Okay, Your other option is marble lead. Now, Marley, I use it for a while. Um, but I found like I like to run a lean business. I don't like Teoh spend money on things that I could find myself over or things that are free elsewhere. So I don't use marmalade anymore. I It's not that I didn't like it. I liked It was simple. It was really easy to use, but I found that if I use even consistently, they can get data. That's justice good for my CEO. So my recommendation is always e rank. I do recommend the pro version, but you don't. I don't think you need the pro version to do this. This process. When you're doing your keyword research, get your keyword research tool for our purposes. Just log in or sign up for the wreck. That's how I'll do the rest of this. We're workbook Le Guin and take your validated keyword list from the last section and you get in there, you're going to find the key word toll. You can find it in lots of different areas of the website and the first term that you have on your validated list. Type it in there, type it in and let it process. Now it's gonna give you up a variety of information. This information is kind of confusing if you don't know how to use that, what you're always looking for, the rank or marmalade are green indicators that a keyword is good. Both systems use like a red. You'll see the color system when you're in there. Red is bad. Green is good. Dark green is really good. So you're looking at four different areas. You're looking at competition competition. I can. If it's really high, it's gonna be hard to compete or a keyword. If everyone's using the same key word, it's just more difficult to find. If you really, really experience seller or a really big shop, or have tons and tons of sales, you can probably compete. But for the rest of us, in a one competition that you can manage if your competition is red, I try my best to stay away from that keyword. If it's green, it's good. It's pretty simple like that. So you have competition. You also have a factor. I'm called etc. Searches Now. This used to be called demand, and this takes into account how many people on etc are using that keyword to search. Now this is a really important factor to look for. You want a lot of people using that keyword to search. This is because you want a lot of people to find your listing. So you're looking for high numbers and green values when it comes to etc. Search, competition and search we also have at the engagement. This means when people see it in search, do they click on it? So if a listing is tired with a certain keyword, do people like that listing? Do they purchase it? Do they look at it? You want good engagement? So even if something has lower demands but high engagement, that's the good key word to use. If you have even high competition, it's okay if you also have high demand. And high engagement means people really want this item so they might go through and, you know, find your item on whatever pages on okay. Which brings us to our fourth factor, which has long tail key works. Now that's recommends that we years long tail keywords I long tail just means that it's a very specific you word. It's the difference between saying the key word of sign, for example, like if you make a Woodson, then you tag it as a sign. Well, ah, 100,000 people have signed on it. See, it's a very general term. But if you have, for example, a funny bathroom sign for kids back a long tail keyword, so you want long tail keywords that are more specific. The more specific, the better. The things that you're gonna see, though. As you get more long tail keywords, they get less searches, and that's just the nature of it. You want long tail keywords. So in your scoring got or in your worksheet, you're going to see a scoring guide where you look at those four factors and you take into account all of the different colors and numbers and the graph that you're going to see for the long tail. I want you to look at that scoring guide and to rank all of your validated keyword ideas. I know it's a lot of work here, but that's bath. How you're gonna figure out at first at least how to do keyword research. So in your workbook, go to your list of out of ideas, validated ideas then take each idea, Put it on. The correct page is gonna help later. Um, I know it's a lot of work right now, but it I designed it this way to help you write titles later on. They're like keyword ideas for what? Keyword ideas for who were wear function Q and ideas and feature keyword ideas. There are only four actions. Choose where they go to the best that you can, and it's not hard and fast. But just choose which page it goes on, then look for each keyword in the right, score them and then we'll come back. 8. Step 3-A: Sorting Example: in this video, I will go through and show you how I would sort all of my validated keywords onto the pages in the research section of your keyword workbook. So I have both of them pulled up. I have all of the validator keywords that we came up with in the last step. Can I also have the research section of my keyword research workbook open? I'm gonna skip over the score and guide for now, and I'm gonna start with keywords The tout exactly what your item is. Now, when I'm looking for what