Email Marketing for E-Commerce: Tips and Tools to Increase Sales | Learn with Mailchimp | Ariana Hargrave | Skillshare

Email Marketing for E-Commerce: Tips and Tools to Increase Sales | Learn with Mailchimp skillshare originals badge

Ariana Hargrave, Director of VIP Services, MailChimp

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6 Lessons (26m)
    • 1. Introduction

    • 2. Business Goals

    • 3. Automation

    • 4. Optimization

    • 5. Personalization

    • 6. Bringing It All Together

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About This Class

Eager to take your email marketing to the next level, and start increasing sales? This tactical 25-minute class with Mailchimp’s Director of VIP Services, Ariana Hargrave, shares tools and tips you can put into action today to send better emails and achieve your business goals.

Ariana walks through three key concepts to boost your business through email – Automation, Optimization, and Personalization – and several helpful tactics and visual examples within each.

  • Automation – Onboarding, Abandoned Carts, Purchase Followups, Best Customers 
  • Optimization – A/B Testing, Inbox Preview, Timewarp, Send Time Optimization 
  • Personalization – Merge Tags, Product Recommendations, Segmenting/Targeting 

By the end, you’ll have the tools to reach your customers more effectively, learn from your data, and increase revenue in a quick and easy way.

Whether you're kicking off a new email marketing campaign or looking to revamp your existing strategy, these lessons are key to growing your small or medium-sized business.


Mailchimp is an email marketing service provider founded in 2001. It has 12 million users that collectively send over a billion emails every day.

To learn more about email marketing, join Mailchimp's other essential classes on getting startedwriting and designing effective emails, and measuring impact.