Escape the Freelance Grind and Transform into a Scaleable, High Growth Startup! | Nate Ginsburg | Skillshare

Escape the Freelance Grind and Transform into a Scaleable, High Growth Startup!

Nate Ginsburg, Entrepreneur | Investor | Yogi

Escape the Freelance Grind and Transform into a Scaleable, High Growth Startup!

Nate Ginsburg, Entrepreneur | Investor | Yogi

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
13 Lessons (1h 23m)

    • 2. Pareto principle

    • 3. What is Pareto Revenue and Why you NEED to Find It

    • 4. How to Find Your Pareto Revenue

      Pareto Revenue Worksheet (1).xlsx
    • 5. Your Unique Selling Proposition

    • 6. Crafting Your Product Offers

    • 7. Test and Validate Your Offers

    • 8. Systemize and Document Your Business

    • 9. Delegate to FREE Your Time

    • 10. Pareto Marketing

      Pareto Marketing (1).xlsx
    • 11. New Growth Channels

    • 12. Bullseye Framework for Systematic Growth

      Channels + Bullseye .xlsx
    • 13. Success + What to do Next..

  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels
  • Beg/Int level
  • Int/Adv level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.





About This Class

>>Are you stuck in freelance mode, working for yourself but still a slave to your client's demand?<<

I'm sure you are sick of trading time for money! It is time to STOP - go from being a time-for-money freelancer to an independent business OWNER!

Fast track your success with this proven framework to growing your business.

This course will walk you through, step by step, the EXACT MODEL for achieving the freedom that you are granted by being a business owner, complete with specific actions and worksheets along the way.

Meet Your Teacher

Teacher Profile Image

Nate Ginsburg

Entrepreneur | Investor | Yogi


I'm a location independent entrepreneur, investor and yogi. I've been traveling around the world running my businesses since 2013! My first big success was in the Amazon FBA space. Where I build and sold my business for just under One Million dollars! You can watch the video below about my story starting, scaling and selling my FBA business below.

See full profile

Class Ratings

Expectations Met?
  • Exceeded!
  • Yes
  • Somewhat
  • Not really
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Your creative journey starts here.

  • Unlimited access to every class
  • Supportive online creative community
  • Learn offline with Skillshare’s app

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.


