Email Marketing Essentials: Measuring Impact with Metrics

John Foreman, Chief Data Scientist, MailChimp

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8 Videos (35m)
    • Introduction

      1:55
    • Your Project

      2:18
    • Overview: Metrics Matter

      10:35
    • Types of Email

      4:41
    • Metrics in Perspective

      2:45
    • Testing

      6:23
    • Demonstrating the Project

      4:11
    • Final Thoughts

      1:59