keywords. I'm looking for objective factual information. Okay, Leather notebook cover. That's pretty factual. That tells exactly what it iss some going to copy that and paste it. I'm also going to delete it from the list because that will help us narrow down and see what's left Leather notebook again. That's something that would be what? Okay, so I'm gonna go back up here, and I have filled up all of my white columns and my what freezes tell exactly what this is who are where. Now this can get a little bit subjective if it has the word gifts in it. I'm gonna leave it in the function because he would give it as a gift. Uh, if it tells exactly who it's for or where it supposed to be, I am going to put it in the humor where Section writer gifts. So I would put writer gifts in the function because it's why you would purchase it versus writer journals. I would put in the Who because it tells who it's for writer accessories. You are aware. All right, let's look at the function. All right, So if it's a gift, it's gonna be a function because it tells why someone would purchase this Travelers gifts okay, features pretty much everything else is gonna be a feature and will delete that leather journal refillable that tells us some sort of trait about the Journal Journal lined paper. Other journal covers refillable. All right, let's make sure we got the Naw. Now you have an easy way to do your research. You have lists that you can use to go through quickly and effortlessly 9. Step 3-B: Research Example: in this video, we'll talk about how to use E rank to do your keyword research. So far, we've brainstormed. We validated all of our ideas on etc. And we've sorted all of these search terms into categories, so we can easily compare keywords and find keywords will work best for our listings. So I have three list three windows pulled up. The verse is the E rank keyword toll. Hopefully, you have logged into eat rank already, and you have found the keyword tool. You can probably use the keyword explorer for this. If you have the pro version for everybody else, you can just use the keyboard. Toland probably get all the information you need. I have my key word workbook up so I can give these things scores, and I also have a scoring guide pulled up. You may just want to print out your scoring guide and keep it next to you so you can easily do this on your scoring guide. You'll see we're looking for etc. Searches. If it's green, we're giving it a six. If it's not available, it zero at the competition, it will go from 1 to 5. That's the engagement will be, um, pull it up. That's the engagement. If you see very high engagement, you're going to give it a five very low will be one. And then the last thing we'll look at is the long tail graph we're giving. Read a score of one, and we're giving dark green a score of five now. The reason we're doing this is because Eddie recommends that we use long tail keywords in our title in tax. This will give us a better chance of being found in smaller groups of searches. It's the difference between, like I said before a would sign which everyone has everyone searching for and people who are typing in the words would sign. They don't really know what they want. They're getting ideas if you're searching. On the other hand, for funny bathroom sign for kids, you know exactly what you want, where you're putting it, and you're probably going to make a purchase. So it's important that we use long tail keywords. We're gonna rate the long tail keywords as a five if they're down here now, if it doesn't have a long tail graph, it just means it's a really niche search term, we're going to give it a four. So let's put this back where it waas. It's a little hard to see and we'll start with leather notebook cover. I've already done the search for this leather notebook cover. So Eddie searches per month. Let's look and anti searches a yellow is a four, so we're gonna give it a four at the competition. It is light green. We're going to give that of four as well. At the engagement, it's high. Give it a four long tail graph score. We have to scroll down. Okay, Long Telegraph. It's between the orange and the yellow. So what I would do here is to give it the orange score, which I'll pull it up and show you orange of the score of two. So the tiebreaker in any of this is the number of Google searches. It's not gonna be used when you calculate your total score on and you're gonna can have to look for it. But it's a good tiebreaker because you want people searching for that keyword term. You don't want Teoh have a term that no one uses to search, and I'll show you. It's very specifically what I dio go Teoh the last month. Uh, and just look for the Google number so that you will never hear 1600. You'll see it right there. 