Emergency Media Training: You Can Face a Reporter In 2 Hours | TJ Walker | Skillshare

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Emergency Media Training: You Can Face a Reporter In 2 Hours

teacher avatar TJ Walker, Public Speaking and Media Training Expert

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (33m)
    • 1. Emergency Media Training Promo

      0:48
    • 2. Your Media Goals

      0:39
    • 3. Emergency Media Training What Not to Do

      1:54
    • 4. Emergency Media Training Your Message

      2:04
    • 5. Emergency Media Training Message for Media

      1:10
    • 6. Emergency Media Training Message for Audience

      1:00
    • 7. Emergency Media Training Final Message

      3:56
    • 8. Emergency Media Training Message Test

      0:48
    • 9. Emergency Media Training Answering Questions

      6:03
    • 10. Creating sound bites

      4:58
    • 11. Emergency Media Training Video Practice and Conclusion

      2:16
    • 12. Emergency Media Training Bonus TV Tips

      7:51
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About This Class

How to develop your message, get ready for questions and create sound bites in less than an hour. Plus look your best.

Emergency Media Training: Facing a Reporter Within 2 Hours

This course will quickly teach you how to look your best on camera, prepare a message, develop a strategy for answering questions and create sound bites for that interview staring you in the face. This no-frills course gives you nothing but the bare essentials--you should be able to complete the course in 30 minutes or less. That way you will have more time to practice for your upcoming interview.

TJ Walker has trained more than 10,000 executives from six continents over the last 30 years including Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Members of parliament, US Senators and Miss Universes. He will teach you the same techniques that leading executives pay top dollar for in one-on-one training sessions.

Reputations are often made or broken during the first few media interviews conducted during a crisis or breaking news story event. You do NOT want to learn through trial and error in front of thousands or even millions of viewer/listeners/readers.

There is a system for preparing mentally and emotionally for every interview. Walker's techniques are not common sense, but they are easy to learn and easy to follow. More important, they will help you get the ultimate result you are looking for: your message in the final story.

Now is your chance to learn essential media training skills from a first-class media trainer. You will not regret signing up for this class. If you are facing an upcoming interview in the very near future, please sign up today for Emergency Media Training: Facing a Reporter Within 2 Hours

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

Meet Your Teacher

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TJ Walker

Public Speaking and Media Training Expert

Teacher

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 100,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a forme... See full profile

