Email Marketing Mindset | William Batten | Skillshare
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9 Lessons (42m)
    • 1. Introduction

      1:57
    • 2. What is Email Marketing?

      1:31
    • 3. Is Email Still Relevant in 2019?

      5:50
    • 4. Cold Email Marketing

      5:19
    • 5. Attracting Subscribers

      3:38
    • 6. Your Greatest Email Asset

      6:26
    • 7. 7 Email Habits

      7:56
    • 8. Email Strategies

      7:53
    • 9. Conclusion

      1:50
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About This Class

Don't know how to get started with Email Marketing?

Want to take your Email Marketing to the next level?

It all comes down to how you think about it.

Get a head start as you learn the lessons of the greatest email marketers around. Apply the lessons, habits and strategies to your business and watch as you reach more people than ever before.

Meet Your Teacher

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William Batten

Content Copywriter, Hypnotist

Teacher

William T Batten is a Content Copywriter for the Coaching & Hypnotherapy Industries. He is also a certified master conversational hypnotist and a qualified Learning & Development practitioner. This gives him a unique approach to marketing, training and change work.

If you're looking to transform yourself, your employees or your clients, he's the one to talk to.

See full profile

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Transcripts

1. Introduction: Hello and welcome to email marketing mindset. If you're looking to begin with email marketing but not quite sure what the best way to approach it is not quite sure what the best first steps are. Not really sure exactly what this this feel of marking was gonna look like for you when you are in the right place. Now, if you already have email said I'll be already sending out some emails. You are probably going to learn a lot about this, but I've designed this course as a starting point. This is where you go in the ideas phase before you even have written your first email. Now, if you have written emails, get ready to learn something new, because maybe you'll spot something a new way of doing things. But if you haven't even gotten that far yet, then congratulations. Because by getting your mindset right, you're gonna be one step ahead of where you would otherwise be. None of this floundering around, no sending emails, making the stakes and just getting frustrated and chasing your tail. When you get your mindset right, you begin in the right frame of mind. Everything else becomes much easier now My name is William Basson, and I am a freelance content marketer. My favorite form of content marketing is e mails. I love writing short articles. I love writing short emails because they're fun for me to write. More than that, they're effective. They are really great at building your brand at getting your message out there, making sales at changing the world. It is a fantastic disciplined to embrace, to get started with. And so I look forward to seeing what you can do with email marketing as we go through this journey together, really setting your mindset riot. 2. What is Email Marketing?: So what is email marketing? Well, it's kind of all there in the name. You've got marketing this idea of promoting your services, your product, getting your message out there in front of people who need it, who want it, who will gladly give you money in exchange for what you have to offer in the second part with that is the email part is, of course, which is about using just plain old everyday e mails sending nothing but simple emails and using these in order to sell your goods or services. Whatever it happens to bay now, you might have in the back of your mind the idea off sending unsolicited messages to people like Let's say there's a business and kind of virtual equivalent of walking into their store, announcing your services and seeing if they want to hire you. We call these cold emails, and I am going to talk about cold emails for a bit because you can't really talk about evil marketing without at least touching upon them. But most of this program is going to focus on on on your email list on sending emails to people who have signed up and want to receive them. We're gonna talk more about that later. So no need to worry about that for the moment. Just so you know that email marketing is bigger than just sending off emails to people who haven't heard of you and hoping for the best. It can really be much, much more than that. 3. Is Email Still Relevant in 2019?: No, I am recording this in May 2019 and I can say that email marketing is still going strong. And maybe you're listening to this in 2020 or maybe a few years after that. And I predict, short of a total collapse of civilization, that email marketing is still working wonders. You might think, How can that possibly be? How can simple e mails still work? I mean, we have Google, we have Facebook. We have all of these new social media platforms. We've got far more ways of communicating now than we ever have. We don't have to rely on emails anymore. All of that is true. And yet the strange thing is that Nani's email surviving in the Facebook and Twitter and Snapchat era it is thriving. I've got some statistics for you hear These statistics are great because there will be people out there. They'll be doubted. They'll be haters, and they'll say that email marketing is dead. Facebook killed. Whatever the thing is, they've been saying that for decades, even before