1600 in July of 2019 when I'm making this video and let's just right 1600. So let's add up the total score, uh etc. Search of scores 444 So that's 48 12 and then you have two more is 14 and your total scores 14 there with the number of 1600 for your A Google search is okay, let's look friend leather notebook and we'll do the same thing. Alright for leather notebook, we have 2257 searches per month, so let's look back at our scoring guide and you see it's yellow. So let's put a four there at the competition is an orange. It has 33,000 listings. So let's put that as a to at the engagement is high. Will write that as a four and let's look at our long tail graph here, okay? And that is between the orange and yellow. So let's go orange and let's put it to their now our number of Google searches we're gonna find on the etc. And Google search trends graph and it looks like there's 4400 in the last month. I'm just always using the last month here. So four fours here their own. So let's add these numbers up, and that's gonna be our total score. Remember, we're not using this Google search number. It's only a tiebreaker arts. We have eight and four and that is 12. Okay, let's look for a leather journal cover personalized. No search. All right. Our results here are a little bit lower than you would expect that because you have more words, its more descriptive. And it's gonna be more of a long tail keywords, so etc searches the orange means the three at the competition. We have dark green. That's a five in at the engagement. We're going to go down here and you see we have high engagement. That's a four. Then we have our long tail scored, and that is that is a dark green. So we're gonna write that as a five. We'll write our Google searches here, and it's 50 for the last month that we have. Although it looks like it's missing from last month. Will put a 50 there. Okay, so if 8 12 then we have five more, so 17. 10. Step 4: Rank: our fourth and final step in this process is to rank your keywords. It's probably the easiest Step two. So take each list and to see what has the highest score, that's all. You're guaranteed to have ties every time I've done this, if I have lots of ties. So I made a tiebreaker in there. Hopefully in the last step. You also wrote down in that column where it says Google searches. You're looking for the number of Google search is your tiebreaker is which keyword has mawr . Google searches. That's the stronger keyword. So go in into each of the lists and rank order them. Number one has the highest floor, and it has the highest number of Google searches. Number two is the second highest score. Number three is the third highest, and so on. So at the end, you should have four lists of keywords that are ranked strongest to weakest get started 11. Step 4: Ranking Example: this video will show you how I go through and rank my key words. I have three screens open. I have my, uh, keywords for each category and their scores. I have my list in my keyword workbook, and I have a Google docks page open to because it's easier to just write some notes down instead of trying to remember all of the numbers. I'm going to do the what list first. So I'm gonna type what? And I'm only gonna take this two pages at a time. I'm looking at keywords that tell exactly what your item iss I'm going to look for the highest number I have over in the right hand column on this page. My highest numbers and 18. Let's see if I can beat it over here. I don't. So my best keyword is a custom leather journal, and I can probably just copy and paste in. Okay, Next. I'm going. Teoh, look for 17. So I have some seventeens here. I have leather sketchbook. So this is where I'm going. Teoh, Copy that. And I'm going to write down my tie breaker number, which is this column your Google surgeons. I'm going to write down 1000. Okay, then I'm gonna look for the rest of the seventeen's. I don't see any on that page, but I do see some here leather journal cover personalized. And I'm going to write down my tie breaker number 50. Let's see, 17 leather journal personalized and the tiebreaker numbers of 1000 there. Okay, so let's make sure that all of the sudden teens it looks like it. Okay, so we have to with 1000. Right? So have I would do this. I would think about what my item actually is. Is it really a sketchbook, or is it really just like a notebook with blank paper in it? So I would do this. I would do leather journal personalized, because that's what it iss. And then I would do leather sketchbook. And finally I'd finish with leather journal cover personalized 12. How to write titles: Okay. Are you ready to write your listing title? It's gonna be really easy if you've done the workbook and gone through your keyword research. So if you haven't done that, you need to do that now. Likes to happy's that. IHS stop watching and actually do. He would research because otherwise we're gonna be lost. Um, so if you've done the research and you have your workbook done, let's do this. Okay? You have four lists of key words, right? The what? But who were wear list? The function of the features list. Oh, you really have to do to write your title is to choose the top key word from each list. So choose your what? Keyword first, hopefully, it's your number. One key worked. Write it down, then put a comma, then put a space. Then go to your who were But list pick your top keywords from your who are wet list. Write it down. Put a comma on a space. Now you can do a couple things. Here you can write another what keyword you can write off like a function key word if you think it's important or you can write, um, a feature keyword or a set of feature keywords. It's totally up to you, and it's actually up to