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Transcripts

1. Emergency Media Training Promo: emergency. What do you do if you have to get a meaty interview in the next two hours and you don't even know where to start? I'm gonna walk it through this. I'm gonna hold your hand. We're gonna get through this interview, okay? I'm gonna show you step by step. The fastest way to prepare for this interview so that you could come across calm, cool, relaxed. Even though you may be nervous and flustered, you can have a very set prepared media message that is helpful to you, answers the questions and is responsive to the media and the needs of the audience and helps you get the exact quotes you want in that story. You can get through this interview. It's not too late. All I need is about 1/2 an hour of your time. We'll get through this together, sign up for the course right now. 2. Your Media Goals: So you have an interview in less than two hours. It's time to get down to business. We're not gonna panic for Start. I want you to write down in just a few sentences. What's your ideal outcome? And I don't mean the interviews canceled. I don't mean the reporter falls over with a heart attack or you have artists. I mean, what is the ultimate You want out of this interview? How do you want to come across? What message or you're trying to get across? And what do you want? Readers, viewers, listeners of this particular media outlet to actually do after they've heard your message. So let's start with the end in mind. First, please write it down now. 3. Emergency Media Training What Not to Do: I want to stop you right now from wasting time. What you don't want to do is brainstorm on 50 or 100 possible questions the reporter might ask you in a moment. I'm gonna ask you to come up with five in just five questions. You think a reporter could ask, But do not waste time trying to think of every single possible question. You could spend the next two days on that and you only have two hours, possibly less. So Don't do that. Don't waste it. Ah, whole lot of time trying to figure out the biases of this reporter and reading every single article the person's ever written knowing a little bit, spending a couple of minutes on that is OK, but don't go overboard. Next thing, don't try to relax years. Now is no time to take a shot of this or pills or value or any of that. That's only going to slow your reaction time. You're thinking time down when you're in the interview, so resist that urge to have a glass of wine to relax you. Not a good idea at all. Don't start investigating and trying to come up with more and more and more data. You've been asked to do this interview, presumably because you know more than the reporter does. So at this point, you shouldn't be gathering more and more data. You've got to be refining data, narrowing it down to your top messages more about that in the next lecture. But I don't want you to panic. I don't want you going off on wild goose chases for 100 questions here and 10 more pages of data and trying to read 50 pages of briefing. The time for that is over. Now the time is on focusing the messages we want. We'll talk about in a later lecture, packaging your messages with sound bites and practicing the delivery so we can execute this well. 4. Emergency Media Training Your Message: your job in this meaty interview is not to simply answer questions. Your job is to deliver the message you want to a reporter and get it into the final story. I'm not suggesting you dodge questions, but simply answering questions isn't enough. You have to get your message into the final story, so we had to come up with a good message. Immediate message is something you should be able to say in 30 seconds or less. Three points now. Three big themes in 27 different sub points. Three main ideas. Something you can say in 30 seconds or less doesn't mean the whole interview is going to stop after 30 seconds. Doesn't mean you can just hand it to the reporter and say, That's it. I'm done. But you need tohave that focus, and I'm gonna give you some exercises now to do it. So, for starters, I just want you to focus on what you want. If this were your own newspaper, your own TV station, you could say anything you wanted in 30 seconds. What would that be? I want you to write it down one at a time. Number one and write 10 words or less. A message point is something with one subject, one verb. One object if you have commas, however, is therefore you're on to a second point 1/3 point. I want you to isolate one idea at a time. I don't spend too much time because we had to do this interview shortly. But spend a few minutes now and write down every possible message on the topic that the reporter is going to be interviewing. You wonder if the topic is you've just been indicted on tax violation charges. You can't put out as a message that your profits are up 10% last year, completely irrelevant. Focus on the topic at hand and really write down every single message that's important to you. That somehow makes you look good. That helps you write it down now. 5. Emergency Media Training Message for Media: Now we've got to come up with messages that we know are going to be of interest to. Reporters. Don't waste a lot of time here. Don't brainstorm on 50 questions, reporters will ask. Otherwise, you can waste the entire two hours just thinking of new questions and new answers. Don't waste your time on that. Instead, I want you to come up with the top five questions that you think a reporter is going to ask you on this subject. Now if it's your factory and there's a fire going on, there's an explosion. And every TV reporter has notified you that they will be at your gates in 10 minutes. You know what the obvious questions we're going to be? What happened? Who was hurt? Is the community of risk? Think of the most obvious five questions that a reporter would ask. What would you ask yourself if you had to do a story on this? Think of those five questions and then come up with messages that answer those questions. Just five bullet pointed out. I want you to write it down. What are the messages? The answers you have to these top five questions. That's the next step in your messaging process. 