Email Persuasion: A Guide to Onboarding Campaigns

Sophia Le, Email Persuasion Engineer

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8 Videos (17m)
    • Introduction

    • Your Project

    • What Is Onboarding?

    • WIIFM - or What's in it for Me?

    • The Welcome Email

    • The "What You Need to Be Successful" Email

    • The Call-to-Action Email

    • Conclusion & Next Steps


About This Class

Looking to turn passive visitors into loyal customers?

Learn the science of persuasion and create a great experience through an email onboarding campaign.

Email onboarding campaigns are designed exclusively to acquaint new customers with your product or service offering.

While it's easy to point out an onboarding email in your inbox, it's hard to differentiate over the words that help convert your customers - and what's driving them away.

In this class, you'll discover:

  • What onboarding is and how it relates to your product or service.

  • A simple acronym that helps you understand how your prospect will benefit from your offer. 

  • The three categories of emails that make up an onboarding campaign (with examples of what language will move your customers.)

After taking this class, you will have the skills to write at least one email for the onboarding of your product or service. 

11 of 12 students recommendSee All

This is a great class for new and seasoned business owners alike! It gave great ideas for greatly improve my first welcome email and also ideas for the next sequence of emails. Great job on this class, Sophia!
Linda Sattgast

Photoshop & Photoshop Elements Expert

This is a great class for every entrepreneur. Sophia makes it easy and clear. I loved this class so much!
Anabel Venegas

Designer and Illustrator

Great short course to revive my faith in emails! Although now that I know Sophia's rules I'm going to see multiple rule breakers who haven't taken her advice trickle into my inbox every day. Thanks for setting things right, Sophia!





Sophia Le

Email Persuasion Engineer

If you're thinking about taking my courses, you're probably a full-stack marketer or entrepreneur, tasked with the responsibility of writing and sending email campaigns. 

And frankly, it's impossible to master every marketing channel out there. So consider me your email marketing best friend. 

I'm here to help demystify all of the jargon around email marketing. I've been running email campaigns for 4+ years, testing content on lists of up to 17,000 users. And my running average (so far) is a 57% open rate. 

And it's all because I'm using the science of persuasion and the art of relationship building to figure out exactly what prospects want and desire...and translating it to an email form.

If you want advice on how to best use email to convert your passive visitors into loyal customers...

without scrolling through a long-form blog post...

and you just need to know the basics so you can get your campaign good enough...

my less-than-25 minute Skillshare email persuasion courses are perfect for you.