1. WATCH THIS FIRST: Hello, everyone and welcome. I'm really excited that you decided to ah, join me on this journey really excited to go through this Ah, together and to make this as as impactful and valuable for you as possible. So before getting into the content, just want to talk a little bit about the kind of course structure to help you get the most out of the material. So my goal for this course was one thing, and that's to make it as actionable and easily actionable for you. It's possible. I want you to not just watch the lectures, you know, learned some things, but really take action and help you grow your business and, you know, transform from someone who's just a freelancer trading your time for money to a really business grow ble scalable startup. So the the format for the class of the way that I set this up to try to make this is easy for you as possible is we're gonna have there's gonna be there's different sections and each section's gonna have the lecture, which is the content followed by an action item. Now the action item is ah, something is your, you know your homework. That's what you have to Then go and do before moving on to the next part of the course. So some of these action items are, you know, easier than others. Some could take an hour. Some could take a day. Others may take weeks. But it's really important that you execute and you take action on those action items in order to continue to progress through the course and and get the most value from it as possible. All right, now. Ah, just last thing before digging into the content, I just want you to know that I'm again, really, you know, pumped and excited for you to be here and for you to join us. And, ah, if you have any questions or comments, don't hesitate to reach out to me. Post questions. You know, things like this. You know, going on journeys like this are best done with other people. So, you know, we're all here to help each other post comments, help entry. Answer each other's questions and, you know, always feel free to reach out to me. I really want you to succeed. I want to help you. And ah, yes. So So don't hesitate to reach out. You know, post some questions that you can shoot me an email Nate at Nate ginsburg dot com Um, I'd be happy to discuss some of the stuff with you. Ah, you know, individually. Further. So Ah, with that, I will let you get to its two year success and see you in the coming videos. 2. Pareto principle : Hey, everyone. Ah, Before getting into Thea, the bulk of the content, the material just wanted to refer a minute on the Pareto principle, also known as the law of 80 20. This is going to come up multiple times throughout the course and so just want to make sure that we are all on the same page and you know, and understand it and understand how valuable can be. So if you're not familiar, the Pareto principle states that for many events roughly 80% of the effects come from 20% of the causes. So what does that mean? Basically, this is saying that all inputs are not equal now. This is really important for us to understand because this allows us then to when we recognize that all inputs aren't equal. This allows us to, you know, focus on the inputs that are giving us the greater output. So the goal here is to, you know, identify whatever that whatever that 20% is that is going to generate the 80% of of the output because that's going to improve our efficiency and make make the stuff that we're doing. You know, that much more effective So the proto principle, You know, we'll talk about how it applies to, you know, business and helping to transform your business. But really, it's it's so widely applicable. There's so many applications. Like I was saying, with business, you know what? What we're gonna look at in a second is how 20% of your profits are coming, or 80%. I'm sorry of your profits are going to be coming from 20% of your projects or 20% of your customers, you know, flipped out on the other side. It's a you know, 80% of your headaches are gonna be coming from again 20% of your of your customers, you know, just like with with the credo, principal, um, you know, were a lot of what we're gonna be looking at is identifying that 20% to focus on. So, for in the instance of business, we're gonna look at the 20% of our, you know, projects that are going to generate 80% of the revenue. So looking at you know what to double down on, but on the other side, it could be used to eliminate things. So, in the case of 20% of your clients generating 80% of your headaches. You know, that could be a 20% that you're looking to eliminate or ah, you know, I guess. Yeah, Cut. So it's not just business, though social as well. So you look at, you know, 80% of your social activities are, you know, going to take place with 20% of your friends. You know that on the other side, 80% of your stress is probably gonna come from 20% of your, you know, social circle as well. So some macro examples. So look at something like wealth distribution. 20% of the wealth is gonna be held or 80% of the wealth is gonna be held by 20% of the of the population. Azaz. You know, following that, 80% of the property ownership or land ownership is again gonna be held by 20% of the population. And, you know, even if we look at something like sports, you know, 20% of 80% I'm sorry of the goals or points are gonna be scored by 20% of the individuals. So you know, the point here is just to recognize that this Pareto principle, the 80 20 is really, you know, everywhere. It's Yeah, uh, law, that is, you know, applied invisible throughout many, many aspects of our life. All right, so we just talked about the 80 20 and, ah, you know how the 20% of the inputs generate 80% of the outputs, but it doesn't stop there because it's not just the Pareto Law, the 80 20 principle. It's really a Pareto curve. So what this means is that yeah, there's the 20% of the inputs that produce 80% of the outputs, but we can apply the 80 20 to that, which is going to mean that, you know, 4% of the input is going to produce 64% of the output. Taking it a step further 0.8% of the input is gonna be producing 51.8% of the output. So, again, it's just, you know, important here to realize and recognize that all inputs are not equal and that we really have an opportunity here to, um, you know, identify and focus on those you know 0.8% or 4% or 20% off the inputs that are going to generate the much, much more large proportion. It's, you know, effect of the outputs. So, you know, this is ah, just to kind of get you in the Pareto mindset because this is stuff that, you know, we're gonna talk more specifically about it and how we're going to apply it to our business . But, um, yeah, I just wanted to, you know, make sure that we're all on the same page and, you know, understand this law, this rule and, um, you know how ah, the many applications that it has. So with that, I will let you get back to the main content. 3. What is Pareto Revenue and Why you NEED to Find It: Hello and thank you for joining us. I'm really excited to be here and excited that you decided to join me. This is going to be the first part in the series. And we are going to take a look at what is your Pareto revenue and why you need to find it . So ah, to help illustrate this point as well as others throughout the course, we're going to take a look at Ah, Freddy. Freelancer. So, Freddie freelancer is ah, fictional. But he is made up of experience of my own personal experiences, as well as experiences of friends and other freelancers that I have worked with so a little bit about Freddie. Freddie is a freelance designer. Ah, he's involved in a wide variety of projects. He does some web design, logo designs, image editing, illustrations, etcetera. It's a very talented guy. He is and has been supporting himself financially. You know, some months are better than others, but ah, you know, he he gets by and a big reason for that is he is He's a hustler, you know, he goes out, he finds opportunities, makes things happen for himself and has been having some success all that being said, Freddie has been, you know, been ah, at this freelancing thing for a while. Um, you know, like I said, he's been making okay, money, But, ah, you know, now he's recently been looking at his life looking in his business and decides that he wants something more so as, Ah, Freddy is kind of examining his business. His ah, you know, different different projects. He starts toe have this realization, and he sees that, you know, of course, different projects, you know, pay different amounts. But the big thing that he's starting to see and realizes that it's not always the biggest and hardest projects that pay the most. You know, sometimes he has these projects that are actually pretty easy or, you know, relatively quick and, you know, proportionately they pay much better. Whereas some of his you know, some of his projects that don't even pay the best end up, you know, taking up, you know, way more of his time. So this is gets Freddie thinking, and he's realizing that you know all of his money. All his revenue is not equal. So now this has, you know. Now Freddie wants to dig in and, you know, find what? That you know what that revenue is that is going to, you know, that he needs to work the least. It's the easiest, the least time consuming that is going to give him the maximum results. So just like the so the 80 20 Principal Thea Pareto principle Freddie is going to, you know, now he has this goal of finding his Pareto revenue so again that Pareto revenue is going to be that 20% of his projects, or 20% of his work, that makes up the 80% of his output. You know, the 20% of his input that again generates the 80% of his output. So finding those, um, you know the optimal efficiency of his work that he can, that he gets the most output and can can make the most money with the easiest. Now, when we find our Pareto revenue, it will allow us to focus on what will make the biggest impact on our businesses and weed out everything else. I wanna say that again because it's really important when we find our Pareto revenue, it will allow us to focus on what will make the biggest impact on our business and weed out everything else really important. So again, Samora benefits. So why we need to find that Perretta revenue that you know, 20% that that brings us the 80%. So while when we find the Pareto Revenue Perretta revenue, then we are able to get the maximum results with the minimum effort. Again, we're gonna be looking for the 20% of the project separating in the 80% of the revenue or the 20% of the work. That brings in the 80% of the of the benefit. Further, when we have that, when we find that Perretta revenue, it will give us a clear focus. You know, we won't We won't be then chasing all of these different types types of jobs because we will know what kinds of jobs are the optimal, you know, our most optimal for us in times of effort and, um, and revenue. So this will give us a clear focus will. No, you know what to focus on, which also will help us know what not to focus on so really important. And then leading into the last point is that. You know, when we have that focus, when we know what that Pareto revenue is for our business, we have that clear Focus it, then, you know, instead of instead of being scattered and hustling with all these different types of projects. Now we are able to system eyes but become systemized and then therefore scale that most effective part of our business, which is going to allow us Teoh, you know, grow far beyond what we You know what we are able to afford just doing ah, bunch of different types of scattered types of projects. So there you go. You know, again, the Prada revenue really, really important. And on the next video, we'll take a look at how we can discover it for our own business. 