6. Emergency Media Training Message for Audience: the next step in this messaging processes, you have to really think about the audience of this media outlet, this newspaper, this website, this TV broadcast, this video podcast. What does the actual audience want to hear on this topic? I want you to come up with a handful of messages again that you think will be profoundly interesting and relevant to that audience. Now it's something that might not necessarily be important to you or even the media, but I want you to put it all down. Brainstorm it again. 10 words or less for each message point. Let's come up with the top five points that you think the audience, the readers, viewers, listeners of this media outlet who are consuming a story about the topic that you have to do in a couple of hours. What messages are going to be interesting to them? So take just a couple of minutes and write down those top five ideas 7. Emergency Media Training Final Message: So if you've done what I've asked you so far, you should have about 15 message points. A handful of what you like to see in the story, a handful that answer the concerns of the reporters and a handful that deal specifically with the issues of interest to the readers Now. Ideally, there's some overlap, but you still may have a dozen or so message points. There's few guarantees and light, but here's a guarantee I'll give you or your money back for this course. If you go into a media interview and you try to push and promote a dozen different message points, you're not going to be successful. You are going to fail miserably because chances are you'll get 12 maybe three messages in a story. If you try to pick a dozen, you're just throwing out everything and the reporter's gonna have the power to decide, or the editors going to have the power to decide. I want you toe have that power not because you bribed the reporter or you've told them. You better give me a final decision. Let me see the quotes before the story goes to print. Now, believe me, that doesn't work at all. That just makes you enemies. It all comes down to you deciding before the interview starts right now, before this interview in the next couple of hours. So here's what I want you to do. I want you to get those 15 message points and I want you to put together something like this, a Venn diagram and it's just a crude diagram. But I have this. Why for you, these air, all your message points and M for the media. That's what the reporter might find interesting. Here's the in A for the audience, all those points for the audience. What you've got to do is find that sweet spot. What is a message right there in the middle of the sweet spot that satisfied your needs? The reporters needs as well as the audience needs, and you've got to come up with just three now. This is the fundamental backbone of an interview. If you don't do this, yeah, smiling right and knowing all the answers of the questions won't help you accomplish your ultimate goal. Getting the message you want so you don't have a lot of time because this interviews coming up in the next couple of hours, you've got to make some quick decisions, but they need to be rational, and you need to be able to justify it. So again, for example, if I have my own chemical company and there's an explosion and workers air missing, I might have is one of my messages at the TJ Oil companies. Safety is our number one priority, so that's clearly a message I want. Where would we put this on this Venn diagram? That's a message I want. But there's no reporter in the world who is going to find that an interesting message when there's a fire explosion and missing people. No reader, viewer listener in that town I was worried about. Are they at risk? Should they flee should they evacuate? Cares about me saying safety is my number one concern. It sounds like boilerplate. It sounds like generic stuff sounds like corporate spin. So that's a perfect example of a message that you would throw away because it's not in that sweet spot of that Venn diagram. So that's your goal right now. You've got to write down three and I mean literally just three message points. 10 words or less, not three themes, with 14 little note Roman numerals and a This and sub B. This No. 30 message points 10 seconds should take you to say each 1 10 words or less something you can say in about 30 seconds or less. That's your homework right now. 8. Emergency Media Training Message Test: you've got a message. Now it's time to test it, and this doesn't take long. I want you to speak your message out loud, recorded on your cell phone on your Web cam. If you've done, I've asked, it should take you 30 seconds to state it out loud and then 30 seconds to listen to it. Ideally, it works, and this simply helps you get more comfortable with it if you're really not comfortable with it. If you think one of the message points doesn't make sense or you're clearly missing something, it's not too late to change the message. But don't go to the next lecture yet. Finished this one step state the message out loud. Believe me, it will help you in the rial interview. If you've said it out loud in advance, so state it, record it, watch it 9. Emergency Media Training Answering Questions: So now you've got a message. Clear, crisp focus. You practice that you're comfortable with it. We've got to get ready to answer questions because in a media interview, you can't simply hand the reporters your messages. You have to answer questions Now. Here's what's tricky about media interviews. You've been answering questions your whole life from your parents, family, friends, colleagues, bosses, investors. So it seems easy. And in every other aspect of life, especially in the academic arena, the more detail you give to an