Email Persuasion: Using Facebook Single Image Ads to Build Your List

Sophia Le, Email Persuasion Engineer

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9 Videos (24m)
    • Introduction

      1:23
    • Your Project

      1:13
    • What You Need to Know Before You Write Any Paid Ad

      2:30
    • What's Your Big Idea? - Part 1

      2:24
    • What's Your Big Idea - Part 2

      2:17
    • The 4 Parts of a Simple Landing Page

      4:42
    • Setting up the Ad - Part I

      4:07
    • Setting up the Ad - Part II

      3:45
    • Conclusion

      2:03

About This Class

If you’re a new business owner, it’s likely you’ve thought about using Facebook ads.

But instead of taking them out with the intention of driving a purchase - did you know you can use them to increase the number of your email list subscribers?

Learn the science of persuasion and create a Facebook single image ad that generates clicks and minimizes bounce rate to get that prospect’s email address.

In this webinar-style class, you’ll learn:

-The one thing you need to know before you take out any paid ad.

-The 4 simple parts you need to write a landing page.

-A shortcut for setting up the easiest Facebook ad you can purchase - without committing to a Facebook page.

After taking this class, you will have the skills to set up a single image Facebook ad campaign with a landing page that's sure to convert. 

5 of 5 students recommendSee All

Interesting and helpful class with an engaging teacher.
Linda Sattgast

Photoshop & Photoshop Elements Expert

It’s rare to find a course that shows you how to set up both parts of a Facebook ad funnel - the ad and the landing page. Sophie does a fabulous job covering both pieces. I’m just jumping onto the FB ad train so the ad set up was particularly helpful and easy to understand. I highly recommend this course for email list builders.

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Sophia Le

Email Persuasion Engineer

If you're thinking about taking my courses, you're probably a full-stack marketer or entrepreneur, tasked with the responsibility of writing and sending email campaigns. 

And frankly, it's impossible to master every marketing channel out there. So consider me your email marketing best friend. 

I'm here to help demystify all of the jargon around email marketing. I've been running email campaigns for 4+ years, testing content on lists of up to 17,000 users. And my running average (so far) is a 57% open rate. 

And it's all because I'm using the science of persuasion and the art of relationship building to figure out exactly what prospects want and desire...and translating it to an email form.

If you want advice on how to best use email to convert your passive visitors into loyal customers...

without scrolling through a long-form blog post...

and you just need to know the basics so you can get your campaign good enough...

my less-than-25 minute Skillshare email persuasion courses are perfect for you.