you. Um, how many you use? So he recommends short, clear titles, however, her in all of their like material all the videos that they have done. They always use 3 to 4 long tail keywords in a row listed. You have your first keyword got my second keyword Commons based third Common Space. And oftentimes I have four whole long tail keywords in there. So it is definitely up to you here. You can also just list your top three what keywords and be done with it. Listing titles are subjective, and we don't have hard and fast rules as Teoh how to write them. So I'm giving you a structure here. But you also need Teoh. Take into account your customers and take into account how you prefer toe right listing titles. Um, it's basically up to you 13. How to Write Titles: Example: welcome to title and tag writing. Now, writing your title and choosing your tags is subjective. One successful Etsy seller may have a way that they do it. That's completely different from another equally successful at the cellar. So you I'm gonna show you a couple of different ways to do it. You choose the way that works for you. Uh, it's not about following any particular formula. I give you one just to get you started, and then I say, modify it from there. So here's the one I give you in your workbook. You start with your first. What? Keyword. You put it in your title. Then you put a space in a period and I am going. Teoh capitalized all the important words in the title. I'm not going to put them in all capitals. I'm just gonna dio regular sentence case Custom journal weather. That is our first keyword. And it's pretty simple if you follow this formula Men shoes. Ah, who were were keyword. Now it could be your first. Your first keyword. It could be another key word. It's fine. It could be something that makes more sense. I'm gonna just keep it simple I'm choosing leather journal for men comma space. Then I'm gonna go. You can do a function key word here. Gift for coworker leaving. I think it makes more sense here to use unique gives for boyfriend because we just, uh, wrote leather journal for men. So I'm gonna do unique gifts for boyfriends because in this listing, I'm going to target gifts for men specifically custom leather journal, leather journal for men, Unique gifts. Her boyfriend. Okay. And I'm going Teoh, just choose my next one refillable leather notebook. Let's copy that. It'll paste it right there. There's a title you can choose if you want. Teoh, include another one. You can also choose to dio only one or two at the recommends that we have short, easy to re titles for customers. However, the search engine likes titles that have off of you Earth. Um additionally, you'll see that etc provides lots of examples for us to go off off, but typically then they include 3 to 4 long tail keywords. So that's why I'm teaching you to Dio 3 to 4 long tail keywords here 14. How to Choose Tags: I, uh we're gonna talk about choosing your keywords tags, choosing your listing tags for etc. Choosing This is also subjective, just like it is for titles. But if you have your list of your four lists of keywords you have researched and you have validated and you've gone through the process, it should be pretty easy to choose 13 tags for your listings. Now, what I personally dio and you don't have to do this is I copy every key word that I used in my title. I copy them exactly because they are my best keywords and I want to rank for them now. Sometimes you have to break them up. Actually, most of the times you dio, so if it's too long, it won't fit in your character limit. So just break it up between two. But do not change the word order. The reason we do keyword research is to see exactly how people search for these items, what they type in exactly, and usually it needs to match exactly. So don't change word order. Okay, so usually, after a copy of my listing title into my tags, I have several spaces left, and you can go about this a couple of different ways. You can choose stuff like your number, too few words from all your lists. You can add some more lives, feature keywords, and there are really good sources for extra tags. You can also mix and match now fancy. The search algorithm will mix and match words from your titles your tags, and they'll come up with the key words that are at all relevant to what the customer searching for So keyword variety can be really a really good strategy for using for doing your tags. So if you want to mix and match word, it's fine. They don't have to be just all your list of keywords. This will also help you because you'll be found in more searches so and give you some tips in the workbook. Do what you can with what you have. Um, the goal here isn't to be perfect. It will never be perfect. But you're gonna be surprised with your results. If you do it in this way, you can always revisit them later. You can take out the tags that aren't working later, and you can move on. But don't stress about this And don't get so in detail that you don't have time to work on your business. No one should spend, you know, all of this time working on tags whenever you're gonna have to look at them later anyhow, so get something down. Use your list of keywords that you researched as as sources here and just get