Email Marketing Essentials: Writing Effective Emails

Kate Kiefer Lee, Writer and Editor, MailChimp

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9 Videos (28m)
    • Introduction

      1:22
    • Your Project

      0:42
    • Core Principles

      4:44
    • Voice and Tone

      2:46
    • Written Elements of Email

      6:34
    • What to Write

      2:36
    • Core Types of Email

      7:12
    • Editing Tips

      1:32
    • Final Thoughts

      0:49