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Email Persuasion: Using Facebook Single Image Ads to Build Your List

Sophia Le, Email Persuasion Engineer

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9 Videos (24m)
    • Introduction

      1:23
    • Your Project

      1:13
    • What You Need to Know Before You Write Any Paid Ad

      2:30
    • What's Your Big Idea? - Part 1

      2:24
    • What's Your Big Idea - Part 2

      2:17
    • The 4 Parts of a Simple Landing Page

      4:42
    • Setting up the Ad - Part I

      4:07
    • Setting up the Ad - Part II

      3:45
    • Conclusion

      2:03

About This Class

If you’re a new business owner, it’s likely you’ve thought about using Facebook ads.

But instead of taking them out with the intention of driving a purchase - did you know you can use them to increase the number of your email list subscribers?

Learn the science of persuasion and create a Facebook single image ad that generates clicks and minimizes bounce rate to get that prospect’s email address.

In this webinar-style class, you’ll learn:

-The one thing you need to know before you take out any paid ad.

-The 4 simple parts you need to write a landing page.

-A shortcut for setting up the easiest Facebook ad you can purchase - without committing to a Facebook page.

After taking this class, you will have the skills to set up a single image Facebook ad campaign with a landing page that's sure to convert. 

5 of 5 students recommendSee All

Interesting and helpful class with an engaging teacher.
Linda Sattgast

Photoshop & Photoshop Elements Expert

It’s rare to find a course that shows you how to set up both parts of a Facebook ad funnel - the ad and the landing page. Sophie does a fabulous job covering both pieces. I’m just jumping onto the FB ad train so the ad set up was particularly helpful and easy to understand. I highly recommend this course for email list builders.

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Projects

Sophia Le

Email Persuasion Engineer

I help companies convert trial users into paying customers

If you stumbled onto my profile, you're probably a full-stack marketer or entrepreneur, tasked with the responsibility of writing and sending email campaigns.

But anyone can write an email. However, it's more than that. It's about telling a story that captures an audience. And using that story to convince prospects to leave you their email address.

And using email to open up a conversation with prospects...

See full profile