Entrepreneurial Marketing | Justin Adelson | Skillshare
Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
11 Lessons (1h 20m)
    • 1. Introduction

      1:33
    • 2. Marketing Strategy

      9:47
    • 3. Sales Funnels

      3:59
    • 4. Inbound vs. Outbound Marketing

      5:25
    • 5. Website and Landing Page Best Practices

      7:03
    • 6. SEO 101

      7:10
    • 7. Content Marketing Strategy

      3:55
    • 8. Lead Generation

      9:16
    • 9. Email Strategy

      10:55
    • 10. Social Media

      17:46
    • 11. Conclusion

      2:45

About This Class

The class will cover general marketing tactics and strategies that can be employed by startups, small businesses, and entrepreneurs. Instead of taking a deep dive into one specific tactic, the course will review common marketing tactics and best practices that can be employed by companies that want to start implementing their own marketing strategy.

The class is geared toward young companies that have a marketable product or service but do not have the personnel, budget,  or knowhow to design and implement their own marketing plan. The class follows a path that is similar to a typical sales funnel and in the order each tactic would be implemented if built by scratch.

Students should have a basic understanding of business practices and should be somewhat tech-savvy to implement the tactics discussed in the class.