Email Marketing Masterclass | Sorin Amzu | Skillshare

Email Marketing Masterclass

Sorin Amzu, Digital Marketing Specialist

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18 Lessons (3h 53m)
    • 1. Find out what we'll be learning in this step-by-step course

    • 2. Email Types

    • 3. Lead nurturing

    • 4. The Subject Line

    • 5. The Call To Action

    • 6. The Email Marketing System

    • 7. The Sending Checklist

    • 8. Metrics for measurement

    • 9. Examples & step-by-step practical guides Part1of4

    • 10. Examples & step-by-step practical guides Part2of4

    • 11. Examples & step-by-step practical guides Part3of4

    • 12. Examples & step-by-step practical guides Part4of4

    • 13. Reasons for unsubscribing and how to improve Part1of2

    • 14. Reasons for unsubscribing and how to improve Part2of2

    • 15. Avoid the SPAM folder and the Promotions tab in Gmail Part1of2

    • 16. Avoid the SPAM folder and the Promotions tab in Gmail Part2of2

    • 17. Email Marketing Trends for 2015

    • 18. Quick recap and the start of your journey


About This Class

THE step-by-step Comprehensive Guide to building an email list and creating emails your subscribers actually WANT to open!

No fluff, no out-dated information, just practical knowledge for the digital and affiliate marketer.

In this course I teach you:

  1. What types of emails there are and when to use them
  2. The importance of Lead Nurturing and how you can start using it
  3. How to write an effective Subject Line
  4. The way to think about structuring the Call To Action
  5. How to choose an Email Marketing System that won't break the bank
  6. What you should look out for BEFORE sending a newsletter
  7. What to measure and how to improve those metrics before and AFTER you send the email
  8. How to ethically grow your list using FREE, easy to use and time-tested techniques and tools for effective Email Marketing
  9. Why your subscribers become uninterested and how to solve this issue
  10. What SPAM is and how to avoid it
  11. How to avoid the Promotions Tab in Gmail
  12. About the 2015 Trends for performance-based Email Marketing

Because this is a Comprehensive Course, it's around 4 hours, with easy to navigate sections. You can skip over the ones you're not quite interested in, but I'm pretty sure you'll still learn something from each section, no matter how much of an Email Marketing Expert you are.

I created this course to shed some light on the newest, most effective techniques and tools, with a focus on growing the list and learning all about your leads.