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11 Lessons (1h 20m)
    • 1. Introduction

      1:33
    • 2. Marketing Strategy

      9:47
    • 3. Sales Funnels

      3:59
    • 4. Inbound vs. Outbound Marketing

      5:25
    • 5. Website and Landing Page Best Practices

      7:03
    • 6. SEO 101

      7:10
    • 7. Content Marketing Strategy

      3:55
    • 8. Lead Generation

      9:16
    • 9. Email Strategy

      10:55
    • 10. Social Media

      17:46
    • 11. Conclusion

      2:45

Project Description

Milestone-based learning - as you progress through the course, you will implement marketing tactics in real-time. Similarly to how the course is structured, you will be given assignments in the order in which you would complete them as if you were building and implementing a marketing plan.

Since there are a lot of topics to cover, I have created a faux company website that students can use as a guide at https://perfectpixelwaffles.com, a faux eCommerce website that sells the best waffle maker ever.

Student Projects