Email Marketing with MailChimp, WordPress, LeadPages, Skillshare, Facebook, and Google AdWords!

Jerry Banfield, Teaches 84 Skillshare Classes

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
58 Videos (4h 13m)
    • Welcome to the email marketing course filmed in May 2016 and 2017!

    • What is exciting that you can do with using course?

    • What am I doing a year later with my email marketing?

    • Having users create an account makes getting an email much easier!

    • A fast website makes email signups a LOT easier!

    • Facebook ads with a video to an account sign up make easy list building

    • The most important part of effective email marketing is delivering value.

    • What mistakes have I made with email marketing? A lot!

    • Surprise! The WEBSITE is the most critical component of great email marketing.

    • Before collecting emails, I chose a service provider that meets my needs.

    • To effectively collect emails, I need help testing different forms and pages.

    • What do you get in the website basics section?

    • For my domain name, I use my name because that stays the same.

    • WordPress is the content management system I use to create my website.

    • 3 hosting providers that work great with WordPress for a low cost.

    • For my WordPress theme I picked one I liked from another website.

    • The majority of the work comes from making blog posts worth reading.

    • Starting by making signup forms on my WordPress website.

    • One more reason to have a great website: what do I usually do on a landing page?

    • I am making my new list with MailChimp because that is how I made my last one.

    • MailChimp cost: free for under 2,000 subscribers!

    • Which MailChimp plan I am using after 2,000 subscribers?

    • Read the TOS before sending an email or get your account suspended.

    • Campaigns in MailChimp are emails I have sent.

    • Templates are the outlines I can use to send emails.

    • Lists are collections of email addresses I can send emails to.

    • Reports are where I see the results of my campaigns to lists.

    • Automation is where I can setup emails to be sent automatically.

    • API keys allow me to integrate with WordPress, LeadPages, etc.

    • How to add users to my MailChimp account to help with sending emails.

    • How to create a new email list in MailChimp.

    • How to edit the text on the opt in email.

    • How to set the double opt in welcome offer page.

    • Using a page on my WordPress website to provide the offer redemption.

    • Forget about making the page ultra secret and handle problems as they come up.

    • Making the free offer in the same format as future offers.

    • Adding a Facebook conversion tracking pixel to my page.

    • Setting up conversion tracking with Google AdWords and "all converters."

    • Using affiliate links with claiming the free offer.

    • Explaining what to expect next as a subscriber.

    • Examples of squeeze pages, capture pages, and registration pages in LeadPages.

    • LeadPages makes trial and error simple for building better email capture pages.

    • How I choose a template to get started with making a new landing page.

    • A simple test to make sure everything is working before continuing!

    • Power User Tips! Know what you need beforehand and test as soon as possible!

    • LeadPages pricing options.

    • Introduction to customizing templates and saving a landing page.

    • Managing integrations in Leadpages by connecting with an email provider.

    • Setting the thank you page as the conversion goal page in LeadPages.

    • Setting up a thank you page for double opt in.

    • An overview of my entire email system with ideas on what I need to create.

    • Building a landing page with another free offer for the email list.

    • Live tutorial! Creating an email template to get opens and clicks to my website.

    • Review and preview of my simple email template.

    • Sending my first email to my new list using my template.

    • Understanding and reporting the results of my first email.

    • Google AdWords is #1 for keeping users coming back

    • Thank you for finishing my email marketing class! What next?


About This Class

If you want to do great email marketing, you might enjoy taking this course because it has the motivation and practical tips you can immediately apply in MailChimp, LeadPages, or any similar software to start and build an awesome email list!  The course itself is a case study showing exactly what you could do today to make a free offer people will find valuable, present a trustworthy website to collect email addresses, and engage in successful relationship marketing every week with your now growing email list.

While I use MailChimp and LeadPages in this course, you can easily translate it to another email marketing software such as Aweber, ConstantContact, or any others with similar features.  With my choice to use LeadPages, you easily could make the landing pages on any other website.

Take this course to learn if email marketing is for you and see what opportunities you might have today to do it right!






Reviews (0)

Jerry Banfield

Teaches 84 Skillshare Classes

Would you help me reach 7,000 followers on Skillshare by following me today because followers receive first access to the new classes and videos?  I think you will enjoy these 10 classes the most!

