Email Marketing Essentials: Writing Effective Emails

Kate Kiefer Lee, Writer and Editor, MailChimp

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9 Lessons (28m)
    • 1. Introduction

      1:22
    • 2. Your Project

      0:42
    • 3. Core Principles

      4:44
    • 4. Voice and Tone

      2:46
    • 5. Written Elements of Email

      6:34
    • 6. What to Write

      2:36
    • 7. Core Types of Email

      7:12
    • 8. Editing Tips

      1:32
    • 9. Final Thoughts

      0:49
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