it done. 15. How to Choose Tags: Example: Let's copy list. I'm gonna put it right here for now only so I can write my tags and writing tags. It's gonna be pretty simple when you have your entire list of key words that you've already researched. So we're gonna start with your first keyword. We're gonna dio custom journal leather, and you're gonna find that many long tail keywords do not fit. In this case. I'll show you what I dio. You can choose to do something different, but I tend Teoh, overlap my words. I never change word order. That's really important. You've done all of this research. You don't wanna waste it by changing around your word order. Your word order is what makes your keyword a good one. So in this case, for example, custom journal, I'm going to say custom journal and then journal leather. Then I'm going to say leather journal. And let's see if the word for their okay leather journal for because Were you looking at this keyword now Leather journal. For now, I can do let journal for men because of overlapping overlapping the words so that the search engine can kind of see they belong together. I don't It's not exactly how it works, but I found that this way is a pretty successful way for lots of Etsy sellers. Okay, unique gifts. Four boyfriend. Okay, you're gonna find that doesn't work either. Unique gifts. Four gifts for boyfriend. Okay, those work, then we have refillable leather notebook. This one probably won't work either. So we're gonna go with refillable leather and leather notebook and just break it up between two tax day. We have our title in there. Now, all of the key words that you want to be found, which are these keywords here? These are. These are your focus. Keywords is your most important keywords. Your most important one always goes first in your title. It has to. That's what Google looks at. That's what etc looks at. Okay, Most important. Second most important, these air, your keywords that you want to rank for and search for. And that's why you give them so much space in your tags. No, my strategy here would be to make sure I have every relevant term in the rest of my tags and you can make the match. Um, but what I would dio because I am targeting in this particular listing. Journals for men. It seems sexist. It's not. I promise. Okay. It's just as Theo I would look and see what else could work here. So I already have the word journal. I have the word leather. Have the word notebook. I am missing a sketchbook, and I am missing the word personalized. So I think personalized sketchbook would be fabulous here. And I'm guessing it's not gonna work. No personalized. Now, in this case, I don't like only one word tags. And both of doesn't one word tags. It's a waste of space. No. You want to keep it, though, so it could say personalized sketchbook. Can we add a word on the beginning of personalized? So I'm gonna go in here and see if personalized is the second word or the third word in any of the use. Uh, keywords. So I'm not seeing too much here. Let's try. So here we would want to try something different. Um, let's try. I didn't think that would work. How about just gifts personalised or because I already use gifts with the floral twice. I'm gonna add gift personalized at He says this doesn't matter. And It usually doesn't. But I am gonna add it in there just for good. Measure up. Laurels tend to not matter, but because gift fits in there, I think we should do it. Personal, high sketchbook. We also don't want sketchbook as just a one word keyword. A one or a tag. That's a waste of space. We have men we don't have, man. How about sketchbook, man? The original keyword. I wanted Waas personalized sketchbook. Now do we have this? Could it be in the right order? Personalized sketchbook. Now we just add the word gift and man at the end because that will help get us found in a variety of searches. Now I have personalized. I have custom. I have journal notebook, sketchbook, leather. These are all the important words in a listing. You want to make sure you include them all. We don't have the word cover in. Ah, lot of thes have cover. What do we have here? Cover personalized. Oh, maybe that will work. It does. Look at that. We can take out gift, personalized cover, personalized leather journal cover personalized. So we have leather journal and journal leather that should cover it. Cover personalized. Do we have all of these words? Custom journal Weather. Leather journal. Personalized. Yes. Leather sketchbook. We dio Mother journal cover custom notebook cover journals and notebooks. I'm not going to include that. Uh, that would be a great key word for your shop title. Personalized notebook. Leather. Okay. I think we have that covered leather journal for men. We got that journal Furman. Personalized journal for Women Travel Travelers Notebook Cover Custom Journal for Men, Custom journal Journal For men we have that covered, personalized notebook men personalized That will come up, uh, in search custom. Lots of men and, man, we have any other function key words that will show us for specific men things gift from son to father gift. That's not gonna work. But let's break that one up. That could be a good one. Okay, some would argue. That's a waste of space. I