Email Marketing with MailChimp, WordPress, LeadPages, Skillshare, Facebook, and Google AdWords!

Jerry Banfield, Teaches 84 Skillshare Classes

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
58 Videos (4h 13m)
    • Welcome to the email marketing course filmed in May 2016 and 2017!

      2:36
    • What is exciting that you can do with using course?

      3:42
    • What am I doing a year later with my email marketing?

      5:50
    • Having users create an account makes getting an email much easier!

      7:26
    • A fast website makes email signups a LOT easier!

      8:27
    • Facebook ads with a video to an account sign up make easy list building

      7:42
    • The most important part of effective email marketing is delivering value.

      6:00
    • What mistakes have I made with email marketing? A lot!

      5:40
    • Surprise! The WEBSITE is the most critical component of great email marketing.

      4:52
    • Before collecting emails, I chose a service provider that meets my needs.

      3:17
    • To effectively collect emails, I need help testing different forms and pages.

      2:50
    • What do you get in the website basics section?

      1:06
    • For my domain name, I use my name because that stays the same.

      2:40
    • WordPress is the content management system I use to create my website.

      1:47
    • 3 hosting providers that work great with WordPress for a low cost.

      5:15
    • For my WordPress theme I picked one I liked from another website.

      4:55
    • The majority of the work comes from making blog posts worth reading.

      4:46
    • Starting by making signup forms on my WordPress website.

      3:58
    • One more reason to have a great website: what do I usually do on a landing page?

      8:57
    • I am making my new list with MailChimp because that is how I made my last one.

      3:07
    • MailChimp cost: free for under 2,000 subscribers!

      0:59
    • Which MailChimp plan I am using after 2,000 subscribers?

      3:35
    • Read the TOS before sending an email or get your account suspended.

      5:33
    • Campaigns in MailChimp are emails I have sent.

      3:23
    • Templates are the outlines I can use to send emails.

      2:26
    • Lists are collections of email addresses I can send emails to.

      2:50
    • Reports are where I see the results of my campaigns to lists.

      4:29
    • Automation is where I can setup emails to be sent automatically.

      3:35
    • API keys allow me to integrate with WordPress, LeadPages, etc.

      2:57
    • How to add users to my MailChimp account to help with sending emails.

      3:21
    • How to create a new email list in MailChimp.

      4:05
    • How to edit the text on the opt in email.

      3:58
    • How to set the double opt in welcome offer page.

      1:22
    • Using a page on my WordPress website to provide the offer redemption.

      1:22
    • Forget about making the page ultra secret and handle problems as they come up.

      6:12
    • Making the free offer in the same format as future offers.

      2:36
    • Adding a Facebook conversion tracking pixel to my page.

      5:26
    • Setting up conversion tracking with Google AdWords and "all converters."

      6:47
    • Using affiliate links with claiming the free offer.

      1:26
    • Explaining what to expect next as a subscriber.

      5:56
    • Examples of squeeze pages, capture pages, and registration pages in LeadPages.

      3:51
    • LeadPages makes trial and error simple for building better email capture pages.

      1:51
    • How I choose a template to get started with making a new landing page.

      7:05
    • A simple test to make sure everything is working before continuing!

      4:25
    • Power User Tips! Know what you need beforehand and test as soon as possible!

      3:37
    • LeadPages pricing options.

      2:03
    • Introduction to customizing templates and saving a landing page.

      5:10
    • Managing integrations in Leadpages by connecting with an email provider.

      2:27
    • Setting the thank you page as the conversion goal page in LeadPages.

      2:42
    • Setting up a thank you page for double opt in.

      5:02
    • An overview of my entire email system with ideas on what I need to create.

      4:38
    • Building a landing page with another free offer for the email list.

      4:36
    • Live tutorial! Creating an email template to get opens and clicks to my website.

      11:43
    • Review and preview of my simple email template.

      1:19
    • Sending my first email to my new list using my template.

      5:16
    • Understanding and reporting the results of my first email.

      4:55
    • Google AdWords is #1 for keeping users coming back

      11:47
    • Thank you for finishing my email marketing class! What next?

      3:21