  1. Best Online Teaching Business System for 2017 at
  2. Best Facebook Marketing and Advertising Class for 2017 at
  3. YouTube Partner Program Secrets at
  4. Best Search Engine Optimization (SEO) Strategies for 2017 at
  5. Wirecast 7 for Live Streaming and Recording Videos at
  6. Employed at
  7. The 4 Hour Workday at
  8. 10 Daily Goals for Humans at
  9. Speaker Meeting 2017 [my autobiography] at
  10. Podcast and Vlog Live at

Do you have Skillshare Premium?

  • Skillshare Premium is required to watch most of my courses because it gives me the chance to earn money based on every minute you spend watching.
  • I have a Skillshare Premium subscription that gives me unlimited access to all Skillshare courses free for the first month and then $96 a year after that which is just $8 per month!  This is how I prefer to take online courses because I complete payment once and then I am able to learn from anyone at my own pace!  This is SO much easier than repeatedly buying once course after another and then feeling guilty if I do not actually watch it.
  • Would you use my link to sign up at because Skillshare will give me $10 as a thank you when you do?

How did you get here with me?

In 2005 while I was in college at the University of South Carolina, I tried to start working online. I signed up for an MLM program and a survey website. A month later, I had refunds from both and figured working online was not possible because everything was a scam. The truth was I was afraid to fail again.

In 2011, I moved in with my wife and launched an online business focusing on video game addiction in an attempt to avoid dealing with any of my other problems. In a few months, I changed my business to selling shirts because I realized there was no money in video game addiction. A year after starting my business, I dropped out of my criminology PHD program at the University of South Florida to run my business full time which by then had changed to helping clients with Facebook and Google ads based on my experience failing to do them successfully for myself.

In 2013, I starting sharing everything I knew for free on YouTube because I hoped it would help me get more clients. By April 2014, I was nearly bankrupt after failing at 15+ different business models. I was also nearly dead from trying to drink the pain away and fortunately the fear of death motivated me to get into recovery. Being in recovery motivated me to focus more on being of true service to others and less on what I would get out of it. I started making courses online with Udemy which soon turned into my first real business. I partnered with as many talented instructors as I could and learned from top instructors how to get my courses the most sales.

In 2015, I tried making some inspirational videos sharing what I learned in recovery and got an amazing response on YouTube. To make the background on my videos more interesting, I started making the inspirational videos while playing video games. To make a more helpful website, I hired a freelancer to convert the videos into blog posts including this about page originally.

By 2016, the Udemy courses I was teaching had made nearly $2 million dollars in sales with me receiving over $600,000 of that before they banned me because of what they said were policy violations despite me literally praying to God to follow the rules and being obsessed with following the policies. To make that $600,000, Google, Facebook, and contractors billed around $400,000 leaving me with about $200,000. Then, the US government took over $60,000 and the companies I borrowed money from in 2014 to avoid going out of business took another $50,000. After five years in business and even with great fortune on Udemy which made up for 4 years of losses, I am still barely able to pay my bills and have none of the security of a “real job” despite working 10 times more than I have ever worked anywhere else.

My story is not unique at all. This is the story of nearly every artist. We love actors, singers, and even teachers like me so much. Skillshare and Patreon offer an amazing opportunities to change this by giving you the chance to help me directly with the money you might spend with me another way.

When you follow me today on Skillshare and continue enrolling in my new courses, you will help me continue to make everything new I create available for free!  As a premium member, every minute you spend watching in my courses will result in me getting an average of $0.05 to $0.10 PER MINUTE you watch which will provide a huge help for me in continuing to be available to make new classes for you each day!  Start as a premium member at  I am a premium member myself as you can see by the star on my profile.

Will you start building a deeper relationship with me today?  The easiest way I make available is by joining my mastermind to chat with me daily in my Facebook group which is available as a reward for giving $25 or more a month on Patreon!

Would you prefer to schedule a 1 on 1 call with me? Request an immediate call back on or lock in the lowest rate today at an exact time using my calendar at

Thank you for reading this and I hope you enjoy my classes!


Jerry Banfield

PS: View my full list of classes on Skillshare all in one place and get free coupons to courses by other instructors at!