Email Marketing for E-Commerce: Tips and Tools to Increase Sales | Learn with MailChimp

Ariana Hargrave, Director of VIP Services, MailChimp

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
6 Videos (26m)
    • Introduction

    • Business Goals

    • Automation

    • Optimization

    • Personalization

    • Bringing It All Together

40 students are watching this class

About This Class

Eager to take your email marketing to the next level, and start increasing sales? This tactical 25-minute class with MailChimp’s Director of VIP Services, Ariana Hargrave, shares tools and tips you can put into action today to send better emails and achieve your business goals.

Ariana walks through three key concepts to boost your business through email – Automation, Optimization, and Personalization – and several helpful tactics and visual examples within each.

  • Automation – Onboarding, Abandoned Carts, Purchase Followups, Best Customers 
  • Optimization – A/B Testing, Inbox Preview, Timewarp, Send Time Optimization 
  • Personalization – Merge Tags, Product Recommendations, Segmenting/Targeting 

By the end, you’ll have the tools to reach your customers more effectively, learn from your data, and increase revenue in a quick and easy way.

Whether you're kicking off a new email marketing campaign or looking to revamp your existing strategy, these lessons are key to growing your small or medium-sized business.


MailChimp is an email marketing service provider founded in 2001. It has 12 million users that collectively send over a billion emails every day.

To learn more about email marketing, join MailChimp's other essential classes on getting startedwriting and designing effective emails, and measuring impact.

244 of 255 students recommendSee All

Good overview of the basics offered within mailchimp to create strong, more personalized campaigns. Does not cover how to set up functions in Mailchimp.
Easy and useful
Sofia Boer

I am a creative mind with more ideas than time.





Ariana Hargrave

Director of VIP Services, MailChimp

Ariana Hargrave is MailChimp's Director of VIP Services. She leads the company's high-touch customer facing teams, who provide real-time support and strategic guidance to customers with unique sending needs. Ariana is an email marketing expert who has more than a decade of experience working with SaaS companies. She lives in Atlanta with her husband and Great Pyrenees.

MailChimp is an email marketing service provider founded in 2001. It has 12 million users that collectively send over...

See full profile