4. How to Find Your Pareto Revenue : So now that we know what the Pareto revenue is and why it's so important, let's take a look at how we can go about finding it was actually a ah, pretty simple process that we're going to go through to discover our own Prada revenue. And really, what it comes down to is just being organized. You know, tracking your projects, Theo effort you put into him and how much you make. So let's look at how we're going to do that. Um, we're going to in a second. We're going to take a look at a sample worksheet and then I'll give you ah, download link to Teoh filled out this worksheet template for yourself, but it's a really simple. What we're gonna do is in one tab. We're going to just list our projects, you know, just jot down all the projects that we completed in the last in, say, the last year, a couple of months, six months, you know, whatever you I guess, can remember, you know, the more the better. Uh, Then what we're gonna do is organize our projects together, Aziz. Well, as add inputs for time and money. So this is going to allow us to, you know, see which, you know, just have clear stats and, you know, get really organized for you know what projects? You know, what different types of projects. And you know how long they take what kind of effort and how much they pay. And then from there, when we have all of this kind of lined out, you know, lined up in front of us, uh, you know, the ah Preta revenue will usually make itself, you know, make itself clear. So let's hop over to ah, to the worksheet. I'll, um, you know, walk you through a ah, sample worksheet, and so you get an idea how to fill it out for yourself. All right, so here we are on the Pareto revenue worksheet you see on this first tab is just simply a project list. So, you know, just list out all of your projects from whatever you know, sort of time, period. The longer, the better. You know, You want to have, at least ah, you know, the more data points that more clearly, we're going to be able to, you know, extract some some good actionable information. So, you know, as much as you can remember or, you know, as long a time time period is gonna be ideal. So here this is, um you know, these are projects for our good friend Freddie Freelancer. And let's take a look at Yeah, his projects. You see, we've got some web design, some logos, image editing, more web design, more image editing, more logos, etcetera. So no First Ah, that again. The first step is just, you know, listening out your projects really simple. Next, we're gonna hop over onto ah Teoh the next tab, and we're going to first group the projects together. So you see, we got all the Web design logos, image illustrations, gifts, and then we're going to enter the time that it take that you know, each one of those projects each one of those projects took. And then we're going to add the money, the revenue from each of those projects. Also, the last thing is, you know, adding some some notes. So if there's anything, you know, maybe common strands with certain types of the projects or good things or bad things eso we see here Interestingly, you know, lots of these Web design projects came from agency work. So is a contract it from an agency. We're gonna We're gonna come back to that later. Other stuff could be, you know, logos To be a difficult client. Image editing, maybe easy client gifts, you know, lots of back and forth. You know, whatever you want, Teoh enter notes that are relevant to the amount of effort or output that you know that each of these project takes. So either the no amount of effort that you put into it or the, you know, common strands with the outputs or or types of projects. So moving on, we got the totals. So we've got ah, the project type. Um, the total amount, the total time, the money, total time average money average and the money divided by time. So take a look. So we total these up for Ah, for Freddie Freelancer. We've got eight web design for logo three image editing, two illustrations, one gift at the time, input money, etcetera. And, um so the big thing. So, you know, when we John all this down, we write all this out and get organized. A few things stick out. So one is that the Web design clearly has the most project. So eight Web design projects more than double the second amount. And when you look at the total money, you know, that is the Web design, you know, by far in a way, you know, brings in the most revenue, makes the most money and also, you know, looking at the money divided by money invited by time metric. You know what design is you know is again at the top that, you know, pushing that a little bit further. Interestingly, in this example, you know, the majority of these web design projects, you know, came from an agency. Ah, the majority of them in terms of amount, you know, revenue time put into them all again from from this agency. So that is, that's good to know. And, ah, you know, from this weekend, we can clearly see that the web design projects are the ah, the most plentiful. Um, they make the most money and, ah, specifically, Web design Web design projects that are coming coming from an agency or contractor from an agency you know, are the, you know, the bulk and the most profitable. So in this case, Web design from an agency is going to be the Perretta revenue. So the web design from an agency is Freddie Freelancers. Pareto Revenue. All right, so now our first action item and this is going to be for you to find your Pareto revenue. So go through, download that worksheets, enter your projects, get your projects organized and, um, you know, dig through and see what's of your projects Are, you know, is your Pareto revenue. What projects are the, you know, the best. The most plentiful, you know, generate the most revenue for you. So, uh, now go and you know, down those those worksheets, fill it out and identify your own Pareto revenue. 5. Your Unique Selling Proposition : Hello there. Now we are about to talk about your unique selling proposition, what it is, why it's important and how we're going to find it. So first, take a look after a definition of your unique selling proposition, or USP. So we've got the factor or consideration presented by a seller as the reason that one product or service is different from, and better than that of the competition. So basically, with our unique selling proposition, we want to communicate who it's for, who are product is for, uh, what is the benefit of our product? Ah, the unique benefit of our product as well as, ah, why is it different? So what makes our products different and what makes our product unique? So there are five different ways that we can be unique. And it could be, ah, you know, one or ah, combination of these things. So the first is we can have ah, unique service. Um, could be stuff like guarantee your friendliness, delivery time, customers, customer support response. Uh, etcetera. You can be unique because of ah, the market that you serve. So, um, you know, you're the ah, the only business that is your business that is catering towards a really, you know, a specific and unique market can have a unique product, so your product could be, you know, tailor made for X. You know, whatever. You know, whatever solution that year or whatever problem you are solving could have a unique experience. So the entire process of getting and using the product is unique or the product itself is an experience that that is unique or you could be a unique with price. Could be low price could have ah, unique business model to be premium have a unique add ons, etcetera. So, ah, tip to, um, you know, help you discover your USP, um you know, in even after going through and, you know, finding you're finding your predator revenue and seeing you know what it is we're gonna be focusing on, uh, still, too, you know, help us to find that USP We can ask for testimonials from our past customers and by asking for testimonials, we can, you know, see what things repeatedly come up when other people are referring to our business. You know, do they say that we have ah, you know, a unique type of delivery or is everybody you know so pleased with our response time? Or do we notice that the market is, um, you know, the market is unique, that we're gonna be getting these testimonials from So just one thing that you could, uh I guess Do Teoh help discover your USP is by asking, you know, asking for our testimonials and feedback to see what what commonalities come up. So we got our a USP from our good friend Freddie Freelancer. We got his USP no hassle white label web design for agencies that improve conversion. So this one, you see what we're hitting on A few things we're talking about the unique market. So four agencies, um, and as well as you know, we have some unique products saying that it it improves conversions as well. So this this Ah, this US thesis, USP is is not too bad. And ah, one thing that we also want to keep in mind with the U. S P is to it is ah, want to pass what we'll call it the headline test. You know, say, if this was a headline that, you know, popped up somewhere, would somebody click on it? one. Would somebody read it? So you know, you