Facebook was on the scene. And they're all wrong to consider this. There are 3.8 billion email uses today that is a huge number that I'm pretty sure is bigger than any of the social media platforms. And what's more, that number is rising by 2022 is expected to be full 20220.3 billion uses. So as a platform, it's email is certainly not going anywhere. Okay, that's just the number of users. Are people actually using the accounts? Yes, they are. Because email volume is increasing 2017 269 billion emails were sent per day by 2022 as expected, to reach 333 billion emails a day to Mawr and Mawr emails being sent. The most important statistic for email marketing is, Does it yield a return on investment? Not only does it do so quite generously, but that return is increasing because, according to some research, I found in 2018 every dollar spent on email marketing yielded $32.28 which is toodles and 25 higher than in 2017. So not only is that an incredibly generous return, but that return is increasing, and it's said to keep increasing into the future. The question you might wonder is, why? Why is the email still so effective, even though we can send all of our messages through Facebook if we wanted to. Well, there are a few really important reasons why email is still thriving and will still keep thriving into the next few years. One thing. Email is personal. I don't know about you, but I go through my Facebook feed and the ads that I see there. I don't want to see them. I didn't sign up for these things. It's what Facebook thinks I want to see now. Sometimes it's is a good match. Sometimes I'm interested in what it is, but that's Facebook. Deciding what I want with email, you go out there and you subscribe to the lists that you want, which means as a marketer, there is no one on your list who doesn't want to be there. They have gone out of their way to receive messages from you, which means that you're one step ahead of Facebook in this regard. Another thing. Your email list is yours. If you're an email marketer, you have your list. You control that, whereas if you do all your marketing through Facebook, then Facebook controls up, usually marketing through Google and Google controls. Now these these companies have a bit of a history with banning certain users. And you might think, OK, it's never gonna happen to me the people that they ban that crazy, that Racists, whatever it can happen to anybody. Anyone who causes enough of a fuss for these companies. If there's enough of a backlash against you, maybe that you said the wrong thing in the wrong moment. Maybe it's just complete fabrication. Either way, these companies uncombed to have your back. Where's with your email list? You cannot be. You cannot be blocked. You cannot be shut down because your list is yours. And if you keep a back up off your list somewhere, then even if an email platform kicks you out for whatever reason, you take your list, you plug it in somewhere else and you are good to go. So it's a very resilient form of marketing, and your list is yours, your only relying on yourself and finally, it's useful, like we probably received too many emails these days. That's true. It's still one of the best ways to stay in touch, though again to make the comparison to Facebook. There's just so much information on Facebook, a lot of its hidden by the algorithm. If you don't interact with the group enough that it starts hiding that group from you, even though you still a member with email. Unless it gets flagged as spam, it is there. You can read it if you want. You can read it later. If you want, you can delayed it. You can do whatever you want with it, but you are in control as a user of your email experience. And these reasons, a white email as a platform and as a marketing channel continues to thrive. 4. Cold Email Marketing: So I said I'd quickly go through some cold email marketing strategies, and I'll do so after this. Then the rest of this course is going to focus on on email list on attracting and emailing to subscribers. But just so that it's is there, and in case you want to actually use this as a strategy, then here it is with all the things that you should probably consider before going out and contacting people unsolicited. So, firstly, you want to send messages to the right people, so you only want to send messages to people who you can work with and who want to work with you. People who want to buy your product or high you for your service is whatever it is. If your offer is not right for them, then it's not going. Teoh is not going to go anyway. Is gonna wasting your time. You're wasting their time, and that's really frustrating. It's one of the things you need to be looking for is a Can your offer actually help the person and be Do they already pay money for similar sorts of things? Because there are some people out there who just weren't high you or anyone else and they're not worth pursuing was the people who, already higher freelances will buy the sort of products you're selling. There are usually a good market, so secondly, you have to assume that your reader you're sending to isn't interested in what you're saying. You have to assume this because it's probably true. The sort of people who you contact unsolicited are also getting unsolicited emails from dozens of people. Just assume that they receive 10 emails like this a day. Maybe it's even 100. You will need to write your email in such a way that it stands out that it actually highlights what it is you can do for them and distinguishes your products or