would say. Let's try toe rank for that keyword right there. Friend's birthday gift. We've once again both we better make it good groomsmen, gift, leather. Now, what I would do personally is I would make this another listing. I would make a listing that had the first photo as a wedding, a wedding kind of theme if you wanted to target groomsmen, and it would be like a quote that had to do with, like, you know, friendship for being a best man or something like that. And then I would use all of these these, um, groomsmen, gift leather and unique gifts for men and all of this stuff to try to target the wedding industry. This one is just a general for men kind of thing. We have one more to go. Groomsmen, gift, leather. How? That husband birthday gift about man gifts. Okay, See, we don't have enough tags. Husband birthday gift. Too much. Let's just dio husband's birthday. 16. Complete Listing Example: Jimi Hendrix Painting: let's work through the entire process of finding titles and tags that work on, etc. Using the keyword research process that I've outlined in this course. So Chris Bardal is an artist who makes these amazing paintings and prints, and he asked for help finding some key words that did not have such high competition. So to start the process, I went to my keyword research workbook, and I started with who so who might purchase this item? And I said a musician, music lover, a hint. Hendrix fan, guitar player, guitarist, rock and roll lover. Now the rest of these, I felt pretty sure that they were going to be the same as thes, so I didn't really spend too much time there. Plus, we're gonna dio tons more research when we go to the validating stage. Then I tried to decide what exactly it ISS. So this is an actual painting. It's not a print. So I said Jimi Hendrix painting, Jimi Hendrix Canvas, A Portrait and Art. I also went over, and I tried to describe some of the features of the item. It's colorful, bright, it's large. It's an original painting. It is 30 by 40 inches. Now where does it belong? In a living room in a music room in a music studio? And where might it be especially useful or helpful? I said a homer studio again. We're gonna add so much more to this as we go on. Honestly, I couldn't think of, um, when keywords at all on, and I thought someone might like it to decorate their home or studio. I wasn't sure how the item was made. Like if it's on oil, if it's acrylic or something like that, I I am not sure, but I do know it could be used as decor, a decoration gift. So with that pretty tiny list of words that I brainstormed, I decided to move on to the validating process because I thought it might help me come up with some more ideas. So I started with my who list, and I started typing in my ideas. So musician is my 1st 1 and I wrote down any additional ideas I got so musician gifts. He wrote musician gifts for Men, musician, Wall art, musician art and I went through the entire process. Ah, with all of the words I brainstormed and wrote any word that came up here, I wrote it over here. And the key here is to make sure that the words actually describe your item. That's the most important thing. And this did help me come up with many, many more ideas. So we have things like music lover, Gifts for men, gifts for guitar players, you know, gift for guitarists, 19 sixties decor, Woodstock art, a music studio decor, if any of thes words air listed, even if it doesn't say anything about them on E rank. When we do our next step, there still words that people have used to search for, on etc. And using any of these words will get you in those searches. The next thing I did was to sort all of the validated keywords into their appropriate lists in the next section of the hue word workbook. This isn't really an exact science, but you're basically gonna put, um, anything any term that describes exactly what it is very objectively in the what part. And then the who are where so, like you might put it in your music room. It's Woodstock art. You could put it in a home studio in the music room. Then you go into the function, and basically the function is, um however, it will be used, so if someone uses it as a gift, then you need to put that in the function section. If you put it as decor that's also function. You would use this as to core. So we have lots of gifts in that section and finally the features of your item. So we have like it's an original. It's an original music. Painting on canvas is colorful. It's bright, it's hand painted. I also put the sixties ideas in there as well, just to see. So after I sorted all of my keywords into their appropriate lists, I went through and did the research. Now this took a little bit of time, but it ends up being worth it because you have a really good list of keywords that are the best for your item. If you're on the rank, go to the keyword tool, you can go right there, and they recently updated this. So my original example used the old version this examples using my new scoring guide, which you have in your workbook from this course. So we're looking at average searches. That's just how many people are using that term to surgeon, etc. Every month, on average, etc. Competition like how many listings are there for that keyword? The seat