answer. The more you explain in every nuance, the more you go deeper and deeper and more detail. The more you reward, the smarter people think you are, the better grades you get, the more investors air pleased that doesn't work in media interviews. I'm sad to say you cannot use the same communication skills you have and every other aspect of light for medium years now, I'm not suggesting you simply dodge questions. That's not it. But you have to answer in a very focused way, because what's different about a meaty interview, answering questions versus every other aspect of life is context. If you're talking to an employee for 10 minutes answering questions you can see the person is sitting there listening to you, understanding. You can reference what you said five minutes ago. There's the context of the whole conversation. When you're talking to a reporter, the reporter conduct you 10 minutes on our 10 hours and pull just this one sentence out, sometimes even two or three words out, and that changes everything that changes. How you talk so specifically, you cannot be as literal. You cannot go into a much nuance and you can't debate. You can't debate negative premises before going to your premises. You had to go right to your premise. So, for example, when I am in a foreign country and I'm training a president or a prime minister major political leader, quite often the political reporters will come to be and say T. J, don't you feel guilty and ashamed about teaching people how to lie and spin and opt escape . Now that sounds like a tough question, right? How do we answer this now? I don't teach people to lie, but I don't want to say I don't teach people to lie because then I could be quoted saying, I don't teach people to lie, says well known lying teacher T. J. Walker. It's defensive. It's negative. I don't feel guilty about teaching people how to communicate, but I don't want to say I don't feel guilty. That sounds negative. It sounds like I have something to feel guilty about. So how do I answer this question? I don't want to dodge the question, but I don't agree with the final premise of lying. I don't agree with the middle premise of feeling guilty. Have to really hold that question up to the light. Look at it. So how can I rewrite it in a neutral way to make it easier to answer it? So I just rewrite the question to T. J. How do you feel about your profession being immediate? Trainer presentation? Coach? Well, now it's the easiest question in the world. I can say Truthfully, I feel great. Toby in a profession, right? Teach other people to communicate effectively. There's no way the reporter can claim I dodge the question. There's no way the reporter can quote any part of that to make me look defensive. Negative. Silly, foolish. So that's the number one thing you have to focus on. is rewrite every question to make it a neutral question so that you can go right into a positive answer of what you want to say. Any time you're defending in the media, you're losing any time you're rebutting other people's premises, you are losing. Um, I cook. No, I'm not a crook. The president is not a crook. Don't use other people's words. I'm proud of my honest reputation and honest dealings in business and politics would never have been quoted. Focus on what you want to say now. The hard part is it can feel uncomfortable. It feels like you're not being 100% responsive and you're not being 100% responsive now. I'm not asking you to lie. I'm not asking you to deceive. I'm asking you to be more focused. Getting to your points and to not rebut every single premise don't necessarily buy all the premises put forth by the reporters. You've got to figure out what is your message. How can you answer this question briefly and then bridge to a message? Here's the other awkward part. You've got a bridge back to all three of your messages in every answer. I know it feels awkward. It feels contrived. Guess what? You're trying to be contrived. You're trying to contrive your message into the final story, so there's a lot of different rules I could go through. When it comes to answering questions in the media, all you really had to remember to We write the question to make it easy. Focus on your positive. Don't rebut the Don't repeat the negatives and pitch back to your three messages every single time. Do that and you will be in good shape, so I want you to a kick practice session. Now again, pull out yourself if no one else around. Don't use that as an excuse. Interview yourself recorded on video. Even if it's a print interview and practice answering the question, briefly bridging toe all three message points, do it now. 10. Creating sound bites: Okay, you've got your messages. You've practiced those. You've got some techniques for answering questions. But time adamant, we focused on what we need. We haven't really focused on what reporters need. Reporters need quotes. If it's any kind of attack story, they need sound bites bites out of your sound if it's any kind of a TV video radio audio broadcast. So it's not enough to simply have messages we have to package are messages with these sound bites. Now, sound bites is a big. It's a big mystery to a lot of people. It's not that mysterious there. 