services, whatever from everything else that they're receiving. Thirdly, assume your audience is easily bored so similar to that last one, you really have to make it entertaining and engaging for them as well as being professional and clear and concise and all the rest of it. Fourthly, you have to talk about what's in it for them. You don't want to talk about your product or your service is what you can do. You want to describe their pain and explain clearly that you can take that pain away from them. Whatever that pain happens to bay 50 be entertaining. You really need to stand out, and you want this sort of your own people to read your cold emails. And even if they don't want to work with you, for whatever reason, maybe they have a better system in place already. They want to at least go. Hey, this was kind of amusing. I don't feel annoyed by this, and maybe I'll share it. Ran with with my friends with my colleagues. Whatever will have a good laugh about it. Six. Lee. You want to personalize your message to whoever's receiving it? You don't just send out the same generic message to everyone because we've all received way to many of those. If the person you're sending to is an important executive in a company or the owner of small business, really get to know that business their role and explain how it applies to them not just to a whole group of people, but specifically how you can help them. Seventh Lee be professional shouldn't have to say this one. Somehow I do be professional a plea. Be patient. Most severe cold emails will not get any responses. Some will get some snarky responses. You just have to accept that as part of the process and move on because it is a numbers game. If 2% of people are gonna respond positively to you, which is a plausible number, then if you send 100 messages expected 98 of them to go nowhere. Ninth Lee during spam people. So if you send a message to someone and they don't reply, maybe you could get away with sending a quick follow up. But that would be is I personally don't like Teoh even do that when I'm cold, emailing and it can work because sometimes people are forgetful, but you don't want to be sending people like hey, have you got my message? Hey, you got my message. If someone wants to ignore you, that is their riot, and you want to make that as easy as possible for them. Otherwise, yeah, you'll get hit with with spam complaints and all sorts of interesting things, sir. That is quite a lot to keep in mind. And that is probably why most people don't bother with cold emails. If you get any of these wrong, it can just completely mess up your your hit right. And even if you get all of them right, there's still no guarantee that things are gonna work out for you. But if you were going down this part, if you do want to use cold emails, then keep those nine principles in mind. Trust me, your readers will thank you for it, and that is probably 2/3 of the journey towards making a sale. 5. Attracting Subscribers: So instead of cold emails where you're going out to people unsolicited, you're sending them all these messages. The better approach is to get people to come to you. How do you do that? Well, you have something on your website that says, Hey, put your email address in here and we'll send you emails every so often. Whatever it happens to be, you're inviting people to sign up to a list of people who you email. This will be your subscribers list your email list, and every subscriber on there has agreed to take part to receive messages from you, which is really, really good. Instead of spamming people instead of sending unsolicited things, everyone wants to be there. Which is much, much happier. How do you get people onto your list? Well, it's not just enough, usually to say, Please put your email dressing here and then allow me to send messages to you a bit of of Internet history in the early days of the Internet, this would work because people were used to print media and newsletters. You either had to pay for them and wait for them in the mail, or they were free. But the headed bunch of ads in them with this secret is talk your email Indian to get like a free weekly newsletter, and it was amazing. It was like, Wow, this technology is incredible, but they're necessary Many emails out there, so many newsletters out there. We can't keep up with them all being free. And being awesome isn't enough. We need something else to really hook. It's in. And so what you need to offer to people is a bribe. And you've probably seen this if you've signed up for any email, newsletters or whatever is where you sign up and they'll send you something and that something is going to be pretty useful for you. This is what you want to be offering to people. You want something small but incredibly valuable, the sort of thing where people go. Hey, yeah, I do want that. So a classic, classic thing is something like an e book or a set of interviews or a little bit of free online training. Or like a user guide, like a cheat sheet on how to better fill out your taxes or something, something that's really useful to people. Something is really valuable Now it's important that this scales well. So an e book is great because someone puts in their email address and then you either email them the attachment or you email them a link where they can download the book. Offering 30 minutes of coaching isn't so good, because what happens if 10,000 subscribers show up tomorrow? You can't possibly scale your time, but you can very easily scale digital products. The really