Email Marketing Framework and List Building (Eazl's Growth Hacking Toolkit)

Davis Jones, Co-founder of Eazl

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12 Videos (1h 11m)
    • Let’s Jump Right Into the Power of Email Marketing

    • The Fundamentals of Good Email Marketing

    • SideBYSide: Important Functionalities of Email Marketing Platforms

    • Six Proven Ways to Increase Email List Signups

    • Advanced Email Marketing Strategies are Easier than You Think

    • Optional SideBYSide: How to Set Up Signups as Google Analytics Goals

    • Three Advanced Email Marketing Implementations

    • Optional SideBYSide: How to Create a Custom Email Segment

    • Optional SideBYSide: Set up an Automated Drip Email Campaign

    • Optional SideBYSide: How to Integrate Automated Email Triggers

    • James Kenler from on Funnels and Marketing Automation

    • The Growth Hacking Series Outline and Logistics


About This Class


Join the Leading Indie Business Education Community on the Web! // Course v3.0

Part 10 of the Complete Growth Hacking Series! In this part of the series, we'll develop an email marketing framework, look at some list-building strategies, and then dive into some advanced email marketing implementations.

Series Overview

The Complete Growth Hacking Series "Virtual Table of Contents"

  1. Build a Digital Marketing Framework That Works
  2. Launch Your Google Analytics System + Popular AUTOMATION TUTORIAL
  3. How to Use Data when Growth Hacking with Digital Marketing 
  4. Advanced Digital Marketing: Landing Pages and Conversion Funnels
  5. How to Manage Your Marketing Budget
  6. Social Media Best Practices for Your Business
  7. How Viral Marketing REALLY Works
  8. Easy Ways to Improve Your Website's SEO in Less than 30 Minutes
  9. Storytelling: Tell Emotional, Authentic Stories for Your Business
  10. Email Marketing Framework and List Building
  11. Online Advertising Basics
  12. Bonus Interviews

Check out some of our other courses on career and entrepreneurship:

Eazl's Entrepreneurship Toolbox (8 part series to help you start your business)

Eazl's Easy MBA Series (6 part series on learning how to lead)

Grow Your Business: Plan Your 12-Month Growth Strategy with Andy Angelos

Google Analytics for Beginners with Reva Minkoff

Freelancing: Launch a Creative Writing, Web Design, Photography, or Digital Marketing Business

(Just Legalized in the US!) Crowdfund Investing 101: Learn the Basics of Equity Crowdfunding

Resume/CV Writing: Create Your Own $1500 Resume and Build Your Business Writing Skills

How to Write a Kick-ass Cover Letter

Interview Hacking: Learn to Speak Confidently, Hone Your Messages, and Get Better Job Search Results

LinkedIn Profile Awesomeness: Learn Personal Branding, Visual Communication, and LinkedIn Strategies

7 of 8 students recommendSee All

Tremendous value. Thanks!
Very good class. I would recommend it and would like to take the rest of the series.
Charlie Liu

Branding and Graphic Design

Growth Hacking is a difficult concept to tackle because it's actually a mindset...not a specific skill or magic bullet. I think Eazl did a pretty good job covering email marketing in a way that helped me understand how it can all work together in an ecosystem. Once you learn the mindset from this course, you can apply it and you don't even have to be a developer, which is great because a lot of people think you can only growth hack if you have an expert coder on board. Not true!





Davis Jones

Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the venture-backed career acceleration platform based in San Francisco. Prior to starting Eazl, Mr. Jones was a professional recruiter (or “headhunter”) with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries around the globe. Mr. Jones worked in the San Francisco market, where he identified, recruited, and placed top talent with well-known firms like Wells Fargo, Western Digital, and the Kendall-Jackson family of companies and with many small and medium-sized organizations like hedge funds, wineries, real estate development firms, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a technology consultancy serving institutional clients like the World Bank, the US State Department, and the governments of Mexico, Italy, and Canada.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his work with international students entering the job market. Mr. Jones earned a bachelor’s degree in international economics with a focus on international development (with highest honors) from Sonoma State University and an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist.