Email Persuasion: A Guide to Onboarding Campaigns

Sophia Le, Email Persuasion Engineer

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8 Lessons (17m)
    • 1. Introduction

      1:20
    • 2. Your Project

      1:06
    • 3. What Is Onboarding?

      1:22
    • 4. WIIFM - or What's in it for Me?

      1:30
    • 5. The Welcome Email

      3:15
    • 6. The "What You Need to Be Successful" Email

      3:02
    • 7. The Call-to-Action Email

      3:27
    • 8. Conclusion & Next Steps

      1:29

Project Description

Draft an example of an email you could write to a prospect using your product or service.

Note: If you don't have one, pick out a product or service you admire.

Use the Project Title section to place your email subject line, and the Project Workspace to write:

  • The type of email you're writing.

  • The context of the product or service you're using as an example

  • The emotions you want to convey.

  • And finally, the content of your email.

Resources

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