Email Marketing Essentials: Designing Effective Emails

Fabio Carneiro, Email Design and Development Expert

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10 Videos (36m)
    • Introduction

    • Your Project

    • Overview

    • Principles of Effective Design

    • Buy Me

    • Join Me

    • Read Me

    • Transactional

    • FAQs (and Email Clients)

    • Closing Thoughts


About This Class

Join MailChimp's Fabio Carneiro and learn how to design a marketing email that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.

This class is an overview of email design, covering:

  • the difference between web design and email design
  • key considerations for designing and developing emails
  • best design practices for the 4 most common email types

Note: This class is an introduction to the craft of creating and developing effective email, not graphic design or the aesthetics of email.

An email's design has a huge impact on its effectiveness. Whether you want to design your own emails, tweak some templates, or just work more effectively with designers and developers on your team, use the tactics in this class to make the most of email!


MailChimp is an email marketing service provider founded in 2001. It has 9 million users that collectively send over 15 billion emails through the service each month.

Seeking an introduction to email marketing? Check out MailChimp's first class on Skillshare, Getting Started with Email Marketing.

297 of 308 students recommendSee All

Great guide for people who are new to email marketing or just need a few good tips. Clear and concise!
Simple and concise. Easy to follow and great tips for designing emails.
An easy introduction on how to create emails. Fabio organizes well the information and tells the story in a very friendly and close way, so classes goes very smoothly. I am now confident to go further on the topic.
Paula Varzea

learning love





Fabio Carneiro

Email Design and Development Expert

I'm an email developer and user experience designer, and pioneered a development method—Hybrid Coding, a.k.a. Spongy Development—that had industry-wide effects, and is used by the 15 million users of MailChimp's platform to send one billion emails a day.

I love helping others conquer email design—I’ve given talks at The Email Design Conference, Smashing Conference, and ConvergeSE, and shared my expertise in publications like Smashing Magazine and Smashing Book.