important thing is that it does have to be valuable. If it's a sort of thing that people go, Yeah, then it's not going to excite them enough to sign up to your list. So figuring figuring out what your what? Your demographic, what your your target market wants is important for any business. Hopefully, you've already done that, and then you can figure out something like it could be quite simple, like a 20 page E book. It could be 100 page book, whatever takes your fancy, but something where people see the description or they see what is your offering and they go, Yes, finally, I have to get my hands on this and we'll have to do Is putting my email address great. Let's do it. Let's go. That's what you want to be creating in your audience 6. Your Greatest Email Asset: your greatest asset with email marketing, you might think that your products are useful may certainly are. Your offer is highly relevant. You might think that you're your website and your brand and your your messaging and your voice, like all of these things are useful. All of these things are relevant, but your greatest asset with your email marketing is your subscribers list your email list the list of e mails people have given to you and have given you their permission to send emails. Now this this is what it's all about. This is the heart of email marketing. This list is everything, and keeping it as good as you as you can make it will make all the difference in your email marketing. What are some things you want to keep in mind? One of the things that a lot of people focusing focus on is growing the list, making it as big as possible. Now, size matters. It absolutely does. If you have a list of 10 people, then all things being equal, you know, make fewer sales. And if you have a list of 10,000 but don't be seduced by size alone, a big email list is not necessarily better. In fact, a big email list can have all sorts of problems with it. For example, a bigot list will, in theory lead to more sales will also lead to more spam Complaint Mawr. People harassing you people sending you spend like people, all sorts of all sorts of other issues, because what matters far more than the size of the list is the quality of the people on it . I like to think off your email list is being like a community. That's a very strange community because the members of the community, you don't talk to each other. You as the leader, as the spokesperson talked to all of them, and maybe one or two of them will reply every now and then, and that's good. It's always It's always great to hear from people. But you, the one who's the leader of the spokesperson, you're communicating out to everyone, and that's the main bit of communication that happens. So if you're thinking of this in terms of the community, that makes you an incredibly important person in this community, the sorts of things you say or do the sort of things you don't say, don't do will set the culture set the norms for this community more than probably anything else that happens. So you want to ask yourself, Yes, you want more people on your list than fewer people? But what sort of people do you want more off? You don't want the sort of people who will buy your product and then refund it will buy it and then complained about it online or buy it and then never use it because, okay, you've made a sale Great. But I assume that you're after more than just a sale. You want to sell something to someone and have them just transformed. As a result, maybe you're offering something big, like it's like it's a coaching packages, something Maybe it's just a cool little fork that's more effective than a normal four. I don't know, but you are trying to transform their life in some way. And isn't it better to have someone to actually buy your product to use it to rave about it , to send you written testimonials to come back and by the next thing that you offer to to let you know that you have helped a life, either in a small way or a big way. This is the sort of community you're trying to cultivate, not just a bunch of a T. M's that dispensing money into your bank account, but a a thriving community of people who are getting better results out of some part of their life. Thanks to your services, thanks to your product and even within that, that's just focusing on purchasing decisions. Have a think about who it is that you're actually making your offer to, because it's important to know whether your readers are music fans. Because, hey, maybe you're selling music. Maybe they're single parents. Maybe they're struggling entrepreneurs who are just really hungry to take their business to the next level. Whatever it happens to be, that's like if that's your ideal clients, your ideal customer in your mind and your ideal community is a group of people like that, people who are eager for whatever it is you provide and you can really help them. Then that's who you need to keep in the back of your mind as you're cultivating your email , marketing strategy and your messages, because if you're the most important person in this community, then you need to be talking as if the community is adhering to your norms. If you're selling services to struggling entrepreneurs, then you want to talk to people as if they're struggling entrepreneurs, as if they're they're following their dreams as if their ambitious And it all they need is just a little bit of help, a little bit of technical refinement along the way. You want to talk to them as they actually are, or action as you actually imagine them. This will drive off a lot of people who don't fit. That's fine. But the people who do fit the people who are genuinely struggling entrepreneurs who are happy to use your service, then they they will feel like you're speaking to them. That was feel like you have a connection with you that they struggled to find with anyone else. And when you have this, they'll feel like they're in the right place there on the right list, and then you have the the solution that they need. It's a really good place to bay and keeping this in the back of your mind. Shaping your community is one of the most important ways you can cultivate and strengthen your list. Making it big O is far less important than making it better. 