10 basic categories that all sound bites come from. I want to give you just the top three. We don't have time for all the other stuff, but there are three easy ways of turning your messages into sound bites. And remember what reporters trying to do. They're trying to make the ideas in this story more understandable to their audience and more memorable. That's all they're trying to dio, generally sure, their biases reporters have, but the number one bias. Most reporters have anything that's interesting enough to get other people toe, watch it, pass it on, click on it. Share it. That's their number one bias. So you've got your messages written down. That's great. But messages can be bland, boring, straight forward. Factual linear soundbites have to have a little more possess. What are the elements that make possess for one emotion? Simply say how you feel about each one of your message points. If you're upset, frustrated, angry, incredibly happy. Any emotion doesn't matter what the emotion is. Reporters can't write or talk about their own emotions in the story, but they love quoting you talking about your emotions. So one of the easiest ways to ever get quoted is to express emotion, outrage, worried, concerned. Use thes, emotion filled words. When talking about your message points and you increase the odds, it will be quoted the second easiest way to be quoted. I absolutely guarantee you, this is an easy way to get quoted, and it is. Ticket is absolutes. If you use the word absolute always must never. It brings a clarity to the subject, and it greatly increases the odds that reporters will want to quote you on that. So look at your messages again and see if you can. Some happen always must never have to got to absolutely essential. Any time you can put an absolute into your answer, it makes it more quotable. It's a more attractive sound bite. You increase the odds of being quoted. What else is a really easy way to be quoted rhetorical questions. Just put your message and a question mark at the end. It creates a little variety and makes it much, much easier. So those are the three easiest ones. I want you to focus on that. Now There's some sound bites you had to be careful of. Humor is really dangerous, because if you are attacking somebody, even attacking yourself, there's a good chance it will be quoted. So I would avoid the humor. And I would also avoid attacks unless you specifically mean to attack someone else. If you're a politician running against an incumbent, you're going to have to attack the incumbent. In all likelihood, be very careful with the tax, though, because you can be positive on message all day long and then say something like, Well, sure, we were slow to realize the severity of the recession, but once we did, we bump and then you're positive for the next 10 minutes. Guess what? The only sound bite was there. We were slow to react to the severity of the recession. I'm saying I'm slow. That's an attack. I attacked myself. So you got to be very careful about attacks. Don't ever attack anything in a media interview. Unless you are absolutely 100% certain. You don't mind to quote just around those words. By the way, there's a sound bite I used to. Absolute. So this is your homework. Let's focus on the easy sound bite, since we don't have a lot of time, come up with an emotion, an absolute and a rhetorical question soundbite for each one of your three messages. So that's a total of three sound bites. For each message point, you should have a total of nine soundbites. Spend a few minutes right now, doing it. Realize you don't to be clever going to be creative. It's almost like paint by number. Do it now 11. Emergency Media Training Video Practice and Conclusion: So you've got your messages. You've got your sound bites. I want to put them all on a single sheet of paper. I want you to cheat during this interview. I want you to use a CiCi, especially if it's an interview over the phone and their no cameras around. Now, if it is a TV interview, you need to have a cheat sheet toe look at before the camera starts rolling. Once the cameras rolling, I would not be steering it. She had a paper, but it's what you should be focusing on. So write it down clearly. Type it out, put on a computer screen, but just three message points. 10 words or less for each 13 sound bites for each one. So you should have no more than 12 lines on this single sheet of paper. That's gonna make life so much less stressful for you in this interview. You don't have time to be memorizing stuff, and you don't need to memorize stuff. Now I know you don't want to do this. The clock is ticking, and you'd rather just reflect, relax or talk to people about more possible questions. Don't do it. I want you to dio a little rehearsal interview right now, maybe just three minutes long. But ask yourself 56 questions or have a colleague ask you ask you 56 questions recorded on video and watch it. Now we have spent a lot of time talking about how to look your best on camera, but when it comes to coming across natural, relaxed and confident, the main thing is you want a little smile on your face, going to be looking at the reporter and you want movement. You don't want to be stiff, frozen, nervous, uncomfortable sounding like a robot. You want to move and relaxed refreshed way in the bonus section. I'm going to give you a longer video that goes over all the basics of how to look comfortable on TV. But the clock is ticking. I'd rather you right now hop into a sample interview, and then when you're looking at it, look at everything you like about the style and the substance. So if it's a TV interview, you've got to come across your best. If it's not a TV or video interview, just listen, toe how you're coming across. Do that and you will be in great shape. Good luck with your interview 12. Emergency Media Training Bonus TV Tips: Let's face it. The scariest thing for most beginners is what happens in a beauty interview. When you have to get in front of one of these a video camera, it scares people. I understand why there's a part of you thinking that the first time someone googles your name for the next 30 years, it'll go right to that video clip on YouTube or someplace else where you look scared, stiff, nervous, sweating. So I understand it. Let me give you some tips. It's really not that hard to come across your best on TV. For starters, any time you're in front of a video camera, unless there's no reporter around, don't stare at the camera. Look at the reporter asking your questions. Look at the host, asking you questions. You don't want to be looking at the reporter and then going like this. See how shifty my eyes look? It looks horrible. Just look at the person now. The big problem most people have when they