want it to be Ah, you wanted to, you know, kind of stand out and, ah, you know, B b a little bit exciting. All right, so now your turn, your action item is to write down your USP, you know, take into consideration some of these different factors that you know, that we talked about the different ways. You can be unique. Um, and, yeah, you know, Johnson stuff down, and, you know, as always with these action items, feel free to ask questions. You know, post your USP if you want some feedback. We all want Teoh help each other succeed. So with that, I'll let you get to it and write down that U S P. 6. Crafting Your Product Offers : Okay, so we have discovered our Preta revenue. We have to find our USP. And now it is time Teoh, wrap all that up and package all that into some nice, concise product offers. So take a look at some character. Six of good product offers, of course. First and foremost deliver value to the customer. We want whatever we're selling to, you know, add value to the customer, which that in turn, of course, justifies us receiving payment. We want to set expectations. Clearly, it's going to cut back on back and forth and as well as you know, miscommunication. So make sure the expectations and delivery Bols etcetera are clearly defined. Ah, something to, you know, start to think about. We'll revisit later. But having a good product offer is going to be systemized herbal. So something that's gonna be repeatable thinking of some processes or steps that, you know that consistently follow on the way to the product delivery. It's good to have options at a few different price points, so you know it well, hit on this more in a second. But you know, different people will want to be paid, you know, pay different things You know, sometimes you know, there is a, you know, small subset of people that you actually want to pay more. You know, they have money and they want to, you know, pay you more for whatever it is you're doing. So just giving them an option to do that is going to allow us to, you know, capture some more of that revenue. Then you know, on the other side of it, you know, some people are going to, you know, want You just want to spend less and so giving them again, you know, an option to do that as well. Teoh, Capture capture on that. Still capture on that revenue. The last you know really, really important is they improve over time. You know, with with any of this stuff you know, the product offers us p This isn't like a ah, you know, set it and forget it Or, you know, done once and, you know, set in stone kind of thing. We want to continue to look at them. And as we progressed with our business and continue to get, you know, customer feedback want Teoh, you know, edit and improve these offers So that they, you know, can be as optimized. And yeah, as you know, good as possible. All right, so I talked about this second before, but we want to have a couple of different packages and just, you know, some basics Here have ah, three packages package one the low price. Very easy to execute. So this is gonna be like the simplest thing that you can do won't take you very much. Um and you know, of course, has has the lowest price. Then we're gonna have package number two. Just gonna be athe medium price. That's any kind of the sweet spot. This is going to be the one that were really going to be trying to push people towards. Um, it's gonna be the ah, you know, average or, you know, most value optimal value for the op. Samana work on our end, and then on the last, the package three is gonna be a, you know, a very high price. But, you know, then Teoh make it worthwhile on our end. Um, it will be more work, but, you know, plus add just kind of whatever the bells and whistles, you really just, you know, having having this package there. This option is, you know, Decatur to the consumers that you know, just want to, you know, pay mawr. They have money. And, um, a lot of you know, there is a group of consumers that, you know, equates mawr money to more value, so they just, you know, want to get the biggest and best and, you know, most expensive of whatever is available. So we want to just, you know, give them that option. And so, you know, quote a really high price that Yeah, sure, you know, will entail more work, but, you know, we're gonna be more than compensated for it. So let's take a look at some sample packages for this white label Web design for Freddie Freelancer. So ah, sample package one could be just a template theme for lowest price 10.500 bucks. This is gonna be really easy to set up. Won't take very long, but still could. You know, the I'm gonna make good good money for for the input package to is gonna be a theme, plus some customization. So in this in this example, this is going to be the package that we're going to be, you know, driving people towards That's gonna be the kind of sweet spot. And ah, Then last, the third package three is gonna be on all custom design. And on that, you know, yet that will be, ah, that will be more work. But we will charge a lot for it to, you know, still make it still make it worth our while. Uh, you know, these air just, um, like, uh, shell or outlines of, you know, of some different, you know, different packages. You really, ah, would want to make each of these much more detailed and, you know, really, really clearly defined the delivery, bols so that, you know, all the expectations are laid out. Clearly, all rights. Now it is your turn. Time for the action item is right out. Three product offers. So take your your predator revenue, whatever, whatever that you know, services, um, you know, in incorporate. Think about your USP, and you know what makes it different, and, ah, you know, now you know, flush out some product offers, um, you know, again, feel free to, you know, share with us with the community. The discussion section, you know, post out your product offers, you know, happy to take a look and give feedback a swell. As you know, it's a good opportunity to get feedback from from everyone else. So there you go get started, right? Those product offers and, you know, again, don't get too caught up on these with everything. It's just a, um you know, nothing is permanent and we just want to get started, have something there. And, you know, we can always iterating and improve, you know, as we go. So all right, I'll let you get to it right out those three product offers. 7. Test and Validate Your Offers: All right. So we've we've got our offers now, and before we really double down on them and push them forward, we want to test and validate them. So make sure that we are offering things that people want. So how do we do that? The easiest and quickest way for us to test our new product offers that we've that we've created is to pitch them to past and current clients. You know, we've, ah, work with some clients in the past, you know, currently, you know, have some different projects or, you know, different businesses that we work with. And we want to You just let them know about our new products, the new direction that we're going with our business to see if they might be interested. So some easy ways to do that is going to be to, you know, just send out an email, you know, go through your current Ah, you know, past client roster, shooting an email. Tell him about your You know, the new direction you're going your new ah, your new products and ah, see if they're interested or you can do the same thing, are say the same thing. But Ah, just pick up the phone and give them a call. Another. And the thing you can do with these two, you know, when you're getting started is to offer them at a discount. You know, say something like us. You know, since we're offering this as a new service, you know, our first handful of customers or we'll get it at a discount. Or, you know, or something, like since we've worked together in the past, you know, I'd like to offer this to you, you know, first at a discount. Really? The thing is, just to get these offers out there to your existing network to see what people things start to get some feedback and see if people bite. So go back to our our friend Freddie. Here's ah, sample example of an email of Ah, you know, him pitching his his new products. So says to a past customer sta Hey, Marty just wanted to shoot you a note about the new direction. I'm taking my business. No hassle. White label web design That improves conversions. I found so, uh, just, you know, let them know that Let them know why you're emailing them. Um, you know the new direction, your business as well. As you know, tell them what that direction is. Then further goes on to. I found that my Web design produces really impactful results and so want to focus on that to provide maximum value. I know that you've got a lot of online business clients and don't have any in house design team. You can pitch my services to your existing clients, an increase in price, and I'll handle all the work. So they're just, you know, going into a little bit of Ah, you know, the why you've gone into this direction, talk about the you know how it fits this particular client. And you know how it benefits them. The notes, The last line at the end. Since we've worked together before, I'm willing to offer my new packages at a discount, take a look attached and let me know what you think. So, you know, just send, let them know about the packages and yeah, to get their feedback. So, you know, use a general template like this, you know, email like this to, you know, to send out to your your own past and current clients telling them about the new direction you're going in. So if if all goes well, you could get an email back like this, saying, um, hey, Freddie, congrats on the new business direction. Who's looking your packages? They look great. Ah, lots of opportunity for us to add value to our current clients as well as makes the money. I brought it up too few of our clients and one of them is interested. Free to hop on a call to discuss next steps. Cheers, Marty. So if you ah, get an email response like that or get a few email responses like that, that is That's good. That's great. You know, that shows that people are genuinely interested in the offers and the package that you've developed. And I'd say that that is good enough Encouragement Teoh to really move forward with them, you know? If not, you know, maybe if if you don't get some responses that are that, are that favorable? You know, that's okay, too. If that's the case, we just want to kind