Email Marketing Essentials: Designing Effective Emails

Fabio Carneiro, Email Design and Development Expert

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
10 Videos (36m)
    • Introduction

      1:26
    • Your Project

      1:16
    • Overview

      4:54
    • Principles of Effective Design

      6:12
    • Buy Me

      6:33
    • Join Me

      2:26
    • Read Me

      3:12
    • Transactional

      2:29
    • FAQs (and Email Clients)

      6:26
    • Closing Thoughts

      1:23

Project Description

Share an email with a design that made you take action.

ASSIGNMENT

Put your knowledge to work! Share a marketing email that you made you take action. This could be purchasing a product, reading an article, RSVP'ing to an event, or forwarding to a friend.

When you're looking for an example of a good email, ask yourself:

  • Does the email have a specific purpose?
  • Is its content appropriate for that purpose?
  • Does it render correctly?
  • Is it mobile friendly or responsive?

Your email inbox is full of inspiration for your own email campaigns. Understanding what catches your eye will help you design effective emails in your own email marketing campaigns.

  

DELIVERABLE

Share your email in your gallery. Include:

  • screengrab of the email
  • a brief description of the action you took

  

RESOURCES

Links mentioned in the lessons

  

Additional resources and inspiration

  

More classes by MailChimp on Skillshare

  

6bc2c8f5