Email Marketing Essentials: Writing Effective Emails

Kate Kiefer Lee, Writer and Editor, MailChimp

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9 Videos (28m)
    • Introduction

    • Your Project

    • Core Principles

    • Voice and Tone

    • Written Elements of Email

    • What to Write

    • Core Types of Email

    • Editing Tips

    • Final Thoughts


About This Class

Join MailChimp's Kate Kiefer Lee and learn how to write a marketing email that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.

This 28-minute class covers:

  • best practices for writing online
  • how to optimize each written element of a marketing email
  • content ideas for achieving your business goals
  • tips for editing before you hit "send"

The way you write your emails can have a huge impact on how they align and achieve your business goals. Whether you're kicking off a new campaign or looking to revamp your strategy, use the tactics in this class to make the most of email!


MailChimp is an email marketing service provider founded in 2001. It has 9 million users that collectively send over 15 billion emails through the service each month.

Seeking an introduction to email marketing? Check out MailChimp's first class on Skillshare, Getting Started with Email Marketing.

276 of 281 students recommendSee All

Kate gives good, clear insights. She simplifies the process and makes great email marketing sound attainable for everyone.
I quite enjoyed this course. I will stick to the jargon used in it - it was clear, concise and human (all the components of a good email). The lady was fun to watch (especially on 1.5x speed) and her english was clear to understand. The content could be shortened a little, actually, since a lot of the items repeated itself. The flipside of this is that the core ideas - being clear about the purpose of the email, being descriptive, being human and being concise got through the thick firewall in my brain.
very informative and concise!





Kate Kiefer Lee

Writer and Editor, MailChimp

Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.

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