of go back to some of these different parts of the process and, you know, refine our products. You know, refiner, different packages you know, if if some of these people that we reach out to, you know, don't expect express that they're, you know, not particularly interested. You know, this is still ah, valuable chance to get some feedback. You know, engage them. Ask them why. You know, why don't they like it? Um, you know, maybe, what would they like? Ah, you know, how could you improve your current offers to, ah, to make them interested. So, um, you know, either. So when we are, you know, engaging thes past and current clients, you know will either get Teoh, validate. This. Ah, is package ideas that we've been working on or will be able to get some. You're really valuable feedback. And, um yeah, hopefully be able to take that Teoh refined these packages to something that people do want . All right. So time for your action item. This is going to be ah, pitch your new products, your new packages to your existing client network. So, um, go ahead. Uh, send some emails, make some calls, and ah, keep us updated. Let us know about the responses. You know, as always, post your any questions or successes. You know, any Ah, roadblocks. You might run into post them in the comments and discussed in section Happy to ah, happy to help myself and always valuable to get the feedback up the community. So with that, I'll let you get to it. 8. Systemize and Document Your Business: all right. Now we are moving on to the ah to ah, the next section, the next part of the process of going from just a one off freelancer to a really system I Zobel scalable, high growth business. And in this next section, the first step is to a system eyes and documents. But to first recap a little bit about what we've done already. We have found our Perretta revenue so found that 20% of our business that generates the 80% of the output we've crafted and then validated our offers. So we put together some different packages and sent them out. Got validation that you know, that those are indeed what people are looking for, people like them. And so that at this point, you know, we're ready to double down on and really push things forward. And the way that we do that is to get really systemized and organized. So what we're gonna focus on now is, um is system izing and organizing our our business and that is going to be through a standard operating procedures or S O. P's. So ah, definition of what our standard rated standard operating procedures. There are established or prescribed methods to be followed routinely for the performance of designated operations or in designated situations. Eso Basically they're just instructions, you know, simple steps to follow for the execution of different parts of your business. We'll get into some examples here in the second, but some some benefits of standard operating procedures And why, why? They're really important. So Ah, big thing is they allow your your business and your delivery bols and your outputs to be repeatable, inconsistent. You know, we want to standardize our offerings as much as possible so that we have consistent outputs , you know, consistent, you know, high quality outputs. And, you know, we're able to do that when we have a clear set of procedures that make the execution, as you know, simple and repeatable and consistent as possible. Another, another benefit is that Ah, these S O P's make our business modular. So what I mean by that is you know, it will. It can break down really big projects or, you know, big aspects of the business into, you know, smaller, smaller, different chunks. You know, modular chunks that can be executed eventually by, you know, other people from asides from just ourselves. And also when we create these S O. P's, this becomes the intellectual property of our business. And so that's valuable. You know, if at some point you're looking to sell your business than you know, having this intellectual property and these S O. P's and these systems in place for your business is going to make it much, much more valuable. So ah, getting started. You know, these are really not that complicated. What we want to do is just simply first pick in activity in your business. This could be anything product delivery, on boarding, customer interaction, hiring, firing, just some examples. And then all we're doing is just documenting the steps to complete it. So we'll hop over to an example in a sec. But it's this is, you know, can be a simple as a Google doc that says, step one, Do this step to do the step three. Do this etcetera. You really don't need to make things more complicated than they need to be. Then just the last step is going to be Teoh. Save somewhere that you can then give easy access to others. So this could be stuff like Google Drive or Dropbox or asana or base camp because, you know, the idea is eventually to be able to delegate these tasks out. So we want to, you know, document and system eyes. And, you know, make sure that these systems are easy to follow in working ourselves first. Ah, but then eventually, we're gonna want to, you know, delegate that out. Teoh, allow others to help us with the execution. Remove ourselves a little bit from from the business. So ah, with that, let's go take a look at some examples. All right, so here goes, um in ah example for an on boarding S o P. C. It just says new. Ah, new customer project S O. P. And then we have just 10 steps listed out for what to do when there's a new customer project. So you know what this is again for our friend Freddie Freelancer is just kind of, uh, general or, you know, generalized S o p. But you can see it. It doesn't have to be complicated. Just, you know, simple steps for how to You know how Teoh execute a certain part of your business. A big thing with these s o ps is to is to that they're not a it's not a ah, you know, just set it and forget it kind of thing they're meant to be, you know, fluid and evolving and improving. So just, you know, getting them started so that you can work on them and make them better is ah, you know is ideal. One thing in here that you know you can do is, you know, in in this s opiate references, some different sort of, you know, documents involved, and so you can, you know, make them and then, you know, and then linked to them as well. So just to keep everything in one place eyes, you know, something I recommend. So either you can either in, like, Google Drive. Or you can upload different documents and have them all in one place in a Dropbox folder in asana, etcetera. Right? So it's ah, hot back to the presentation and ah, look more into getting started. All right, so now we have that action item. And again, that is, you know, create your first s o p. Really? The goal here is just to break the seal, get started. You know, pick one activity in your business. It could be something that's really simple. Look, A you know something that you, you know, that you do repeatedly in some sort of your business activity, you know, could be related to your product delivery interacting with clients. Really? Just, you know something? You just want to pick it and just get started writing out some s o p's. Like I was saying before, these don't have to be perfect. It's just important to get started. And, um yeah, you know, then the the idea is that they will improve as as you go through these systems and, you know, work through these systems. Ah, you'll see what you know works where there's holdups where there's problems and then you can improve it at that time. So now go ahead and create your S O. P. And, you know, post in the discussions and comments, let me know how it goes. You can post links to him if you want to take a look, get some feedback from the community and ah yeah, so I'll go ahead and create that first S o. P is gonna be the first step in really system izing your business 9. Delegate to FREE Your Time: All right, So now the next step in this process is delegation really important in order to ah, you know, turn our, ah, you know, freelance freelance gigs into into an actual business. So, uh, it's really common for entrepreneurs and, you know, freelancers Do you have Ah, you know what we can call superhero syndrome? That is Ah, the thought that you know, we can do it all. You know, where many different hats fulfill all the different activities in our business. We're the only ones that can, you know that can create our product. Fulfill the delivery, Bols. And ah, that's just has you know how it has to be because, you know, we were the only ones that can do this. We can do it. All were Superman. And the thing is, we really have to have to fight this this notion, because if we if we want to grow, then we're going to need to be okay, handing different parts of the business off to others. You know, the reality is that we can't do everything ourselves, or, um, if we do everything ourselves that's going Teoh severely cap our potential for growth. Um, you know, So we want to become comfortable with the idea of handing different, you know, different pieces off to others, allowing them to help us. And, you know, admitting that maybe we aren't, you know, best that everything on and also, you know, sure, there are things in your business that you that you probably are going to be better at than others. This is your business. You started it. You know. You know your projects, your deliver, Robles better than everyone. Um, but, you know, this is definitely a case where, you know, we you know, we don't want to, you know, we don't want to settle for, you know, bad, you know, bad output. And, you know, people doing bad work. But, you know, it's OK if if we find someone that you know, executes and, you know, performs the different tasks or activities at, like, 90% of what we could do ourselves. But then they can do it. And you know that, um, you know, that reduces the burden on us and allows us to focus on other things, such as growing the business. So, uh, just stuff to, you know, we wanna start to adopt that mindset of being okay with delegating, you know, being, you know, okay, not doing everything not being perfect. And, you know, that's gonna allow us to really to to grow our business. So you know, the way that we're able, Teoh, you know, take a step back, put other people into you know, people into roles is to build our team. This is something it's really, you know, it's going to be necessary to grow. You know, you can't do everything yourself if you