Email Persuasion: A Guide to Onboarding Campaigns

Sophia Le, Email Persuasion Engineer

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8 Lessons (17m)
    • 1. Introduction

      1:20
    • 2. Your Project

      1:06
    • 3. What Is Onboarding?

      1:22
    • 4. WIIFM - or What's in it for Me?

      1:30
    • 5. The Welcome Email

      3:15
    • 6. The "What You Need to Be Successful" Email

      3:02
    • 7. The Call-to-Action Email

      3:27
    • 8. Conclusion & Next Steps

      1:29

About This Class

Looking to turn passive visitors into loyal customers?

Learn the science of persuasion and create a great experience through an email onboarding campaign.

Email onboarding campaigns are designed exclusively to acquaint new customers with your product or service offering.

While it's easy to point out an onboarding email in your inbox, it's hard to differentiate over the words that help convert your customers - and what's driving them away.

In this class, you'll discover:

  • What onboarding is and how it relates to your product or service.

  • A simple acronym that helps you understand how your prospect will benefit from your offer. 

  • The three categories of emails that make up an onboarding campaign (with examples of what language will move your customers.)

After taking this class, you will have the skills to write at least one email for the onboarding of your product or service.