Entrepreneurship Hustle: From Business Plan to Real-World Success

Michael Chernow, Co-founder: The Meatball Shop | Founder: Seamore's

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10 Videos (45m)
    • Introduction

      2:14
    • Your Idea

      6:39
    • Your Business Plan

      2:50
    • Your Pitch

      4:21
    • Your Location

      4:14
    • Defining the Brand and Your Leadership

      5:52
    • Implementing the Culture

      6:44
    • Creating the Ultimate Customer Experience

      5:57
    • Understanding Success

      4:11
    • Closing

      1:58

About This Class

Thinking about opening your own coffee shop, bakery, or hit neighborhood cafe?

Join star restaurateur Michael Chernow as he demystifies the secrets to success in the restaurant business. In this one-hour class, Chernow — the entrepreneurial genius behind runaway NYC hotspots The Meatball Shop and Seamore's — discusses

  • finding market opportunity
  • nailing your business plan
  • pitching investors
  • crafting a space people love
  • aligning brand and culture
  • measuring success

Every lesson is illuminated with real-world stories from his life as a top restaurateur, with insights that apply to everyone aspiring to open their own small business. It's perfect if you're looking for hustle inspiration, thinking of opening your own spot, or just curious about how great business are born.

171 of 174 students recommendSee All

Wow! It applies to my tutoring business (Big Improvements Tutoring) and we don't sell fish. :)
Awesome straightforward real world advise. I appreciate that Michael talked about specifics like "don't open a restaurant 100 yards from a church" and avoided broad business inspiration like "follow your passion"..
Excellent and succinct practical information on what it takes to create and run a successful business in a competitve marketplace. Highly recommend.

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Michael Chernow

Co-founder: The Meatball Shop | Founder: Seamore's

Restaurateur Michael Chernow is the owner of Seamore's, co-founder of The Meatball Shop, and host of FYI's reality series FoodPorn. A food guy with an eye for aesthetics. NYC born.