want to, you know, have ah, you know, a business that really grows and expands. You can only do so much. And so you just you know, you have to get some other people involved, and you know, we can do that with, Ah, you know, we don't have toe go jump to hiring a full time employee, you know, now there's so many tools and resource is that you can just hire people for, you know, one off jobs. If they work out well, we can, you know, bring them back, continue to use them. You know, we can start with contractors, keep ourselves and our business really lean, not pay for things that were not, You know that we don't need, um, to, you know, to start small and grow from there. And, um, you know, again, this is ah, like I was saying before, it's it's okay if you know, the people that you bring on don't execute exactly the same as you can. You know, it's it's true that you can probably fulfill all the different parts of of your of your offers of your products at at the highest level. But again, that's not gonna allow us to grow. And so we have to be okay with finding people that you know do ah, good enough job for us, even if it's not going to be, you know, absolutely perfect. And, um so the way that we, you know, facilitate this transition and make it as easy as possible is going to be through those s o ps that we've been working on. So, you know, the more S O. P s that we have, you know, we can think of those s o ps as kind of as like building blocks for our business. So, you know, we're extracting our knowledge and experience into these operating documents that then allow us to effectively, you know, delegate to these, you know, to our team and allow them to execute, as you know, efficiently and easily as possible. All right, so now just some some quick thoughts on on hiring and getting started with hiring, you know, this is ah, really big topic. We could you know, we could spend hours talking about this and actually have a, you know, full length courses on on hiring and, you know, effectively using people from, oh, desk if that's something that you don't be interested in, just Ah, just ah, let me know. But to the quick that the high level overview on hiring is, you know, start with, you know, take a look at the activities in your business and start with the most time consuming or repetitive tasks. So the most time consuming ones. Because if we can hand those off, it's gonna free up more of our time or and or the repetitive tasks the ones that generally the repetitive tasks aren't super high level and so are going to be easier to easier toe delegate the next want to make sure there's a good S o. P. Um, Yeah, you know the S O ps are the, you know, the instructions that are going to make this. Ah, you know, make this delegation, as you know, efficient and effective as possible. So got to make sure that we've got a good S o p for whatever it is we're hiring for. Ah, then So what you do is, you know, rights a right, a job posting on I personally use owed ask. You can use some of these other freelance Web sites. You know, eLance, freelancer guru. And I notice, you know, post the job detail ing the, uh, you know, detail ing the project. And, um, you know, go through CIF fearsome applicants find someone that you think you know could execute, and then the big thing, you know, we don't want to get analysis paralysis just, you know, hire fast. So find someone. You think they're good enough, You know, we'll get them started on a small project. Don't Don't you know, bet the house or, you know, rely super heavily on someone that that you just hire. We want to, you know, hire them. We'll start working with them on a you know, small project or a part time basis, see how it works. And if it works out, well, then you know that's great. We can we can continue to use them. And if not, just, you know, fire them fast and move on to someone else. Because if they're not gonna complete the job, well, then you know, then, uh, we've there's a lot of other people that you know that we can find that will complete the job. Well, you know, a big you know, the key in in the successful hiring is going to be the quality of our s O. P. So we gotta make sure that we have those standard operating procedures, you know, well documented. In that way, all this person that we hire has to do is just follow directions. So make sure we've got good S o ps, um, you know, post the job about it, hire someone, get him in there and start working with them and see, you know, see how well they execute. So just here's ah kind of example organizational chart of how you can you know who you can hire to help you execute your S o ps. Help you execute and grow your business. So one is going to be, you know, someone with your skills. So this is going to be you know, of course, the idea is to build yourself, you know, turn, You know, you have this business that we're turning into systems and processes and outputs that we can then hire other people into these roles so that we can step back from that. And, you know, we can work then on the business as opposed to in the business. You know, we can work on the things that Onley weaken Dio, you know, fuel the growth of our business. Ah, while the execution we can, you know, we can hand off to our team. So in order to do that, you know, of course, we're gonna need somebody with, you know, with your skills, whatever those skills are that you've been relying on to, you know, to create, you know, whatever it is that you've been delivering for your products, whether that's, you know, design or development or writing or marketing, Um, you know, technical, you know, whatever. We need to have someone that has our skill that can you know that execute on the delivery, Bols that we have been, you know, for the different projects that we've that we've been doing. So that's one on one thing that I suggest you recommend with this. So this is gonna be the trickiest a higher for because it's it's, you know, it's the most important thes air. This person is gonna be the one that is, you know, really executing on the on your on, your offers on your products. And so, ah, one thing that I'd recommend is is finding apprentice. You know, this is your offering a really good opportunity to someone to, you know, get involved with the business, learn a bit, you know, learned the business. And, you know, this person is gonna be working the most closely with you. And so, you know, find someone that, you know, take them on as an apprenticeship role, offer to teach them and help them and mold them in exchange for them, you know, helping you build your business and, you know, and hammer out your S o P's. Another one that I that I recommend to have is just a general kind of virtual assistant there, ones that can handle really just kind of one off tasks, things that come up and Ah, yeah, basically, they just need to be able to, you know, really execute s o ps follow directions. Well, and, um yeah, you know, be good for you to work with, and then the last is going to be, um, encounter project manager. You know, better to have them dealing with in managing the clients, and then they can relate that to your You know, they can also be getting help from your via And, you know, Relais those instructions and expectations etcetera through that skilled worker or your apprentice to allow them to execute and, you know, focus on what they do and not have to worry about all the decline interactions. So again, here you see, this little this little graphic of a you know, sample kind of organizational chart and, you know, as you notice, you'll see that you know you are not in it. And that's, you know, intentional. That's because you kind of, you know, float outside here, And you are, you know, observing everything stepping in when needed. And, um, you know, really, your your goal is to build out the systems of your business so that it operates, as you know, effectively and efficiently without you. So you know, So you're not directly involved with these things with with any one of these things. Ah, but you know, of course, are responsible for overseeing everything in making sure everything is is running smoothly . All right, now, time for your action item. So ah, hire someone to fulfill one of your S O P's. This could be You know, something is really simple as a one off contractor to fulfill something that's, you know, really? You know, Ah, small task. A small part of your business or this could this could go, as you know, deep or as high as you know, finding an apprentice to really work with you on the three important delivery bols. But the main thing, the important thing is just getting started. So go and ah and hire someone. This is gonna allow you to refine your S o P's. They can help you create your S o P's. And really, the big thing is just getting started. So go ahead and, um, and hire someone to help you, uh, system eyes your business and build yourself out of it. 10. Pareto Marketing: Now it's time to get into the fund stuff. And that is the marketing and growing. Our business we've found are optimal product, you know, refined our offers, validated our offers. Systemized. Our business started to, you know, put some of the pieces in place so that we can I'm effectively growing scale. And that's what we're going Teoh start talking about now, effectively growing and stealing. So the first place that that starts is with this Pareto marketing approach. So just like we talked about Ah, in one of the 1st 1 of the first videos, just like all revenue is not created equal. All channels on all marketing channels are not created equal. So you know what? We're what we're trying to do here is just like we did with the Perretta. Revenue is find what channels you know have been working for us and, ah, double down on those first because they've already been proven. Um, you know, they've they've worked in the past. That's how we've gotten business, you know, up to this point. And so, you know, doubling down on those and hitting those is going to be the lowest hanging for the easiest way to, you know, to kick start our growth. So So some quick notes, the benefits on Do you know why we want to take a look at ah, this Preta marketing? Um it's you know, that's that's the low hanging fruit we want to start with the path of least resistance. So, by doubling down on what's already worked in the past, is going to allow us to do that. It's, you know, So the efficiency and ah, as well a systematic. So what, we're gonna we're gonna go through in a second. We're