7. 7 Email Habits: All right, let's dive in to seven habits of great email marketers joining the email marketing mindset . Then this is where it starts. Actions shape. You're thinking that these seven habits will get you get you where you need to go, So have it. One. Always add value. Every message you send has to be worth reading. If you've feeling like you're having an off day, then I invite you to dig deeper and write something even better. The great thing about emails is that with a bit of practice, we can write. You write a really good one in 10 minutes like it doesn't have to be more difficult than that, but it's better to write an amazing email. One that really inspires people or entertains people will clearly explains the value of your offer, then something that's sort of hard hearted. If you're always adding value than overtime, your list will trust you more. They'll respect you more. Your list will grow and your list will become more profitable for you. It's not the sort of place where you can get away with sending anything that you know, really proud off have it, too. Focus on success and forget about losers. So he's a situation for you. Imagine that. You notice that someone has subscribed to your list. They have downloaded the bribe that you were offering to kind of hook them in. And then 20 minutes later, they unsubscribed. Now, the temptation for some people might be to get upset about that, to start thinking about what they've done wrong, how they could that go, that person to stay, whether they to rethink their bribe, make it even better. Forget about that. Forget about people who don't want to be there. And don't worry about people who subscribe to your list just for the free emails just for the free bonuses, whatever. What you wanna be focusing on the people who are actually buying who are following through with your call to action. You want to be focusing on people who are putting money in your bank account, the people who are using your products and services and feeling better about themselves changing the world. Whatever it happens to bay, you want to focus on these successful people. Target your messages to the people who are buying from you. Forget about everyone else because if you try to cater to everyone else. You'll make them happy, but you'll be wasting your time. Have it. Three. Loan from the best. You want to figure out who the best email marketers on the planet are, and so quick Googling we'll get you some strong opinions on that. More than that you want to find who the best email markers you know in your niche. You want to figure out what people are already doing and already doing well, partly so that you can learn from their examples partly so you can figure out which of their examples you don't want to use for yourself because it's not a right fit and what you could be doing better than they're doing. No email marketer, no marketer of any kind is happy to just coast with what they've got. The really good ones know that marketing is always changing, which means you always need to be learning. Always need to be experimenting to really dig deep. Figure out what other people are doing and see if you can figure out how toe apply it within your own marketing strategy to I'm actually schedule in some time to research what other people were doing the successful ones that is, have it for its find your unique voice because I said to figure out what other people like the successful people are doing. But that doesn't mean you imitate them. Is there are two big problems with imitating other people. First of all, it doesn't work. You try to write like your someone else, like you trying to adopt someone else's. Per sorry, not your writing is clumsy. It's awkward. It's transparent. It doesn't feel right. People notice people leave. The second reason is that it's way harder than just figuring out your own voice. Figure out how you speak conversationally. Are you really upbeat and excited and happy or you're kind of a big, crotchety, a bit cynical, a bit sort of rough around the edges. What phrases, What unique expressions do you use that other people might just wind Really charming. Write your emails how you speak. It is the single greatest writing tip you'll ever hear is probably one of the only ones you'll need, and it'll make everything else so much easier, and people will do amazing things for your brand because people will recognize your voice and your voice in time becomes quite quite an addictive thing to keep listening. To have it five be reliable and consistent If you say you're gonna send five emails a week than send five emails awake if you say you're going to offer value or even implying you're gonna offer value in every every message, which you should have it one, then make sure you do that. It doesn't matter how clumsy you are with business. Doesn't matter