Email Marketing: How to Create an Effective Welcome Series

Nicolette Tallmadge, Practical Email Marketing Courses

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8 Lessons (1h 29m)
    • 1. Intro

      2:20
    • 2. Why a Welcome Series is Important

      8:01
    • 3. Planning Your Series

      12:47
    • 4. Writing Your Emails

      15:14
    • 5. Choosing a Template for Your Emails

      13:39
    • 6. A Tour of Mailchimp Automations

      7:53
    • 7. Setting Up Your Welcome Series

      13:47
    • 8. Your Series is Live! Now What?

      15:16

About This Class

An email list is one of the most cost-effective ways to market your business, keep in touch with a large group of people, or spread your ideas to those interested in following you.

But an email list is only effective if subscribers are actually opening and reading your emails. One of the best ways to ensure that your email audience is engaged is to put your best foot forward as soon as they subscribe.

In this class, you’ll learn how to excite your new subscribers through building an automated “welcome series” using Mailchimp’s Automations feature. We’ll cover:

  • How to plan your series (Deciding your email goals. What kind of emails should be in your series. How NOT to overwhelm your subscribers.)

  • How to write your emails (What makes a good email? How to get subscriber to open your emails. How to get readers to respond to your emails.)

  • How to test and fine tune your series (How to see if your series is effective. Ways to fine tune your series. How to expand your series in the future)

As a class project, you’ll using my template to create your welcome series for your list. You can also share links to your sign up here!

Some Mailchimp experience would be helpful, but not required!