Email Persuasion: A Guide to Onboarding Campaigns

Sophia Le, Email Persuasion Engineer

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8 Videos (17m)
    • Introduction

      1:20
    • Your Project

      1:06
    • What Is Onboarding?

      1:22
    • WIIFM - or What's in it for Me?

      1:30
    • The Welcome Email

      3:15
    • The "What You Need to Be Successful" Email

      3:02
    • The Call-to-Action Email

      3:27
    • Conclusion & Next Steps

      1:29

About This Class

Looking to turn passive visitors into loyal customers?

Learn the science of persuasion and create a great experience through an email onboarding campaign.

Email onboarding campaigns are designed exclusively to acquaint new customers with your product or service offering.

While it's easy to point out an onboarding email in your inbox, it's hard to differentiate over the words that help convert your customers - and what's driving them away.

In this class, you'll discover:

  • What onboarding is and how it relates to your product or service.

  • A simple acronym that helps you understand how your prospect will benefit from your offer. 

  • The three categories of emails that make up an onboarding campaign (with examples of what language will move your customers.)

After taking this class, you will have the skills to write at least one email for the onboarding of your product or service. 

11 of 12 students recommendSee All

This is a great class for new and seasoned business owners alike! It gave great ideas for greatly improve my first welcome email and also ideas for the next sequence of emails. Great job on this class, Sophia!
Linda Sattgast

Photoshop & Photoshop Elements Expert

This is a great class for every entrepreneur. Sophia makes it easy and clear. I loved this class so much!
Anabel Venegas

Designer and Illustrator

Great short course to revive my faith in emails! Although now that I know Sophia's rules I'm going to see multiple rule breakers who haven't taken her advice trickle into my inbox every day. Thanks for setting things right, Sophia!

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Students

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Project

Sophia Le

Email Persuasion Engineer

I help companies convert trial users into paying customers

If you stumbled onto my profile, you're probably a full-stack marketer or entrepreneur, tasked with the responsibility of writing and sending email campaigns.

But anyone can write an email. However, it's more than that. It's about telling a story that captures an audience. And using that story to convince prospects to leave you their email address.

And using email to open up a conversation with prospects...

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