get on TV is all of a sudden they're focused on their message, and they want to get it just right because they practise their message points and their sound. But here and see how awful that is. Nothing's moving. I froze. And human beings are like little bunnies. When they're scared, they freeze. They tense up. So the first thing you have to realize any time you're on camera is you're gonna have to move now. You have to move the way you do. When you're naturally comfortable. There's no cameras around and you're with a bunch of friends at a restaurant or a bar, having a beer, having a conversation, talking about some hobby, your sports game. Your head moves your face. Move your eyebrows, move your hands above your bodies. But all of that moves in normal conversation when you're completely relaxed. So when you get on TV and all of a sudden you're frozen, it just makes you look scared. Makes you look nervous. And therefore people are focusing on what you're saying. They're worried about you, so the biggest principle is you still have to move. So let's be very specific about let me show you a few contrast. Hi, my name is T. J. Walker at Media Training Worldwide. We coach executives, political leaders, authors, experts on how to communicate effectively. I feel awful. That was nothing was moving but my lips head frozen, Everything frozen. Let's add something. Hi, I'm t j Walker Media Training worldwide. We help people communicate more effectively whether their CEOs are presidents of countries . Say, that time my head moved and my body moved a little more. Let's add another element. So the big challenge for most people is figuring out what are your top messages. And then how do you bridge back to it again and again and get throughout the whole interview that time I move my hands. Now you don't have to move them up high, but the second you freeze your hands, you freeze your body and you look stiff and nervous. So my recommendation. Move your hands when you're speaking on camera. Don't try to put them in your pocket. Don't hold them. Don't fidget with rings. You look nervous and uncomfortable. So I do want you to practice that on video and make sure you're comfortable with it. But it's absolutely critical that you move now when you're seated. Here's what a lot of people do. They wanna be comfortable there till you got to be relaxed, comfortable on TV. So that kind of sitting back on a couch. Look at this. You see about three chins that the camera, We're back further, and you would see what looks like a big fat gut. Any time you sit back on camera, you're gonna look your worst. You've heard the TV camera puts £20 on it will if you sit back now, the next thing people do that's a common mistake is they have perfect posture. Hi, My name is T. J. Walker. I'm trying to impress my mother with my good posture. You see how awful that looks? I look stiff as a board and scared you do not want to hold yourself up perfectly high. The best way to come across natural on TV is to lean forward about 15 degrees when you're sitting in a chair. Now, at the moment I'm standing. But I'm doing this to demonstrate for you. You lean forward about 15 degrees into the camera. Now you may have noticed before when I started and I'm sitting back, you saw double chin triple chin. Now the triple chin is not nearly as noticeable because the camera latches on toe. Whatever. It's closer to the cameras now. Closer to my face, not my chest, not my gut. So you wanna lean forward, but it can continue to move. It's not just it's not just something like this the whole time you're leaning forward, but you're moving your gesturing occasionally, so those are the basics of how to sit when you're doing a TV interview. Now, if you're standing, what I recommend is one foot forward one foot back. Because if you just have your feet shoulder width apart and you're a little bit nervous, you might do something like this rocking and you're gonna look scared and you're gonna make everyone seasick by putting one foot forward one foot back. You really can't rock sideways, and if you rock a little bit front back, it's much, much less noticeable Now, worried about clothing, you may have noticed what I'm wearing isn't particularly interesting. It's a grey suit with a very light pinstripe. It's a solid shirt. It's not a white shirt, toe off color cream shirt and a sort of solid maroon tie. Now the reason for that is, I don't want to distract people. If I have ah lot of big, bold stripes patterns, it tends to jump around and cause competition for attention. I want you focused on what I'm saying, not what I'm wearing now. Whatever you wear, it should complement who you are and what you're about. Your banker or mutual fund manager. You probably want to be a suit and tie. If you are environmental. An environmental activist, you probably want to be in some T shirt with your logo. If you're artist, you want something. A fashion designer. You do want clothing that calls attention to itself. If you're a dairy farmer, you probably want to be in jeans and a work shirt, so there's no one perfect thing to wear. But what you're wearing should send a message. Two people what you're about, and it shouldn't confuse people. That's the biggest thing to keep in mind. Nothing perfecto wear, but it's got to compliment what you're about and not confuse people. So those are the biggest things you've really got to think about when it comes to how you come across on video. So this is your homework right now. I want you to take everything we've learned so far, and I want you to do a little practice session even If there's no one else around, you can hold it yourself. Talk to your own cell phone and record yourself, and I want you to interview yourself or have someone else do it. Ask yourself questions. Answer them bridge to message points. Sprinkle soundbites throughout and be sure to move. As long as you keep moving, you'll come across as sincere, comfortable, confident, relaxed and mawr believable. Good luck.