how clumsy you are with marketing. If you are consistent if you are reliable. If people know what to expect from you, then if you live long enough, you will eventually succeed. Is very important to be consistent. And this is an email. Marketing is very much a long term game. Have it. Six is to sell. Now you need to figure out your own sort of selling strategy, and we'll talk about that in a later video. But your email marketing is there to sell its to sell on ideas. To sell a product is to sell a service, and you don't want to be afraid of sailing. I see this a lot in email marketing, even from some people who should know better. They send a lot of valuable content out to their list for free and then the kind of nervous about asking for a sale. The whole point is to be asking for sales. The whole point is to be inviting your readers to improve their life by buying your product or hiring you for their services. And if there's someone on your list who doesn't like being sold to all the time, if they only want the free content and being sold to once a week or once a day, whatever it is, if that's too much for them to handle their no leave, that will opt out of your list. And that's good. Retton's go back to have it to our any focus on those people who were happy to be sold to have it. Seven. Just to round out the list is to keep growing. Your list keeps growing the community because no matter how good you are, no matter how amazing your messages are, no matter how enticing your your entertaining and informative and whatever, no matter how good you are, people are gonna opt out. They're just gonna decide that they're in a new phase of their life, whatever they're gonna opt out. Which means even if you want to keep your list the same size, you need to be recruiting more people. You need to be enticing more subscribers onto your list. And it's not just finding anyone. Remember, because not all subscribers are created equally. It's about going out there to where your ideal clients and customers are to the forums to the groups. And if the rules of these groups allow you to, would put a coal for subscribers, tell people about the bribe that you're offering and explained, all they need to do is hand over their email address direct traffic to your email sign up page. It's a really good way to even if you just want to keep your list the same science, let alone grow. It is a really important that you invest some of your time into this 8. Email Strategies: So let's say you have your email list. You've let list of subscribers now, will you actually send them? And how often do you send them things? Well, there are three successful email marketers who I'm going to talk about briefly for a minute . Each one does things in a very different way in the ways that's right for their business. So this should encourage you that you're free to experiment. You're free to try things that work for. You work for your market work for your business because there are definitely some wrong ways to do things. But there are many, many right ways to do it, too. So the first approach is the Michael sent off approach. Now Michael has a vast trove off digital resource. It's for marketers. He has interviews, he has audio training programs. He's just got a ton of content, and what he does with email marketing is you'll send an email saying to people that he has a new offer on whatever it is is offering that that week or that fortnight and here in the details of the offer, he is what it will cost you. Here's what you'll get out of it. He is the link to buy. It's very sales e and is only kind of sending messages when he has something to sell you. Now this works for a few reasons. One is that Michael has a lot of products, which means every week or every other week is sending you something new. It's not like he's only emailing you once every two months when he needs money in his pocket when he's constantly selling you things. The second point is that his office are incredibly valuable, a lot of your office, apart from like the fact that the content he's selling, you can't get anywhere else and some of the the office that he has. It's a 96% discount on the regular price. And, of course, that discount expires goes back to its normal price, which is already pretty pretty generous. Given what you get 96% off the region is read. This is great. It's impossible to resist. You kind of have to act on it. It's it's too good to ignore, and the third point with his emails is that they're entertaining. But here's a way of talking in the way of expressing himself. It's quiet. It's quite amusing, is quite friendly. It's quite natural. That's a big thing to you. Don't get the sense that he's selling you something, but, like he s happens toe. Have something that will be a value to you, like you, just a pair of friends talking about it. If you don't have all these elements in play, this could be a difficult strategy to pull off. You need regular communication. You need an engaging and friendly and realistic style of speaking and writing and need office that is just incredibly valuable. Do you have all of that in this approach? Could work, if not could be a bit trickier. Second personal look at his bulb Bligh. Now Bob is a bit of a legend in marketing circles, and with good reason. He's written some amazing things, so it's worth paying attention to how he does email. He sends about two emails a week, one of which is a really short sales letter thing here. The benefits he is the product click here to buy, and then the other email is