gonna hop over Teoh just another really? You know, simple Excel spreadsheet to help us get organized and, um, and be able to determine what that Pareto marketing function is and know when we do that. We are, you know, systematically, you know, analyzing our business in a way that is going to allow us to efficiently grow it. So, without further ado, let's ah, hop over to that spreadsheet Allah, walk you through. How Teoh How to find that? Ah, that Pareto marketing channel for your business. Okay, so Ah, here we are. This is the Pareto marketing worksheet which I will make available in the ah in the materials or download section so you can use this as your own. It's a really simple you'll see here on one side we've just got blister clients and on this side of the channel that they came from. So in this in this example, we see the channel's got owed. Ask referral local meet up small road s referrals. Um, local meet up referrals on. We got one website on there. So the first step is just, you know, flushing out the your current client roster current and past client roster and just making a note of what the channel was that you that you found them in. Then once you do that, just get ah, you know, the next step is to just, ah group the channels together. So here we see. Ah, the four channels were owed asked local meet up referral on website, and in this case, the local meet up had generated the largest number of clients. So in this case, the local meet up is the is your operetta marketing channel. And that means it is the, you know, the first, the first channel that you should be doubling down on So with that, let's take it back to the, uh, to the presentation. All right, so now we've got our action item, and this is going to be, ah to fill out that Pareto marketing worksheet, which again, you'll you'll find in the download section. Eso gonna fill out that marketing that worksheet to determine what that Pareto marketing channel is? And then the big thing is Teoh execute. So you want Teoh, you'll find what that's what your product marketing channel is. And then you have Teoh take action and hit it to grow your to, you know, start growing your business. So there you go, Do that, fill out that that worksheets and then, you know, execute, take action and grow your business. 11. New Growth Channels : now that we have already identified and double down on our product marketing channels to find that lowest hanging fruit. Get that? Ah, that quick growth as easily and efficiently as possible. It's time to settle ourselves in for the long haul and, you know, look for look for that continued growth. So the way we're going to do that is to, ah, systematically evaluate the different market are systematically, I'm sorry. Evaluate and test different marketing channels that we can use to continue to grow our business. All right, so here we have a list of Ah, 19 different marketing channels, Quick notes. So some of these channels, your ideas, have been adopted from the book traction, which is Ah, I really, really recommend great book by Gabriel Weinberg and Justin Meirs. Um, no, definitely Check that out for some for some more information on on ah growing, they set traction channels and in growing a business. But eso for now. Ah, here will ah, quick run through these different different marketing channels and ah, then in a second will go through and just do an example of what an activity could be for these channels. So we've got viral marketing, public relations PR unconventional PR SCM, which is search engine marketing, social and display ads, offline ads, s CEO content marketing, email, marketing, engineering as marketing Targeting Blog's Biz Dev our business development sales, um, affiliate program existing platforms, trade shows, offline events, speaking engagements and community building. So these Thies 19 channels all could be effective. You know, each one in the past has been effective for, you know, for a business or start up to grow. And so each of them, you know, potentially could, you know, amok could be the key to unlocking, you know, continued growth for, you know, for your business. So now let's just take a look and we'll go through each of them with an example. Example activity. Okay, so first we got ah, viral marketing. So an example. Activities going to be something like incentivizing your users to share. So, uh, if you use your are familiar with Dropbox, they have, um, you know, kind of built into their to their platform is if you get friends to sign up, it will give you more space. So by them building that in ah, that encourages their existing user base to share it and generate more, more users and sign ups. Next, we got public relations, so this would be something like pitching, blog's and media for coverage. Next is unconventional PR's. This could be stuff like like a PR stunt. So if you are familiar with remember the Dollar Shave Club, they put together this ah, really hilarious video talking about. They're talking about their business and it's, you know, got a lot of attention, actually went viral and, ah, you know, generated a ton of ah, you know, a ton of customers for them. Next we've got search engine marketing. This is going to be paid search ads. That's gonna be stuff like so, advertising on on different keywords in the search engines could be through Google AdWords or something like being ads. Then we've got social and display ads. So it would be things like Facebook ads, Twitter ads or placing content on the Google Display Network or other display networks. We've got offline ads, things like TV, radio, magazines, newspaper or ah, direct mail. Got a search engine optimization, which ah kind of stripped down is earning links that will help promote you, your business, your content in the search engines. Got a content Marketing says Really? You know, publishing great content that could be through blogging and an example if you want to check out is a WP curve really high growth? Start up. That is, um, really killing it with the content marketing publishing really great content that, you know, has really helped helped and continues to fuel their really fast growth. Then we've got email marketing. That's some building an email list and then market to them. So an example would be using something like opt in Bates. So opt in. Bates would be a incentive to get somebody Teoh enter their email. So maybe you put together a resource list. Ah, and then you can go around and promote access to that resource list. Um, in exchange for ah, email, then later you can, you know, send emails that list Teoh. Encourage them to take some sort of action like a sign up or ah, engage for with your services. Next, we've got engineering as marketing and so on. Example that would be like building tools and resource is Teoh to kind of fuel and promote your business. So an example would be like Hub Spot, just like enterprise marketing. And they have all these different little nifty tools built in. If you if you go to the website, their website, you'll see these different kind of, you know, tools or calculators. You know, different stuff that they've, uh, you know, built to, you know, help out others And, you know, and through that that helps get them press And, um, you know, gets people gets their target audience. Teoh, help find them. So next to me. So targeting blog's this would be stuff like guest posting. I'm getting coverage or, you know, maybe getting a little bit creative, something like placing badges on some blog's where your target customers are. I got business development who's gonna be building partnerships that exchange value. So an example of this someone might not might not know about is when Google was in the early days of Google, when they were just starting, they Ah, they developed a partnership with a Netscape, which at the time was a really a dominant a Web browser, that the Google search would be the default search in Netscape. And so with that, you know, Google got, you know, increased exposure by being the default browser in Netscape and, ah, the Netscape got value by, um, you know, offering Google search, which at the time and arguably still is the most quality search product. Next, we've got to sail sources, you know, the outbound stuff, generate leads and then convert them into paying customers. Um, affiliate program is going to be paying people or companies for making a sale or for a qualified lead. So sort of like offering commissions for for, ah, sales or qualified leads. Then we've got existing platforms. So you're going where, you know, customers already are and places that they are already congregating. So this is gonna be leveraging existing, you know, marketplaces platform. So stuff like, uh, you know, selling something on Amazon. You know, you pro things in the apple or android app store, you know, building different, you know, tools or things on Facebook Shopify store, WordPress store, stuff like that. So, um you know, taking advantage of the existing platforms where there's already people and ah, last four, we've got trade shows promote. You go to the trade show, promote your products and service a swell ASI network in your nation in your niche offline events. This could be, ah, attending or throwing meet ups or conferences. Speaking engagements would be then. Ah, few speak at conferences, trade shows, meet ups and last but not least, is gonna be community building. So this is fostering user relationships to generate evangelist. So evangelists are just big brand advocates. That's then help spread the word of your brand for you. So there you have it. Thea 19 marketing channels with examples. Now we've got an action item and this one might be a little bit. Take some thinking could be a bit tricky. What I want you to do is think of at least one activity for each growth channel. So you'll find attached a ah worksheet with the ah, with the 19 growth marketing channels kind of laid out, and what I want you to do is brainstorm. Ah, you know, at least one activity that you could do for each of these channels will get to in the next video that you know, some channels probably make more sense to pursue than others. But at least at this stage, we want to just, you know, be open to different ideas because sometimes will dismiss a channel because we're just not familiar with it. Ah, you know, don't really have very much experience there. And with this activity is just gonna, you know, going to force us to start thinking about each channel. And, um, you know, at least give each channel a chance. So now Ah, go ahead, download and fill out that the marketing channel worksheet. 