ers click through rate, and this is kind of like engagement waas. Just if someone sees their sees a listing with that keyword in search, do they click on it? And the long tail graph helped us understand a buyer's intent. So if we use the long telegraph, we can see if it's a dark green. It's more of a long tail niche keyword. So someone searching for a long tail keywords is more likely to buy. So that's why we give these dark green keywords of five and we give like the red. They're much more general, and they're mostly used by like people who are just browsing or getting ideas. So we want our keywords to be right around here. Then you simply go through and score each of your keywords based on that scoring guide to come up with a total score. Do not remember the, um, Google searches is your tiebreaker, so you don't use that when you calculate your score, so we end up with like Jimi Hendrix painting would be our number one. What keyword and we would go through. Do this for all of the key words we have and then put them in a list where we've ranked them. So our first what keywords are the Jimi Hendrix painting? Jimi Hendrix, Art musician, art, rock n roll, art and so on. Based on the numbers. Our best keyword for who or where is the Woodstock decorations? Then we have gifts for guitar players. Musician gives her men guitar player gift the whole way down the list there. And now, with my list of ranked keywords ready to go, I am going to write my title and choose my tags. So I am starting with our number one. What keyword If it described the item, and if it is the most specific when we have our number, one key word here is going to be Jimi Hendrix panting. First of all, it describes exactly what the item is. Second of all is very specific, some putting that right there. The second thing is a cure. The tells who are wear, so go to the next list and their number cured here is Woodstock decorations, and I think that's fine. We can put that there a cure that describes the function of your item. I chose from this function list gifts for guitar players, which also seems appropriate. And then I chose something from the futures, so I didn't go with colorful painting. I think that can apply to so many things. So I decided to do something a little bit more specific and to also try to get of greater variety of words in my title. And I went the whole way down to hand painted art on canvas. I wanted to get in the word canvas. I wanted art I wanted painted, and I wanted people to know that it's not, um, not the price it is without it being really special. So someone is actually the Christmas actually painting this on a canvas. Uh, and then I also decided Teoh, add in rock and roll art from I can't Remember which lists it was from from the what keyword list Rock and roll Arts. I thought rockin rule would be a good search term there, so I go here and create my listing. Jimmy Hendricks. That's painting comma space Woodstock decorations, Gifts for guitar players campaign Ted Hurt on canvas, rock and roll art. I actually may even want to switch some of these words around. I'm keeping for sure the Jimi Hendrix painting at the very first position. That's exactly what I want to rank for, and it describes my item exactly. It's also very, very specific, So I might even put like, hands painted art on canvas or even, like rock and roll art as our next keyword. Then, like Woodstock art, what's sorry? Woodstock decorations gets her guitar players and hand painted art on campus. Now the cheese, your tax, You're gonna take those exact keywords that you put in the title and put them in your tags . So I'm just gonna copy Jimi Hendrix painting, go down my tags, put it in there. Unfortunately, it's too long. So I'm just gonna take out painting Jimi Hendrix Lemon. Gonna just type in Hendricks painting. Our next one is Rock and roll arts. Copy that and paste it. Okay, we also have Let's see Woodstock decorations. Put that in. No, that's too long. So, Harris, my thinking about that I don't really want to take up to tags with the Woodstock thing. So I'm gonna go with my second favorite Woodstock, um, he word Woodstock art instead of Woodstock decorations. And then I'm gonna dio the gift one Gifts for guitar players Paste that in. That's too long gifts for guitar, and we'll type in four guitar players and overlapped Um, let's do hand painted art an art on canvas. Then I am going through, and I'm choosing some different ideas from my key wordless to try to rank for some variety for a variety of keywords and also for some of my other best keywords. So I have some things like Jimmy hundreds art, colorful succeeds, artwork, music, studio decor, musician gifts and guitarist music room. So that should give you your entire title and tags section and down in the material section . You just want to put like what it actually is. It's a canvas. It's a painting, a painting on campus. Yeah, we'll go with painting on campus, and that can be your material. Also, a few years, something it depends on like what kind of painting is so it might be like an acrylic. I'm not like I said. I'm not sure what it is. So put your type of paint on there, and that should be good for your materials. So that's it. That's your title and your tanks.