just his thoughts on some marketing concept, something that the lifestyle of marketers or a way to improve your sales letters or something is quite useful content. And then every month he'll send a newsletter, which will have some articles he's written. It will have some short sales letters for some of these products, not just have a whole bunch of stuff put together. Now it will be smart enough to know that a monthly newsletter and no other communications is not a good idea. Someone signs up and then has to wait three weeks before they hear from you. There's every chance that they'll forget that they signed up. They'll flag you for spam. It just gets all sorts of awkwardness. Regular communication is right. The building, the relationship. You really want to invest in this. The other approach is the Ben Settle approach. Now Ben Settle sends emails to his list every day. In fact, he sends multiple emails most of these days to his list, and every single one of those emails has a as a sale in it. Somewhere you'll have a link to a product that he's selling might have a link to an affiliate, or it might be a special, short, short lived off world. Whatever it happens to be the reason Ben can get away with this, whereas most writers would be flagged for spanning and no one would sign up for it is, we has a few things going on. Firstly, these e mails, yes, they're selling, but it comes back to what I've been saying all along. You need to be informative, and you need to be valuable and entertaining. If, if you are informing people and entertaining them, then people will forgive a lot up to and including sending several several sales messages a day, people hate adds, except they love ads that are entertaining. And if they're informative as well, then so much the better. And Ben is a master of this. Have you subscribed his emails? You'll see plenty of examples of how to write in such a way that it informs people it's still incredibly amusing or hilarious or whatever happens to bay at that particular day. And so when he makes the offer, it doesn't come across his sales, either. It comes across is like a friendly discussion. Secondly, Ben has a really big personality, and he leans into that he has. He has a very unique way of saying things of looking at the world, and you kind of just want to hear what he has to say about stuff because it's always. It's always amusing, and again it's always informative. Thirdly, his offers, like the products that he's selling a very good. They are very good, some of them insanely cheap. Some of them are much more expensive. But what he offers is very hard to get from any other market on the planet. So just for the uniqueness and the value of his offers makes people eager to sign up to his list. Now each of these strategies is different. Each has strengths and weaknesses for different styles, different markets, different different personality styles. You might be scared off by the Ben subtle approach, thinking that that's a lot of writing that you have to do. And it is. You do have to be disciplined. You might also be scared off about selling to your list. That much might be scared of scaring them away. Whichever strategy you end up picking, I encourage people to try Ben's approach. I use it for myself, and I really like it. It works well, a creating a relationship with your audience. It is fantastic for your writing skills. If you want to practice your writing, practice your marketing. This is how you do it every day. Sending messages. And it's incredibly effective, too, is really, really powerful at building a business building a brand making sales and have people thank you for it. So whichever one of these strategies attempt to you experiment with all of them. But just keep that one in the back of your mind. And if it seems a bit too intimidating than lean into that intimidation, because maybe that's why no one else is doing it, even though it works quite so well. 9. Conclusion: We've talked about different things to keep in the back of your mind. Different philosophies, different attitudes, different mindsets that helped shape this email marketing mindset. All of these things are really useful to nail down before you even figure out what tool you're gonna use to email people with before you figure out exactly how you're going to be like setting up your your business going at least this side of things. Hopefully, you already know your demographic. You know what it is they want. You know what it is they'll pay for. But if you haven't gone any further than that, then this is perfect. Have this sort of information in the back of your mind. This way of thinking about things you do is before you start emailing people, you're going to be one step ahead of everyone else. You're gonna be free to experiment not by trial and error, and by kind of feeling things out in the dog, but with already a knowledge of what works for other people. So I encourage you to go back through these videos making notes if you need to and really keep this sort itself in mind as you go about creating your product, marketing your product, launching your partner products, refining your product. Building your business works from day one, and it works all the way into the foreseeable future because email marketing is not going anywhere. People have been saying it's dead the decades, and here it is stronger, more profitable, more fun, more lucrative than ever before. And until that changes keep sending those emails, keep informing and entertaining people and do not stop adding value.