12. Bullseye Framework for Systematic Growth: now that we have explored the different marketing channels, Aziz. Well, as thought of some ideas to test them, it is time Teoh do just that, Test them. And to do that, we're going to use a ah method or framework called the Bullseye Method. So a bullseye method again, This is something that is adapted from the book Traction, which again, I highly, highly recommend. But basically what we're gonna do is, um, split the different marketing channels into four tiers. Um, so the first tier will have ah, well, have three off the different channels listed, and those are going to be the ones that we are, you know, most confident could succeed or you know, that we can, ah, that we think have the most potential. And then we're going Teoh split up the rest of the channels into tears 23 and four. Uh, you know, starting with tear to is, you know, the next tier of channels that we think has the next highest potential, followed by tier three of the channels with the next highest potential followed by the last year with the rest of the channels that we think have Thea then now the least potential. So the idea here is then, too. See how we can quickly and cheaply test these different methods, starting with the first, the first tier. So, um, going to take these to take the first channels that we list in the top tier and employ some quick and cheap tests. You know, we don't want These are things that we want to be able to test in a matter of days or weeks or, you know, maybe a few months on and spend no more than a few $100 or something on, because what we're trying to do here is just, you know, throw throw some, you know, throw some things at the wall and just start to see if if something sticks. So we just want to throw enough Teoh, see if it looks like there's some stickiness there and then over. What we're gonna do is ah is just repeat. So we're gonna, you know, go through Once we break these channels up into the ah tears of you know how much potential we think these channels have and how easily we contest them. Just go through test, starting with the you know, the ones that have the most potential and see what sticks. And when we find something that sticks, then we're going to double down on it and, you know, and try to, you know, build out that channel as quickly. And you know it's fast, as much as possible before then moving on to the next channel. And what's great about this method is once you get through all of them as your business moves through different stages, different channels become differently applicable. And so once we find some of those growth channels that really work for us are able to achieve some growth, then when we we revisit these channels and you know some some different opportunities come up. So for now, let's just hop over to that worksheet. I'll show you an example of what I'm talking about. All right, so here we are with the ah Bullseye worksheets. Really simple. We've got the different tiers here Tier 123 and four and then in them of listed the different traction channels you know in order of, you know, I think like most opportunity then to the last year of the least opportunity. So in your sheet, though, what I want you to include is not just the channel, but the thesis. Ample activity that you could that you could do to leverage that channel. And ah, yeah, Then when you fill this out, it's, you know, the most important thing is to then go and do it. So starting with those tier one tier one channels, you know, go through them, test them quickly and cheaply and see what works. Okay, so here we are, once again with that action item, and Ah, no, I just mentioned this, but what we're gonna want to do is fill out that bull's eye worksheet and then, most importantly, execute. You know, none of these ideas or, you know, frameworks or your worksheets can help you unless you you know, actually do the work and, you know, and follow through and execute. Um, you know, planning and be organized is good, but any success is going to, you know, come from actually getting out there and hustling and executing. So now go. You know, fill out that worksheet and you know, and ah, execute through those. Ah, those different tiers off growth channels. You know, you'll find some ones that work for you. Double down on those you know, Grow those as much as you can, and then ah, move onto the next one. Rinse and repeat. In this way, you will be able to, you know, sustain growth. And ah, you know that's going to push your business. Really? Ah, really Push your business forward. So there you go. Fill it out. And if you have any questions, you know, as always, post in the comments discussion. I want to hear how things are going for you. A swell as happy to help. So, yeah, There you go. Lets you get started. 13. Success + What to do Next.. : Hey, everyone, welcome to the last section here of the course. Um, we've come a long way together and just have some ah, last last thoughts before I let you go Continue on your path of ah, of, ah, world domination. So, uh, before getting into anything else want to say a huge, heartfelt congrats? We've come a really long way together, gone from a one off freelancer to a riel, you know, growing, you know, scalable business. We've I know we've, you know, done and accomplished so much together from, you know, finding what part of the ah, the revenue is the most valuable, you know, getting organized building systems so that that that process becomes scalable, delegating to build yourself out of the business to stop trading your time for money. And ah, then, you know, finding those marketing channels to have that, you know, continued growth. So you've, ah, you know, come a really long way. And ah, for that I applaud you now. Ah, the ah, you know, title of this. The section is ah is your startup. So what is a startup? Ah, the definition of a startup is actually a new company. That is searching for a scalable and repeatable business model. And so by you know, by those standards you have, you have succeeded, and you have achieved that. And so again, for that, I applaud you. But some of you now may be wondering or thinking, you know where to go from here. We've done all this work together and really, you know, we accomplished a lot, but ah, but now what? So want to go through a couple options that you now have in the? The big thing that I want to that I want to hit on is that you now have options. So, um, one is you can relax, You know, you have built this Ah, this growing business that you that is not dependent on you on you to run. Ah, so you can, you know, relax with your time. Go travel while your business continues to, you know, grow and make money. You can continue to expand your business into some you know, some other verticals by developing products, so these could be info products around. Whatever the services, you've been providing physical products to help your ah, help your growing amount of customers or some software solutions that you know could help there That could be based off of the different processes that you have. Ah, you know, already developed for your business. Another thing that you could do is sell your business. You know you have built in assets. You know, this is, ah, riel business that is able to, you know, run and generate profits without you. So if you so choose, you can ah, you know, you can then sell that business. And, of course, aside from those, there is plenty more. So now, you know, while we've we've done so much and ah, you know, accomplished so much and come such a long way from ah, one off freelancer and to someone who is no longer bound don't have to trade your time for money. You know, you freed yourself from, you know, time constraints from money constraints. And you know, now, like we're saying, you've got options. And while a lot of ways, this is really exciting. And it is. And this is something that we, you know, worked towards for our business lives as ah, something that we always want to achieve. But you know, then I know you know once. Once we get there, it can actually be a little bit scary. Um, you know, now you've got time. You've got money. And so you know. So what do you dio? And you know, at this point, it's really, you know, it's time for some Ah, some serious, you know, self evaluation and think of you know what is important to you. Um, you know, what do you really want to be doing with your life? What kind of impact do you wanna have? And you know, these air, these air tough questions and, ah, you know, And they can be, you know, they they are difficult to answer. Um, the ah, the thing with them also is that, you know, that's not a question that I can answer for you. This is things that you know are unique to you and that, you know, you're gonna have to discover for yourself. And, you know, while this can be difficult, this is you know, of course, a really ah, high quality problem. Um, you know, it's I know it can be. You know, it can be scary getting to this point, but ah, you know, you've obviously you've done so much already you've overcome and, you know, built something that's that's really remarkable. And so, you know, take take that with you and help that too, you know, fuel you into into whatever it is you Whatever direction is you want to go next. So with that, leave you with one final action item, and that is going to be ah, self discovery. You know, figure out what it is that you really want to be doing. What is going to get you excited to be getting on a bed in the morning? Um, you know, what problems do you want to solve? Uh, you know, because now you've got the, ah, the luxury of time and some capital Teoh to do some, you know, to do some pretty incredible things. So But again, these are things that I cannot answer for you. And so I passed the baton to you. It is time for your ah, self discovery to ah take you to the next level again. Just want to say big. Congrats on on achieving what you've had. What you have. Thank you for joining me on this on this journey. I'd love to hear more about your story. You know how this you know? Course how this course One for you. Any feedback, you know? Please. Ah, you know, let me know. Feel free to shoot me. An email Nate at Nate ginsburg dot com. Uh, that's Nate at Nate ginsburg dot com Would love Teoh, Get to know you better. And with that, I will leave you to your self discovery. Cheers.